Top Video Production Companies in the United States
Video has become the default format for almost every marketing surface — paid social, YouTube, sales enablement, brand films, product launches, and increasingly, AI-driven personalization. The right U.S. video production company brings the strategic instinct to know what kind of video the work actually needs (a high-production brand film versus a fast, native-feeling social cut versus a polished explainer) along with the production capacity to ship it on time.
The best firms also bring distribution thinking — building shoots that yield 30 cuts and crops instead of one finished video, because that's what modern channel mixes demand. Clutch helps you compare top U.S. video production companies through verified client reviews, portfolios, and pricing data. Filter by budget, industry, and video type, and explore related directories:
• Top Video Production Companies
• Video Production Companies in Los Angeles
• Video Production Companies in Chicago
• Video Production Companies in New York
• U.S. Video Production Companies for Advertising & Marketing
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 171 projectsSparkhouse is a corporate video production company praised for its professionalism, timely delivery, and high-quality cinematic outputs. With a focus on video editing, videography, and motion graphics, they consistently receive positive feedback, with approximately 90% of reviewers highlighting their effective project management and responsiveness. Clients appreciate Sparkhouse's ability to align with company values and deliver impactful multimedia production services.
$5,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 17 projectsBLACKBIRD PRODUCTIONS is a multimedia production company specializing in videography, video editing, and corporate video production, offering comprehensive services from cinematography to post-production. With a 100% positive feedback rate, clients consistently praise their flexibility, professionalism, and timely delivery, emphasizing their ability to accommodate changes and provide high-quality visual content suited for various digital and social media platforms.
$5,000+$200 - $300 / hr10 - 49Serves United StatesServices provided
See all 18 projectsGardner Productions Group is a professional multimedia production company excelling in Video Production, Film Editing and Production, and Corporate Video Production. With 100% positive feedback, clients consistently praise their high-quality assets, timely delivery, and exceptional project management. The company's strong culture fit and adaptability have made them a preferred choice for creative commercials and brand awareness initiatives.
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UndisclosedUndisclosed10 - 49Boise, ID
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Video production agency Bird’s Eye Productions is in Boise, Idaho. They provide Video Production and Back Office Outsourcing and were established in 2018.
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UndisclosedUndisclosed10 - 49New York, NY
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Launched in 2000, Red Thread Productions, Inc. - New York is a branding firm and video production company. The team provides Branding and Video Production.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 12 projectsThink Branded Media is a video production company that excels in creating high-quality multimedia content, including corporate video production, cinematography, and video editing. Overall, 100% of reviewers praised their creativity, professionalism, and efficient project management. Notably, 70% mentioned their ability to deliver impressive results under tight deadlines, and 60% highlighted their collaborative approach and adaptability to client needs.
$5,000+$150 - $199 / hr2 - 9Serves United StatesServices provided
See all 4 projectsTakt/Studios is a multimedia production firm specializing in video production, videography, and video editing services. With a 100% positive feedback rate from reviewers, the company is praised for its attention to detail, creative excellence, and strong project management. Clients commend Takt/Studios for delivering high-quality, impactful video content that aligns with their brand identity and communication goals.
$25,000+Undisclosed50 - 249Serves United StatesServices provided
See all 61 projectsCasual is a multimedia production company specializing in video production services, including motion graphics, videography, and post-production. They are recognized for their creativity, professionalism, and ability to produce high-quality deliverables across various industries, with 100% of reviews highlighting their exceptional project management and flexibility. Clients consistently praise their culture fit, responsiveness, and the impressive quality of the final products.
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UndisclosedUndisclosed10 - 49Northampton, MA
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Audio-Visual Archives is a video production company. They are located in Northampton, Massachusetts and have small team of experts. Their services include Video Production and Audio Production.
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UndisclosedUndisclosed10 - 49Atlanta, GA
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Founded in 1996, Elevation, Inc. Is a graphic design agency and video production agency. In Atlanta, Georgia, the team offers Graphic Design and Video Production.
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$10,000+$50 - $99 / hrFreelancerSan Diego, CA
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See all 3 projectsPuka Puka Creative is a multimedia production company specializing in podcast development and video production services. The company has consistently received positive feedback, with reviewers praising their comprehensive approach to production and effective project management. Notably, 100% of reviewers highlighted their responsiveness and ability to enhance projects with unique suggestions, resulting in successful podcast launches and increased audience engagement.
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UndisclosedUndisclosed10 - 49Glendale, CA
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Founded in 2011, All of it Now is a small Glendale, California-based Product Design and video production agency. Their team focuses on Product Design and Video Production.
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UndisclosedUndisclosed10 - 49Wethersfield, CT
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Founded in 2001, XVIVO , a small video production agency and AR/VR development company, is based in Wethersfield, Connecticut. Their services include Video Production and AR/VR development.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 10 projects5 Pound Media is a multimedia production company specializing in video production services, including videography, video editing, and corporate video production. Across their reviews, 5 Pound Media consistently receives positive feedback, with approximately 95% of clients praising their creativity, professionalism, and efficient project management. Clients frequently highlight their ability to deliver high-quality video content on time and within budget, with 60% mentioning their adaptability and effective communication.
$5,000+$150 - $199 / hr2 - 9Serves United StatesServices provided
See all 52 projectsOrigin Films is a distinguished multimedia production company specializing in videography, film production, and corporate video production. They consistently receive positive feedback, with 100% of reviews highlighting their exceptional project management and creative storytelling capabilities. Notably, 85% of reviewers commend their ability to enhance brand visibility and engagement through visually compelling video content. Overall, clients appreciate their professionalism, creativity, and attention to detail.
$5,000+$50 - $99 / hr10 - 49Serves United StatesServices provided
See all 16 projectsSIERRA Production House is a multimedia production company specializing in video production, cinematography, and post-production services. Reviews show an 85% positive feedback rating, highlighting effective project management, clear communication, and cultural fit, with 80% of reviewers noting their ability to deliver high-quality video content on time. Some feedback suggests room for improvement in proactivity and client relationship authenticity.
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$5,000+Undisclosed10 - 49Austin, TX
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See all 1 projectsApex Explainer Videos specializes in multimedia production with a focus on 3D animation and explainer videos. Across their reviews, 100% of clients praised their project management and ability to deliver complex concepts creatively. Over 80% of reviews highlight their responsiveness and adherence to deadlines, while about 60% commend their ability to transform technical information into engaging visuals, enhancing marketing and sales efforts.
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UndisclosedUndisclosed10 - 49Milwaukee, WI
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Front Room Studios is a video production company and Corporate Photography company. Launched in 1996, the team offers Video Production and Corporate Photography.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 43 projectsBrandefy is a distinguished video production company specializing in multimedia production, video editing, and corporate video production. Nearly 90% of clients highlight their creativity and comprehensive project management, noting that Brandefy excels in delivering high-quality, visually compelling content on time. Their collaborative and adaptable approach consistently meets client needs across various industries.
$10,000+$150 - $199 / hr2 - 9Serves United StatesServices provided
See all 14 projectsZero One Digital Media is a video production company specializing in multimedia production, video editing, and corporate video production. The company is consistently praised for its professionalism and high-quality work, with 100% of reviewers highlighting its collaborative and responsive approach. Their expertise in video production, from cinematography to post-production services, is frequently commended, making them a trusted partner for various complex projects.
$5,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 35 projectsFeel Right Inc. is a distinguished video production company specializing in Corporate Video Production, Film Editing and Production, and Video Post Production services. With a 100% positive feedback rate, clients commend their high-quality outputs and proactive project management. Remarkable strengths include creative script development and professional cinematography, with 90% of reviewers highlighting their outstanding communication and collaboration abilities.
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UndisclosedUndisclosed10 - 49Urbandale, IA
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Video production agency and Audio Production company Radio Garage Productions was established in 1990. The small team offers Video Production and Audio Production.
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UndisclosedUndisclosed10 - 49Holland, MI
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Grooters is a video production agency and Audio Production company. Their team is in Holland, Michigan. The firm provides Video Production and Audio Production.
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UndisclosedUndisclosed10 - 49Nashville, TN
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Nashville Music Group is a small video production company and Audio Production company in Nashville, Tennessee. The team provides Video Production and Audio Production.
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UndisclosedUndisclosed10 - 49Atlanta, GA
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Atlanta Voiceover Studio is a video production agency and Audio Production company in Atlanta, Georgia. They focus on Video Production and Audio Production and were launched in 2016.
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UndisclosedUndisclosed10 - 49Miami, FL
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Launched in 2010, 3:13 Films is a video production agency. Headquartered in Miami, Florida, the team focuses on Video Production and Audio Production.
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UndisclosedUndisclosed2 - 9Everett, MA
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Advertising company Next on Scene specializes in Advertising and Public Relations. They were launched in 2017.
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$25,000+Undisclosed50 - 249San Francisco, CA
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Ready Set is a Performance Marketing company. The San Francisco, California-based agency was founded in 2019. Their services include Performance Marketing and Advertising.
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$10,000+$100 - $149 / hr2 - 9San Antonio, FL
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Digital Lightbridge Marketing Agency is a website development firm based in San Antonio, Florida. They specialize in Web Development and Branding.
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$1,000+$50 - $99 / hr2 - 9Kalamazoo, MI
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Crystal Cranes Media is a branding firm. The Kalamazoo, Michigan-based firm was launched in 2023. Their team focuses on Branding and Web Design.
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Undisclosed$50 - $99 / hr2 - 9Monona, WI
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608 Media is a video production company located in Monona, Wisconsin. Established in 2021, the team focuses on Video Production and Content Marketing.
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$1,000+$100 - $149 / hr2 - 9Raleigh, NC
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Studio 925 is a Marketing Strategy company. Founded in 2019, their team specializes in Marketing Strategy and Social Media Marketing.
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$5,000+Undisclosed2 - 9San Jose, CA
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Crivio Media is a video production agency. They provide Video Production and Corporate Photography and were established in 2017. The firm is based in San Jose, California.
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$1,000+$150 - $199 / hr2 - 9Minneapolis, MN
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Fowzi Media is a Corporate Photography company. The team specializes in Corporate Photography and Branding, and the firm is located in Minneapolis, Minnesota.
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$5,000+$50 - $99 / hr2 - 9Missoula, MT
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Launched in 2022, 1:1 Studios is a small Missoula, Montana-based video production company. Their services include Video Production and Web Design.
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$1,000+$25 - $49 / hr2 - 9Wilmington, DE
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Exsale is a Content Marketing company founded in 2023. The small team provides Content Marketing and Video Production.
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$1,000+$100 - $149 / hr2 - 9St. Louis, MO
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See all 1 projectsVision Studios is a dynamic photography and videography company dedicated to helping businesses and individuals tell their stories through compelling visual content. Specializing in professional
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$1,000+$200 - $300 / hr2 - 9San Bernardino, CA
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Bookers Content Creators is a video production agency. Launched in 2025, the company is based in San Bernardino, California. Their services include Video Production and Corporate Photography.
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$1,000+$100 - $149 / hr2 - 9San Diego, CA
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BBM VISUALS is a Content Marketing company launched in 2022. Their services include Content Marketing and Video Production.
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$1,000+Undisclosed2 - 9Wilder, KY
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Based in Wilder, Kentucky, Third Rule Media is a video production company. Founded in 2022, the team specializes in Video Production and Corporate Photography.
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UndisclosedUndisclosedFreelancerVancouver, WA
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See all 1 projectsSilver Keys Media is a professional photography company specializing in headshots and themed promotional photos. Client feedback is overwhelmingly positive, with 100% of reviewers praising their professionalism and ease of collaboration. The company is noted for its impressive ability to capture unique styles and historical themes, as well as its effective workflow and high-quality results.
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$50,000+$150 - $199 / hr10 - 49San Diego, CA
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Founded in 1997, Experiences For Mankind is a small San Diego, California-based UX design company. Their team focuses on UX/UI Design and Digital Strategy.
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$1,000+$150 - $199 / hr2 - 9Cypress, TX
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BRANDMARKETFILM STUDIOS is a branding agency. Established in 2014, the company is headquartered in Cypress, Texas and Silver Spring, Maryland. Their services include Branding and Direct Marketing.
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$5,000+Undisclosed2 - 9Sarasota, FL
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Sozo Web Agency is a Sarasota, Florida-based SEO company. They provide Search Engine Optimization and Web Design.
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UndisclosedUndisclosed2 - 9Vienna, VA
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See all 1 projectsPSK Creative is a versatile multimedia production company specializing in branding, website design, and video content production, including video editing and corporate video production. The company receives overwhelmingly positive feedback, with clients praising their professionalism, timely delivery, and ability to drive increased website traffic. Notably, 100% of reviewers commend their exceptional work and highly recommend their services.
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UndisclosedUndisclosed10 - 49Los Angeles, CA
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Shaymo is a small Los Angeles, California-based Advertising company. Their services include Advertising and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Miami, FL
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Nativo is an Advertising company. They were launched in 2007, and their services include Advertising and Branding.
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$10,000+Undisclosed10 - 49Dallas, TX
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RBA is a small Advertising company based in Dallas, Texas. Their services include Advertising and Branding.
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$5,000+$100 - $149 / hr10 - 49White Plains, NY
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Turkois is a branding agency founded in 2008. Their team focuses on Branding and Corporate Photography.
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$5,000+$50 - $99 / hr10 - 49Nashua, NH
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Founded in 2010, Logo Design Profs is a Logo company. The team offers Logo and Search Engine Optimization and is headquartered in Nashua, New Hampshire.
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$25,000+Undisclosed10 - 49Boston, MA
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HeyLetsGo, an Advertising company, was established in 2019. They specializes in Advertising and Branding.
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$10,000+$150 - $199 / hr10 - 49Los Angeles, CA
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Lure Digital is a small social media marketing firm in Los Angeles, California and Santa Barbara, California. Their services include Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed10 - 49San Jose, CA
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Premiere majestic Events is an Event Management company located in San Jose, California. They provide Event Management and Video Production and were launched in 2020.
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$1,000+$25 - $49 / hr10 - 49Los Angeles, CA
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Content Marketing company Usa Design Expert is located in Los Angeles, California and Doha, Qatar. They offer Content Marketing and Search Engine Optimization.
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$25,000+$150 - $199 / hr10 - 49Long Island City, NY
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Located in Long Island City, New York, Concept Farm is an Advertising company. Founded in 1999, the team specializes in Advertising and Content Marketing.
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UndisclosedUndisclosed10 - 49Culver City, CA
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Hello Design is a small web design agency founded in 1999. Their services include Web Design and UX/UI Design.
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UndisclosedUndisclosed10 - 49Des Moines, IA
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Digital Strategy company Lessing-Flynn was established in 1907. The team specializes in Digital Strategy and Marketing Strategy and is based in Des Moines, Iowa.
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$25,000+$150 - $199 / hr50 - 249El Segundo, CA
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Established in 2000, Liquid+Arcade is a Marketing Strategy company. The company provides Marketing Strategy and Media Planning & Buying.
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$10,000+$200 - $300 / hr2 - 9Birmingham, MI
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Established in 2025, Current Creative Company is a small Birmingham, Michigan-based branding company. Their team offers Branding and Web Design.
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Undisclosed$100 - $149 / hr2 - 9Portland, OR
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Sproutbox Media is a branding firm. The team offers Branding and Search Engine Optimization, and the firm is located in Portland, Oregon.
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$10,000+$150 - $199 / hr2 - 9Miami, FL
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Artisan Media is a graphic design company based in Miami, Florida. They specialize in Graphic Design and Video Production.
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$5,000+$50 - $99 / hr2 - 9Torrance, CA
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Established in 1981, Dogs Of Design Studios is a social media marketing company. The small team offers Social Media Marketing and Web Design.
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List of the Top 15 United States Video Production Companies
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$10,000+$100 - $149 / hr2 - 9Costa Mesa, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$25,000+Undisclosed50 - 249Brooklyn, NY
Ability to deliver
37.5/40.018/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9New York, NY
Ability to deliver
37.4/40.017.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
75% Video Production25% Other -
$1,000+$100 - $149 / hr2 - 9Santa Monica, CA
Ability to deliver
36.7/40.018/20 Reviews10/10 Clients & Experience8.7/10 Market PresenceService focus
100% Video Production -
$10,000+$50 - $99 / hr2 - 9Oakland, CA
Ability to deliver
36.5/40.018/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
95% Video Production5% Other -
$25,000+$200 - $300 / hr2 - 9Walnut Creek, CA
Ability to deliver
36.5/40.017.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
80% Video Production20% Other -
$5,000+Undisclosed2 - 9Chicago, IL
Ability to deliver
36.4/40.020/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
80% Video Production20% Other -
$1,000+$50 - $99 / hr10 - 49Encinitas, CA
Ability to deliver
36.4/40.017.2/20 Reviews9.8/10 Clients & Experience9.3/10 Market PresenceService focus
100% Video Production -
$5,000+Undisclosed10 - 49Somerville, MA
Ability to deliver
36.3/40.016.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Huntington Beach, CA
Ability to deliver
36.3/40.017.4/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed10 - 49Miami, FL
Ability to deliver
36.2/40.016.6/20 Reviews9.7/10 Clients & Experience9.9/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Denver, CO
Ability to deliver
36/40.017.6/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Irvine, CA
Ability to deliver
35.9/40.016.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$10,000+$100 - $149 / hr2 - 9Bethesda, MD
Ability to deliver
35.9/40.019.2/20 Reviews9.9/10 Clients & Experience6.8/10 Market PresenceService focus
75% Video Production25% Other -
$1,000+$100 - $149 / hr2 - 9Los Angeles, CA
Ability to deliver
35.9/40.016.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
80% Video Production20% Other -
$50,000+Undisclosed2 - 9Oakbrook Terrace, IL
Ability to deliver
35.9/40.016.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$5,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
35.8/40.017/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr10 - 49Chicago, IL
Ability to deliver
35.8/40.017.8/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
65% Video Production35% Other -
$10,000+$150 - $199 / hr2 - 9San Francisco, CA
Ability to deliver
35.8/40.016.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$1,000+Undisclosed2 - 9Denver, CO
Ability to deliver
35.7/40.016.6/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
85% Video Production15% Other -
$10,000+Undisclosed10 - 49Orlando, FL
Ability to deliver
37.4/40.018.4/20 Reviews9.3/10 Clients & Experience9.6/10 Market PresenceService focus
50% Video Production50% Other -
$10,000+Undisclosed2 - 9Baltimore, MD
Ability to deliver
35.7/40.016.6/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
100% Video Production -
$5,000+Undisclosed10 - 49San Francisco, CA
Ability to deliver
35.7/40.016.8/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
95% Video Production5% Other -
$10,000+$150 - $199 / hr2 - 9Brooklyn, NY
Ability to deliver
35.6/40.017.8/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
100% Video Production -
$1,000+Undisclosed10 - 49Englewood, CO
Ability to deliver
35.6/40.016.6/20 Reviews9.3/10 Clients & Experience9.6/10 Market PresenceService focus
100% Video Production -
$1,000+$150 - $199 / hr50 - 249Inglewood, CA
Ability to deliver
35.5/40.015.8/20 Reviews9.8/10 Clients & Experience9.9/10 Market PresenceService focus
80% Video Production20% Other -
$25,000+Undisclosed2 - 9Los Angeles, CA
Ability to deliver
35.5/40.016.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Video Production -
$10,000+$100 - $149 / hr10 - 49Dallas, TX
Ability to deliver
35.4/40.017.8/20 Reviews9/10 Clients & Experience8.7/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr2 - 9Covina, CA
Ability to deliver
35.4/40.016/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
75% Video Production25% Other -
$10,000+$100 - $149 / hr10 - 49Sausalito, CA
Ability to deliver
35.3/40.016.6/20 Reviews10/10 Clients & Experience8.7/10 Market PresenceService focus
100% Video Production
Latest Video Production Articles
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U.S. Video Production FAQs
A full video production engagement typically covers some or all of:
- Pre-production — concept development, scriptwriting, storyboarding, location scouting, casting, scheduling
- Production — the shoot itself; directors, DPs, camera and lighting crews, sound, talent direction
- Post-production — editing, color grading, sound design, motion graphics, VFX
- Animation and motion design — 2D/3D animation, explainer videos, motion graphics for non-live-action content
- Distribution-ready cuts — producing the multiple aspect ratios and durations modern channels demand
Some firms cover end-to-end; others specialize in a phase (production-only houses that shoot for agencies, post-only houses that finish what others shoot, animation-only studios). Make sure to match firm scope to whether you need a one-stop partner or a specialist plugging into your existing workflow.
Based on data gathered by our team through client reviews and case studies, the typical timeline for video production goes for:
- Social-first content (creator-style or simple shoots): 2–4 weeks
- Explainer or animated video (60–120 seconds): 4–8 weeks
- Brand film or commercial (high production value, single deliverable): 6–12 weeks
- Campaign with multiple deliverables (hero film + cutdowns + social): 10–16 weeks
- Documentary or content series: 3–9 months
The slowest part is usually pre-production (concept approvals, talent booking, location coordination). Build in stakeholder review windows realistically — last-minute creative pivots after the shoot are extremely expensive.
Based on Clutch pricing data, video production has unusually wide pricing variance because budgets reflect production value as much as deliverable count:
- Social-first or creator-style content: $2,500 – $15,000 per finished piece
- Explainer videos (animated, 60–120 seconds): $10,000 – $50,000
- Brand films and commercials (live-action, mid-tier production): $25,000 – $150,000
- High-production commercials (national-scale, premium talent and locations): $150,000 – $1M+
- Ongoing content retainers: typically $10,000 – $75,000 pet month for steady production cadence
Some pricing fundamentals to keep in mind are location and talent; they drive costs more than equipment. Additionally, post-production scales with creative complexity, not just minute count, and revisions outside the agreed scope are where budgets balloon.
Filter your options on these three factors — portfolio match for the specific kind of video you need, production scale appropriate to your budget, and creative chemistry with the director.
- Portfolio match matters because video production firms are stylistic; a documentary-style firm shoots differently than a commercial firm or an animation studio.
- Production scale appropriate to budget means pairing a $40,000 explainer with a $40,000-tier production house, not a national-commercial shop slumming.
- Creative chemistry with the director is the single biggest predictor of whether the final cut feels right; the director is the creative author, and you'll be in working sessions with them for weeks.
Also ask: how the firm handles revisions and scope changes, what's included versus billed separately (music licensing, talent buyouts, location fees), and what the rights structure looks like for finished work.
- One-size-fits-all reels. A firm whose work all looks identical either has a strong stylistic preference (which may not fit you) or doesn't actually customize to client needs.
- Vague pricing without scope clarity. "It depends" is fine as a starting answer; "we'll figure it out as we go" is a recipe for budget surprises. Reputable firms can quote against a tight scope.
- Reluctance to discuss music licensing and talent buyouts. These are common cost surprises. Firms that gloss over them in pitch are setting up later invoices.
- No discussion of cutdowns and aspect ratios. Modern video work yields multiple deliverables from one shoot. A firm that pitches a single 90-second hero with no cutdown plan is missing the era.
- Director or DP swap mid-project. Reputable firms confirm specific creative leads before shooting; bait-and-switch on the named director is a bad sign.
Don’t jump the gun after simply viewing their portfolios. Make sure to carefully assess their capabilities and track record to avoid any of these warning signs.