Top PPC Agencies in Canada
Canada’s digital economy stretches from Toronto’s bustling fintech corridor to Vancouver’s creative studios, giving businesses easy access to world-class pay-per-click (PPC) talent. Whether you need a fresh Google Ads strategy, bilingual campaign support, or niche SEM expertise, Clutch connects you with agencies that have been thoroughly vetted through in-depth client reviews and performance data.
Filter results by budget, province, industry, or verified rating to find a partner that fits your growth goals. From Montreal startups seeking French-English remarketing to Calgary SaaS firms chasing global leads, Canada’s PPC pros are ready to maximize every ad dollar.
Explore the global directory of Top PPC Companies
Looking for city-specific expertise? Check out PPC Agencies in Toronto, PPC Agencies in Vancouver, or PPC Agencies in Montreal
Need healthcare-focused partners? Browse our list of Healthcare expert PPC Agencies
-
Featured
What are Featured Providers?
$25,000+Undisclosed10 - 49Serves CanadaServices provided
See all 14 projectsPage Zero Media is a specialized digital advertising agency focusing on Pay-Per-Click (PPC) advertising, Search Engine Marketing, and Google Ads management. Across various reviews, clients consistently commend their exceptional communication and responsiveness, with 100% of reviews highlighting their expertise in PPC and cost-effective strategies. The company is praised for fostering long-term relationships and delivering measurable success, as evidenced by increased revenue, traffic, and conversions for their clients. Their personalized and detail-oriented approach differentiates them from larger, less flexible agencies.
$25,000+Undisclosed10 - 49Serves CanadaServices provided
See all 14 projectsPage Zero Media is a specialized digital advertising agency focusing on Pay-Per-Click (PPC) advertising, Search Engine Marketing, and Google Ads management. Across various reviews, clients consistently commend their exceptional communication and responsiveness, with 100% of reviews highlighting their expertise in PPC and cost-effective strategies. The company is praised for fostering long-term relationships and delivering measurable success, as evidenced by increased revenue, traffic, and conversions for their clients. Their personalized and detail-oriented approach differentiates them from larger, less flexible agencies.
$1,000+$50 - $99 / hr50 - 249Serves CanadaServices provided
See all 49 projectsRankFast is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising, search engine marketing, and online ad campaigns. With a strong emphasis on local SEO and tailored digital strategies, they have received 100% positive feedback, highlighting their ability to increase organic traffic and conversion rates. Clients commend their project management and responsive communication.
-
$1,000+$150 - $199 / hr10 - 49Edmonton, Canada
Services provided
KEEN Creative, a PPC agency, was launched in 2003. The team focuses on Pay Per Click and Branding.
Read more -
UndisclosedUndisclosed10 - 49Warman, Canada
Services provided
Aspen Films is a video production agency. Based in Warman, Canada and Victoria, Canada, the company was established in 2012. Their team focuses on Video Production and Social Media Marketing.
Read more -
$5,000+$25 - $49 / hr2 - 9Toronto, Canada
Services provided
Social media marketing agency Weekendo was launched in 2018. The small team focuses on Social Media Marketing and Pay Per Click.
Read more -
$1,000+$50 - $99 / hr2 - 9Kingston, Canada
Services provided
Search Authority is a SEO agency. The Kingston, Canada-based firm offers Search Engine Optimization and Pay Per Click.
Read more -
$1,000+$50 - $99 / hr2 - 9Burnaby, Canada
Services provided
Diginesstor is a SEO services firm based in Burnaby, Canada. The team specializes in Search Engine Optimization and Pay Per Click.
Read more -
$1,000+Undisclosed2 - 9Victoria, Canada
Services provided
Performance Marketing company Sitka SEO is in Victoria, Canada. The team provides Performance Marketing and Search Engine Optimization.
Read more -
$5,000+$50 - $99 / hr2 - 9Alexandria, Canada
Services provided
Promotion Media, a Conversion Optimization company, was founded in 1992. The small team provides Conversion Optimization and Digital Strategy.
Read more -
$1,000+$50 - $99 / hr2 - 9Calgary, Canada
Services provided
IDMD Online Brand and Reputation Management is a Content Marketing company launched in 2016. Their team offers Content Marketing and Pay Per Click.
Read more -
$1,000+$50 - $99 / hr2 - 9Toronto, Canada
Services provided
Laroop - Plumbing & HVAC Marketing is a SEO company. The team focuses on Search Engine Optimization and Pay Per Click and is located in Toronto, Canada.
Read more -
$1,000+$100 - $149 / hr2 - 9Toronto, Canada
Services provided
Menture Inc is a Marketing Strategy company. Their team is located in Toronto, Canada and focuses on Marketing Strategy and Conversion Optimization.
Read more -
$1,000+$50 - $99 / hr2 - 9Montréal, Canada
Services provided
Nexunom is a social media marketing agency. They are in Montréal, Canada and have small team. They focus on Social Media Marketing and Search Engine Optimization.
Read more -
$1,000+$25 - $49 / hr10 - 49Toronto, Canada
Services provided
Digital Marketing Help is a Digital Strategy company. The team specializes in Digital Strategy and Search Engine Optimization and is in Toronto, Canada.
Read more -
$5,000+$50 - $99 / hr2 - 9London, Canada
Services provided
See all 1 projectsWorkbench Media is a digital advertising agency specializing in services such as Pay-Per-Click (PPC) advertising and Google Ads management. Feedback from reviews indicates significant dissatisfaction, with 100% of reviewers highlighting missed deadlines and poor communication, resulting in unsuccessful project completion and unmet expectations. Potential clients should exercise caution when considering their services.
-
$1,000+$100 - $149 / hr10 - 49Montréal, Canada
Services provided
See all 1 projectsBoost One SEO is an online marketing agency established in 2012 in Montreal, Canada. We are a team of online marketing experts, digital strategists, UI programmers, full-stack developers and content
Read more -
$1,000+$25 - $49 / hr10 - 49Calgary, Canada
Services provided
Techgrade IT Solutions is a SEO agency. They were established in 2015 and provide Search Engine Optimization and Pay Per Click.
Read more -
$5,000+$150 - $199 / hr10 - 49Toronto, Canada
Services provided
BTmarketing is a small Advertising company founded in 2020. Their team provides Advertising and Search Engine Optimization.
Read more -
$1,000+$100 - $149 / hr10 - 49Regina, Canada
Services provided
Social media marketing company Cansoft Technologies is headquartered in Regina, Canada and Vancouver, Canada. The team provides Social Media Marketing and Search Engine Optimization.
Read more -
UndisclosedUndisclosed10 - 49Toronto, Canada
Services provided
Logik Digital is a Content Marketing company. The agency is located in Toronto, Canada and Claymont, Delaware. Their team specializes in Content Marketing and Search Engine Optimization.
Read more -
UndisclosedUndisclosed10 - 49North Bay, Canada
Services provided
Founded in 2020, Web Design North is a Digital Strategy company. The small team specializes in Digital Strategy and Search Engine Optimization.
Read more -
$1,000+$100 - $149 / hr2 - 9Kelowna, Canada
Services provided
Located in Kelowna, Canada, Decrypt Digital is a small Content Marketing company. Their services include Content Marketing and Digital Strategy.
Read more -
$1,000+$100 - $149 / hrFreelancerQuébec, Canada
Services provided
In Québec, Canada and Laval, Canada, Automated Conversions is a software development firm. They offer Custom Software Development and Pay Per Click and were founded in 2019.
Read more -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Services provided
SEO agency Empower Digital is in Toronto, Canada. They offer Search Engine Optimization and Pay Per Click.
Read more -
$5,000+$100 - $149 / hr10 - 49Toronto, Canada
Services provided
Moonoric is a small Toronto, Canada-based SEO services firm. The team specializes in Search Engine Optimization and Pay Per Click.
Read more -
UndisclosedUndisclosed10 - 49Toronto, Canada
Services provided
Rose + Thorn Marketing is a Digital Strategy company. They are in Toronto, Canada. Their team specializes in Digital Strategy and Social Media Marketing.
Read more -
$1,000+< $25 / hr2 - 9Ottawa, Canada
Services provided
Founded in 2004, WebFuel, a small PPC agency and SEO services firm, is in Ottawa, Canada. Their services include Pay Per Click and Search Engine Optimization.
Read more -
UndisclosedUndisclosed2 - 9Toronto, Canada
Services provided
Located in Toronto, Canada, Weblinks MDS is a small pay per click company and social media marketing company. Their services include Pay Per Click and Social Media Marketing.
Read more -
$10,000+$50 - $99 / hr10 - 49Toronto, Canada
Services provided
See all 1 projectsMillionDev Ltd. specializes in mobile app development with a focus on creating eCommerce solutions and integrating custom functionalities. The overall feedback highlights their strong project management skills, effective communication, and timely delivery, with a minor suggestion for UI/UX improvements. Clients appreciate their value for money and the quality of the final product.
-
$5,000+$100 - $149 / hr2 - 9Montréal, Canada
Services provided
Handshake Aide aux entreprises is a SEO company launched in 2019. In Montréal, Canada, the team specializes in Search Engine Optimization and Web Design.
Read more -
$1,000+$25 - $49 / hr2 - 9Toronto, Canada
Services provided
See all 3 projectsKonan & Spade is a comprehensive digital marketing and web development agency, specializing in SEO, website design, and brand strategy. Their reviews emphasize a strong blend of creativity and strategic clarity, with a 100% positive feedback rate, highlighting their responsiveness, professionalism, and effective project management. Approximately 33% of reviewers specifically commend their ability to align digital strategy with business goals.
-
UndisclosedUndisclosed10 - 49Toronto, Canada
Services provided
Netmatico, a website development company, was established in 2018. The team focuses on Web Development and Social Media Marketing.
Read more -
$5,000+$150 - $199 / hr10 - 49Vancouver, Canada
Services provided
Established in 2016, Eastward Media is a Digital Strategy company. The team specializes in Digital Strategy and Pay Per Click and is based in Vancouver, Canada and Toronto, Canada.
Read more -
$1,000+$25 - $49 / hr10 - 49Côte Saint-Luc, Canada
Services provided
Located in Côte Saint-Luc, Canada, Artlogic is a SEO company. Founded in 2001, the team specializes in Search Engine Optimization and Pay Per Click.
Read more -
$1,000+$50 - $99 / hr10 - 49Toronto, Canada
Services provided
Headquartered in Toronto, Canada, Boost Shop is a small Corporate Photography company. Their services include Corporate Photography and Digital Strategy.
Read more -
UndisclosedUndisclosed10 - 49Toronto, Canada
Services provided
ROSA eSolutions is a small Digital Strategy company headquartered in Toronto, Canada and Toronto, Canada. Their services include Digital Strategy and Social Media Marketing.
Read more -
$1,000+$25 - $49 / hr10 - 49Brampton, Canada
Services provided
Digioptimizer is a SEO company. They were founded in 2015 and specialize in Search Engine Optimization and Pay Per Click.
Read more -
$5,000+$150 - $199 / hr10 - 49Winnipeg, Canada
Services provided
Headquartered in Winnipeg, Canada and New York, New York, Forward Media is a branding agency. Founded in 2017, the team provides Branding and Social Media Marketing.
Read more -
Undisclosed< $25 / hr10 - 49Vancouver, Canada
Services provided
Big Internet Seller Services Inc is an Advertising company. Their small team is located in Vancouver, Canada and offers Advertising and Search Engine Optimization. The company was founded in 2012.
Read more -
$1,000+$25 - $49 / hr10 - 49Calgary, Canada
Services provided
Target Genius Marketing is a SEO agency. The team specializes in Search Engine Optimization and Pay Per Click, and the firm is located in Calgary, Canada.
Read more -
$1,000+Undisclosed10 - 49Calgary, Canada
Services provided
Justwords Digital is a Calgary, Canada-based social media marketing agency. Their services include Social Media Marketing and Search Engine Optimization.
Read more -
$1,000+$50 - $99 / hr2 - 9Vancouver, Canada
Services provided
See all 1 projectsWe provide effective Web Design, Local SEO, and Google Ads services. Over 100 businesses have grown with our honest approach, crafting 100% unique strategies based on each client's market position
Read more -
$1,000+Undisclosed2 - 9Westmount, Canada
Services provided
Launched in 2018, Brandid Advisory is a small Westmount, Canada-based Digital Strategy company. Their team provides Digital Strategy and Social Media Marketing.
Read more -
UndisclosedUndisclosed2 - 9Squamish, Canada
Services provided
L8P Marketing, a small social media marketing firm, is in Squamish, Canada. The team specializes in Social Media Marketing and Search Engine Optimization.
Read more -
$1,000+$25 - $49 / hr2 - 9Calgary, Canada
Services provided
SEO Pros Canada is a social media marketing firm. The Calgary, Canada-based team focuses on Social Media Marketing and Content Marketing.
Read more -
$5,000+Undisclosed2 - 9Prince Edward, Canada
Services provided
In Prince Edward, Canada, OTHERSIDE is an Advertising company. They offer Advertising and Pay Per Click.
Read more -
$5,000+$50 - $99 / hr50 - 249Oakville, Canada
Services provided
Imporiotech is a SEO services firm. The Oakville, Canada-based company was established in 2017. Their services include Search Engine Optimization and Pay Per Click.
Read more -
$1,000+< $25 / hr50 - 249Edmonton, Canada
Services provided
104 Buttons Inc. Is an Edmonton, Canada-based Mobile & App Marketing company. The team offers Mobile & App Marketing and Social Media Marketing.
Read more -
UndisclosedUndisclosed50 - 249Toronto, Canada
Services provided
BITBOLD IT, a branding company, is located in Toronto, Canada and Sheffield, England. Founded in 2011, the team provides Branding and Social Media Marketing.
Read more -
UndisclosedUndisclosed50 - 249Toronto, Canada
Services provided
Established in 2020, Digital Tide, a midsize social media marketing firm, is headquartered in Toronto, Canada. Their services include Social Media Marketing and Search Engine Optimization.
Read more -
$25,000+$50 - $99 / hr50 - 249Calgary, Canada
Services provided
Vitrionix IT-Solutions Ltd. Is a SEO agency. Headquartered in Calgary, Canada, the firm was founded in 2018. Their services include Search Engine Optimization and Pay Per Click.
Read more -
$1,000+$50 - $99 / hr50 - 249Toronto, Canada
Services provided
Launched in 2016, Toronto Web Development is a midsize social media marketing agency. Their team offers Social Media Marketing and Search Engine Optimization.
Read more
Share your project goals, and we’ll connect you with verified partners who fit your budget and timeline.
Get My Matches
Tell us what you need — we’ll match you with top agencies in minutes.
Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Canada PPC Companies
-
$25,000+Undisclosed10 - 49Toronto, Canada
Ability to deliver
34.2/40.017.2/20 Reviews7.4/10 Clients & Experience9.6/10 Market PresenceService focus
75% Pay Per Click25% Other -
$5,000+$100 - $149 / hr10 - 49Calgary, Canada
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
40% Pay Per Click60% Other -
$1,000+$50 - $99 / hr250 - 999Toronto, Canada
Ability to deliver
32.9/40.018.2/20 Reviews6.3/10 Clients & Experience8.5/10 Market PresenceService focus
55% Pay Per Click45% Other -
$1,000+$100 - $149 / hr2 - 9Edmonton, Canada
Ability to deliver
32.4/40.017/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
75% Pay Per Click25% Other -
$10,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
36.7/40.017.4/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
40% Pay Per Click60% Other -
$1,000+$150 - $199 / hr50 - 249Toronto, Canada
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
20% Pay Per Click80% Other -
$1,000+Undisclosed2 - 9Beaconsfield, Canada
Ability to deliver
31.7/40.016.8/20 Reviews8.4/10 Clients & Experience6.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$50 - $99 / hr10 - 49Mississauga, Canada
Ability to deliver
38.1/40.019.8/20 Reviews9.5/10 Clients & Experience8.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr10 - 49Montréal, Canada
Ability to deliver
33.6/40.018.6/20 Reviews7.2/10 Clients & Experience7.8/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$100 - $149 / hr2 - 9Toronto, Canada
Ability to deliver
31.4/40.016.6/20 Reviews9.6/10 Clients & Experience5.2/10 Market PresenceService focus
85% Pay Per Click15% Other -
$5,000+$200 - $300 / hr10 - 49Toronto, Canada
Ability to deliver
33.9/40.016.4/20 Reviews9.4/10 Clients & Experience8/10 Market PresenceService focus
45% Pay Per Click55% Other -
$1,000+Undisclosed2 - 9Toronto, Canada
Ability to deliver
30.2/40.016.2/20 Reviews8.5/10 Clients & Experience5.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr10 - 49Calgary, Canada
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Pay Per Click90% Other -
$1,000+$100 - $149 / hr2 - 9Vancouver, Canada
Ability to deliver
34.5/40.020/20 Reviews9.5/10 Clients & Experience5/10 Market PresenceService focus
40% Pay Per Click60% Other -
$5,000+$100 - $149 / hr10 - 49Toronto, Canada
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
10% Pay Per Click90% Other -
$1,000+$100 - $149 / hr10 - 49Vancouver, Canada
Ability to deliver
31.8/40.016.6/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
45% Pay Per Click55% Other -
$1,000+$150 - $199 / hr2 - 9Vancouver, Canada
Ability to deliver
32.2/40.016.4/20 Reviews10/10 Clients & Experience5.9/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr2 - 9Vancouver, Canada
Ability to deliver
33.7/40.017/20 Reviews9.7/10 Clients & Experience7/10 Market PresenceService focus
40% Pay Per Click60% Other -
$1,000+$50 - $99 / hr10 - 49Edmonton, Canada
Ability to deliver
39/40.019.2/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Pay Per Click90% Other -
$1,000+$100 - $149 / hr10 - 49Vancouver, Canada
Ability to deliver
35.5/40.017.2/20 Reviews9.4/10 Clients & Experience8.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
38.8/40.019.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
10% Pay Per Click90% Other -
$5,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
36.6/40.017.2/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
20% Pay Per Click80% Other -
$1,000+$50 - $99 / hr10 - 49Toronto, Canada
Ability to deliver
35.3/40.017.4/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
25% Pay Per Click75% Other -
$5,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
35.2/40.018.4/20 Reviews10/10 Clients & Experience6.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$5,000+$50 - $99 / hr250 - 999Port Alberni, Canada
Ability to deliver
32.7/40.018.4/20 Reviews7.7/10 Clients & Experience6.6/10 Market PresenceService focus
20% Pay Per Click80% Other -
$5,000+$150 - $199 / hr10 - 49Abbotsford, Canada
Ability to deliver
31.9/40.014/20 Reviews9.7/10 Clients & Experience8.2/10 Market PresenceService focus
40% Pay Per Click60% Other -
$10,000+$150 - $199 / hr2 - 9Toronto, Canada
Ability to deliver
31.1/40.016.2/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$50 - $99 / hr50 - 249Toronto, Canada
Ability to deliver
35.1/40.017/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
20% Pay Per Click80% Other -
$50,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
35.9/40.017.2/20 Reviews10/10 Clients & Experience8.7/10 Market PresenceService focus
20% Pay Per Click80% Other -
$5,000+$100 - $149 / hr10 - 49Toronto, Canada
Ability to deliver
35.8/40.017.8/20 Reviews9.9/10 Clients & Experience8.2/10 Market PresenceService focus
20% Pay Per Click80% Other
PPC Agencies in Canada FAQs
Partnering locally offers unmatched strategic benefits that could be game-changing for your project. Clients can expect Canadian PPC agencies to bring:
- Market insight into Canadian search behaviour, including bilingual queries in Quebec.
- Familiarity with privacy rules like PIPEDA and province-specific CASL email regulations.
- Easier collaboration across time zones (Pacific to Atlantic) and access to in-person strategy sessions in major hubs such as Toronto, Vancouver, and Montreal.
- Currency alignment (CAD billing) that simplifies budgeting for home-market campaigns.
Most PPC agencies in Canada charge CAD120 – CAD200 per hour or offer monthly retainers from CAD1,500 – CAD7,500. Smaller local campaigns (e.g., a single province) may start around CAD1,000 per month, while national ecommerce or multilingual efforts can exceed CAD10,000 per month once media spend and management fees are combined.
Pricing is influenced by several factors, including industry competitiveness, ad spend, and agency expertise. Before signing any agreement, request a quote for your project to review the cost breakdown and avoid financial strain.
Because Canada’s economy is diversified, many agencies routinely support businesses and organizations from all sorts of sectors, including:
- Technology and SaaS (Toronto-Waterloo Corridor)
- E-commerce and DTC brands (leveraging Shopify)
- Natural resources and energy (Calgary & Edmonton)
- Tourism and hospitality (Vancouver, Banff, Atlantic Canada)
- Financial services and fintech (Toronto, Montreal)
Specialized teams also exist for healthcare, higher education, and government projects requiring bilingual compliance.
- Define your project’s specific goals and KPIs—CPL, ROAS, or revenue growth.
- Shortlist top agencies with verified Clutch reviews matching your industry.
- Request case studies that include Canadian market examples or bilingual campaigns if needed.
- Clarify which tools they use for their workflow (e.g., Optmyzr, Search Ads 360) and their reporting cadence.
- Compare pricing models—percentage of ad spend vs. flat monthly fee—to ensure transparency.
- Promising “instant first-place” results or guaranteeing exact ROAS figures.
- Lack of clarity on ownership of ad accounts or data.
- One-size-fits-all keyword lists that ignore regional spelling (e.g., “colour” vs. “color”).
- No experience with bilingual ads if Quebec is a target market.
- Minimal reporting detail—look for agencies that share impression-level data, not just high-level metrics.