RevenueZen by Eastern Standard

BACKGROUND

Please describe your company and position.

I am the Digital Marketing Manager of a software company 

Describe what your company does in a single sentence.

We empower mission-driven organizations to manage their data, workflows, and impact with our comprehensive software solutions.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire RevenueZen to accomplish?

• Increase Keyword Rankings
• Increase Website Traffic
• Increase Organic Lead Flow

SOLUTION

How did you find RevenueZen?

Online Search

Why did you select RevenueZen over others?

High ratings

How many teammates from RevenueZen were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Analytics Audit
• Keyword Research
• Content Audit
• Editorial Calendar
• Page Level Optimizations
• Solution Page Content Development
• Technical SEO Audit
• Core SEO Consulting Services
• Content Development

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• In less than a year, we are seeing around 2.5x the organic search impressions on Google. 
• In less than a year, we have seen our SEMRush domain authority icrease from 33 to 37

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Our reps at RevenueZen are receptive to our unique needs. Content has always been delivered on time and is adjusted to our feedback. We have a niche market, our team and RevenueZen is constantly digging in to learn more about our industry. 

What was your primary form of communication with RevenueZen?

Email or Messaging App

What did you find most impressive or unique about this company?

Our partnership with RevenueZen has significantly improved our team's understanding and implementation of SEO best practices and planning, empowering us to make informed decisions for our website and content strategy.

Are there any areas for improvement or something RevenueZen could have done differently?

We would benefit from RevenueZen taking a more proactive role in guiding our SEO strategy, particularly by providing more feedback and direction on keyword research opportunities. While we understand it's a team effort, their increased involvement would be valuable.

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of a supply chain, logistics, and transport company 

Describe what your company does in a single sentence.

Trucking and Logistics

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire RevenueZen to accomplish?

• SEO Optimization

SOLUTION

How did you find RevenueZen?

• Online Search
• Referral

Why did you select RevenueZen over others?

High ratings

How many teammates from RevenueZen were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Analytics Audit
We will audit your Google Analytics (both UA and GA4), Google Search Console (GSC), and Google Tag Manager (GTM) settings and configurations, as well those for other Google services you may use (such as Google Optimize (GO) and Google Ads (GAds)).

We will also confirm correct set up of third-party analytics integration and event based conversion tracking. You will have the opportunity to review our recommendations before any further work is done.

This audit does not include implementations. Once we have your approval of recommendations, we can determine an additional scope of work for the implementations.

Keyword Research
Our keyword research is the foundation of our SEO campaigns. We look at existing keyword rankings combined with topics that your brand has the "right to own", but doesn't currently rank for. We will also map the intent of the user's search so we can optimize the appropriate type of content on your site.

Content Audit
Our goal here is to take an inventory of your existing content assets, look at key user engagement metrics for each, and determine the perfect plan of action. We decide whether we need to delete, consolidate, or optimize each asset to make sure they are working for you and to help determine which new assets need to be created.

Up to 150 URLs included.

Initial Editorial Calendar
Our editorial calendar will map out content topics each quarter that our strategists and writers will work from. These topics will be mapped to each stage of a typical user's buying journey, which type of content needs to be produced, and where the content will be hosted on the site.

Page Level Optimizations
Page Level Optimizations or "PLO"s . These are Title tag, Meta description, Heading tag (H1, H2, H3, etc), URL, and Internal link optimization recommendations for each piece of content on the website.

Once approved, and if you utilize WordPress or Webflow, our team will also implement the PLOs on your site (unless otherwise discussed).
Up to 150 URLs included.

Document Ref: KCBUT-VPNMU-84J4Q-3JR5U Page 7 of 14

Solutions Page Content Briefs (4x)
Our keyword/content research and editorial calendar deliverables will provide us with the ability to make data-driven recommendations as to which content pieces to create, or existing assets to update.

The way to make those content assets perform well in SEO, is to first start with a clear, structured content brief containing a complete set of technical instructions for how an article's skeleton should look, so that a skilled copywriter with subject matter expertise can deploy their knowledge while also letting Google read, access, and rank it.

These pages will live in your primary navigation, will be focused on different "solutions", "services", "features", "use cases", and/or "industries" that you offer or serve, and will be mapped to target keywords.

A brief may apply to an existing asset that needs to be merged into another one or rewritten, or it may apply to a net-new content asset that does not currently exist on the site in any form.

Solutions Page Content Development (4x)
Each 1 solutions page = up to 1000 words, planned from our discovery and research findings, written by an existing writer with subject matter knowledge, edited by our team, and optimized for SEO.

We will send the finished content to you for your team to place on the website and allow up to two rounds of revisions on each piece of content produced unless otherwise specified.

Content review and revision requests are required to be given within 7 days of receiving the finished draft. Does not include custom graphic creation and landing page template will need to be created beforehand by you.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• 50% increase in lead volume
• 25% increase in high intent keyword rankings
• 75% increase in SERP rankings on key web pages

Describe their project management. Did they deliver items on time? How did they respond to your needs?

All deliverables were on time and they were responsive to every request in a timely fashion. 

What was your primary form of communication with RevenueZen?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

• Result/detail oriented
• They let the work speak for itself
• The results were incredible

Are there any areas for improvement or something RevenueZen could have done differently?

Charts/dashboards and visulizations could be improved. 

BACKGROUND

Please describe your company and position.

I am the Head of Marketing & CX of hiline Services

Describe what your company does in a single sentence.

Provides outsourced accounting and finance solutions to SMBs and growing businesses.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire RevenueZen to accomplish?

• Increase brand awareness and traffic to website
• Engage in SEO services to boost overall inbound leads

SOLUTION

How did you find RevenueZen?

Online Search

Why did you select RevenueZen over others?

• Great culture fit
• Company values aligned
• Specific experience with our industry

How many teammates from RevenueZen were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• SEO campaign management and quarterly strategy refresh: refresh the KeyWord Research and Editorial Calendar in order to plan work for the upcoming quarter. 
• Content Brief Development: Develop content briefs for review and edits prior to sending to blog production. 
• Blog Content Development: Develop blogs in line with content calendar and briefs prepared with the goal of optimizing SEO in keyword areas. 
• Link Building: Earn dofollow backlinks pointing to company website to increase sites authority and rankings.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. We have successfully posted 100+ blog posts to boost engagement and SEO. 
2. We have successfully earned 100+ backlinks that increase Google priority of our site. 
3. We have successfully increased our Google Search ranking and keyword priority for our new site that launched in early 2022. 
4. Increased goal conversions month over month throughout engagement.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The RevenueZen team was great at responding to my needs. With our shared Slack channel, we were able to effectively communicate async and meet monthly to go over results and questions. The project management of the RZ team was spot on, keeping me on track to prioritize unblocking my parts to keep them moving on their deliverables. Great team to work with!

What was your primary form of communication with RevenueZen?

Email or Messaging App

What did you find most impressive or unique about this company?

I was struck by how well the RevenueZen team managed to maintain an excellent balance between their professional and personal lives. It was clear that my colleagues all had active lives beyond the 'office', and they skillfully leveraged this to deepen our relationship, all while consistently meeting all work deadlines and delivered exceptional value.

Are there any areas for improvement or something RevenueZen could have done differently?

They are a great team to work with—exceptional human beings and experts in their fields. no notes for improvement from me!

BACKGROUND

Please describe your company and position.

I am the Co-Owner of Greenvans, LLC

Describe what your company does in a single sentence.

We're a passenger van rental company serving niche market customers with exceptional customer service.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire First Page Strategy to accomplish?

• Audit and repair SEO after new website launch
• Drive greater traffic to website
• Improve and audit content on the website.

SOLUTION

How did you find First Page Strategy?

Referral

Why did you select First Page Strategy over others?

• High ratings
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from First Page Strategy were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work including primarily a technical audit of the site to determine areas of improvement after major traffic loss after launch of updated website. After audit was completed we did an overhaul of keyword strategy and made key improvements to the technical aspects of the site along with key content revisions.

We also transitioned analytics to GA4 and do a monthly data reporting meeting to assess the efficacy of the work performed based on incoming traffic and overall keyword ranking. The current phase of the work includes a full content audit and recommendations for optimization, rewriting and reorganizing content on the blog based on current keyword strategy.

Current deliverables are a list of rewrites and reoptimizations that FPS will perform along with creating a quarterly content calendar with briefs and recommendations for rewriting all of the existing content on the website. The work also includes generating new copy for new location pages based on updated SEO and keyword strategy.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

This is difficult to answer because the work will take a long time to produce results. In the short term we have seen overall traffic improvements and some of our important keywords improve in rankings. Number of keywords ranking on page 1 is the most significant measurable kpi and that number has improved overall so far.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management from FPS has been nothing short of incredible. They do exactly what they say they are going to do, in exactly as much time as they say it will take to complete. They set realistic expectations for their scope of work and meet those expectations thoroughly. They respond rapidly to any requests and changes, and are very available and helpful with all of our requests.

What was your primary form of communication with First Page Strategy?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They are experts in their field without a doubt. They are thorough in their explanations of their work and why their strategies are important and relevant to our goals. They meet and exceed the expectations they set for the quality of work they deliver, and most important we feel like we can trust them, their judgment, and the recommendations they make on projects.

Are there any areas for improvement or something First Page Strategy could have done differently?

I have no areas of improvement or recommendations for changes in FPS work with us. We have been beyond satisfied and impressed with their professionalism and quality of work.

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of a financial services company

Describe what your company does in a single sentence.

A financial management super app for expenses, corporate cards, and more.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire First Page Strategy to accomplish?

• Conduct an SEO audit of our site(s) and implement necessary fixes & changes
• Migrate our blog from wordpress to squarespace
• Create a resource center on our website and ongoing content creation

SOLUTION

How did you find First Page Strategy?

Referral

Why did you select First Page Strategy over others?

• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from First Page Strategy were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired FPS to help with a few SEO goals, including migrating all of our blog content from WordPress to Squarespace, doing a complete SEO audit of our main web pages (and subsequent landing pages), and implementing any fixes or changes from a technical and copy standpoint. 

We've also worked with FPS to create an ongoing content strategy for both re-writing existing blog posts and creating brand-new, search-optimized blog posts. The FPS team also assisted with reporting on our top search keywords, and creating best practices for our internal marketing team to write more SEO-enriched copy.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

FPS has provided monthly lookbacks at the impact of the SEO audit and new content, including tracking our top keywords increasing in search engine rankings. We've seen an uptick in our keywords SEO ranking on Google based on our efforts together.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The FPS team has been stellar with their project management. Our team has a very specific way of working and managing projects and as an external vendor, FPS has felt like they're a part of the internal team. The team is also incredibly responsive and open to feedback. 

Whenever we had a question about something, it was generally answered within minutes (or hours - depending on what timezone the question was asked from). They are very communicative and have consistently delivered SOW items on time. If anything is delayed, they flag any blockers very early and provide solutions to meet our initial deadlines as much as possible. Overall, the FPS team has been very attententive to any of our needs/requests and we're very happy with our partnership so far.

What was your primary form of communication with First Page Strategy?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We've most enjoyed the FPS team's communication style and ability to jump into our working and project management style seamlessly. Their culture fits very well with ours and truly feels like an extension of our team.

Are there any areas for improvement or something First Page Strategy could have done differently?

As of now, there's nothing that FPS could have done differently, as we've actively given them any feedback on process changes or things we'd like done in a different way, and they've acted on that feedback almost instantly.

BACKGROUND

Please describe your company and position.

I am the Head of Content of a software company.

Describe what your company does in a single sentence.

We are an architecture-as-code solution that accelerates software delivery with production-like, on-demand environments, smart test and build caching, and easy pipeline iteration.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire First Page Strategy to accomplish?

• Increase market share for our Cloud subscription, generating $100K in new revenue with 7 new paid subscribers.
• Acquire qualified leads at efficient costs to fill the funnel and support down-funnel campaigns that will ultimately drive purchases.
• Increase brand recognition across key audiences to position us as the go-to solution for DevOps automation tools.

SOLUTION

How did you find First Page Strategy?

Recommendation

Why did you select First Page Strategy over others?

Referred to me

How many teammates from First Page Strategy were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired FPS to help us with demand generation. As such, FPS ran our paid campaigns with paid social campaigns on LinkedIn and paid search campaigns on Google. FPS also built a set number of pages via Webflow using designs we created in-house. They also provided one hour of SEO consulting per month.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

First Page Strategy was able to grow our inbound pipeline substantially, primarily through paid ads.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

First Page Strategy had excellent communication and project management, thanks to Stephanie, who did a great job listening to our requests, interpreting them, and then setting expectations around timelines and results. They consistently delivered against their projected timelines and addressed any particular request we made.

What was your primary form of communication with First Page Strategy?

Virtual Meeting

What did you find most impressive or unique about this company?

I was very impressed with the level of organization, communication, professionalism, and expertise of all the members of FPS's team.

Are there any areas for improvement or something First Page Strategy could have done differently?

We perhaps needed to orient our strategy more around bottom-line metrics, such as ARR, with greater emphasis on lead quality -- though that is as much our fault due to strategic priorities and structural blockers inside our organization.

BACKGROUND

Please describe your company and your position there.

I'm a content and brand marketer at a small SaaS company that has since been acquired by a large, publicly-traded company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire RevenueZen, and what were your goals?

We were expanding our reach and working on going up market. We hired RevenueZen to improve our SEO performance through optimizations and content creation.

SOLUTION

How did you select this vendor and what were the deciding factors?

We talked to and considered a handful of other companies. RevenueZen's research and thoughtfulness propelled them to the front of pack.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Our engagement began with a discovery phase, which evolved into the implementation of the keyword research and recommendations. The next phase included the creation of new content to help us reach our SEO goals, as well as ghostwriting for the CEO's social media accounts.

How many people from the vendor's team worked with you, and what were their positions?

They assigned an initial researcher, project manager, and 2-3 content specialists.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We started to see some traction on a few key pages, as well as good early traffic from key pieces of new content.

Describe their project management style, including communication tools and timeliness.

RevenueZen was so responsive to every question and need, especially on Slack. They were organized both in terms of tracking results in dashboards and keeping us on target for new content creation.

What did you find most impressive or unique about this company?

Their professionalism, vision, and clear communication style. We've benefited so much from their partnership. They are the kind of trustworthy experts every company looks for when searching for a new vendor.

Are there any areas for improvement or something they could have done differently?

I wish we could have had more time to see the results of their work!

BACKGROUND

Please describe your company and your position there.

I am the Senior Content Marketing Manager for Bloomfire, a knowledge management software company. My focus is on creating content to increase Bloomfire's visibility in the market, generate demand, and educate current and future customers.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire RevenueZen, and what were your goals?

We hired RevenueZen to help us build out an SEO strategy and drive more qualified organic traffic to our website. Organic traffic is an important channel for us and we were looking for expert guidance to identify new keyword and content opportunities.

SOLUTION

How did you select this vendor and what were the deciding factors?

We originally began working with the team at Doorbell Digital Marketing before they were acquired by RevenueZen. We identified them by evaluating vendors on Upwork. Ken Marshall, now the Chief Growth Officer at RevenueZen, put together a video auditing our website and keyword rankings, and we liked the recommendations he presented in the video.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

RevenueZen works with us on keyword research and delivers monthly blog briefs to help guide our content writers and ensure we are optimizing our blog posts for search engines. They have also worked with us on a campaign to build backlinks with relevant sites and provide ongoing consultation services for technical SEO.

How many people from the vendor's team worked with you, and what were their positions?

We primarily work with an SEO strategy lead but have also been supported by RevenueZen's Chief Growth Officer, Sr. Director of Strategy, CXO, and Analytics Team.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

In the first two quarters of 2022, we have seen an 88% year-over-year increase in organic traffic and a 42% YoY increase in unique pageviews from organic traffic. We have also started seeing upward movement in search ranking positions for several keywords important to our market.

Describe their project management style, including communication tools and timeliness.

The RevenueZen team communicates with us over Slack and is generally pretty responsive when we have questions or requests. We also have a recurring monthly meeting with our SEO strategy lead where we review a monthly SEO report and dashboard that the RevenueZen team has set up for us.

What did you find most impressive or unique about this company?

The RevenueZen team is easy to work with and does a good job of communicating results through our monthly SEO report. I also appreciate their expertise in technical SEO and their ongoing recommendations for improvement.

Are there any areas for improvement or something they could have done differently?

I think there was a learning curve for RevenueZen in understanding our business focus and keywords that are most relevant to us, but I think this is to be expected with any vendor, and they've done a good job of working with us to figure out keyword prioritization.

BACKGROUND

Introduce your business and what you do there.

I’m an executive at a software startup that builds financial planning software.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with RevenueZen?

Our company is in the startup space, and we’re trying to go to market. Since our team consists of engineers, I wanted more marketing and sales partners, so we hired RevenueZen.

SOLUTION

What was the scope of their involvement?

RevenueZen provides us with marketing and branding services. They help craft our messaging and structure it into an outline and to post on LinkedIn. The team also creates a content calendar for us. Additionally, they’ve done SEO, specifically regarding organic marketing content. The team has helped with outbound sales from LinkedIn, though they no longer provide us with that service.

What is the team composition?

Throughout the engagement, I’ve worked with Steven (Sr. Outbound Strategist) and Hali (Sr. Brand Strategist). 

How did you come to work with RevenueZen?

I found them through LinkedIn, and their specialization was very interesting. RevenueZen’s founders have experience in accounting software, which is our focus — that was something we really valued. 

How much have you invested with them?

We spend $1,000 a month with them. In total, we’ve spent $6,000 so far.

What is the status of this engagement?

We started working together in January 2022, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Thanks to RevenueZen, we’ve seen an increase in leads. We’ve also been able to get a design partner out of the engagement. The team has answered many key questions for us. Moreover, they’re very good and hardworking people who are very experienced at what they do. 

How did RevenueZen perform from a project management standpoint?

They’re very good at project management. We have weekly calls and meetings that keep us on track. Our communication tools are Slack and Zoom, and we use a voice recorder called Fathom. 

What did you find most impressive about them?

I’m most impressed with RevenueZen’s expertise. They’ve done this so many times that I trust there’s no learning curve for them, which I appreciate. 

Are there any areas they could improve?

They don’t really need to improve anything. 

Do you have any advice for potential customers?

If you have a marketing need, contact Alex (Founder & CEO), who’ll place you with the right team — they have a good onboarding process.

BACKGROUND

Please describe your company and your position there.

I am a marketing operations manager at InsurGrid. InsurGrid is an insurance technology company that helps insurance agents automate the collection of important insurance information from clients.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire RevenueZen, and what were your goals?

We initially hired RevenueZen to help with sending cold outreach messages to insurance agents via LinkedIn. We then reached out to RevenueZen to help build our SEO presence and drive organic traffic to our website InsurGrid.com.

SOLUTION

How did you select this vendor and what were the deciding factors?

We selected RevenueZen through a connection between the InsurGrid COO and an employee of RevenueZen.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Our engagement began with a discovery phase and we laid out our goals and what we wanted to accomplish. They did a great job with keyword research. A contract was shared with us that explained exactly what was included in what we were purchasing. From here they made on-site changes and created new documents with updated keywords. Their team has also written monthly blogs that are created with target keywords in mind.

How many people from the vendor's team worked with you, and what were their positions?

To date, we have worked with the CXO, a Senior Director of Strategy, 3 different Senior SEO Strategists, and a Content Manager.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since starting with RevenueZen and their efforts on the SEO side, we have seen an increase in our ranking on Google Search as well as an increase in our overall organic traffic. This growth has helped us get closer to our desired growth.

Describe their project management style, including communication tools and timeliness.

In the beginning, some things were not clear. However, since we realigned on what was needed by us they have done a good job at meeting deadlines and creating recurring meetings for us to review progress and discuss ideas to improve upon our organic growth. I really appreciate their willingness to work with us so we fully understand all the levers we can utilize as well as the complications that come with SEO.

What did you find most impressive or unique about this company?

I really appreciate their overall knowledge of the industry as well as Google Analytics. The teams we have worked with so far also have many impressive tools they use to determine what is best and is working and not working for our website/blog content.

Are there any areas for improvement or something they could have done differently?

I would like a continued emphasis on explanation of specific areas of SEO, the analytics they have set up for InsurGrid, and hitting deadline dates of the next steps from monthly meetings. We really appreciate their willingness to create multiple special metrics we have been using to track overall organic growth at InsurGrid. I believe they have created 3 total analytics dashboards for our team.