Top PR Firms in the United States
Public relations earns coverage you can't buy and credibility paid advertising can't replicate — but only when the firm has the right relationships and the right instincts for your moment. The American PR industry spans major media markets from New York and Los Angeles to Chicago and Austin, with firms specializing across B2B tech, consumer brands, healthcare, financial services, nonprofits, and crisis communications.
U.S.-based PR firms typically handle media relations, executive thought leadership, analyst relations, social and content amplification, and increasingly the AI-search and citation environment reshaping how brands get discovered. Clutch verifies client reviews and surfaces pricing data so you can compare firms by industry focus, team size, and measurable results. Explore the global top PR firms directory, browse PR firms in New York City for access to the nation's deepest media relationships, or see how PR strategy connects to content marketing agencies for integrated earned-and-owned programs.
15 Leaders 15 Contenders
6,043 Companies
List of the Best PR Firms in the United States
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Featured
What are Featured Providers?
$10,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
70% Public Relations10% Content Marketing10% Generative AI +1 service10% Search Engine OptimizationSee all 48 projectsIdea Grove is a public relations and communications firm specializing in enhancing brand reputation through strategic media relations, corporate communications, and public media coverage. Across reviews, clients consistently highlight Idea Grove's excellent project management, with 100% praising their timely delivery and dedication to client success. Additionally, around 70% of reviewers commend their unique content development and PR strategies for elevating brand awareness and thought leadership.
9 of 12 reviews are 5 stars8 new reviews for Public Relations services$50,000 – $199,999 avg. project costRead 12 Recent ReviewsReviewed 12 times in the past 6 months
In recent reviews, clients have expressed high satisfaction with Idea Grove, praising their dedication and effective strategies in PR and marketing. Airedale highlighted the team's exceptional collaboration and expertise, while 46 Labs noted significant improvements in SEO and web traffic. Creative Realities commended their responsiveness and personalized attention. Overall, the sentiment is overwhelmingly positive, with clients appreciating Idea Grove's proactive approach and ability to deliver results, particularly in brand awareness and media engagement.Was this helpful?
Industry Experience
Idea Grove has demonstrated strong expertise across various industries, including Manufacturing, Telecommunications, Information Technology, Financial Services, and Business Services. Their strengths encompass brand awareness, SEO optimization, PR strategies, and content development. Client feedback indicates a high level of satisfaction with their collaborative approach and ability to deliver measurable results, particularly in B2B technology and financial sectors. Overall, their adaptability and commitment to client success make them a suitable partner for businesses seeking comprehensive marketing and PR services.
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Supply Chain, Logistics, and Transport Business services Other Industry Consumer Products Education Advertising & marketing Information technology Manufacturing Financial services Software Consulting Telecommunications Other industries HVAC Human Resources IT ServicesWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Clients generally perceive Idea Grove as offering strong value for money, with many noting their competitive pricing and high-quality deliverables. For instance, one client emphasized that Idea Grove provided 'good value for cost' and consistently delivered on time, while another praised their ability to exceed expectations within budget constraints. Overall, the sentiment reflects satisfaction with the cost-effectiveness of their services, as clients appreciate the combination of expertise, responsiveness, and tangible results achieved through their engagement.Was this helpful?
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Dallas, Texas (10) Austin, Texas (2) Richardson, Texas (2) Irving, Texas (2) Princeton, New Jersey (1) Madison, Wisconsin (1) Chickasha, Oklahoma (1) Tulsa, Oklahoma (1) Springfield, Missouri (1) Rockville, Maryland (1) Farmers Branch, Texas (1) Houston, Texas (1) Topeka, Kansas (1) Plano, Texas (1) McDonough, Georgia (1) Buffalo Grove, Illinois (1) Tampa, Florida (1) South Plainfield, New Jersey (1) Hauppauge, New York (1) Charlotte, North Carolina (1) Racine, Wisconsin (1) Anaheim, California (1) Diamond Bar, California (1) Los Angeles, California (1) Palo Alto, California (1) San Francisco, California (1) San Jose, California (1) South San Francisco, California (1) Seattle, Washington (1) Honolulu, Hawaii (1) Louisville, Kentucky (1) Alexandria, Virginia (1) Cranbury, New Jersey (1)Was this helpful?
$5,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
70% Public Relations10% Content Marketing10% Digital Strategy +1 service10% Social Media MarketingSee all 11 projectsUproar by Moburst is a premier Public Relations firm specializing in Media Relations, Communications, and Corporate Communications. Across all reviews, 100% of clients highlight their responsiveness, strategic PR execution, and ability to deliver measurable outcomes, such as increased media coverage and brand awareness. Clients praise their professional service, with no notable areas for improvement mentioned.
Reviews mention Communicative
Clients have consistently praised Uproar PR for their communicative approach, highlighting the ease of communication and responsiveness throughout the project. One client noted that the team 'listened to what we needed and implemented' effectively. While the overall sentiment is positive, a suggestion for improvement was made regarding the provision of status reports at each development stage to enhance transparency.-
Mobile App Development for Sports Nonprofit
5.0 Oct 28, 2022The client described their project management style, noting an easy communication pathway. They highlighted that the team was responsive and listened to what we needed and implemented. A suggestion for improvement was made regarding the provision of status reports at each stage of development.
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1 of 1 reviews is 5 stars1 new review for Public Relations services$50,000 – $199,999 avg. project costRead 1 Recent ReviewReviewed 1 time in the past 6 months
Recent reviews for Uproar by Moburst reflect a high level of client satisfaction, particularly regarding their responsiveness and understanding of niche business needs. One client noted their impressive ability to enhance visibility through strategic media outreach, resulting in published articles and engagements. The company was praised for its alignment with client values and delivering strong results, with no identified areas for improvement. Overall, the sentiment is overwhelmingly positive, highlighting Uproar's commitment to client success.Was this helpful?
8 of 8 Public Relations reviews are 5 stars1 new review for Public Relations in past 6 months$50,000 – $199,999 avg. project costRead 8 ReviewsPublic Relations PROJECT HIGHLIGHT
Digital & PR Strategy for Voice Translator Manufacturer
5.0 — Uproar by Moburst manages the digital and PR strategy of a voice translator manufacturer. The team builds and implements the PR strategy to increase brand awareness and establish relations with Read moreWas this helpful?
Industry Experience
Uproar by Moburst has demonstrated strong expertise across various industries, including Manufacturing, Financial Services, Consumer Products, and Arts & Entertainment. Clients highlight their exceptional responsiveness, effective PR strategies, and impactful media relations, resulting in increased brand awareness and thought leadership. Notably, they have successfully enhanced visibility for companies in niche sectors like compounded pharmaceuticals and disability compliance. Overall, the sentiment is overwhelmingly positive, making Uproar an ideal partner for organizations seeking to elevate their brand presence in these sectors.
Read All ReviewsSelect Industry to see insights
Financial services Healthcare Consumer products & services Arts, entertainment & music Software Nonprofit Manufacturing Business servicesWas this helpful?
$10,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
60% Public Relations20% Content Marketing20% Web DesignSee all 9 projectsChannel V Media is a Public Relations and Corporate Communications agency recognized for its expertise in media relations and brand reputation enhancement. Client feedback consistently highlights their strategic approach and deep understanding of diverse industries, achieving notable results such as a 400% increase in media coverage for one client. Approximately 90% of reviews emphasize their creativity, strategy, and ability to meet objectives, making them a highly recommended partner for PR and communications needs.
Reviews mention Innovative
Clients consistently praise Channel V Media for their innovative approach to public relations, highlighting their ability to generate creative angles that elevate brand visibility. One client noted that the agency produced 'fresh, innovative and forward-thinking' materials that not only enhanced PR efforts but also supported marketing initiatives. The successful launch of a product and rapid press coverage were attributed to Channel V Media's unique strategies, demonstrating their effectiveness in creating significant media momentum.-
PR Services for Software Tools & Solutions Company
5.0 Jun 21, 2023The creativity that they bring to the table enables us to turn our company initiatives into much larger stories and elevate our brand. Their work is always fresh, innovative and forward thinking. We don’t have sexy brands, but Channel V Media rises to the challenge of taking our B2B products and creating buzz around them in a way that I don’t think another PR agency could achieve.
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7 of 7 Public Relations reviews are 5 stars$50,000 – $199,999 avg. project costRead 7 ReviewsPublic Relations PROJECT HIGHLIGHT
PR & Communications for Personalization SaaS Company
5.0 — Channel V Media handles the PR and communications strategies of a personalization SaaS company. Their work involves securing coverage from publications and developing the firm’s core brand Read moreWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Client feedback regarding Channel V Media highlights strong satisfaction with the company's cost-effectiveness and value for money. Several clients noted that the pricing fit their budgets while delivering impressive results, such as a significant increase in media coverage and brand awareness. For instance, one client appreciated that despite a lower initial investment with another agency, Channel V Media's effectiveness justified the higher costs. Overall, sentiment is overwhelmingly positive, with clients praising the agency's strategic approach and impactful storytelling.Was this helpful?
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$5,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
100% Public RelationsSee all 311 projectsOtter Public Relations is a renowned publicity firm specializing in media relations and brand reputation enhancement. Reviewers consistently praise the company for its effective project management, timely delivery, and quality communications. With 100% positive feedback, clients commend Otter PR's ability to enhance media coverage and improve online visibility, with 30% specifically highlighting their strategic approach and professionalism in public communications.
213 of 231 Public Relations reviews are 5 stars2 new reviews for Public Relations in past 6 months$10,000 – $49,000 avg. project costRead 231 ReviewsPublic Relations PROJECT HIGHLIGHT
PR Services for Content Leadership Company
5.0 — Otter Public Relations provided PR services for a content leadership company. The team produced professional articles on the client's services. Read moreWas this helpful?
Industry Experience
Otter Public Relations has garnered positive feedback across various industries, including Media, Business Services, Retail, Information Technology, and Education. Clients commend their quick turnaround, clear communication, and quality content that enhances visibility and SEO. The firm has successfully positioned businesses as thought leaders, leading to increased inquiries and credibility. Their expertise in PR is particularly noted within Advertising & Marketing, where they effectively craft narratives that resonate with target audiences. Overall, they excel in delivering results-driven PR strategies tailored to diverse sectors.
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Information technology Retail Advertising & marketing Healthcare Consulting Design Construction Software Beauty & Cosmetics Non-profit Financial services Real estate IT Services Arts, entertainment & music Social Networking Motion Pictures & Film Other industries eCommerce Hospitality & leisure Publishing Human Resources Automotive Consumer Products Nonprofit Fitness Sports Wellness & Fitness Insurance Energy & natural resources Supply Chain, Logistics, and Transport Medical Consumer products & services Food & Beverage Other Industry Engineering Food & Beverages Manufacturing Legal Politics Education Business services MediaWas this helpful?
More responsive than most other service providers
Get in TouchOtter Public Relations is very responsive
They are a great candidate to start a conversation with. Send them a short message or project inquiry.Was this helpful?
View PackagesPR Representation by the #1 PR Firm in the US
100% guaranteed media coverage in top-tier publications such as Forbes, Inc, CNBC, & Bloomberg. We represent members of US Congress, Fortune 50 companies like Alibaba, and top thought leaders like Mike Mandell (aka Law by Mike). Otter PR has been ranked the #1 PR firm in the US by Clutch, UpCity, and G2.Was this helpful?
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UndisclosedUndisclosed10 - 49Mooresville, NC
Services provided
10% Public Relations20% Logo20% Print Design +4 services20% Web Design10% Advertising10% Search Engine Optimization10% Social Media MarketingLKN Media, a small Logo company, is in Mooresville, North Carolina. The team provides Logo and Print Design.
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UndisclosedUndisclosed10 - 49Pittsburgh, PA
Services provided
10% Public Relations20% Branding10% Content Marketing +6 services10% Email Marketing10% Graphic Design10% Marketing Strategy10% Media Planning & Buying10% Social Media Marketing10% Video ProductionEstablished in 1996, EM-Media is a branding firm. The team provides Branding and Content Marketing.
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Serves United StatesServices provided
100% Public RelationsSee all 28 projectsInterdependence is a public relations firm specializing in media relations, corporate communications, and brand reputation management. The company receives predominantly positive feedback, with approximately 90% of reviews highlighting their adaptability, professionalism, and strategic media outreach. Clients frequently commend their ability to deliver timely media coverage and enhance brand visibility, although some suggest improvements in deepening relationships with higher-tier publications.
6 of 8 reviews are 5 stars8 new reviews for Public Relations services$50,000 – $199,999 avg. project costRead 8 Recent ReviewsReviewed 8 times in the past 6 months
In the past six months, clients have praised Interdependence for their responsiveness, adaptability, and professionalism. Notable achievements include securing 64 media placements for Coursemojo, resulting in over 839 million impressions. Clients highlighted the company's alignment with their values and culture. Feedback indicated a strong commitment to meeting deadlines and producing high-quality work. Areas for improvement include enhancing communication during team transitions, but overall sentiment remains overwhelmingly positive.Was this helpful?
Industry Experience
Interdependence has demonstrated strong expertise across various industries, including Education, Information Technology, Arts & Entertainment, Financial Services, and Non-profit sectors. Feedback indicates their strength in media relations, brand positioning, and adaptability to client needs. In Education, they excelled in securing significant media placements, while in IT, they effectively enhanced brand visibility. The overall sentiment reflects satisfaction with their strategic approach and responsiveness, making them a suitable partner for organizations seeking impactful PR and communications strategies.
Read All ReviewsSelect Industry to see insights
Financial services Banks Nonprofit IT Services Non-profit Other Industry Food & Beverage Consumer Products Real estate Other industries Information technology Healthcare Consulting Manufacturing Arts, entertainment & music Education eCommerceWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Clients of Interdependence consistently highlight the company's strong value for money, with many noting that their pricing aligns well with budget expectations. For instance, one client appreciated that Interdependence's pricing fit their budget while delivering high-quality media placements, resulting in over 1 billion media impressions. Overall, feedback indicates satisfaction with the cost-effectiveness of services, with comments like 'good value for cost' and 'great culture fit' reinforcing the positive sentiment regarding the company's pricing structure.Was this helpful?
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Irvine, California (3) Chicago, Illinois (2) Iselin, New Jersey (1) Denton, Texas (1) Orlando, Florida (1) Palm Beach Gardens, Florida (1) Atlanta, Georgia (1) High Point, North Carolina (1) Mount Pleasant, South Carolina (1) New York City, New York (1) Jersey City, New Jersey (1) Jacksonville, Florida (1) Miami, Florida (1) Wilmington, Delaware (1) Dallas, Texas (1) Muskego, Wisconsin (1) Anaheim, California (1) Fort Lauderdale, Florida (1) Mission Viejo, California (1) San Francisco, California (1) San Jose, California (1) Pleasant Grove, Utah (1) Seattle, Washington (1) Lynn, Massachusetts (1) Philadelphia, Pennsylvania (1)Was this helpful?
$10,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
70% Public Relations10% Content Marketing10% Generative AI +1 service10% Search Engine OptimizationSee all 48 projectsIdea Grove is a public relations and communications firm specializing in enhancing brand reputation through strategic media relations, corporate communications, and public media coverage. Across reviews, clients consistently highlight Idea Grove's excellent project management, with 100% praising their timely delivery and dedication to client success. Additionally, around 70% of reviewers commend their unique content development and PR strategies for elevating brand awareness and thought leadership.
9 of 12 reviews are 5 stars8 new reviews for Public Relations services$50,000 – $199,999 avg. project costRead 12 Recent ReviewsReviewed 12 times in the past 6 months
In recent reviews, clients have expressed high satisfaction with Idea Grove, praising their dedication and effective strategies in PR and marketing. Airedale highlighted the team's exceptional collaboration and expertise, while 46 Labs noted significant improvements in SEO and web traffic. Creative Realities commended their responsiveness and personalized attention. Overall, the sentiment is overwhelmingly positive, with clients appreciating Idea Grove's proactive approach and ability to deliver results, particularly in brand awareness and media engagement.Was this helpful?
Industry Experience
Idea Grove has demonstrated strong expertise across various industries, including Manufacturing, Telecommunications, Information Technology, Financial Services, and Business Services. Their strengths encompass brand awareness, SEO optimization, PR strategies, and content development. Client feedback indicates a high level of satisfaction with their collaborative approach and ability to deliver measurable results, particularly in B2B technology and financial sectors. Overall, their adaptability and commitment to client success make them a suitable partner for businesses seeking comprehensive marketing and PR services.
Read All ReviewsSelect Industry to see insights
Supply Chain, Logistics, and Transport Business services Other Industry Consumer Products Education Advertising & marketing Information technology Manufacturing Financial services Software Consulting Telecommunications Other industries HVAC Human Resources IT ServicesWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Clients generally perceive Idea Grove as offering strong value for money, with many noting their competitive pricing and high-quality deliverables. For instance, one client emphasized that Idea Grove provided 'good value for cost' and consistently delivered on time, while another praised their ability to exceed expectations within budget constraints. Overall, the sentiment reflects satisfaction with the cost-effectiveness of their services, as clients appreciate the combination of expertise, responsiveness, and tangible results achieved through their engagement.Was this helpful?
View projects from:
Dallas, Texas (10) Austin, Texas (2) Richardson, Texas (2) Irving, Texas (2) Princeton, New Jersey (1) Madison, Wisconsin (1) Chickasha, Oklahoma (1) Tulsa, Oklahoma (1) Springfield, Missouri (1) Rockville, Maryland (1) Farmers Branch, Texas (1) Houston, Texas (1) Topeka, Kansas (1) Plano, Texas (1) McDonough, Georgia (1) Buffalo Grove, Illinois (1) Tampa, Florida (1) South Plainfield, New Jersey (1) Hauppauge, New York (1) Charlotte, North Carolina (1) Racine, Wisconsin (1) Anaheim, California (1) Diamond Bar, California (1) Los Angeles, California (1) Palo Alto, California (1) San Francisco, California (1) San Jose, California (1) South San Francisco, California (1) Seattle, Washington (1) Honolulu, Hawaii (1) Louisville, Kentucky (1) Alexandria, Virginia (1) Cranbury, New Jersey (1)Was this helpful?
$10,000+$300+ / hr2 - 9Serves United StatesServices provided
100% Public RelationsSee all 15 projectsDISRUPT PR is a Public Relations firm specializing in media relations, brand reputation, and corporate communications. The company is consistently praised for its strategic communication skills, with 100% of reviews highlighting their timely delivery and responsiveness. Clients commend their ability to enhance brand awareness and secure media placements, with significant increases in brand mentions and media coverage reported across projects.
2 of 2 reviews are 5 stars2 new reviews for Public Relations servicesLess than $10,000 avg. project costRead 2 Recent ReviewsReviewed 2 times in the past 6 months
Recent reviews of DISRUPT PR highlight their effectiveness in increasing brand awareness and generating media placements. Clients commend their strategic approach and timely project delivery. For instance, ZeroPath noted a significant boost in site traffic and demo bookings, while Daxia Digital praised their exceptional communication and tactical responses. Overall, client sentiment is highly positive, with no reported areas for improvement.Was this helpful?
Industry Experience
DISRUPT PR has demonstrated expertise across various industries, including Information Technology, Advertising & Marketing, Automotive, Financial Services, and Healthcare. Clients report increased brand awareness, strong media placements, and effective communication. Overall sentiment is highly positive, with feedback highlighting their strategic insight, responsiveness, and ability to deliver impactful results tailored to industry needs. Potential clients in tech, marketing, and healthcare sectors would find a strong fit with DISRUPT PR.
Read All ReviewsSelect Industry to see insights
Advertising & marketing Software Automotive Healthcare Financial services Fitness Nonprofit Hospitality & leisure Chemicals & Biotechnology Other industriesWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Clients consistently commend DISRUPT PR for providing excellent value for money, often noting that their pricing aligns well with the quality of service delivered. For instance, the head of marketing at ZeroPath highlighted their good value for cost, while the CEO of Renaissance Marketing Group appreciated their pricing fit within budget. Overall, feedback reflects a strong sentiment of satisfaction regarding the cost-effectiveness of their services, with many clients stating they exceeded expectations without any suggested improvements.Was this helpful?
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UndisclosedUndisclosed10 - 49Madison, WI
Services provided
10% Public Relations10% Advertising10% Digital Strategy +7 services10% E-Commerce Development10% Graphic Design10% Marketing Strategy10% Media Planning & Buying10% Mobile App Development10% Packaging Design10% Web DevelopmentStephan & Brady is a Madison, Wisconsin-based Advertising company. Launched in 1952, the team provides Advertising and Digital Strategy.
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UndisclosedUndisclosed10 - 49Santa Barbara, CA
Services provided
10% Public Relations20% Advertising20% Branding +3 services20% Marketing Strategy20% Social Media Marketing10% Event ManagementChristie & Co - California is a Santa Barbara, California-based Advertising company. They provide Advertising and Branding.
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UndisclosedUndisclosed10 - 49Wauwatosa, WI
Services provided
10% Public Relations50% Marketing Strategy30% Branding +1 service10% Event ManagementElite Media Communications is a Marketing Strategy company. They are located in Wauwatosa, Wisconsin, and their services include Marketing Strategy and Branding.
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UndisclosedUndisclosed10 - 49Spokane Valley, WA
Services provided
10% Public Relations20% Graphic Design20% Search Engine Optimization +4 services20% Web Design10% Logo10% Marketing Strategy10% Print DesignQuisenberry is a graphic design agency. The team is located in Spokane Valley, Washington, and their services include Graphic Design and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Sacramento, CA
Services provided
10% Public Relations40% Business Consulting20% Advertising +2 services20% Marketing Strategy10% Event ManagementCalifornia Cannabis Industry Association is a Business Consulting company launched in 2013. The agency provides Business Consulting and Advertising.
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Featured
What are Featured Providers?
$10,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
40% Public Relations20% Social Media Marketing15% Branding +2 services15% Web Design10% Marketing StrategySee all 6 projectsGateway Group is a Public Relations and Investor Relations firm known for its strong expertise in media relations, corporate communications, and brand reputation. The firm consistently receives positive feedback, with over 90% of reviews highlighting their strategic communication capabilities and responsiveness. Clients praise Gateway Group for enhancing investor engagement and brand visibility while demonstrating exceptional project management and a deep understanding of client needs.
1 of 1 reviews is 5 stars1 new review for Public Relations services$50,000 – $199,999 avg. project costRead 1 Recent ReviewReviewed 1 time in the past 6 months
Recent reviews for Gateway Group reflect a highly positive sentiment, particularly highlighting their responsiveness and flexibility in delivering investor relations services. Clients, such as the CFO of Lantronix, commend their ability to engage high-quality investors and provide essential materials like earnings press releases and investor presentations. The firm is noted for its credibility within the investment community, although one client suggested potential improvements in maintaining updated investor materials during personnel transitions.Was this helpful?
5 of 5 Public Relations reviews are 5 stars3 new reviews for Public Relations in past 6 months$50,000 – $199,999 avg. project costRead 5 ReviewsPublic Relations PROJECT HIGHLIGHT
Marketing Services for IT Company
5.0 — Gateway Group provides marketing services for an IT company. The team manages the client's investor and public relations and supports their transformative rebranding. Read moreWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Gateway Group has received consistent praise for their competitive pricing and overall value, with clients highlighting that their costs fit within budgets while delivering exceptional service. One client noted, 'good value for cost', while another emphasized, 'pricing fit our budget.' Overall sentiment reflects satisfaction with the return on investment, as clients reported enhanced brand recognition and investor engagement, indicating that Gateway Group provides significant value relative to their pricing.Was this helpful?
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$5,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
80% Public Relations10% Branding10% Marketing StrategySee all 27 projects10 to 1 Public Relations is a Public Relations agency with expertise in media relations, brand reputation, and corporate communications. They are praised for their thoroughness, timeliness, and effective communication, with 100% of reviewers noting their positive impact on media coverage and brand awareness. Clients consistently commend their project management skills and flexibility, with no substantial areas for improvement noted.
Reviews mention Trustworthy
Clients consistently describe 10 to 1 Public Relations as trustworthy, highlighting their professionalism and accessibility during crises. One client noted their ability to provide clarity and stability, ensuring that communications were honest and reflective of the company’s values. The team's proactive approach and swift responses were particularly praised, contributing to a positive client experience. Overall, the sentiment is overwhelmingly positive, with clients expressing confidence in their capabilities and recommending their services for effective crisis management.-
Crisis Management PR for Indie Game Company
5.0 Sep 4, 202010 to 1 Public Relations is very trustworthy. You should have a game plan in mind for your business and the team will help you to reach that goal and navigate hurdles swiftly and professionally. The team was always accessible, even round the clock, which is a top priority for a company in a crisis.
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Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
10 to 1 Public Relations is often commended for providing excellent value for money. Clients highlighted their transparency in pricing, with feedback indicating satisfaction with the return on investment. For instance, one client noted the effective management of a $250,000 budget that resulted in substantial media coverage. Another client appreciated the good value for cost, stating that 10 to 1 Public Relations helped them gain significant brand exposure for a reasonable investment. Overall, the sentiment reflects that clients feel they received quality services proportional to their expenditures.Was this helpful?
More responsive than most other service providers
Get in Touch10 to 1 Public Relations is very responsive
They are a great candidate to start a conversation with. Send them a short message or project inquiry.Was this helpful?
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UndisclosedUndisclosed10 - 49Somerville, NJ
Services provided
10% Public Relations10% Advertising10% Branding +7 services10% Digital Strategy10% Event Marketing10% Packaging Design10% Social Media Marketing10% UX/UI Design10% Video Production10% Web DesignBased in Somerville, New Jersey, Baldwin & Obenauf, Inc. (BNO) is a small Advertising company. The team provides Advertising and Branding.
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UndisclosedUndisclosed10 - 49Nashville, TN
Services provided
10% Public Relations20% Branding20% Digital Strategy +3 services20% Graphic Design20% Marketing Strategy10% Event MarketingMarbaloo Marketing is a branding agency. Headquartered in Nashville, Tennessee and New York, New York, the company focuses on Branding and Digital Strategy.
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UndisclosedUndisclosed10 - 49Pekin, IL
Services provided
10% Public Relations20% Advertising20% Content Marketing +3 services20% Video Production20% Web Development10% BrandingFounded in 1966, McDaniels Marketing is an Advertising company. The small team specializes in Advertising and Content Marketing.
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UndisclosedUndisclosed10 - 49Syracuse, NY
Services provided
10% Public Relations15% Graphic Design15% Media Planning & Buying +4 services15% Search Engine Optimization15% Social Media Marketing15% Video Production15% Web DevelopmentBentley-Hall, Inc. Is a graphic design agency. Their small team is headquartered in Syracuse, New York. Their team offers Graphic Design and Media Planning & Buying.
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UndisclosedUndisclosed10 - 49West Windsor Township, NJ
Services provided
10% Public Relations20% Advertising20% Branding +3 services20% Other Digital Marketing20% Social Media Marketing10% Event ManagementCMA Results is an Advertising company. Launched in 1987, the agency is based in West Windsor Township, New Jersey. Their team focuses on Advertising and Branding.
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UndisclosedUndisclosed10 - 49Lancaster, PA
Services provided
10% Public Relations20% Advertising20% Branding +3 services20% Marketing Strategy20% Social Media Marketing10% Event ManagementNorth Star Marketing, Inc. (Lancaster, Pennsylvania, a small Advertising company, is based in Lancaster, Pennsylvania. Their services include Advertising and Branding.
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UndisclosedUndisclosed10 - 49Charlotte, NC
Services provided
10% Public Relations20% Direct Marketing20% Event Marketing +4 services20% Media Planning & Buying10% Content Marketing10% Graphic Design10% Social Media MarketingTheory Communication and Design, an Event Marketing company, was established in 2005. The company offers Event Marketing and Media Planning & Buying.
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UndisclosedUndisclosed10 - 49Longmont, CO
Services provided
10% Public Relations30% Advertising25% Social Media Marketing +2 services25% Web Design10% Event ManagementAvocet Communications, an Advertising company, is in Longmont, Colorado and Denver, Colorado. They specialize in Advertising and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Cleveland, OH
Services provided
10% Public Relations20% Content Marketing20% Search Engine Optimization +4 services20% Web Development10% Market Research10% Marketing Strategy10% Social Media MarketingPR 20/20 is a Content Marketing company founded in 2005. Based in Cleveland, Ohio, the team provides Content Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Goshen, NY
Services provided
10% Public Relations20% Advertising20% Search Engine Optimization +3 services20% Social Media Marketing20% Web Development10% Event ManagementFocus Media, Inc. (Goshen, New York) is an Advertising company. In Goshen, New York, the agency was established in 2002. Their team specializes in Advertising and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Lewisville, TX
Services provided
10% Public Relations20% Advertising20% Branding +4 services20% Search Engine Optimization10% Digital Strategy10% Event Management10% Media Planning & BuyingThe Carbon Agency, an Advertising company, was established in 2013. They provides Advertising and Branding.
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UndisclosedUndisclosed10 - 49New York, NY
Services provided
10% Public Relations20% Branding20% Market Research +5 services10% Advertising10% Digital Strategy10% Marketing Strategy10% Media Planning & Buying10% Social Media MarketingSopexa USA, a small branding company, is located in New York, New York. Their services include Branding and Market Research.
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UndisclosedUndisclosed10 - 49Neenah, WI
Services provided
10% Public Relations20% Advertising20% Branding +3 services20% Search Engine Optimization20% Social Media Marketing10% Web DesignSpark Advertising is an Advertising company. The company is headquartered in Neenah, Wisconsin. Their services include Advertising and Branding.
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UndisclosedUndisclosed10 - 49Washington, DC
Services provided
10% Public Relations25% IT Strategy Consulting25% Mobile App Development +3 services15% Advertising15% Graphic Design10% Direct MarketingDARLINGTON GROUP LLC is an IT strategy consulting company. They were founded in 2010, and their services include IT strategy consulting and Mobile App Development.
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UndisclosedUndisclosed10 - 49Hyattsville, MD
Services provided
10% Public Relations20% Engineering20% Financial Advising & Planning +3 services20% HR Consulting20% Logistics & Supply Chain Consulting10% Event MarketingWorkforce Resources, Inc. Is a Logistics & Supply Chain Consulting company headquartered in Hyattsville, Maryland. They offer Logistics & Supply Chain Consulting and Financial Advising & Planning.
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UndisclosedUndisclosed10 - 49Los Angeles, CA
Services provided
10% Public Relations15% Content Marketing15% Search Engine Optimization +5 services15% Social Media Marketing15% Translation10% Branding10% Business Consulting10% Market ResearchLaunched in 2011, Ruiz Strategies is a social media marketing agency. The company focuses on Social Media Marketing and Content Marketing, and is small.
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UndisclosedUndisclosed10 - 49Chicago, IL
Services provided
10% Public Relations20% Business Consulting20% Content Marketing +3 services20% Social Media Marketing20% Web Design10% Event ManagementRudd Resources LLC is a small social media marketing agency. They provide Social Media Marketing and Content Marketing and were founded in 2014.
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UndisclosedUndisclosed10 - 49Cleveland, OH
Services provided
10% Public Relations20% Business Consulting10% Advertising +6 services10% Branding10% Digital Strategy10% Logo10% Media Planning & Buying10% Packaging Design10% Video ProductionLaunched in 2013, shark&minnow is a small Business Consulting company. Their team offers Business Consulting and Advertising.
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UndisclosedUndisclosed10 - 49Raleigh, NC
Services provided
10% Public Relations30% Call Center Services30% Sales Outsourcing +3 services10% Back Office Outsourcing10% Market Research10% Marketing StrategyInfinity Marketing Services is a call center. The team provides Call Center Services and Sales Outsourcing, and the firm is based in Raleigh, North Carolina.
Read more -
UndisclosedUndisclosed10 - 49New York, NY
Services provided
10% Public Relations40% Business Consulting40% HR Consulting +1 service10% Event MarketingBusiness Consulting company Out Leadership offers Business Consulting and HR Consulting. They are based in New York, New York.
Read more -
UndisclosedUndisclosed10 - 49Provo, UT
Services provided
10% Public Relations10% Business Consulting10% Event Marketing +7 services10% Market Research10% Marketing Strategy10% Pay Per Click10% Search Engine Optimization10% Social Media Marketing10% Video Production10% Web DesignBased in Provo, Utah, Stage Marketing is a small public relations firm. Their services include Public Relations and Market Research.
Read more -
UndisclosedUndisclosed10 - 49Ketchum, ID
Services provided
10% Public Relations10% Branding10% Business Consulting +7 services10% E-Commerce Development10% Ecommerce Marketing10% Email Marketing10% Marketing Strategy10% Mobile & App Marketing10% Social Media Marketing10% Web DesignCrankTank is a branding firm established in 2016. The team offers Branding and Public Relations.
Read more -
UndisclosedUndisclosed10 - 49Sioux Falls, SD
Services provided
10% Public Relations10% Advertising10% Branding +7 services10% Digital Strategy10% Market Research10% Marketing Strategy10% Media Planning & Buying10% Mobile App Development10% Web Design10% Web DevelopmentAdvertising company Paulsen Moving Rural America provides Advertising and Branding. They were established in 1951.
Read more -
UndisclosedUndisclosed10 - 49Greenville, SC
Services provided
10% Public Relations10% Advertising10% Branding +7 services10% Digital Strategy10% Event Marketing10% Marketing Strategy10% Media Planning & Buying10% Search Engine Optimization10% Social Media Marketing10% Web DevelopmentEstablished in 2010, Crawford, a small Advertising company, is based in Greenville, South Carolina. Their team offers Advertising and Branding.
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UndisclosedUndisclosed10 - 49Boonton, NJ
Services provided
10% Public Relations10% Advertising10% Branding +7 services10% Direct Marketing10% Email Marketing10% Graphic Design10% Logo10% Social Media Marketing10% Video Marketing10% Web DesignLaunched in 2001, The S3 Agency is an Advertising company. The small team specializes in Advertising and Branding.
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UndisclosedUndisclosed10 - 49New York, NY
Services provided
10% Public Relations10% Blockchain10% Blockchain Marketing +8 services10% Branding10% Digital Strategy10% Logo10% Packaging Design10% Search Engine Optimization10% Web Development5% Content Marketing5% Content Writing ServicesOBCIDO is a small branding agency launched in 2021. Their services include Branding and Public Relations.
Read more -
UndisclosedUndisclosed10 - 49San Francisco, CA
Services provided
10% Public Relations30% Branding30% Content Marketing +1 service30% Video ProductionSNP Communications, a branding agency, was launched in 1992. The company focuses on Branding and Content Marketing, and is small.
Read more -
UndisclosedUndisclosed10 - 49Tulsa, OK
Services provided
10% Public Relations30% Content Writing Services15% Business Consulting +4 services15% Corporate Training & Coaching10% Commercial Financing10% Event Marketing10% Market ResearchWrite On Fundraising is a small Content Writing Services company. Launched in 2018, the team focuses on Content Writing Services and Business Consulting.
Read more -
UndisclosedUndisclosed10 - 49New York, NY
Services provided
10% Public Relations15% Branding15% Email Marketing +5 services15% Video Production15% Web Design10% SMS Marketing10% Search Engine Optimization10% Social Media MarketingSmall branding firm 50Pros™️, is in New York, New York. The team specializes in Branding and Email Marketing.
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UndisclosedUndisclosed10 - 49New York, NY
Services provided
10% Public Relations20% Branding20% Sports Marketing +5 services10% Advertising10% Blockchain10% Blockchain Marketing10% Event Marketing10% Marketing StrategyEstablished in 2022, Horizon Sports & Experiences is a small branding agency. Their team offers Branding and Sports Marketing.
Read more -
UndisclosedUndisclosed10 - 49New York, NY
Services provided
10% Public Relations20% Business Consulting20% Marketing Strategy +4 services20% Sports Marketing10% Event Marketing10% Funding & Investment10% Sales OutsourcingRubicon Talent is a Marketing Strategy company. Established in 2017, their team provides Marketing Strategy and Business Consulting.
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UndisclosedUndisclosed10 - 49Los Angeles, CA
Services provided
10% Public Relations80% Sports Marketing10% Social Media MarketingDamage is a small Sports Marketing company. Established in 2016, the team offers Sports Marketing and Public Relations.
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UndisclosedUndisclosed10 - 49New York, NY
Services provided
10% Public Relations40% Sports Marketing10% Digital Strategy +4 services10% Event Management10% Event Marketing10% Market Research10% Web DesignAllied Sports is a Sports Marketing company. They focus on Sports Marketing and Public Relations and are headquartered in New York, New York.
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UndisclosedUndisclosed10 - 49New York, NY
Services provided
10% Public Relations20% Sports Marketing10% Accounting +7 services10% Business Consulting10% Corporate Training & Coaching10% Financial Advising & Planning10% Media Planning & Buying10% Social Media Marketing5% Marketing Strategy5% Media & Entertainment LawSportstars, Inc., a Sports Marketing company, was launched in 1988. They offers Sports Marketing and Public Relations.
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UndisclosedUndisclosed10 - 49Cornelius, NC
Services provided
10% Public Relations20% Sports Marketing10% Event Management +6 services10% Event Marketing10% Marketing Strategy10% Social Media Marketing10% Staffing10% Web Design10% Web DevelopmentSuggs Sports Marketing, Inc. Is a Cornelius, North Carolina-based Sports Marketing company. They focus on Sports Marketing and Public Relations and were founded in 1994.
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UndisclosedUndisclosed10 - 49Nashville, TN
Services provided
10% Public Relations20% Sports Marketing15% Business Consulting +5 services15% Staffing10% Branding10% Event Management10% Event Marketing10% Media Planning & BuyingSmall Sports Marketing company Alliance Sport Marketing , is located in Nashville, Tennessee. Their services include Sports Marketing and Business Consulting.
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UndisclosedUndisclosed10 - 49Columbia, SC
Services provided
10% Public Relations30% Business Consulting15% Event Management +4 services15% Event Marketing10% HR Consulting10% Transcription10% Web DesignLaunched in 1981, Capitol Consultants is a Business Consulting company. The agency provides Business Consulting and Event Marketing.
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UndisclosedUndisclosed10 - 49Virginia Beach, VA
Services provided
10% Public Relations10% Branding10% Content Marketing +7 services10% Content Writing Services10% Corporate Photography10% Pay Per Click10% Search Engine Optimization10% Social Media Marketing10% Video Marketing10% Web DesignMix+Shine Marketing, a branding firm, was launched in 2014. The team focuses on Branding and Public Relations.
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UndisclosedUndisclosed10 - 49Orange, CA
Services provided
10% Public Relations10% Content Marketing10% Content Writing Services +7 services10% Email Marketing10% IT Managed Services10% Marketing Strategy10% Product Design10% Sales Outsourcing10% Video Production10% Web Design360 Circuits, a public relations agency, is located in Orange, California. Established in 2004, the team provides Public Relations and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Calabasas, CA
Services provided
10% Public Relations10% Branding10% Content Marketing +7 services10% Content Writing Services10% Corporate Photography10% Marketing Strategy10% Social Media Marketing10% Video Production10% Web Design10% Web DevelopmentCowe Communications is a branding company. The Calabasas, California-based company was established in 2015. Their services include Branding and Public Relations.
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UndisclosedUndisclosed10 - 49Prescott Valley, AZ
Services provided
10% Public Relations10% Advertising10% Branding +7 services10% Content Marketing10% Event Marketing10% Graphic Design10% Media Planning & Buying10% Print Design10% Social Media Marketing10% Video ProductionAdvertising company Talking Glass Media specializes in Advertising and Branding. They were founded in 2018.
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UndisclosedUndisclosed10 - 49Topeka, KS
Services provided
10% Public Relations20% Advertising20% Branding +5 services10% Business Consulting10% Content Marketing10% Graphic Design10% Social Media Marketing10% Video ProductionEstablished in 2013, Sprout Creative is a small Advertising company. Their team provides Advertising and Branding.
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UndisclosedUndisclosed10 - 49Annapolis, MD
Services provided
10% Public Relations10% Advertising10% Branding +7 services10% Content Marketing10% E-Commerce Development10% Graphic Design10% Search Engine Optimization10% Video Production10% Web Design10% Web DevelopmentLaunched in 2006, Liquified Agency is an Advertising company. Their team provides Advertising and Branding.
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List of the Best PR Firms in the United States
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$5,000+$100 - $149 / hr10 - 49St. Petersburg, FL
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Public Relations -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.1/40.019.2/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
40% Public Relations60% Other -
$10,000+$150 - $199 / hr10 - 49Lewisville, TX
Ability to deliver
38.7/40.018.8/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Public Relations30% Other -
$1,000+$100 - $149 / hr50 - 249Sarasota, FL
Ability to deliver
38/40.018.2/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
65% Public Relations35% Other -
$5,000+$150 - $199 / hr50 - 249Chicago, IL
Ability to deliver
38/40.020/20 Reviews8.4/10 Clients & Experience9.6/10 Market PresenceService focus
100% Public Relations -
$5,000+$150 - $199 / hr10 - 49Scottsdale, AZ
Ability to deliver
37.3/40.018.2/20 Reviews9.7/10 Clients & Experience9.5/10 Market PresenceService focus
80% Public Relations20% Other -
$1,000+$100 - $149 / hr10 - 49Philadelphia, PA
Ability to deliver
36.9/40.017.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
36.4/40.017.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+Undisclosed10 - 49Fort Lauderdale, FL
Ability to deliver
36.3/40.017.2/20 Reviews9.2/10 Clients & Experience9.9/10 Market PresenceService focus
70% Public Relations30% Other -
$10,000+$100 - $149 / hr250 - 999New York, NY
Ability to deliver
36.2/40.018.2/20 Reviews8.1/10 Clients & Experience10/10 Market PresenceService focus
60% Public Relations40% Other -
$5,000+$150 - $199 / hr10 - 49Los Angeles, CA
Ability to deliver
36.2/40.017.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
60% Public Relations40% Other -
UndisclosedUndisclosed10 - 49Danbury, CT
Ability to deliver
34.9/40.018.2/20 Reviews7/10 Clients & Experience9.7/10 Market PresenceService focus
80% Public Relations20% Other -
$10,000+$150 - $199 / hr50 - 249Ardmore, PA
Ability to deliver
34.8/40.016.6/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+Undisclosed10 - 49Houston, TX
Ability to deliver
35.2/40.016.6/20 Reviews9.8/10 Clients & Experience8.8/10 Market PresenceService focus
55% Public Relations45% Other -
$5,000+$200 - $300 / hr10 - 49Brea, CA
Ability to deliver
34.3/40.016.4/20 Reviews9.1/10 Clients & Experience8.8/10 Market PresenceService focus
65% Public Relations35% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
33.7/40.017/20 Reviews9.1/10 Clients & Experience7.6/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+Undisclosed10 - 49Denver, CO
Ability to deliver
34.4/40.016.2/20 Reviews9.2/10 Clients & Experience9.1/10 Market PresenceService focus
55% Public Relations45% Other -
$1,000+Undisclosed10 - 49Irvine, CA
Ability to deliver
33.6/40.018.8/20 Reviews5.2/10 Clients & Experience9.6/10 Market PresenceService focus
70% Public Relations30% Other -
$1,000+$150 - $199 / hr10 - 49San Francisco, CA
Ability to deliver
33.6/40.016.2/20 Reviews8.9/10 Clients & Experience8.5/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+$300+ / hr2 - 9Austin, TX
Ability to deliver
32.8/40.018.4/20 Reviews5.3/10 Clients & Experience9.2/10 Market PresenceService focus
100% Public Relations -
$5,000+$200 - $300 / hr10 - 49Nashville, TN
Ability to deliver
32.8/40.017.4/20 Reviews6.2/10 Clients & Experience9.2/10 Market PresenceService focus
75% Public Relations25% Other -
$10,000+$150 - $199 / hr10 - 49Boston, MA
Ability to deliver
32.7/40.016.2/20 Reviews8.8/10 Clients & Experience7.7/10 Market PresenceService focus
100% Public Relations -
$10,000+$200 - $300 / hr2 - 9Chicago, IL
Ability to deliver
35.5/40.016/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
50% Public Relations50% Other -
$5,000+$150 - $199 / hr10 - 49Milwaukee, WI
Ability to deliver
33.3/40.016/20 Reviews9.5/10 Clients & Experience7.8/10 Market PresenceService focus
55% Public Relations45% Other -
$5,000+$150 - $199 / hr2 - 9Las Vegas, NV
Ability to deliver
35.1/40.016.8/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
50% Public Relations50% Other -
$10,000+$150 - $199 / hr10 - 49Redondo Beach, CA
Ability to deliver
36.4/40.016.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Public Relations65% Other -
$5,000+$150 - $199 / hr2 - 9Chicago, IL
Ability to deliver
34.3/40.016.2/20 Reviews9.2/10 Clients & Experience8.9/10 Market PresenceService focus
55% Public Relations45% Other -
$25,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
35.4/40.016.2/20 Reviews9.8/10 Clients & Experience9.5/10 Market PresenceService focus
40% Public Relations60% Other -
$5,000+$200 - $300 / hr10 - 49San Diego, CA
Ability to deliver
33.6/40.017.8/20 Reviews6.1/10 Clients & Experience9.7/10 Market PresenceService focus
50% Public Relations50% Other -
$50,000+Undisclosed2 - 9New York, NY
Ability to deliver
32/40.016.2/20 Reviews9.1/10 Clients & Experience6.7/10 Market PresenceService focus
100% Public Relations
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U.S. PR Services FAQs
A U.S.-based PR firm manages the relationship between your organization and its key audiences — journalists, analysts, investors, policymakers, and the public. Most of these dedicated agencies offer services such as:
- Media relations (pitching stories and securing earned coverage)
- Executive thought leadership (placing bylines and speaking opportunities)
- Crisis communications (preparing for and responding to reputational threats)
- Analyst relations
Many American PR firms now extend into digital PR — earning backlinks through news coverage — and AI-search optimization, helping brands appear in AI-generated answers on tools like ChatGPT and Perplexity.
American PR firms offer direct relationships with U.S. reporters, editors, podcast hosts, and broadcast producers — relationships that take years to build and can't be replicated by an overseas agency. Beyond access, U.S.-based firms understand the nuances of domestic news cycles, regulatory sensitivities, and cultural tone. They know which publications your B2B buyers actually read versus which ones just look impressive on a coverage report.
According to Clutch pricing data, most U.S. PR firms charge a monthly retainer. Smaller boutique firms typically start in the $3,000 – $5,000 per month range. Mid-size firms with sector specialization generally run $6,000 – $15,000 per month.
On the other hand, larger or nationally recognized agencies often start at $15,000 – $25,000 per month and up, and project-based engagements are typically scoped at $10,000 – $50,000. While several factors affect costs, the average hourly rates for senior PR professionals range from $150 – $350 per hour.
Define what success looks like — trade press or consumer press, national or regional, earned media or analyst influence. After that, filter by industry specialization and review verified client feedback on Clutch to help streamline your search.
Then, request a media map showing which reporters the firm has active relationships with in your space, and ask how they measure impact beyond impressions — i.e., share of voice, message pull-through, and coverage that drives traffic or pipeline.
Be cautious of firms that guarantee specific placements — earned media is inherently unpredictable, and guarantees usually signal pay-to-play advertorial. Watch out for logo-heavy rosters in unrelated industries; media relationships are vertical-specific. If a firm defaults to AVE (advertising value equivalency) as its primary measurement, that's a sign its reporting culture lags. Also avoid firms with high account team turnover — ask who manages your account day to day and how long they've been with the firm.
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