Top Facebook Advertising Agencies
-
Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Arlington, VAServices provided
Focus Areas
See all 25 projectsSilverback Strategies is a digital marketing agency specializing in social media strategy, social media management, and digital branding. Clients praise their ability to effectively manage social media campaigns, with an 80% increase in leads reported by one client. Reviews highlight their strong project management skills, communication, and performance-driven approach. Clients appreciate their strategic expertise and adaptability, making them a reliable partner for enhancing online branding and generating leads.
-
UndisclosedUndisclosedFreelancerHouston, TX
Services provided
Focus Areas
Public relations agency Nightwolf Productions was established in 2016. The small team focuses on Public Relations and Social Media Marketing.
Read more -
$1,000+$25 - $49 / hrFreelancerMumbai, India
Services provided
Focus Areas
Headquartered in Mumbai, India, Hazyaz Technologies is a web development firm. They specialize in Web Development and E-Commerce Development.
Read more -
$1,000+$100 - $149 / hrFreelancerTaylor Mill, KY
Services provided
Focus Areas
Ambition Business Solutions, a SEO company, was launched in 2019. They provides Search Engine Optimization and Web Design.
Read more -
$5,000+UndisclosedFreelancer
Services provided
Focus Areas
GrabRanking is a SEO services firm. Launched in 2011, the team offers Search Engine Optimization and Social Media Marketing.
Read more -
UndisclosedUndisclosedFreelancer
Services provided
Focus Areas
Ancient-heartbeat.com is a branding agency headquartered in Vancouver, Canada. Their services include Branding and Social Media Marketing.
Read more -
$5,000+Undisclosed2 - 9Cincinnati, OH
Services provided
Focus Areas
The Leading Word LLC is a social media marketing firm. They are located in Cincinnati, Ohio and have small team of experts. Their services include Social Media Marketing and Advertising.
Read more -
UndisclosedUndisclosed2 - 9Mumbai, India
Services provided
Focus Areas
Established in 2014, Vikram Kataria Photography is a small video production agency based in Mumbai, India. Their team specializes in Video Production and Corporate Photography.
Read more -
$1,000+$50 - $99 / hr10 - 49Birmingham, England
Services provided
Focus Areas
Wow Group is a web design agency. They are based in Birmingham, England. Their team offers Web Design and Web Development.
Read more -
Undisclosed$50 - $99 / hr2 - 9Las Vegas, NV
Services provided
Focus Areas
See all 1 projectsTech and Limon offers web development services, specializing in building websites that enhance clients' online presence. The reviews highlight the company's ability to deliver projects on time, effectively increase search engine rankings, and generate leads. Clients appreciate their responsiveness and value for cost, although improvements in project management tools have been suggested.
-
$1,000+$100 - $149 / hr2 - 9Gleisdorf, Austria
Services provided
Focus Areas
Webloft, a Digital Strategy company, focus on Digital Strategy and Social Media Marketing. They were founded in 2009.
Read more -
$25,000+$200 - $300 / hr2 - 9
Services provided
Focus Areas
Launched in 2000, SmartCompass is a small video production agency. Their services include Video Production and Digital Strategy.
Read more -
$1,000+$25 - $49 / hr2 - 9Bengaluru, India
Services provided
Focus Areas
Content Marketing company The Rank Company focuses on Content Marketing and Public Relations. They were launched in 2020.
Read more -
$1,000+$25 - $49 / hr2 - 9لاہور, Pakistan
Services provided
Focus Areas
Soofi Digital is a social media marketing company in لاہور, Pakistan. Their services include Social Media Marketing and Content Marketing.
Read more -
$5,000+Undisclosed2 - 9Santa Cruz, CA
Services provided
Focus Areas
Harbor Creative Group is a small Santa Cruz, California-based branding firm. The team specializes in Branding and Advertising.
Read more -
$1,000+< $25 / hr2 - 9
Services provided
Focus Areas
GrowMore, a SEO services firm, is located in Ahmedabad, India. The team provides Search Engine Optimization and Social Media Marketing.
Read more -
$1,000+$50 - $99 / hr2 - 9Surrey, Canada
Services provided
Focus Areas
Launched in 2016, Digital Allo Marketing Services Ltd. Is a small Surrey, Canada-based SEO services firm. Their team provides Search Engine Optimization and Pay Per Click.
Read more -
$5,000+$50 - $99 / hr2 - 9
Services provided
Focus Areas
DAEP MEDIA is a small Advertising company established in 2009. Their team offers Advertising and Digital Strategy.
Read more -
$1,000+$25 - $49 / hr2 - 9
Services provided
Focus Areas
Media Shades Digital Marketing Agency LLP, a small SEO company, is headquartered in Mumbai, India and Surat, India. The team specializes in Search Engine Optimization and Pay Per Click.
Read more -
$1,000+Undisclosed2 - 9
Services provided
Focus Areas
Launched in 2021, Get Me More Roofing Jobs Now is a Digital Strategy company. The team offers Digital Strategy and Social Media Marketing.
Read more -
$1,000+< $25 / hr2 - 9
Services provided
Focus Areas
Design Dream is a social media marketing firm located in Jaipur, India. Their services include Social Media Marketing and Search Engine Optimization.
Read more -
UndisclosedUndisclosed2 - 9Dubai, United Arab Emirates
Services provided
Focus Areas
Better Media, a Digital Strategy company, is based in Dubai, United Arab Emirates. They specialize in Digital Strategy and Social Media Marketing and were founded in 2014.
Read more -
Undisclosed< $25 / hr2 - 9Priyasamy Nagar, India
Services provided
Focus Areas
SEO company Hunky Dory Solutions was founded in 2022. The agency provides Search Engine Optimization and Web Development, and is small.
Read more -
$1,000+$100 - $149 / hr2 - 9
Services provided
Focus Areas
HUGE Creative Agency, a branding company, focuses on Branding and Social Media Marketing. The agency is located in Tohatin, Moldova and Bucharest, Romania.
Read more -
UndisclosedUndisclosed2 - 9Knoxville, TN
Services provided
Focus Areas
Adrian Jackson, ABODE, a Digital Strategy company, is in Knoxville, Tennessee. The team focuses on Digital Strategy and Social Media Marketing.
Read more -
UndisclosedUndisclosed2 - 9Wien, Austria
Services provided
Focus Areas
Market Research company Vsible.Online was founded in 2020. The company specializes in Market Research and Marketing Strategy.
Read more -
$1,000+$25 - $49 / hr2 - 9Strathfield, Australia
Services provided
Focus Areas
Reachous – Marketing solutions is a Strathfield, Australia-based SEO agency. Established in 2014, the team provides Search Engine Optimization and Social Media Marketing.
Read more -
$1,000+Undisclosed2 - 9Karachi, Pakistan
Services provided
Focus Areas
Fundamentally Content is a Karachi, Pakistan-based branding firm. The team focuses on Branding and Marketing Strategy.
Read more -
Undisclosed$150 - $199 / hr2 - 9
Services provided
Focus Areas
Samurai Digital Media is a social media marketing agency. Their team is located in Corpus Christi, Texas. The company specializes in Social Media Marketing and Web Development.
Read more -
$1,000+Undisclosed2 - 9Istanbul, Türkiye
Services provided
Focus Areas
Launched in 2022, Sawtru Boost Marketing Solutions, a small branding firm, is located in Istanbul, Türkiye. Their services include Branding and Marketing Strategy.
Read more -
UndisclosedUndisclosed2 - 9
Services provided
Focus Areas
3D Marketing Clutch is a branding company. The Noida, India-based company focuses on Branding and Marketing Strategy.
Read more -
$1,000+$25 - $49 / hr2 - 9Brampton, Canada
Services provided
Focus Areas
Located in Brampton, Canada and London, England, Devinti is a small social media marketing company. The team specializes in Social Media Marketing and Pay Per Click.
Read more -
$5,000+$25 - $49 / hr2 - 9
Services provided
Focus Areas
Rapid Growth Digital Marketing Agency, a SEO agency, provides Search Engine Optimization and Branding. The company is in Sydney, Australia and Mumbai, India.
Read more -
$1,000+$50 - $99 / hr2 - 9
Services provided
Focus Areas
Founded in 2023, AEMedia is a Marketing Strategy company. The team offers Marketing Strategy and Ecommerce Marketing.
Read more -
$1,000+$50 - $99 / hr2 - 9Ottawa, Canada
Services provided
Focus Areas
Launched in 2014, Hometown Ottawa is a branding firm. The team offers Branding and Marketing Strategy.
Read more -
UndisclosedUndisclosed2 - 9
Services provided
Focus Areas
TheFeather.sg is a Content Writing Services company. The team is headquartered in Singapore, Singapore, and their services include Content Writing Services and Content Marketing.
Read more -
$1,000+$200 - $300 / hr2 - 9
Services provided
Focus Areas
SEO agency Spiderweb Media LLC was established in 2018. The firm focuses on Search Engine Optimization and Pay Per Click, and is small.
Read more -
$1,000+$50 - $99 / hr2 - 9
Services provided
Focus Areas
IDeaspromo Solutions Pvt.Ltd. Is a social media marketing company. The Gorakhpur, India-based company was established in 2012. Their services include Social Media Marketing and Content Marketing.
Read more -
$1,000+$100 - $149 / hr2 - 9
Services provided
Focus Areas
KAROUF DESIGN is a graphic design agency. The team specializes in Graphic Design and Logo and is in Ottawa, Canada and Doha, Qatar.
Read more -
$1,000+$50 - $99 / hrFreelancerDublin 3, Ireland
Services provided
Focus Areas
SEO company Hello Digital is located in Dublin 3, Ireland. Their services include Search Engine Optimization and Social Media Marketing.
Read more -
$1,000+$25 - $49 / hrFreelancerMünchen, Germany
Services provided
Focus Areas
Ilias Pappas Marketing Solutions is a SEO company. The München, Germany-based firm was founded in 2023. Their team specializes in Search Engine Optimization and Pay Per Click.
Read more -
$5,000+$100 - $149 / hr2 - 9
Services provided
Focus Areas
Clearcut Design is a custom software development company. The team focuses on Custom Software Development and UX/UI Design and is based in Hyderabad, India and San Diego, California.
Read more -
$1,000+< $25 / hr2 - 9Dhule, India
Services provided
Focus Areas
SEO Hikers is a SEO services firm. Established in 2014, their team offers Search Engine Optimization and Content Marketing.
Read more -
$5,000+Undisclosed2 - 9Calgary, Canada
Services provided
Focus Areas
Customer Maps | Digital Marketing & Advertising Agency is a small Digital Strategy company established in 2020. Their team provides Digital Strategy and Social Media Marketing.
Read more -
$1,000+$100 - $149 / hr2 - 9Newport Beach, CA
Services provided
Focus Areas
Toto Film production is a Content Marketing company founded in 2004. The small team focuses on Content Marketing and Video Production.
Read more -
$1,000+$150 - $199 / hr2 - 9Allentown, PA
Services provided
Focus Areas
Frshlabs is a small New York, New York-based branding agency. The team offers Branding and Marketing Strategy.
Read more -
$5,000+$25 - $49 / hr10 - 49Noida, India
Services provided
Focus Areas
See all 1 projectsDeific Digital is a premier, full-service IT solutions provider specializing in the architecture of high-performance digital ecosystems. In an era where "digital-first" is no longer enough, we
Read more -
$5,000+Undisclosed10 - 49Los Angeles, CA
Services provided
Focus Areas
Saya Agency is an Advertising company. The Los Angeles, California-based team focuses on Advertising and Marketing Strategy.
Read more -
Undisclosed< $25 / hrFreelancer
Services provided
Focus Areas
See all 1 projectsStep into the world of KOINFOTECH, Your Trusted Partner in Digital Marketing, SEO Services, Web Designing & Etc. As a leading Digital Marketing agency in Nagercoil, We specialize to grow your
Read more -
UndisclosedUndisclosedFreelancer
Services provided
Focus Areas
See all 1 projectsI am Fathima Rahda Kallilandy , a , Expert In SEO | SMM | SEM | Web Development | Web Design |
Read more -
$1,000+< $25 / hrFreelancerPatna, India
Services provided
Focus Areas
Click Ace is a social media marketing firm. The company is based in Patna, India. Their services include Social Media Marketing and Content Marketing.
Read more
Share your project goals, and we’ll connect you with verified partners who fit your budget and timeline.
Get My Matches
Tell us what you need — we’ll match you with top agencies in minutes.
Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Facebook Advertising Services
-
$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing50% Facebook Advertising30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
38.6/40.018.6/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing50% Facebook Advertising30% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
25% Social Media Marketing70% Facebook Advertising75% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing40% Facebook Advertising55% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Social Media Marketing45% Facebook Advertising90% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Social Media Marketing40% Facebook Advertising90% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.9/40.017.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Social Media Marketing50% Facebook Advertising -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Social Media Marketing50% Facebook Advertising90% Other -
$1,000+$50 - $99 / hr50 - 249Odesa, Ukraine
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Social Media Marketing50% Facebook Advertising90% Other -
$1,000+< $25 / hr50 - 249Indore, India
Ability to deliver
39.6/40.019.8/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
20% Social Media Marketing40% Facebook Advertising80% Other -
$1,000+$100 - $149 / hr10 - 49Tempe, AZ
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
10% Social Media Marketing95% Facebook Advertising90% Other -
$5,000+$50 - $99 / hr250 - 999New York, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
15% Social Media Marketing20% Facebook Advertising85% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing25% Facebook Advertising -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing25% Facebook Advertising75% Other -
$1,000+$100 - $149 / hr50 - 249Reston, VA
Ability to deliver
38.3/40.018.8/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Social Media Marketing45% Facebook Advertising80% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Social Media Marketing40% Facebook Advertising90% Other -
$1,000+$25 - $49 / hr50 - 249
Ability to deliver
35.7/40.016.4/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
40% Social Media Marketing50% Facebook Advertising60% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing50% Facebook Advertising5% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing40% Facebook Advertising60% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35.2/40.016.6/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing50% Facebook Advertising -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing25% Facebook Advertising50% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Social Media Marketing35% Facebook Advertising80% Other -
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Social Media Marketing30% Facebook Advertising90% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Social Media Marketing40% Facebook Advertising25% Other -
$5,000+$100 - $149 / hr50 - 249Cremorne, Australia
Ability to deliver
37/40.018/20 Reviews9.3/10 Clients & Experience9.6/10 Market PresenceService focus
20% Social Media Marketing55% Facebook Advertising80% Other -
$10,000+$150 - $199 / hr10 - 49Washington, DC
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Social Media Marketing40% Facebook Advertising90% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
37.4/40.019/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
35% Social Media Marketing30% Facebook Advertising65% Other -
$5,000+$100 - $149 / hr50 - 249London, England
Ability to deliver
38.6/40.019/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
20% Social Media Marketing30% Facebook Advertising80% Other -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Social Media Marketing35% Facebook Advertising90% Other -
$5,000+$100 - $149 / hr2 - 9Montreal, Canada
Ability to deliver
35.9/40.017.4/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
40% Social Media Marketing65% Facebook Advertising60% Other
Latest Facebook Advertising Articles
See all articles
What Meta's Andromeda Update Means for Businesses in 2026
Explore how Meta’s Andromeda update will impact businesses. Let’s break down what’s new and how to build a clear action plan to scale profitability.
Facebook Advertising Agency FAQs
Looking for a Facebook advertising agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a Facebook advertising agency, from pricing and services to results and red flags.
Clutch identifies and recognizes firms that drive ROI through targeted Facebook ad campaigns using a proprietary methodology. The top Facebook ad companies for Fall 2025 include:
A Facebook ad marketing company plans, builds, and optimizes paid campaigns across Facebook, Instagram, Messenger, and the Meta Audience Network. These providers typically work on various aspects of the Facebook ad process, including the following:
- Market research
- Audience segmentation
- Creative production
- Budget allocation
- A/B testing
- Continuous performance monitoring
The goal is to lower cost-per-acquisition (CPA) and increase return on ad spend (ROAS) while keeping messaging consistent with your broader marketing strategy.
- Who will be my day-to-day strategist and what’s their experience?
- How do you structure campaigns for prospecting vs. retargeting?
- What is your creative testing framework and refresh frequency?
- How do you attribute conversions across devices and channels?
- What tech stack or tools do you use for reporting and optimization?
- Can you share ROAS benchmarks from similar businesses?
Partnering with specialists accelerates learning curves, provides access to premium creative talent, and frees your team to focus on product or sales. Agencies also leverage bulk media buying data to spot trends earlier and negotiate beta-program access with Meta.
- Guaranteed results or “secret” algorithms
- Lack of access to your ad account or data ownership
- One-size-fits-all creative with no testing roadmap
- Vague reporting or metrics that don’t map to revenue
- High employee turnover that disrupts account continuity
Finding the ideal Facebook ad marketing agency can be challenging, considering the variety of agencies you can partner with. Start your selection process by defining clear KPIs—ROAS, lead volume, or app installs to know what criteria to set. After that, you can follow these steps:
- Review case studies in your industry
- Check Clutch ratings and verified client feedback
- Compare pricing and service transparency (do they share media plans and real-time dashboards?)
- Evaluate communication cadence and project management tools
- Request a performance forecast based on historical data
Shortlist 3–5 agencies and ask for a strategic proposal before signing. Leverage Clutch’s directory, resources, and filters to guide your search.
According to data we’ve gathered here on Clutch, most agencies charge either:
Monthly retainer rates that average around $1,500 – $10,000 (ad spend excluded). Value or percentage-based pricing that usually ranges from 10%–20% of managed media spend.
Smaller projects (e.g., a one-time campaign audit) can start around $1,000, while enterprise-level engagements with dedicated creative teams may exceed $25,000 per month. Factors that influence price include campaign complexity, geographic targeting, creative volume, and the agency’s seniority.
Facebook ad marketing agencies generally provide the full range of services and solutions needed to execute compelling ad campaigns on Facebook. If you plan to hire a dedicated partner, you can expect to have access to services such as:
- Campaign strategy and goal setting
- Ad creative design (e.g., static, video, carousel, Reels)
- Pixel implementation and conversion tracking
- Audience building (e.g., look-alikes, retargeting, interest, demographic)
- Budget management and bid optimization
- Ongoing split testing and reporting dashboards
- Cross-channel integration with Google Ads, TikTok, or email marketing
Some full-service teams also handle landing-page design, funnel automation, and Shopify or WooCommerce integrations. Make sure to inquire about their expertise and additional services when discussing your project with a potential partner.
Agencies offer multidisciplinary teams—strategists, designers, copywriters, analysts—under one roof, ideal for scaling budgets and audiences. Freelancers can be cost-effective for smaller spends or single-channel experiments but may lack bandwidth for 24/7 optimization, advanced analytics, or rapid creative iteration.