Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?
The jury's still out for some of the results, but as far as raking higher in a short period, Boostability has done an outstanding job. Within the last 3 months, I showed up as the first result for a certain keyword consistently. On another one, I was also close to the top, which is an impressive result, given that I have an SEO effort at a national level. I initiated some changes on my webpage, for topics which were close to certain keywords, which set us back. We took a hit, but the traffic is coming back. Boostability is making good progress, and I'm happy with them.
Ultimately, the goal is not only to have a high ranking, but to also get business from that. Time will tell if we've succeeded, but I can't complain about the first phase. Boostability has far exceeded my expectations.
How did Boostability perform from a project management standpoint?
I haven't worked with many companies, so I don't know how unique this is, but most of my other partners have been poor in terms of project management and communication. I appreciate the fact that Boostability communicates with me every month, giving me updates and access to a dashboard. At any given time, I can see how things are performing. If I have a question, instead of waiting for a month, I can simply shoot an email to my account person. They have been good at getting back to me within a reasonable period of time.
What did you find most impressive about Boostability?
Boostability has done a good job at keeping on top of my account and keeping me informed about it. Boostability worked with me in order to make changes, as we needed to.
Are there any areas Boostability could improve?
Early on, there were some miscommunications and issues which weren't followed through. I shared that with Boostability, had an immediate callback, and we worked through everything. Some individuals may be better account managers than others in any organization, but with Boostability, whenever we had a problem, it was easy to fix.