Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a comprehensive digital advertising agency specializing in Pay-Per-Click Advertising, Google Ads, and Search Engine Marketing. Approximately 86% of their reviews are positive, highlighting their expert handling of PPC and tailored strategies that enhance lead generation and ROI. However, 14% reflect negative experiences, particularly regarding larger budgets and client dissatisfaction with results and termination processes.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a Pay-Per-Click advertising agency with expertise in managing Google Ads and developing digital advertising strategies for diverse businesses. Their reviews indicate strong project management, timely communication, and effective cost-per-click optimization. Approximately 70% of clients praise their communication and responsiveness, but around 20% cite significant issues concerning service delivery and professionalism.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, including Google Ads management and search engine marketing. Across various reviews, ATRA consistently receives positive feedback for delivering significant improvements in web traffic, lead generation, and conversion rates. Approximately 90% of reviewers highlight ATRA's transparency, responsiveness, and strategic expertise, particularly in optimizing cost per click and increasing return on ad spend.
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UndisclosedUndisclosed2 - 9
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IEeyenu, a branding agency, is headquartered in Juba, South Sudan. They specialize in Branding and Social Media Marketing.
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$1,000+< $25 / hr2 - 9
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Launched in 2023, shifatechflow is a Digital Strategy company. In Kondotty, India, the team provides Digital Strategy and Social Media Marketing.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 17 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns, including Google Ads and other paid media services. Their reviews reflect a 100% positive sentiment, with clients consistently praising their project management and strategic approach. Approximately 72% of reviewers highlight their expertise in optimizing ROI and client engagement, while 85% appreciate their alignment with company values and culture.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click advertising, including Google Ads and Bing, with a focus on strategic campaign management and SEO. The company is praised for its professionalism, strategic planning, and effective communication. Approximately 90% of reviews highlight their ability to increase leads and improve online visibility. Clients often commend the agency's tailored approach and expertise in PPC and digital advertising.
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$1,000+$50 - $99 / hr2 - 9
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Scrudal is a branding firm launched in 2021. The firm provides Branding and Social Media Marketing.
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$1,000+$100 - $149 / hr2 - 9Dollard-des-Ormeaux, Canada
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Social media marketing firm Goodboy Creative Co. Was launched in 2013. The agency offers Social Media Marketing and Web Design, and is small.
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$1,000+$50 - $99 / hr2 - 9Dubai, United Arab Emirates
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Fish Eye Advertising is a web design company headquartered in Dubai, United Arab Emirates. Founded in 2019, the team specializes in Web Design and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
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Coders Developer is a mobile application development firm located in Bangkok, Thailand. Their services include Mobile App Development and Social Media Marketing.
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Undisclosed$50 - $99 / hr2 - 9
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Founded in 2012, Optimoweb LLC is a small web design agency. Their team specializes in Web Design and Marketing Strategy.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in PPC, Paid Search, and conversion rate optimization. They consistently receive high praise for their data-driven approach and proactive project management, with about 90% of reviews noting their responsiveness and expertise. Clients appreciate their ability to improve lead quality and reduce CPC, with frequent mentions of their effective communication and collaborative spirit.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 90 projectsNinja Promo is a proficient digital advertising agency specializing in Pay-Per-Click Advertising and SEO services. They are lauded for their strategic management of Google Ads and organic search campaigns, delivering measurable outcomes such as decreased cost per lead and increased website traffic. Across reviews, 100% highlight improved lead quality and communication, with 90% noting their strong value for cost.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising firm specializing in Pay-Per-Click Advertising, Paid Search, and Google Ads, with services tailored to diverse industries. Across multiple reviews, 100% of clients highlight their expertise, proactive project management, and ability to enhance conversion rates and reduce costs (e.g., a 25% decrease in cost per conversion). Clients consistently praise their responsiveness, professionalism, and commitment to achieving business goals.
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$1,000+$100 - $149 / hr2 - 9Smithfield, UT
Services provided
Zaptify Marketing Solutions is a Digital Strategy company. They were established in 2018 and provide Digital Strategy and Social Media Marketing.
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$1,000+$100 - $149 / hr2 - 9Barcelona, Spain
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Beyond Growth Marketing, a Marketing Strategy company, was launched in 2022. The team offers Marketing Strategy and Advertising.
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Featured
What are Featured Providers?
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click Advertising, Paid Search, and Online Ad Campaigns. The majority of feedback is positive, with reviewers highlighting Gatorworks' client-first approach, proactive communication, and timely project delivery. Approximately 100% of reviewers commend their dedication to improving campaign performance and delivering measurable results.
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UndisclosedUndisclosed2 - 9
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Established in 2010, Artbuzz Advertising Agency is a branding firm. The company specializes in Branding and Digital Strategy, and is small.
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$1,000+$25 - $49 / hr2 - 9Saravali, India
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Digital Strategy company Digital Amisha Jagushte - Certified Digital Marketer In Palghar was launched in 2023. Located in Saravali, India, the team offers Digital Strategy and Social Media
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$1,000+$25 - $49 / hr2 - 9Khaira, India
Services provided
Digital Sakshi Mohite is a Digital Strategy company. The team offers Digital Strategy and Social Media Marketing and is located in Khaira, India.
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$1,000+$25 - $49 / hr2 - 9
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Digital Sayali Nanaware - Certified Digital Marketer In Borivali, a Digital Strategy company, was established in 2023. The agency provides Digital Strategy and Social Media Marketing, and is small.
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$1,000+< $25 / hr2 - 9Mumbai, India
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Launched in 2023, Digital Abhishek Sakpal - Certified Digital Marketer In Mumbai is a Digital Strategy company. The company focuses on Digital Strategy and Social Media Marketing, and is small.
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$1,000+$25 - $49 / hr2 - 9Faridabad, India
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Headquartered in Faridabad, India, Tap N Buzz is a branding firm. Their services include Branding and Social Media Marketing.
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Undisclosed< $25 / hr2 - 9Gorakhpur, India
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Established in 2018, Grow on Digital India is a Digital Strategy company. The team offers Digital Strategy and Social Media Marketing.
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$1,000+$100 - $149 / hr2 - 9
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Founded in 2022, Main Ambition is a branding agency. Based in Newmarket, England, the team provides Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Chennai, India
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Advertising company Lakmaa Digital was launched in 2022. The team focuses on Advertising and Branding.
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$1,000+$150 - $199 / hr2 - 9Melbourne, Australia
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GoXwide is a web design company launched in 2023. Their services include Web Design and Web Development.
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Undisclosed$50 - $99 / hr2 - 9London, England
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Maxamaze Limited is a Conversion Optimization company. In London, England, the company was founded in 2022. Their services include Conversion Optimization and Graphic Design.
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$1,000+< $25 / hr2 - 9
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Osprey Technologies and Apparels, an Advertising company, was established in 2016. The agency specializes in Advertising and Branding, and is small.
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$1,000+< $25 / hr2 - 9
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Digital Kirtikka is a small Mumbai, India-based social media marketing company. Their services include Social Media Marketing and Content Marketing.
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$1,000+< $25 / hr2 - 9
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Digital Manasi, a Digital Strategy company, is headquartered in Mumbai, India. Launched in 2023, the team specializes in Digital Strategy and Social Media Marketing.
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$1,000+< $25 / hr2 - 9
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Digital Shubham Thakur, a SEO agency, was established in 2023. Headquartered in Mumbai, India, the team focuses on Search Engine Optimization and Digital Strategy.
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$1,000+< $25 / hr2 - 9
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5P Media is a small Pune, India-based branding firm. Their services include Branding and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9Karachi, Pakistan
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Bee Forward Digital, a social media marketing company, is based in Karachi, Pakistan. The team provides Social Media Marketing and Content Marketing.
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$10,000+$150 - $199 / hr2 - 9
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Pollen.media is a branding company. The Austin, Texas-based agency provides Branding and Public Relations.
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$5,000+$50 - $99 / hr2 - 9London, England
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Established in 2013, We Krazy is a small Digital Strategy company headquartered in London, England. Their team specializes in Digital Strategy and Branding.
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$1,000+Undisclosed2 - 9Houston, TX
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Digital Strategy company Marketingai.de was launched in 2021. Based in Houston, Texas, the team provides Digital Strategy and Social Media Marketing.
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$10,000+$50 - $99 / hr2 - 9
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Pragati infotech is a small web development firm. They specialize in Web Development and Digital Strategy and were launched in 2020.
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Undisclosed$200 - $300 / hr2 - 9Alpharetta, GA
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PatrickRiceCo, a Digital Strategy company, focuses on Digital Strategy and Social Media Marketing. The company is located in Alpharetta, Georgia.
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$1,000+< $25 / hr2 - 9
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Headquartered in Hathod, India and Hathod, India, Big Digital Brand is a Video Marketing company. They offer Video Marketing and Advertising.
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$1,000+< $25 / hr2 - 9Dubai, United Arab Emirates
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ZRA Technologies is a Digital Strategy company based in Dubai, United Arab Emirates. They offer Digital Strategy and Social Media Marketing and were founded in 2022.
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UndisclosedUndisclosed2 - 9Noida, India
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Established in 2022, WebRank Global- Leading Digital Marketing Agency in India is a branding firm. The team provides Branding and Social Media Marketing and is located in Noida, India.
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$1,000+$150 - $199 / hr2 - 9
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Inbound Surge is an Advertising company. The firm is located in Irvine, California. Their services include Advertising and Digital Strategy.
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$1,000+$25 - $49 / hr2 - 9
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Headquartered in Surabaya, Indonesia, Bukalbu is a branding agency. Their services include Branding and Social Media Marketing.
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Undisclosed$25 - $49 / hr2 - 9
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FIH CONSULTANCY, a small SEO company, is based in London, England and Perth, Australia. Their services include Search Engine Optimization and Email Marketing.
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$1,000+Undisclosed2 - 9
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Digitally Organic, a SEO company, is located in London, England. Launched in 2020, the team offers Search Engine Optimization and Conversion Optimization.
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$5,000+$50 - $99 / hr2 - 9
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LockBox Digital is an Amsterdam, Netherlands-based branding firm. They specialize in Branding and Media Planning & Buying and were established in 2020.
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UndisclosedUndisclosed2 - 9
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Kalyan Technology is an Advertising company in Udaipur, India. They specialize in Advertising and Marketing Strategy and were launched in 2016.
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UndisclosedUndisclosed2 - 9Varanasi, India
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Digital Strategy company GeoGo Infotech provides Digital Strategy and Social Media Marketing. They are headquartered in Varanasi, India.
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$1,000+$150 - $199 / hr2 - 9Surrey, Canada
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Four Seasons Media is an Advertising company. They are headquartered in Surrey, Canada and have small team. They provide Advertising and Marketing Strategy.
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UndisclosedUndisclosed2 - 9
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Digital Strategy company Techstrives is located in Jaipur, India and Jaipur, India. Established in 2020, the team focuses on Digital Strategy and Social Media Marketing.
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$5,000+$50 - $99 / hr2 - 9Charlotte, NC
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Established in 2021, Danabak is a SEO services firm. Headquartered in Charlotte, North Carolina, the team specializes in Search Engine Optimization and Web Development.
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UndisclosedUndisclosed2 - 9Lucknow, India
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Ad Sangam is a Digital Strategy company headquartered in Lucknow, India. They provide Digital Strategy and Social Media Marketing.
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$5,000+$50 - $99 / hr2 - 9Malvern, Australia
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Launched in 2023, Bluesight Studio is a website development firm. Their team provides Web Development and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Novate Milanese, Italy
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Cdweb Agency is a SEO agency. Founded in 2000, the company is located in Novate Milanese, Italy. Their team offers Search Engine Optimization and Market Research.
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Undisclosed< $25 / hr2 - 9
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Digital Droid, a social media marketing firm, focus on Social Media Marketing and Content Marketing. They were established in 2021.
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UndisclosedUndisclosed2 - 9
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SC Marketing is a SEO services firm established in 2023. The team specializes in Search Engine Optimization and Social Media Marketing and is in Springfield, Missouri.
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$1,000+$25 - $49 / hr2 - 9
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Marketing Vines is a social media marketing company. Their team is based in Acworth, Georgia and offers Social Media Marketing and Web Design.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
85% Pay Per Click15% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
38.9/40.019.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+Undisclosed250 - 999Colorado Springs, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
38.4/40.018.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Pay Per Click65% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.9/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
37.8/40.020/20 Reviews9.8/10 Clients & Experience7.9/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.8/40.019.8/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.5/40.018.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.4/40.017.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
38.1/40.018.4/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.6/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
38.7/40.019/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
36.4/40.016.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.2/40.017.4/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
37.5/40.019/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
45% Pay Per Click55% Other -
$1,000+$25 - $49 / hr250 - 999Pearland, TX
Ability to deliver
37.3/40.019.8/20 Reviews8.9/10 Clients & Experience8.6/10 Market PresenceService focus
30% Pay Per Click70% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.