Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a comprehensive digital advertising agency specializing in Pay-Per-Click Advertising, Google Ads, and Search Engine Marketing. Approximately 86% of their reviews are positive, highlighting their expert handling of PPC and tailored strategies that enhance lead generation and ROI. However, 14% reflect negative experiences, particularly regarding larger budgets and client dissatisfaction with results and termination processes.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a Pay-Per-Click advertising agency with expertise in managing Google Ads and developing digital advertising strategies for diverse businesses. Their reviews indicate strong project management, timely communication, and effective cost-per-click optimization. Approximately 70% of clients praise their communication and responsiveness, but around 20% cite significant issues concerning service delivery and professionalism.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, including Google Ads management and search engine marketing. Across various reviews, ATRA consistently receives positive feedback for delivering significant improvements in web traffic, lead generation, and conversion rates. Approximately 90% of reviewers highlight ATRA's transparency, responsiveness, and strategic expertise, particularly in optimizing cost per click and increasing return on ad spend.
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Undisclosed< $25 / hrFreelancer
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Click Click SEO is a Chandigarh, India-based social media marketing firm. Their services include Social Media Marketing and Search Engine Optimization.
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$1,000+< $25 / hr50 - 249
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Established in 2018, Shopin Ecom is a Marketing Strategy company. The team specializes in Marketing Strategy and Ecommerce Marketing.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 17 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns, including Google Ads and other paid media services. Their reviews reflect a 100% positive sentiment, with clients consistently praising their project management and strategic approach. Approximately 72% of reviewers highlight their expertise in optimizing ROI and client engagement, while 85% appreciate their alignment with company values and culture.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click advertising, including Google Ads and Bing, with a focus on strategic campaign management and SEO. The company is praised for its professionalism, strategic planning, and effective communication. Approximately 90% of reviews highlight their ability to increase leads and improve online visibility. Clients often commend the agency's tailored approach and expertise in PPC and digital advertising.
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$1,000+$100 - $149 / hrFreelancerNorth Vancouver, Canada
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Headquartered in North Vancouver, Canada, Steve Ferreira is a Digital Strategy company. The team specializes in Digital Strategy and Branding.
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Undisclosed< $25 / hrFreelancerAhmedabad, India
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Digital nishant is a social media marketing agency. They specialize in Social Media Marketing and Pay Per Click and were established in 2023.
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UndisclosedUndisclosedFreelancer
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Sphere Marketers is a Digital Strategy company in Stamford, Connecticut. They provide Digital Strategy and Social Media Marketing and were founded in 2024.
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$10,000+$100 - $149 / hr50 - 249
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Rank1pro, a branding agency, is located in Cheshire, Connecticut. The team specializes in Branding and Digital Strategy.
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$10,000+$300+ / hr50 - 249
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Digital Strategy company FoxAdvert focuses on Digital Strategy and Advertising. They are headquartered in.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in PPC, Paid Search, and conversion rate optimization. They consistently receive high praise for their data-driven approach and proactive project management, with about 90% of reviews noting their responsiveness and expertise. Clients appreciate their ability to improve lead quality and reduce CPC, with frequent mentions of their effective communication and collaborative spirit.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 90 projectsNinja Promo is a proficient digital advertising agency specializing in Pay-Per-Click Advertising and SEO services. They are lauded for their strategic management of Google Ads and organic search campaigns, delivering measurable outcomes such as decreased cost per lead and increased website traffic. Across reviews, 100% highlight improved lead quality and communication, with 90% noting their strong value for cost.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising firm specializing in Pay-Per-Click Advertising, Paid Search, and Google Ads, with services tailored to diverse industries. Across multiple reviews, 100% of clients highlight their expertise, proactive project management, and ability to enhance conversion rates and reduce costs (e.g., a 25% decrease in cost per conversion). Clients consistently praise their responsiveness, professionalism, and commitment to achieving business goals.
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$1,000+$25 - $49 / hr50 - 249Milford Mill, MD
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BrandsIntellect is a Digital Strategy company. Founded in 2020, the company is in Milford Mill, Maryland and Karachi, Pakistan. Their services include Digital Strategy and Social Media Marketing.
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$1,000+< $25 / hrFreelancer
Services provided
Itskill.pk is a SEO agency. The company is based in Faisalabad, Pakistan. Their services include Search Engine Optimization and Pay Per Click.
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Featured
What are Featured Providers?
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click Advertising, Paid Search, and Online Ad Campaigns. The majority of feedback is positive, with reviewers highlighting Gatorworks' client-first approach, proactive communication, and timely project delivery. Approximately 100% of reviewers commend their dedication to improving campaign performance and delivering measurable results.
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UndisclosedUndisclosedFreelancer
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Best digital marketer in calicut - muhammad fahad is a social media marketing firm in kozhikode, India. The team focuses on Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed50 - 249
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Morgan Digital Marketing and IT is a web development company. The Dallas, Texas-based agency offers Web Development and Digital Strategy.
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$1,000+$50 - $99 / hr50 - 249London, England
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Wired Wisdom Media is a midsize Ecommerce Marketing company. Founded in 2022, the team focuses on Ecommerce Marketing and Branding.
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$1,000+< $25 / hr50 - 249
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Streamlinerz is an answering service. The Dubai, United Arab Emirates-based firm was established in 2024. Their team offers Call Center Services and Customer Service Outsourcing.
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UndisclosedUndisclosed50 - 249Princeton, NJ
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Solvable Creations, a midsize Marketing Strategy company, is located in Princeton, New Jersey and Chennai, India. The team specializes in Marketing Strategy and Social Media Marketing.
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$1,000+< $25 / hr50 - 249New Delhi, India
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The DM School, a Digital Strategy company, was established in 2019. The team specializes in Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosedFreelancerAhmedabad, India
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Saurav Vaghela is a Direct Marketing company. The agency is headquartered in Ahmedabad, India. Their team focuses on Direct Marketing and Social Media Marketing.
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$1,000+UndisclosedFreelancerMedan, Indonesia
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Growthie Digital is a web design agency. Located in Medan, Indonesia, their small team offers Web Design and Social Media Marketing. The firm was founded in 2024.
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Undisclosed< $25 / hrFreelancer
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Headquartered in Hyderabad, India, Social Priest is a small social media marketing company. Their services include Social Media Marketing and Email Marketing.
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$1,000+< $25 / hrFreelancer
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Founded in 2010, DIRA Marketing Agency, a small social media marketing company, is based in. Their team offers Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosedFreelancerAttingal, India
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Social media marketing agency Akhil Sutheesh Digital Marketer was launched in 2023. The team provides Social Media Marketing and Search Engine Optimization and is based in Attingal, India.
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$1,000+UndisclosedFreelancer
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Creative Perspective is a branding agency launched in 2022. The team provides Branding and Social Media Marketing.
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$1,000+< $25 / hr50 - 249
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Established in 2021, Uptimise IT is a midsize Jaipur, India-based Conversion Optimization company. Their team specializes in Conversion Optimization and Search Engine Optimization.
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$1,000+$50 - $99 / hrFreelancerPuthanathani, India
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Founded in 2023, vasil is a Digital Strategy company. The company focuses on Digital Strategy and Social Media Marketing, and is small.
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$1,000+< $25 / hrFreelancer
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Promatic Tech is a branding company. They are in Lahore, Pakistan, Pakistan and have small team of experts. Their services include Branding and Social Media Marketing.
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$1,000+$150 - $199 / hrFreelancerSursee, Switzerland
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Ubertiger, a small Advertising company, is headquartered in Sursee, Switzerland. The team focuses on Advertising and Marketing Strategy.
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Undisclosed$25 - $49 / hrFreelancer
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Founded in 2024, Matt James PPC is a small Advertising company. Their team focuses on Advertising and Social Media Marketing.
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UndisclosedUndisclosedFreelancerHickory, NC
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Innovation Mind is a SEO services firm and pay per click agency. Founded in 2015, the agency is in Hickory, North Carolina. Their services include Search Engine Optimization and Pay Per Click.
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$1,000+$25 - $49 / hr50 - 249
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Onyx Business Solution is a Digital Strategy company. They are located in Renton, Washington. Their team offers Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosedFreelancerLas Vegas, NV
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Founded in 2017, Andrei’s Web Design and SEO is a social media marketing firm. The firm offers Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosedFreelancerMadayi, India
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Muhammed is a social media marketing firm founded in 2024. The firm focuses on Social Media Marketing and Content Marketing, and is small.
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$1,000+$50 - $99 / hrFreelancerBilton, England
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Digital Optimisations (UK) is a Digital Strategy company. They were founded in 2020 and provide Digital Strategy and Social Media Marketing.
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$1,000+$25 - $49 / hr50 - 249
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The Pure Commerce is an e-commerce development firm established in 2016. Their services include E-Commerce Development and Business Consulting.
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$1,000+< $25 / hr50 - 249
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Founded in 2016, All American Editors is a midsize Campbell, California-based Marketing Strategy company. Their services include Marketing Strategy and Advertising.
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UndisclosedUndisclosedFreelancer
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Digital imtiyaz Khan is a social media marketing agency. Their small team is in Mumbai, India and specializes in Social Media Marketing and Content Marketing. The company was launched in 2024.
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$1,000+$25 - $49 / hrFreelancer
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DevCode Solutions is a SEO company. The team specializes in Search Engine Optimization and Pay Per Click and is in Mardan, Pakistan.
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Undisclosed< $25 / hrFreelancerAhmedabad, India
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Mobile & App Marketing company SCloud Web Development & Digital Marketing provides Mobile & App Marketing and Pay Per Click. They are based in Ahmedabad, India.
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UndisclosedUndisclosedFreelancer
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Digital Ranjana Freelancer, a social media marketing firm, was founded in 2024. The agency provides Social Media Marketing and Content Marketing, and is small.
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$1,000+$25 - $49 / hr50 - 249
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Piduct is a Lekki, Nigeria-based branding agency. They focus on Branding and Marketing Strategy.
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UndisclosedUndisclosedFreelancer
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All Digital Marketing Services is a social media marketing firm. Founded in 2023, the agency is based in Delhi, India. Their team focuses on Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosedFreelancerAthens, GA
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ServiceBlaze, a branding company, was founded in 2024. The team focuses on Branding and Social Media Marketing and is headquartered in Athens, Georgia.
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$1,000+< $25 / hrFreelancerToronto, Canada
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Bhagyesh Patel is a Toronto, Canada-based Advertising company. They specialize in Advertising and Market Research.
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$1,000+UndisclosedFreelancerKushtia, Bangladesh
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Md EftaKhirul Islam Roni (Data Driven Digital Marketing Expert) is an Advertising company founded in 2021. Located in Kushtia, Bangladesh, the team focuses on Advertising and Digital Strategy.
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$1,000+$25 - $49 / hrFreelancerBologna, Italy
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MAG Web Agency is a social media marketing company established in 1998. The small team offers Social Media Marketing and Search Engine Optimization.
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Undisclosed$50 - $99 / hrFreelancerRio, WI
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Profit Path SEO is a social media marketing agency founded in 2024. Their team specializes in Social Media Marketing and Search Engine Optimization.
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$5,000+$25 - $49 / hr50 - 249
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Web development company Navika Digital was established in 2020. The midsize team provides Web Development and Mobile App Development.
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UndisclosedUndisclosedFreelancer
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Founded in 2024, Vision Popeye is an Advertising company. The agency provides Advertising and Search Engine Optimization, and is small.
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$1,000+$100 - $149 / hr50 - 249Delray Beach, FL
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Bluestripe Marketing is a website development firm located in Delray Beach, Florida. Established in 2020, the team provides Web Development and Social Media Marketing.
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$1,000+< $25 / hrFreelancer
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AimITSolution is a Digital Strategy company. Established in 2024, the company specializes in Digital Strategy and Content Marketing.
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UndisclosedUndisclosedFreelancer
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Thahani is a social media marketing agency. They offer Social Media Marketing and Content Marketing and are based in.
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UndisclosedUndisclosed50 - 249Indianapolis, IN
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Founded in 2018, NapCloud is a PPC agency. Based in Indianapolis, Indiana, the team focuses on Pay Per Click and Web Development.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
85% Pay Per Click15% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
38.9/40.019.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+Undisclosed250 - 999Colorado Springs, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
38.4/40.018.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Pay Per Click65% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.9/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
37.8/40.020/20 Reviews9.8/10 Clients & Experience7.9/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.8/40.019.8/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.5/40.018.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.6/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
38.7/40.019/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
36.4/40.016.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.5/40.017.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.2/40.017.4/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
37.5/40.019/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
45% Pay Per Click55% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
36.1/40.017/20 Reviews9.4/10 Clients & Experience9.7/10 Market PresenceService focus
100% Pay Per Click
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.