Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 367 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click advertising, Google Ads, and comprehensive digital marketing strategies. The company consistently earns high praise for its personalized service, project management, and impactful results, with a notable emphasis on increasing lead quality and optimizing costs. However, one review highlighted challenges with larger budgets, suggesting potential variability in performance based on budget size. Overall, approximately 88% of feedback is positive, particularly from small to medium-sized businesses.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a digital advertising agency specializing in Pay-Per-Click (PPC) services, particularly Google Ads management. They have garnered a mix of reviews, with approximately 75% positive feedback highlighting their expertise, effective project management, and strong communication. However, about 25% of reviews reflect dissatisfaction, citing issues with execution and communication. Despite some challenges, many clients appreciate their strategic approach and responsiveness in managing online ad campaigns.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing. Across their reviews, 100% of clients commend ATRA's transparency, communication, and ability to drive significant improvements in metrics such as conversion rates and cost per acquisition. ATRA consistently delivers measurable outcomes, with multiple clients reporting increased leads and revenue by 20-45%.
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$5,000+$100 - $149 / hr10 - 49San Diego, CA
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Ceatus is an Advertising company. The firm is in San Diego, California. Their services include Advertising and Branding.
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$10,000+$100 - $149 / hr10 - 49Orlando, FL
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Think Creative is an Orlando, Florida-based Advertising company. They offer Advertising and Branding.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 17 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising, Cost Per Click (CPC) management, and comprehensive search engine marketing strategies. Reviews indicate a high level of satisfaction, with 100% of clients praising their project management, strategic approach, and ROI-focused campaigns. Clients frequently mention their exceptional team and seamless integration into existing business frameworks, noting a consistent increase in ROAS and effective use of Google Ads.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click advertising, including Google Ads and Bing, with a focus on strategic campaign management and SEO. The company is praised for its professionalism, strategic planning, and effective communication. Approximately 90% of reviews highlight their ability to increase leads and improve online visibility. Clients often commend the agency's tailored approach and expertise in PPC and digital advertising.
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$5,000+$100 - $149 / hr10 - 49Roseville, CA
Services provided
WindFarm Marketing is a Marketing Strategy company. Launched in 2007, the team offers Marketing Strategy and Digital Strategy.
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$5,000+$100 - $149 / hr10 - 49Solana Beach, CA
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SILVR Social is a branding agency established in 2012. Their team offers Branding and Web Design.
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$1,000+$50 - $99 / hr10 - 49
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Capacity Interactive is a New York, New York-based Digital Strategy company. They provide Digital Strategy and Email Marketing and were founded in 2008.
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$5,000+$50 - $99 / hr10 - 49
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WSI World, a web design company, is based in Scottsdale, Arizona. The team focuses on Web Design and Search Engine Optimization.
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$5,000+$50 - $99 / hr10 - 49Austin, TX
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Located in Austin, Texas, Masonry is a branding agency. They focus on Branding and Public Relations.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 403 projectsKlientBoost is a distinguished PPC and digital advertising agency specializing in paid search, Google Ads, and online ad campaigns. The reviews highlight their proactive project management, high creativity, and expertise, resulting in measurable improvements such as lowered cost per acquisition and increased conversion rates. Nearly 100% of clients praise their responsiveness and data-driven strategies.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 93 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and SEO to enhance online presence and generate qualified leads. Clients commend their strategic approach and transparent communication, with over 90% of reviews highlighting their professionalism and effective Google Ads management. The agency's ability to integrate PPC and SEO services under one strategy has proven valuable for clients seeking measurable outcomes.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click Advertising, Paid Search, and Online Ad Campaigns. The majority of feedback is positive, with reviewers highlighting Gatorworks' client-first approach, proactive communication, and timely project delivery. Approximately 100% of reviewers commend their dedication to improving campaign performance and delivering measurable results.
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$5,000+$50 - $99 / hr10 - 49San Antonio, TX
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The Wood Agency is a web design agency. The San Antonio, Texas-based company provides Web Design and Advertising.
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$10,000+$100 - $149 / hr10 - 49Philadelphia, PA
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In Philadelphia, Pennsylvania, Group Two Advertising is a social media marketing agency. They provide Social Media Marketing and Branding.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising firm specializing in Pay-Per-Click Advertising, Google Ads, and Paid Media. The agency has consistently received positive feedback for its expertise, achieving significant improvements in conversions and cost efficiency for clients. Approximately 100% of reviewers commend Soup Agency's project management and communication, highlighting their proactive and timely delivery of services.
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$5,000+$100 - $149 / hr10 - 49Southampton, England
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Bandv is a SEO services firm. Their small team is based in Southampton, England and specializes in Search Engine Optimization and Branding. The firm was founded in 1983.
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$5,000+$100 - $149 / hr10 - 49Tampa, FL
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Founded in 2009, Bluleadz, a small Content Marketing company, is located in Tampa, Florida. Their team focuses on Content Marketing and Web Design.
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$5,000+$100 - $149 / hr10 - 49Miami, FL
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Evoke Design Inc, a Content Marketing company, was established in 2009. The team offers Content Marketing and Email Marketing.
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$5,000+$100 - $149 / hr10 - 49Miami, FL
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The Miami SEO is a social media marketing company. They are headquartered in Miami, Florida, and their services include Social Media Marketing and Content Marketing.
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$10,000+$150 - $199 / hr10 - 49Manchester, England
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Livelink, a web design company, was founded in 2002. In Manchester, England, the team offers Web Design and Web Development.
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$10,000+$150 - $199 / hr10 - 49Marina del Rey, CA
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Launched in 2004, Executionists is a web development company. The small team offers Web Development and UX/UI Design.
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$10,000+$150 - $199 / hr10 - 49Cardiff, Wales
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Spindogs is a web design agency. Based in Cardiff, Wales and London, England, the agency offers Web Design and Web Development.
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$1,000+$25 - $49 / hr10 - 49München, Germany
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Esc mediagroup is an Advertising company. They are in München, Germany and have small team. Their services include Advertising and Branding.
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$10,000+$150 - $199 / hr10 - 49Gloucestershire , England
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Factor 3 Communications Ltd is a web design agency. The team specializes in Web Design and Advertising, and the agency is based in Gloucestershire , England.
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$1,000+$25 - $49 / hr10 - 49Trier, Germany
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Moccabirds is a small social media marketing agency based in Trier, Germany. Their services include Social Media Marketing and Mobile & App Marketing.
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$25,000+$25 - $49 / hr10 - 49Shrewsbury, England
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Fisheye is a small website development firm founded in 2000. Their services include Web Development and E-Commerce Development.
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$10,000+$150 - $199 / hr10 - 49Lincoln, England
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Web design agency The Energy Cell was launched in 1999. The team provides Web Design and Digital Strategy.
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$10,000+$150 - $199 / hr10 - 49York, England
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Agency51 is a York, England-based web design agency. They provide Web Design and Digital Strategy.
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$10,000+$150 - $199 / hr10 - 49Wilmslow , England
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Venn Digital is a SEO company. Established in 2010, their team provides Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr10 - 49Epsom, England
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Fingo is a web design company. Located in Epsom, England and Sutton, England, the company was established in 2003. Their team provides Web Design and Search Engine Optimization.
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$10,000+$150 - $199 / hr10 - 49Royal Tunbridge Wells , England
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Cheeky is an Advertising company. The team offers Advertising and Branding, and the firm is based in Royal Tunbridge Wells , England.
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$10,000+$150 - $199 / hr10 - 49Manchester , England
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Drumbeaters is a web design agency. The team provides Web Design and Branding and is headquartered in Manchester , England.
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$10,000+$150 - $199 / hr10 - 49Shrewsbury, England
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Clear Design is a Shrewsbury, England-based branding firm. They focus on Branding and Application Management & Support.
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$10,000+$150 - $199 / hr10 - 49Milton Keynes, England
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Interdirect is a branding company. They offer Branding and Web Design and were launched in 1995. The firm is headquartered in Milton Keynes, England.
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$10,000+$150 - $199 / hr10 - 49Birmingham, England
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AlignandPull Limited is a web design company. Located in Birmingham, England, their small team provides Web Design and UX/UI Design. The company was established in 2008.
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$10,000+$150 - $199 / hr10 - 49London, England
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Launched in 2013, Embrace is an user experience design company. The team focuses on UX/UI Design and Branding and is headquartered in London, England and Rudheath, England.
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$10,000+$150 - $199 / hr10 - 49Bournemouth, England
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Strange is a small web design company. They provide Web Design and Web Development and were founded in 2000.
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$5,000+$100 - $149 / hr10 - 49Denton, TX
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Produce Results is a web design company. In Denton, Texas, the firm was established in 2009. Their team focuses on Web Design and Branding.
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$1,000+Undisclosed10 - 49Tonbridge, England
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Small user experience design company MCM Net, is based in Tonbridge, England. Their services include UX/UI Design and Content Marketing.
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$10,000+$150 - $199 / hr10 - 49Teddington, England
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Gravytrain, a SEO services firm, was founded in 1999. The firm specializes in Search Engine Optimization and Web Design, and is small.
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$10,000+$150 - $199 / hr10 - 49Belfast, Northern Ireland
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Blue Monkee Digital, a SEO services firm, is located in Belfast, Northern Ireland. Founded in 2007, the team offers Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr10 - 49Manchester, England
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Democracy is a video production agency. The firm is headquartered in Manchester, England. Their services include Video Production and Public Relations.
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$10,000+$150 - $199 / hr10 - 49
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Back Office Outsourcing company Purecontent Media Limited was founded in 2006. The team provides Back Office Outsourcing and Graphic Design.
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$5,000+$50 - $99 / hr10 - 49
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Front and Social is a small Chicago, Illinois-based public relations agency. The team specializes in Public Relations and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Oklahoma City, OK
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Headquartered in Oklahoma City, Oklahoma, Skyline Media Group is a small social media marketing company. Their services include Social Media Marketing and Email Marketing.
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$5,000+$100 - $149 / hr10 - 49Broken Arrow, OK
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Skynet Solutions Inc is a branding agency. The Broken Arrow, Oklahoma-based agency was founded in 2003. Their services include Branding and Social Media Marketing.
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$5,000+$100 - $149 / hr10 - 49McKinney, TX
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Internet Marketing Images Inc is a web design company. They are headquartered in McKinney, Texas, and their services include Web Design and Search Engine Optimization.
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$5,000+$100 - $149 / hr10 - 49Des Moines, IA
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Flying hippo is an Advertising company. They offer Advertising and Branding and were established in 2003. The firm is located in Des Moines, Iowa.
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$5,000+$100 - $149 / hr10 - 49Orlando, FL
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TAG Digital Marketing, a small Marketing Strategy company, is in Orlando, Florida. The team focuses on Marketing Strategy and Other Marketing.
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$1,000+$25 - $49 / hr10 - 49San Francisco, CA
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ROI·DNA is a small San Francisco, California-based branding firm. The team specializes in Branding and Social Media Marketing.
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$5,000+$100 - $149 / hr10 - 49
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Established in 2006, Brunello is a small web design agency. Their services include Web Design and Web Development.
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$5,000+$100 - $149 / hr10 - 49Broken Arrow, OK
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EXpect3 is an Advertising company. Their team is in Broken Arrow, Oklahoma and offers Advertising and Branding.
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$5,000+$50 - $99 / hr10 - 49Culver City, CA
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Noxster is a small SEO services firm headquartered in Culver City, California. The team offers Search Engine Optimization and Web Design.
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$5,000+$100 - $149 / hr10 - 49Las Vegas, NV
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On Target Media, Inc. Is a website development company. They were established in 2001, and their services include Web Development and Advertising.
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$5,000+$100 - $149 / hr10 - 49Fenton, MO
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Opportunity Max is a Digital Strategy company. Launched in 2010, the team focuses on Digital Strategy and Marketing Strategy.
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$10,000+$100 - $149 / hr10 - 49Louisville, KY
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Guthrie/Mayes Public Relations is a public relations firm established in 1977. Their services include Public Relations and Digital Strategy.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
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- Market presence
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
85% Pay Per Click15% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
38.9/40.019.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+Undisclosed250 - 999Colorado Springs, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
38.4/40.018.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Pay Per Click65% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
38/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
38/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
37.8/40.020/20 Reviews9.8/10 Clients & Experience7.9/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.5/40.018.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.4/40.017.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
38.1/40.018.4/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999Pearland, TX
Ability to deliver
38.1/40.019.8/20 Reviews9.7/10 Clients & Experience8.6/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.6/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
38.5/40.018.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
36.2/40.016.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.2/40.017.4/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
37.5/40.019/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
45% Pay Per Click55% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.