Top Public Relations Firms
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr10 - 49Orlando, FLServices provided
See all 8 projectsUproar by Moburst is a Public Relations firm specializing in media relations, corporate communications, and brand reputation management. With 100% positive feedback, clients commend their exceptional service levels, responsiveness, and strategic PR capabilities. Approximately 83% of reviewers highlight their ability to drive media coverage and enhance brand awareness, emphasizing their organized project management and ability to meet client needs effectively.
$10,000+$150 - $199 / hr10 - 49New York, NYServices provided
See all 9 projectsChannel V Media is a premier public relations firm specializing in Corporate Communications, Media Relations, and Publicity. They are renowned for elevating brand reputation, increasing media coverage by up to 400%, particularly in high-value outlets, and securing over 100 articles annually for various clients. With a focus on strategic storytelling and consistent execution, 100% of reviews highlight their ability to exceed expectations, foster thought leadership, and create significant brand awareness globally.
$5,000+$100 - $149 / hr10 - 49St. Petersburg, FLServices provided
See all 310 projectsOtter Public Relations is a reputable PR agency specializing in media relations and brand reputation. Client reviews highlight their professionalism, efficiency, and the impactful media coverage they secure, with 100% positive feedback praising their project management and communication. Many clients (about 70%) commend their value for cost and alignment with company values, establishing them as a preferred partner for enhancing online visibility and credibility.
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$5,000+< $25 / hr250 - 999
Services provided
Midwood Books is a public relations firm. Headquartered in New York, New York, the agency was founded in 2025. Their services include Public Relations and Content Marketing.
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$1,000+$25 - $49 / hr2 - 9
Services provided
SCOOFI SARL is a PR firm. The Yaoundé , Cameroon-based company specializes in Public Relations and Digital Strategy.
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Chicago, ILServices provided
See all 20 projectsInterdependence is a Public Relations firm specializing in media relations, corporate communications, and brand reputation. They consistently deliver high-quality media placements and strategic communications across various industries. Approximately 95% of reviews highlight their professionalism and ability to exceed expectations, particularly in maintaining brand precision and securing media coverage. Clients commend their strategic creativity and responsiveness, making them a trusted partner in public communications.
$5,000+$150 - $199 / hr10 - 49Scottsdale, AZServices provided
See all 26 projects10 to 1 Public Relations is a PR agency specializing in media relations, corporate communications, and brand reputation management. Reviews consistently commend their thoroughness, speed, and flexibility, with over 90% noting timely delivery and effective communication. They are praised for their crisis communication strategies and media exposure skills, although innovation is encouraged. A notable 80% of clients recognized their role in achieving significant brand awareness and media coverage.
$10,000+Undisclosed2 - 9Austin, TXServices provided
See all 13 projectsDISRUPT PR is a Public Relations agency specializing in media relations, corporate communications, and brand reputation management. They consistently receive positive feedback, with 100% of reviewers praising their professionalism, timely delivery, and effective communication. Clients highlight their expertise in securing media coverage and aligning with client values, resulting in significant brand visibility and engagement improvements.
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$5,000+< $25 / hr10 - 49
Services provided
BrandComm Asia is a small public relations company in Makati, Philippines. Their services include Public Relations and Media Planning & Buying.
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$10,000+$100 - $149 / hr2 - 9San Diego, CA
Services provided
KCD Public Relations is a public relations firm. Established in 2009, the firm is in San Diego, California. Their services include Public Relations and Branding.
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$10,000+$50 - $99 / hr2 - 9New Delhi, India
Services provided
Founded in 2020, Windaddy, a small SEO agency, is in New Delhi, India. Their services include Search Engine Optimization and Content Writing Services.
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$10,000+$150 - $199 / hr10 - 49London, England, England
Services provided
Speed Communications is a Digital Strategy company. Headquartered in London, England, England and Bristol, Avon, England, their team offers Digital Strategy and Public Relations.
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$1,000+$50 - $99 / hr2 - 9Naples, FL
Services provided
See all 7 projectsNewswirejet is a public relations firm specializing in media relations, providing PR services and strategic press release distribution. Based on client reviews, 100% of the feedback highlights their quick, efficient service and excellent communication, with no areas for improvement noted, demonstrating their commitment to quality and client satisfaction in enhancing brand reputation and media coverage.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49İstanbul, TürkiyeServices provided
See all 4 projectsWalther Kranz is a Public Relations agency specializing in media relations, corporate communications, and brand reputation for tech, Web3, gaming, and fintech industries. Across reviews, 100% of clients praised their strategic thinking and effective execution, with 20% highlighting their adeptness at using influencer networks to enhance media coverage. Clients consistently report impressive outcomes, noting their exceptional project management and cross-cultural team advantage.
$10,000+$150 - $199 / hr10 - 49Newport Beach, CAServices provided
See all 5 projectsGateway Group is a Public Relations and Investor Relations firm that excels in managing brand reputation and media relations. The company has consistently received positive feedback, with clients praising their strategic communications expertise and responsive project management. Notably, 100% of reviewers highlighted their effective media and investor relations services, citing successful brand visibility and investor confidence enhancements.
$5,000+$100 - $149 / hr10 - 49Leeds, EnglandServices provided
See all 18 projectsProhibition is a PR agency with expertise in Public Relations, Corporate Communications, and Media Relations. Across their reviews, an overwhelming 100% of feedback highlights their integrity, strong communication skills, and effectiveness in securing significant media coverage, with nearly 12 million reached through 51 pieces since November 2024. Clients commend Prohibition's innovative approach and timely project management, although some suggest improving communication streamlining.
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$1,000+< $25 / hr50 - 249
Services provided
See all 1 projectsNommiiys Nexus is an innovative IT and software development company founded by Noman Ali, who also serves as the CEO. The company specializes in delivering modern digital solutions, including web
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UndisclosedUndisclosed50 - 249St. Petersburg, FL
Services provided
See all 1 projectsThe HOTH is a white label SEO service built specifically for agencies, in-house SEOs, and affiliates. We can help you scale your custom, quality link building & local citation building. Our 100%
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Amsterdam, NetherlandsServices provided
See all 18 projectsPRLab is a distinguished public relations firm renowned for its expertise in media relations, public communications, and brand reputation enhancement. With a 100% positive feedback rate, clients commend their strategic creativity, responsiveness, and professionalism. Approximately 80% of reviewers highlight their outstanding ability to align with company values and deliver within budget, while 60% appreciate their effectiveness in increasing media coverage and brand awareness.
$25,000+$300+ / hr10 - 49Newark, DEServices provided
See all 14 projectsThe Ascendant Group is a renowned Public Relations and branding firm specializing in Public Media Relations, Corporate Communications, and Brand Reputation enhancement. The company has received overwhelmingly positive feedback for its strategic media outreach, exceptional client dedication, and flexibility, with about 95% of reviews highlighting impressive media coverage and brand growth. Clients consistently praise their ability to generate significant media placements and increase social media engagement.
$10,000+$100 - $149 / hr250 - 999New York, NYServices provided
See all 39 projects5WPR is a prominent Public Relations firm specializing in media relations, brand reputation, and corporate communications. The company consistently receives positive feedback, with approximately 90% of clients praising their strategic insight, responsiveness, and professionalism. Many reviews highlight their effectiveness in securing media coverage and enhancing brand visibility and credibility, positioning them as a reliable PR partner.
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UndisclosedUndisclosed50 - 249Tempe, AZ
Services provided
See all 5 projectsReputationDefender is a prominent firm specializing in online reputation management and public relations, offering services such as media relations and brand reputation enhancement. Approximately 80% of reviews highlight their effective communication and professional project management, although 20% mention the need for improved writing quality. Overall, clients express satisfaction with their services in managing and improving online visibility.
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$1,000+$100 - $149 / hr2 - 9Washington, DC
Services provided
See all 4 projectsRemove Reports LLC is a reputation management company specializing in the removal of negative online content. The company is praised for its swift and effective service, with both reviews highlighting the removal of negative information within 24 hours. Reviewers appreciate their professionalism and communication, and 100% of the feedback is positive, emphasizing their efficiency in enhancing brand reputation and public communications.
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UndisclosedUndisclosed10 - 49Richmond, VA
Services provided
See all 1 projectsRhudy & Co. Strategic Communications offers strategic communication services, including website design and development. The reviews highlight their professional, iterative approach to projects, and strong community connection. Clients commend their ability to create attractive, effective websites and their superb attention to project details and stakeholder engagement, positioning Rhudy & Co. Strategic Communications as a top-tier design firm.
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$5,000+$50 - $99 / hr10 - 49Karachi, Pakistan
Services provided
See all 1 projectsTamatos specializes in web design and development, particularly in creating and updating WordPress sites. Overall feedback from clients highlights their professional communication, effective project management, and the notable increase in website traffic and leads following project completion. Clients also appreciate their willingness to provide guidance on content updates.
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$10,000+$100 - $149 / hr50 - 249San Francisco, CA
Services provided
Digital Strategy company Horn Group was established in 1991. The team focuses on Digital Strategy and Social Media Marketing.
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$10,000+$100 - $149 / hr10 - 49Atlanta, GA
Services provided
PR agency The Wilbert Group was established in 2009. The team specializes in Public Relations and Social Media Marketing.
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$10,000+$200 - $300 / hr10 - 49Atlanta, GA
Services provided
Poston Communications is a public relations company. Founded in 2004, the agency provides Public Relations and Advertising.
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$10,000+$100 - $149 / hr10 - 49Toronto, Canada
Services provided
APEX Public Relations is a PR company headquartered in Toronto, Canada. They offer Public Relations and Social Media Marketing.
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$10,000+$100 - $149 / hr50 - 249Toronto, Canada
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Public relations firm Veritas Communications was established in 1993. The team offers Public Relations and Branding and is headquartered in Toronto, Canada and Montréal, Canada.
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$10,000+$100 - $149 / hr2 - 9Toronto, Canada
Services provided
PUNCH Canada Inc. Is a PR company. They are headquartered in Toronto, Canada and have small team of experts. Their services include Public Relations and Content Marketing.
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$10,000+$100 - $149 / hr2 - 9Nashville, TN
Services provided
Reed Public Relations is a public relations company. The team is based in Nashville, Tennessee, and their services include Public Relations and Social Media Marketing.
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$10,000+$100 - $149 / hr2 - 9Hendersonville, TN
Services provided
Established in 2004, Relevant Communications is a public relations agency. The team provides Public Relations and Advertising.
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$10,000+$100 - $149 / hr10 - 49Brentwood, TN
Services provided
Founded in 2006, Jarrard Phillips Cate & Hancock is a small public relations agency located in Brentwood, Tennessee and Chicago, Illinois. Their team specializes in Public Relations.
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$10,000+$100 - $149 / hr10 - 49Seattle, WA
Services provided
Communiqué PR, a PR agency, is based in Seattle, Washington. Their services include Public Relations and Social Media Marketing.
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$10,000+$100 - $149 / hr10 - 49Seattle, WA
Services provided
Nyhus Communications, a public relations firm, was founded in 1994. The firm focuses on Public Relations and Marketing Strategy, and is small.
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$10,000+$100 - $149 / hr10 - 49Seattle, WA
Services provided
Headquartered in Seattle, Washington, Stepherson & Associates Communications is a small public relations company. Their services include Public Relations and Branding.
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$10,000+$100 - $149 / hr10 - 49Seattle, WA
Services provided
Cocker Fennessy, a PR firm, was founded in 1991. The team specializes in Public Relations and Market Research and is headquartered in Seattle, Washington.
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$10,000+$100 - $149 / hr10 - 49Seattle, WA
Services provided
Owen Media, a public relations company, is based in Seattle, Washington. Launched in 1997, the team offers Public Relations and Content Marketing.
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$10,000+$100 - $149 / hr10 - 49Portland, OR
Services provided
Based in Portland, Oregon, Hubbell Communications is a small public relations agency. The team specializes in Public Relations and Digital Strategy.
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$10,000+$100 - $149 / hr2 - 9Portland, OR
Services provided
PR agency LT Public Relations offers Public Relations and Social Media Marketing. They were launched in 2007.
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$10,000+$100 - $149 / hr2 - 9Lake Oswego, OR
Services provided
Lawrence PR is a small Lake Oswego, Oregon-based PR firm. Their services include Public Relations and Social Media Marketing.
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$10,000+$100 - $149 / hr250 - 999San Francisco, CA
Services provided
W2O Group is a public relations firm. Their team is in San Francisco, California and New York, New York. The company specializes in Public Relations.
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$10,000+$100 - $149 / hr50 - 249Harrisburg, PA
Services provided
Bravo Group is a public relations company. Their team is based in Harrisburg, Pennsylvania and Philadelphia, Pennsylvania. The company specializes in Public Relations.
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$10,000+$100 - $149 / hr10 - 49
Services provided
Davies is a small Santa Barbara, California-based public relations company. Their services include Public Relations.
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$10,000+$100 - $149 / hr10 - 49Grand Rapids, MI
Services provided
Lambert, Edwards & Associates is a PR agency. The firm is headquartered in Grand Rapids, Michigan and Detroit, Michigan. Their services include Public Relations and Branding.
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$10,000+$100 - $149 / hr10 - 49Los Angeles, CA
Services provided
Cerrell Associates, a public relations agency, was launched in 1966. The small team provides Public Relations.
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$10,000+$100 - $149 / hr10 - 49New York, NY
Services provided
Lazar Partners is a PR agency. The team is headquartered in New York, New York, and their services include Public Relations.
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$10,000+$100 - $149 / hr10 - 49Bedminster, NJ
Services provided
MCS Healthcare PR is a public relations firm launched in 1985. The team offers Public Relations and Digital Strategy.
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$10,000+$100 - $149 / hr50 - 249New York, NY
Services provided
NJFPR is a PR agency. Established in 1987, their team specializes in Public Relations and Social Media Marketing.
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$10,000+$100 - $149 / hr2 - 9Philadelphia, PA
Services provided
Devine + Partners is a PR company. The team provides Public Relations and Digital Strategy, and the company is in Philadelphia, Pennsylvania.
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$10,000+$100 - $149 / hr10 - 49Dallas, TX
Services provided
The Power Group is a PR agency. They are based in Dallas, Texas. Their team provides Public Relations and Social Media Marketing.
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$10,000+$100 - $149 / hr2 - 9New York, NY
Services provided
Feintuch Communications, a small PR agency, is located in New York, New York. The team focuses on Public Relations and Social Media Marketing.
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$10,000+$100 - $149 / hr2 - 9
Services provided
DPK PR is a Dallas, Texas-based PR agency. Their services include Public Relations.
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UndisclosedUndisclosed1,000 - 9,999London, England
Services provided
Iris, a Marketing Strategy company, is located in London, England and Amsterdam, Netherlands. They provide Marketing Strategy and Digital Strategy and were launched in 1999.
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$10,000+$150 - $199 / hr10 - 49Bryn Mawr, PA
Services provided
Established in 1998, Buchanan Public Relations is a public relations agency. The small team offers Public Relations and Event Management.
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$10,000+$150 - $199 / hr2 - 9New York, NY
Services provided
WIT Strategy is a public relations firm. They are headquartered in New York, New York and Philadelphia, Pennsylvania and have small team. Their services include Public Relations and Branding.
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$10,000+$100 - $149 / hr50 - 249Washington, DC
Services provided
Hager Sharp is a PR agency. Their midsize team is in Washington, District of Columbia and specializes in Public Relations and Event Marketing. The agency was launched in 1973.
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$10,000+$100 - $149 / hr50 - 249Washington, DC
Services provided
LEVICK, a public relations firm, was established in 1998. The agency specializes in Public Relations and Branding, and is midsize.
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$10,000+$100 - $149 / hr250 - 999Washington, DC
Services provided
Podesta Group is a PR company. They are based in Washington, District of Columbia and and have midsize team. They offer Public Relations and Branding.
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$10,000+$100 - $149 / hr50 - 249Washington, DC
Services provided
Vanguard Communications is a PR company. Their midsize team is based in Washington, District of Columbia. Their services include Public Relations and Branding.
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$10,000+$100 - $149 / hr50 - 249Washington, DC
Services provided
BGR Group is a Washington, District of Columbia-based public relations agency. They provide Public Relations and Digital Strategy.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
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- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Public Relations Agencies
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$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
40% Public Relations60% Other -
$5,000+$100 - $149 / hr10 - 49St. Petersburg, FL
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Public Relations -
$5,000+$150 - $199 / hr10 - 49Los Angeles, CA
Ability to deliver
37.8/40.019.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
60% Public Relations40% Other -
$1,000+$300+ / hr10 - 49Agios Athanasios, Cyprus
Ability to deliver
37.7/40.019/20 Reviews9.3/10 Clients & Experience9.3/10 Market PresenceService focus
80% Public Relations20% Other -
$10,000+$300+ / hr2 - 9Toronto, Canada
Ability to deliver
37.5/40.018.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Public Relations -
$5,000+$150 - $199 / hr10 - 49Scottsdale, AZ
Ability to deliver
37.5/40.018.4/20 Reviews9.7/10 Clients & Experience9.5/10 Market PresenceService focus
80% Public Relations20% Other -
$1,000+$100 - $149 / hr50 - 249Sarasota, FL
Ability to deliver
37.4/40.017.6/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
65% Public Relations35% Other -
$5,000+Undisclosed2 - 9Uster, Switzerland
Ability to deliver
37.1/40.017.4/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Public Relations -
$5,000+$150 - $199 / hr50 - 249Chicago, IL
Ability to deliver
37/40.019/20 Reviews8.4/10 Clients & Experience9.6/10 Market PresenceService focus
100% Public Relations -
$5,000+$100 - $149 / hr2 - 9Calgary, Canada
Ability to deliver
37/40.018.4/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
100% Public Relations -
$10,000+$100 - $149 / hr250 - 999New York, NY
Ability to deliver
36.8/40.018.8/20 Reviews8.1/10 Clients & Experience10/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
36.8/40.017.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Public Relations40% Other -
$1,000+$100 - $149 / hr10 - 49Philadelphia, PA
Ability to deliver
36.7/40.017.4/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
60% Public Relations40% Other -
$5,000+$100 - $149 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
36.7/40.017/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Public Relations -
$5,000+$150 - $199 / hr2 - 9Vancouver, Canada
Ability to deliver
36.5/40.017.6/20 Reviews9.4/10 Clients & Experience9.5/10 Market PresenceService focus
90% Public Relations10% Other -
$10,000+Undisclosed10 - 49Fort Lauderdale, FL
Ability to deliver
35.9/40.016.8/20 Reviews9.2/10 Clients & Experience9.9/10 Market PresenceService focus
70% Public Relations30% Other -
$10,000+Undisclosed10 - 49Houston, TX
Ability to deliver
36.2/40.016.6/20 Reviews9.8/10 Clients & Experience9.8/10 Market PresenceService focus
55% Public Relations45% Other -
$10,000+$100 - $149 / hr10 - 49Toronto, Canada
Ability to deliver
35.2/40.016.6/20 Reviews9.5/10 Clients & Experience9.2/10 Market PresenceService focus
100% Public Relations -
$5,000+$200 - $300 / hr10 - 49Brea, CA
Ability to deliver
35.1/40.017.2/20 Reviews9.1/10 Clients & Experience8.8/10 Market PresenceService focus
65% Public Relations35% Other -
$1,000+Undisclosed10 - 49
Ability to deliver
36.2/40.017.2/20 Reviews9.6/10 Clients & Experience9.4/10 Market PresenceService focus
50% Public Relations50% Other -
$5,000+Undisclosed2 - 9Surry Hills, Australia
Ability to deliver
34.3/40.016.6/20 Reviews9.2/10 Clients & Experience8.6/10 Market PresenceService focus
100% Public Relations -
$10,000+$150 - $199 / hr50 - 249Ardmore, PA
Ability to deliver
34.3/40.016.6/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+$150 - $199 / hr10 - 49Darlinghurst, Australia
Ability to deliver
34.2/40.017.6/20 Reviews9.1/10 Clients & Experience7.5/10 Market PresenceService focus
100% Public Relations -
$25,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
36.2/40.017.2/20 Reviews9.7/10 Clients & Experience9.3/10 Market PresenceService focus
40% Public Relations60% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
34.1/40.017.4/20 Reviews9.1/10 Clients & Experience7.6/10 Market PresenceService focus
60% Public Relations40% Other -
$1,000+< $25 / hr50 - 249
Ability to deliver
34/40.020/20 Reviews5.3/10 Clients & Experience8.7/10 Market PresenceService focus
90% Public Relations10% Other -
$10,000+$200 - $300 / hr10 - 49
Ability to deliver
36.5/40.019/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
45% Public Relations55% Other -
$10,000+$150 - $199 / hr50 - 249Reading , England
Ability to deliver
33.8/40.017.8/20 Reviews9.2/10 Clients & Experience6.7/10 Market PresenceService focus
50% Public Relations50% Other -
Undisclosed$200 - $300 / hr10 - 49Spring Hill, Australia
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Public Relations35% Other -
$10,000+Undisclosed10 - 49Denver, CO
Ability to deliver
34.4/40.016.2/20 Reviews9.2/10 Clients & Experience9.1/10 Market PresenceService focus
55% Public Relations45% Other
Latest Public Relations Articles
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Public Relations Agency FAQs
Make sure you understand the full scope of services PR agencies offer before choosing the right one for you. The cost, specialization, and KPIs delivered against will depend on your needs but also the type of agency you select. Confirm you're making the best choice with our FAQs and top tips for hiring a PR agency.
Clutch recognizes agencies skilled in media outreach, crisis communications, and reputation management twice a year based on a proprietary methodology. The top PR firms for Fall 2025 include:
Popular PR KPIs include:
- Media Coverage – Number and quality of earned media placements
- Audience Reach – How many people saw your PR content
- Sentiment Analysis – Positive, neutral, or negative tone in coverage
- Social Media Engagement – Likes, shares, comments, and mentions
- Website Traffic & Conversions – Increase in visitors or leads following PR efforts
- Crisis Response Time – Speed and effectiveness of brand communication during issues
A PR agency (public relations agency) helps businesses manage their public image and communications strategy. It builds brand credibility through media relations, press releases, events, and crisis communications—ensuring a strong, positive reputation across digital and traditional channels.
A publicist typically focuses on individual clients or one-off publicity efforts—mainly gaining press coverage and managing appearances.
A PR agency offers broader, strategic services, including brand positioning, crisis management, stakeholder communications, and integrated media planning.
Most PR agencies provide a mix of strategic and tactical services, including:
- Media Relations – Securing press coverage and building relationships with journalists
- Crisis Communication – Managing brand reputation during challenges or negative press
- Social Media PR – Guiding brand perception through social platforms
- Content Creation – Writing press releases, blog posts, thought leadership articles
- Event Planning – Coordinating press events, product launches, and conferences
- Influencer & Thought Leadership PR – Building credibility through industry leaders
- Reputation Management – Monitoring public sentiment and enhancing brand image
- Internal Communications – Aligning messaging for employees and stakeholders
Hiring a public relations agency helps elevate your brand’s reputation and visibility. A PR agency can:
- Increase media exposure and brand awareness
- Manage crises and prevent reputational damage
- Strengthen relationships with media and influencers
- Engage audiences with compelling storytelling
- Position your brand as a trusted industry leader
- Support investor relations and stakeholder trust
PR agencies vary in size, specialization, and service style:
- Boutique PR Agencies – Small, personalized firms focused on niche markets
- Enterprise PR Agencies – Large agencies with global media networks and full-service capabilities
- Industry-Specific PR Agencies – Focused on verticals like tech, healthcare, fashion, or finance
- Traditional PR Agencies – Specializing in legacy media like newspapers, TV, and radio
- Digital PR Agencies – Emphasizing online visibility, SEO, influencer partnerships, and content strategy
PR agency pricing depends on agency size, experience, and campaign scope. Most PR projects on Clutch cost between $10,000 - $49,999. Pricing may also vary based on location, deliverables, and retainer vs. project-based models.
To find the right PR partner:
- Define Your Goals – Identify if you need crisis management, media outreach, or brand positioning
- Set a Budget – Know what you're comfortable investing monthly or per campaign
- Research Agencies – Look for relevant industry experience and successful case studies
- Check Reviews – Read client testimonials and agency performance insights
- Evaluate Services – Ensure they offer the full range of PR services your brand requires
- Meet the Team – Assess cultural fit, expertise, and communication style