Optimized Webmedia

BACKGROUND

Please describe your company and your position there.

The company is Tough Hook LLC and we are a manufacturer of premium plastic products. Our Tough Hook and Tough Hanger lines are incredibly strong and overbuilt to withstand whatever you throw at it. I am one of the owners at the company and also President of the company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Optimized Webmedia Marketing?

For in depth digital marketing on Amazon for our business. To grow it's footprint and reach overall.

What were your goals for this project?

To grow sales greatly, and I knew that needed to be accomplished with a great skill set in doing this, as my efforts produced minimal results.

SOLUTION

How did you select Optimized Webmedia Marketing?

We had originally posted an ad to hire someone to work for us a contractor. During that process we met Donald from Optimized Web Media. After researching the candidates and firms for past work overall. We felt Optimized and Donald were the group to help us grow.

Describe the scope of their work in detail.

The scope is pretty in depth. Campaigns were created to identify best keywords to market better. As that was completed layers and other campaigns were over time , for the products and brand overall.

This was just the digital PPC type campaigns. What also needed to be done and is ongoing , was each products page had to be updated for content and SEO to get better organic traffic , and Optimized did this.

They also created our brand page within Amazon , optimized it and maintain it. This overall process is constant as conditions change daily. Optimized keeps all aspects up to where they need to be and improves them monthly

What was the team composition?

There is a team , but I work directly with Donald at the firm. We communicate weekly with updates etc..

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The growth and outcomes have been better than we could have ever expected. We had not used a digital group like this before so, we did not know what to expect.

Overall , over a 10 month period that is still ongoing. We reached and surpassed initial goals by literally tripling sales , along with incredible penetration and recognition for the brand. We are very pleased with Optimized Web and Donald.

How effective was the workflow between your team and theirs?

The workflow from the beginning was laid out clear as to what was gong to be done. And each month we get a detailed report and information in the growth and business. So we always know what has been done and whats getting done next.

What did you find most impressive about this company?

I was blown away by the level of overall knowledge in the digital space. That was impressive and the results speak for themselves. And thing growth and reach like this cannot be done without great technical knowledge and skill.

Are there any areas for improvement?

To be honest, we have not had anything that jumps out as something that needs improvement.

BACKGROUND

Please describe your company and your position there.

I am the Director of IT & eCommerce for OAK + FORT. The company is a vertical, privately owned retail apparel company based in Vancouver BC. I am responsible for overseeing 3 departments which include Information Technology, E-Commerce, and Client Experience.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Optimized Webmedia Marketing?

We had migrated E-Commerce platforms, which can have a significant impact on overall search performance given the new platform used a single page application architecture opposed to static HTML pages. There were also significant changes to the structures of our URLs. We required assistance in optimizing our site for search performance after this migration. Additionally, we were looking for ways to build our directory citations and connect with others for opportunities on guest posts and backlinks.

What were your goals for this project?

After we migrated our E-Commerce platform, we noticed a significant drop in our presence for branded searches on search engines. The overall goal was to boost visibility for branded search, and then organic keyword searches.

SOLUTION

How did you select this vendor?

Our HR Department created a job posting on our internal hiring platform and the vendor went through our standard hiring process.

Describe the project in detail.

We requested a statement of work which outlined the on-going and one-time tasks that would be performed. Daily reports were provided by the vendor to show completed items. Some of the tasks within the project included: Mapping of 301 redirects Vetted Wikipedia post submission Guest Posts Competitor Keyword Research Management of Google My Business Weekly submission for new directory listings

What was the team composition?

We only works with one person, Donald Kim, throughout the entirety of this project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Overall we were satisfied with the work completed. As our internal team grew, we no longer had the need to outsource this work and it was taken on by other people within the company. Otherwise, we would have continued the working relationship with the vendor.

How effective was the workflow between your team and theirs?

Their team was easy to work with. Always very polite and quick to respond.

What did you find most impressive about this company?

The most impressive about this company was their own SEO performance. You can tell that Donald is diligent in personal SEO tactics for the company.

Are there any areas for improvement?

If we worked with them again, I would have requested weekly reports on performance to really tell what is working and what isn't. I think that as a vendor, this should be provided by default.

BACKGROUND

Please describe your company and position.

I am the Owner of Fresh Tracks Outdoors Club

Describe what your company does in a single sentence.

Retail Store Online & In person

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Optimized Webmedia to accomplish?

• Boost Online Sales
• Better Marketing & Advertising
• Reach a bigger social media following

SOLUTION

How did you find Optimized Webmedia?

Online Search

Why did you select Optimized Webmedia over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Optimized Webmedia were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Responsible for ensuring that online sales and conversion opportunities are always maximised, that potential new customers are discovering Fresh Tracks and that our retail store becomes a destination. Use in-depth data analysis and insights to drive Fresh Tracks. 

that the online customer journey is as optimised and flawless as possible. Ensuring all digital activities and supporting processes are followed and delivered appropriately according to business targets. Multi-disciplinary role with tasks ranging across website management, digital marketing, customer experience, operations .

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased online sales

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were amazingly quick to respond. Available 24/7 and extremely knowledgable in all domains

What was your primary form of communication with Optimized Webmedia?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The personalized service to our business and eagerness to help us grow and expand

Are there any areas for improvement or something Optimized Webmedia could have done differently?

No, We are extremely satisfied

BACKGROUND

Please describe your company and your position there.

I am the managing partner at Juris Notary, which is a non-contentious legal service provider, specializing in real estate and estates law.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Optimized Webmedia Marketing?

Ongoing digital marketing, including website development, social media management, content producing, video creating, SEO and google ranking and online ad management.

What were your goals for this project?

Increase foot traffic to my website, social media pages and google ranking.

SOLUTION

How did you select Optimized Webmedia Marketing?

Via google vetting and research

Describe the scope of their work in detail.

Ongoing digital marketing, including website development, social media management, content producing, video creating, SEO and google ranking and online ad management.

What was the team composition?

I communicate with Donald mostly, who is the founder of the company. I also do work with his staff depending on what the work involves.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

My google ranking went from about 10th page to the 1st page and have seen marked increase in clients finding us via internet.

How effective was the workflow between your team and theirs?

It is very effective as Donald and his team is very responsive and I always get a prompt response.

What did you find most impressive about this company?

They have already grown at such a fast pace and are very busy but they have not sacrificed the service quality. The team remains responsive and attenuative to the work they do for me as they did on day 1. Very impressive.

Are there any areas for improvement?

I honestly cannot think of any at this point.