Top Public Relations Firms
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr10 - 49Orlando, FLServices provided
See all 10 projectsUproar by Moburst is a premier Public Relations firm specializing in Media Relations, Communications, and Corporate Communications. Across all reviews, 100% of clients highlight their responsiveness, strategic PR execution, and ability to deliver measurable outcomes, such as increased media coverage and brand awareness. Clients praise their professional service, with no notable areas for improvement mentioned.
$10,000+$150 - $199 / hr10 - 49New York, NYServices provided
See all 9 projectsChannel V Media is a Public Relations and Corporate Communications agency recognized for its expertise in media relations and brand reputation enhancement. Client feedback consistently highlights their strategic approach and deep understanding of diverse industries, achieving notable results such as a 400% increase in media coverage for one client. Approximately 90% of reviews emphasize their creativity, strategy, and ability to meet objectives, making them a highly recommended partner for PR and communications needs.
$5,000+$100 - $149 / hr10 - 49St. Petersburg, FLServices provided
See all 311 projectsOtter Public Relations is a communications firm specializing in PR, media relations, and brand reputation. The company has received overwhelmingly positive feedback, with approximately 100% of clients praising their project management and timely delivery. Notably, they excel in publishing PR articles that enhance online visibility, credibility, and SEO rankings, as evidenced by client testimonials highlighting improved brand authority and media coverage.
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$10,000+$100 - $149 / hr2 - 9Denver, CO
Services provided
Agency 33 is a PR firm. The Denver, Colorado-based firm was launched in 2006. Their services include Public Relations and Branding.
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$10,000+$100 - $149 / hr2 - 9Dallas, TX
Services provided
Droese PR is a PR agency established in 2007. The firm provides Public Relations and Branding, and is small.
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Chicago, ILServices provided
See all 22 projectsInterdependence is a prominent public relations firm offering services in media relations, brand reputation, and corporate communications. Reviews highlight their exceptional project management, strategic insight, and adaptability, achieving notable media coverage for various clients. They maintain a 100% positive feedback rate, with clients praising their professionalism, dedication, and ability to exceed expectations in media placements and public communications.
$5,000+$150 - $199 / hr10 - 49Scottsdale, AZServices provided
See all 26 projects10 to 1 Public Relations is a reputable PR agency specializing in media relations, brand reputation, and corporate communications. Across reviews, clients commend their effective project management, timely delivery, and ability to enhance media coverage and brand awareness. Approximately 90% of reviews highlight their impressive communication and results-driven approach, with a strong emphasis on media exposure and strategic public communications.
$10,000+$150 - $199 / hr10 - 49Lewisville, TXServices provided
See all 48 projectsIdea Grove is a public relations company specializing in media relations, corporate communications, and brand reputation enhancement. Their clients consistently praise their strategic approach and dedication, with 100% of reviews highlighting their exceptional project management and responsiveness. A notable 80% of reviews appreciate their innovative content creation and surveys, which significantly bolster media coverage and brand visibility.
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$10,000+$150 - $199 / hr2 - 9Philadelphia, PA
Services provided
Paige Wolf Media & Public Relations is a Philadelphia, Pennsylvania-based public relations firm. Their services include Public Relations and Advertising.
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$10,000+$150 - $199 / hr2 - 9Philadelphia, PA
Services provided
Founded in 1999, Jim DeLorenzo Public Relations, a small public relations agency, is headquartered in Philadelphia, Pennsylvania. Their services include Public Relations and Digital Strategy.
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$10,000+$150 - $199 / hr2 - 9Philadelphia, PA
Services provided
Established in 1969, Portfolio Associates, Inc. Is a small public relations firm. Their services include Public Relations and Advertising.
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$10,000+$150 - $199 / hr2 - 9Philadelphia, PA
Services provided
Founded in 2007, En Route Marketing, a small public relations agency, is headquartered in Philadelphia, Pennsylvania. Their team provides Public Relations and Media Planning & Buying.
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$10,000+$100 - $149 / hr2 - 9Washington, DC
Services provided
Hellerman Communications, a small PR company, is in Washington, District of Columbia. The team specializes in Public Relations and Branding.
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Featured
What are Featured Providers?
$10,000+$300+ / hr2 - 9Austin, TXServices provided
See all 15 projectsDISRUPT PR is a Public Relations firm specializing in media relations, brand reputation, and corporate communications. The company is consistently praised for its strategic communication skills, with 100% of reviews highlighting their timely delivery and responsiveness. Clients commend their ability to enhance brand awareness and secure media placements, with significant increases in brand mentions and media coverage reported across projects.
$10,000+$150 - $199 / hr10 - 49Newport Beach, CAServices provided
See all 5 projectsGateway Group is a Public Relations firm specializing in Investor Relations, Media Outreach, and Communications strategies. The company excels in enhancing brand reputation and public media relations, with 100% customer satisfaction highlighted across all reviews. Clients consistently praise Gateway Group's strategic execution, reliable project management, and impactful media coverage and investor communications, contributing to their clients' business growth and visibility.
$5,000+$50 - $99 / hr10 - 49İstanbul, TürkiyeServices provided
See all 4 projectsWalther Kranz is a Public Relations agency specializing in media relations, corporate communications, and brand reputation for tech, Web3, gaming, and fintech industries. Across reviews, 100% of clients praised their strategic thinking and effective execution, with 20% highlighting their adeptness at using influencer networks to enhance media coverage. Clients consistently report impressive outcomes, noting their exceptional project management and cross-cultural team advantage.
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$10,000+$100 - $149 / hr2 - 9
Services provided
BrandLinkDC is a public relations company. Their small team is in Washington, District of Columbia. Their services include Public Relations and Branding.
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$10,000+$150 - $199 / hr2 - 9Philadelphia, PA
Services provided
Based in Philadelphia, Pennsylvania, 3BG Marketing Solutions is a small public relations firm. Their services include Public Relations and Advertising.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Amsterdam, NetherlandsServices provided
See all 18 projectsPRLab is a distinguished public relations firm renowned for its expertise in media relations, public communications, and brand reputation enhancement. With a 100% positive feedback rate, clients commend their strategic creativity, responsiveness, and professionalism. Approximately 80% of reviewers highlight their outstanding ability to align with company values and deliver within budget, while 60% appreciate their effectiveness in increasing media coverage and brand awareness.
$5,000+$100 - $149 / hr10 - 49Leeds, EnglandServices provided
See all 18 projectsProhibition is a public relations agency that specializes in enhancing brand reputation and media coverage through strategic communications and public affairs. Reviews indicate a high level of satisfaction, with their creative solutions and proactive approach to media relations being particularly praised. Approximately 83% of reviewers highlight their effective communication and project management skills, while 67% commend their innovative PR strategies and ability to secure significant media placements.
$1,000+$300+ / hr10 - 49Agios Athanasios, CyprusServices provided
See all 58 projectsOBA PR is a public relations agency with a focus on media and public communications, providing services like media coverage, brand reputation management, and corporate communications. Reviews reflect a 100% satisfaction rate, highlighting their strategic media placements, effective communication, and tailored PR strategies. A notable 50% of reviewers emphasized their adaptability and strategic approach to securing targeted media coverage, which significantly enhanced brand visibility and credibility across various industries.
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$10,000+$150 - $199 / hr2 - 9Stockport, England
Services provided
Smith Goodfellow PR is a PR firm. The Stockport, England-based company was established in 1980. Their services include Public Relations and Web Design.
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$10,000+$150 - $199 / hr2 - 9
Services provided
Launched in 1999, Absolute PR and Marketing, a small public relations firm, is located in Exeter, England. Their services include Public Relations and Advertising.
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$10,000+$150 - $199 / hr2 - 9Edinburgh, Scotland
Services provided
Established in 1997, Tartan Silk Limited is a PR agency. Their team specializes in Public Relations and Advertising.
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$10,000+$150 - $199 / hr2 - 9Glasgow, Scotland
Services provided
Founded in 1997, Headline PR is a small Glasgow, Scotland-based PR agency. Their services include Public Relations and Video Production.
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$10,000+$150 - $199 / hr2 - 9Glasgow, Scotland
Services provided
Budge PR is a social media marketing company headquartered in Glasgow, Scotland. They provide Social Media Marketing and Public Relations and were established in 1994.
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$10,000+$150 - $199 / hr2 - 9Dumbleton, England
Services provided
McInnes Communications, a small branding firm, is located in Dumbleton, England. Their services include Branding and Public Relations.
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$10,000+$150 - $199 / hr2 - 9Gullane, Scotland
Services provided
DavidGray PR is a PR company headquartered in Gullane, Scotland. They focus on Public Relations and Social Media Marketing and were established in 2000.
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$10,000+$150 - $199 / hr2 - 9
Services provided
The PR Company is a public relations agency. They are based in Newport, England and have small team. They offer Public Relations and Video Production.
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$10,000+$100 - $149 / hr2 - 9Grand Rapids, MI
Services provided
Sabo Public Relations is a PR firm. They are headquartered in Grand Rapids, Michigan and have small team. Their team provides Public Relations and Social Media Marketing.
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$10,000+$150 - $199 / hr2 - 9Borehamwood, England
Services provided
Founded in 2009, Boom! is a public relations firm. In Borehamwood, England, the team focuses on Public Relations and Branding.
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$10,000+$150 - $199 / hr2 - 9Norwich, England
Services provided
Reflection PR is a small PR firm based in Norwich, England. The team provides Public Relations and Content Marketing.
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$10,000+$150 - $199 / hr2 - 9London, England
Services provided
Raksha PR is a public relations company founded in 2003. The team specializes in Public Relations and Call Center Services and is based in London, England.
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$5,000+$100 - $149 / hr2 - 9Cordova, TN
Services provided
Howell Marketing Strategies is a PR agency. Founded in 1994, the company is based in Cordova, Tennessee. Their team offers Public Relations and Marketing Strategy.
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$10,000+$150 - $199 / hr2 - 9Mansfield, England
Services provided
Mandatum PR is a public relations firm. Their small team is in Mansfield, England and offers Public Relations and Social Media Marketing. The firm was founded in 2012.
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$10,000+$150 - $199 / hr2 - 9London, England
Services provided
Onyx Media and Communications specializes in social media posting services. However, the feedback reveals significant dissatisfaction with their lack of transparency and accountability, as well as their use of a third-party platform without proper disclosure. Clients have reported unprofessional behavior and a failure to meet expectations.
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$10,000+$150 - $199 / hr2 - 9Sheffield, England
Services provided
Capital B Media is a public relations firm based in Sheffield, England and Huddersfield , England. They provide Public Relations and Content Marketing.
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$10,000+$150 - $199 / hr2 - 9
Services provided
Bulletin PR is a PR agency. They offer Public Relations and Content Marketing and are in.
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$5,000+$100 - $149 / hr2 - 9
Services provided
Based in Washington, District of Columbia, Smith Fairfield is a PR company. They specialize in Public Relations and Marketing Strategy.
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$10,000+$100 - $149 / hr2 - 9Atlanta, GA
Services provided
The IPY Agency, a small public relations company, is headquartered in Atlanta, Georgia. Their services include Public Relations and Advertising.
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$10,000+$100 - $149 / hr2 - 9Huntington Woods, MI
Services provided
Your People is a PR firm. The team focuses on Public Relations and Marketing Strategy, and the agency is headquartered in Huntington Woods, Michigan.
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$10,000+$100 - $149 / hr2 - 9Dallas, TX
Services provided
PREJEAN PR Specialist is a public relations firm. Their team is headquartered in Dallas, Texas and provides Public Relations and Marketing Strategy.
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$10,000+$100 - $149 / hr2 - 9Budapest, Hungary
Services provided
PS:PRovocative is a public relations agency. Launched in 2010, the company is based in Budapest, Hungary. Their services include Public Relations and Media Planning & Buying.
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$10,000+$100 - $149 / hr2 - 9Milano, Italy
Services provided
Carla Mugnaini, a small public relations company, is in Milano, Italy. Their services include Public Relations and Advertising.
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$5,000+$100 - $149 / hr2 - 9Helsingfors, Finland
Services provided
Public relations company Drama Queen Communications Oy was launched in 2013. The team specializes in Public Relations and Content Marketing and is located in Helsingfors, Finland.
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$5,000+$100 - $149 / hr2 - 9Melbourne, Australia
Services provided
Located in Melbourne, Australia, Affect Media is a small PR firm. Their services include Public Relations and Advertising.
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$5,000+$100 - $149 / hr2 - 9Düsseldorf, Germany
Services provided
PUBLIC TUNE is a public relations company. They were launched in 2008, and their services include Public Relations and Digital Strategy.
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$5,000+$100 - $149 / hr2 - 9Düsseldorf, Germany
Services provided
Punctum pr-agentur GmbH is a small Düsseldorf, Germany-based PR firm. The team specializes in Public Relations and Digital Strategy.
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$10,000+$100 - $149 / hr2 - 9Duivendrecht, Netherlands
Services provided
Value Zipper, a small public relations company, is located in Duivendrecht, Netherlands. The team provides Public Relations and Advertising.
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$5,000+$100 - $149 / hr2 - 9Frankfurt am Main, Germany
Services provided
Powerbroker Public Relations, a PR company, is headquartered in Frankfurt am Main, Germany. The team focuses on Public Relations and Search Engine Optimization.
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$10,000+$100 - $149 / hr2 - 9Torino, Italy
Services provided
Threesixty Communication Services is a public relations agency. The Torino, Italy-based agency was established in 1994. Their services include Public Relations and Branding.
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$5,000+$100 - $149 / hr2 - 9Berlin, Germany
Services provided
Big Bang & Whisper, a public relations firm, is located in Berlin, Germany. Their services include Public Relations and Content Marketing.
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$5,000+$100 - $149 / hr2 - 9Griffith, Australia
Services provided
Clarity Communications is a Griffith, Australia-based PR firm. They focus on Public Relations and Social Media Marketing and were established in 1998.
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$5,000+$100 - $149 / hr2 - 9Minato City, Japan
Services provided
B-comi, a PR agency, was launched in 2006. Headquartered in Minato City, Japan, the team focuses on Public Relations and Branding.
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UndisclosedUndisclosed2 - 9Caracas, Venezuela
Services provided
Conecta Comunicaciones is a small Caracas, Venezuela-based public relations agency. The team specializes in Public Relations and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Shibuya City, Japan
Services provided
Actio, a PR company, is in Shibuya City, Japan. They focus on Public Relations and Advertising and were founded in 2003.
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UndisclosedUndisclosed2 - 9Chuo City, Japan
Services provided
Tokyo PR is a Chuo City, Japan-based public relations company. They focus on Public Relations and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Guro-gu, South Korea
Services provided
Chayun Public Relations, a PR company, is in Guro-gu, South Korea. They offer Public Relations and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Caracas, Venezuela
Services provided
Headquartered in Caracas, Venezuela, Grupo MM Comunicaciones is a small PR company. Their services include Public Relations and Branding.
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UndisclosedUndisclosed2 - 9Gangnam-gu, South Korea
Services provided
Communications Korea is a small PR agency located in Gangnam-gu, South Korea. The team provides Public Relations and Branding.
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UndisclosedUndisclosed2 - 9Lisboa, Portugal
Services provided
PR company dadavox was launched in 2001. The team offers Public Relations and Advertising.
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UndisclosedUndisclosed2 - 9Puchong, Malaysia
Services provided
Video production company Bits and Pixels Sdn Bhd focuses on Video Production and Public Relations. They were founded in 2002.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
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- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Public Relations Agencies
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$10,000+$150 - $199 / hr10 - 49Lewisville, TX
Ability to deliver
39.7/40.019.8/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Public Relations30% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.7/40.019.8/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
40% Public Relations60% Other -
$5,000+$100 - $149 / hr10 - 49St. Petersburg, FL
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Public Relations -
$1,000+$300+ / hr10 - 49Agios Athanasios, Cyprus
Ability to deliver
37.9/40.019.2/20 Reviews9.3/10 Clients & Experience9.3/10 Market PresenceService focus
80% Public Relations20% Other -
$5,000+$150 - $199 / hr50 - 249Chicago, IL
Ability to deliver
37.8/40.019.8/20 Reviews8.4/10 Clients & Experience9.6/10 Market PresenceService focus
100% Public Relations -
$5,000+Undisclosed2 - 9Uster, Switzerland
Ability to deliver
37.7/40.018/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Public Relations -
$10,000+$300+ / hr2 - 9Toronto, Canada
Ability to deliver
37.3/40.018/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Public Relations -
$1,000+$100 - $149 / hr50 - 249Sarasota, FL
Ability to deliver
37.2/40.017.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
65% Public Relations35% Other -
$5,000+$150 - $199 / hr10 - 49Scottsdale, AZ
Ability to deliver
36.9/40.017.8/20 Reviews9.7/10 Clients & Experience9.5/10 Market PresenceService focus
80% Public Relations20% Other -
$5,000+$100 - $149 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
36.7/40.017/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Public Relations -
$5,000+$150 - $199 / hr10 - 49Los Angeles, CA
Ability to deliver
36.6/40.018/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
60% Public Relations40% Other -
$5,000+$100 - $149 / hr2 - 9Calgary, Canada
Ability to deliver
36.6/40.018/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
100% Public Relations -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
36.4/40.017.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Public Relations40% Other -
$1,000+$100 - $149 / hr10 - 49Philadelphia, PA
Ability to deliver
36.3/40.017/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+$100 - $149 / hr250 - 999New York, NY
Ability to deliver
36.2/40.018.2/20 Reviews8.1/10 Clients & Experience10/10 Market PresenceService focus
60% Public Relations40% Other -
$5,000+$150 - $199 / hr2 - 9Vancouver, Canada
Ability to deliver
36.1/40.017.2/20 Reviews9.4/10 Clients & Experience9.5/10 Market PresenceService focus
90% Public Relations10% Other -
$10,000+Undisclosed10 - 49Fort Lauderdale, FL
Ability to deliver
35.7/40.016.6/20 Reviews9.2/10 Clients & Experience9.9/10 Market PresenceService focus
70% Public Relations30% Other -
$10,000+Undisclosed10 - 49Houston, TX
Ability to deliver
36.2/40.016.6/20 Reviews9.8/10 Clients & Experience9.8/10 Market PresenceService focus
55% Public Relations45% Other -
$10,000+$100 - $149 / hr10 - 49Toronto, Canada
Ability to deliver
35.2/40.016.6/20 Reviews9.5/10 Clients & Experience9.2/10 Market PresenceService focus
100% Public Relations -
$10,000+$150 - $199 / hr50 - 249Ardmore, PA
Ability to deliver
34.8/40.016.6/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+$200 - $300 / hr10 - 49
Ability to deliver
36.9/40.019.4/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
45% Public Relations55% Other -
$5,000+$200 - $300 / hr10 - 49Brea, CA
Ability to deliver
34.3/40.016.4/20 Reviews9.1/10 Clients & Experience8.8/10 Market PresenceService focus
65% Public Relations35% Other -
$25,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
36.2/40.017.2/20 Reviews9.7/10 Clients & Experience9.3/10 Market PresenceService focus
40% Public Relations60% Other -
$5,000+Undisclosed2 - 9Surry Hills, Australia
Ability to deliver
34.1/40.016.4/20 Reviews9.2/10 Clients & Experience8.6/10 Market PresenceService focus
100% Public Relations -
$1,000+< $25 / hr50 - 249
Ability to deliver
34/40.020/20 Reviews5.3/10 Clients & Experience8.7/10 Market PresenceService focus
90% Public Relations10% Other -
$10,000+$150 - $199 / hr10 - 49Darlinghurst, Australia
Ability to deliver
33.8/40.017.2/20 Reviews9.1/10 Clients & Experience7.5/10 Market PresenceService focus
100% Public Relations -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
33.7/40.017/20 Reviews9.1/10 Clients & Experience7.6/10 Market PresenceService focus
60% Public Relations40% Other -
Undisclosed$200 - $300 / hr10 - 49Spring Hill, Australia
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Public Relations35% Other -
$10,000+Undisclosed10 - 49Denver, CO
Ability to deliver
34.4/40.016.2/20 Reviews9.2/10 Clients & Experience9.1/10 Market PresenceService focus
55% Public Relations45% Other -
$1,000+Undisclosed10 - 49Irvine, CA
Ability to deliver
33.6/40.018.8/20 Reviews5.2/10 Clients & Experience9.6/10 Market PresenceService focus
70% Public Relations30% Other
Latest Public Relations Articles
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Human Signals: The Branding Choices Consumers Make in an AI-Saturated World
Clutch surveyed 408 consumers on AI vs. human branding. See why real people, unscripted moments, and human craft now drive trust, loyalty, and favorability.
Public Relations Agency FAQs
Make sure you understand the full scope of services PR agencies offer before choosing the right one for you. The cost, specialization, and KPIs delivered against will depend on your needs but also the type of agency you select. Confirm you're making the best choice with our FAQs and top tips for hiring a PR agency.
Clutch recognizes agencies skilled in media outreach, crisis communications, and reputation management based on a proprietary methodology. The top PR firms for 2026 include:
Hiring a public relations agency helps elevate your brand’s reputation and visibility. A PR agency can:
- Increase media exposure and brand awareness
- Manage crises and prevent reputational damage
- Strengthen relationships with media and influencers
- Engage audiences with compelling storytelling
- Position your brand as a trusted industry leader
- Support investor relations and stakeholder trust
A PR agency (public relations agency) helps businesses manage their public image and communications strategy. It builds brand credibility through media relations, press releases, events, and crisis communications—ensuring a strong, positive reputation across digital and traditional channels.
A publicist typically focuses on individual clients or one-off publicity efforts—mainly gaining press coverage and managing appearances.
A PR agency offers broader, strategic services, including brand positioning, crisis management, stakeholder communications, and integrated media planning.
Popular PR KPIs include:
- Media Coverage – Number and quality of earned media placements
- Audience Reach – How many people saw your PR content
- Sentiment Analysis – Positive, neutral, or negative tone in coverage
- Social Media Engagement – Likes, shares, comments, and mentions
- Website Traffic & Conversions – Increase in visitors or leads following PR efforts
- Crisis Response Time – Speed and effectiveness of brand communication during issues
Most PR agencies provide a mix of strategic and tactical services, including:
- Media Relations – Securing press coverage and building relationships with journalists
- Crisis Communication – Managing brand reputation during challenges or negative press
- Social Media PR – Guiding brand perception through social platforms
- Content Creation – Writing press releases, blog posts, thought leadership articles
- Event Planning – Coordinating press events, product launches, and conferences
- Influencer & Thought Leadership PR – Building credibility through industry leaders
- Reputation Management – Monitoring public sentiment and enhancing brand image
- Internal Communications – Aligning messaging for employees and stakeholders
PR agencies vary in size, specialization, and service style:
- Boutique PR Agencies – Small, personalized firms focused on niche markets
- Enterprise PR Agencies – Large agencies with global media networks and full-service capabilities
- Industry-Specific PR Agencies – Focused on verticals like tech, healthcare, fashion, or finance
- Traditional PR Agencies – Specializing in legacy media like newspapers, TV, and radio
- Digital PR Agencies – Emphasizing online visibility, SEO, influencer partnerships, and content strategy
PR agency pricing depends on agency size, experience, and campaign scope. Most PR projects on Clutch cost between $10,000 - $49,999. Pricing may also vary based on location, deliverables, and retainer vs. project-based models.
To find the right PR partner:
- Define Your Goals – Identify if you need crisis management, media outreach, or brand positioning
- Set a Budget – Know what you're comfortable investing monthly or per campaign
- Research Agencies – Look for relevant industry experience and successful case studies
- Check Reviews – Read client testimonials and agency performance insights
- Evaluate Services – Ensure they offer the full range of PR services your brand requires
- Meet the Team – Assess cultural fit, expertise, and communication style