What evidence can you share that demonstrates the impact of the engagement?
We’ve been moving up in the rankings. Previously, we hadn’t ranked on maps or any type of organic levels for massage or laser. We now show up now for both on maps. Our rankings for tanning and spray tanning have gone up a fair bit as well. We’re almost on the first page of the organic side, and we’re one or two on maps for both tanning and spray tanning.
In the past, I did all the branding and everything myself and thought it was pretty good. It lacked professionalism, but it got us by. Now, we can offer a more professional brochure. With Ryan’s help we’ll be able to rebrand some of the services we have and get them more noticed, and, hopefully, grow into more locations.
They’ve captured our vision really well lots of discussions on where we want to go. They’re hands-on with our Instagram and Facebook and active in getting that message out there. There was also a lot of talk about how my business impacts everyone. Some people think what I do isn’t good for people, but Ryan understands what I’m doing.
How did Marvel Marketing perform from a project management standpoint?
They push me forward and help get things done when I’m busy. They’ve even done some things on their own (messaging me first for approval, of course) and put things into action.
What did you find most impressive about them?
They’re a smaller, local organization, so their finger is on the pulse of what we’re doing. I think if I was with a bigger organization a lot would get lost in translation. Meaning, I’d talk to somebody and the message would get passed to colleagues who wouldn’t understand what was happening. Ryan and Marvel have been able to implement my vision as we go along.
Are there any areas they could improve?
No. They’ve done very well, and done it all affordably.
Do you have any advice for potential customers?
Having Ryan come in and talk helped us understand where his company is and helped him understand what my vision was. We were able to identify where my money would be most efficiently spent.