Name: PRLab
Address: Herengracht 252, Amsterdam, Netherlands, NH, 1016 BV, NL
Telephone: +31 20 244 3748
Price range: $100 - $149
Rating: 4.9

B2B Tech PR for Startups, Scaleups, and Enterprise

PRLab is a B2B tech PR agency specializing in startups, scaleups, and corporate teams. Founded by Matias Rodsevich in 2018, the firm operates from offices in Amsterdam, Austin, Madrid, Stockholm, and Munich, serving clients across Europe, the United States, and MENA.

Min project size
$5,000+
Hourly rate
$100 - $149 / hr
Employees
10 - 49
Locations
Amsterdam, Netherlands
Year founded
Founded 2018
Languages
Timezones

Overview by:

Matías Rodsevich

Founder and CEO About the Team

Service Lines

Public Relations: 100%

Select Focus Area

Public Relations Focus

Corporate communications: 50%
Crisis communications: 10%
Investor relations: 10%
Online reputation management: 10%
Other PR: 10%
Public affairs: 10%

Industries

Business services: 10%
Education: 10%
Energy & natural resources: 10%
Financial services: 10%
Government: 10%
Information technology: 10%
Manufacturing: 10%
Medical: 10%
Supply Chain, Logistics, and Transport: 10%
Telecommunications: 10%

Clients

Midmarket ($10M - $1B): 50%
Small Business (<$10M): 35%
Enterprise (>$1B): 15%

Pricing Snapshot

Min. project size $5,000+

Avg. hourly rate $100 - $149 /hr

Rating for cost 4.8 /5

What Clients Have Said

PRLab is perceived as a cost-effective choice, aligning with clients' budgets while delivering significant value. Clients appreciate the responsive communication, quality of work, and cultural fit, suggesting a strong return on investment for their PR services.

This summary is based on verified Clutch reviews.

Most Common Project Size

$10,000 - $49,999 based on 14 reviews

< $10,000 $10,000 - $49,999 $50,000 - $199,999 > $200,000

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PRLab Review Insights

Overall Review Rating

4.9

Quality 4.8
Schedule 4.8
Cost 4.8
Willing to Refer 4.9

Top Mentions

Review Highlights

Comprehensive PR Strategies and Execution

PRLab's comprehensive PR strategies include media training, press kit creation, and strategic media research. Their thorough approach leads to successful project outcomes.
Effective Brand Awareness and Thought Leadership

PRLab successfully increases brand awareness and establishes thought leadership for clients across various markets. They achieve this through strategic media placements, press releases, and editorial content, contributing to clients' growth and visibility.
Positive Client Relationships and Culture Fit

PRLab is often selected for their cultural alignment with clients, which fosters strong working relationships. Their team is described as friendly and easy to work with, making clients feel as if they are part of the same team.
Strong Industry Expertise and PR Capabilities

PRLab is recognized for their strong understanding of various industries, including tech, medical devices, and HR. They excel at creating effective PR strategies and have a deep understanding of media landscapes, which helps clients achieve significant media coverage and brand awareness.
Need for Increased Proactivity

While generally proactive, some clients noted that PRLab could benefit from being even more assertive in identifying and pursuing creative opportunities, particularly in the realm of LinkedIn article tone.
Proactive and Innovative Approach

Clients commend PRLab for their innovative strategies, proactive ideas, and creative solutions that effectively address clients' PR needs. Their ability to identify new opportunities and craft compelling pitches is highly valued.

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PRLab Reviews

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Content Marketing Public Relations
Other PR
Confidential
Aug. 2023 - Jan. 2024

5.0

Quality: 5.0

Schedule: 5.0

Cost: 4.5

Willing to Refer: 5.0

"We were impressed with their friendly culture, open process, and focus on valuable outcomes."

Feb 12, 2024

CEO & Co-Founder, Creative Design & Dev Studio

Anonymous

Other industries
Stockholm, Sweden
11-50 Employees
Online Review
Verified

PRLab provided PR and content marketing services to a creative design and development studio. They produced thought leadership articles and press releases and got speaking engagements at conferences.

PRLab helped the client publish numerous high-value pieces and secured several spots for conference speaking engagements. Their team led the entire process, enabling the client to save time and stay on target. They also impressed the client with their open process and focus on valuable outcomes.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the CEO & Co-Founder of a design company

Describe what your company does in a single sentence.

We design and build products, brands, and digital experiences.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire PRLab to accomplish?

Establish us as Thought Leaders in the intersection of Design and Tech.

SOLUTION

How did you find PRLab?

Online Search

Why did you select PRLab over others?

Close to my geographic location
Great culture fit
Good value for cost
Company values aligned

How many teammates from PRLab were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

To publish thought leadership articles and press releases, get speaking talks conferences, and other PR related services.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Numerous high-value pieces published and conference spots won.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very open process, where we met weekly, and PR lab would lead the process from start to finish, saving us time, and making sure we stayed on target.

What was your primary form of communication with PRLab?

Virtual Meeting

What did you find most impressive or unique about this company?

We were impressed with their friendly culture, open process, and focus on valuable outcomes.

Are there any areas for improvement or something PRLab could have done differently?

No.

RATINGS

5.0

Public Relations
$10,000 to $49,999
Jan. - Dec. 2025

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"Their lovely employees were impressive!"

Dec 5, 2025

Content & Communications Manager, HR Company

Anonymous

Other industries
Amsterdam, Netherlands
501-1,000 Employees
Online Review
Verified

PRLab provided PR services for an HR company. The team was responsible for helping the client increase their brand awareness and thought leadership in the Dutch media landscape.

PRLab's efforts resulted in 21 clippings in the Dutch media, meeting the client's expectations. The team was professional, knowledgeable, responsive, and kind throughout the engagement. PRLab's employees were a joy to work with, and the client communicated with them through virtual meetings.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the Content and Communications Manager of an HR company

Describe what your company does in a single sentence.

Connect freelancers and businesses with projects.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire PRLab to accomplish?

Brand awareness
Thought leadership

SOLUTION

How did you find PRLab?

Online Search

Why did you select PRLab over others?

High ratings
Close to my geographic location
Pricing fit our budget
Great culture fit
Good value for cost
Company values aligned

How many teammates from PRLab were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

To have our company be better known in the Dutch media landscape.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

21 clippings in the Dutch media.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, they were incredibly responsive and very kind. They were professional, knowledgeable and a joy to work with.

What was your primary form of communication with PRLab?

Virtual Meeting

What did you find most impressive or unique about this company?

Their lovely employees were impressive!

Are there any areas for improvement or something PRLab could have done differently?

Maybe even more assertiveness about creative opportunities.

RATINGS

5.0

Public Relations
$50,000 to $199,999
Mar. 2024 - Feb. 2025

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"The personal attention and commitment of all team members we've worked with is impressive."

Nov 27, 2024

Chief Business Development Officer, Pure Global

Michael van der Woude

Other industries
Jersey City, New Jersey
51-200 Employees
Online Review
Verified

PRLab provides PR services for a medical device regulatory consulting firm. The team conducts media training, creates press kits, and provides strategic media research to increase the client's brand awareness.

PRLab has successfully published a good number of articles for the client in online media. The team is responsive, meets deadlines, and is good at chasing the client for feedback. PRLab also provides personal attention and is committed to the project. The client is satisfied with the team's support.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the Chief Business Development Officer of Pure Global

Describe what your company does in a single sentence.

We combine real-world experience with AI and data to build smart, efficient medical device regulatory consulting solutions for more than 30 markets.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire PRLab to accomplish?

Create brand awareness in English speaking markets
Display thought leadership through industry publications

SOLUTION

How did you find PRLab?

Online Search

Why did you select PRLab over others?

High ratings
Close to my geographic location
Pricing fit our budget
Great culture fit

How many teammates from PRLab were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

● Media trainings
● Creation of media pitches
● Stories for the media
● Creation of press kits (excluding audiovisual materials)
● Q&As with journalists
● Strategic media research
● Media database

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Successful number of articles published in by online media

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very responsive, and meeting agreed upon timelines. Also good in chasing us for feedback and input required to meet deadlines.

What was your primary form of communication with PRLab?

Virtual Meeting
Email or Messaging App

What did you find most impressive or unique about this company?

The personal attention and commitment of all team members we've worked with is impressive.

Are there any areas for improvement or something PRLab could have done differently?

So far satisfied with the support provided.

RATINGS

5.0

Public Relations
Blog Writing Services
+2
$50,000 to $199,999
Feb. - Aug. 2024

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"They were also very pleasant to work and communicate with."

Sep 4, 2024

CMO, CoinMart

Rojhan Hassan Tehrani

Financial services
Amstelveen, Netherlands
11-50 Employees
Online Review
Verified

PRLab provided PR services to help a crypto exchange company boost their PR exposure in Spain and the Netherlands. They led the client's efforts to secure radio interviews and publications in major outlets.

PRLab's work increased the client's engagement, publications, and brand awareness in Spain and the Netherlands. The team delivered on time and communicated via online meetings. They also impressed the client with their involvement, trustworthiness, and ease of working with them.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the CMO of CoinMart

Describe what your company does in a single sentence.

Crypto exchange

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire PRLab to accomplish?

Launch in spain
More pr exposure in NL

SOLUTION

How did you find PRLab?

Online Search

Why did you select PRLab over others?

Close to my geographic location
Great culture fit
Good value for cost
Company values aligned
Crypto experience/network

How many teammates from PRLab were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Many pr publications for major outlets in NL and ES, including radio interviews with key internal stakeholders

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Engagement and publications (most probably also brand awareness in nl/es

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, very punctual

What was your primary form of communication with PRLab?

Virtual Meeting

What did you find most impressive or unique about this company?

Very involved and trustworthy. They were also very pleasant to work and communicate with.

Are there any areas for improvement or something PRLab could have done differently?

A little more proactive

RATINGS

5.0

Content Marketing Public Relations
Less than $10,000
Jan. 2024 - Ongoing

4.5

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"They deliver on time."

Apr 19, 2024

CEO, Digiberries

Léa Soller

Advertising & marketing
Toulouse, France
1-10 Employees
Online Review
Verified

PRLab provides ongoing PR services for a marketing agency. The team creates press releases to help the client gain more visibility.

The client has been satisfied with PRLab’s services. The team works in a highly professional manner — they always deliver outputs on time and with the utmost quality. They also communicate well, which makes them easy to work with. The partners interact through virtual meetings.

Content Marketing Public Relations
$10,000 to $49,999
Jan. 2022 - Oct. 2023

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"They were constantly creative and willing to accommodate a product team with limited availability."

Oct 3, 2023

CMO, High-Assurance Platform

Anonymous

Information technology
Seattle, Washington
11-50 Employees
Online Review
Verified

PRLab developed a PR strategy for a high-assurance platform to create stories about their founder, establish a voice within their industry, and achieve media coverage.

PRLab's work resulted in content and coverage generation, marking the project's success. The team was very proactive, creative, responsive, and accommodating to the client's team availability. Moreover, they quickly understood the client's business to create storylines and coverage opportunities.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the CMO of an information technology company

Describe what your company does in a single sentence.

We're building a high assurance platform for mission critical devices.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire PRLab to accomplish?

Drive stories around founder to establish voice in the industry
Create foundational coverage for our category
Provide guidance and research for social and PR strategy

SOLUTION

How did you find PRLab?

Online Search

Why did you select PRLab over others?

Pricing fit our budget
Good value for cost

How many teammates from PRLab were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Team was given challenge of creating a pr strategy for a startup that is based in New Zealand and Seattle. Prior to going to market the team identified key influentials and opportunities for generating stories around the founder as well as the category of technology.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

coverage generated
content created

Describe their project management. Did they deliver items on time? How did they respond to your needs?

they were the much needed drumbeat for activity and always responsive. They were constantly creative and willing to accommodate a product team with limited availability.

What was your primary form of communication with PRLab?

Virtual Meeting

What did you find most impressive or unique about this company?

ability to quickly come up to speed on the business (a highly technical area) and creative thinking about story opportunities and storylines

Are there any areas for improvement or something PRLab could have done differently?

none

RATINGS

5.0

Public Relations
Confidential
Sep. 2021 - Ongoing

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"They have delivered great work."

Oct 27, 2022

Country Manager, E-Commerce Funding Company

Anonymous

Financial services
Dublin, Ireland
201-500 Employees
Online Review
Verified

PRLab provides PR strategy and implementation for an e-commerce funding company. They create, translate, and distribute global press releases for the firm. The team also writes thought leadership articles.

The company is impressed with PRLab's outputs. Their thought leadership articles have been interesting, and the press releases are listed on highly relevant outlets. The team's communication skills are great; they collaborate through Slack, and they're highly committed to the engagement's success.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

We provide funding to eCommerce businesses in various markets, including The Netherlands. I'm the country manager for the Dutch and Belgian market.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire PRLab, and what were your goals?

PRLab helpt us with the PR strategy and implementation for the Dutch market. The goal was to feature in X amount of Tier 1 and Tier 2 outlets to create more brand awareness.

SOLUTION

How did you select this vendor?

Our marketing team along with our head PR company in the UK made a shortlist and PRLab was selected as the best suited company to work with.

Describe the scope of their work in detail, including any steps and the final deliverables.

There was a mix of translation and 'distribution' of global press releases to writing thought leadership articles particularly for the Dutch market, and getting them published with the most suitable media outlet.

How many people from the vendor's team worked with you, and what were their positions?

We always had direct contact with our PR account executive, along with the content writer.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

PRLab managed to get write some really interesting though leadership articles and got these, along with the press releases, listed in the relevant outlets.

Describe their project management style, including communication tools and timeliness.

Communication lines are very short and direct, mostly by mail and Slack, which works great.

What did you find most impressive or unique about this company?

There is a personal touch and they really invest themselves in the business, how you operate and what story you want to tell.

Are there any areas for improvement or something they could have done differently?

They have delivered great work.

RATINGS

5.0

Public Relations
Less than $10,000
Jan. 2020 - Ongoing

5.0

Quality: 4.5

Schedule: 4.5

Cost: 5.0

Willing to Refer: 5.0

"Their quality of service and content impressed us."

Aug 24, 2020

Ambassador, Women in AI

Evgenia Logunova

Other industries
France
501-1,000 Employees
Online Review
Verified

PRLab facilitates the PR masterclasses of a think tank firm. The team demonstrates how the stakeholders can make their own brands stand out and how they can develop a consistent strategy moving forward.

PRLab's project is not finished yet. However, they have shown remarkable performance and were able to impart essential knowledge to participants. Best of all, they deliver everything within the timeline.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

Women in AI is a global nonprofit do-tank on a mission to increase representation and participation of women in the field of Artificial Intelligence. I am Women in AI Ambassador in the Netherlands.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire PRLab?

PR mastercalsses for female founders in the field of AI; PR support to Women in AI initiatives

What were your goals for this project?

Enable female founders to establish strong brands of their startups and gain visibility in the markets of presence

SOLUTION

How did you select PRLab?

We reviewed different PR agencies and chose PRLab as they met our needs best

Describe the scope of their work in detail.

Several events where PRLab shared their knowledge with our particiapnts PR strategy and consulting to Women in AI in the Netherlands

What was the team composition?

2 people

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The program is not finished yet. For more information, please visit www.womeninai.co/waiaccelerate.

How effective was the workflow between your team and theirs?

They are very effective and everything was delivered on time.

What did you find most impressive about this company?

Their quality of service and content impressed us.

Are there any areas for improvement?

I don't have any improvements to suggest.

RATINGS

5.0

Showing 11-18 of 18 Reviews

Our Story

PRLab is a B2B tech PR agency built to fix a broken industry. Founded in 2018 by Matias Rodsevich, we’re an international, hybrid team delivering transparent, results-driven PR for high-growth B2B tech. We’ve worked with 200+ tech companies, from VC-backed startups to scale-ups and category leaders. With offices in Amsterdam, Austin, Madrid, Stockholm, and Munich, we combine strategic storytelling, measurable KPIs, and close collaboration to support the business goals that matter most.

Meet the Team

Public relations specialist and media trainer. With + 12 years of experience spanning corporate, startup, and agency environments, he specializes in strategic communications for both B2B technology companies.

What Sets Us Apart

Exclusive B2B Tech PR Firm

200+ tech clients across Europe, the US, and MENA over 8+ years prove why specialization matters. Many “tech agencies” are generalists rebranding, pitching the wrong journalists and learning your market at your expense. We only do B2B tech PR, turning complexity into credible thought leadership.

Live PR Tracker

We’re the only tech PR agency with a public Live PR Tracker. It shows 15,000+ pieces of coverage we have earned for clients, including TechCrunch and Forbes. You can see results, activity, and progress in real time, so transparency is not a promise, it is proof you can verify anytime.

Market Expansion and Visibility

With offices in Amsterdam, Austin, Madrid, Stockholm, and Munich, our international team combines local market insight with global reach. We help companies expand into new markets, build credible thought leadership, and drive brand awareness with strategies tailored to each region and growth stage.

Quick Facts

8 years in business

Tools and Technology

Google Meet

Pipedrive

Google Chat

Google Workspace

Clutch verification provides an additional layer of data to help you make the right purchasing decision of business services.

Learn More

Verified Client Reviews: 18

Overall Review Rating: 4.9

Source: Clutch

Last Updated: December 5, 2025

Business Entity

Business Entity Name	PRLab B.V.
Source	KVK
Jurisdiction of Formation	Netherlands
Date of Formation	November 19, 2021
Status	Active
Last Updated	June 14, 2023
ID	84547227

Credit Report Results

International Credit Risk Assessment	Low Risk
Source	Creditsafe
Last Updated	January 1, 2022

Learn More About The Clutch Verification Process

Locations (1)

Herengracht 252 Amsterdam, Netherlands 1016 BV

16 - 20

Contact PRLab

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PRLab

B2B Tech PR for Startups, Scaleups, and Enterprise

Overview by:

5 Languages that we service

3 Timezones that we service

1 Locations

Services

Focus

Industries

Clients

Pricing Snapshot

What Clients Have Said

Most Common Project Size

Select a service to see pricing information

Reviews

PRLab Review Insights

Overall Review Rating

Top Mentions

Review Highlights

Comprehensive PR Strategies and Execution

Effective Brand Awareness and Thought Leadership

Positive Client Relationships and Culture Fit

Strong Industry Expertise and PR Capabilities

Need for Increased Proactivity

Proactive and Innovative Approach

Reviews mentioning:

PRLab Reviews

PR & Content Mktg for Creative Design & Dev Studio

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

PR Services for HR Company

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

PR Services for Medical Device Regulatory Consulting Firm

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

PR Services for Crypto Exchange Company

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

PR Services for Marketing Agency

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

PR Services for High-Assurance Platform

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

PR Strategy & Implementation for E-Commerce Funding Company

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

PR Masterclasses for Think Tank Firm

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Portfolio & Awards

About the Team

Our Story

Meet the Team

Matías RodsevichFounder and CEO