Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?
When we started with Boostability a couple of years ago, they did a little bit more for us than what they’re doing right now, but their real strength was in SEO. We had about 12,000 followers at the time that we started with them, and now we have more than 346,000 followers. The engagement on our website and Facebook is high, even by Facebook’s standards.
How did Boostability perform from a project management standpoint?
People come and go. We’ve had some team members who we’ve done well under and some who we haven't. But overall, Boostability manages themselves very well. When things don’t go the way we had hoped, they make the changes necessary to help us, and them, be successful again. I think that’s why they’re such a winning team.
What did you find most impressive about Boostability?
We’ve been in business for more than 20 years, and Boostability is one of the only companies that has listened to what we say about who we are, what we want to achieve and what timeframe we want to do that in. We’re happy with their ability to shift with the times and keep their minds open. We also appreciate that they’re not afraid to say, “I get what you're trying to do, but I think you're going about it wrong. I think we can do this, and we’ll have better success.” We’ve made many choices together, and we’ve been successful that way. They’ve been incredibly good to work with.
Are there any areas Boostability could improve?
Help me make more money. That’s all I can say.
What tips or recommendations could you share that might increase the likelihood of success with Boostability?
Before you pick up the phone, know what you want to accomplish. I am shocked at how many of my colleagues don't know what they want to accomplish. They pick up the phone, and they want an SEO guru to wave a magic wand and make everything right. Boostability can only do so much. Once you hire them, you need to trust their judgment, but check in every three months or so, because things take time in the SEO world.