Top Public Relations Firms
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 42 projectsMoburst is a comprehensive digital marketing agency specializing in mobile marketing, website development, and video production. The company consistently receives positive feedback, with clients praising their professionalism, creativity, and effective project management. Approximately 90% of reviews highlight their strong communication and partnership approach, while over 70% commend their ability to deliver tailored solutions that align with client goals.
$10,000+$150 - $199 / hr10 - 49New York, NYServices provided
See all 9 projectsChannel V Media is a premier public relations firm specializing in Corporate Communications, Media Relations, and Publicity. They are renowned for elevating brand reputation, increasing media coverage by up to 400%, particularly in high-value outlets, and securing over 100 articles annually for various clients. With a focus on strategic storytelling and consistent execution, 100% of reviews highlight their ability to exceed expectations, foster thought leadership, and create significant brand awareness globally.
$5,000+$100 - $149 / hr10 - 49St. Petersburg, FLServices provided
See all 309 projectsOtter Public Relations is a leading Public Relations firm specializing in media coverage, corporate communications, and brand reputation. The company is consistently praised for its efficient workflow, creativity, and strategic impact, with 100% of reviewers expressing satisfaction with the results. Clients frequently commend Otter PR for its professionalism, timely delivery, and ability to enhance brand visibility and authority.
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UndisclosedUndisclosed2 - 9Orlando, FL
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Branding agency Tagliani Multicultural is based in Orlando, Florida. They provide Branding and Public Relations and were founded in 2006.
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UndisclosedUndisclosed2 - 9
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Small branding firm The Herdbook Ag Media, LLC, is located in Dayton, Ohio. Their services include Branding and Public Relations.
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Chicago, ILServices provided
See all 20 projectsInterdependence is a Public Relations firm specializing in media relations, corporate communications, and brand reputation. They consistently deliver high-quality media placements and strategic communications across various industries. Approximately 95% of reviews highlight their professionalism and ability to exceed expectations, particularly in maintaining brand precision and securing media coverage. Clients commend their strategic creativity and responsiveness, making them a trusted partner in public communications.
$5,000+$150 - $199 / hr10 - 49Scottsdale, AZServices provided
See all 24 projects10 to 1 Public Relations is a reputable PR agency known for excelling in crisis communications, media relations, and enhancing brand reputation. With a strong focus on corporate communications, 90% of clients praised their strategic media coverage and publicity efforts. Their transparent project management and impressive client-centric approach received unanimous acclaim, though 20% noted a desire for service expansion beyond traditional PR.
$10,000+Undisclosed2 - 9Austin, TXServices provided
See all 12 projectsDISRUPT PR is a Public Relations firm focusing on media relations, brand reputation, and public communications. The company is consistently praised for its timely delivery, clear communication, and proactive approach to securing media placements. With 100% positive feedback, clients commend DISRUPT PR's ability to elevate brands and generate substantial media coverage across various industries. Notably, 80% of reviews highlight their exceptional project management and strategic media campaign execution.
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UndisclosedUndisclosed2 - 9New York, NY
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The PR Influence is a branding company. Established in 2020, the firm offers Branding and Public Relations.
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UndisclosedUndisclosed2 - 9Los Angeles, CA
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The Prenner Group is a branding agency. The team specializes in Branding and Public Relations and is in Los Angeles, California.
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UndisclosedUndisclosed2 - 9
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The Way Up Creative Group, a branding company, is headquartered in Mansfield, Texas. Launched in 2021, the team offers Branding and Public Relations.
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UndisclosedUndisclosed2 - 9Miami, FL
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Revolve Group is an Advertising company. Based in Miami, Florida, their team specializes in Advertising and Public Relations.
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UndisclosedUndisclosed2 - 9Auckland, New Zealand
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Touchpoint Cross-cultural Creatives is a branding firm. Located in Auckland, New Zealand, the firm provides Branding and Public Relations.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49İstanbul, TürkiyeServices provided
See all 4 projectsWalther Kranz is a Public Relations agency specializing in media relations, corporate communications, and brand reputation for tech, Web3, gaming, and fintech industries. Across reviews, 100% of clients praised their strategic thinking and effective execution, with 20% highlighting their adeptness at using influencer networks to enhance media coverage. Clients consistently report impressive outcomes, noting their exceptional project management and cross-cultural team advantage.
$5,000+$100 - $149 / hr10 - 49Leeds, EnglandServices provided
See all 17 projectsProhibition is a leading PR agency specializing in Public Relations, Media Relations, and Corporate Communications. The feedback from their clients is overwhelmingly positive, with 100% of reviewers highlighting their impressive media coverage and strategic communication skills. Notably, Prohibition excels in increasing brand awareness and securing national and international media placements, demonstrating their effectiveness in enhancing brand reputation and public communications.
$5,000+$100 - $149 / hr10 - 49Amsterdam, NetherlandsServices provided
See all 18 projectsPRLab is a distinguished public relations firm renowned for its expertise in media relations, public communications, and brand reputation enhancement. With a 100% positive feedback rate, clients commend their strategic creativity, responsiveness, and professionalism. Approximately 80% of reviewers highlight their outstanding ability to align with company values and deliver within budget, while 60% appreciate their effectiveness in increasing media coverage and brand awareness.
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UndisclosedUndisclosed2 - 9San Jose, CA
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Tykio. Is a PR agency. The small San Jose, California-based team focuses on Public Relations and Digital Strategy. The firm was established in 2018.
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UndisclosedUndisclosed2 - 9Milano, Italy
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Valletta is a PR firm. The Milano, Italy-based team specializes in Public Relations and Content Marketing.
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Featured
What are Featured Providers?
$10,000+$150 - $199 / hr10 - 49Tel Aviv-Yafo, IsraelServices provided
See all 17 projectsPercepto is a Public Relations and Communications firm specializing in reputation management and online presence enhancement. Across its reviews, 80% highlight their exceptional project management and tailored strategies. With an impressive 88% positive feedback, clients frequently commend their adaptability and effectiveness, particularly in media relations and brand reputation initiatives.
$25,000+$300+ / hr10 - 49Newark, DEServices provided
See all 14 projectsThe Ascendant Group is a renowned Public Relations and branding firm specializing in Public Media Relations, Corporate Communications, and Brand Reputation enhancement. The company has received overwhelmingly positive feedback for its strategic media outreach, exceptional client dedication, and flexibility, with about 95% of reviews highlighting impressive media coverage and brand growth. Clients consistently praise their ability to generate significant media placements and increase social media engagement.
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UndisclosedUndisclosed2 - 9
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Founded in 2022, Visualize Creative Agency is a branding agency. The team specializes in Branding and Public Relations.
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UndisclosedUndisclosed2 - 9Sandton, South Africa
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VXC Express, a branding company, was founded in 2014. In Sandton, South Africa, the team specializes in Branding and Public Relations.
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UndisclosedUndisclosed2 - 9Carlsbad, CA
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TW2 Marketing, Inc. Is a PR agency based in Carlsbad, California. Their services include Public Relations and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
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Headquartered in Seattle, Washington, Vada Communications is a small branding agency. The team specializes in Branding and Public Relations.
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UndisclosedUndisclosed2 - 9
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Small public relations agency Bend Growth Co, is in. The team provides Public Relations and Content Marketing.
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UndisclosedUndisclosed10 - 49Eau Claire, WI
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STOKES|HERZOG Marketing and Consulting is an Advertising company launched in 2014. The team provides Advertising and Public Relations.
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UndisclosedUndisclosed10 - 49New Berlin, WI
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Lake Strategic Marketing is a small branding company located in New Berlin, Wisconsin. Their services include Branding and Digital Strategy.
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$10,000+$150 - $199 / hr50 - 249London, England
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The BIO Agency is a SEO company. They offer Search Engine Optimization and Web Design and are in London, England and Guildford, England.
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$10,000+$150 - $199 / hr10 - 49Montréal, Canada
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Orangetango is a branding firm. Located in Montréal, Canada, the company offers Branding and Advertising.
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$10,000+$150 - $199 / hr10 - 49Montréal, Canada
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Upperkut, a branding company, is in Montréal, Canada. Their services include Branding and Social Media Marketing.
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$10,000+$150 - $199 / hr10 - 49Richmond Hill, Canada
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Prime Advertising is a branding company. They are headquartered in Richmond Hill, Canada, and their services include Branding and Social Media Marketing.
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$10,000+$150 - $199 / hr10 - 49Manchester, England
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Loaf Creative is a Manchester, England-based Advertising company. Launched in 2005, the team specializes in Advertising and Branding.
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$10,000+$100 - $149 / hr10 - 49London , England
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Eatbigfish is a London , England-based branding company. Launched in 1998, the team focuses on Branding and Marketing Strategy.
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$10,000+$100 - $149 / hr10 - 49Atlanta, GA
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Green Olive Media, LLC is an Atlanta, Georgia-based branding company. Founded in 1998, the team offers Branding and Public Relations.
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$10,000+$150 - $199 / hr10 - 49Portland, OR
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Coates Kokes, an Advertising company, was founded in 1978. The team provides Advertising and Marketing Strategy and is in Portland, Oregon.
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$1,000+$100 - $149 / hr10 - 49Philadelphia, PA
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Socialight Media is a Content Marketing company. The Philadelphia, Pennsylvania-based team specializes in Content Marketing and Search Engine Optimization.
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$10,000+$150 - $199 / hr10 - 49Austin, TX
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Established in 2008, lookthinkmake, llc is a branding agency. The team specializes in Branding and Web Design.
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$1,000+$100 - $149 / hr10 - 49Washington, DC
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Rising Tide Interactive, a small Digital Strategy company, is headquartered in Washington, District of Columbia. The team specializes in Digital Strategy and Email Marketing.
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$10,000+$100 - $149 / hr10 - 49Pittsburgh, PA
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Elias/Savion Advertising, a social media marketing firm, is headquartered in Pittsburgh, Pennsylvania. Their services include Social Media Marketing and Web Design.
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$10,000+$150 - $199 / hr10 - 49Truro , England
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EMPRA is a Digital Strategy company. Their small team is located in Truro , England. Their services include Digital Strategy and Logo.
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$10,000+$150 - $199 / hr10 - 49Newmarket, England
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Cubiqdesign Ltd, a Digital Strategy company, is headquartered in Newmarket, England and Milton, England. They offer Digital Strategy and Branding.
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$10,000+$150 - $199 / hr10 - 49London, England
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Greenspace, a small branding company, is in London, England and. Their services include Branding and Digital Strategy.
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$10,000+$150 - $199 / hr10 - 49York, England
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Agency51 is a York, England-based web design agency. They provide Web Design and Digital Strategy.
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$10,000+$150 - $199 / hr10 - 49Cirencester, England
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Clear B2B Marketing & PR is an Advertising company located in Cirencester, England. They offer Advertising and Branding.
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$10,000+$150 - $199 / hr10 - 49Manchester, England
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Democracy is a video production agency. The firm is headquartered in Manchester, England. Their services include Video Production and Public Relations.
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$5,000+$50 - $99 / hr10 - 49
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Front and Social is a small Chicago, Illinois-based public relations agency. The team specializes in Public Relations and Social Media Marketing.
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$10,000+$150 - $199 / hr10 - 49Emsworth, England
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Launched in 1998, MindWorks Marketing is a web design agency. The team focuses on Web Design and Web Development.
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$10,000+$100 - $149 / hr10 - 49Chicago, IL
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The San Jose Group is a video production agency. They are in Chicago, Illinois and have small team. They offer Video Production and Web Design.
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$10,000+$100 - $149 / hr10 - 49Charleston, SC
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Chernoff Newman, a branding company, specializes in Branding and Search Engine Optimization. The firm is located in Charleston, South Carolina and Charlotte, North Carolina.
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$10,000+$100 - $149 / hr10 - 49Louisville, KY
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Guthrie/Mayes Public Relations is a public relations firm established in 1977. Their services include Public Relations and Digital Strategy.
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$10,000+$150 - $199 / hr10 - 49Leeds, England
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James Harris Associates is a social media marketing agency. They focus on Social Media Marketing and Advertising and are based in Leeds, England.
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$5,000+$100 - $149 / hr10 - 49Milwaukee, WI
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Boelter + Lincoln is a small branding company headquartered in Milwaukee, Wisconsin. The team specializes in Branding and Public Relations.
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$5,000+$100 - $149 / hr10 - 49Binghamton, NY
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Riger Marketing Communications is an Advertising company. They specialize in Advertising and Market Research and were launched in 1950.
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$5,000+$100 - $149 / hr10 - 49Houston, TX
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Gilbreath Communications, Inc. Is an Advertising company. The small Houston, Texas-based team specializes in Advertising and Public Relations. The firm was launched in 1989.
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$5,000+$100 - $149 / hr10 - 49Minneapolis, MN
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FAME Retail is an Advertising company. They are located in Minneapolis, Minnesota, and their services include Advertising and Branding.
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$10,000+$150 - $199 / hr10 - 49Milton, England
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Stanton Shallcross is an Advertising company established in 2008. Their team focuses on Advertising and Branding.
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$5,000+$100 - $149 / hr10 - 49Cincinnati, OH
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Ideopia is an Advertising company. They are headquartered in Cincinnati, Ohio and have small team of experts. Their services include Advertising and Email Marketing.
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$10,000+$150 - $199 / hr10 - 49Stoke-on-Trent, England
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Plinkfizz Ltd is a web design agency. They are based in Stoke-on-Trent, England, and their services include Web Design and Web Development.
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$10,000+$100 - $149 / hr10 - 49Henderson, NV
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VIRGEN, an Advertising company, is based in Henderson, Nevada. Their services include Advertising and Branding.
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$10,000+$100 - $149 / hr10 - 49Las Vegas, NV
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In Las Vegas, Nevada, B&P Advertising Media Public Relations is a branding agency. They focus on Branding and Public Relations.
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$5,000+$100 - $149 / hr10 - 49Brookfield, WI
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Located in Brookfield, Wisconsin, Able Ninja is an Advertising company. Founded in 1983, the team specializes in Advertising and Search Engine Optimization.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
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- Market presence
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Public Relations Agencies
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$5,000+$100 - $149 / hr10 - 49St. Petersburg, FL
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Public Relations -
$1,000+$100 - $149 / hr50 - 249Sarasota, FL
Ability to deliver
38/40.018.2/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
65% Public Relations35% Other -
$5,000+$150 - $199 / hr10 - 49Los Angeles, CA
Ability to deliver
38/40.019.4/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
60% Public Relations40% Other -
$25,000+$200 - $300 / hr50 - 249Washington, DC
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
40% Public Relations60% Other -
$1,000+$100 - $149 / hr10 - 49Philadelphia, PA
Ability to deliver
37.5/40.018.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Public Relations40% Other -
$5,000+$100 - $149 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
37.5/40.017.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Public Relations -
$5,000+Undisclosed2 - 9Uster, Switzerland
Ability to deliver
37.5/40.017.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Public Relations -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
37/40.017.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Public Relations40% Other -
$5,000+$150 - $199 / hr50 - 249Chicago, IL
Ability to deliver
36.8/40.019/20 Reviews8.4/10 Clients & Experience9.5/10 Market PresenceService focus
100% Public Relations -
$10,000+$300+ / hr2 - 9Toronto, Canada
Ability to deliver
36.7/40.017.4/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Public Relations10% Other -
$5,000+$150 - $199 / hr2 - 9Vancouver, Canada
Ability to deliver
36.3/40.018/20 Reviews9.4/10 Clients & Experience8.9/10 Market PresenceService focus
90% Public Relations10% Other -
$5,000+$150 - $199 / hr10 - 49Scottsdale, AZ
Ability to deliver
36.3/40.017.2/20 Reviews9.7/10 Clients & Experience9.5/10 Market PresenceService focus
80% Public Relations20% Other -
$1,000+$300+ / hr10 - 49Dubai, United Arab Emirates
Ability to deliver
36.1/40.017.4/20 Reviews9.3/10 Clients & Experience9.3/10 Market PresenceService focus
80% Public Relations20% Other -
$10,000+$100 - $149 / hr250 - 999New York, NY
Ability to deliver
36/40.018/20 Reviews8.1/10 Clients & Experience10/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+Undisclosed10 - 49Fort Lauderdale, FL
Ability to deliver
35.9/40.016.8/20 Reviews9.2/10 Clients & Experience9.9/10 Market PresenceService focus
70% Public Relations30% Other -
$10,000+$100 - $149 / hr10 - 49Toronto, Canada
Ability to deliver
35.6/40.016.8/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
100% Public Relations -
$10,000+Undisclosed10 - 49Houston, TX
Ability to deliver
35.8/40.016.2/20 Reviews9.8/10 Clients & Experience9.8/10 Market PresenceService focus
55% Public Relations45% Other -
$5,000+$100 - $149 / hr2 - 9Calgary, Canada
Ability to deliver
34.7/40.017.4/20 Reviews10/10 Clients & Experience7.3/10 Market PresenceService focus
100% Public Relations -
$1,000+Undisclosed10 - 49San Diego, CA
Ability to deliver
36.3/40.017.4/20 Reviews9.6/10 Clients & Experience9.3/10 Market PresenceService focus
50% Public Relations50% Other -
$5,000+$200 - $300 / hr10 - 49Brea, CA
Ability to deliver
34.5/40.016.6/20 Reviews9.1/10 Clients & Experience8.8/10 Market PresenceService focus
65% Public Relations35% Other -
$5,000+Undisclosed2 - 9Surry Hills, Australia
Ability to deliver
34.3/40.016.6/20 Reviews9.2/10 Clients & Experience8.6/10 Market PresenceService focus
100% Public Relations -
$25,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
36.2/40.017.2/20 Reviews9.7/10 Clients & Experience9.3/10 Market PresenceService focus
40% Public Relations60% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
34.1/40.017.4/20 Reviews9.1/10 Clients & Experience7.6/10 Market PresenceService focus
60% Public Relations40% Other -
$1,000+< $25 / hr50 - 249Bondi Junction, Australia
Ability to deliver
34/40.020/20 Reviews5.3/10 Clients & Experience8.7/10 Market PresenceService focus
90% Public Relations10% Other -
$10,000+$150 - $199 / hr50 - 249Ardmore, PA
Ability to deliver
33.7/40.016.6/20 Reviews10/10 Clients & Experience7.1/10 Market PresenceService focus
60% Public Relations40% Other -
Undisclosed$200 - $300 / hr10 - 49Spring Hill, Australia
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Public Relations35% Other -
$10,000+Undisclosed10 - 49Denver, CO
Ability to deliver
34.4/40.016.2/20 Reviews9.2/10 Clients & Experience9.1/10 Market PresenceService focus
55% Public Relations45% Other -
$5,000+$150 - $199 / hr10 - 49Redfern, Australia
Ability to deliver
33.6/40.017/20 Reviews9.1/10 Clients & Experience7.5/10 Market PresenceService focus
100% Public Relations -
$1,000+Undisclosed10 - 49Irvine, CA
Ability to deliver
33.6/40.018.8/20 Reviews5.2/10 Clients & Experience9.6/10 Market PresenceService focus
70% Public Relations30% Other -
$5,000+$200 - $300 / hr10 - 49Nashville, TN
Ability to deliver
33.6/40.018.2/20 Reviews6.2/10 Clients & Experience9.2/10 Market PresenceService focus
75% Public Relations25% Other
Latest Public Relations Articles
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Public Relations Agency FAQs
Make sure you understand the full scope of services PR agencies offer before choosing the right one for you. The cost, specialization, and KPIs delivered against will depend on your needs but also the type of agency you select. Confirm you're making the best choice with our FAQs and top tips for hiring a PR agency.
Clutch recognizes agencies skilled in media outreach, crisis communications, and reputation management twice a year based on a proprietary methodology. The top PR firms for Fall 2025 include:
Popular PR KPIs include:
- Media Coverage – Number and quality of earned media placements
- Audience Reach – How many people saw your PR content
- Sentiment Analysis – Positive, neutral, or negative tone in coverage
- Social Media Engagement – Likes, shares, comments, and mentions
- Website Traffic & Conversions – Increase in visitors or leads following PR efforts
- Crisis Response Time – Speed and effectiveness of brand communication during issues
A PR agency (public relations agency) helps businesses manage their public image and communications strategy. It builds brand credibility through media relations, press releases, events, and crisis communications—ensuring a strong, positive reputation across digital and traditional channels.
A publicist typically focuses on individual clients or one-off publicity efforts—mainly gaining press coverage and managing appearances.
A PR agency offers broader, strategic services, including brand positioning, crisis management, stakeholder communications, and integrated media planning.
Most PR agencies provide a mix of strategic and tactical services, including:
- Media Relations – Securing press coverage and building relationships with journalists
- Crisis Communication – Managing brand reputation during challenges or negative press
- Social Media PR – Guiding brand perception through social platforms
- Content Creation – Writing press releases, blog posts, thought leadership articles
- Event Planning – Coordinating press events, product launches, and conferences
- Influencer & Thought Leadership PR – Building credibility through industry leaders
- Reputation Management – Monitoring public sentiment and enhancing brand image
- Internal Communications – Aligning messaging for employees and stakeholders
Hiring a public relations agency helps elevate your brand’s reputation and visibility. A PR agency can:
- Increase media exposure and brand awareness
- Manage crises and prevent reputational damage
- Strengthen relationships with media and influencers
- Engage audiences with compelling storytelling
- Position your brand as a trusted industry leader
- Support investor relations and stakeholder trust
PR agencies vary in size, specialization, and service style:
- Boutique PR Agencies – Small, personalized firms focused on niche markets
- Enterprise PR Agencies – Large agencies with global media networks and full-service capabilities
- Industry-Specific PR Agencies – Focused on verticals like tech, healthcare, fashion, or finance
- Traditional PR Agencies – Specializing in legacy media like newspapers, TV, and radio
- Digital PR Agencies – Emphasizing online visibility, SEO, influencer partnerships, and content strategy
PR agency pricing depends on agency size, experience, and campaign scope. Most PR projects on Clutch cost between $10,000 - $49,999. Pricing may also vary based on location, deliverables, and retainer vs. project-based models.
To find the right PR partner:
- Define Your Goals – Identify if you need crisis management, media outreach, or brand positioning
- Set a Budget – Know what you're comfortable investing monthly or per campaign
- Research Agencies – Look for relevant industry experience and successful case studies
- Check Reviews – Read client testimonials and agency performance insights
- Evaluate Services – Ensure they offer the full range of PR services your brand requires
- Meet the Team – Assess cultural fit, expertise, and communication style