Top Public Relations Firms
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr10 - 49Orlando, FLServices provided
See all 8 projectsUproar by Moburst is a Public Relations firm specializing in media relations, corporate communications, and brand reputation management. With 100% positive feedback, clients commend their exceptional service levels, responsiveness, and strategic PR capabilities. Approximately 83% of reviewers highlight their ability to drive media coverage and enhance brand awareness, emphasizing their organized project management and ability to meet client needs effectively.
$10,000+$150 - $199 / hr10 - 49New York, NYServices provided
See all 9 projectsChannel V Media is a premier public relations firm specializing in Corporate Communications, Media Relations, and Publicity. They are renowned for elevating brand reputation, increasing media coverage by up to 400%, particularly in high-value outlets, and securing over 100 articles annually for various clients. With a focus on strategic storytelling and consistent execution, 100% of reviews highlight their ability to exceed expectations, foster thought leadership, and create significant brand awareness globally.
$5,000+$100 - $149 / hr10 - 49St. Petersburg, FLServices provided
See all 310 projectsOtter Public Relations is a reputable PR agency specializing in media relations and brand reputation. Client reviews highlight their professionalism, efficiency, and the impactful media coverage they secure, with 100% positive feedback praising their project management and communication. Many clients (about 70%) commend their value for cost and alignment with company values, establishing them as a preferred partner for enhancing online visibility and credibility.
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UndisclosedUndisclosedFreelancerTylertown, MS
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Wars Communication LLC is a small Tylertown, Mississippi-based public relations company. The team focuses on Public Relations and Social Media Marketing.
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UndisclosedUndisclosedFreelancerLivingston, MT
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Founded in 2017, Strategies North LLC is a public relations firm. Their services include Public Relations and Social Media Marketing.
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Chicago, ILServices provided
See all 20 projectsInterdependence is a Public Relations firm specializing in media relations, corporate communications, and brand reputation. They consistently deliver high-quality media placements and strategic communications across various industries. Approximately 95% of reviews highlight their professionalism and ability to exceed expectations, particularly in maintaining brand precision and securing media coverage. Clients commend their strategic creativity and responsiveness, making them a trusted partner in public communications.
$5,000+$150 - $199 / hr10 - 49Scottsdale, AZServices provided
See all 26 projects10 to 1 Public Relations is a PR agency specializing in media relations, corporate communications, and brand reputation management. Reviews consistently commend their thoroughness, speed, and flexibility, with over 90% noting timely delivery and effective communication. They are praised for their crisis communication strategies and media exposure skills, although innovation is encouraged. A notable 80% of clients recognized their role in achieving significant brand awareness and media coverage.
$10,000+Undisclosed2 - 9Austin, TXServices provided
See all 14 projectsDISRUPT PR is a Public Relations agency specializing in media relations, corporate communications, and brand reputation management. They consistently receive positive feedback, with 100% of reviewers praising their professionalism, timely delivery, and effective communication. Clients highlight their expertise in securing media coverage and aligning with client values, resulting in significant brand visibility and engagement improvements.
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UndisclosedUndisclosed50 - 249Bruxelles, Belgium
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FleishmanHillard EU is a PR company. Located in Bruxelles, Belgium, their team provides Public Relations and Digital Strategy.
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UndisclosedUndisclosedFreelancerGustavsberg, Sweden
Services provided
Influera Sverige AB, a PR company and media planning & buying agency, provide Public Relations and Media Planning & Buying. They were established in 2015.
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UndisclosedUndisclosed50 - 249Lagos, Nigeria
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Mediacraft Associates Limited is a branding firm. They specialize in Branding and Public Relations and are based in Lagos, Nigeria.
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UndisclosedUndisclosedFreelancer
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Based in Dallas, Texas, Texas, MTS Impact Consulting is a small PR company. Their services include Public Relations and Content Marketing.
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UndisclosedUndisclosed50 - 249
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NEONHIVE, a branding company, was established in 2017. The company specializes in Branding and Public Relations.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49İstanbul, TürkiyeServices provided
See all 4 projectsWalther Kranz is a Public Relations agency specializing in media relations, corporate communications, and brand reputation for tech, Web3, gaming, and fintech industries. Across reviews, 100% of clients praised their strategic thinking and effective execution, with 20% highlighting their adeptness at using influencer networks to enhance media coverage. Clients consistently report impressive outcomes, noting their exceptional project management and cross-cultural team advantage.
$10,000+$150 - $199 / hr10 - 49Newport Beach, CAServices provided
See all 5 projectsGateway Group is a Public Relations and Investor Relations firm that excels in managing brand reputation and media relations. The company has consistently received positive feedback, with clients praising their strategic communications expertise and responsive project management. Notably, 100% of reviewers highlighted their effective media and investor relations services, citing successful brand visibility and investor confidence enhancements.
$5,000+$100 - $149 / hr10 - 49Leeds, EnglandServices provided
See all 18 projectsProhibition is a PR agency with expertise in Public Relations, Corporate Communications, and Media Relations. Across their reviews, an overwhelming 100% of feedback highlights their integrity, strong communication skills, and effectiveness in securing significant media coverage, with nearly 12 million reached through 51 pieces since November 2024. Clients commend Prohibition's innovative approach and timely project management, although some suggest improving communication streamlining.
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UndisclosedUndisclosed50 - 249Sydney, Australia
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Public relations company RiskLogic is in Sydney, Australia and East Melbourne, Australia. Their services include Public Relations and Cybersecurity.
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UndisclosedUndisclosed50 - 249Orlando, FL
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SIX The Agency is a branding agency. Based in Orlando, Florida, their midsize team specializes in Branding and Public Relations. The agency was established in 2007.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Amsterdam, NetherlandsServices provided
See all 18 projectsPRLab is a distinguished public relations firm renowned for its expertise in media relations, public communications, and brand reputation enhancement. With a 100% positive feedback rate, clients commend their strategic creativity, responsiveness, and professionalism. Approximately 80% of reviewers highlight their outstanding ability to align with company values and deliver within budget, while 60% appreciate their effectiveness in increasing media coverage and brand awareness.
$25,000+$300+ / hr10 - 49Newark, DEServices provided
See all 14 projectsThe Ascendant Group is a renowned Public Relations and branding firm specializing in Public Media Relations, Corporate Communications, and Brand Reputation enhancement. The company has received overwhelmingly positive feedback for its strategic media outreach, exceptional client dedication, and flexibility, with about 95% of reviews highlighting impressive media coverage and brand growth. Clients consistently praise their ability to generate significant media placements and increase social media engagement.
$10,000+$100 - $149 / hr250 - 999New York, NYServices provided
See all 40 projects5WPR is a prominent Public Relations firm specializing in media relations, brand reputation, and corporate communications. The company consistently receives positive feedback, with approximately 90% of clients praising their strategic insight, responsiveness, and professionalism. Many reviews highlight their effectiveness in securing media coverage and enhancing brand visibility and credibility, positioning them as a reliable PR partner.
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$1,000+$25 - $49 / hrFreelancer
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Tikkun Strategies is a web design agency founded in 2024. The team offers Web Design and Graphic Design and is based in Columbus, Ohio.
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$1,000+$100 - $149 / hrFreelancer
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Genuine Sadness is an Advertising company launched in 2025. Their team focuses on Advertising and Branding.
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UndisclosedUndisclosedFreelancer
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Advertising company fathimarana was founded in 2025. The team offers Advertising and Content Marketing.
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$1,000+$50 - $99 / hrFreelancer
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Polina Kit is a Marketing Strategy company founded in 2013. Based in Bar, Montenegro, the team offers Marketing Strategy and Search Engine Optimization.
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Undisclosed$150 - $199 / hrFreelancer
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Ben Webb - Independent Project Director & Strategic Advisor, a public relations firm, was founded in 1996. Based in Sydney , Australia, the team focuses on Public Relations and Event Marketing.
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$1,000+$50 - $99 / hrFreelancerKirchheim unter Teck, Germany
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Lukas Hannig | Marketing & PR is a social media marketing agency. They are in Kirchheim unter Teck, Germany, and their services include Social Media Marketing and Content Marketing.
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Undisclosed$100 - $149 / hrFreelancer
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JLF Marketing Solutions LLC is a Direct Marketing company. Their team is in Bedford, Indiana. The agency provides Direct Marketing and Marketing Strategy.
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$5,000+$150 - $199 / hrFreelancerISTAMBUL, Türkiye
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Ftmgroupe is a Business Consulting company. Founded in 2021, the agency is in ISTAMBUL, Türkiye. Their team focuses on Business Consulting and Event Management.
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$1,000+$50 - $99 / hrFreelancerDubai, United Arab Emirates
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Digi Experts Hub is a Direct Marketing company. Established in 2025, the team provides Direct Marketing and Product Marketing.
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$5,000+< $25 / hrFreelancer
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MMMEDIA is an Advertising company. Founded in 2026, the team provides Advertising and Product Marketing. The firm is in London, England.
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$5,000+$100 - $149 / hr2 - 9Kensington, MD
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Lyons Public Relations is a PR agency. Established in 2014, the company offers Public Relations and Video Production.
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$1,000+$25 - $49 / hr2 - 9Toronto, Canada
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Small social media marketing company Buzz PR, is headquartered in Toronto, Canada. Their services include Social Media Marketing and Marketing Strategy.
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$1,000+$25 - $49 / hr10 - 49
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Launched in 2012, Social Benchers is a web design company. Located in Ahmedabad, India, the team provides Web Design and Advertising.
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$10,000+$100 - $149 / hr250 - 999Kansas City, MO
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Barkley, a public relations agency, specialize in Public Relations and Social Media Marketing. They were launched in 1964.
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$5,000+$100 - $149 / hr250 - 999
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DOING. Is a branding firm. The Roma, Italy-based company provides Branding and Public Relations.
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UndisclosedUndisclosed250 - 999Overland Park, KS
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Axial PR, an Advertising company, was founded in 2005. The midsize team provides Advertising and Branding.
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UndisclosedUndisclosed250 - 999São Paulo, Brazil
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Based in São Paulo, Brazil, Weber Shandwick Brasil is a Digital Strategy company. Established in 1987, the team specializes in Digital Strategy and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Central, Hong Kong
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3 Screens Strategic Advisors Limited is an Advertising company in Central, Hong Kong. Founded in 2009, the team focuses on Advertising and Branding.
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UndisclosedUndisclosed250 - 999Warszawa, Poland
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Established in 1994, Polskie Stowarzyszenie Public Relations is a midsize branding firm. Their services include Branding and Event Marketing.
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$5,000+$50 - $99 / hr2 - 9Paris, France
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Branding company Digital Design Integrated Paris (DDIP) was launched in 2013. The small team provides Branding and Public Relations.
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$10,000+$100 - $149 / hr2 - 9Seattle, WA
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PR firm C Squared Advertising was launched in 2006. The team offers Public Relations and Content Marketing and is based in Seattle, Washington and Portland, Oregon.
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$10,000+$100 - $149 / hr2 - 9Portland, OR
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Headquartered in Portland, Oregon, Little Green Pickle is a branding firm. Their services include Branding and Public Relations.
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$10,000+$100 - $149 / hr2 - 9El Centro, CA
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Headquartered in El Centro, California and San Diego, California, Spectrum Creative Services is a small branding agency. Their services include Branding and Public Relations.
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$10,000+$100 - $149 / hr2 - 9Minneapolis, MN
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Launched in 1996, Maccabee is a PR firm. Their team focuses on Public Relations and Content Marketing.
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$10,000+$150 - $199 / hr2 - 9London, England
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Verve Marketing London Ltd is a PR company. In London, England, their small team focuses on Public Relations and Market Research. The company was launched in 2011.
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$10,000+$150 - $199 / hr2 - 9London, England
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The Persuaders is a small Advertising company located in London, England. The team specializes in Advertising and Branding.
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$1,000+$25 - $49 / hr2 - 9New York, NY
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Evoke Marketing is a PR firm established in 2015. Headquartered in New York, New York and Saratoga Springs, New York, the team offers Public Relations and Social Media Marketing.
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$10,000+$150 - $199 / hr2 - 9Hartlepool, England
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PR firm Promotion Toolbox was established in 2013. The team offers Public Relations and Video Production and is in Hartlepool, England.
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$5,000+$100 - $149 / hr2 - 9Virginia Beach, VA
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Founded in 2013, Kirwin Development Strategies is a social media marketing firm. Located in Virginia Beach, Virginia, the team provides Social Media Marketing and Public Relations.
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$10,000+$150 - $199 / hr2 - 9Chipping Norton, England
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Twelve PR is a public relations firm. The small Chipping Norton, England-based team focuses on Public Relations and Content Marketing. The agency was launched in 1996.
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$10,000+$150 - $199 / hr2 - 9
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Unique Creative Communications is a PR company. Founded in 2007, the team focuses on Public Relations and Call Center Services.
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$10,000+$150 - $199 / hr2 - 9London, England
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Media Gang is an Advertising company. Located in London, England, the agency was founded in 2009. Their services include Advertising and Public Relations.
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$10,000+$150 - $199 / hr2 - 9Farnham Common, England
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Catalyst Communications #TalkingTechPR is a call center service. The firm is based in Farnham Common, England. Their team offers Call Center Services and Public Relations.
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$10,000+$150 - $199 / hr2 - 9Accrington, England
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Graphic design agency Apartment 10 specializes in Graphic Design and Public Relations. They were founded in 2013.
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$10,000+$150 - $199 / hr2 - 9
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RedTorch is a public relations agency. They are headquartered in London, England, and their services include Public Relations and Content Marketing.
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$10,000+$150 - $199 / hr2 - 9
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Phillips Creative is a graphic design agency founded in 2015. The agency focuses on Graphic Design and Public Relations, and is small.
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$10,000+$150 - $199 / hr2 - 9Sheffield, England
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Revolution Agency Inc. Is a Digital Strategy company in Sheffield, England. Their services include Digital Strategy and Public Relations.
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$10,000+$150 - $199 / hr2 - 9
Services provided
Blonde Bear Social is an Advertising company. They were founded in 2017 and offer Advertising and Public Relations.
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$5,000+$100 - $149 / hr2 - 9Memphis, TN
Services provided
Ding! Marketing Studio is a branding firm founded in 2009. The agency provides Branding and Public Relations, and is small.
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$5,000+$100 - $149 / hr2 - 9Memphis, TN
Services provided
Carter Malone Group, an Advertising company, was established in 2003. The firm specializes in Advertising and Public Relations, and is small.
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$10,000+$150 - $199 / hr2 - 9Sale, England
Services provided
Hattrick is a Content Marketing company. They focus on Content Marketing and Public Relations and were founded in 2011.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Public Relations Agencies
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$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
40% Public Relations60% Other -
$5,000+$100 - $149 / hr10 - 49St. Petersburg, FL
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Public Relations -
$1,000+$300+ / hr10 - 49Agios Athanasios, Cyprus
Ability to deliver
37.9/40.019.2/20 Reviews9.3/10 Clients & Experience9.3/10 Market PresenceService focus
80% Public Relations20% Other -
$5,000+$150 - $199 / hr10 - 49Scottsdale, AZ
Ability to deliver
37.5/40.018.4/20 Reviews9.7/10 Clients & Experience9.5/10 Market PresenceService focus
80% Public Relations20% Other -
$1,000+$100 - $149 / hr50 - 249Sarasota, FL
Ability to deliver
37.4/40.017.6/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
65% Public Relations35% Other -
$5,000+$150 - $199 / hr10 - 49Los Angeles, CA
Ability to deliver
37.4/40.018.8/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+$300+ / hr2 - 9Toronto, Canada
Ability to deliver
37.3/40.018/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Public Relations -
$5,000+Undisclosed2 - 9Uster, Switzerland
Ability to deliver
37.1/40.017.4/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Public Relations -
$5,000+$150 - $199 / hr50 - 249Chicago, IL
Ability to deliver
37/40.019/20 Reviews8.4/10 Clients & Experience9.6/10 Market PresenceService focus
100% Public Relations -
$5,000+$100 - $149 / hr2 - 9Calgary, Canada
Ability to deliver
37/40.018.4/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
100% Public Relations -
$10,000+$100 - $149 / hr250 - 999New York, NY
Ability to deliver
36.8/40.018.8/20 Reviews8.1/10 Clients & Experience10/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
36.8/40.017.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Public Relations40% Other -
$1,000+$100 - $149 / hr10 - 49Philadelphia, PA
Ability to deliver
36.7/40.017.4/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
60% Public Relations40% Other -
$5,000+$100 - $149 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
36.7/40.017/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Public Relations -
$5,000+$150 - $199 / hr2 - 9Vancouver, Canada
Ability to deliver
36.3/40.017.4/20 Reviews9.4/10 Clients & Experience9.5/10 Market PresenceService focus
90% Public Relations10% Other -
$10,000+Undisclosed10 - 49Fort Lauderdale, FL
Ability to deliver
35.9/40.016.8/20 Reviews9.2/10 Clients & Experience9.9/10 Market PresenceService focus
70% Public Relations30% Other -
$10,000+Undisclosed10 - 49Houston, TX
Ability to deliver
36.2/40.016.6/20 Reviews9.8/10 Clients & Experience9.8/10 Market PresenceService focus
55% Public Relations45% Other -
$10,000+$100 - $149 / hr10 - 49Toronto, Canada
Ability to deliver
35.2/40.016.6/20 Reviews9.5/10 Clients & Experience9.2/10 Market PresenceService focus
100% Public Relations -
$5,000+$200 - $300 / hr10 - 49Brea, CA
Ability to deliver
35.1/40.017.2/20 Reviews9.1/10 Clients & Experience8.8/10 Market PresenceService focus
65% Public Relations35% Other -
$10,000+$150 - $199 / hr10 - 49Lewisville, TX
Ability to deliver
37.9/40.018/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
40% Public Relations60% Other -
$1,000+Undisclosed10 - 49
Ability to deliver
36/40.017/20 Reviews9.6/10 Clients & Experience9.4/10 Market PresenceService focus
50% Public Relations50% Other -
$5,000+Undisclosed2 - 9Surry Hills, Australia
Ability to deliver
34.3/40.016.6/20 Reviews9.2/10 Clients & Experience8.6/10 Market PresenceService focus
100% Public Relations -
$10,000+$150 - $199 / hr50 - 249Ardmore, PA
Ability to deliver
34.3/40.016.6/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+$150 - $199 / hr10 - 49Darlinghurst, Australia
Ability to deliver
34.2/40.017.6/20 Reviews9.1/10 Clients & Experience7.5/10 Market PresenceService focus
100% Public Relations -
$25,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
36.2/40.017.2/20 Reviews9.7/10 Clients & Experience9.3/10 Market PresenceService focus
40% Public Relations60% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
34.1/40.017.4/20 Reviews9.1/10 Clients & Experience7.6/10 Market PresenceService focus
60% Public Relations40% Other -
$1,000+< $25 / hr50 - 249
Ability to deliver
34/40.020/20 Reviews5.3/10 Clients & Experience8.7/10 Market PresenceService focus
90% Public Relations10% Other -
$10,000+$200 - $300 / hr10 - 49
Ability to deliver
36.5/40.019/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
45% Public Relations55% Other -
UndisclosedUndisclosed10 - 49Danbury, CT
Ability to deliver
33.9/40.017.2/20 Reviews7/10 Clients & Experience9.7/10 Market PresenceService focus
80% Public Relations20% Other -
$10,000+$150 - $199 / hr50 - 249Reading , England
Ability to deliver
33.8/40.017.8/20 Reviews9.2/10 Clients & Experience6.7/10 Market PresenceService focus
50% Public Relations50% Other
Latest Public Relations Articles
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Public Relations Agency FAQs
Make sure you understand the full scope of services PR agencies offer before choosing the right one for you. The cost, specialization, and KPIs delivered against will depend on your needs but also the type of agency you select. Confirm you're making the best choice with our FAQs and top tips for hiring a PR agency.
Clutch recognizes agencies skilled in media outreach, crisis communications, and reputation management twice a year based on a proprietary methodology. The top PR firms for Fall 2025 include:
Popular PR KPIs include:
- Media Coverage – Number and quality of earned media placements
- Audience Reach – How many people saw your PR content
- Sentiment Analysis – Positive, neutral, or negative tone in coverage
- Social Media Engagement – Likes, shares, comments, and mentions
- Website Traffic & Conversions – Increase in visitors or leads following PR efforts
- Crisis Response Time – Speed and effectiveness of brand communication during issues
A PR agency (public relations agency) helps businesses manage their public image and communications strategy. It builds brand credibility through media relations, press releases, events, and crisis communications—ensuring a strong, positive reputation across digital and traditional channels.
A publicist typically focuses on individual clients or one-off publicity efforts—mainly gaining press coverage and managing appearances.
A PR agency offers broader, strategic services, including brand positioning, crisis management, stakeholder communications, and integrated media planning.
Most PR agencies provide a mix of strategic and tactical services, including:
- Media Relations – Securing press coverage and building relationships with journalists
- Crisis Communication – Managing brand reputation during challenges or negative press
- Social Media PR – Guiding brand perception through social platforms
- Content Creation – Writing press releases, blog posts, thought leadership articles
- Event Planning – Coordinating press events, product launches, and conferences
- Influencer & Thought Leadership PR – Building credibility through industry leaders
- Reputation Management – Monitoring public sentiment and enhancing brand image
- Internal Communications – Aligning messaging for employees and stakeholders
Hiring a public relations agency helps elevate your brand’s reputation and visibility. A PR agency can:
- Increase media exposure and brand awareness
- Manage crises and prevent reputational damage
- Strengthen relationships with media and influencers
- Engage audiences with compelling storytelling
- Position your brand as a trusted industry leader
- Support investor relations and stakeholder trust
PR agencies vary in size, specialization, and service style:
- Boutique PR Agencies – Small, personalized firms focused on niche markets
- Enterprise PR Agencies – Large agencies with global media networks and full-service capabilities
- Industry-Specific PR Agencies – Focused on verticals like tech, healthcare, fashion, or finance
- Traditional PR Agencies – Specializing in legacy media like newspapers, TV, and radio
- Digital PR Agencies – Emphasizing online visibility, SEO, influencer partnerships, and content strategy
PR agency pricing depends on agency size, experience, and campaign scope. Most PR projects on Clutch cost between $10,000 - $49,999. Pricing may also vary based on location, deliverables, and retainer vs. project-based models.
To find the right PR partner:
- Define Your Goals – Identify if you need crisis management, media outreach, or brand positioning
- Set a Budget – Know what you're comfortable investing monthly or per campaign
- Research Agencies – Look for relevant industry experience and successful case studies
- Check Reviews – Read client testimonials and agency performance insights
- Evaluate Services – Ensure they offer the full range of PR services your brand requires
- Meet the Team – Assess cultural fit, expertise, and communication style