Top Public Relations Firms
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Featured
What are Featured Providers?
$10,000+$150 - $199 / hr10 - 49New York, NYServices provided
See all 9 projectsChannel V Media is a Public Relations and Corporate Communications agency recognized for its expertise in media relations and brand reputation enhancement. Client feedback consistently highlights their strategic approach and deep understanding of diverse industries, achieving notable results such as a 400% increase in media coverage for one client. Approximately 90% of reviews emphasize their creativity, strategy, and ability to meet objectives, making them a highly recommended partner for PR and communications needs.
$5,000+$100 - $149 / hr10 - 49St. Petersburg, FLServices provided
See all 315 projectsOtter Public Relations is a PR firm specializing in Media Relations and Public Communications, known for enhancing Brand Reputation through effective media coverage. With a focus on strategic content development and SEO, they have received overwhelmingly positive feedback, with clients praising their speedy delivery, strong writing, and effective project management. Approximately 100% of reviewers highlight their efficiency and quality of service.
$5,000+$150 - $199 / hr50 - 249Chicago, ILServices provided
See all 30 projectsInterdependence is a Public Relations firm specializing in media relations, corporate communications, and brand reputation. They receive overwhelmingly positive feedback, with about 90% of reviews highlighting their effective communication, timely deliverables, and strategic approach. Approximately 80% of clients mention their adaptability and ability to align with company values, further emphasizing their strength in public media relations and brand awareness.
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UndisclosedUndisclosed10 - 49Cuyahoga Falls, OH
Services provided
Triad Adv is a small Digital Strategy company established in 1994. Their team specializes in Digital Strategy and Graphic Design.
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UndisclosedUndisclosed10 - 49Little Rock, AR
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Albright Ideas is an Advertising company. They were founded in 1988 and provide Advertising and Digital Strategy.
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr10 - 49Scottsdale, AZServices provided
See all 28 projects10 to 1 Public Relations is a reputable PR and communications agency specializing in media relations, brand reputation, and corporate communications. The company is lauded for its professionalism, reliability, and ability to effectively manage media coverage and brand positioning. According to reviews, approximately 90% of clients express satisfaction with the agency's proactive approach and results-driven strategies, highlighting its role in enhancing brand awareness and media presence across various industries.
$5,000+$150 - $199 / hr10 - 49Williamsburg, VAServices provided
See all 29 projectsTheBestReputation is a Public Relations and Media Communications firm renowned for its expertise in media relations and brand reputation management. Feedback from clients is overwhelmingly positive, with 100% of reviewers highlighting their strategic PR capabilities and 83% praising their responsiveness and execution. The firm excels in enhancing media coverage and brand visibility with a tailored approach, consistently delivering impressive outcomes for their clients.
$10,000+$150 - $199 / hr10 - 49Lewisville, TXServices provided
See all 49 projectsIdea Grove is a public relations and communications firm specializing in enhancing brand reputation through strategic media relations, corporate communications, and public media coverage. Across reviews, clients consistently highlight Idea Grove's excellent project management, with 100% praising their timely delivery and dedication to client success. Additionally, around 70% of reviewers commend their unique content development and PR strategies for elevating brand awareness and thought leadership.
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UndisclosedUndisclosed10 - 49Birmingham, England
Services provided
Carousel Marketing is a Marketing Strategy company founded in 1996. The small team focuses on Marketing Strategy and Market Research.
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UndisclosedUndisclosed10 - 49Nairobi City, Kenya
Services provided
TDF Group ltd is a branding agency. They were founded in 2008, and their services include Branding and Media Planning & Buying.
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UndisclosedUndisclosed10 - 49دبي, United Arab Emirates
Services provided
Xite Live is a Content Marketing company. Their team is located in دبي, United Arab Emirates. The agency specializes in Content Marketing and Social Media Marketing.
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$5,000+Undisclosed10 - 49Burlingame, CA
Services provided
Redcube Production Inc. Is a Burlingame, California-based branding firm. They focus on Branding and Video Production.
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UndisclosedUndisclosed10 - 49Halifax, Canada
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Video production company Colour offers Video Production and Social Media Marketing. They are located in Halifax, Canada and Toronto, Canada.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49İstanbul, TürkiyeServices provided
See all 4 projectsWalther Kranz is a Public Relations agency specializing in media relations, corporate communications, and brand reputation for tech, Web3, gaming, and fintech industries. Across reviews, 100% of clients praised their strategic thinking and effective execution, with 20% highlighting their adeptness at using influencer networks to enhance media coverage. Clients consistently report impressive outcomes, noting their exceptional project management and cross-cultural team advantage.
$10,000+$300+ / hr2 - 9Austin, TXServices provided
See all 17 projectsDISRUPT PR is a public relations firm that excels in media relations, brand reputation, and public communications. Across their reviews, 100% of clients praised their timely delivery, strategic approach, and creative solutions. They are noted for their strong communication skills and the ability to align with clients' values, consistently exceeding expectations and enhancing media coverage.
$10,000+$150 - $199 / hr10 - 49Newport Beach, CAServices provided
See all 7 projectsGateway Group is a Public Relations and Investor Relations firm renowned for its expertise in corporate communications, media relations, and brand reputation. Reviews indicate a high satisfaction rate, with approximately 90% of clients praising their strategic communication and project management skills. Clients consistently highlight Gateway Group's ability to enhance media coverage and investor confidence, as well as their professional, responsive, and results-oriented approach.
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UndisclosedUndisclosed10 - 49Dublin 8, Ireland
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Advertising company Irish Poster Advertising Limited-IPA-LTD focuses on Advertising and Digital Strategy. They are in Dublin 8, Ireland.
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UndisclosedUndisclosed10 - 49Dubai, United Arab Emirates
Services provided
One Communications and Marketing Group is an Advertising company. Their team is headquartered in Dubai, United Arab Emirates and focuses on Advertising and Branding.
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Featured
What are Featured Providers?
$10,000+$300+ / hr2 - 9Atlanta, GAServices provided
See all 4 projectsBrandSavor is a prominent public relations firm specializing in media relations, corporate communications, and public communications. The company has received predominantly positive feedback, with clients praising its expert project management and strategic media coverage efforts. Notably, 100% of the reviewers highlight BrandSavor's effective project execution, although one suggests enhanced transparency in media relations.
$5,000+$100 - $149 / hr10 - 49Amsterdam, NetherlandsServices provided
See all 19 projectsPRLab is a distinguished public relations firm renowned for its expertise in media relations, public communications, and brand reputation enhancement. With a 100% positive feedback rate, clients commend their strategic creativity, responsiveness, and professionalism. Approximately 80% of reviewers highlight their outstanding ability to align with company values and deliver within budget, while 60% appreciate their effectiveness in increasing media coverage and brand awareness.
$5,000+$100 - $149 / hr10 - 49Leeds, EnglandServices provided
See all 20 projectsProhibition PR is a dynamic public relations agency specializing in media relations, corporate communications, and brand reputation management. Reviews reveal a strong positive sentiment, with a high success rate in securing media coverage and enhancing brand visibility. Clients consistently praise their proactive communication and innovative strategies, noting that Prohibition integrates seamlessly with in-house teams and effectively increases public awareness across various industries.
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UndisclosedUndisclosed10 - 49Richmond, VA
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Red Orange Studio is a branding firm established in 2005. The team focuses on Branding and Logo and is located in Richmond, Virginia.
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UndisclosedUndisclosed10 - 49Indianapolis, IN
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Content Marketing company Dittoe Public Relations is located in Indianapolis, Indiana. They provide Content Marketing and Event Marketing and were established in 1999.
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Featured
What are Featured Providers?
$1,000+$300+ / hr10 - 49Agios Athanasios, CyprusServices provided
See all 65 projectsOBA PR is a public relations firm specializing in media relations, brand reputation, and corporate communications. Across various industries, clients consistently praise their ability to secure meaningful media coverage and enhance brand authority with successful placements in notable publications, such as Forbes and Entrepreneur. Impressively, 100% of reviews highlight their effective project management and honest communication, emphasizing their commitment to delivering results.
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UndisclosedUndisclosed10 - 49Indianapolis, IN
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Synergy Marketing Group, Inc. Is a branding company. They are headquartered in Indianapolis, Indiana and have small team. They specialize in Branding and Email Marketing.
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UndisclosedUndisclosed10 - 49Birmingham, AL
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Knight Eady is an Advertising company. Launched in 2013, the company is headquartered in Birmingham, Alabama. Their services include Advertising and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Louisville, KY
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Located in Louisville, Kentucky, Group Nine Marketing is a small Marketing Strategy company. The team specializes in Marketing Strategy and Advertising.
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UndisclosedUndisclosed10 - 49Houston, TX
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Public Content is a small Houston, Texas-based branding agency. Their services include Branding and Content Marketing.
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UndisclosedUndisclosed10 - 49Bloomington, IN
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BCS Advertising is a Logo company. In Bloomington, Indiana, the team focuses on Logo and Graphic Design.
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UndisclosedUndisclosed10 - 49Lafayette, LA
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Founded in 1979, Graham Group is a small Advertising company. Their services include Advertising and Graphic Design.
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UndisclosedUndisclosed10 - 49Houston, TX
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Ttweak LLC is an Advertising company headquartered in Houston, Texas. They focus on Advertising and Branding.
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UndisclosedUndisclosed10 - 49Lafayette, LA
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Right Angle is an Advertising company. They are based in Lafayette, Louisiana, and their services include Advertising and Branding.
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UndisclosedUndisclosed10 - 49Waco, TX
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Small branding agency Four Columns Marketing, is headquartered in Waco, Texas. The team specializes in Branding and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Dallas, TX
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Androvett Legal Media & Marketing is a small Advertising company. They offer Advertising and Branding and were established in 1995.
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UndisclosedUndisclosed10 - 49Granbury, TX
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GreenFox Marketing is an Advertising company. The Granbury, Texas-based agency was founded in 2016. Their services include Advertising and Branding.
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UndisclosedUndisclosed10 - 49New Orleans, LA
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GMC & Co is a Marketing Strategy company. They specialize in Marketing Strategy and Media Planning & Buying and were founded in 1987.
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UndisclosedUndisclosed10 - 49Boise, ID
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Oliver Russell & Associates is a Boise, Idaho-based Advertising company. The team focuses on Advertising and Branding.
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UndisclosedUndisclosed10 - 49Rexburg, ID
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Established in 2011, The Dealio Marketing is a graphic design company. Their services include Graphic Design and Web Design.
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UndisclosedUndisclosed10 - 49Fayetteville, AR
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Sells Agency is an Advertising company. The team focuses on Advertising and Media Planning & Buying and is located in Fayetteville, Arkansas.
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UndisclosedUndisclosed10 - 49Little Rock, AR
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Eric Rob & Isaac is an Advertising company. They are in Little Rock, Arkansas and have small team of experts. Their services include Advertising and Branding.
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UndisclosedUndisclosed10 - 49Houston, TX
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The Wright Touch is a small Event Marketing company launched in 1995. Their team focuses on Event Marketing and Digital Strategy.
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UndisclosedUndisclosed10 - 49Fayetteville, NC
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Branding company 219 Group is in Fayetteville, North Carolina. Their services include Branding and Graphic Design.
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UndisclosedUndisclosed10 - 49Burlington, NC
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North Star Marketing is an Advertising company. Headquartered in Burlington, North Carolina, the agency was established in 2000. Their team provides Advertising and Branding.
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UndisclosedUndisclosed10 - 49Asheville, NC
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The Goss Agency is a Marketing Strategy company established in 1998. The firm specializes in Marketing Strategy and Advertising.
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UndisclosedUndisclosed10 - 49Wheeling, WV
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Wheelhouse Creative LLC is an Advertising company based in Wheeling, West Virginia. They provide Advertising and Graphic Design.
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UndisclosedUndisclosed10 - 49Wilmington, NC
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Maximum Design & Advertising, Inc., a branding agency, was launched in 1998. The small team provides Branding and Event Marketing.
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UndisclosedUndisclosed10 - 49Asheville, NC
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JB Media Group, LLC, an Advertising company, was launched in 2010. The agency offers Advertising and Digital Strategy.
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UndisclosedUndisclosed10 - 49Rochester, MN
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MLT Group, a Marketing Strategy company, was established in 1986. The firm focuses on Marketing Strategy and Graphic Design.
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UndisclosedUndisclosed10 - 49Raleigh, NC
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BtB Marketing Communications, an Advertising company, focuses on Advertising and Branding. The agency is in Raleigh, North Carolina.
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UndisclosedUndisclosed10 - 49New Haven, CT
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Located in New Haven, Connecticut, Odonnell Company is an Advertising company. They provide Advertising and Digital Strategy and were established in 1996.
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UndisclosedUndisclosed10 - 49Minot, ND
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Ackerman-Estvold is a Business Consulting company. Located in Minot, North Dakota, the company was established in 2003. Their services include Business Consulting and Graphic Design.
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UndisclosedUndisclosed10 - 49High Point, NC
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KEMP Advertising + Marketing is a Marketing Strategy company. Located in High Point, North Carolina, the company specializes in Marketing Strategy and Web Design.
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UndisclosedUndisclosed10 - 49Dallas, TX
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Charity Advertising and Marketing Partners is a Direct Marketing company. Their team is headquartered in Dallas, Texas and offers Direct Marketing and Advertising.
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UndisclosedUndisclosed10 - 49Aiken, SC
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Established in 2010, Alison South Marketing Group, a small media planning and buying company, is headquartered in Aiken, South Carolina. Their team focuses on Media Planning & Buying and
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UndisclosedUndisclosed10 - 49Greenville, SC
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Traveling Storytellers is a media planning and buying company founded in 2012. The team focuses on Media Planning & Buying and Advertising and is headquartered in Greenville, South Carolina.
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UndisclosedUndisclosed10 - 49Springfield, MO
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ADsmith Marketing & Advertising, a graphic design agency, is based in Springfield, Missouri. They focus on Graphic Design and Advertising.
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UndisclosedUndisclosed10 - 49Greenville, SC
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Media planning and buying agency Crawford Strategy provides Media Planning & Buying and Advertising. They are based in Greenville, South Carolina.
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UndisclosedUndisclosed10 - 49Atlanta, GA
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10Xfive is an answering service company launched in 2016. The small team provides Call Center Services and Media Planning & Buying.
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UndisclosedUndisclosed10 - 49Greenville, SC
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ZWO Branding and Marketing, a media planning & buying agency, was established in 1997. The team provides Media Planning & Buying and Branding.
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UndisclosedUndisclosed10 - 49St. Louis, MO
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Kicking Cow Promotions is an Event Marketing company founded in 1999. The firm focuses on Event Marketing and Advertising, and is small.
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UndisclosedUndisclosed10 - 49Portland, ME
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Surprise Advertising, an Advertising company, is based in Portland, Maine. The team provides Advertising and Graphic Design.
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UndisclosedUndisclosed10 - 49Virginia, MN
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W.A. Fisher Advertising & Printing is an Advertising company established in 1922. The agency provides Advertising and Print Design, and is small.
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UndisclosedUndisclosed10 - 49York, PA
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Grit Marketing Group, a branding company, was founded in 2008. They offers Branding and Web Design.
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List of the Best Public Relations Agencies
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$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
37.3/40.020/20 Reviews10/10 Clients & Experience7.3/10 Market PresenceService focus
40% Public Relations60% Other -
$5,000+$100 - $149 / hr10 - 49St. Petersburg, FL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
100% Public Relations -
$1,000+$100 - $149 / hr50 - 249Sarasota, FL
Ability to deliver
35.4/40.019.2/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
65% Public Relations35% Other -
$10,000+$150 - $199 / hr10 - 49Lewisville, TX
Ability to deliver
35.2/40.018.8/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
70% Public Relations30% Other -
$10,000+$100 - $149 / hr250 - 999New York, NY
Ability to deliver
34.8/40.019.8/20 Reviews8.1/10 Clients & Experience6.9/10 Market PresenceService focus
60% Public Relations40% Other -
$25,000+$100 - $149 / hr50 - 249Boston, MA
Ability to deliver
33.9/40.016.8/20 Reviews10/10 Clients & Experience7.1/10 Market PresenceService focus
60% Public Relations40% Other -
$5,000+$150 - $199 / hr10 - 49Scottsdale, AZ
Ability to deliver
33.7/40.018.2/20 Reviews9.7/10 Clients & Experience5.9/10 Market PresenceService focus
80% Public Relations20% Other -
$5,000+$100 - $149 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
33.2/40.017/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
100% Public Relations -
$10,000+Undisclosed10 - 49Fort Lauderdale, FL
Ability to deliver
32.9/40.017.6/20 Reviews9.2/10 Clients & Experience6.1/10 Market PresenceService focus
70% Public Relations30% Other -
$5,000+$150 - $199 / hr10 - 49Williamsburg, VA
Ability to deliver
32.6/40.016.8/20 Reviews9.3/10 Clients & Experience6.5/10 Market PresenceService focus
100% Public Relations -
$5,000+$150 - $199 / hr50 - 249Chicago, IL
Ability to deliver
32.6/40.020/20 Reviews8.4/10 Clients & Experience4.2/10 Market PresenceService focus
100% Public Relations -
$1,000+$300+ / hr10 - 49Agios Athanasios, Cyprus
Ability to deliver
32.5/40.019.2/20 Reviews9.3/10 Clients & Experience4/10 Market PresenceService focus
80% Public Relations20% Other -
$5,000+Undisclosed2 - 9Risch-Rotkreuz, Switzerland
Ability to deliver
32.5/40.017/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
100% Public Relations -
$25,000+$150 - $199 / hr2 - 9London, England
Ability to deliver
32.3/40.017/20 Reviews9.4/10 Clients & Experience5.9/10 Market PresenceService focus
100% Public Relations -
$10,000+$150 - $199 / hr50 - 249Ardmore, PA
Ability to deliver
32.3/40.017.4/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+$300+ / hr2 - 9Toronto, Canada
Ability to deliver
32.2/40.017.2/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
100% Public Relations -
$10,000+$150 - $199 / hr50 - 249Reading , England
Ability to deliver
31.9/40.018.4/20 Reviews9.2/10 Clients & Experience4.3/10 Market PresenceService focus
50% Public Relations50% Other -
$5,000+$100 - $149 / hr2 - 9Calgary, Canada
Ability to deliver
31.8/40.018.4/20 Reviews10/10 Clients & Experience3.4/10 Market PresenceService focus
100% Public Relations -
$1,000+$100 - $149 / hr10 - 49Philadelphia, PA
Ability to deliver
31.8/40.017.8/20 Reviews10/10 Clients & Experience4/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
31.8/40.017/20 Reviews10/10 Clients & Experience4.8/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+Undisclosed10 - 49Houston, TX
Ability to deliver
32.5/40.016.6/20 Reviews9.8/10 Clients & Experience6.1/10 Market PresenceService focus
55% Public Relations45% Other -
$5,000+$150 - $199 / hr10 - 49Los Angeles, CA
Ability to deliver
31.7/40.017.6/20 Reviews10/10 Clients & Experience4.1/10 Market PresenceService focus
60% Public Relations40% Other -
$1,000+Undisclosed10 - 49Irvine, CA
Ability to deliver
31.6/40.018.8/20 Reviews5.2/10 Clients & Experience7.6/10 Market PresenceService focus
70% Public Relations30% Other -
$5,000+$150 - $199 / hr2 - 9Vancouver, Canada
Ability to deliver
31.4/40.017.4/20 Reviews9.4/10 Clients & Experience4.6/10 Market PresenceService focus
90% Public Relations10% Other -
$10,000+$200 - $300 / hr10 - 49
Ability to deliver
33.8/40.018.4/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
45% Public Relations55% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
31.1/40.016.4/20 Reviews9.1/10 Clients & Experience5.6/10 Market PresenceService focus
60% Public Relations40% Other -
$5,000+$100 - $149 / hr10 - 49Leeds, England
Ability to deliver
33.4/40.017.6/20 Reviews10/10 Clients & Experience5.8/10 Market PresenceService focus
45% Public Relations55% Other -
$10,000+$300+ / hr10 - 49New York, NY
Ability to deliver
34.1/40.017.2/20 Reviews9.3/10 Clients & Experience7.6/10 Market PresenceService focus
40% Public Relations60% Other -
$10,000+Undisclosed10 - 49Denver, CO
Ability to deliver
31.2/40.016.2/20 Reviews9.2/10 Clients & Experience5.9/10 Market PresenceService focus
55% Public Relations45% Other -
$1,000+$50 - $99 / hr10 - 49Warszawa, Poland
Ability to deliver
30.4/40.016.4/20 Reviews10/10 Clients & Experience4/10 Market PresenceService focus
60% Public Relations40% Other
Latest Public Relations Articles
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Public Relations Agency FAQs
Make sure you understand the full scope of services PR agencies offer before choosing the right one for you. The cost, specialization, and KPIs delivered against will depend on your needs but also the type of agency you select. Confirm you're making the best choice with our FAQs and top tips for hiring a PR agency.
Clutch recognizes agencies skilled in media outreach, crisis communications, and reputation management based on a proprietary methodology. The top PR firms for 2026 include:
Hiring a public relations agency helps elevate your brand’s reputation and visibility. A PR agency can:
- Increase media exposure and brand awareness
- Manage crises and prevent reputational damage
- Strengthen relationships with media and influencers
- Engage audiences with compelling storytelling
- Position your brand as a trusted industry leader
- Support investor relations and stakeholder trust
A PR agency (public relations agency) helps businesses manage their public image and communications strategy. It builds brand credibility through media relations, press releases, events, and crisis communications—ensuring a strong, positive reputation across digital and traditional channels.
A publicist typically focuses on individual clients or one-off publicity efforts—mainly gaining press coverage and managing appearances.
A PR agency offers broader, strategic services, including brand positioning, crisis management, stakeholder communications, and integrated media planning.
Popular PR KPIs include:
- Media Coverage – Number and quality of earned media placements
- Audience Reach – How many people saw your PR content
- Sentiment Analysis – Positive, neutral, or negative tone in coverage
- Social Media Engagement – Likes, shares, comments, and mentions
- Website Traffic & Conversions – Increase in visitors or leads following PR efforts
- Crisis Response Time – Speed and effectiveness of brand communication during issues
Most PR agencies provide a mix of strategic and tactical services, including:
- Media Relations – Securing press coverage and building relationships with journalists
- Crisis Communication – Managing brand reputation during challenges or negative press
- Social Media PR – Guiding brand perception through social platforms
- Content Creation – Writing press releases, blog posts, thought leadership articles
- Event Planning – Coordinating press events, product launches, and conferences
- Influencer & Thought Leadership PR – Building credibility through industry leaders
- Reputation Management – Monitoring public sentiment and enhancing brand image
- Internal Communications – Aligning messaging for employees and stakeholders
PR agencies vary in size, specialization, and service style:
- Boutique PR Agencies – Small, personalized firms focused on niche markets
- Enterprise PR Agencies – Large agencies with global media networks and full-service capabilities
- Industry-Specific PR Agencies – Focused on verticals like tech, healthcare, fashion, or finance
- Traditional PR Agencies – Specializing in legacy media like newspapers, TV, and radio
- Digital PR Agencies – Emphasizing online visibility, SEO, influencer partnerships, and content strategy
PR agency pricing depends on agency size, experience, and campaign scope. Most PR projects on Clutch cost between $10,000 - $49,999. Pricing may also vary based on location, deliverables, and retainer vs. project-based models.
To find the right PR partner:
- Define Your Goals – Identify if you need crisis management, media outreach, or brand positioning
- Set a Budget – Know what you're comfortable investing monthly or per campaign
- Research Agencies – Look for relevant industry experience and successful case studies
- Check Reviews – Read client testimonials and agency performance insights
- Evaluate Services – Ensure they offer the full range of PR services your brand requires
- Meet the Team – Assess cultural fit, expertise, and communication style