Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?
I’m satisfied with Boostability to a certain degree, but I'm disappointed in how they work in a lot of areas. People are liking us on Facebook or whatever, but the conversion rate has been poor. It seems like we’re seeing more leads coming through, but they’re not generally high-quality, so we’re not necessarily growing our business because of them.
Are there any areas Boostability could improve?
I think they could increase how much they interact with their customers, because I get updates once a month, but it should be on their part to make sure the customer is satisfied, and tell them, “This is what we’re doing, this is what took place, these are the changes that we’re seeing, these are the growths, these are the target areas.” They should make it more understandable for the person that is on the outside looking in. They need to be more transparent with what’s taking place and what they’re doing.
What tips or recommendations could you share that might increase the likelihood of success with Boostability?
I have a friend who owns a limousine business, and I recommended Boostability to him. So now three businesses I'm connected with are working with Boostability. At no point did I get a “thank you for referring us” or anything of that nature from Boostability.
Word of mouth says a lot, and when someone recommends a business or a company to another person … If I get a referral from someone in my photography business, I make it a point to call them and thank them and say, “If there’s anything you need, let me know. If you want some extra prints, I'll be more than happy to provide them,” as a gesture, because it goes a long way. I have never received that from Boostability.
Then, on top of that, the friend who owns the limousine business has Boostability promoting and designing his website, and doing his SEO and social media. I want to say it took Boostability three months for them to get that website up. He was very disappointed with it, and that’s a reflection on me, because I told him Boostability is top notch and great. I spoke with him yesterday, and he told me, “You know what? I’m really pissed off at Boostability for how they’re handling everything.” He almost wants to get his money back. He’s just not satisfied. And then all of a sudden, Boostability came up with, “We’re going to have to charge you a $25 monthly service fee for hosting the website,” and that was never talked about. I go back to the transparency. With transparency, it should be, “This is what we’re doing, this is what we’re going to do, this is what we’re shooting for, this is the price.” Not, “Oh, by the way, you're now going to be charged $25, and the only way you're going to get that is through a credit card statement.” It’s after the fact, and it puts a negative taste in your mouth. It makes me think: If this is what’s going on, what else is going on that I don't know about?