Optimized Webmedia

BACKGROUND

Please describe your company and your position there.

I am the Marketing Coordinator at a medtech company who sells our own engineered products primarily through ecommerce.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Optimized Webmedia Marketing, and what were your goals?

We needed guidance and direction as well as a complete overhaul of our marketing strategy. We wanted to create and implement a clear and effective strategy across all our marketing channels (SEO, PPC, Email, Amazon).

SOLUTION

How did you select this vendor and what were the deciding factors?

We searched for local marketing agencies and put posts up on job boards. We decided to go with Optimized Webmedia based on our initial conversations in which they proved to have exceptional and up to date knowledge of digital marketing.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

First, Optimized Webmedia did a complete audit of all our web assets and campaigns which determined their effectiveness and identified any areas we needed to improve. The audit also included technical fixes we needed to implement. Second, they used a strategic approach to create a plan for the next several months where we would be improving each of our channels, starting from the highest priority ones. Third, they began implementing these strategies, and continue to do so, all of which have resulted in significant improvements.

How many resources from the vendor's team worked with you, and what were their positions?

I worked closely with Donald, the founder of Optimized Webmedia.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

• Each email campaign they launched, which has been monthly, has accounted for 10% of monthly total sales.
• They implemented Amazon CA campaigns which were profitable immediately and have grown from 0 to 30% of our total Amazon sales between US and CA
• Has increased our social media engagement and views by 2-3x
• Since Optimized Webmedia have been a part of the team, we've had the companies most successful 4 months, in terms of sales, since the start of the company.

How effective was the workflow between your team and theirs?

Incredible. This is one of the strongest attributes of working with Optimized Webmedia. Donald is incredibly easy to work with, a fantastic listener and has enough experience to know exactly what you are looking for and has a thousand ideas of how to accomplish it. He's amazing at keeping everything on track and documents the strategy so nothing gets lost along the way. Working together with Optimized Webmedia has been one of the most pleasant experiences I've had dealing with agencies and contractors.

What did you find most impressive or unique about this company?

Their breadth of knowledge and how up to date and informed they are with the latest changes and trends. You are truly working with the most cutting edge marketers out there.

Are there any areas for improvement or something they could have done differently?

I have absolutely no complaints and look forward to working together for a long time.

BACKGROUND

Introduce your business and what you do there.

I’m a general manager and engineer at Pacey MedTech, a medical device design and manufacturing company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Optimized Webmedia Marketing?

Our digital marketing efforts are focused on e-commerce, so we still do direct-to-consumer marketing via Amazon, our website, and email. We needed a company that could help us with our digital marketing, SEO, and PPC initiatives.

SOLUTION

What was the scope of their involvement?

Optimized Webmedia Marketing handles our Amazon marketing, PPC, and SEO efforts. They’re primarily responsible for working with our marketing coordinator and another contractor in managing all of our PPC advertising campaigns on Amazon and performing actual onsite and offsite SEO for our website.

Additionally, they’re in charge of managing our social media posting schedules, creating content for our blog and social media channels, and updating our Amazon product pages’ copy. They also handle the SEO work for our listings on Amazon and manage our email marketing campaigns.

What is the team composition?

I only work with Donald (Founder). Donald had just joined the team when our previous marketing coordinator left our company, and he really helped us in our transition to the new marketing coordinator. He kept all of our marketing, PPC, and website projects on track as the transition was happening.

How did you come to work with Optimized Webmedia Marketing?

We found Optimized Webmedia Marketing through a job posting for a part-time marketing position, which they applied for.

How much have you invested with them?

We’ve spent somewhere around $15,000 CAD (Approximately $12,000 USD) so far.

What is the status of this engagement?

We started working together in October 2021, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Within a few months of working with Optimized Webmedia Marketing, we’ve seen a 100% increase in revenue in the Amazon PPC that they’ve been managing. It took a couple of months to get going, but we’re now enjoying doubled revenue whilst maintaining our original ad spend and efficiency.

Aside from that, we’ve also seen significant improvements in our direct and organic traffic and organic searches. Overall, our internal marketing coordinator has been very happy with Optimized Webmedia Marketing’s performance.

How did Optimized Webmedia Marketing perform from a project management standpoint?

Optimized Webmedia Marketing has performed exceptionally well in terms of project management. I really appreciate the way they conduct themselves, listen to us, and address our questions. They are very receptive to feedback and are always willing to share their knowledge and ideas with us. I’m incredibly happy with the way that we work together.

We primarily communicate through email, phone calls, and video calls.

What did you find most impressive about them?

Optimized Webmedia Marketing is definitely the best marketing contractor that I’ve worked with. They’re really receptive to questions and are genuinely interested in making sure that we understand what’s going on. 

Are there any areas they could improve?

I don’t think there’s anything that Optimized Webmedia Marketing could improve on — they’ve certainly been a very valuable asset to our company, and I’m very happy with their work.

Do you have any advice for potential customers?

Make sure to ask a lot of questions and be clear about your goals and objectives.

BACKGROUND

Please describe your company and your position there.

Catering company, Executive Director

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Optimized Webmedia Marketing?

SEO and PPC for our company's website

SOLUTION

How did you select this vendor and what were the deciding factors?

Indeed, his professionalism and his expertise in this field

How many resources from the vendor's team worked with you, and what were their positions?

Donald himself

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We've started using OWM for our SEO services. Donald was on point, punctual,professional diligient, friendly, super fast at responding. We started seeing some results slowly at the beginning but It took us about a year and we are now the #1 on google search. I've used many SEO companies in the past , but some were using shady methods or sometimes I couldn't trust what they were doing in the backgroud... they tried to get you at first but it seemed like they weren't doing much after couple of month... They are very trustworthy. They've shown me the progress they've made and the tasks they've finished throughout our project.

It took us a while but his seed that he sowed came into fruition after a year and we're #1 search on google. We're super stoked about the result and i know that this thing doesnt happen overnight,, SEO is a very longterm investment as you dont see the results right away. you need to have someone like Donald to be consistent, diligent , trustworthy ,,, Especially in this field you have no idea what these ppl are doing in the background.

How effective was the workflow between your team and theirs?

Very good, very fast and punctual

What did you find most impressive or unique about this company?

integrity, professionalism

Are there any areas for improvement or something they could have done differently?

no

BACKGROUND

Please describe your company and your position there.

Owner - West Coast Fire Protection - We provide inspection and maintenance services to strata, commercial and industrial properties.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Optimized Webmedia Marketing, and what were your goals?

We wanted to grow our online presence and reach new customers in many sectors.

SOLUTION

How did you select this vendor and what were the deciding factors?

After speaking with Donald and going through the in depth strategy and deliverables I was happy to work with Optimized.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We set up an overall marketing strategy and worked on improving or PPC and seo as well as digital marketing presence. Weekly updates are great and informative.

How many resources from the vendor's team worked with you, and what were their positions?

Our rep is Donald, he has looked after all our inquires thus far.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have noticed a significant increase in clicks, click-through rate , conversion rate and had a decrease in cost per click. Regular social media posts have been great as well.

How effective was the workflow between your team and theirs?

Donald has been great and goes above and beyond to ensure we are getting the best care - even spending time with our hosting to sort out technical issues with our site. turn around time on requests is great as well.

What did you find most impressive or unique about this company?

The communication has been great, and their updates are very insightful.

Are there any areas for improvement or something they could have done differently?

No suggestions that I can think of!

BACKGROUND

Please describe your company and your position there.

I am the Group Marketing Manager for Omega Industries. A paint manufacturing business that operates in Australia, US and Singapore. I manage the marketing for the 13 B2C & B2B brands that sit under Omega Industries.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Optimized Webmedia Marketing, and what were your goals?

We hired Optimized Webmedia Marketing for all our paid advertising across the US and Australia. We had just recently launched a new ecommerce store and our goal was to increase awareness of the Omega Industry brand portfolio and drive sales.

SOLUTION

How did you select this vendor and what were the deciding factors?

We created a job listing on Indeed and we went through the standard procedure for hiring. The deciding factors were previous experience and performance / results.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Donald and his team at Optimized Webmedia Marketing built our entire paid media approach across Google ads and Facebook Business. We provided the strategic direction and the audience we want to target and Donald built the rest. He had a clear briefing document and provided step by step instructions on anything that needed to be completed on our end.

How many resources from the vendor's team worked with you, and what were their positions?

I work with Donald directly.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have seen a significant increase in sales and leads across a couple of our websites.

How effective was the workflow between your team and theirs?

It's been seamless. Donald is very responsive and able to answer any questions I might have.

What did you find most impressive or unique about this company?

They are easy to work with, detail oriented, provide us with great results and always include recommendations on where we can improve our campaigns.

Are there any areas for improvement or something they could have done differently?

Not really. We are happy with our relationship with Optimized Webmedia Marketing.

BACKGROUND

Please describe your company and your position there.

I'm project manager that support the office to maximize our revenue through all types of media.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Optimized Webmedia Marketing?

Our company was quickly growing and now we are one of the top notary office in lower mainland. OWM helped us all the way since the beginning and continually support us through online search and advertisements.

SOLUTION

How did you select this vendor and what were the deciding factors?

We used google search and word of mouth to select a few companies that we think might be able to support us. After interviews, we've chosen OWM for its best service, most reasonable price and most effective communication.

Describe the project in detail and walk through their service package.

OWM helped our business get to the top of search (organic SEO and paid ads PPC), and have a direct impact by using Digital Marketing to substantially grow our business revenues.

How many resources from the vendor's team worked with you, and what were their positions?

We have the pleasure to mainly communicate with the owner of OWM, Donald K. Of course the whole team was super helpful and efficient through all the works we collaborate together.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our business was able to get to the top of search (organic SEO and paid ads PPC), and our ongoing online exposure makes direct impacts on our revenues.

How effective was the workflow between your team and theirs?

We communicated through mainly email, lately due to current project, we were communicate via zoom. They are super punctual and thorough.

What did you find most impressive or unique about this company?

The ability to effectively expose our service online in a very short period.

Are there any areas for improvement or something they could have done differently?

Keep all your great works!

BACKGROUND

Please describe your company and your position there.

I am a Marketing Associate at PenderFund Capital Management, an independent, employee-owned investment firm located in Vancouver, British Columbia. Our goal is to protect and grow wealth for our investors over time.

We have a talented investment team of expert analysts, security selectors and independent thinkers who actively manage our suite of niche investment funds, exploiting inefficient parts of the investing universe to achieve our goal. I am responsible for PenderFund's paid and organic digital marketing.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Optimized Webmedia Marketing, and what were your goals?

We hired Optimized Webmedia Marketing to put together a digital strategy with a focus on Google Adwords and SEO. We had not initiated either of these areas prior to our working relationship so the initial goal was to improve our SEO and begin launching PPC campaigns.

SOLUTION

How did you select Optimized Webmedia Marketing and what were the deciding factors?

We selected Optimized Webmedia Marketing after reviewing multiple options and receiving a thorough proposal from OW. Previous reviews, the proposal and our initial in person meeting were the deciding factors.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

General Objectives:

• To build our brand to drive interest and attract new business
• To “show up” in the places where our target audiences routinely visit
• To raise awareness of our brand
• To flag our potential alignment with their investing goals
• To drive more traffic to our website
• To elicit subscriptions Key deliverables: SEO Strategy - provide optimization suggestions including backlinks, image size management, broken link checking and speed optimization suggestions and run monthly reports to track progress Google Ads - research competitors, suggest campaign ideas, generate and manage campaigns and performance Google Analytics - measure performance of SEO & Google Ads per website traffic and traffic sources Social Media - Offering insight including best practices, suggestions, reviewing performance of organic and paid social posts

How many people from the vendor's team worked with you, and what were their positions?

We worked with two people from the Vendor's team. Primarily Donald Kim - Founder / SEO & PPC / Web Design / Social Media / Digital Marketing & briefly Tyler Miller - Digital Marketing Strategist.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Over 250 conversions on 7 Google PPC campaigns including new subscribers, podcast listens and multiple page views. Overall increase in website health - first SEM rush audit report had a total score of 46% and our last report had us at 65%.

20% improvement and more suggestions and optimizations to complete have been provided. We are very satisfied with both of these results.

Describe their project management style, including communication tools and timelines.

We meet weekly or biweekly by phone call or Zoom to review weekly progress of campaigns and analytics. We primarily communicate through email.

What did you find most impressive or unique about this company?

We found the past reviews and results driven by OW to be most impressive and were pleased to see fast results on our implementations as well. Donald is very hands on for being both a founder and head of the company which shows his commitment to his clients.

Are there any areas for improvement or something they could have done differently?

At this time we are very happy with the flexibility we have had with Donald and OW and whenever we have needed to make a change they have been very receptive. No room for improvement here.

BACKGROUND

Please describe your company and your position there.

I am the president of 5 Men In Kilts Window Cleaning franchises across the Metro Vancouver and Fraser Valley region. Our company provides window cleaning, gutter cleaning and pressure washing services to residential, commercial and strata clients.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Optimized Webmedia Marketing, and what were your goals?

We hired Optimized Webmedia to oversee our Google AdWords campaign. We were self managing previously and had no idea what we were doing. Our goals were to improve our online presence and increase the number of clients we acquired through online .

SOLUTION

How did you select Optimized Webmedia Marketing and what were the deciding factors?

Optimized Webmedia was recommended to us by our franchisor. They interviewed several potential companies and selected Optimized as the best choice to serve the system,

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Donald and his team basically completely rebuilt our Adwords from scratch. They worked to make the best use of our budget and were constantly tweaking and updating our ads to ensure they worked well.

This included consistently running A/B campaigns to ensure we were getting the best results.

How many people from the vendor's team worked with you, and what were their positions?

I worked directly with Donald, the Founder.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Adwords is basically a foreign language to me so we put a lot of trust in Optimized. Last year when our franchisor had the entire systems online presence audited, our location had the best result by quite a margin.

Describe their project management style, including communication tools and timelines.

They worked with my communication style, which is quite casual. Donald was available to answer questions when i had them but for the most part I let them do their thing,

What did you find most impressive or unique about this company?

I think they were just a great fit for us overall. They supported us and didn't try to push anything on us we didn't need.

Are there any areas for improvement or something they could have done differently?

Not really. We have been very happy with the relationship.

BACKGROUND

Please describe your company and your position there.

The company is Tough Hook LLC and we are a manufacturer of premium plastic products. Our Tough Hook and Tough Hanger lines are incredibly strong and overbuilt to withstand whatever you throw at it. I am one of the owners at the company and also President of the company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Optimized Webmedia Marketing?

For in depth digital marketing on Amazon for our business. To grow it's footprint and reach overall.

What were your goals for this project?

To grow sales greatly, and I knew that needed to be accomplished with a great skill set in doing this, as my efforts produced minimal results.

SOLUTION

How did you select Optimized Webmedia Marketing?

We had originally posted an ad to hire someone to work for us a contractor. During that process we met Donald from Optimized Web Media. After researching the candidates and firms for past work overall. We felt Optimized and Donald were the group to help us grow.

Describe the scope of their work in detail.

The scope is pretty in depth. Campaigns were created to identify best keywords to market better. As that was completed layers and other campaigns were over time , for the products and brand overall.

This was just the digital PPC type campaigns. What also needed to be done and is ongoing , was each products page had to be updated for content and SEO to get better organic traffic , and Optimized did this.

They also created our brand page within Amazon , optimized it and maintain it. This overall process is constant as conditions change daily. Optimized keeps all aspects up to where they need to be and improves them monthly

What was the team composition?

There is a team , but I work directly with Donald at the firm. We communicate weekly with updates etc..

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The growth and outcomes have been better than we could have ever expected. We had not used a digital group like this before so, we did not know what to expect.

Overall , over a 10 month period that is still ongoing. We reached and surpassed initial goals by literally tripling sales , along with incredible penetration and recognition for the brand. We are very pleased with Optimized Web and Donald.

How effective was the workflow between your team and theirs?

The workflow from the beginning was laid out clear as to what was gong to be done. And each month we get a detailed report and information in the growth and business. So we always know what has been done and whats getting done next.

What did you find most impressive about this company?

I was blown away by the level of overall knowledge in the digital space. That was impressive and the results speak for themselves. And thing growth and reach like this cannot be done without great technical knowledge and skill.

Are there any areas for improvement?

To be honest, we have not had anything that jumps out as something that needs improvement.

BACKGROUND

Please describe your company and your position there.

I am the Director of IT & eCommerce for OAK + FORT. The company is a vertical, privately owned retail apparel company based in Vancouver BC. I am responsible for overseeing 3 departments which include Information Technology, E-Commerce, and Client Experience.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Optimized Webmedia Marketing?

We had migrated E-Commerce platforms, which can have a significant impact on overall search performance given the new platform used a single page application architecture opposed to static HTML pages. There were also significant changes to the structures of our URLs. We required assistance in optimizing our site for search performance after this migration. Additionally, we were looking for ways to build our directory citations and connect with others for opportunities on guest posts and backlinks.

What were your goals for this project?

After we migrated our E-Commerce platform, we noticed a significant drop in our presence for branded searches on search engines. The overall goal was to boost visibility for branded search, and then organic keyword searches.

SOLUTION

How did you select this vendor?

Our HR Department created a job posting on our internal hiring platform and the vendor went through our standard hiring process.

Describe the project in detail.

We requested a statement of work which outlined the on-going and one-time tasks that would be performed. Daily reports were provided by the vendor to show completed items. Some of the tasks within the project included: Mapping of 301 redirects Vetted Wikipedia post submission Guest Posts Competitor Keyword Research Management of Google My Business Weekly submission for new directory listings

What was the team composition?

We only works with one person, Donald Kim, throughout the entirety of this project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Overall we were satisfied with the work completed. As our internal team grew, we no longer had the need to outsource this work and it was taken on by other people within the company. Otherwise, we would have continued the working relationship with the vendor.

How effective was the workflow between your team and theirs?

Their team was easy to work with. Always very polite and quick to respond.

What did you find most impressive about this company?

The most impressive about this company was their own SEO performance. You can tell that Donald is diligent in personal SEO tactics for the company.

Are there any areas for improvement?

If we worked with them again, I would have requested weekly reports on performance to really tell what is working and what isn't. I think that as a vendor, this should be provided by default.