Top PPC Agencies in Canada
Canada’s digital economy stretches from Toronto’s bustling fintech corridor to Vancouver’s creative studios, giving businesses easy access to world-class pay-per-click (PPC) talent. Whether you need a fresh Google Ads strategy, bilingual campaign support, or niche SEM expertise, Clutch connects you with agencies that have been thoroughly vetted through in-depth client reviews and performance data.
Filter results by budget, province, industry, or verified rating to find a partner that fits your growth goals. From Montreal startups seeking French-English remarketing to Calgary SaaS firms chasing global leads, Canada’s PPC pros are ready to maximize every ad dollar.
Explore the global directory of Top PPC Companies
Looking for city-specific expertise? Check out PPC Agencies in Toronto, PPC Agencies in Vancouver, or PPC Agencies in Montreal
Need healthcare-focused partners? Browse our list of Healthcare expert PPC Agencies
-
Featured
What are Featured Providers?
$25,000+Undisclosed10 - 49Serves CanadaServices provided
See all 14 projectsPage Zero Media is a specialized digital advertising agency focusing on Pay-Per-Click (PPC) advertising, Search Engine Marketing, and Google Ads management. Across various reviews, clients consistently commend their exceptional communication and responsiveness, with 100% of reviews highlighting their expertise in PPC and cost-effective strategies. The company is praised for fostering long-term relationships and delivering measurable success, as evidenced by increased revenue, traffic, and conversions for their clients. Their personalized and detail-oriented approach differentiates them from larger, less flexible agencies.
$25,000+Undisclosed10 - 49Serves CanadaServices provided
See all 14 projectsPage Zero Media is a specialized digital advertising agency focusing on Pay-Per-Click (PPC) advertising, Search Engine Marketing, and Google Ads management. Across various reviews, clients consistently commend their exceptional communication and responsiveness, with 100% of reviews highlighting their expertise in PPC and cost-effective strategies. The company is praised for fostering long-term relationships and delivering measurable success, as evidenced by increased revenue, traffic, and conversions for their clients. Their personalized and detail-oriented approach differentiates them from larger, less flexible agencies.
$1,000+$50 - $99 / hr50 - 249Serves CanadaServices provided
See all 49 projectsRankFast is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising, search engine marketing, and online ad campaigns. With a strong emphasis on local SEO and tailored digital strategies, they have received 100% positive feedback, highlighting their ability to increase organic traffic and conversion rates. Clients commend their project management and responsive communication.
-
$1,000+Undisclosed2 - 9Toronto, Canada
Services provided
Bronson Digital is a pay per click company. The firm is located in Toronto, Canada. Their team specializes in Pay Per Click and Search Engine Optimization.
Read more -
$5,000+$100 - $149 / hr2 - 9Toronto, Canada
Services provided
Click Karat is a Digital Strategy company. The team provides Digital Strategy and Search Engine Optimization, and the company is based in Toronto, Canada.
Read more -
$1,000+$50 - $99 / hr2 - 9Vancouver, Canada
Services provided
Digital Choice is a SEO services firm. Established in 2019, the company is in Vancouver, Canada. Their team offers Search Engine Optimization and Pay Per Click.
Read more -
$1,000+$50 - $99 / hr2 - 9St. Catharines, Canada
Services provided
Mac Mar is a pay per click agency. They were founded in 2019 and specialize in Pay Per Click and Search Engine Optimization.
Read more -
$1,000+$100 - $149 / hr2 - 9Ottawa, Canada
Services provided
Reason 2 Design is an Email Marketing company established in 2014. The team specializes in Email Marketing and Pay Per Click.
Read more -
$5,000+$25 - $49 / hr2 - 9Amman, Jordan
Services provided
Digimark - Digital Marketing, a social media marketing agency, was founded in 2019. The team focuses on Social Media Marketing and Mobile App Development.
Read more -
$1,000+$100 - $149 / hr2 - 9Ottawa, Canada
Services provided
EnvisionUP is a SEO company. They are located in Ottawa, Canada and have small team of experts. Their services include Search Engine Optimization and Pay Per Click.
Read more -
Undisclosed$100 - $149 / hr2 - 9Montréal, Canada
Services provided
Pay per click company WebCie is located in Montréal, Canada. Their services include Pay Per Click and Search Engine Optimization.
Read more -
$10,000+Undisclosed10 - 49Calgary, Canada
Services provided
Fountain Partnership, a Conversion Optimization company, is based in Norwich, England and Calgary, Canada. They focus on Conversion Optimization and Digital Strategy.
Read more -
$1,000+$25 - $49 / hr10 - 49Toronto, Canada
Services provided
Founded in 2021, Digital Mozarts is a small Ecommerce Marketing company located in Toronto, Canada. Their team offers Ecommerce Marketing and Social Media Marketing.
Read more -
$1,000+$100 - $149 / hr10 - 49Vancouver, Canada
Services provided
See all 1 projectsScope Digital offers web design and development services, focusing on creating modern, user-friendly websites optimized for SEO and mobile responsiveness. The overall feedback highlights their exceptional project management, clear communication, and attention to detail, resulting in increased website traffic, engagement, and customer satisfaction. Clients commend Scope Digital for their reliability and innovative approach.
-
$1,000+$100 - $149 / hr2 - 9Winnipeg, Canada
Services provided
TMD Marketing is a Winnipeg, Canada-based pay per click company. They provide Pay Per Click and Search Engine Optimization and were founded in 2015.
Read more -
$1,000+$50 - $99 / hr2 - 9Toronto, Canada
Services provided
Founded in 2014, Marketing For You - Toronto is a pay per click agency. The firm focuses on Pay Per Click and Social Media Marketing.
Read more -
$1,000+$25 - $49 / hr2 - 9Brampton, Canada
Services provided
WebAxis is a PPC company. Headquartered in Brampton, Canada, the company was founded in 2012. Their services include Pay Per Click and Search Engine Optimization.
Read more -
$5,000+$25 - $49 / hr2 - 9Toronto, Canada
Services provided
Instant Salesforce is a Digital Strategy company. Established in 2010, the team provides Digital Strategy and Search Engine Optimization. The agency is in Toronto, Canada.
Read more -
$5,000+$150 - $199 / hr10 - 49London, Canada
Services provided
Ontario SEO, a small SEO services firm, is in London, Canada. Their services include Search Engine Optimization and Marketing Strategy.
Read more -
$5,000+$50 - $99 / hr10 - 49Edmonton, Canada
Services provided
Based in Edmonton, Canada, SOS Media Corp is a small branding agency. Their services include Branding and Pay Per Click.
Read more -
$5,000+$150 - $199 / hr10 - 49Vancouver, Canada
Services provided
Riverbed Marketing, a Digital Strategy company, is based in Vancouver, Canada and Maple Ridge, Canada. They provide Digital Strategy and Search Engine Optimization.
Read more -
$5,000+$100 - $149 / hr10 - 49Vaughan, Canada
Services provided
Mrkt360 is a Digital Strategy company. Their small team is headquartered in Vaughan, Canada. Their services include Digital Strategy and Email Marketing.
Read more -
$1,000+$100 - $149 / hr10 - 49Markham, Canada
Services provided
WSI / Comandix Marketing Inc. Is a small SEO services firm. They offer Search Engine Optimization and Pay Per Click and were launched in 1999.
Read more -
$5,000+Undisclosed10 - 49Victoria, Canada
Services provided
Metamend is a Digital Strategy company located in Victoria, Canada. The team specializes in Digital Strategy and Conversion Optimization.
Read more -
$5,000+$100 - $149 / hr10 - 49Barrie, Canada
Services provided
Founded in 2018, SocialSquared is a small pay per click company. Their team provides Pay Per Click and Graphic Design.
Read more -
$1,000+$50 - $99 / hr2 - 9Hamilton, Canada
Services provided
The Real World Tate is a Hamilton, Canada-based SEO services firm. They offer Search Engine Optimization and Conversion Optimization and were launched in 2020.
Read more -
$10,000+$50 - $99 / hr10 - 49Vancouver, Canada
Services provided
See all 1 projectsHeadstartt Marketing Inc. is a digital marketing agency specializing in e-commerce solutions, including website migration, content creation, and social media management. Clients commend their comprehensive approach, noting a strong social media presence and effective audience engagement. The agency receives predominantly positive feedback, with clients appreciating their expertise and proactive support, despite minor timeline challenges due to their international team.
-
$1,000+$25 - $49 / hr50 - 249Ajax, Canada
Services provided
Sistexpert is a SEO services firm. Their team is in Ajax, Canada. The agency offers Search Engine Optimization and Pay Per Click.
Read more -
$5,000+$100 - $149 / hr10 - 49Brampton, Canada
Services provided
Established in 2010, Blk Flame Marketing, a small PPC agency, is based in Brampton, Canada. Their services include Pay Per Click and Web Development.
Read more -
$1,000+$50 - $99 / hr10 - 49Calgary, Canada
Services provided
Click Peaks is a SEO services firm. Their small team is based in Calgary, Canada. Their services include Search Engine Optimization and Digital Strategy.
Read more -
$5,000+$50 - $99 / hr10 - 49Montréal, Canada
Services provided
SEO services firm AOD Marketing was founded in 2009. The company offers Search Engine Optimization and Marketing Strategy, and is small.
Read more -
UndisclosedUndisclosed10 - 49Burnaby, Canada
Services provided
Small Digital Strategy company Snaptech Marketing, is in Burnaby, Canada and Vancouver, Canada. The team provides Digital Strategy and Pay Per Click.
Read more -
$1,000+$100 - $149 / hr10 - 49Calgary, Canada
Services provided
SEO company iNet Media is headquartered in Calgary, Canada. Their services include Search Engine Optimization and Pay Per Click.
Read more -
$1,000+< $25 / hr10 - 49Milton, Canada
Services provided
Established in 2014, Caseo is a small Content Marketing company. Their services include Content Marketing and Pay Per Click.
Read more -
$5,000+$150 - $199 / hr10 - 49Ottawa, Canada
Services provided
SEO TWIST is a Digital Strategy company. The small Ottawa, Canada-based team specializes in Digital Strategy and Pay Per Click. The agency was established in 2012.
Read more -
UndisclosedUndisclosed10 - 49Montréal, Canada
Services provided
KPI Digital Solutions is a Digital Strategy company. They offer Digital Strategy and Affiliate Marketing and were founded in 1988. The firm is located in Montréal, Canada and Toronto, Canada.
Read more -
$25,000+$150 - $199 / hr10 - 49Squamish, Canada
Services provided
VentureWeb Design is a small web design agency based in Squamish, Canada. Their services include Web Design and Ecommerce Marketing.
Read more -
$5,000+$25 - $49 / hr10 - 49Langley, Canada
Services provided
Social media marketing agency Fire Media Group is headquartered in Langley, Canada and Langley, Canada. They provide Social Media Marketing and Search Engine Optimization.
Read more -
$1,000+Undisclosed2 - 9Toronto, Canada
Services provided
District 7 Digital is a small web design company headquartered in Toronto, Canada. The team provides Web Design and Search Engine Optimization.
Read more -
$1,000+$100 - $149 / hr2 - 9Richmond, Canada
Services provided
Headquartered in Richmond, Canada, RW Digital is a small web design agency. Their services include Web Design and Search Engine Optimization.
Read more -
UndisclosedUndisclosed50 - 249Calgary, Canada
Services provided
Website Designer Calgary is a web design company. They provide Web Design and Digital Strategy and were launched in 2010.
Read more -
$5,000+$300+ / hr2 - 9Calgary, Canada
Services provided
Devante Group, a SEO company, is located in Calgary, Canada. Their services include Search Engine Optimization and Pay Per Click.
Read more -
$1,000+$100 - $149 / hr2 - 9Ottawa, Canada
Services provided
See all 1 projectsDmark International specializes in rebranding and website development, as highlighted in client reviews. Clients praise their innovative approach, effective project management, and the positive impact on business metrics, such as increased site traffic. The company is noted for its ability to deliver as promised, and clients report high satisfaction with the services provided.
-
$1,000+Undisclosed10 - 49Vancouver, Canada
Services provided
See all 8 projectsHorizon Digital Marketing is a digital advertising agency focusing on Pay-Per-Click Advertising, including Google and Facebook ads. Reviews reveal mixed feedback: approximately 33% highlight significant issues with campaign management and accountability, while 33% praise their effectiveness, citing substantial improvements in website traffic and brand awareness. The remaining reviews indicate dissatisfaction with project outcomes and financial losses.
-
Undisclosed$25 - $49 / hr2 - 9Toronto, Canada
Services provided
See all 1 projectsBoutique Media provides social media management services, including running Instagram, Facebook, LinkedIn, and Twitter accounts with original content postings. Reviews highlight their significant impact on engagement and follower growth, as well as their customized plans and responsive project management. Clients express high satisfaction, with one noting a 300% increase in engagement.
-
Undisclosed$25 - $49 / hr2 - 9Mississauga, Canada
Services provided
Small social media marketing company iDigi Marketing, is based in Mississauga, Canada. Their services include Social Media Marketing and Search Engine Optimization.
Read more -
UndisclosedUndisclosed2 - 9Brampton, Canada
Services provided
Seoelinks Seo Service agency is a social media marketing agency launched in 2013. The small team focuses on Social Media Marketing and Email Marketing.
Read more -
$5,000+$100 - $149 / hr10 - 49Vaughan, Canada
Services provided
Xi Digital is a Digital Strategy company based in Vaughan, Canada. They offer Digital Strategy and Email Marketing and were founded in 2006.
Read more -
$5,000+$50 - $99 / hr10 - 49Brampton, Canada
Services provided
Radon Media is a Conversion Optimization company. They are located in Pune, India and Brampton, Canada and have small team. They specialize in Conversion Optimization and Pay Per Click.
Read more -
$1,000+< $25 / hr10 - 49Toronto, Canada
Services provided
Launched in 2013, Chameleon Digital Media is a small Toronto, Canada-based Advertising company. Their team provides Advertising and Social Media Marketing.
Read more -
$5,000+$150 - $199 / hr10 - 49Toronto, Canada
Services provided
Delta Growth Inc. Is a SEO services firm. They were launched in 2017 and focus on Search Engine Optimization and Pay Per Click.
Read more -
UndisclosedUndisclosed10 - 49Québec, Canada
Services provided
Imarcom is an e-commerce development company. Their small team is headquartered in Québec, Canada and provides E-Commerce Development and Pay Per Click. The company was founded in 2001.
Read more -
$10,000+$25 - $49 / hr10 - 49Brampton, Canada
Services provided
WIT Digital is a SEO company. The Brampton, Canada-based company was founded in 2019. Their services include Search Engine Optimization and Pay Per Click.
Read more
Share your project goals, and we’ll connect you with verified partners who fit your budget and timeline.
Get My Matches
Tell us what you need — we’ll match you with top agencies in minutes.
Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Canada PPC Companies
-
$25,000+Undisclosed10 - 49Toronto, Canada
Ability to deliver
34.2/40.017.2/20 Reviews7.4/10 Clients & Experience9.6/10 Market PresenceService focus
75% Pay Per Click25% Other -
$5,000+$100 - $149 / hr10 - 49Calgary, Canada
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
40% Pay Per Click60% Other -
$1,000+$50 - $99 / hr250 - 999Toronto, Canada
Ability to deliver
32.9/40.018.2/20 Reviews6.3/10 Clients & Experience8.5/10 Market PresenceService focus
55% Pay Per Click45% Other -
$1,000+$100 - $149 / hr2 - 9Edmonton, Canada
Ability to deliver
32.4/40.017/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
75% Pay Per Click25% Other -
$10,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
36.7/40.017.4/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
40% Pay Per Click60% Other -
$1,000+$150 - $199 / hr50 - 249Toronto, Canada
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
20% Pay Per Click80% Other -
$1,000+Undisclosed2 - 9Beaconsfield, Canada
Ability to deliver
31.7/40.016.8/20 Reviews8.4/10 Clients & Experience6.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$50 - $99 / hr10 - 49Mississauga, Canada
Ability to deliver
38.1/40.019.8/20 Reviews9.5/10 Clients & Experience8.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr10 - 49Montréal, Canada
Ability to deliver
33.6/40.018.6/20 Reviews7.2/10 Clients & Experience7.8/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$100 - $149 / hr2 - 9Toronto, Canada
Ability to deliver
31.4/40.016.6/20 Reviews9.6/10 Clients & Experience5.2/10 Market PresenceService focus
85% Pay Per Click15% Other -
$5,000+$200 - $300 / hr10 - 49Toronto, Canada
Ability to deliver
33.9/40.016.4/20 Reviews9.4/10 Clients & Experience8/10 Market PresenceService focus
45% Pay Per Click55% Other -
$1,000+Undisclosed2 - 9Toronto, Canada
Ability to deliver
30.2/40.016.2/20 Reviews8.5/10 Clients & Experience5.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr10 - 49Calgary, Canada
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Pay Per Click90% Other -
$1,000+$100 - $149 / hr2 - 9Vancouver, Canada
Ability to deliver
34.5/40.020/20 Reviews9.5/10 Clients & Experience5/10 Market PresenceService focus
40% Pay Per Click60% Other -
$5,000+$100 - $149 / hr10 - 49Toronto, Canada
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
10% Pay Per Click90% Other -
$1,000+$100 - $149 / hr10 - 49Vancouver, Canada
Ability to deliver
31.8/40.016.6/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
45% Pay Per Click55% Other -
$1,000+$150 - $199 / hr2 - 9Vancouver, Canada
Ability to deliver
32.2/40.016.4/20 Reviews10/10 Clients & Experience5.9/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr2 - 9Vancouver, Canada
Ability to deliver
33.7/40.017/20 Reviews9.7/10 Clients & Experience7/10 Market PresenceService focus
40% Pay Per Click60% Other -
$1,000+$50 - $99 / hr10 - 49Edmonton, Canada
Ability to deliver
39/40.019.2/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Pay Per Click90% Other -
$1,000+$100 - $149 / hr10 - 49Vancouver, Canada
Ability to deliver
35.5/40.017.2/20 Reviews9.4/10 Clients & Experience8.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
38.8/40.019.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
10% Pay Per Click90% Other -
$5,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
36.6/40.017.2/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
20% Pay Per Click80% Other -
$1,000+$50 - $99 / hr10 - 49Toronto, Canada
Ability to deliver
35.3/40.017.4/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
25% Pay Per Click75% Other -
$5,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
35.2/40.018.4/20 Reviews10/10 Clients & Experience6.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$5,000+$50 - $99 / hr250 - 999Port Alberni, Canada
Ability to deliver
32.7/40.018.4/20 Reviews7.7/10 Clients & Experience6.6/10 Market PresenceService focus
20% Pay Per Click80% Other -
$5,000+$150 - $199 / hr10 - 49Abbotsford, Canada
Ability to deliver
31.9/40.014/20 Reviews9.7/10 Clients & Experience8.2/10 Market PresenceService focus
40% Pay Per Click60% Other -
$10,000+$150 - $199 / hr2 - 9Toronto, Canada
Ability to deliver
31.1/40.016.2/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$50 - $99 / hr50 - 249Toronto, Canada
Ability to deliver
35.1/40.017/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
20% Pay Per Click80% Other -
$50,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
35.9/40.017.2/20 Reviews10/10 Clients & Experience8.7/10 Market PresenceService focus
20% Pay Per Click80% Other -
$5,000+$100 - $149 / hr10 - 49Toronto, Canada
Ability to deliver
35.8/40.017.8/20 Reviews9.9/10 Clients & Experience8.2/10 Market PresenceService focus
20% Pay Per Click80% Other
PPC Agencies in Canada FAQs
Partnering locally offers unmatched strategic benefits that could be game-changing for your project. Clients can expect Canadian PPC agencies to bring:
- Market insight into Canadian search behaviour, including bilingual queries in Quebec.
- Familiarity with privacy rules like PIPEDA and province-specific CASL email regulations.
- Easier collaboration across time zones (Pacific to Atlantic) and access to in-person strategy sessions in major hubs such as Toronto, Vancouver, and Montreal.
- Currency alignment (CAD billing) that simplifies budgeting for home-market campaigns.
Most PPC agencies in Canada charge CAD120 – CAD200 per hour or offer monthly retainers from CAD1,500 – CAD7,500. Smaller local campaigns (e.g., a single province) may start around CAD1,000 per month, while national ecommerce or multilingual efforts can exceed CAD10,000 per month once media spend and management fees are combined.
Pricing is influenced by several factors, including industry competitiveness, ad spend, and agency expertise. Before signing any agreement, request a quote for your project to review the cost breakdown and avoid financial strain.
Because Canada’s economy is diversified, many agencies routinely support businesses and organizations from all sorts of sectors, including:
- Technology and SaaS (Toronto-Waterloo Corridor)
- E-commerce and DTC brands (leveraging Shopify)
- Natural resources and energy (Calgary & Edmonton)
- Tourism and hospitality (Vancouver, Banff, Atlantic Canada)
- Financial services and fintech (Toronto, Montreal)
Specialized teams also exist for healthcare, higher education, and government projects requiring bilingual compliance.
- Define your project’s specific goals and KPIs—CPL, ROAS, or revenue growth.
- Shortlist top agencies with verified Clutch reviews matching your industry.
- Request case studies that include Canadian market examples or bilingual campaigns if needed.
- Clarify which tools they use for their workflow (e.g., Optmyzr, Search Ads 360) and their reporting cadence.
- Compare pricing models—percentage of ad spend vs. flat monthly fee—to ensure transparency.
- Promising “instant first-place” results or guaranteeing exact ROAS figures.
- Lack of clarity on ownership of ad accounts or data.
- One-size-fits-all keyword lists that ignore regional spelling (e.g., “colour” vs. “color”).
- No experience with bilingual ads if Quebec is a target market.
- Minimal reporting detail—look for agencies that share impression-level data, not just high-level metrics.