What was the scope of their involvement?
When our website was initially constructed, it provided information only, and had not been written with SEO in mind. They helped us restructure the site. They indicated some fixes our website needed and gave us a roadmap on how to appeal to Google, relative to our site and its construction. They conduct monthly scans of the website, and report back to us if there are any further fixes required to adhere to Google’s standards.
They would have made the changes themselves, but our in-house marketing team didn’t want others working on the backend of the website. Instead, they give us direction, tells us what we need to do, and we implement those suggestions and ideas using our marketing team. We collaborate on the searchable terms we wanted to focus on, which they then started to market by writing blog articles and placing exterior content which could pull users to our site.
What is the team dynamic?
I was assigned a project manager, who evaluated the results of the web scan performed by their team, and started implementing ideas for us to grow our SEO.
How did you come to work with Boostability?
I received an email from them, looking to see if I was interested in meeting them so that they could show me what they do and how they could help us. I took them up on that opportunity, and we went from there.
How much have you invested with them?
We spend $3,000 per month on their services. I am sure that others could promise to provide the same service for a lot less money, but I would rather keep what I’ve got.
What is the status of this engagement?
We started working with them in May 2014.