Top SEO Companies in the United States
From Silicon Valley’s startup scene to New York’s media market and Austin’s B2B corridor, the United States is home to many of the world’s leading SEO agencies. The right partner can improve technical performance, build authority with high-quality content and links, and drive sustainable growth on Google.
Clutch helps you shortlist trusted providers with verified reviews, detailed service profiles, and market insights. Filter by budget, location, industry, and team size to find an agency aligned to your goals—whether you’re a DTC brand in Los Angeles, a healthcare provider in Boston, or a SaaS company in Seattle.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr50 - 249Serves United StatesServices provided
See all 119 projectsFunnel Boost Media is a distinguished SEO agency that excels in enhancing digital visibility through services like Search Optimization and Website SEO Services. Reviews reveal a 100% positive sentiment, emphasizing their timely project delivery, effective communication, and significant impact on website ranking and organic search optimization. Clients consistently highlight their professionalism and ability to meet project goals efficiently.
$1,000+$50 - $99 / hr50 - 249Serves United StatesServices provided
See all 96 projectsLoopex Digital is a specialized SEO agency that excels in enhancing digital visibility and online presence through comprehensive Search Engine Optimization services, including link building, on-page SEO, and technical audits. The company holds high ratings and is praised for its organized, proactive project management and expert team, with 100% of reviews highlighting improved organic visibility and successful keyword optimization.
$1,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
See all 113 projectsOutpace SEO is an SEO agency specializing in organic search optimization, on-page SEO, and digital visibility enhancement. Across the reviews, 100% of clients praise their project management, responsiveness, and ability to deliver measurable improvements in online visibility and website ranking. Many clients note their proactive communication and strategic insights, highlighting their effectiveness in enhancing search engine marketing and local search presence.
$1,000+$50 - $99 / hr50 - 249Serves United StatesServices provided
See all 119 projectsFunnel Boost Media is a distinguished SEO agency that excels in enhancing digital visibility through services like Search Optimization and Website SEO Services. Reviews reveal a 100% positive sentiment, emphasizing their timely project delivery, effective communication, and significant impact on website ranking and organic search optimization. Clients consistently highlight their professionalism and ability to meet project goals efficiently.
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UndisclosedUndisclosed2 - 9Anaheim, CA
Services provided
Social media marketing company Pub Club Leads was founded in 2009. Located in Anaheim, California, the team provides Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9Anaheim, CA
Services provided
Highrise Elite Marketing, an application development company, specializes in Mobile App Development and Search Engine Optimization. The company is headquartered in Anaheim, California.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 65 projectsBrand Vision is an SEO agency known for its comprehensive website SEO services, including on-page SEO and organic search optimization, to enhance online visibility and website ranking. Across reviews, 100% of clients commend their project management and communication, citing their responsiveness and commitment to client satisfaction. Approximately 70% of reviews highlight their ability to deliver on time and within budget, showcasing consistent excellence in digital visibility enhancement.
$5,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 8 projectsDigital Commerce Partners is an SEO agency specializing in enhancing digital visibility through organic search optimization and content marketing. Customers consistently praise their effective results, with 100% of reviews noting improvements in website rankings and organic traffic. Reviewers also highlight their exceptional communication and project management skills, making complex SEO strategies accessible and maintaining strong client relationships.
$1,000+$50 - $99 / hr50 - 249Serves United StatesServices provided
See all 159 projectsDelante is a specialized SEO agency renowned for enhancing online visibility and search engine rankings through comprehensive SEO services, including organic search optimization and SERP optimization. With a 100% positive feedback rate from clients, Delante is lauded for its effective project management, high-quality content, and responsive communication. Clients consistently highlight Delante's ability to deliver significant improvements in website ranking and traffic, with measurable outcomes such as a 405% increase in organic visibility and a 100% rise in daily clicks.
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UndisclosedUndisclosed2 - 9Anaheim, CA
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Kinetic InterActive is an Email Marketing company. Their small team of employees is located in Anaheim, California. Their team provides Email Marketing and Business Consulting.
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UndisclosedUndisclosed2 - 9St. Louis, MO
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Mason Communications is a branding firm. Their small team is based in St. Louis, Missouri and provides Branding and Pay Per Click. The agency was established in 1992.
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UndisclosedUndisclosed2 - 9Milwaukee, WI
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Content Marketing company Loyal Dog Marketing was established in 2016. Headquartered in Milwaukee, Wisconsin, the team specializes in Content Marketing and Email Marketing.
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UndisclosedUndisclosed2 - 9Rancho Cordova, CA
Services provided
Launched in 2017, Squirrel Digital Marketing, a small Email Marketing company, is in Rancho Cordova, California. Their team focuses on Email Marketing and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Hawi, HI
Services provided
BrandingFM is a graphic design company. Their small team is located in Hawi, Hawaii. Their services include Graphic Design and Logo.
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Featured
What are Featured Providers?
$10,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
See all 26 projectsGatorworks is a digital marketing agency specializing in SEO, website design, and digital strategy. Reviewers praise Gatorworks for its exceptional project management and collaborative approach, leading to significant improvements in digital visibility and online engagement. With 100% positive feedback, clients highlight their effective communication, strategic insight, and ability to deliver on time. Gatorworks’ services enhance website ranking and organic search optimization, benefiting clients' digital presence.
$5,000+$50 - $99 / hr250 - 999Serves United StatesServices provided
See all 71 projectsSequence Commerce - The Best Amazon Advertising Agency is a specialized agency focusing on SEO and enhancing digital visibility through strategic Amazon advertising. Their consistent delivery of impressive results, such as achieving page 1 rankings for new products within weeks, has earned them a 100% positive feedback rate. Clients commend their precise approach and proactive project management, resulting in significant increases in sales and online visibility.
$5,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 20 projectsLAB Digital Creative is an SEO agency renowned for enhancing digital visibility through comprehensive website development and search optimization services. With 100% positive feedback, clients praise their effective communication, project timeliness, and significant improvements in online visibility, such as a 35% increase in organic traffic within six months. Their ability to manage SEO and ensure client satisfaction is consistently highlighted across reviews.
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UndisclosedUndisclosed2 - 9Webster Groves, MO
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Naked branding, a small branding company, is in Webster Groves, Missouri. The team provides Branding and Email Marketing.
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UndisclosedUndisclosed2 - 9Gastonia, NC
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MoonRay Designs is a graphic design company. Launched in 1998, the team offers Graphic Design and Search Engine Optimization. The firm is headquartered in Gastonia, North Carolina.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 39 projectsMarketing Link is an SEO and digital marketing agency specializing in improving online visibility and lead generation through SEO, PPC, and social media strategies. Overall, they receive exemplary feedback, with 100% of reviewers highlighting their proactive approach, timely project management, and ability to deliver measurable results, such as significant reductions in CPL and substantial increases in organic traffic and lead volume.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 9 projectsSites by Sara is a comprehensive digital agency specializing in web design, development, and SEO services. Their clients consistently provide positive feedback, with 100% of reviewers highlighting their professionalism, timely delivery, and the effectiveness of their SEO efforts in boosting online visibility. Many clients appreciate the personalized approach, indicating strong project management and creative problem-solving in enhancing website ranking and digital visibility.
$1,000+$50 - $99 / hr2 - 9Serves United StatesServices provided
See all 4 projectsPromoguy is an advertising agency specializing in optimizing LinkedIn campaigns and Google Ads. The company is praised for its reliability and proactive project management, consistently delivering on time. With a 100% satisfaction rate, clients commend their ability to launch successful campaigns and resolve pipeline issues effectively.
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UndisclosedUndisclosed2 - 9New York, NY
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Studio 325 is a branding company based in New York, New York. They focus on Branding and Corporate Photography and were launched in 1999.
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UndisclosedUndisclosed2 - 9Franklin Township, NJ
Services provided
Branding company Digtelligence was founded in 2017. The team focuses on Branding and Content Marketing and is headquartered in Franklin Township, New Jersey.
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Featured
What are Featured Providers?
$25,000+$150 - $199 / hr50 - 249Serves United StatesServices provided
See all 4 projectsSpinutech, a digital marketing and SEO agency, excels in enhancing online visibility through comprehensive Search Engine Optimization and digital marketing services. With a focus on organic search optimization and SERP improvement, 100% of reviews highlight their expertise in increasing website rankings and marketing qualified leads. Clients commend their strategic integration and professionalism, although some desire more graphic design capabilities.
$5,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
See all 40 projectsSure Oak is a Search Engine Optimization agency known for enhancing online visibility and website ranking through effective SEO services, including backlink acquisition and keyword research. Reviews reveal a high level of satisfaction, with 90% of clients reporting positive outcomes such as improved domain authority and increased traffic. However, one review highlights issues with outsourced content and design work.
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UndisclosedUndisclosed2 - 9New City, NY
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Greystack Digital Marketing is an Advertising company. Based in New City, New York, their small team focuses on Advertising and Search Engine Optimization. The agency was established in 2007.
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UndisclosedUndisclosed2 - 9Spring Lake, NJ
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Located in Spring Lake, New Jersey, Peppermonkey Media, LLC is a small pay per click agency. Their services include Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Denville, NJ
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FocusWorks Marketing, a small branding company, is located in Denville, New Jersey. The team focuses on Branding and Email Marketing.
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UndisclosedUndisclosed2 - 9Danville, CA
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AJN solutions, a Corporate Training & Coaching company, is in Danville, California. Their services include Corporate Training & Coaching and Email Marketing.
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UndisclosedUndisclosed2 - 9Ashburnham, MA
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ComfortZones Communications is an Ashburnham, Massachusetts-based Advertising company. The team offers Advertising and Graphic Design.
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UndisclosedUndisclosed2 - 9McHenry, IL
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Email Marketing company Think Big Go Local, Inc. Was launched in 2013. The team provides Email Marketing and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Roswell, GA
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Headquartered in Roswell, Georgia, NexMark Studios is a small branding firm. The team offers Branding and Market Research.
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UndisclosedUndisclosed2 - 9Irvine, CA
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Dharne & Co. Is an Email Marketing company based in Irvine, California. The team offers Email Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Winston-Salem, NC
Services provided
Small software development firm Quadland, is in Winston-Salem, North Carolina. Their services include Custom Software Development and E-Commerce Development.
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UndisclosedUndisclosed2 - 9Allentown, PA
Services provided
SearchworxX, a Content Marketing company, was founded in 2007. Headquartered in Allentown, Pennsylvania, the team provides Content Marketing and Email Marketing.
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UndisclosedUndisclosed2 - 9Lancaster, PA
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Agis internet marketing, an Email Marketing company, was founded in 2001. The team provides Email Marketing and Pay Per Click and is in Lancaster, Pennsylvania.
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UndisclosedUndisclosed2 - 9Dallas, TX
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SYNC MG, a branding company, was established in 2016. The team provides Branding and Event Marketing.
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UndisclosedUndisclosed2 - 9Roswell, GA
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Launched in 2009, Dynamics Corporation is a small Roswell, Georgia-based e-commerce development company. Their services include E-Commerce Development and Graphic Design.
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UndisclosedUndisclosed2 - 9Rochester, MI
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Founded in 2002, DPro Marketing is a Corporate Photography company. The team provides Corporate Photography and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Grand Rapids, MI
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Sharp Marketing Associates is a small Advertising company based in Grand Rapids, Michigan. Their services include Advertising and Media Planning & Buying.
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UndisclosedUndisclosed2 - 9Traverse City, MI
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Invigor8 is an Advertising company. They are based in Traverse City, Michigan. Their team offers Advertising and Other Digital Marketing.
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UndisclosedUndisclosed2 - 9New Lenox, IL
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The Sterling Group Inc is a graphic design agency. Their team is headquartered in New Lenox, Illinois and provides Graphic Design and Logo.
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UndisclosedUndisclosed2 - 9Traverse City, MI
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PointA is a pay per click agency. Their team is headquartered in Traverse City, Michigan and focuses on Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Westborough, MA
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Sabre Digital Marketing is a branding agency. In Westborough, Massachusetts, the firm focuses on Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Alamo, CA
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Result Driven Design, a small Content Marketing company, is based in Alamo, California. Their services include Content Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9Longmont, CO
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EMKTG, Inc., a Corporate Photography company, was launched in 2017. The small team provides Corporate Photography and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Danville, CA
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EWebsiteServices is a SEO agency. Their small team is in Danville, California. Their services include Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Danville, CA
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Sina Advisory Group, an e-commerce development firm, was established in 2008. The small team specializes in E-Commerce Development and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9San Ramon, CA
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D-Kode Technology, a web design company, offers Web Design and Web Development. The agency is based in San Ramon, California.
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UndisclosedUndisclosed2 - 9Brentwood, CA
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DesignLoyal is a web design agency. They were launched in 2012 and provide Web Design and Web Development.
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UndisclosedUndisclosed2 - 9Boulder, CO
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Advertising company Klein New Media is headquartered in Boulder, Colorado. Established in 2009, the team specializes in Advertising and Graphic Design.
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UndisclosedUndisclosed2 - 9Durango, CO
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Animas Marketing, an Email Marketing company, was established in 2016. The team offers Email Marketing and Graphic Design.
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UndisclosedUndisclosed2 - 9Newport News, VA
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Virginia Creative Group is a small Newport News, Virginia-based graphic design company. The team provides Graphic Design and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Charlottesville, VA
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The Ivy Group, Ltd. Is an Advertising company launched in 1989. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9Portsmouth, VA
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Founded in 2012, RocketBike Digital Agency is an Email Marketing company. Located in Portsmouth, Virginia, the team provides Email Marketing and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Richmond, VA
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Epiphany is a branding firm. They were established in 2012 and focus on Branding and Event Marketing.
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UndisclosedUndisclosed2 - 9Walnut Creek, CA
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Headquartered in Walnut Creek, California, APC Digital Media is a small IT managed services company. The team offers IT managed services and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Forest, VA
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Zappy Go Lucky, LLC, an Advertising company, is in Forest, Virginia. They specialize in Advertising and Other Digital Marketing.
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UndisclosedUndisclosed2 - 9Chicago, IL
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Branding firm Roaming Sapiens offers Branding and Digital Strategy. They were launched in 2016.
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UndisclosedUndisclosed2 - 9Danville, CA
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GlobalTown Marketing, a Content Marketing company, focus on Content Marketing and Search Engine Optimization. They were launched in 2014.
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UndisclosedUndisclosed2 - 9Danville, CA
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Smallbox Media Group is a branding company. Based in Danville, California, the team focuses on Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9San Ramon, CA
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Located in San Ramon, California, TopMind PR is a small public relations firm. Their services include Public Relations and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Phoenix, AZ
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AgencyEvolved is an Advertising company in Phoenix, Arizona. The team offers Advertising and Email Marketing.
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UndisclosedUndisclosed2 - 9San Leandro, CA
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Ignitor Marketing is an Email Marketing company. The San Leandro, California-based company was founded in 2014. Their team specializes in Email Marketing and Pay Per Click.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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List of the Best SEO Companies in the United States Include:
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$1,000+$150 - $199 / hr10 - 49Oklahoma City, OK
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
100% Search Engine Optimization -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
50% Search Engine Optimization50% Other -
$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Search Engine Optimization30% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
45% Search Engine Optimization55% Other -
$50,000+$300+ / hr50 - 249San Francisco, CA
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
75% Search Engine Optimization25% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
70% Search Engine Optimization30% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
40% Search Engine Optimization60% Other -
$1,000+Undisclosed50 - 249Colorado Springs, CO
Ability to deliver
39.2/40.019.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Search Engine Optimization30% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
39/40.020/20 Reviews9.2/10 Clients & Experience9.7/10 Market PresenceService focus
70% Search Engine Optimization30% Other -
$1,000+$100 - $149 / hr10 - 49Tampa, FL
Ability to deliver
39.1/40.019.4/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Search Engine Optimization30% Other -
$1,000+$100 - $149 / hr50 - 249Boise, ID
Ability to deliver
38.7/40.019/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Search Engine Optimization -
$1,000+$50 - $99 / hr50 - 249Los Angeles, CA
Ability to deliver
38.6/40.020/20 Reviews9/10 Clients & Experience9.6/10 Market PresenceService focus
70% Search Engine Optimization30% Other -
$1,000+$100 - $149 / hr50 - 249Chicago, IL
Ability to deliver
38.3/40.018.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Search Engine Optimization30% Other -
$1,000+$100 - $149 / hr50 - 249Lehi, UT
Ability to deliver
37.9/40.018/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
75% Search Engine Optimization25% Other -
$1,000+$100 - $149 / hr10 - 49South Jordan, UT
Ability to deliver
39/40.019.4/20 Reviews9.9/10 Clients & Experience9.7/10 Market PresenceService focus
65% Search Engine Optimization35% Other -
$1,000+$100 - $149 / hr10 - 49San Diego, CA
Ability to deliver
37.8/40.018.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Search Engine Optimization20% Other -
$1,000+$100 - $149 / hr10 - 49Boca Raton, FL
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Search Engine Optimization40% Other -
$1,000+$100 - $149 / hr50 - 249Chicago, IL
Ability to deliver
37.4/40.017.6/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
80% Search Engine Optimization20% Other -
$1,000+$150 - $199 / hr2 - 9Anaheim, CA
Ability to deliver
37.2/40.017.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
100% Search Engine Optimization -
$1,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Search Engine Optimization70% Other -
$1,000+$25 - $49 / hr250 - 999Pearland, TX
Ability to deliver
38.5/40.020/20 Reviews9.7/10 Clients & Experience8.8/10 Market PresenceService focus
35% Search Engine Optimization65% Other -
$1,000+$100 - $149 / hr50 - 249Arlington, TX
Ability to deliver
36.7/40.018/20 Reviews9.2/10 Clients & Experience9.4/10 Market PresenceService focus
70% Search Engine Optimization30% Other -
$10,000+$100 - $149 / hr10 - 49Nashville, TN
Ability to deliver
36.7/40.017.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Search Engine Optimization -
$1,000+$300+ / hr2 - 9Austin, TX
Ability to deliver
36.5/40.017/20 Reviews9.8/10 Clients & Experience9.7/10 Market PresenceService focus
100% Search Engine Optimization -
$1,000+$100 - $149 / hr10 - 49The Woodlands, TX
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
75% Search Engine Optimization25% Other -
$1,000+$100 - $149 / hr10 - 49Bend, OR
Ability to deliver
36.4/40.018.2/20 Reviews9.3/10 Clients & Experience8.9/10 Market PresenceService focus
100% Search Engine Optimization -
$1,000+$100 - $149 / hr50 - 249Seattle, WA
Ability to deliver
36.3/40.017/20 Reviews9.6/10 Clients & Experience9.7/10 Market PresenceService focus
100% Search Engine Optimization -
$5,000+$150 - $199 / hr10 - 49Portland, OR
Ability to deliver
36.3/40.017.4/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Search Engine Optimization -
$1,000+$25 - $49 / hr50 - 249New York, NY
Ability to deliver
36.2/40.018.6/20 Reviews9.1/10 Clients & Experience8.6/10 Market PresenceService focus
70% Search Engine Optimization30% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
36/40.016.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
90% Search Engine Optimization10% Other
Latest SEO Articles
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What Is Site Schema? 3 Must-Have Markups for Your Website
Site schema is structured data added to your website's HTML to help search engines understand your content. Here are 3 easy types to implement today.
United States SEO Services FAQs
U.S.-based SEO agencies bring deep familiarity with Google’s U.S. SERPs, competitive norms, and buyer behavior across regions like the Northeast, West Coast, Midwest, and Sun Belt. They’re better positioned to localize content by state and metro, optimize Google Business Profiles for multi-location brands, and comply with U.S. regulations and platform policies (ADA web accessibility, HIPAA for health content, FTC endorsement guidelines).
Many teams also support multilingual SEO for English–Spanish audiences in markets like California, Texas, and Florida—building culturally relevant content and keyword maps rather than relying on direct translation.
Typical pricing for U.S.-based SEO firms listed on Clutch ranges:
- Monthly retainers: $2,000 – $10,000+, depending on scope, industry difficulty, and link acquisition needs
- Hourly rates: $100 – $250 for consultants and senior specialists
- Project-based audits or local SEO packages: $5,000 – $30,000
Enterprise programs, national campaigns, and content-led link building can exceed $15,000 per month—especially in high-cost markets like New York and San Francisco. Boutique agencies in secondary cities may offer comparable expertise at lower rates.
U.S.-based SEO companies cover most verticals. Common strengths include:
- Technology and SaaS — product-led content, demo pipeline growth, programmatic SEO
- E-commerce and retail — Shopify/BigCommerce optimization, faceted navigation, CRO
- Healthcare and life sciences — YMYL content quality, HIPAA-adjacent workflows
- Finance and fintech — E-E-A-T alignment, compliance-aware content
- Professional services and legal — local SEO, review strategy, multi-office visibility
- Industrial and manufacturing — technical content, distributor/partner SEO
- Media, education, and nonprofits — structured content, schema, accessibility
Start by strategically outlining the goals and requirements of your project. After that, browse through Clutch to find trusted firms and assess the following:
- Case studies in your industry and sales motion (local, national, or enterprise)
- Comprehensive plan: technical audit, content strategy, digital PR/link building, and analytics
- Reporting samples (GA4, Search Console, Looker Studio) and KPI timelines
- White-hat link acquisition and editorial standards; request examples of earned placements
- Team seniority and who actually executes your work, not just who sells it
- Ask how they measure impact beyond rankings—pipeline, assisted revenue, lead quality
Shortlist 2–3 firms, run a discovery call with each, and request a light-weight roadmap or diagnostic to compare approach and prioritization.
- Guarantees for #1 rankings or fixed timelines for outcomes
- Heavy reliance on private blog networks (PBNs) or paid link schemes
- No technical audit before proposing ongoing work
- Vague reporting without access to GA4/Search Console
- Cookie-cutter deliverables, thin content, or AI-generated pages with no editorial review
- Lack of understanding of E-E-A-T, YMYL, or U.S. compliance contexts (FTC guidelines, accessibility)
- No plan for quality content operations (editing, subject-matter expertise, fact checking)
The best way to avoid headaches in the future is to spot these red flags as early as possible. If you see these traits, take that as a sign and just continue your search.