Top Video Production Companies
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Costa Mesa, CAServices provided
See all 166 projectsSparkhouse is a versatile multimedia production company specializing in video production, videography, and post-production services. With 100% positive feedback across reviews, clients commend their professionalism, on-time delivery, and excellent communication. Notably, 70% of reviewers highlight their ability to deliver high-quality products within budget, while 50% emphasize their flexible and collaborative approach to meet client needs.
$5,000+$100 - $149 / hr2 - 9Singapore, SingaporeServices provided
See all 17 projectsBLACKBIRD PRODUCTIONS is a multimedia production company specializing in videography, video editing, and corporate video production, offering comprehensive services from cinematography to post-production. With a 100% positive feedback rate, clients consistently praise their flexibility, professionalism, and timely delivery, emphasizing their ability to accommodate changes and provide high-quality visual content suited for various digital and social media platforms.
$5,000+$200 - $300 / hr10 - 49Toronto, CanadaServices provided
See all 18 projectsGardner Productions Group is a professional multimedia production company excelling in Video Production, Film Editing and Production, and Corporate Video Production. With 100% positive feedback, clients consistently praise their high-quality assets, timely delivery, and exceptional project management. The company's strong culture fit and adaptability have made them a preferred choice for creative commercials and brand awareness initiatives.
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$1,000+$50 - $99 / hr2 - 9Auburn, CA
Services provided
Bear River Web Design is a graphic design agency. Their small team of employees is based in Auburn, California. Their team focuses on Graphic Design and Public Relations.
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UndisclosedUndisclosed2 - 9Culpeper, VA
Services provided
Big Bamboo Marketing is a Content Marketing company. The small Culpeper, Virginia-based team focuses on Content Marketing and Search Engine Optimization. The agency was founded in 2012.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Dallas, TXServices provided
See all 11 projectsThink Branded Media is a distinguished multimedia production company that specializes in video production services, including cinematography, videography, and post-production services. Across their reviews, 100% of the feedback is positive, highlighting their creativity, collaborative approach, and timeliness, with 70% of clients being impressed by their ability to deliver high-quality, engaging videos within budget and on schedule.
$5,000+$100 - $149 / hr2 - 9Montreal, CanadaServices provided
See all 9 projects5 Pound Media is a dynamic video production company offering comprehensive services such as cinematography, video editing, and post-production, with a focus on innovative and creative solutions. Feedback from clients is overwhelmingly positive, with over 90% highlighting their professionalism, adaptability, and collaborative spirit. The company's ability to deliver high-quality video content for diverse industries, including healthcare, real estate, and media, is consistently praised.
$5,000+$100 - $149 / hr2 - 9Huntington Beach, CAServices provided
See all 35 projectsFeel Right Inc. is a distinguished video production company specializing in Corporate Video Production, Film Editing and Production, and Video Post Production services. With a 100% positive feedback rate, clients commend their high-quality outputs and proactive project management. Remarkable strengths include creative script development and professional cinematography, with 90% of reviewers highlighting their outstanding communication and collaboration abilities.
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UndisclosedUndisclosed2 - 9Tempe, AZ
Services provided
EIC Agency (Tempe, Arizona) is a branding company. They offer Branding and Email Marketing and were founded in 2017. The company is located in Tempe, Arizona.
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UndisclosedUndisclosed2 - 9
Services provided
In Atlanta, Georgia, Brand Chiro is a small branding agency. The team specializes in Branding and Content Marketing.
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$1,000+$150 - $199 / hr2 - 9Boise, ID
Services provided
Creating Margin is a custom software development company. The agency is based in Boise, Idaho. Their team specializes in Custom Software Development and IT managed services.
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$1,000+$25 - $49 / hr2 - 9Ho Chi Minh city, Vietnam
Services provided
CROSS Technology & Communication is a Content Marketing company. The Ho Chi Minh city, Vietnam-based agency was launched in 2020. Their team provides Content Marketing and Digital Strategy.
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$1,000+$50 - $99 / hr2 - 9Walter's Ash, England
Services provided
Chicken/egg is a Digital Strategy company headquartered in Walter's Ash, England. Their services include Digital Strategy and Graphic Design.
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr2 - 9Toronto, CanadaServices provided
See all 52 projectsOrigin Films is a distinguished multimedia production company specializing in videography, film production, and corporate video production. They consistently receive positive feedback, with 100% of reviews highlighting their exceptional project management and creative storytelling capabilities. Notably, 85% of reviewers commend their ability to enhance brand visibility and engagement through visually compelling video content. Overall, clients appreciate their professionalism, creativity, and attention to detail.
$5,000+$50 - $99 / hr10 - 49Barcelona, SpainServices provided
See all 12 projectsSIERRA is a multimedia production company specializing in corporate video production, video editing, and film production. They are praised for their creative storytelling, strong proposals, and effective project management. Approximately 75% of reviews highlight their collaboration and accountability, while some suggest improvement in proactive client engagement. Overall, SIERRA's services are well-regarded, achieving high client satisfaction.
$5,000+Undisclosed2 - 9Anderson, SCServices provided
See all 4 projectsFilmit.xyz is a video production company specializing in multimedia production and corporate video production. Reviews highlight their exceptional skills in video editing and production, with 100% of feedback being positive. Clients commend their creativity, professionalism, and ability to deliver high-quality, visually engaging results on time, with a particular emphasis on their strong communication and responsiveness to client needs.
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$1,000+Undisclosed2 - 9Halifax, Canada
Services provided
InTouch Communications is a small Halifax, Canada-based Marketing Strategy company. The team provides Marketing Strategy and Social Media Marketing.
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$5,000+Undisclosed2 - 9
Services provided
Established in 1998, CKP Creative Pty Ltd is a branding firm. Their services include Branding and Digital Strategy.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr2 - 9Santa Monica, CAServices provided
See all 42 projectsBrandefy is a multimedia production company specializing in videography and post-production services, including motion graphics and video editing. Across its reviews, clients consistently praise Brandefy for its exceptional project management, professionalism, and high-quality video content, with 100% positive feedback. Marton Varon, Brandefy's Executive Producer, is frequently highlighted for his hands-on involvement and problem-solving skills, ensuring projects are delivered on time and on budget.
$10,000+$150 - $199 / hr2 - 9San Francisco, CAServices provided
See all 14 projectsZero One Digital Media is a video production company specializing in multimedia production, video editing, and corporate video production. The company is consistently praised for its professionalism and high-quality work, with 100% of reviewers highlighting its collaborative and responsive approach. Their expertise in video production, from cinematography to post-production services, is frequently commended, making them a trusted partner for various complex projects.
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$5,000+$200 - $300 / hr2 - 9Laguna Niguel, CA
Services provided
FOXFORCE, a video production agency, is located in Laguna Niguel, California. Established in 2018, the team specializes in Video Production and Advertising.
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$5,000+$50 - $99 / hr2 - 9
Services provided
Based in Dubai, United Arab Emirates, aeads is a PPC company. Established in 2021, the team focuses on Pay Per Click and Video Production.
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UndisclosedUndisclosed2 - 9Milano, Italy
Services provided
Cromazoo is a graphic design company launched in 2007. Their services include Graphic Design and Video Production.
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$1,000+$50 - $99 / hr2 - 9Molenbeek-Saint-Jean, Belgium
Services provided
Smart Videos, a small Marketing Strategy company, is headquartered in Molenbeek-Saint-Jean, Belgium. The team focuses on Marketing Strategy and Content Marketing.
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$1,000+Undisclosed2 - 9Statesville, NC
Services provided
Gryphos Creative Agency, a branding firm, specializes in Branding and Digital Strategy. The company is in Statesville, North Carolina.
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Undisclosed$50 - $99 / hr2 - 9Bognor Regis, England
Services provided
Launched in 2021, Bulldogs Digital is a social media marketing firm. The company focuses on Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Alfafar, Spain
Services provided
Web design agency Iban Miguel Studio specializes in Web Design and Video Production. They were founded in 2021.
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UndisclosedUndisclosed2 - 9Walnut Creek, CA
Services provided
Home Shots Commercial Photography, a Corporate Photography company, is in Walnut Creek, California. They specialize in Corporate Photography and Video Production.
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UndisclosedUndisclosed2 - 9
Services provided
Sovereign Events is a small Mumbai, India-based PR firm. The team provides Public Relations and Graphic Design.
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$1,000+$100 - $149 / hr2 - 9München, Germany
Services provided
Small branding agency PictureElements Filmproduktion Mediendesign GmbH, is in München, Germany. Their services include Branding and Video Production.
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Undisclosed< $25 / hr2 - 9Midrand, South Africa
Services provided
Linkboy Digital is a social media marketing firm founded in 2018. The team specializes in Social Media Marketing and Graphic Design and is in Midrand, South Africa.
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$1,000+$100 - $149 / hr2 - 9Morris Plains, NJ
Services provided
Element Six Creative Group is an Event Marketing company. The team provides Event Marketing and Content Marketing, and the firm is located in Morris Plains, New Jersey.
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UndisclosedUndisclosed2 - 9Warszawa, Poland
Services provided
Founded in 2012, marszalstudio is a small Warszawa, Poland-based Corporate Photography company. Their team provides Corporate Photography and Product Marketing.
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UndisclosedUndisclosed2 - 9Birmingham, England
Services provided
YTSubscribers is a Marketing Strategy company. Headquartered in Birmingham, England, their team specializes in Marketing Strategy and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Spotlight communication Ltd. Is an Advertising company. Based in Sofia, Bulgaria, the firm was founded in 2019. Their team focuses on Advertising and Marketing Strategy.
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Undisclosed$100 - $149 / hr2 - 9Denver, CO
Services provided
Revive Design Studios is an user experience agency. The team offers UX/UI Design and Video Production, and the company is headquartered in Denver, Colorado.
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Undisclosed$50 - $99 / hr2 - 9Hatfield, England
Services provided
Purple Cactus Creative is a branding company in Hatfield, England and Ramsey, England. They focus on Branding and Web Design.
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UndisclosedUndisclosed2 - 9Murrieta, CA
Services provided
Launched in 2002, The Branding Hive is a small branding firm. Their team specializes in Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Willoughby, Australia
Services provided
Best Media Rates is a small Advertising company. They specialize in Advertising and Media Planning & Buying and were established in 2019.
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$5,000+$50 - $99 / hr2 - 9
Services provided
Higgens Media, a Digital Strategy company, was launched in 2006. The team provides Digital Strategy and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9Warszawa, Poland
Services provided
Provisual.pro studio is a small Architectural Design company headquartered in Warszawa, Poland. The team specializes in Architectural Design and Graphic Design.
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$1,000+$50 - $99 / hr2 - 9Grand Rapids, MI
Services provided
Launched in 2015, Mock Visual is a social media marketing firm. The team provides Social Media Marketing and Pay Per Click.
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$5,000+$50 - $99 / hr2 - 9Osny, France
Services provided
Founded in 2015, Val d'oise communication is a SEO agency. Headquartered in and Osny, France, the team provides Search Engine Optimization and Web Design.
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UndisclosedUndisclosed2 - 9Barcelona, Spain
Services provided
SINTONIZART, a branding agency, provide Branding and Logo. They were established in 1996.
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$10,000+$200 - $300 / hr2 - 9
Services provided
HUSH Communications is a PR firm. Based in Bondi Junction, Australia, their small team focuses on Public Relations and Event Marketing. The agency was launched in 2000.
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$5,000+$100 - $149 / hr2 - 9
Services provided
Marketing Strategy company NASHA - Videomarketing & Ads was established in 2003. The agency specializes in Marketing Strategy and Social Media Marketing, and is small.
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$1,000+< $25 / hr2 - 9
Services provided
Founded in 2009, WebCanny is a social media marketing company. Based in Napier, New Zealand, the team provides Social Media Marketing and Search Engine Optimization.
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$5,000+$100 - $149 / hr2 - 9
Services provided
Launched in 2008, Tecmotion eGbR is a graphic design agency. The agency offers Graphic Design and Video Production.
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$50,000+$100 - $149 / hr2 - 9
Services provided
Launched in 2017, TrePalm is a small Toronto, Canada-based Advertising company. Their services include Advertising and Marketing Strategy.
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UndisclosedUndisclosed2 - 9
Services provided
Small branding firm Nineties, is in Stockholm, Sweden. Their services include Branding and Marketing Strategy.
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$10,000+$300+ / hr2 - 9
Services provided
1 Up Productions Ltd is an Advertising company. Their team is based in London, England and offers Advertising and Branding.
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$1,000+Undisclosed2 - 9
Services provided
One Pro AVL is a small Lighting Design company. They provide Lighting Design and Audio Production and were established in 2017.
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$1,000+$50 - $99 / hr2 - 9Berlin, Germany
Services provided
Established in 2019, Cambio Global Agency is a small Berlin, Germany-based graphic design company. Their team provides Graphic Design and Branding.
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$5,000+$150 - $199 / hr2 - 9Alexandria, VA
Services provided
Rescue Media, a branding agency, is in Alexandria, Virginia. They offer Branding and Event Marketing.
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UndisclosedUndisclosed2 - 9Frankfurt am Main, Germany
Services provided
COURAGE - PR, Marketing & Social Media Agency is a public relations company established in 2010. Their team focuses on Public Relations and Social Media Marketing.
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$1,000+< $25 / hr2 - 9
Services provided
Icons Marketing is a small branding agency based in Irvine, California. The team offers Branding and Content Marketing.
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$1,000+$100 - $149 / hr2 - 9
Services provided
Digital Strategy company RP/07 GmbH & Co. KG is in Beckum, Germany. They provide Digital Strategy and Video Production and were established in 2007.
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$1,000+$50 - $99 / hr2 - 9Almere, Netherlands
Services provided
Founded in 2009, Advertise Solution is a small SEO services firm. Their services include Search Engine Optimization and Pay Per Click.
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$25,000+$100 - $149 / hr2 - 9Adelaide, Australia
Services provided
Oppida, a Digital Strategy company, is located in Adelaide, Australia. Founded in 2019, the team offers Digital Strategy and UX/UI Design.
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UndisclosedUndisclosed2 - 9
Services provided
Small Advertising company Kineza Studio, is in Poznań , Poland. Their services include Advertising and Branding.
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$5,000+Undisclosed10 - 49Cheyenne, WY
Services provided
In Cheyenne, Wyoming, AO-INTERACTIVE is a small AR/VR development company. The team provides AR/VR development and Video Production.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
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List of the Top 15 Video Production Agencies
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$10,000+$150 - $199 / hr50 - 249Milano, Italy
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
75% Video Production25% Other -
$10,000+$100 - $149 / hr2 - 9Costa Mesa, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed2 - 9Toronto, Canada
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
90% Video Production10% Other -
$10,000+$50 - $99 / hr10 - 49Kraków, Poland
Ability to deliver
38.2/40.019.4/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
100% Video Production -
$10,000+$100 - $149 / hr2 - 9London, England
Ability to deliver
37.3/40.018.4/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Huntington Beach, CA
Ability to deliver
37.1/40.018.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Video Production -
$25,000+$200 - $300 / hr2 - 9Walnut Creek, CA
Ability to deliver
37.1/40.018.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
80% Video Production20% Other -
$10,000+Undisclosed10 - 49Miami, FL
Ability to deliver
37/40.017.4/20 Reviews9.7/10 Clients & Experience9.9/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9New York, NY
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
75% Video Production25% Other -
$25,000+Undisclosed50 - 249Brooklyn, NY
Ability to deliver
36.9/40.017.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$10,000+$50 - $99 / hr10 - 49Kraków, Poland
Ability to deliver
36.8/40.017.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
60% Video Production40% Other -
$1,000+$100 - $149 / hr2 - 9Santa Monica, CA
Ability to deliver
36.7/40.018.2/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
100% Video Production -
$10,000+$50 - $99 / hr2 - 9Oakland, CA
Ability to deliver
36.7/40.018.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
95% Video Production5% Other -
$5,000+$25 - $49 / hr10 - 49Bogotá, Colombia
Ability to deliver
36.6/40.017.4/20 Reviews9.9/10 Clients & Experience9.3/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Denver, CO
Ability to deliver
36.6/40.018.2/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
100% Video Production -
$5,000+Undisclosed2 - 9Chicago, IL
Ability to deliver
36.4/40.020/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
80% Video Production20% Other -
$1,000+$50 - $99 / hr10 - 49Encinitas, CA
Ability to deliver
36.4/40.017.2/20 Reviews9.8/10 Clients & Experience9.3/10 Market PresenceService focus
100% Video Production -
$10,000+$100 - $149 / hr10 - 49Sausalito, CA
Ability to deliver
36.3/40.017.6/20 Reviews10/10 Clients & Experience8.7/10 Market PresenceService focus
100% Video Production -
$5,000+Undisclosed10 - 49Somerville, MA
Ability to deliver
36.3/40.016.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$5,000+$150 - $199 / hr2 - 9Carleton Place, Canada
Ability to deliver
36.3/40.018.2/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
90% Video Production10% Other -
$10,000+Undisclosed2 - 9Baltimore, MD
Ability to deliver
36.3/40.017.2/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr10 - 49Chicago, IL
Ability to deliver
36.2/40.018.2/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
65% Video Production35% Other -
$50,000+Undisclosed2 - 9Oakbrook Terrace, IL
Ability to deliver
36.1/40.016.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr2 - 9San Francisco, CA
Ability to deliver
35.9/40.016.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Irvine, CA
Ability to deliver
35.9/40.016.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$1,000+$100 - $149 / hr2 - 9Los Angeles, CA
Ability to deliver
35.9/40.016.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
80% Video Production20% Other -
$10,000+$150 - $199 / hr2 - 9Brooklyn, NY
Ability to deliver
35.8/40.018/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr2 - 9Covina, CA
Ability to deliver
35.8/40.016.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
75% Video Production25% Other -
UndisclosedUndisclosed10 - 49Santo Domingo, Dominican Republic
Ability to deliver
35.8/40.016.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$1,000+$150 - $199 / hr50 - 249Inglewood, CA
Ability to deliver
35.7/40.016/20 Reviews9.8/10 Clients & Experience9.9/10 Market PresenceService focus
85% Video Production15% Other
Latest Video Production Articles
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What Makes Viewers Watch: Data on Short-Form Content
Don't let scroll-happy viewers blow past your short-form video. Learn how to engage them with humor, arresting visuals, strong hooks, and more.
Video Production Company FAQs
Looking to hire a video production company, but do not know where to start? Examine our FAQs below to learn more about hiring costs, the services offered by video production companies, as well as the correct questions to ask a video production company to ensure your next project is completed successfully.
Clutch showcases firms producing video content from concept through post-production twice a year based on a proprietary methodology. The top video production companies for Fall 2025 include:
A video production company turns your creative concept into a polished visual story. From pre-production (strategy, scripting, storyboards) through production (directing, filming, lighting, sound) and post-production (editing, motion graphics, color grading), the team manages every stage to deliver a final asset that aligns with your marketing goals and brand guidelines.
While creative quality is subjective, agencies often track quantitative metrics such as view count, engagement rate, video completion rate (VCR), and click-through rate. For sales-driven campaigns, they may integrate UTM links or QR codes to attribute leads and revenue directly to the video asset.
- Who will be on the core crew, and will you outsource any roles?
- What cameras, lighting, and editing software do you use?
- How many revision rounds are included, and what costs extra?
- Can you meet our launch deadline, and what milestones will you set?
- How will you measure success? How about engagement, view-through rate, conversions?
- Who owns the raw footage and final deliverables?
A video production company is typically called a video production agency or a video production studio. However, some vendors have different names depending on their focus or industry. For instance, film production companies focus on handling cinematic projects while creative agencies combine video production with other content solutions.
The cost of hiring a professional video production company depends on complexity, length, and quality. Typically, a video production project can cost anywhere from $1,000 to $20,000 for small to mid-range projects such as social media content, explainer videos, and corporate training videos. On the higher end, the price tag can reach anywhere from $30,000 to over $100,000 for video production projects such as television commercials and high-value brand content.
Video production companies follow a structured process, from pre-production to production to post-production. They are committed to delivering tailored, high-quality video content that meets their clients' goals. Their typical workflow begins with initial client consultations to understand ideas, objectives, and requirements. These companies collaborate closely with the clients through every stage of the production process, ensuring that the content captures their messaging and campaign goals.
Pricing ranges widely based on complexity, length, talent, and distribution needs: - Social clip or testimonial $1,000–$10,000 - Corporate or product explainer $10,000–$30,000 - Commercial or high-end brand film $30,000-$100,000+ - Hourly rates on Clutch average $100–$149, but boutique studios may charge less while top-tier houses command premium budgets.
- Review portfolios to confirm quality and style.
- Read verified client reviews for insight into reliability, communication, and ROI.
- Confirm they offer the specific video production services (e.g., animation, VFX, live events) your project requires.
- Evaluate cultural fit and transparency. Clear timelines, revision policies, and budget breakdowns are all positive signs of a reliable partner.
- Request a creative treatment or sample storyboard to gauge their strategic thinking.
When scrutinizing the services offered by video production companies, it's important to look at everything both through a quantitative and qualitative lens. For the qualitative aspect, you can evaluate elements such as their performance during the collaboration. Were they easy to work with? How is the quality of the output? Did they deliver the video on time and budget? As for quantitative analysis, the key performance indicators (KPIs) will depend on the function of the project. Here are the common metrics to keep an eye on:
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Engagement rate: The total engagement count, such as likes and shares divided by the total number of followers multiplied by 100%. It measures how audiences interact with the video content, typically on social media.
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View count: A straightforward metric that gauges the reach of your video content. A high view count means that your video is seen by more people.
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Video completion rate (VCR): Measures the percentage of viewers who watched and completed your video. A higher percentage means that the video brings value to audiences, reflecting the effectiveness of the content.
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Click-through rate: The number of clicks your video is clicked to play. It’s a great metric to gauge the effectiveness of your video’s CTA, thumbnail, and title.
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Bounce rate: The percentage of viewers who don’t finish your video. A high bounce rate may be an indication that the video wasn’t able to hold their attention or provide substantial value.
- Vague pricing or “all-inclusive” quotes with no line-item detail
- Lack of a defined revision process
- Limited or outdated portfolio, especially if samples aren’t client-approved
- Overpromising guaranteed views or viral results
- Poor communication cadence or missed deadlines during early talks
Freelancers excel at smaller, single-location shoots where agility and lower costs matter. Agencies bring larger crews, specialized departments (e.g., animation, VFX), and scalable processes ideal for complex campaigns, multi-day shoots, or cross-channel rollouts.