Top Public Relations Firms
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Featured
What are Featured Providers?
$10,000+$150 - $199 / hr10 - 49New York, NYServices provided
See all 9 projectsChannel V Media is a Public Relations and Corporate Communications agency recognized for its expertise in media relations and brand reputation enhancement. Client feedback consistently highlights their strategic approach and deep understanding of diverse industries, achieving notable results such as a 400% increase in media coverage for one client. Approximately 90% of reviews emphasize their creativity, strategy, and ability to meet objectives, making them a highly recommended partner for PR and communications needs.
$5,000+$100 - $149 / hr10 - 49St. Petersburg, FLServices provided
See all 315 projectsOtter Public Relations is a PR firm specializing in Media Relations and Public Communications, known for enhancing Brand Reputation through effective media coverage. With a focus on strategic content development and SEO, they have received overwhelmingly positive feedback, with clients praising their speedy delivery, strong writing, and effective project management. Approximately 100% of reviewers highlight their efficiency and quality of service.
$5,000+$150 - $199 / hr50 - 249Chicago, ILServices provided
See all 30 projectsInterdependence is a Public Relations firm specializing in media relations, corporate communications, and brand reputation. They receive overwhelmingly positive feedback, with about 90% of reviews highlighting their effective communication, timely deliverables, and strategic approach. Approximately 80% of clients mention their adaptability and ability to align with company values, further emphasizing their strength in public media relations and brand awareness.
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UndisclosedUndisclosed2 - 9Stamford, CT
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Headquartered in Stamford, Connecticut, The Dot Connectors is an Advertising company. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9Overland Park, KS
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TRUSS Digital Marketing is a public relations company. They are headquartered in Overland Park, Kansas and have small team. Their team focuses on Public Relations and Content Marketing.
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr10 - 49Scottsdale, AZServices provided
See all 28 projects10 to 1 Public Relations is a reputable PR and communications agency specializing in media relations, brand reputation, and corporate communications. The company is lauded for its professionalism, reliability, and ability to effectively manage media coverage and brand positioning. According to reviews, approximately 90% of clients express satisfaction with the agency's proactive approach and results-driven strategies, highlighting its role in enhancing brand awareness and media presence across various industries.
$5,000+$150 - $199 / hr10 - 49Williamsburg, VAServices provided
See all 29 projectsTheBestReputation is a Public Relations and Media Communications firm renowned for its expertise in media relations and brand reputation management. Feedback from clients is overwhelmingly positive, with 100% of reviewers highlighting their strategic PR capabilities and 83% praising their responsiveness and execution. The firm excels in enhancing media coverage and brand visibility with a tailored approach, consistently delivering impressive outcomes for their clients.
$10,000+$150 - $199 / hr10 - 49Lewisville, TXServices provided
See all 49 projectsIdea Grove is a public relations and communications firm specializing in enhancing brand reputation through strategic media relations, corporate communications, and public media coverage. Across reviews, clients consistently highlight Idea Grove's excellent project management, with 100% praising their timely delivery and dedication to client success. Additionally, around 70% of reviewers commend their unique content development and PR strategies for elevating brand awareness and thought leadership.
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UndisclosedUndisclosed2 - 9London, England
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Zodiac Global LTD is a public relations agency in London, England. Launched in 2021, the team specializes in Public Relations and Other Marketing.
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UndisclosedUndisclosed2 - 9Uppermill, England
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Bertelli Communications Ltd is a PR firm. Launched in 2010, the team offers Public Relations and Social Media Marketing. The company is in Uppermill, England.
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UndisclosedUndisclosed2 - 9Tomah, WI
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In Tomah, Wisconsin, Write Like That, Inc. Is a small Content Writing Services company. Their services include Content Writing Services and Public Relations.
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UndisclosedUndisclosed2 - 9
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Eight Communications is a public relations firm based in Sydney, Australia. The team specializes in Public Relations and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Prague, Czech Republic
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EPIC Public relations is a PR firm established in 2014. Their services include Public Relations and Marketing Strategy.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49İstanbul, TürkiyeServices provided
See all 4 projectsWalther Kranz is a Public Relations agency specializing in media relations, corporate communications, and brand reputation for tech, Web3, gaming, and fintech industries. Across reviews, 100% of clients praised their strategic thinking and effective execution, with 20% highlighting their adeptness at using influencer networks to enhance media coverage. Clients consistently report impressive outcomes, noting their exceptional project management and cross-cultural team advantage.
$10,000+$300+ / hr2 - 9Austin, TXServices provided
See all 17 projectsDISRUPT PR is a public relations firm that excels in media relations, brand reputation, and public communications. Across their reviews, 100% of clients praised their timely delivery, strategic approach, and creative solutions. They are noted for their strong communication skills and the ability to align with clients' values, consistently exceeding expectations and enhancing media coverage.
$10,000+$150 - $199 / hr10 - 49Newport Beach, CAServices provided
See all 7 projectsGateway Group is a Public Relations and Investor Relations firm renowned for its expertise in corporate communications, media relations, and brand reputation. Reviews indicate a high satisfaction rate, with approximately 90% of clients praising their strategic communication and project management skills. Clients consistently highlight Gateway Group's ability to enhance media coverage and investor confidence, as well as their professional, responsive, and results-oriented approach.
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UndisclosedUndisclosed2 - 9Bruxelles, Belgium
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Established in 2016, Evoke - pr & content marketing is a public relations agency. Located in Bruxelles, Belgium, the team specializes in Public Relations and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Hialeah, FL
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5 STAR BDM is a small Hialeah, Florida-based PR company. Their services include Public Relations and Web Development.
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Featured
What are Featured Providers?
$10,000+$300+ / hr2 - 9Atlanta, GAServices provided
See all 4 projectsBrandSavor is a prominent public relations firm specializing in media relations, corporate communications, and public communications. The company has received predominantly positive feedback, with clients praising its expert project management and strategic media coverage efforts. Notably, 100% of the reviewers highlight BrandSavor's effective project execution, although one suggests enhanced transparency in media relations.
$5,000+$100 - $149 / hr10 - 49Amsterdam, NetherlandsServices provided
See all 19 projectsPRLab is a distinguished public relations firm renowned for its expertise in media relations, public communications, and brand reputation enhancement. With a 100% positive feedback rate, clients commend their strategic creativity, responsiveness, and professionalism. Approximately 80% of reviewers highlight their outstanding ability to align with company values and deliver within budget, while 60% appreciate their effectiveness in increasing media coverage and brand awareness.
$5,000+$100 - $149 / hr10 - 49Leeds, EnglandServices provided
See all 20 projectsProhibition PR is a dynamic public relations agency specializing in media relations, corporate communications, and brand reputation management. Reviews reveal a strong positive sentiment, with a high success rate in securing media coverage and enhancing brand visibility. Clients consistently praise their proactive communication and innovative strategies, noting that Prohibition integrates seamlessly with in-house teams and effectively increases public awareness across various industries.
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UndisclosedUndisclosed2 - 9Bray, Ireland
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Cunningham PR and Marketing, a public relations firm, is based in Bray, Ireland. They specialize in Public Relations and Advertising and were launched in 2012.
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UndisclosedUndisclosed2 - 9Charlotte, NC
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JSW Media Group, LLC is a public relations firm. They are based in Charlotte, North Carolina and have small team of experts. Their services include Public Relations and Marketing Strategy.
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Featured
What are Featured Providers?
$1,000+$300+ / hr10 - 49Agios Athanasios, CyprusServices provided
See all 65 projectsOBA PR is a public relations firm specializing in media relations, brand reputation, and corporate communications. Across various industries, clients consistently praise their ability to secure meaningful media coverage and enhance brand authority with successful placements in notable publications, such as Forbes and Entrepreneur. Impressively, 100% of reviews highlight their effective project management and honest communication, emphasizing their commitment to delivering results.
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UndisclosedUndisclosed2 - 9Coral Gables, FL
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Founded in 2003, JTS Communications, Inc. Is a branding company. The small team focuses on Branding and Public Relations.
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UndisclosedUndisclosed2 - 9London, England
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LD Communications is a PR firm. They are in London, England, and their services include Public Relations and Media Planning & Buying.
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UndisclosedUndisclosed2 - 9
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Lexa Risjad is a branding firm. They are in New York City, New York and have small team. Their team offers Branding and Public Relations.
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UndisclosedUndisclosed2 - 9Chicago, IL
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Orly Telisman Public Relations, Inc. Is a PR agency. The Chicago, Illinois-based agency was launched in 2011. Their team offers Public Relations and Branding.
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UndisclosedUndisclosed2 - 9Farmington, MI
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Pam Perry PR is a PR company. They are based in Farmington, Michigan and have small team of experts. Their services include Public Relations and Branding.
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UndisclosedUndisclosed2 - 9
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Pinnacle Communications and Media Inc. Is a public relations company based in Vernon, Canada. They provide Public Relations and Email Marketing and were founded in 1996.
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UndisclosedUndisclosed2 - 9Barcelona, Spain
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Outlinks is a public relations firm in Barcelona, Spain. They specialize in Public Relations and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Davie, FL
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Redhead Marketing, Inc. Is a PR firm founded in 2007. Their services include Public Relations and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Shanghai, China
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Social Cloud, a branding agency, is headquartered in Shanghai, China. The team specializes in Branding and Public Relations.
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UndisclosedUndisclosed2 - 9Burbank, CA
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The B Company, an Audio Production company, was founded in 2002. The company specializes in Audio Production and Public Relations.
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$10,000+$150 - $199 / hrFreelancer
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David Baird is a Nottingham, England-based Advertising company. They focus on Advertising and Public Relations and were established in 2009.
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$10,000+$150 - $199 / hrFreelancer
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Words and Spaces Ltd is an Advertising company. They are located in England and have small team. They focus on Advertising and Public Relations.
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$10,000+$100 - $149 / hr50 - 249New York, NY
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Hunter Public Relations, a branding agency, is based in New York, New York and London , England. Their services include Branding and Public Relations.
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UndisclosedUndisclosed10 - 49
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See all 1 projectsFounded in 2011, Complete Marketing Solutions is a consulting firm exclusively focused on marketing services for business-to-business marketing. From direct marketing – such as email campaigns and
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UndisclosedUndisclosed10 - 49Dubai, United Arab Emirates
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See all 1 projectsMOC is a PR, Marketing & Event Management company based in Dubai.We are a 360 agency that specializes in creating and implementing strategic communication solutions for a wide range of clients.
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$5,000+$100 - $149 / hr10 - 49Plano, TX
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See all 8 projectsForward Vision Marketing, LLC — Out of Business was a marketing company that specialized in digital marketing initiatives, helping clients expand brand recognition and improve online presence. The company received positive feedback for its project management and ability to engage directly with target audiences, with a noted 100% satisfaction rate in communication and organization. However, 100% of reviewers suggested improvements in tracking work hours.
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$10,000+$150 - $199 / hr10 - 49Hingham, MA
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Rice McVaney Communications is an Advertising company. The team focuses on Advertising and Branding, and the agency is based in Hingham, Massachusetts.
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$10,000+$150 - $199 / hr10 - 49New York, NY
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Big Arrow Group is an Advertising company launched in 2004. The agency provides Advertising and Branding, and is small.
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$10,000+$150 - $199 / hr10 - 49Edmonton, Canada
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Calder Bateman Communications is a branding firm. They provide Branding and Public Relations and were founded in 1990. The agency is in Edmonton, Canada.
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$10,000+$150 - $199 / hr10 - 49Calgary, Canada
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Strut Creative is an Advertising company. They are located in Calgary, Canada. Their team specializes in Advertising and Branding.
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$10,000+$150 - $199 / hr10 - 49London, England
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Launched in 1995, Cubo, a small Advertising company, is located in London, England. Their services include Advertising and Branding.
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$10,000+$100 - $149 / hr10 - 49London, England
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Spinach, a branding firm, was launched in 1999. The agency specializes in Branding and Advertising.
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$10,000+$100 - $149 / hr10 - 49Atlanta, GA
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Cookerly is a PR company. They were established in 1991 and provide Public Relations and Social Media Marketing.
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$10,000+$100 - $149 / hr10 - 49Atlanta, GA
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Established in 1998, Liz Lapidus Public Relations, a small PR firm, is based in Atlanta, Georgia. Their services include Public Relations and Event Marketing.
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$10,000+$100 - $149 / hr10 - 49Chamblee, GA
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Premier Agency is a public relations company. Their small team is based in Chamblee, Georgia. Their services include Public Relations and Branding.
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$10,000+$100 - $149 / hr10 - 49Atlanta, GA
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Small PR company communications 21, is based in Atlanta, Georgia. The team offers Public Relations and Branding.
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$10,000+$150 - $199 / hr10 - 49Nashville, TN
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Advertising company Brand Journalists is in Nashville, Tennessee. Their services include Advertising and Public Relations.
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$10,000+$150 - $199 / hr10 - 49Cookeville, TN
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MMA Creative is a small Advertising company based in Cookeville, Tennessee. The team specializes in Advertising and Branding.
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$10,000+$150 - $199 / hr10 - 49Nashville, TN
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Founded in 1988, Harmon Group is an Advertising company. Their team provides Advertising and Mobile App Development.
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$10,000+$150 - $199 / hr10 - 49Nashville, TN
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Kaleidoscope Media is an Advertising company. The team provides Advertising and Branding and is in Nashville, Tennessee.
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$5,000+$50 - $99 / hr10 - 49Lyon, France
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Founded in 2009, Hula-Hoop is a branding agency. The team provides Branding and Digital Strategy and is in Lyon, France.
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$5,000+$25 - $49 / hr10 - 49Köln, Germany
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Rheinfaktor is an Advertising company launched in 1998. Their services include Advertising and Branding.
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$5,000+$25 - $49 / hr10 - 49Stuttgart, Germany
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Launched in 1995, WERBEWELT is a small Stuttgart, Germany-based Digital Strategy company. Their team provides Digital Strategy and Branding.
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$10,000+$100 - $149 / hr10 - 49Chicago, IL
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Fluent360 is a Direct Marketing company. They were established in 2008 and offer Direct Marketing and Public Relations.
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$10,000+$100 - $149 / hr10 - 49Detroit, MI
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Advertising company Group 55 Marketing was launched in 1983. The team offers Advertising and Branding.
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$5,000+$50 - $99 / hr10 - 49Ferndale, MI
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Hadrout Design for Business, a branding firm, was established in 2004. The team provides Branding and Public Relations.
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$10,000+$150 - $199 / hr10 - 49Washington, DC
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Davis Ad Agency is an Advertising company. Located in Washington, District of Columbia and Virginia Beach, Virginia, the company offers Advertising and Digital Strategy.
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$10,000+$150 - $199 / hr10 - 49Vienna, VA
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Headquartered in Vienna, Virginia, White64 is a small Advertising company. Their services include Advertising and Marketing Strategy.
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$10,000+$150 - $199 / hr10 - 49Reston, VA
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Buffalo.Agency is an Advertising company. They were established in 2001, and their services include Advertising and Branding.
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List of the Best Public Relations Agencies
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$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
37.3/40.020/20 Reviews10/10 Clients & Experience7.3/10 Market PresenceService focus
40% Public Relations60% Other -
$5,000+$100 - $149 / hr10 - 49St. Petersburg, FL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
100% Public Relations -
$1,000+$100 - $149 / hr50 - 249Sarasota, FL
Ability to deliver
35.2/40.019/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
65% Public Relations35% Other -
$10,000+$150 - $199 / hr10 - 49Lewisville, TX
Ability to deliver
35.2/40.018.8/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
70% Public Relations30% Other -
$10,000+$100 - $149 / hr250 - 999New York, NY
Ability to deliver
34.4/40.019.4/20 Reviews8.1/10 Clients & Experience6.9/10 Market PresenceService focus
60% Public Relations40% Other -
$25,000+$100 - $149 / hr50 - 249Boston, MA
Ability to deliver
33.9/40.016.8/20 Reviews10/10 Clients & Experience7.1/10 Market PresenceService focus
60% Public Relations40% Other -
$5,000+$150 - $199 / hr10 - 49Scottsdale, AZ
Ability to deliver
33.7/40.018.2/20 Reviews9.7/10 Clients & Experience5.9/10 Market PresenceService focus
80% Public Relations20% Other -
$5,000+$100 - $149 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
33/40.016.8/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
100% Public Relations -
$10,000+Undisclosed10 - 49Fort Lauderdale, FL
Ability to deliver
32.9/40.017.6/20 Reviews9.2/10 Clients & Experience6.1/10 Market PresenceService focus
70% Public Relations30% Other -
$5,000+$150 - $199 / hr10 - 49Williamsburg, VA
Ability to deliver
32.6/40.016.8/20 Reviews9.3/10 Clients & Experience6.5/10 Market PresenceService focus
100% Public Relations -
$5,000+$150 - $199 / hr50 - 249Chicago, IL
Ability to deliver
32.6/40.020/20 Reviews8.4/10 Clients & Experience4.2/10 Market PresenceService focus
100% Public Relations -
$1,000+$300+ / hr10 - 49Agios Athanasios, Cyprus
Ability to deliver
32.5/40.019.2/20 Reviews9.3/10 Clients & Experience4/10 Market PresenceService focus
80% Public Relations20% Other -
$5,000+Undisclosed2 - 9Risch-Rotkreuz, Switzerland
Ability to deliver
32.5/40.017/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
100% Public Relations -
$25,000+$150 - $199 / hr2 - 9London, England
Ability to deliver
32.3/40.017/20 Reviews9.4/10 Clients & Experience5.9/10 Market PresenceService focus
100% Public Relations -
$10,000+$150 - $199 / hr50 - 249Ardmore, PA
Ability to deliver
32.3/40.017.4/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+$300+ / hr2 - 9Toronto, Canada
Ability to deliver
32.2/40.017.2/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
100% Public Relations -
$10,000+$150 - $199 / hr50 - 249Reading , England
Ability to deliver
31.9/40.018.4/20 Reviews9.2/10 Clients & Experience4.3/10 Market PresenceService focus
50% Public Relations50% Other -
$5,000+$100 - $149 / hr2 - 9Calgary, Canada
Ability to deliver
31.8/40.018.4/20 Reviews10/10 Clients & Experience3.4/10 Market PresenceService focus
100% Public Relations -
$1,000+$100 - $149 / hr10 - 49Philadelphia, PA
Ability to deliver
31.8/40.017.8/20 Reviews10/10 Clients & Experience4/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
31.8/40.017/20 Reviews10/10 Clients & Experience4.8/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+Undisclosed10 - 49Houston, TX
Ability to deliver
32.5/40.016.6/20 Reviews9.8/10 Clients & Experience6.1/10 Market PresenceService focus
55% Public Relations45% Other -
$5,000+$150 - $199 / hr10 - 49Los Angeles, CA
Ability to deliver
31.7/40.017.6/20 Reviews10/10 Clients & Experience4.1/10 Market PresenceService focus
60% Public Relations40% Other -
$1,000+Undisclosed10 - 49Irvine, CA
Ability to deliver
31.6/40.018.8/20 Reviews5.2/10 Clients & Experience7.6/10 Market PresenceService focus
70% Public Relations30% Other -
$5,000+$150 - $199 / hr2 - 9Vancouver, Canada
Ability to deliver
31.4/40.017.4/20 Reviews9.4/10 Clients & Experience4.6/10 Market PresenceService focus
90% Public Relations10% Other -
$10,000+$200 - $300 / hr10 - 49
Ability to deliver
33.8/40.018.4/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
45% Public Relations55% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
31.1/40.016.4/20 Reviews9.1/10 Clients & Experience5.6/10 Market PresenceService focus
60% Public Relations40% Other -
$5,000+$100 - $149 / hr10 - 49Leeds, England
Ability to deliver
33.4/40.017.6/20 Reviews10/10 Clients & Experience5.8/10 Market PresenceService focus
45% Public Relations55% Other -
$10,000+$300+ / hr10 - 49New York, NY
Ability to deliver
34.1/40.017.2/20 Reviews9.3/10 Clients & Experience7.6/10 Market PresenceService focus
40% Public Relations60% Other -
$10,000+Undisclosed10 - 49Denver, CO
Ability to deliver
31.2/40.016.2/20 Reviews9.2/10 Clients & Experience5.9/10 Market PresenceService focus
55% Public Relations45% Other -
$1,000+$50 - $99 / hr10 - 49Warszawa, Poland
Ability to deliver
30.4/40.016.4/20 Reviews10/10 Clients & Experience4/10 Market PresenceService focus
60% Public Relations40% Other
Latest Public Relations Articles
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Public Relations Agency FAQs
Make sure you understand the full scope of services PR agencies offer before choosing the right one for you. The cost, specialization, and KPIs delivered against will depend on your needs but also the type of agency you select. Confirm you're making the best choice with our FAQs and top tips for hiring a PR agency.
Clutch recognizes agencies skilled in media outreach, crisis communications, and reputation management based on a proprietary methodology. The top PR firms for 2026 include:
Hiring a public relations agency helps elevate your brand’s reputation and visibility. A PR agency can:
- Increase media exposure and brand awareness
- Manage crises and prevent reputational damage
- Strengthen relationships with media and influencers
- Engage audiences with compelling storytelling
- Position your brand as a trusted industry leader
- Support investor relations and stakeholder trust
A PR agency (public relations agency) helps businesses manage their public image and communications strategy. It builds brand credibility through media relations, press releases, events, and crisis communications—ensuring a strong, positive reputation across digital and traditional channels.
A publicist typically focuses on individual clients or one-off publicity efforts—mainly gaining press coverage and managing appearances.
A PR agency offers broader, strategic services, including brand positioning, crisis management, stakeholder communications, and integrated media planning.
Popular PR KPIs include:
- Media Coverage – Number and quality of earned media placements
- Audience Reach – How many people saw your PR content
- Sentiment Analysis – Positive, neutral, or negative tone in coverage
- Social Media Engagement – Likes, shares, comments, and mentions
- Website Traffic & Conversions – Increase in visitors or leads following PR efforts
- Crisis Response Time – Speed and effectiveness of brand communication during issues
Most PR agencies provide a mix of strategic and tactical services, including:
- Media Relations – Securing press coverage and building relationships with journalists
- Crisis Communication – Managing brand reputation during challenges or negative press
- Social Media PR – Guiding brand perception through social platforms
- Content Creation – Writing press releases, blog posts, thought leadership articles
- Event Planning – Coordinating press events, product launches, and conferences
- Influencer & Thought Leadership PR – Building credibility through industry leaders
- Reputation Management – Monitoring public sentiment and enhancing brand image
- Internal Communications – Aligning messaging for employees and stakeholders
PR agencies vary in size, specialization, and service style:
- Boutique PR Agencies – Small, personalized firms focused on niche markets
- Enterprise PR Agencies – Large agencies with global media networks and full-service capabilities
- Industry-Specific PR Agencies – Focused on verticals like tech, healthcare, fashion, or finance
- Traditional PR Agencies – Specializing in legacy media like newspapers, TV, and radio
- Digital PR Agencies – Emphasizing online visibility, SEO, influencer partnerships, and content strategy
PR agency pricing depends on agency size, experience, and campaign scope. Most PR projects on Clutch cost between $10,000 - $49,999. Pricing may also vary based on location, deliverables, and retainer vs. project-based models.
To find the right PR partner:
- Define Your Goals – Identify if you need crisis management, media outreach, or brand positioning
- Set a Budget – Know what you're comfortable investing monthly or per campaign
- Research Agencies – Look for relevant industry experience and successful case studies
- Check Reviews – Read client testimonials and agency performance insights
- Evaluate Services – Ensure they offer the full range of PR services your brand requires
- Meet the Team – Assess cultural fit, expertise, and communication style