Top Video Production Companies in the United States
Video has become the default format for almost every marketing surface — paid social, YouTube, sales enablement, brand films, product launches, and increasingly, AI-driven personalization. The right U.S. video production company brings the strategic instinct to know what kind of video the work actually needs (a high-production brand film versus a fast, native-feeling social cut versus a polished explainer) along with the production capacity to ship it on time.
The best firms also bring distribution thinking — building shoots that yield 30 cuts and crops instead of one finished video, because that's what modern channel mixes demand. Clutch helps you compare top U.S. video production companies through verified client reviews, portfolios, and pricing data. Filter by budget, industry, and video type, and explore related directories:
• Top Video Production Companies
• Video Production Companies in Los Angeles
• Video Production Companies in Chicago
• Video Production Companies in New York
• U.S. Video Production Companies for Advertising & Marketing
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 171 projectsSparkhouse is a corporate video production company praised for its professionalism, timely delivery, and high-quality cinematic outputs. With a focus on video editing, videography, and motion graphics, they consistently receive positive feedback, with approximately 90% of reviewers highlighting their effective project management and responsiveness. Clients appreciate Sparkhouse's ability to align with company values and deliver impactful multimedia production services.
$5,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 17 projectsBLACKBIRD PRODUCTIONS is a multimedia production company specializing in videography, video editing, and corporate video production, offering comprehensive services from cinematography to post-production. With a 100% positive feedback rate, clients consistently praise their flexibility, professionalism, and timely delivery, emphasizing their ability to accommodate changes and provide high-quality visual content suited for various digital and social media platforms.
$5,000+$200 - $300 / hr10 - 49Serves United StatesServices provided
See all 18 projectsGardner Productions Group is a professional multimedia production company excelling in Video Production, Film Editing and Production, and Corporate Video Production. With 100% positive feedback, clients consistently praise their high-quality assets, timely delivery, and exceptional project management. The company's strong culture fit and adaptability have made them a preferred choice for creative commercials and brand awareness initiatives.
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$1,000+$50 - $99 / hr2 - 9Los Angeles, CA
Services provided
Founded in 2016, Exalted Media Inc is a video production agency. The team provides Video Production and Content Marketing and is headquartered in Los Angeles, California.
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UndisclosedUndisclosed2 - 9Des Plaines, IL
Services provided
Small Corporate Photography company Marie Miller Photography & Videography, is located in Des Plaines, Illinois. Their services include Corporate Photography and Video Production.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 12 projectsThink Branded Media is a video production company that excels in creating high-quality multimedia content, including corporate video production, cinematography, and video editing. Overall, 100% of reviewers praised their creativity, professionalism, and efficient project management. Notably, 70% mentioned their ability to deliver impressive results under tight deadlines, and 60% highlighted their collaborative approach and adaptability to client needs.
$5,000+$150 - $199 / hr2 - 9Serves United StatesServices provided
See all 4 projectsTakt/Studios is a multimedia production firm specializing in video production, videography, and video editing services. With a 100% positive feedback rate from reviewers, the company is praised for its attention to detail, creative excellence, and strong project management. Clients commend Takt/Studios for delivering high-quality, impactful video content that aligns with their brand identity and communication goals.
$25,000+Undisclosed50 - 249Serves United StatesServices provided
See all 61 projectsCasual is a multimedia production company specializing in video production services, including motion graphics, videography, and post-production. They are recognized for their creativity, professionalism, and ability to produce high-quality deliverables across various industries, with 100% of reviews highlighting their exceptional project management and flexibility. Clients consistently praise their culture fit, responsiveness, and the impressive quality of the final products.
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$1,000+$100 - $149 / hr2 - 9Orlando, FL
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Honest AV is a video production company. Their small team is headquartered in Orlando, Florida. Their services include Video Production and Broadcast Video.
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$1,000+$25 - $49 / hr2 - 9Union City, NJ
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M Creative Agency LLC is a Product Design company. They specialize in Product Design and UX/UI Design and are based in Union City, New Jersey.
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UndisclosedUndisclosed2 - 9Nashville, TN
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Established in 2013, Porchlight is a small Nashville, Tennessee-based Advertising company. Their services include Advertising and Broadcast Video.
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UndisclosedUndisclosed2 - 9Pittsburgh, PA
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232 CREATIVE, an Advertising company, provide Advertising and Branding. They were founded in 2015.
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$10,000+$100 - $149 / hr10 - 49Denver, CO
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Amélie Company is an Advertising company established in 2002. The small team provides Advertising and Branding.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 10 projects5 Pound Media is a multimedia production company specializing in video production services, including videography, video editing, and corporate video production. Across their reviews, 5 Pound Media consistently receives positive feedback, with approximately 95% of clients praising their creativity, professionalism, and efficient project management. Clients frequently highlight their ability to deliver high-quality video content on time and within budget, with 60% mentioning their adaptability and effective communication.
$5,000+$150 - $199 / hr2 - 9Serves United StatesServices provided
See all 52 projectsOrigin Films is a distinguished multimedia production company specializing in videography, film production, and corporate video production. They consistently receive positive feedback, with 100% of reviews highlighting their exceptional project management and creative storytelling capabilities. Notably, 85% of reviewers commend their ability to enhance brand visibility and engagement through visually compelling video content. Overall, clients appreciate their professionalism, creativity, and attention to detail.
$5,000+$50 - $99 / hr10 - 49Serves United StatesServices provided
See all 16 projectsSIERRA Production House is a multimedia production company specializing in video production, cinematography, and post-production services. Reviews show an 85% positive feedback rating, highlighting effective project management, clear communication, and cultural fit, with 80% of reviewers noting their ability to deliver high-quality video content on time. Some feedback suggests room for improvement in proactivity and client relationship authenticity.
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UndisclosedUndisclosed50 - 249Fort Worth, TX
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Agency Habitat is a branding firm. Established in 1973, the firm is located in Fort Worth, Texas. Their services include Branding and Digital Strategy.
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UndisclosedUndisclosed10 - 49Rockford, IL
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Heinzeroth Marketing Group is an Advertising company. The Rockford, Illinois-based firm was established in 1993. Their team specializes in Advertising and Content Marketing.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 43 projectsBrandefy is a distinguished video production company specializing in multimedia production, video editing, and corporate video production. Nearly 90% of clients highlight their creativity and comprehensive project management, noting that Brandefy excels in delivering high-quality, visually compelling content on time. Their collaborative and adaptable approach consistently meets client needs across various industries.
$10,000+$150 - $199 / hr2 - 9Serves United StatesServices provided
See all 14 projectsZero One Digital Media is a video production company specializing in multimedia production, video editing, and corporate video production. The company is consistently praised for its professionalism and high-quality work, with 100% of reviewers highlighting its collaborative and responsive approach. Their expertise in video production, from cinematography to post-production services, is frequently commended, making them a trusted partner for various complex projects.
$5,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 35 projectsFeel Right Inc. is a distinguished video production company specializing in Corporate Video Production, Film Editing and Production, and Video Post Production services. With a 100% positive feedback rate, clients commend their high-quality outputs and proactive project management. Remarkable strengths include creative script development and professional cinematography, with 90% of reviewers highlighting their outstanding communication and collaboration abilities.
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$1,000+$100 - $149 / hr2 - 9Frankfort, IL
Services provided
Small Corporate Photography company B3 Productions LLC, is based in Frankfort, Illinois. The team specializes in Corporate Photography and Video Production.
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$1,000+Undisclosed2 - 9San Antonio, TX
Services provided
See all 1 projectsHelix Media offers services in Multimedia Production, including video production, website creation, and product photography. The reviews highlight the company's commitment to client satisfaction and efficient project execution, with an emphasis on creativity and tailored solutions. Clients praise Helix Media's professionalism, flexibility, and ability to deliver high-quality, impactful content swiftly.
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UndisclosedUndisclosed2 - 9Atlanta, GA
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Witness & Co, a Content Marketing company, was launched in 2014. Headquartered in Atlanta, Georgia, the team offers Content Marketing and Video Production.
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$25,000+Undisclosed2 - 9Wilton, CT
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Peak Curiosity is a video production company. Established in 2013, the team offers Video Production and Broadcast Video.
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$100,000+Undisclosed2 - 9Santa Rosa, CA
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The Empire Company is a Business Consulting company. Their team is based in Santa Rosa, California and focuses on Business Consulting and Corporate Training & Coaching.
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$25,000+$200 - $300 / hr10 - 49Norwalk, CT
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Real Pie is a small Content Marketing company based in Norwalk, Connecticut. The team provides Content Marketing and Web Design.
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$1,000+$25 - $49 / hr10 - 49New York, NY
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See all 1 projectsNucreo is a Design & Tech agency producing high-performance advertising creatives, video content, and scalable web & mobile products. We combine premium visuals with robust engineering to
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UndisclosedUndisclosed2 - 9Hot Springs, AR
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SixtyOne Celsius is a web design agency. The firm is headquartered in Hot Springs, Arkansas and Little Rock, Arkansas. Their team specializes in Web Design and Graphic Design.
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$1,000+$100 - $149 / hr2 - 9Tampa, FL
Services provided
See all 1 projectsBranding Bosses provides creative advertising, social media management, and SEO marketing services. Clients consistently report significant improvements in social media presence and overall business performance. The agency is praised for its effective communication, attentive service, and impactful results, with no noted areas for improvement.
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UndisclosedUndisclosed10 - 49Oakland, CA
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Caspian Studios: Podcast-as-a-Service is a Content Marketing company. In Oakland, California, their team focuses on Content Marketing and Video Production.
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UndisclosedUndisclosed2 - 9New York, NY
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See all 1 projectsBlue Peach Media is a video production company that provides services such as video editing and post-production. However, their client feedback indicates significant areas for improvement, with 100% of reviewers highlighting issues with project management and client satisfaction. This suggests an overall negative perception among clients.
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$5,000+$100 - $149 / hr2 - 9Brookfield, WI
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Supermassive Studios is an Other Digital Marketing company. Their small team is headquartered in Brookfield, Wisconsin. Their services include Other Digital Marketing and Video Production.
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UndisclosedUndisclosed2 - 9Richmond, VA
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Kent Communications is an Advertising company established in 1994. The team offers Advertising and Pay Per Click.
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$5,000+$50 - $99 / hrFreelancerLos Angeles, CA
Services provided
Jabarri Marketing Agency is a small Advertising company located in Los Angeles, California and Kolkata, India. The team offers Advertising and Marketing Strategy.
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$5,000+Undisclosed10 - 49New York, NY
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Zooppa is an Advertising company. They are located in New York, New York and Toledo, Ohio, and their services include Advertising and Content Marketing.
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$5,000+$100 - $149 / hr2 - 9Las Vegas, NV
Services provided
HARNESS is a SEO services firm. Their small team is in Las Vegas, Nevada. Their services include Search Engine Optimization and Video Production.
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UndisclosedUndisclosed2 - 9Tysons, VA
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Media X Presentations is a Broadcast Video company. They specialize in Broadcast Video and Video Production and were launched in 2003. The agency is headquartered in Tysons, Virginia.
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$5,000+$100 - $149 / hr10 - 49Los Angeles, CA
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Blue Giant is a video production company. They are in Los Angeles, California and Toronto, Canada and have small team. Their services include Video Production and Advertising.
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$10,000+$150 - $199 / hr10 - 49Raleigh, NC
Services provided
BAERING is a video production company founded in 2004. The company provides Video Production and Branding.
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UndisclosedUndisclosed10 - 49Indianapolis, IN
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Mosaic - Indianapolis, IN is a video production company founded in 1995. Their team provides Video Production and Advertising.
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$10,000+$200 - $300 / hr10 - 49Austin, TX
Services provided
Dreamspace is a video production agency established in 2012. The team specializes in Video Production and Content Marketing.
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$1,000+Undisclosed10 - 49Los Angeles, CA
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Podify LLC is a video production agency. The Los Angeles, California-based firm focuses on Video Production and Audio Production.
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$1,000+Undisclosed250 - 999Hoboken, NJ
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See all 1 projectsNYT Ghost Writing offers book writing and publishing services, demonstrating strong project management, timely delivery, and excellent communication skills. Reviews indicate high satisfaction, highlighting the company's attentiveness, responsiveness, and ability to guide clients through the ghostwriting and proofreading process effectively.
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$5,000+$300+ / hrFreelancerLos Angeles, CA
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800 Kamerman, a Broadcast Video and video production company, was launched in 1994. The team specializes in Broadcast Video and Video Production and is in Los Angeles, California.
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$10,000+$150 - $199 / hr10 - 49Nashville, TN
Services provided
Advertising company FoxFuel focuses on Advertising and Branding. They are located in Nashville, Tennessee.
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$1,000+$50 - $99 / hr10 - 49Omaha, NE
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KreativElement is a social media marketing company. The team is located in Omaha, Nebraska, and their services include Social Media Marketing and Web Design.
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$5,000+$150 - $199 / hr2 - 9Philadelphia, PA
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See all 1 projectsNight Kitchen Interactive is a multimedia production company specializing in creating digital interactive environments for clients such as museums. The company is praised for its client-focused approach, with 100% of reviewers highlighting their commitment to understanding and translating client visions into effective technological solutions. Their project management is highly commended for open communication and personalized engagement.
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$5,000+UndisclosedFreelancerUpper Marlboro, MD
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See all 5 projectsDear Summer Productions is a multimedia production company specializing in video production, film editing, and corporate video production. With 100% positive feedback, clients praise their ability to transform archival materials and interviews into compelling cinematic narratives. Jamaal's expertise in handling all aspects from cinematography to post-production ensures a seamless and consistent creative vision, particularly in delivering culturally significant stories.
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$5,000+$100 - $149 / hr2 - 9Baltimore, MD
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Digital Strategy company Fearless Video Productions was established in 2021. The team specializes in Digital Strategy and Content Marketing.
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$1,000+$200 - $300 / hr2 - 9Waco, TX
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Launched in 2016, Sidekick Creative Agency is a small branding agency. Their team provides Branding and Video Production.
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$5,000+$150 - $199 / hr2 - 9Wichita, KS
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Wichita Advertising Agency is an Advertising company in Wichita, Kansas. They specialize in Advertising and Pay Per Click and were founded in 2016.
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$5,000+$150 - $199 / hr2 - 9Mystic, CT
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Stella + McCabe is a branding company. Launched in 2004, their team specializes in Branding and Advertising.
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$5,000+Undisclosed10 - 49New York, NY
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See all 18 projectsTop Notch Cinema is a multimedia production company specializing in video producing, film production, and corporate video production. The company consistently receives positive feedback, with 100% of reviewers praising their creativity, professionalism, and project management. Clients appreciate their ability to integrate seamlessly into teams, deliver high-quality work on time, and effectively communicate brand visions through video and motion graphics.
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$10,000+$150 - $199 / hr50 - 249Philadelphia, PA
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Center City Film & Video is a midsize Philadelphia, Pennsylvania-based video production company. The team provides Video Production and Advertising.
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$10,000+$150 - $199 / hr10 - 49Bellevue, WA
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Video production agency GoNetYourself was founded in 2011. In Bellevue, Washington and Seattle, Washington, the team offers Video Production.
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$10,000+$150 - $199 / hr10 - 49Portland, OR
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Juliet Zulu is a video production agency. Launched in 2009, the team offers Video Production.
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$10,000+$150 - $199 / hr2 - 9Vancouver, WA
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Team 302 Productions is a video production agency. They are located in Vancouver, Washington and Portland, Oregon and have small team. Their services include Video Production and Marketing Strategy.
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$5,000+$100 - $149 / hr10 - 49Phoenix, AZ
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Established in 2000, Crew West Inc is a small video production agency. Their team offers Video Production.
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$5,000+$100 - $149 / hr2 - 9Phoenix, AZ
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Great Scott Productions, Inc. Is a video production agency founded in 1995. The team focuses on Video Production.
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$5,000+$100 - $149 / hr50 - 249Phoenix, AZ
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Founded in 1981, Video West Inc is a video production company. Their team specializes in Video Production.
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$5,000+$100 - $149 / hr2 - 9Glendale, AZ
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Headquartered in Glendale, Arizona, Footloose Productions, LLC is a video production company. The team focuses on Video Production.
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List of the Top 15 United States Video Production Companies
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$10,000+$100 - $149 / hr2 - 9Costa Mesa, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$25,000+Undisclosed50 - 249Brooklyn, NY
Ability to deliver
37.5/40.018/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9New York, NY
Ability to deliver
37.4/40.017.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
75% Video Production25% Other -
$1,000+$100 - $149 / hr2 - 9Santa Monica, CA
Ability to deliver
36.7/40.018/20 Reviews10/10 Clients & Experience8.7/10 Market PresenceService focus
100% Video Production -
$10,000+$50 - $99 / hr2 - 9Oakland, CA
Ability to deliver
36.5/40.018/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
95% Video Production5% Other -
$25,000+$200 - $300 / hr2 - 9Walnut Creek, CA
Ability to deliver
36.5/40.017.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
80% Video Production20% Other -
$5,000+Undisclosed2 - 9Chicago, IL
Ability to deliver
36.4/40.020/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
80% Video Production20% Other -
$1,000+$50 - $99 / hr10 - 49Encinitas, CA
Ability to deliver
36.4/40.017.2/20 Reviews9.8/10 Clients & Experience9.3/10 Market PresenceService focus
100% Video Production -
$5,000+Undisclosed10 - 49Somerville, MA
Ability to deliver
36.3/40.016.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Huntington Beach, CA
Ability to deliver
36.3/40.017.4/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed10 - 49Miami, FL
Ability to deliver
36.2/40.016.6/20 Reviews9.7/10 Clients & Experience9.9/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Denver, CO
Ability to deliver
36/40.017.6/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Irvine, CA
Ability to deliver
35.9/40.016.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$10,000+$100 - $149 / hr2 - 9Bethesda, MD
Ability to deliver
35.9/40.019.2/20 Reviews9.9/10 Clients & Experience6.8/10 Market PresenceService focus
75% Video Production25% Other -
$1,000+$100 - $149 / hr2 - 9Los Angeles, CA
Ability to deliver
35.9/40.016.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
80% Video Production20% Other -
$50,000+Undisclosed2 - 9Oakbrook Terrace, IL
Ability to deliver
35.9/40.016.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$5,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
35.8/40.017/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr10 - 49Chicago, IL
Ability to deliver
35.8/40.017.8/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
65% Video Production35% Other -
$10,000+$150 - $199 / hr2 - 9San Francisco, CA
Ability to deliver
35.8/40.016.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$1,000+Undisclosed2 - 9Denver, CO
Ability to deliver
35.7/40.016.6/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
85% Video Production15% Other -
$10,000+Undisclosed10 - 49Orlando, FL
Ability to deliver
37.4/40.018.4/20 Reviews9.3/10 Clients & Experience9.6/10 Market PresenceService focus
50% Video Production50% Other -
$10,000+Undisclosed2 - 9Baltimore, MD
Ability to deliver
35.7/40.016.6/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
100% Video Production -
$5,000+Undisclosed10 - 49San Francisco, CA
Ability to deliver
35.7/40.016.8/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
95% Video Production5% Other -
$10,000+$150 - $199 / hr2 - 9Brooklyn, NY
Ability to deliver
35.6/40.017.8/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
100% Video Production -
$1,000+Undisclosed10 - 49Englewood, CO
Ability to deliver
35.6/40.016.6/20 Reviews9.3/10 Clients & Experience9.6/10 Market PresenceService focus
100% Video Production -
$1,000+$150 - $199 / hr50 - 249Inglewood, CA
Ability to deliver
35.5/40.015.8/20 Reviews9.8/10 Clients & Experience9.9/10 Market PresenceService focus
80% Video Production20% Other -
$25,000+Undisclosed2 - 9Los Angeles, CA
Ability to deliver
35.5/40.016.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Video Production -
$10,000+$100 - $149 / hr10 - 49Dallas, TX
Ability to deliver
35.4/40.017.8/20 Reviews9/10 Clients & Experience8.7/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr2 - 9Covina, CA
Ability to deliver
35.4/40.016/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
75% Video Production25% Other -
$10,000+$100 - $149 / hr10 - 49Sausalito, CA
Ability to deliver
35.3/40.016.6/20 Reviews10/10 Clients & Experience8.7/10 Market PresenceService focus
100% Video Production
Latest Video Production Articles
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U.S. Video Production FAQs
A full video production engagement typically covers some or all of:
- Pre-production — concept development, scriptwriting, storyboarding, location scouting, casting, scheduling
- Production — the shoot itself; directors, DPs, camera and lighting crews, sound, talent direction
- Post-production — editing, color grading, sound design, motion graphics, VFX
- Animation and motion design — 2D/3D animation, explainer videos, motion graphics for non-live-action content
- Distribution-ready cuts — producing the multiple aspect ratios and durations modern channels demand
Some firms cover end-to-end; others specialize in a phase (production-only houses that shoot for agencies, post-only houses that finish what others shoot, animation-only studios). Make sure to match firm scope to whether you need a one-stop partner or a specialist plugging into your existing workflow.
Based on data gathered by our team through client reviews and case studies, the typical timeline for video production goes for:
- Social-first content (creator-style or simple shoots): 2–4 weeks
- Explainer or animated video (60–120 seconds): 4–8 weeks
- Brand film or commercial (high production value, single deliverable): 6–12 weeks
- Campaign with multiple deliverables (hero film + cutdowns + social): 10–16 weeks
- Documentary or content series: 3–9 months
The slowest part is usually pre-production (concept approvals, talent booking, location coordination). Build in stakeholder review windows realistically — last-minute creative pivots after the shoot are extremely expensive.
Based on Clutch pricing data, video production has unusually wide pricing variance because budgets reflect production value as much as deliverable count:
- Social-first or creator-style content: $2,500 – $15,000 per finished piece
- Explainer videos (animated, 60–120 seconds): $10,000 – $50,000
- Brand films and commercials (live-action, mid-tier production): $25,000 – $150,000
- High-production commercials (national-scale, premium talent and locations): $150,000 – $1M+
- Ongoing content retainers: typically $10,000 – $75,000 pet month for steady production cadence
Some pricing fundamentals to keep in mind are location and talent; they drive costs more than equipment. Additionally, post-production scales with creative complexity, not just minute count, and revisions outside the agreed scope are where budgets balloon.
Filter your options on these three factors — portfolio match for the specific kind of video you need, production scale appropriate to your budget, and creative chemistry with the director.
- Portfolio match matters because video production firms are stylistic; a documentary-style firm shoots differently than a commercial firm or an animation studio.
- Production scale appropriate to budget means pairing a $40,000 explainer with a $40,000-tier production house, not a national-commercial shop slumming.
- Creative chemistry with the director is the single biggest predictor of whether the final cut feels right; the director is the creative author, and you'll be in working sessions with them for weeks.
Also ask: how the firm handles revisions and scope changes, what's included versus billed separately (music licensing, talent buyouts, location fees), and what the rights structure looks like for finished work.
- One-size-fits-all reels. A firm whose work all looks identical either has a strong stylistic preference (which may not fit you) or doesn't actually customize to client needs.
- Vague pricing without scope clarity. "It depends" is fine as a starting answer; "we'll figure it out as we go" is a recipe for budget surprises. Reputable firms can quote against a tight scope.
- Reluctance to discuss music licensing and talent buyouts. These are common cost surprises. Firms that gloss over them in pitch are setting up later invoices.
- No discussion of cutdowns and aspect ratios. Modern video work yields multiple deliverables from one shoot. A firm that pitches a single 90-second hero with no cutdown plan is missing the era.
- Director or DP swap mid-project. Reputable firms confirm specific creative leads before shooting; bait-and-switch on the named director is a bad sign.
Don’t jump the gun after simply viewing their portfolios. Make sure to carefully assess their capabilities and track record to avoid any of these warning signs.