Chomp Creative Studio

Please describe your company and your position there.

I am the Director of Global Marketing for Natural Alternatives International, Inc. and CarnoSyn® Brands.

In my role, I am responsible for the strategic and tactical development, management, execution, and evaluation of marketing efforts across various company channels and markets, including: sports nutrition, wellness and healthy aging, direct-to-consumer, plus domestic and international nutraceutical contract manufacturing.

For what projects/services did your company hire Chomp Creative Studio?

We hired Chomp Creative to support video production for a new B2B video focusing on the most frequently asked questions fielded by our sports nutrition sales team.

What were your goals for this project?

The primary goals of the video were twofold:

1. Provide our sales team with an engaging education tool to share with prospective customers.
2. Enhance our existing B2B communications efforts on LinkedIn and our website.

How did you select Chomp Creative Studio?

Having worked closely with Chomp Creative in the past with very successful results, they were my "go to" partner for this new B2B video concept.

Describe the video(s) and the process in detail.

The Chomp team was very involved from our first brainstorming call, through concepting, scripting, storyboarding, animation and sound engineering, providing feedback and recommendations along the way.

What was your vendors' project management or feedback process?

The Chomp team was extremely diligent and worked through several rounds of feedback and a change order.

Can you share any outcomes from the project that demonstrate progress or success?

Having just launched the video about 30 days ago, we're in the early stage of realizing the full potential and reach. Marketing is currently leveraging the video on LinkedIn to drive qualified traffic to our website and a linked thumbnail image of the video is embedded in the electronic signatures of our sales team.

How effective was the workflow between your team and theirs?

The workflow and overall communication via Outlook email and Basecamp met expectations and were very effective.

What did you find most impressive about this company?

Chomp Creative Studio has been a valuable partner for about four years. What I find most impressive is their video production expertise and overall quality of work. In addition, they are a pleasure to work with and are extremely reliable.

Are there any areas for improvement?

Nothing comes to mind.

Please describe your company and your position there.

I am the Director of Marketing at ZTelco, a growing software company focusing on unified communication solutions for business.

Solutions include phone systems, fiber internet, video conferencing, text messaging, work chat, and more.

For what projects/services did your company hire Chomp Creative Studio?

Chomp was hired to create a video that would demonstrate the new product line and its applications.

What were your goals for this project?

Our goals were to build awareness and interest in our products. We needed a clear message and a clear way of presenting it.

How did you select Chomp Creative Studio?

Having reviewed Chomp's portfolio and comparing it with others' we found that Chomp paid attention to detail. Additionally, after speaking with Chomp, they offered a lot of marketing insight that we were able to incorporate into future projects.

Describe the video(s) and the process in detail.

The resulting video turned a very complex series of tech products into a packaged good that was easy to present.

Chomp we above and beyond by exporting videos at different lengths for various purposes. Included were a 30-second video, a 1-minute video, and a 90-second video.

What was your vendors' project management or feedback process?

Project management for this project was spectacular. At first I was skeptical of using another software to manage the project but quickly realized the full benefit of the tools Chomp chose to manage the projects.

All projects were managed by a project management platform so all communications were easily accessible from one location.

Can you share any outcomes from the project that demonstrate progress or success?

The resulting video has given our sales team a great followup piece to continue the conversation with new leads.

We have used it successfully to build confidence in a new product, in a sea of competition. Currently, we are testing how it performs on our home page.

How effective was the workflow between your team and theirs?

The workflow was effective. All messages were quickly answered and forwarded to the correct people. It helped having all messages stored in one location to prevent messages getting lost in the inbox.

What did you find most impressive about this company?

The company is very responsive to customer needs, but were quick to push back when a request would have negative impacts on the project.

Chomp clearly communicated when a request would cause issues for us down the road. Doing so helped us avoid problems.

Please describe your company and your position there.

Artemis Institute for Clinical Research is a company that managed clinical trials for our Pharmaceutical sponsors. I am the VP of Operations at Artemis.

For what projects/services did your company hire Chomp Creative Studio?

We hired Chomp to come in and film an "About Us" video as well as have them create an animated "About Clinical Trials" video.

What were your goals for this project?

To create two informative videos to use to engage our patients and our sponsors

How did you select Chomp Creative Studio?

My team selected Chomp by evaluating their previous work and reviewing the process they were going to take to get our goals achieved.

Describe the video(s) and the process in detail.

For the onsite video, they did a walk through to get to know the space and worked with us to create a script. Once that was created they came onsite to film in two different sections. They were very animated, energetic, and helpful and really engaged our entire team. It was a great day for everyone involved.

What was your vendors' project management or feedback process?

They really did a great job on the first try for both videos. They took our feedback and turned it around very quickly. They were heavily involved in providing best practices on our scripts during the planning phase as well.

Can you share any outcomes from the project that demonstrate progress or success?

We have an excellent video that has gotten great feedback from our patients and employees

How effective was the workflow between your team and theirs?

Great. The communication was great and we finished in a really timely manner.

What did you find most impressive about this company?

The employees really love what they do and are extremely passionate about their jobs. That came through as they engaged our team and delivered us an excellent product.

Are there any areas for improvement?

None

Please describe your company and your position there.

I am the Head of Global Marketing for a tech-enabled workforce solutions company. We have employees around the world and I lead marketing strategy, operations and communications for our global locations

For what projects/services did your company hire Chomp Creative Studio?

We hired Chomp Creative to produce a brand new explainer video for iWorkGlobal. Our challenge was to quickly convey our services to potentially top-of-funnel audiences who did not have prior knowledge about our industry.

What were your goals for this project?

Our goals were to refresh our brand with a new video and use this video for both lead generation and increased brand awareness. We intended to showcase this video on several communication platforms including social media, website and email. We anticipated this video to lead to an increase in services interest for our business.

How did you select this vendor?

We considered a couple video production companies who had proactively reached out to me before we had solidified our annual marketing plans. Cost was a big factor and portfolio alignment was important. We needed to see evidence of prior work that aligned with the look and feel we were seeking for our new video. I and the CEO were the primary decision makers in the selection process

Describe the video(s) and the process in detail.

The vendor's scope included scripting, storyboarding and animation. I wrote a detailed creative brief of what we were looking for, including sample videos that captured the look and feel. The vendor provided an initial script which I edited through a couple rounds. The vendor provided voiceover auditions, of which I chose one and then moved to storyboard which took the majority of time. We moved through several rounds of storyboarding and then animation moved quickly after that.

What was your vendors' project management or feedback process?

Two people were involved from Chomp which made it easy to keep track of requests, comments and feedback - the project manager and owner. The Chomp team used BaseCamp which was a useful project management tool to keep track of requests, feedback and timelines. The team worked with me on several rounds of feedback and were gracious, while remaining curious and responsive to ideas.

Can you share any outcomes from the project that demonstrate progress or success?

The feedback that we've received from employees has been spectacular. As employees who are not marketing-oriented, they understood the clear difference between our old explainer video and this new Chomp-created video without prompts. We have received positive feedback from external stakeholders as well.

How effective was the workflow between your team and theirs?

BaseCamp, as mentioned before, was a great and modern tool to use for project management purposes. This was a very effective workflow between Chomp and our team.

What did you find most impressive about this company?

Their responsiveness, patience and adherence to the creative brief were the things that impressed me most. I never had to follow up on a pending question. It was always answered within minutes or hours-which as anyone who has dealt with agencies knows is hard-to-find. Knowing when to push back on a client in a respectful, yet firm way is something rare in a creative agency and Chomp knows how to do this in spades. Finally and most importantly, reading my creative brief and clearly understanding and portraying what we want is key and the final product shows this.

Are there any areas for improvement?

Nothing really sticks out to me as something that could have been done significantly differently.

Introduce your business and what you do there.

I’m the senior director of marketing of Avadyne Health. We provide self-pay and bad debt recovery services for hospitals nationwide.

What challenge were you trying to address with Chomp Creative Studio?

We had created an AR app that we were marketing to hospital business offices, and we needed a way to explain it to the marketplace.

What was the scope of their involvement?

Chomp Creative Studio created a two-minute explainer video that explained our AR app. We were adding to our existing process, specifically adding a QR code to the statement that needed to be scanned. We needed to explain to hospitals how that would work. 

We had an example of something we used prior to Chomp Creative Studio coming on board. I explained to Chomp Creative Studio what features we wanted to showcase and what our desired outcomes were. I provided a bunch of materials about the process and each step. 

Chomp Creative Studio wrote the script, which we then refined. After that, we created a shot list. We needed it in three weeks for a specific conference. Chomp Creative Studio got it written, shot, and produced in time.

What is the team composition?

Al (CEO and Co-Founder) was my main contact. He was available at the shooting, did creative direction, and provided the talent. There was also a small film crew of two, a partner involved in the process that did some scriptwriting, and a project manager.

How much have you invested with them?

I’m not sure.

What is the status of this engagement?

The project ran from August–September 2019.

What evidence can you share that demonstrates the impact of the engagement?

An AR app is not commonly used in health care space and business office, so our platform was going to have a good impact to begin with. Chomp Creative Studio made it visualize extremely well. We got good feedback from the C-suite team that viewed the video before it was published. In the market, it really helped share the message and explain the product really well in a short amount of time.

How did Chomp Creative Studio perform from a project management standpoint?

They made it extremely smooth, which is why it got done so quickly. They were on top of everything, and everything they said they were going to do, they did. we worked well together.

One of the things I liked the best was that they used some technology to do the review process. That way, we could provide some feedback and make edits right away.

What did you find most impressive about them?

They were very professional, very organized, and very experienced. Chomp Creative Studio definitely had done this before and knew what they were doing. They created a good product with very little direction and without any problems along the way. 

Are there any areas they could improve?

Not that I can think of, I’m really happy with what they’ve done. They’re a good team to work with.

Any advice for potential customers?

When working with any third party, be supportive and provide information so that they can do their job.

Please describe your company and your position there.

Harris Search Associates is a retained executive search firm practice focused on higher education and academic medicine.

For what projects/services did your company hire Chomp Creative Studio?

We hired Chomp Creative to develop an explainer video for our website and recently hired them again to update the content.

What were your goals for this project?

To update the video

How did you select this vendor?

We had such a great experience with them the first time, we did not hesitate to contract them once again.

Describe the video(s) and the process in detail.

The original process was thorough and they engaged throughout. The revamped video was once again done with the same level of professionalism and response.

What was your vendors' project management or feedback process?

They have always been excellent at seeking feedback as well as providing a detailed project management plan.

Can you share any outcomes from the project that demonstrate progress or success?

It was a home run - just as before.

How effective was the workflow between your team and theirs?

excellent

What did you find most impressive about this company?

The responsiveness is outstanding. They are quite clearly leaders in their field.

Are there any areas for improvement?

There may be some but none come to mind.