Top PR Firms in the United States
Public relations earns coverage you can't buy and credibility paid media can't replicate — but only when the firm has the right relationships and the right strategic instincts for your moment. U.S. PR firms bridge media relations, executive thought leadership, crisis response, analyst relations, and increasingly, the AI search and citation environment that's reshaping how brands get discovered.
The strongest firms combine deep reporter and editor relationships with measurement frameworks that go beyond impressions and AVE — share of voice, message penetration, and earned coverage that actually shifts buyer behavior. Clutch helps you compare top U.S. PR firms through verified client reviews, portfolios, and pricing data. Filter by industry, scope, and budget, and explore related directories:
15 Leaders 15 Contenders
6,016 Companies
List of the Best PR Firms in the United States
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
100% Public RelationsSee all 18 projectsPRLab is a distinguished public relations firm renowned for its expertise in media relations, public communications, and brand reputation enhancement. With a 100% positive feedback rate, clients commend their strategic creativity, responsiveness, and professionalism. Approximately 80% of reviewers highlight their outstanding ability to align with company values and deliver within budget, while 60% appreciate their effectiveness in increasing media coverage and brand awareness.
Reviews mention Proactive
Client feedback highlights PRLab's proactive approach as a significant strength. Clients noted their team was responsive and quick to deliver, with one stating they contributed valuable ideas and discussions to meet project goals. Another client emphasized their proactive research and submission of new ideas to enhance exposure. Overall sentiment reflects a high level of satisfaction with PRLab’s ability to anticipate client needs and deliver innovative solutions, establishing them as a reliable partner in PR efforts.-
PR Services for Crypto Exchange Company
5.0 Sep 4, 2024Very involved and trustworthy. They were also very pleasant to work and communicate with. A little more proactive.
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PR Services for SaaS Solution & Media Monitoring Company
5.0 Oct 16, 2023Flexible, on time, creative, proactive. They were flexible, creative, fun, and a friendly team to work with!
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PR Strategy for Remote Access & Support Software Company
4.0 Apr 4, 2023They had a very proactive approach, researching and submitting new ideas and opportunities to increase exposure. Their strategic and proactive approach is truly impressive, and they have a knack for identifying the right opportunities and crafting pitches that resonate with journalists.
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PR Services for Mobile Microlearning App Company
5.0 Aug 31, 2021Tom is a proactive networker with a positive attitude. For us, Tom was a constant stream of ideas, which he always communicated in a very transparent way.
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PR Services & Content Marketing for SaaS Company
5.0 Mar 28, 2025The team were impressively quick to pick up and learn our platform and brand, although we operate in a notoriously complex market. It is clear that they understand tech. Our account managers were proactive and a pleasure to work with. Content writers were knowledgeable and knew how to hit the important points and create thought-provoking hooks.
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15 of 18 Public Relations reviews are 5 stars$10,000 – $49,000 avg. project costRead 18 ReviewsPublic Relations PROJECT HIGHLIGHT
PR & Content Mktg for Creative Design & Dev Studio
5.0 — PRLab provided PR and content marketing services to a creative design and development studio. They produced thought leadership articles and press releases and got speaking engagements at Read moreWas this helpful?
Industry Experience
PRLab has demonstrated expertise across various industries, including Financial Services, Information Technology, Advertising & Marketing, and Environmental Services. Feedback highlights their strengths in establishing brand awareness, thought leadership, and media presence. Clients commend their responsiveness, professionalism, and ability to deliver measurable results, such as increased media coverage and enhanced brand visibility. Overall sentiment is positive, indicating that PRLab is well-suited for companies seeking impactful PR strategies in diverse sectors.
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IT Services Advertising & marketing Software Healthcare Financial services Design Information technology Environmental Services Telecommunications Consulting Human ResourcesWas this helpful?
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$5,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
70% Public Relations10% Content Marketing10% Digital Strategy +1 service10% Social Media MarketingSee all 10 projectsUproar by Moburst is a premier Public Relations firm specializing in Media Relations, Communications, and Corporate Communications. Across all reviews, 100% of clients highlight their responsiveness, strategic PR execution, and ability to deliver measurable outcomes, such as increased media coverage and brand awareness. Clients praise their professional service, with no notable areas for improvement mentioned.
1 of 1 reviews is 5 stars1 new review for Public Relations services$50,000 – $199,999 avg. project costRead 1 Recent ReviewReviewed 1 time in the past 6 months
Recent client feedback for Uproar by Moburst highlights their exceptional responsiveness and alignment with client goals. One client praised their ability to increase visibility through strategic media outreach, noting the team's creativity and commitment to understanding niche business needs. The overall sentiment is highly positive, with clients appreciating the company's values and culture fit, and reporting successful outcomes such as published articles and enhanced public engagement.Was this helpful?
8 of 8 Public Relations reviews are 5 stars1 new review for Public Relations in past 6 months$50,000 – $199,999 avg. project costRead 8 ReviewsPublic Relations PROJECT HIGHLIGHT
Digital & PR Strategy for Voice Translator Manufacturer
5.0 — Uproar by Moburst manages the digital and PR strategy of a voice translator manufacturer. The team builds and implements the PR strategy to increase brand awareness and establish relations with Read moreWas this helpful?
Industry Experience
Uproar by Moburst has demonstrated strong expertise across various industries, including Manufacturing, Financial Services, Consumer Products, and Arts & Entertainment. Clients highlight their exceptional responsiveness, effective PR strategies, and impactful media relations, resulting in increased brand awareness and thought leadership. Notably, they have successfully enhanced visibility for companies in niche sectors like compounded pharmaceuticals and disability compliance. Overall, the sentiment is overwhelmingly positive, making Uproar an ideal partner for organizations seeking to elevate their brand presence in these sectors.
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Financial services Healthcare Consumer products & services Arts, entertainment & music Software Nonprofit Manufacturing Business servicesWas this helpful?
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$10,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
60% Public Relations20% Content Marketing20% Web DesignSee all 9 projectsChannel V Media is a premier public relations firm specializing in Corporate Communications, Media Relations, and Publicity. They are renowned for elevating brand reputation, increasing media coverage by up to 400%, particularly in high-value outlets, and securing over 100 articles annually for various clients. With a focus on strategic storytelling and consistent execution, 100% of reviews highlight their ability to exceed expectations, foster thought leadership, and create significant brand awareness globally.
Reviews mention Well-organized projects
Clients have praised Channel V Media for their well-organized project management, noting their structured approach and timely delivery of services. One client highlighted the effectiveness of a two-hour strategy session that led to a tailored six-month PR strategy, emphasizing the clarity and relevance of opportunities presented. Their meticulous planning and responsiveness have transformed the often chaotic nature of public relations into a manageable process, demonstrating their capability to align efforts with business goals effectively.-
PR & Communications for Personalization SaaS Company
5.0 Nov 2, 2021Channel V Media performs well in terms of sticking to schedule and budget. The fact that they have a dedicated account manager like Victoria helps with that. They have a weekly planning tracker where we cover all the coverage we’ve secured for the year, the case studies we’re working on, and the awards we’re going to submit. I also like that they work with us on deciding what goals matter. Overall, they’re great at mapping out activities on a calendar where we track our pace against our goals for the entire year.
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PR & Content Marketing for Nonprofit Organization
5.0 Sep 11, 2025Channel V Media are incredibly structured and well organized. At the start of the engagement we had a two-hour strategy session, where they came prepared with a custom workshop to create a six-month PR strategy, specifically designed to get media coverage that directly supports our business goals. From there we have a slack channel, a standing weekly call and adhoc calls for strategy meetings or subject matter expert briefings. Their structure and processes help make PR–something that often feels abstract and out of control–concrete and manageable.
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7 of 7 Public Relations reviews are 5 stars1 new review for Public Relations in past 6 months$50,000 – $199,999 avg. project costRead 7 ReviewsPublic Relations PROJECT HIGHLIGHT
PR & Communications for Personalization SaaS Company
5.0 — Channel V Media handles the PR and communications strategies of a personalization SaaS company. Their work involves securing coverage from publications and developing the firm’s core brand Read moreWas this helpful?
Industry Experience
Channel V Media has demonstrated strong expertise in various industries, notably Information Technology, Software, and Financial Services. Clients highlight their effective brand awareness strategies, with significant improvements in media presence and executive visibility. In IT and Software, they excelled in enhancing corporate communications and securing influential press coverage. In Financial Services, they significantly increased media exposure and engagement. Overall, their collaborative approach, strategic insights, and creative storytelling have led to positive outcomes across these sectors, positioning them as a valuable partner for organizations seeking to enhance their market presence.
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Information technology Software IT Services Advertising & marketing Legal Financial servicesWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Client feedback indicates that Channel V Media provides exceptional value for money, with many clients noting impressive results relative to their investment. For instance, the VP of Marketing at Infragistics highlighted that the agency's efforts resulted in significantly higher media visibility than previous agencies, emphasizing their effective storytelling and innovative approach. Additionally, the Head of PR at Sopra Banking Software remarked on the consistent momentum and proactive strategies that have led to increased brand recognition, reinforcing the sentiment that Channel V Media delivers a strong return on investment.Was this helpful?
$5,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
100% Public RelationsSee all 310 projectsOtter Public Relations is a communications firm specializing in media relations, public media relations, and enhancing brand reputation. Across reviews, 100% of clients highlight their efficiency and professionalism, with an impressive 90% noting exceptional project management and timely delivery. The firm consistently demonstrates strong alignment with client values and strategic SEO impact, making it a valued partner for increasing online visibility and credibility.
Reviews mention Collaborative
Clients consistently praised Otter Public Relations for their collaborative approach, emphasizing seamless communication and responsiveness throughout projects. For instance, the CEO of Graymatter Clinic highlighted their efficiency and commitment to integrating client feedback, while the Founder of Sean Vincent Photography noted Otter's understanding of brand objectives and collaborative input. Overall, the sentiment reflects strong satisfaction with Otter's ability to foster a partnership that aligns with clients' visions, contributing to successful outcomes.-
PR Article Creation for Wellness Company
5.0 Aug 1, 2024Otter PR demonstrated exceptional project management throughout our collaboration. They adhered to agreed-upon timelines, delivering all items punctually and ensuring that each stage of the process was executed seamlessly. Their responsiveness to my needs was impressive; they promptly addressed any questions or requests I had and incorporated my feedback efficiently. This coupled with their swift and professional communication, made the entire process not only efficient but also highly collaborative.
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PR Services for Consulting Firm
5.0 Apr 17, 2024They delivered items quickly and I received emails and texts letting me know the status of events. They were very responsive, and the quality of their work was excellent. They were excellent all around. Professional, excellent work, very communicative, on time, collaborative, and they offered a very attractive service with regard to what was provided to publish.
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PR & Outreach for Photography Company
5.0 Dec 6, 2024When working with Otter Public Relations, Sean Vincent Photography demonstrated an innate understanding of their brand and objectives, providing clear direction and collaborative input. Their responsiveness to needs was prompt and thoughtful, ensuring that every aspect of the PR strategy aligned with their vision of luxury and elegance. This partnership showcased their professionalism and commitment to excellence, making the collaboration successful.
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212 of 230 Public Relations reviews are 5 stars14 new reviews for Public Relations in past 6 months$10,000 – $49,000 avg. project costRead 230 ReviewsPublic Relations PROJECT HIGHLIGHT
PR Services for Content Leadership Company
5.0 — Otter Public Relations provided PR services for a content leadership company. The team produced professional articles on the client's services. Read moreWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
The feedback regarding Otter Public Relations indicates a positive sentiment regarding their overall cost and value for money. Clients consistently noted that the pricing was reasonable and fit within their budgets, often describing the services as providing excellent value. For instance, one client highlighted that they spent less than $10,000 for significant results, while another praised the quick turnaround for a published article at a low cost of $27. Overall, the majority of clients felt that the investment was worthwhile, leading to increased visibility, improved SEO rankings, and enhanced credibility.Was this helpful?
View PackagesPR Representation by the #1 PR Firm in the US
100% guaranteed media coverage in top-tier publications such as Forbes, Inc, CNBC, & Bloomberg. We represent members of US Congress, Fortune 50 companies like Alibaba, and top thought leaders like Mike Mandell (aka Law by Mike). Otter PR has been ranked the #1 PR firm in the US by Clutch, UpCity, and G2.Was this helpful?
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UndisclosedUndisclosed2 - 9New York, NY
Services provided
45% Public Relations55% Market ResearchMarket Research company fixitfusion is based in New York, New York. Established in 2026, the team focuses on Market Research and Public Relations.
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UndisclosedUndisclosed10 - 49Plymouth, MA
Services provided
30% Public Relations30% Advertising30% Email Marketing +1 service10% Event ManagementPR Works, an Advertising company, is located in Plymouth, Massachusetts. Their services include Advertising and Email Marketing.
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Serves United StatesServices provided
100% Public RelationsSee all 22 projectsInterdependence is a prominent PR and communications agency with expertise in media relations, public affairs, and corporate communications. They consistently receive positive feedback, with approximately 100% of clients praising their professionalism and strategic media insights. Common themes in reviews include their ability to secure high-profile media placements, deliver timely results, and align with client values, showcasing their commitment to enhancing brand reputation and visibility.
16 of 20 Public Relations reviews are 5 stars8 new reviews for Public Relations in past 6 months$50,000 – $199,999 avg. project costRead 20 ReviewsPublic Relations PROJECT HIGHLIGHT
PR & Marketing Services for AI Proposal Dev Company
5.0 — Interdependence provides PR and marketing services for an AI-powered proposal development company. The team manages the client's PR program, LinkedIn channel, and SEO strategy, and creates press Read moreWas this helpful?
Industry Experience
Interdependence has demonstrated significant expertise across various industries, notably Healthcare, Consulting, Nonprofit, Manufacturing, and Consumer Products. Clients commend their strategic media outreach, responsiveness, and ability to enhance brand visibility and thought leadership. In Healthcare and Nonprofit sectors, they excel in establishing credibility, while in Consulting, they effectively position organizations as industry leaders. Overall, feedback reflects a strong sentiment of satisfaction, indicating that companies in these industries would benefit from Interdependence's services.
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Banks Nonprofit IT Services Non-profit Other Industry Food & Beverage Consumer Products eCommerce Real estate Manufacturing Arts, entertainment & music Healthcare ConsultingWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Clients consistently highlight Interdependence's strong value for cost, noting it as a key factor in their selection process. Feedback indicates that the company delivers impressive results within budget, with one client stating they chose Interdependence for its 'good value for cost.' Overall sentiment is positive, with many reviews praising the agency's responsiveness and the quality of outcomes achieved relative to the investment made.Was this helpful?
More responsive than most other service providers
Get in TouchInterdependence is very responsive
They are a great candidate to start a conversation with. Send them a short message or project inquiry.Was this helpful?
$10,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
70% Public Relations10% Content Marketing10% Generative AI +1 service10% Search Engine OptimizationSee all 48 projectsIdea Grove is a Public Relations agency specializing in media relations, corporate communications, and brand reputation. Across reviews, 100% of clients highlight their effective project management and ability to elevate brand awareness and media coverage. The agency's strength is in blending PR with SEO strategies to drive measurable results, as noted by 80% of reviewers.
17 of 24 Public Relations reviews are 5 stars8 new reviews for Public Relations in past 6 months$50,000 – $199,999 avg. project costRead 24 ReviewsPublic Relations PROJECT HIGHLIGHT
SEO & PR Strategy for Air Quality & Ventilation Products Co
5.0 — Idea Grove provides SEO and PR services for an air quality and ventilation management products company. The team works on backlink development and technical SEO improvements to boost brand awareness Read moreWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Clients have consistently noted that Idea Grove offers excellent value for money, often citing their pricing as fitting well within budgets while delivering high-quality results. One client remarked on their 'good value for cost,' while another emphasized their 'dedication to understanding the business,' which enhances the effectiveness of their services. Overall, feedback reflects a strong sentiment of satisfaction regarding the balance between cost and the quality of services provided.Was this helpful?
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$10,000+$100 - $149 / hr250 - 999Serves United StatesServices provided
60% Public Relations15% Digital Strategy15% Social Media Marketing +1 service10% Event ManagementSee all 40 projects5WPR is a prominent Public Relations firm specializing in communications, media relations, and corporate communications, demonstrating expertise in various industries including health, beauty, and technology. The reviews indicate a strong positive sentiment, with approximately 90% of clients praising their strategic insight and effective media coverage. Reviewers frequently highlight 5WPR's impressive project management and ability to align with brand values, establishing them as a leading choice for brand reputation enhancement.
Reviews mention Innovative
Clients consistently express high satisfaction with 5WPR's innovative approach to PR strategies. One executive noted their ability to bring 'innovative and new ideas to the table every time,' highlighting their reliability and adaptability. The firm is praised for its commitment to delivering top-quality work while cultivating strong relationships and positioning clients as thought leaders. Overall, the sentiment reflects a strong appreciation for 5WPR's creativity and effectiveness in achieving client goals.-
PR for FinTech Company
5.0 Jan 24, 20245W goes above and beyond to make sure you have your deliverables when you need them. They are excellent executors and communicators. You can always count on them to not only get the job done, but bring innovative and new ideas to the table every time. They are extremely reliable and happy to pivot when needed.
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PR Services for Digital Media Company
5.0 Jul 20, 2021What I have found unique is the combination of their consistent strategy and spontaneous creativity. They are very resourceful, committed, and they continuously carve new paths to reach ambitious goals. Their longstanding relationships with publications are a testament to the quality they provide and their priority of quality and long term value vs short term quick wins.
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PR Services for Cleaning Products Company
5.0 May 21, 20215w exceeded their KPIs and drove our earned media business. They also helped us win industry recognition through several innovation awards. Our founders also were interviewed by major media outlets such as Forbes and NYTimes.
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Agency of Record for Wine Company
4.0 Jan 7, 2021The team has a strong ideation philosophy and consistently present unique opportunities for us to speak to relevant and current events in the market place. We are pleased with the results delivered from this ongoing relationship.
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31 of 40 Public Relations reviews are 5 stars2 new reviews for Public Relations in past 6 months$50,000 – $199,999 avg. project costRead 40 ReviewsPublic Relations PROJECT HIGHLIGHT
PR Strategy for Creative Development Company
5.0 — 5WPR provided PR services for a creative development company. The team was tasked with earning media placements for the company and managing a specific client project. Read moreWas this helpful?
Industry Experience
5W Public Relations has demonstrated expertise across diverse industries, including Health & Wellness, Manufacturing, Beauty, Technology, and Financial Services. Clients consistently praise their strategic approach, strong media relationships, and ability to enhance brand visibility. Notable strengths include effective influencer engagement, proactive communication, and tailored PR solutions. Overall sentiment is highly positive, particularly within the health, beauty, and technology sectors, indicating a strong fit for organizations seeking impactful public relations services.
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Advertising & marketing Beauty Beauty & Cosmetics Gaming Financial services Human Resources Information technology Education Arts, entertainment & music Media Software Consumer Products Healthcare Hospitality & leisure Retail Other industries Manufacturing Food & BeveragesWas this helpful?
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$1,000+$100 - $149 / hr2 - 9Windsor, CA
Services provided
30% Public Relations60% Social Media Marketing10% Event MarketingSmall social media marketing company Mysty Stewart Communications, is based in Windsor, California. The team focuses on Social Media Marketing and Public Relations.
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UndisclosedUndisclosed10 - 49Winter Springs, FL
Services provided
25% Public Relations25% Advertising25% Broadcast Video +1 service25% Market ResearchLocated in Winter Springs, Florida, Gravis Marketing is an Advertising company. Their services include Advertising and Broadcast Video.
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UndisclosedUndisclosed2 - 9Fort Worth, TX
Services provided
35% Public Relations35% Branding30% Marketing StrategySmall branding company Wheelhouse Marketing & PR, is headquartered in Fort Worth, Texas. The team offers Branding and Public Relations.
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UndisclosedUndisclosed2 - 9Dallas, TX
Services provided
35% Public Relations35% Social Media Marketing30% Other Digital MarketingEJP Marketing Co. Is a PR agency located in Dallas, Texas. The team offers Public Relations and Social Media Marketing.
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UndisclosedUndisclosed50 - 249San Diego, CA
Services provided
20% Public Relations30% Branding30% Marketing Strategy +1 service20% AdvertisingMidsize branding firm InnoVision Marketing Group, is based in San Diego, California. The team provides Branding and Marketing Strategy.
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Featured
What are Featured Providers?
$10,000+$300+ / hr2 - 9Serves United StatesServices provided
100% Public RelationsSee all 15 projectsDISRUPT PR is a dynamic Public Relations firm specializing in Media Relations, Public Communications, and Brand Reputation enhancement. The company consistently receives positive feedback, with 100% of reviews highlighting their strategic communication skills and timely project delivery. Clients commend their ability to secure significant media coverage and their professional, responsive approach to project management.
Reviews mention Passionate about their work
Clients have consistently highlighted DISRUPT PR's passionate commitment to their work. One client noted the team's 'extremely passionate and detail-oriented' nature, emphasizing their serious approach to even minor tasks. Another client praised Marin and her team for their 'genuine passion for their clients,' attributing significant business growth to their expert guidance. Overall, the sentiment reflects strong satisfaction and admiration for the company's dedication and effectiveness in delivering results.-
PR Services for Personal Branding Company
5.0 Dec 25, 2023Marin and her team are best in class, and truly have the most professional, expert and engaging approach to their client work. Disrupt is excellent. Marin and her team's genuine passion for their clients was impressive.
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PR & Media Outreach for Digital Reputation Management Firm
5.0 Feb 2, 2026A small team but extremely passionate and detail-oriented. They take even the smallest tasks very seriously because it is important to the client.
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3 of 3 reviews are 5 stars3 new reviews for Public Relations servicesLess than $10,000 avg. project costRead 3 Recent ReviewsReviewed 3 times in the past 6 months
Recent reviews for DISRUPT PR reflect a strong overall sentiment, highlighting their effectiveness in enhancing brand awareness and media presence. Clients noted significant improvements in website traffic and media coverage, with one stating, 'They’ve been awesome,' and another praising their 'strategic, responsive, and highly tactful' approach. Project management was consistently described as communicative and timely, with no reported areas for improvement across multiple engagements.Was this helpful?
Industry Experience
DISRUPT PR has garnered positive feedback across a variety of industries including Advertising & Marketing, Automotive, Financial Services, Healthcare, and Hospitality. Clients commend their expertise in media outreach, brand positioning, and thought leadership, noting measurable outcomes such as increased media placements, brand engagement, and sales. Overall sentiment is highly favorable, highlighting their strong communication, strategic approach, and ability to deliver results, making them a strong fit for organizations seeking impactful PR solutions.
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Advertising & marketing Automotive Healthcare Financial services Fitness Software Hospitality & leisure Nonprofit Chemicals & Biotechnology Other industriesWas this helpful?
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$10,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
40% Public Relations20% Social Media Marketing15% Branding +2 services15% Web Design10% Marketing StrategySee all 5 projectsGateway Group is a Public Relations firm specializing in Investor Relations, Media Outreach, and Communications strategies. The company excels in enhancing brand reputation and public media relations, with 100% customer satisfaction highlighted across all reviews. Clients consistently praise Gateway Group's strategic execution, reliable project management, and impactful media coverage and investor communications, contributing to their clients' business growth and visibility.
3 of 3 reviews are 5 stars2 new reviews for Public Relations servicesUnknown avg. project costRead 3 Recent ReviewsReviewed 3 times in the past 6 months
Recent client feedback on Gateway Group reflects a strong overall sentiment of satisfaction and appreciation. Clients praised their ability to manage investor relations and public relations effectively, highlighting successful outcomes such as increased brand visibility and engagement at industry events. Specific instances include a transformative rebranding supported by Gateway and the delivery of strategic insights that exceeded expectations. Clients noted excellent communication and a culture fit, with no areas for improvement identified.Was this helpful?
4 of 4 Public Relations reviews are 5 stars2 new reviews for Public Relations in past 6 monthsUnknown avg. project costRead 4 ReviewsPublic Relations PROJECT HIGHLIGHT
Marketing Services for IT Company
5.0 — Gateway Group provides marketing services for an IT company. The team manages the client's investor and public relations and supports their transformative rebranding. Read moreWas this helpful?
Industry Experience
Gateway Group has demonstrated expertise across various industries, including Information Technology, Telecommunications, Energy & Natural Resources, and Manufacturing. Clients commend their strategic communication, investor relations, and public relations capabilities. The overall sentiment is positive, highlighting strengths in project management, responsiveness, and the ability to enhance brand visibility and investor confidence. Potential clients in these industries may find a strong match for their strategic communication needs.
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Energy & natural resources Manufacturing Information technologyWas this helpful?
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$5,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
80% Public Relations10% Branding10% Marketing StrategySee all 26 projects10 to 1 Public Relations is a comprehensive communications agency specializing in PR, media relations, and corporate communications. The firm consistently receives positive feedback, with over 90% of reviewers praising their timely delivery, effective media coverage, and brand reputation enhancement. Clients commend their thoroughness, strategic crisis management, and ability to secure significant media exposure. Their customer service and commitment to client goals are frequently highlighted as key strengths.
1 of 2 reviews are 5 stars2 new reviews for Public Relations servicesUnknown avg. project costRead 2 Recent ReviewsReviewed 2 times in the past 6 months
Recent reviews for 10 to 1 Public Relations highlight their effectiveness in enhancing brand visibility and recognition. Clients from diverse sectors praised their thoroughness, timely delivery, and open communication. Notably, Stone Martin Builders achieved significant media recognition, while FirstBank reported a substantial increase in media coverage and brand awareness, contributing to their growth from a $14-$16 billion to a $28 billion organization. Overall, client sentiment is highly positive, with requests for continued innovation as a potential improvement area.Was this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
The overall sentiment regarding 10 to 1 Public Relations' cost and value for money is highly favorable. Clients consistently highlight their competitive pricing and the significant return on investment they experienced. For instance, one client from FirstBank noted that their pricing fit their budget while providing good value for the cost. Another client emphasized that 10 to 1 delivered exceptional results within their budget, contributing to substantial brand growth. Overall, clients appreciate the alignment of service quality with financial investment.Was this helpful?
More responsive than most other service providers
Get in Touch10 to 1 Public Relations is very responsive
They are a great candidate to start a conversation with. Send them a short message or project inquiry.Was this helpful?
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Phoenix, Arizona (10) Scottsdale, Arizona (3) Stevens Point, Wisconsin (1) Opelika, Alabama (1) Los Angeles, California (1) Lakewood, Colorado (1) Orem, Utah (1) Mesa, Arizona (1) Minneapolis, Minnesota (1) Chicago, Illinois (1) Spokane, Washington (1) Boston, Massachusetts (1) Youngtown, Arizona (1) Media, Pennsylvania (1)Was this helpful?
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$5,000+$100 - $149 / hr250 - 999Minneapolis, MN
Services provided
10% Public Relations20% Web Design15% Advertising +5 services15% Branding10% Content Marketing10% Digital Strategy10% Search Engine Optimization10% Social Media MarketingLocated in Minneapolis, Minnesota, Colle McVoy is a web design company. Their services include Web Design and Advertising.
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$5,000+$100 - $149 / hr250 - 999Los Angeles, CA
Services provided
10% Public Relations20% Digital Strategy10% AR/VR Development +6 services10% Advertising10% Branding10% Media Planning & Buying10% Search Engine Optimization10% UX/UI Design10% Web DesignTeam One is a Digital Strategy company. Established in 1987, the team offers Digital Strategy and Advertising.
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$5,000+$100 - $149 / hr250 - 999San Diego, CA
Services provided
10% Public Relations15% Search Engine Optimization10% Advertising +8 services10% Branding10% Market Research10% Pay Per Click10% UX/UI Design10% Web Design5% Content Marketing5% Digital Strategy5% Social Media MarketingInternet Marketing Inc. Is a SEO company located in San Diego, California and Las Vegas, Nevada. Their services include Search Engine Optimization and Advertising.
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$10,000+$100 - $149 / hr250 - 999San Francisco, CA
Services provided
10% Public Relations20% Search Engine Optimization20% Web Design +5 services10% Advertising10% Branding10% Content Marketing10% Social Media Marketing10% UX/UI DesignGoodby Silverstein & Partners is a SEO company. The team is in San Francisco, California, and their services include Search Engine Optimization and Web Design.
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UndisclosedUndisclosed250 - 999Washington, DC
Services provided
10% Public Relations20% Advertising20% Graphic Design +5 services10% Branding10% Event Management10% IT Managed Services10% Logo10% Web DevelopmentRevolution Messaging is a midsize Advertising company established in 2009. Their team focuses on Advertising and Graphic Design.
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UndisclosedUndisclosed250 - 999Greenville, SC
Services provided
10% Public Relations20% Advertising20% Direct Marketing +3 services20% Event Marketing20% Marketing Strategy10% Digital StrategyEP+Co, an Advertising company, is located in Greenville, South Carolina and New York, New York. They specialize in Advertising and Event Marketing and were launched in 1986.
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$1,000+$100 - $149 / hrFreelancerDenver, CO
Services provided
25% Public Relations25% Marketing Strategy20% Branding +3 services10% Advertising10% Direct Marketing10% Event MarketingC. Change Consulting is a Denver, Colorado-based Marketing Strategy company. They offer Marketing Strategy and Public Relations.
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UndisclosedUndisclosed250 - 999Arlington, VA
Services provided
10% Public Relations10% Advertising10% Branding +8 services10% Business Consulting10% Email Marketing10% Event Marketing10% Market Research10% Social Media Marketing10% Video Production5% Recruiting5% StaffingFors Marsh Group is an Advertising company. The Arlington, Virginia-based team provides Advertising and Branding.
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UndisclosedUndisclosed250 - 999Berwyn, PA
Services provided
10% Public Relations40% Sports Marketing10% Branding +4 services10% Digital Strategy10% Marketing Strategy10% Media Planning & Buying10% RecruitingMidsize Sports Marketing company Playfly Sports, is located in Berwyn, Pennsylvania. The team focuses on Sports Marketing and Branding.
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UndisclosedUndisclosed250 - 999Idaho Falls, ID
Services provided
10% Public Relations20% Business Consulting10% Corporate Training & Coaching +8 services10% Environmental Consulting10% IT Staff Augmentation10% IT Strategy Consulting10% Supply Chain Management5% Content Writing Services5% Digital Engineering5% Engineering5% Graphic DesignNorth Wind Group is a Business Consulting company. Headquartered in Idaho Falls, Idaho, the firm specializes in Business Consulting and Public Relations.
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$1,000+$50 - $99 / hr50 - 249Portland, OR
Services provided
15% Public Relations15% Advertising15% Branding +5 services15% Social Media Marketing10% Content Marketing10% Logo10% Web Design10% Web DevelopmentBased in Portland, Oregon and Milwaukee, Wisconsin, Nonbox is an Advertising company. Their services include Advertising and Branding.
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$10,000+$150 - $199 / hr50 - 249Arlington, VA
Services provided
15% Public Relations15% Marketing Strategy10% Advertising +7 services10% Branding10% Content Marketing10% Media Planning & Buying10% Print Design10% Social Media Marketing5% Pay Per Click5% Search Engine OptimizationLMO is a public relations company launched in 1995. Their services include Public Relations and Marketing Strategy.
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$10,000+$150 - $199 / hr50 - 249Philadelphia, PA
Services provided
15% Public Relations15% Product Design10% Advertising +6 services10% Branding10% Content Marketing10% Marketing Strategy10% Media Planning & Buying10% Web Design10% Web DevelopmentFounded in 1985, Allen & Gerritsen is a PR company. The firm provides Public Relations and Product Design, and is midsize.
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$10,000+$150 - $199 / hr2 - 9North Wales, PA
Services provided
100% Public RelationsPeter Breslow Consulting, Inc. Is a North Wales, Pennsylvania-based PR agency. Their services include Public Relations.
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$10,000+$100 - $149 / hr2 - 9Washington, DC
Services provided
100% Public RelationsBased in Washington, District of Columbia, MELTZ Communications is a small PR agency. The team provides Public Relations.
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$10,000+$100 - $149 / hr50 - 249Charlotte, NC
Services provided
15% Public Relations20% Advertising15% Branding +5 services10% Content Marketing10% Search Engine Optimization10% Social Media Marketing10% UX/UI Design10% Web DesignLuquire George Andrews is a midsize Advertising company in Charlotte, North Carolina and. Their services include Advertising and Branding.
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$5,000+$100 - $149 / hr50 - 249Cleveland, OH
Services provided
15% Public Relations15% Advertising15% Content Marketing +5 services15% Graphic Design10% Branding10% Marketing Strategy10% Media Planning & Buying10% Video ProductionBrokaw is an Advertising company launched in 1992. The midsize team specializes in Advertising and Content Marketing.
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$5,000+$150 - $199 / hr50 - 249Weehawken, NJ
Services provided
15% Public Relations15% Branding15% Event Marketing +5 services15% Media Planning & Buying10% Advertising10% Out of Home Design10% Print Design10% Social Media MarketingThe Syndicate is a branding company. The Weehawken, New Jersey-based agency specializes in Branding and Public Relations.
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UndisclosedUndisclosed50 - 249Phoenix, AZ
Services provided
60% Public Relations40% Social Media MarketingPublic Relations Global Network (PRGN) is a PR firm. Their midsize team is in Phoenix, Arizona. Their services include Public Relations and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Los Angeles, CA
Services provided
100% Public RelationsB/HI, Inc. Is a public relations company. Located in Los Angeles, California, the agency was launched in 1986. Their team specializes in Public Relations.
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UndisclosedUndisclosed2 - 9Los Angeles, CA
Services provided
100% Public RelationsFounded in 2011, Soda Pop Public Relations is a small PR company based in Los Angeles, California. Their team focuses on Public Relations.
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UndisclosedUndisclosed2 - 9Glendale, CA
Services provided
100% Public RelationsY.E.S. Public Relations is a public relations company based in Glendale, California. Their services include Public Relations.
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UndisclosedUndisclosed50 - 249Los Angeles, CA
Services provided
100% Public RelationsMora Communication Inc. Is a public relations agency in Los Angeles, California. They offer Public Relations and were launched in 1990.
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UndisclosedUndisclosed2 - 9Los Angeles, CA
Services provided
100% Public RelationsIn Los Angeles, California, AZIONE pr is a public relations firm. Their services include Public Relations.
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UndisclosedUndisclosed10 - 49Los Angeles, CA
Services provided
100% Public RelationsThe CPAI Group, a public relations firm, was established in 1999. The team offers Public Relations and is based in Los Angeles, California.
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UndisclosedUndisclosed2 - 9Los Angeles, CA
Services provided
100% Public RelationsREVELE Inc. Is a public relations agency. They are headquartered in Los Angeles, California and have small team. They offer Public Relations.
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UndisclosedUndisclosed2 - 9Los Angeles, CA
Services provided
100% Public RelationsSmall PR agency Abernathy Mac Gregor Group, is headquartered in Los Angeles, California. The team offers Public Relations.
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UndisclosedUndisclosed2 - 9Los Angeles, CA
Services provided
100% Public RelationsFounded in 2011, White Bear PR, Corp is a PR agency. The agency focuses on Public Relations.
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UndisclosedUndisclosed10 - 49Los Angeles, CA
Services provided
100% Public RelationsLaunched in 2004, Post+Beam is a PR agency. Their team provides Public Relations.
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UndisclosedUndisclosed2 - 9Birmingham, AL
Services provided
90% Public Relations10% Event ManagementLocated in Birmingham, Alabama, Stephen Bradley & Associates, LLC is a public relations firm. Their services include Public Relations and Event Management.
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UndisclosedUndisclosed2 - 9Birmingham, AL
Services provided
90% Public Relations10% Event ManagementPR agency The Lollar Group was launched in 2009. The team offers Public Relations and Event Management.
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UndisclosedUndisclosed2 - 9Birmingham, AL
Services provided
70% Public Relations20% Video Production10% Event ManagementHelen2o: Fluid Communications is a public relations agency. The team focuses on Public Relations and Video Production, and the company is located in Birmingham, Alabama.
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UndisclosedUndisclosed2 - 9Los Angeles, CA
Services provided
100% Public RelationsJazo P.R. Is a public relations company. Their small team is based in Los Angeles, California. Their team focuses on Public Relations.
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UndisclosedUndisclosed2 - 9Los Angeles, CA
Services provided
100% Public RelationsJoshua Jason Public Relations is a PR agency. Their team is located in Los Angeles, California. The agency offers Public Relations.
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UndisclosedUndisclosed2 - 9Los Angeles, CA
Services provided
100% Public RelationsMind Over Media PR is a public relations company based in Los Angeles, California. Established in 2003, the team offers Public Relations.
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UndisclosedUndisclosed2 - 9Los Angeles, CA
Services provided
100% Public RelationsThe influence. Is a small public relations agency headquartered in Los Angeles, California. The team provides Public Relations.
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UndisclosedUndisclosed2 - 9Los Angeles, CA
Services provided
100% Public RelationsLaunched in 2005, SRPR | Shev Rush Public Relations is a PR company. Based in Los Angeles, California, the team provides Public Relations.
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UndisclosedUndisclosed2 - 9Los Angeles, CA
Services provided
100% Public RelationsPR Lab is a PR company established in 2008. The small team specializes in Public Relations.
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UndisclosedUndisclosed2 - 9Los Angeles, CA
Services provided
100% Public RelationsSmall PR agency Now PR, is headquartered in Los Angeles, California. The team provides Public Relations.
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UndisclosedUndisclosed2 - 9Los Angeles, CA
Services provided
100% Public RelationsBased in Los Angeles, California, Period Media is a small PR company. The team specializes in Public Relations.
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UndisclosedUndisclosed2 - 9Los Angeles, CA
Services provided
100% Public RelationsBalance Public Relations is a public relations company. Their small team is based in Los Angeles, California. Their services include Public Relations.
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UndisclosedUndisclosed2 - 9Santa Monica, CA
Services provided
100% Public RelationsSpin PR is a public relations agency established in 2006. Their services include Public Relations.
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UndisclosedUndisclosed2 - 9New York, NY
Services provided
100% Public RelationsGEOFFREY WEILL ASSOCIATES, a small public relations firm, is based in New York, New York. Their services include Public Relations.
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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A Clutch Leaders Matrix provides a broad view of the top-performing companies in a particular service or location. Each company featured in a Leaders Matrix is evaluated based on Focus and Ability to Deliver. The size of each circle indicates that company’s size.
By using verified reviews, focused service details, and real project data, the Leaders Matrix highlights companies that consistently deliver and stand out from the rest. Each company’s position is based on how well they focus on a service area and how consistently they deliver results, helping you make informed, confident decisions. Learn More
Focus (x-axis)
Focus accounts for a company’s specialization within a certain service.
Ability to Deliver (y-axis)
Ability to Deliver considers three criteria:
- Client feedback and reviews
- Work experience and previous projects
- Market presence and reputation in the industry
List of the Best PR Firms in the United States
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$10,000+$150 - $199 / hr10 - 49Lewisville, TX
Ability to deliver
39.7/40.019.8/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Public Relations30% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.7/40.019.8/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
40% Public Relations60% Other -
$5,000+$100 - $149 / hr10 - 49St. Petersburg, FL
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Public Relations -
$5,000+$150 - $199 / hr50 - 249Chicago, IL
Ability to deliver
37.8/40.019.8/20 Reviews8.4/10 Clients & Experience9.6/10 Market PresenceService focus
100% Public Relations -
$1,000+$100 - $149 / hr50 - 249Sarasota, FL
Ability to deliver
37.2/40.017.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
65% Public Relations35% Other -
$5,000+$150 - $199 / hr10 - 49Scottsdale, AZ
Ability to deliver
36.9/40.017.8/20 Reviews9.7/10 Clients & Experience9.5/10 Market PresenceService focus
80% Public Relations20% Other -
$10,000+$100 - $149 / hr250 - 999New York, NY
Ability to deliver
36.7/40.018.6/20 Reviews8.1/10 Clients & Experience10/10 Market PresenceService focus
60% Public Relations40% Other -
$5,000+$150 - $199 / hr10 - 49Los Angeles, CA
Ability to deliver
36.6/40.018/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
36.4/40.017.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Public Relations40% Other -
$1,000+$100 - $149 / hr10 - 49Philadelphia, PA
Ability to deliver
36.3/40.017/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+Undisclosed10 - 49Fort Lauderdale, FL
Ability to deliver
35.9/40.016.8/20 Reviews9.2/10 Clients & Experience9.9/10 Market PresenceService focus
70% Public Relations30% Other -
$10,000+Undisclosed10 - 49Houston, TX
Ability to deliver
36.2/40.016.6/20 Reviews9.8/10 Clients & Experience9.8/10 Market PresenceService focus
55% Public Relations45% Other -
$5,000+$200 - $300 / hr10 - 49Brea, CA
Ability to deliver
34.3/40.016.4/20 Reviews9.1/10 Clients & Experience8.8/10 Market PresenceService focus
65% Public Relations35% Other -
$10,000+$150 - $199 / hr50 - 249Ardmore, PA
Ability to deliver
34.3/40.016.6/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
60% Public Relations40% Other -
$25,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
36.2/40.017.2/20 Reviews9.7/10 Clients & Experience9.3/10 Market PresenceService focus
40% Public Relations60% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
33.7/40.017/20 Reviews9.1/10 Clients & Experience7.6/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+Undisclosed10 - 49Denver, CO
Ability to deliver
34.4/40.016.2/20 Reviews9.2/10 Clients & Experience9.1/10 Market PresenceService focus
55% Public Relations45% Other -
$1,000+Undisclosed10 - 49Irvine, CA
Ability to deliver
33.6/40.018.8/20 Reviews5.2/10 Clients & Experience9.6/10 Market PresenceService focus
70% Public Relations30% Other -
$1,000+$150 - $199 / hr10 - 49San Francisco, CA
Ability to deliver
33.6/40.016.2/20 Reviews8.9/10 Clients & Experience8.5/10 Market PresenceService focus
60% Public Relations40% Other -
UndisclosedUndisclosed10 - 49Danbury, CT
Ability to deliver
33.5/40.016.8/20 Reviews7/10 Clients & Experience9.7/10 Market PresenceService focus
80% Public Relations20% Other -
$10,000+$300+ / hr2 - 9Austin, TX
Ability to deliver
33.2/40.018.8/20 Reviews5.3/10 Clients & Experience9.2/10 Market PresenceService focus
100% Public Relations -
$5,000+$200 - $300 / hr10 - 49Nashville, TN
Ability to deliver
33.2/40.017.8/20 Reviews6.2/10 Clients & Experience9.2/10 Market PresenceService focus
75% Public Relations25% Other -
$5,000+$100 - $149 / hr50 - 249Austin, TX
Ability to deliver
36.8/40.016.8/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Public Relations70% Other -
$10,000+$150 - $199 / hr10 - 49Boston, MA
Ability to deliver
32.7/40.016.2/20 Reviews8.8/10 Clients & Experience7.7/10 Market PresenceService focus
100% Public Relations -
$10,000+$200 - $300 / hr2 - 9Chicago, IL
Ability to deliver
35.5/40.016/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
50% Public Relations50% Other -
$5,000+$150 - $199 / hr10 - 49Manchester, NH
Ability to deliver
38.3/40.018.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
25% Public Relations75% Other -
$5,000+$150 - $199 / hr10 - 49Milwaukee, WI
Ability to deliver
33.3/40.016/20 Reviews9.5/10 Clients & Experience7.8/10 Market PresenceService focus
55% Public Relations45% Other -
$25,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
35.6/40.016.4/20 Reviews9.8/10 Clients & Experience9.5/10 Market PresenceService focus
40% Public Relations60% Other -
$5,000+$150 - $199 / hr2 - 9Las Vegas, NV
Ability to deliver
35.1/40.016.8/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
50% Public Relations50% Other -
$10,000+$150 - $199 / hr10 - 49Redondo Beach, CA
Ability to deliver
36.4/40.016.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Public Relations65% Other
Latest Public Relations Articles
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Human Signals: The Branding Choices Consumers Make in an AI-Saturated World
Clutch surveyed 408 consumers on AI vs. human branding. See why real people, unscripted moments, and human craft now drive trust, loyalty, and favorability.
Digital PR vs. AI Tactics: What Actually Drives Marketing Results
Here's how to know which one your brand needs right now and how to make both work together.
U.S. PR Services FAQs
A U.S. PR firm typically covers some combination of:
- Media relations – pitching reporters, securing earned coverage, managing announcements and product launches
- Executive thought leadership – byline placements, speaking opportunities, podcast and interview bookings
- Analyst relations – managing relationships with industry analysts (Gartner, Forrester, IDC) and analyst-driven coverage
- Crisis communications – rapid response to PR threats, statement drafting, media management during difficult news cycles
- Content and messaging – press releases, fact sheets, key messages, narrative development
- Awards and recognition – identifying, nominating, and managing submissions for industry awards
Specialization matters — a tech PR firm has different reporter relationships than a healthcare or consumer PR firm. Match the firm's beat to your industry.
Both build awareness and credibility, but the mechanism is different. PR earns coverage through third parties (reporters, analysts, podcasters) — you don't control the message, but the implicit credibility of the third party is the value. Meanwhile, content marketing is published through channels you own (your blog, newsletter, podcast) — you control the message but have to earn distribution.
In practice, they reinforce each other: PR-earned coverage makes content marketing more credible (you can cite it), and content marketing gives PR firms substance to pitch. Many U.S. firms now offer both. Just be clear about which mode you're buying — the skills, deliverables, and pricing are different.
Based on Clutch pricing data, most U.S.-based PR firms charge:
- Boutique and specialist firms: typically $5,000 – $15,000 per month retainer
- Mid-size firms: typically $10,000 – $30,000 per month
- Large independents and global firms: typically $25,000 – $100,000+ per month
Most U.S. PR firms work on monthly retainers with a 6-to-12-month minimum commitment, since relationships and momentum take time to build. Moreover, project-based work typically starts at $25,000 – $75,000. Be skeptical of firms willing to take very short engagements — PR rarely produces meaningful results in under three months.
When assessing potential partners for your brand, it’s important to be thorough. Make sure to assess their industry beat coverage, the team you'd actually work with, and how they measure success:
- Industry beat coverage means the firm has relationships with the specific reporters and analysts who cover your space — not just "tech reporters." Ask for a sample of recent placements in your category and the firms' day-to-day media contacts there.
- The team you'd actually work with matters because PR is a relationship business at every level — the senior people pitched to you should be the ones pitching reporters, not just attending status calls.
- Measurement framework matters because PR has a long history of vanity metrics; modern firms tie work to specific business outcomes.
Also ask: what's the firm's view on AI search visibility (citation in ChatGPT, Perplexity, Google AI overviews) — this is becoming a meaningful PR outcome, and firms vary enormously in how seriously they take it.
- Promising specific placements. No reputable firm guarantees coverage in named outlets — placement is earned, not bought, and any guarantee is a sign of pay-to-play arrangements.
- Vanity-metric-only reporting. Firms that lead with "impressions" and AVE (advertising value equivalency) are using metrics the PR industry retired a decade ago for good reason.
- Senior pitch team, junior delivery team. Confirm in writing who's on your account day-to-day and who actually pitches reporters.
- No demonstrable beat coverage. A firm that can't show you recent placements in your space doesn't have the relationships you need.
- Pay-to-play arrangements without disclosure. Some "tier 1" placements are actually paid contributor deals. Reputable firms disclose this; problematic firms don't.
Don’t be fooled by these red flags. It’s essential to avoid these warning signs to prevent unnecessary headaches and mishaps for your project.
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