Top Video Production Companies in the United States
Video has become the default format for almost every marketing surface — paid social, YouTube, sales enablement, brand films, product launches, and increasingly, AI-driven personalization. The right U.S. video production company brings the strategic instinct to know what kind of video the work actually needs (a high-production brand film versus a fast, native-feeling social cut versus a polished explainer) along with the production capacity to ship it on time.
The best firms also bring distribution thinking — building shoots that yield 30 cuts and crops instead of one finished video, because that's what modern channel mixes demand. Clutch helps you compare top U.S. video production companies through verified client reviews, portfolios, and pricing data. Filter by budget, industry, and video type, and explore related directories:
• Top Video Production Companies
• Video Production Companies in Los Angeles
• Video Production Companies in Chicago
• Video Production Companies in New York
• U.S. Video Production Companies for Advertising & Marketing
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 171 projectsSparkhouse is a corporate video production company praised for its professionalism, timely delivery, and high-quality cinematic outputs. With a focus on video editing, videography, and motion graphics, they consistently receive positive feedback, with approximately 90% of reviewers highlighting their effective project management and responsiveness. Clients appreciate Sparkhouse's ability to align with company values and deliver impactful multimedia production services.
$5,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 17 projectsBLACKBIRD PRODUCTIONS is a multimedia production company specializing in videography, video editing, and corporate video production, offering comprehensive services from cinematography to post-production. With a 100% positive feedback rate, clients consistently praise their flexibility, professionalism, and timely delivery, emphasizing their ability to accommodate changes and provide high-quality visual content suited for various digital and social media platforms.
$5,000+$200 - $300 / hr10 - 49Serves United StatesServices provided
See all 18 projectsGardner Productions Group is a professional multimedia production company excelling in Video Production, Film Editing and Production, and Corporate Video Production. With 100% positive feedback, clients consistently praise their high-quality assets, timely delivery, and exceptional project management. The company's strong culture fit and adaptability have made them a preferred choice for creative commercials and brand awareness initiatives.
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UndisclosedUndisclosed50 - 249Miami, FL
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Samba Digital is a midsize branding agency located in Miami, Florida. Their services include Branding and Video Production.
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UndisclosedUndisclosed50 - 249New York, NY
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Village Print & Media is a Commercial Printing company. Their midsize team is based in New York, New York and provides Commercial Printing and Web Design. The agency was established in 1970.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 12 projectsThink Branded Media is a video production company that excels in creating high-quality multimedia content, including corporate video production, cinematography, and video editing. Overall, 100% of reviewers praised their creativity, professionalism, and efficient project management. Notably, 70% mentioned their ability to deliver impressive results under tight deadlines, and 60% highlighted their collaborative approach and adaptability to client needs.
$5,000+$150 - $199 / hr2 - 9Serves United StatesServices provided
See all 4 projectsTakt/Studios is a multimedia production firm specializing in video production, videography, and video editing services. With a 100% positive feedback rate from reviewers, the company is praised for its attention to detail, creative excellence, and strong project management. Clients commend Takt/Studios for delivering high-quality, impactful video content that aligns with their brand identity and communication goals.
$25,000+Undisclosed50 - 249Serves United StatesServices provided
See all 61 projectsCasual is a multimedia production company specializing in video production services, including motion graphics, videography, and post-production. They are recognized for their creativity, professionalism, and ability to produce high-quality deliverables across various industries, with 100% of reviews highlighting their exceptional project management and flexibility. Clients consistently praise their culture fit, responsiveness, and the impressive quality of the final products.
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$10,000+$25 - $49 / hr10 - 49Austin, TX
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See all 7 projectsAlgoryte is a multimedia production company specializing in creating animated videos and utilizing motion graphics and 3D modeling. Across their reviews, clients commend Algoryte for their excellent project management and communication, with 100% of reviewers highlighting their ability to deliver inspiring and high-quality final products. Clients also appreciate their adaptability and cost-effectiveness.
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UndisclosedUndisclosed10 - 49Newburyport, MA
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Established in 2004, Shanghai Brandigo Advertising Co., Ltd. Is a branding agency. The agency offers Branding and Market Research.
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$10,000+$100 - $149 / hr10 - 49New York, NY
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See all 3 projectsNKPR is a public relations agency specializing in media relations, brand awareness, and event coordination. The company consistently receives positive feedback, with clients praising their professionalism, strategic thinking, and timely delivery. Approximately 100% of reviewers highlight NKPR's alignment with company values and their role as an extension of clients' internal teams. Their tailored, creative solutions and successful project execution are frequently commended.
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UndisclosedUndisclosed2 - 9Washington, DC
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Cairo News Company is a video production agency established in 2004. Their services include Video Production and Translation.
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UndisclosedUndisclosed2 - 9Saint Anthony, MN
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Headquartered in Saint Anthony, Minnesota, Convey is a small IT strategy consulting company. The team provides IT strategy consulting and Video Production.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 10 projects5 Pound Media is a multimedia production company specializing in video production services, including videography, video editing, and corporate video production. Across their reviews, 5 Pound Media consistently receives positive feedback, with approximately 95% of clients praising their creativity, professionalism, and efficient project management. Clients frequently highlight their ability to deliver high-quality video content on time and within budget, with 60% mentioning their adaptability and effective communication.
$5,000+$150 - $199 / hr2 - 9Serves United StatesServices provided
See all 52 projectsOrigin Films is a distinguished multimedia production company specializing in videography, film production, and corporate video production. They consistently receive positive feedback, with 100% of reviews highlighting their exceptional project management and creative storytelling capabilities. Notably, 85% of reviewers commend their ability to enhance brand visibility and engagement through visually compelling video content. Overall, clients appreciate their professionalism, creativity, and attention to detail.
$5,000+$50 - $99 / hr10 - 49Serves United StatesServices provided
See all 16 projectsSIERRA Production House is a multimedia production company specializing in video production, cinematography, and post-production services. Reviews show an 85% positive feedback rating, highlighting effective project management, clear communication, and cultural fit, with 80% of reviewers noting their ability to deliver high-quality video content on time. Some feedback suggests room for improvement in proactivity and client relationship authenticity.
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$5,000+$100 - $149 / hr2 - 9Los Angeles, CA
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Defined Productions is an Advertising company. They are in Los Angeles, California and have small team. Their services include Advertising and Video Production.
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$5,000+$100 - $149 / hr2 - 9Nashville, TN
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The BRANDAGEMENT is a branding firm. They offer Branding and Digital Strategy and were launched in 2009. The company is based in Nashville, Tennessee.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 43 projectsBrandefy is a distinguished video production company specializing in multimedia production, video editing, and corporate video production. Nearly 90% of clients highlight their creativity and comprehensive project management, noting that Brandefy excels in delivering high-quality, visually compelling content on time. Their collaborative and adaptable approach consistently meets client needs across various industries.
$10,000+$150 - $199 / hr2 - 9Serves United StatesServices provided
See all 14 projectsZero One Digital Media is a video production company specializing in multimedia production, video editing, and corporate video production. The company is consistently praised for its professionalism and high-quality work, with 100% of reviewers highlighting its collaborative and responsive approach. Their expertise in video production, from cinematography to post-production services, is frequently commended, making them a trusted partner for various complex projects.
$5,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 35 projectsFeel Right Inc. is a distinguished video production company specializing in Corporate Video Production, Film Editing and Production, and Video Post Production services. With a 100% positive feedback rate, clients commend their high-quality outputs and proactive project management. Remarkable strengths include creative script development and professional cinematography, with 90% of reviewers highlighting their outstanding communication and collaboration abilities.
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UndisclosedUndisclosed2 - 9Los Angeles, CA
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PRIME L.A. Public Relations is a public relations firm. Their small team is based in Los Angeles, California. Their services include Public Relations and Broadcast Video.
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UndisclosedUndisclosed2 - 9Metairie, LA
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Located in Metairie, Louisiana, Yee-Haw Online Marketing and Media Production, LLC. Is a small graphic design agency. Their services include Graphic Design and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Alderson, WV
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Graphic design agency PRESIDIO STUDIOS is in Alderson, West Virginia. Their services include Graphic Design and Print Design.
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UndisclosedUndisclosed2 - 9Morgantown, WV
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Based in Morgantown, West Virginia, Mind Merge Design is a graphic design agency. They focus on Graphic Design and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Miami Beach, FL
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Small user experience company mango collective, is headquartered in Miami Beach, Florida. The team specializes in UX/UI Design and Branding.
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UndisclosedUndisclosed2 - 9Greenville, SC
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HD Pro Production is a small Greenville, South Carolina-based Event Marketing company. The team specializes in Event Marketing and Broadcast Video.
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UndisclosedUndisclosed2 - 9Belgrade, MT
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Pendleton Communications is a small public relations agency in Belgrade, Montana. Their services include Public Relations and Advertising.
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UndisclosedUndisclosed2 - 9Lawrence, KS
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HAVA Studios, a graphic design company, is headquartered in Lawrence, Kansas. Established in 2008, the team focuses on Graphic Design and Lighting Design.
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UndisclosedUndisclosed2 - 9Southern View, IL
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Headquartered in Southern View, Illinois, Liberated Productions is a small video production company. The team provides Video Production and Logo.
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UndisclosedUndisclosed2 - 9New York, NY
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City Headshots is a small New York, New York-based Corporate Photography company. Their services include Corporate Photography and Branding.
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UndisclosedUndisclosed2 - 9Seattle, WA
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Drag & Drop Creative, a small branding agency, is headquartered in Seattle, Washington. Their services include Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Portsmouth, NH
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Grinning Moon Creative, a graphic design agency, was founded in 2000. The small team offers Graphic Design and Logo.
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UndisclosedUndisclosed2 - 9Cedar Falls, IA
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Pyke Studios is a video production company. Established in 2013, the team provides Video Production and Graphic Design.
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UndisclosedUndisclosed2 - 9Grand Rapids, MI
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Blue Sky Sessions is an e-commerce development firm. The company is based in Grand Rapids, Michigan. Their services include E-Commerce Development and Video Production.
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UndisclosedUndisclosed2 - 9Gurnee, IL
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Logicastle, a small graphic design agency, is based in Gurnee, Illinois. The team offers Graphic Design and Logo.
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UndisclosedUndisclosed2 - 9Woodstock, GA
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Big Social Marketing, a small Mobile & App Marketing company, is based in Woodstock, Georgia. The team provides Mobile & App Marketing and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Woodstock, GA
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Sunergeo Creative is a branding firm launched in 2001. Their team focuses on Branding and Content Marketing.
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UndisclosedUndisclosed2 - 9Savannah, GA
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Established in 2016, Brand Logic, Inc. Is a Corporate Photography company. The team provides Corporate Photography and Graphic Design and is in Savannah, Georgia.
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UndisclosedUndisclosed2 - 9Longwood, FL
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Aedieno is a branding firm founded in 2011. The team provides Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Tampa, FL
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Branding firm StudioMax Design is headquartered in Tampa, Florida. The team focuses on Branding and Other Design.
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UndisclosedUndisclosed2 - 9Boca Raton, FL
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Corporate Photography company Stealth Creations Inc. Provides Corporate Photography and Mobile App Development. They were launched in 2013.
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UndisclosedUndisclosed2 - 9Fort Lauderdale, FL
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Creative Love Egg Donor and Surrogacy Agency, a branding company, is located in Fort Lauderdale, Florida. They focus on Branding and Graphic Design and were founded in 2010.
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UndisclosedUndisclosed2 - 9Hattiesburg, MS
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DbVantage is a Hattiesburg, Mississippi-based branding agency. They focus on Branding and Video Production.
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UndisclosedUndisclosed2 - 9Poplar Bluff, MO
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Smart Marketing is a graphic design agency established in 2014. Their services include Graphic Design and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Joplin, MO
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Storm Cloud Marketing, a graphic design agency, was founded in 1998. Based in Joplin, Missouri, the team focuses on Graphic Design and Other Digital Marketing.
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UndisclosedUndisclosed2 - 9Roeland Park, KS
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Wildfire Web Design is a small Corporate Photography company headquartered in Roeland Park, Kansas. The team provides Corporate Photography and IT managed services.
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UndisclosedUndisclosed2 - 9Billings, MT
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OMH Agency is an Advertising company. They focus on Advertising and Broadcast Video and were launched in 2015. The company is headquartered in Billings, Montana.
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UndisclosedUndisclosed2 - 9Fergus Falls, MN
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831 Web is a small Fergus Falls, Minnesota-based e-commerce development firm. The team specializes in E-Commerce Development and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Springfield, MO
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PulseStudios, Inc. Is an Advertising company. Their small team is headquartered in Springfield, Missouri. Their services include Advertising and Video Production.
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UndisclosedUndisclosed2 - 9Canton, MA
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Blazit Marketing is an application development company. Established in 2009, the company provides Mobile App Development and Video Production.
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UndisclosedUndisclosed2 - 9Ozark, MO
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Ozam Productions Inc. Is a Digital Strategy company. The company is based in Ozark, Missouri. Their services include Digital Strategy and Graphic Design.
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UndisclosedUndisclosed2 - 9Papillion, NE
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Small Advertising company Evertold Digital Media, LLC, is located in Papillion, Nebraska. Their services include Advertising and Broadcast Video.
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UndisclosedUndisclosed2 - 9Bottineau, ND
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Headquartered in Bottineau, North Dakota, Bartlett Idea Co. Is a Corporate Photography company. Their services include Corporate Photography and Print Design.
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UndisclosedUndisclosed2 - 9Marshfield, MA
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Viamark Video is an Advertising company launched in 2001. The team focuses on Advertising and Media Planning & Buying.
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UndisclosedUndisclosed2 - 9Boston, MA
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Artemis Communications, LLC, an Event Marketing company, is in Boston, Massachusetts. They specialize in Event Marketing and Graphic Design.
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UndisclosedUndisclosed2 - 9Greenville, GA
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Founded in 2001, DFM Graphics is a graphic design agency. The small team focuses on Graphic Design and Video Production.
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UndisclosedUndisclosed2 - 9Mokena, IL
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Kristin Murphy Design is a branding company. Their small team is in Mokena, Illinois. Their services include Branding and Logo.
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UndisclosedUndisclosed2 - 9Westborough, MA
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Ivy Creative is a small branding agency headquartered in Westborough, Massachusetts. The team specializes in Branding and Corporate Photography.
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UndisclosedUndisclosed2 - 9Sioux Falls, SD
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Founded in 2015, AGE Media & Promotion, a small branding agency, is in Sioux Falls, South Dakota. Their team focuses on Branding and Corporate Photography.
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UndisclosedUndisclosed2 - 9Columbia, SC
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Small web design company Mountain Castle Media, is located in Columbia, South Carolina. The team focuses on Web Design and Graphic Design.
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UndisclosedUndisclosed2 - 9Hackensack, NJ
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Studio C, Creative Consultants is a print design agency. Founded in 2013, the team focuses on Print Design and Graphic Design.
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List of the Top 15 United States Video Production Companies
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$10,000+$100 - $149 / hr2 - 9Costa Mesa, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$25,000+Undisclosed50 - 249Brooklyn, NY
Ability to deliver
37.5/40.018/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9New York, NY
Ability to deliver
37.4/40.017.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
75% Video Production25% Other -
$1,000+$100 - $149 / hr2 - 9Santa Monica, CA
Ability to deliver
36.7/40.018/20 Reviews10/10 Clients & Experience8.7/10 Market PresenceService focus
100% Video Production -
$10,000+$50 - $99 / hr2 - 9Oakland, CA
Ability to deliver
36.5/40.018/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
95% Video Production5% Other -
$25,000+$200 - $300 / hr2 - 9Walnut Creek, CA
Ability to deliver
36.5/40.017.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
80% Video Production20% Other -
$5,000+Undisclosed2 - 9Chicago, IL
Ability to deliver
36.4/40.020/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
80% Video Production20% Other -
$1,000+$50 - $99 / hr10 - 49Encinitas, CA
Ability to deliver
36.4/40.017.2/20 Reviews9.8/10 Clients & Experience9.3/10 Market PresenceService focus
100% Video Production -
$5,000+Undisclosed10 - 49Somerville, MA
Ability to deliver
36.3/40.016.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Huntington Beach, CA
Ability to deliver
36.3/40.017.4/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed10 - 49Miami, FL
Ability to deliver
36.2/40.016.6/20 Reviews9.7/10 Clients & Experience9.9/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Denver, CO
Ability to deliver
36/40.017.6/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Irvine, CA
Ability to deliver
35.9/40.016.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$10,000+$100 - $149 / hr2 - 9Bethesda, MD
Ability to deliver
35.9/40.019.2/20 Reviews9.9/10 Clients & Experience6.8/10 Market PresenceService focus
75% Video Production25% Other -
$1,000+$100 - $149 / hr2 - 9Los Angeles, CA
Ability to deliver
35.9/40.016.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
80% Video Production20% Other -
$50,000+Undisclosed2 - 9Oakbrook Terrace, IL
Ability to deliver
35.9/40.016.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$5,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
35.8/40.017/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr10 - 49Chicago, IL
Ability to deliver
35.8/40.017.8/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
65% Video Production35% Other -
$10,000+$150 - $199 / hr2 - 9San Francisco, CA
Ability to deliver
35.8/40.016.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$1,000+Undisclosed2 - 9Denver, CO
Ability to deliver
35.7/40.016.6/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
85% Video Production15% Other -
$10,000+Undisclosed10 - 49Orlando, FL
Ability to deliver
37.4/40.018.4/20 Reviews9.3/10 Clients & Experience9.6/10 Market PresenceService focus
50% Video Production50% Other -
$10,000+Undisclosed2 - 9Baltimore, MD
Ability to deliver
35.7/40.016.6/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
100% Video Production -
$5,000+Undisclosed10 - 49San Francisco, CA
Ability to deliver
35.7/40.016.8/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
95% Video Production5% Other -
$1,000+Undisclosed10 - 49Englewood, CO
Ability to deliver
35.6/40.016.6/20 Reviews9.3/10 Clients & Experience9.6/10 Market PresenceService focus
100% Video Production -
$1,000+$150 - $199 / hr50 - 249Inglewood, CA
Ability to deliver
35.5/40.015.8/20 Reviews9.8/10 Clients & Experience9.9/10 Market PresenceService focus
80% Video Production20% Other -
$25,000+Undisclosed2 - 9Los Angeles, CA
Ability to deliver
35.5/40.016.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Video Production -
$10,000+$100 - $149 / hr10 - 49Dallas, TX
Ability to deliver
35.4/40.017.8/20 Reviews9/10 Clients & Experience8.7/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr2 - 9Brooklyn, NY
Ability to deliver
35.4/40.017.6/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr2 - 9Covina, CA
Ability to deliver
35.4/40.016/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
75% Video Production25% Other -
$10,000+$100 - $149 / hr10 - 49Sausalito, CA
Ability to deliver
35.3/40.016.6/20 Reviews10/10 Clients & Experience8.7/10 Market PresenceService focus
100% Video Production
Latest Video Production Articles
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U.S. Video Production FAQs
A full video production engagement typically covers some or all of:
- Pre-production — concept development, scriptwriting, storyboarding, location scouting, casting, scheduling
- Production — the shoot itself; directors, DPs, camera and lighting crews, sound, talent direction
- Post-production — editing, color grading, sound design, motion graphics, VFX
- Animation and motion design — 2D/3D animation, explainer videos, motion graphics for non-live-action content
- Distribution-ready cuts — producing the multiple aspect ratios and durations modern channels demand
Some firms cover end-to-end; others specialize in a phase (production-only houses that shoot for agencies, post-only houses that finish what others shoot, animation-only studios). Make sure to match firm scope to whether you need a one-stop partner or a specialist plugging into your existing workflow.
Based on data gathered by our team through client reviews and case studies, the typical timeline for video production goes for:
- Social-first content (creator-style or simple shoots): 2–4 weeks
- Explainer or animated video (60–120 seconds): 4–8 weeks
- Brand film or commercial (high production value, single deliverable): 6–12 weeks
- Campaign with multiple deliverables (hero film + cutdowns + social): 10–16 weeks
- Documentary or content series: 3–9 months
The slowest part is usually pre-production (concept approvals, talent booking, location coordination). Build in stakeholder review windows realistically — last-minute creative pivots after the shoot are extremely expensive.
Based on Clutch pricing data, video production has unusually wide pricing variance because budgets reflect production value as much as deliverable count:
- Social-first or creator-style content: $2,500 – $15,000 per finished piece
- Explainer videos (animated, 60–120 seconds): $10,000 – $50,000
- Brand films and commercials (live-action, mid-tier production): $25,000 – $150,000
- High-production commercials (national-scale, premium talent and locations): $150,000 – $1M+
- Ongoing content retainers: typically $10,000 – $75,000 pet month for steady production cadence
Some pricing fundamentals to keep in mind are location and talent; they drive costs more than equipment. Additionally, post-production scales with creative complexity, not just minute count, and revisions outside the agreed scope are where budgets balloon.
Filter your options on these three factors — portfolio match for the specific kind of video you need, production scale appropriate to your budget, and creative chemistry with the director.
- Portfolio match matters because video production firms are stylistic; a documentary-style firm shoots differently than a commercial firm or an animation studio.
- Production scale appropriate to budget means pairing a $40,000 explainer with a $40,000-tier production house, not a national-commercial shop slumming.
- Creative chemistry with the director is the single biggest predictor of whether the final cut feels right; the director is the creative author, and you'll be in working sessions with them for weeks.
Also ask: how the firm handles revisions and scope changes, what's included versus billed separately (music licensing, talent buyouts, location fees), and what the rights structure looks like for finished work.
- One-size-fits-all reels. A firm whose work all looks identical either has a strong stylistic preference (which may not fit you) or doesn't actually customize to client needs.
- Vague pricing without scope clarity. "It depends" is fine as a starting answer; "we'll figure it out as we go" is a recipe for budget surprises. Reputable firms can quote against a tight scope.
- Reluctance to discuss music licensing and talent buyouts. These are common cost surprises. Firms that gloss over them in pitch are setting up later invoices.
- No discussion of cutdowns and aspect ratios. Modern video work yields multiple deliverables from one shoot. A firm that pitches a single 90-second hero with no cutdown plan is missing the era.
- Director or DP swap mid-project. Reputable firms confirm specific creative leads before shooting; bait-and-switch on the named director is a bad sign.
Don’t jump the gun after simply viewing their portfolios. Make sure to carefully assess their capabilities and track record to avoid any of these warning signs.