Horizon Digital Marketing

BACKGROUND

Please describe your company and position.

I am the former CEO of an e-commerce company. 

Describe what your company does in a single sentence.

Online e-commerce brand

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Horizon Digital Marketing to accomplish?

• Facebook Ads

SOLUTION

How did you find Horizon Digital Marketing?

Facebook Ads

Why did you select Horizon Digital Marketing over others?

Glowing reviews posted on their website

How many teammates from Horizon Digital Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Were supposed to increase our sales with Facebook advertising.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Sales were flat. 
• No increase in sales during the Facebook ads.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We initially engaged the marketing agency after coming across the owner's promotional video on Facebook, bolstered by the impressive reviews featured on their website. This instilled a sense of trust in us, leading to our decision to sign up for their services. However, after signing up, our interaction with the owner ceased entirely. 

We were redirected to a woman who acted as an intermediary and a man working from a café, who appeared responsible for remotely setting up our Facebook ads. Unfortunately, both of them exhibited disinterest in the project, and it became evident that the man at the café lacked the knowledge necessary to choose the appropriate keywords for our target audience. 

Shockingly, he proceeded to launch ads without consulting us on the keywords, resulting in an ineffective campaign. Fortunately, we took the initiative to review their work and discovered the error. We had to provide them with the correct list of keywords. This experience proved to be costly as it generated no sales, resulting in a significant loss of $15,000 to $20,000. 

Our impression is that this agency lacks a structured methodology, and the absence of accountability is concerning. When we suffered financial losses, they were quick to disclaim responsibility, leaving us with the consequences. The only time we encountered the owner again was when we decided to terminate our engagement. He urgently contacted us at that point, attempting to persuade us to continue working with them. 

Overall, our experience with this agency revealed a lack of expertise and left us feeling like mere sources of revenue in unqualified hands. We are now considering the possibility of seeking a refund for the services rendered.

What was your primary form of communication with Horizon Digital Marketing?

Virtual Meeting

What did you find most impressive or unique about this company?

Nothing.

Are there any areas for improvement or something Horizon Digital Marketing could have done differently?

Yes, when we requested to meet with the owner, who had initially been the face of the company and a key factor in our trust, we were unable to do so until our final meeting. It became apparent during this encounter that their sudden appearance was primarily an effort to dissuade us from discontinuing their services. This experience left us with a strong impression of being ensnared in what felt like a deceptive scheme.

BACKGROUND

Please describe your company and position.

I am the Owner of a beauty & cosmetics company

Describe what your company does in a single sentence.

We distribute the most luxurious, powerful, and effective Collagen Supplement drink designed to transform aging skin and to promote firmer, younger-looking skin with visibly reduced fine lines and wrinkles.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Horizon Digital Marketing to accomplish?

• To scale our facebook ads and get new customers at an acceptable ROAS

SOLUTION

How did you find Horizon Digital Marketing?

Online Search

Why did you select Horizon Digital Marketing over others?

Referred to me

How many teammates from Horizon Digital Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Goal was to scale our Facebook ads campaign 
• Facebook and Google ads strategy 
• Launched new campaigns on Google and Facebook 
• Met with the team to go over the results on a two-week basis.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

There were none. They promised to get me better results and that they knew precisely why previous agencies failed, but instead they delivered worse results and wasted over 20k in ad spend while trying to "test" if they could somehow scale and improve our campaigns.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They promised to deliver UGC content but never delivered it. They instead used it as a means to get me to pay my bill for multiple extra months with a promise they were working on UGC and then never delivered UGC which they said was the key to improving the Facebook campaigns.

What was your primary form of communication with Horizon Digital Marketing?

Virtual Meeting

What did you find most impressive or unique about this company?

The way they were so confident they had done good work for us and felt no remorse about taking our money and wasting ad spend on failed tests.

Are there any areas for improvement or something Horizon Digital Marketing could have done differently?

They could have owned up to the mistake they oversold themselves and did not know how to improve our Facebook ads. They could have settled on returning a portion of the wasted money to our business. Instead, they made our business take the entire fall for their mistake.

BACKGROUND

Please describe your company and position.

I am the President of Anbiome

Describe what your company does in a single sentence.

Biotech startup developing therapeutic and consumer products.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Horizon Digital Marketing to accomplish?

• digital marketing campaigns

SOLUTION

How did you find Horizon Digital Marketing?

• Online Search

Why did you select Horizon Digital Marketing over others?

high expectations

What was the size of Horizon Digital Marketing’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Meta ads including Instagram and Facebook to promote skincare products and boost sales.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Sales and ROI

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Not always on time

What was your primary form of communication with Horizon Digital Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to sell themselves as marketing experts.

Are there any areas for improvement or something Horizon Digital Marketing could have done differently?

Horizon Digital Marketing is a complete disappointment. From the professional standpoint i.e. service they provide and could be much better from personal perspective.

BACKGROUND

Please describe your company and position.

I am the Founder of Utopia Giftings

Describe what your company does in a single sentence.

sells flowers online

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Horizon Digital Marketing to accomplish?

• website traffic

SOLUTION

How did you find Horizon Digital Marketing?

• Online Search
• Other

Why did you select Horizon Digital Marketing over others?

• Close to my geographic location
• Pricing first our budget
• Good value for cost

Describe the scope of work in detail. Please include a summary of key deliverables.

Mine is a fairly new business so wanted to attract customers first before focusing on sales. Working with Derek from HDM directly helped scale my business much further. They were available all the time providing help and assistance

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Drastic 10 folds increase in landing page visits and product clicks
• Brand awareness campaigns performed extraordinary

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The way they handled my business situation was super cool, and all the business goals were achieved much earlier than the mentioned time. I was so happy with Horizon Digital Marketing's work. I would continue to work with Derek and the rest of their team.

What was your primary form of communication with Horizon Digital Marketing?

Virtual Meeting

What did you find most impressive or unique about this company?

I have tried other agencies earlier but the way Horizons team handled the project was very unique and they have shown the results they promised

Are there any areas for improvement or something Horizon Digital Marketing could have done differently?

I'm good from my side and I'd continue to work with them in the future

BACKGROUND

Please describe your company and position.

I am the Owner of (a/an) Food & Beverages

Describe what your company does in a single sentence.

We hired Horizons when we launched a new line of healthy snack products for the food and beverage startup. The agency's scope of work included developing a comprehensive digital marketing strategy, managing social media advertising campaigns, creating and managing a content marketing program, and tracking and analyzing customer engagement.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Horizon Digital Marketing to accomplish?

We wished have increase brand awareness and slowly dwell into increasing purchases

SOLUTION

How did you find Horizon Digital Marketing?

Other

Why did you select Horizon Digital Marketing over others?

Pricing first our budget

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired Horizons when we launched a new line of healthy snack products for the food and beverage startup. The agency's scope of work included developing a comprehensive digital marketing strategy, managing social media advertising campaigns, creating and managing a content marketing program, and tracking and analyzing customer engagement.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increased brand awareness and start getting more sales to the house

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The main idea was to increase more awareness of our brand in our locality first and we were able to achieve it by a good amount in just 2months of working with HDM. The team was extremely helpful and supportive all the time till now and delivered all the creatives on time

What was your primary form of communication with Horizon Digital Marketing?

Virtual Meeting

What did you find most impressive or unique about this company?

The speed with which they take up the take up the project and their motivation to achieve the promised targets

Are there any areas for improvement or something Horizon Digital Marketing could have done differently?

Could have allotted more resources to the project, which i think they'll do it moving forward, but for now that's it

BACKGROUND

Please describe your company and position.

I am the Owner of (a/an) Beauty & Cosmetics

Describe what your company does in a single sentence.

We are a fashion and beauty products ecommerce

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Horizon Digital Marketing to accomplish?

• Increase Brand awareness and sales

SOLUTION

How did you find Horizon Digital Marketing?

Online Search

Why did you select Horizon Digital Marketing over others?

• Pricing fits our budget
• Good value for cost

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired Horizons to increase brand awareness and sales for our fashion store through social media marketing, email marketing, and influencer partnerships. The agency's deliverables included social media content creation and management, email campaign development and execution, and influencer outreach and management.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• We have got increased website traffic to the LP and our sales increased 5X in just 3months

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We were allotted a team to help manage the social media ads. They were easily approachable and helped us scale our business. They had everything planned out and are never delayed on delivering the promised they made

What was your primary form of communication with Horizon Digital Marketing?

Virtual Meeting

What did you find most impressive or unique about this company?

Derek the CEO of Horizons was very friendly and he was constantly in touch to find out if everything was performing well and how we can improve the strategies and perform much better and increase sales

Are there any areas for improvement or something Horizon Digital Marketing could have done differently?

All good

BACKGROUND

Please describe your company and position.

I am the founding member of way2home

Describe what your company does in a single sentence.

it's an online medicine delivery business in my hometown

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Horizon Digital Marketing to accomplish?

to increase my sales and more downloads on the app

SOLUTION

How did you find Horizon Digital Marketing?

Online Search, Other

Why did you select Horizon Digital Marketing over others?

High ratings, Pricing first our budget, Good value for cost

What was the size of Horizon Digital Marketing’s team?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

main aim is to provide medicines to customers to their home

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• increment in sales
• number of downloads got increased for our app

Describe their project management. Did they deliver items on time? How did they respond to your needs?

project management was superb. on time deliverables.

What was your primary form of communication with Horizon Digital Marketing?

Virtual Meeting, Email or Messaging App

Are there any areas for improvement or something Horizon Digital Marketing could have done differently?

Didn't find anything

BACKGROUND

Please describe your company and your position there.

I’m the owner of a honey company and we market our special honey online .

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Horizon Digital Marketing?

We needed someone to manage our social media ads .

SOLUTION

How did you select this vendor and what were the deciding factors?

They promised we will get to 20k in sales per month with a higher conversion rate then we had . We were just under 4 k per month in sales

Describe the project in detail and walk through the stages of the project.

After a meeting they also promised to create content , to design a we coded and manychat for reviews as well as hype up our sales with our competition. They talk a big game .

How many resources from the vendor's team worked with you, and what were their positions?

We worked with two social media managers and the general account manager

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Even After spending 6-10 k in Facebook ads, which is 4 times what we were spending before , Our ad performance sales went down 22 percent in the three month period June 15 to august 15 to $3792 and our conversion rate went down 46 % to .46 percent Previously we had sales of 16k and a conversion rate of 1.56 percent on an asap end budget of less then 1 k per month . We have the screenshots . There service is terrible . They make excuses over promise and fail miserably.

How effective was the workflow between your team and theirs?

After the initial meeting in with Derek who appears to basically be a swindler , too maybthinfs were expected and not delivered .

What did you find most impressive or unique about this company?

Their ability to bullsh*t is uncanny

Are there any areas for improvement or something they could have done differently?

Yes , please do not fall for there tiktok ads. They use statistics for one or two clients in all their ads and they are unverified. The account managers for social media do not know what they are doing