Adster Creative

What evidence can you share that demonstrates the impact of the engagement?

The $50,000 or so that we’ve spent with Adster Creative represents about 1% of our sales over the course of three years, so the return on investment has been incredible.

How did Adster Creative perform from a project management standpoint?

I’ve watched them grow over the last three years, as well, and their customer service has remained a strength. They track our results well and make it easy for me to understand where my dollars are going.

What did you find most impressive about them?

A lot of SEO companies try to sell you on how much money they can make you or what kind of views they can get you. Adster Creative educates you about the impressions you get and how to better generate your organic presence. They teach you about the process, and not all companies do that.

Are there any areas they could improve?

No. I think they do a good job of addressing any gaps in their services.

Any advice for potential customers?

Be comfortable making a commitment longer than three months. Some people will want to see a quick return on investment, but it takes time to understand your target audience and learn what time of day is best for ads to be posted.

What evidence can you share that demonstrates the impact of the engagement?

They always do an incredible job, and we’ve been busier than ever because of them. When you Google the areas of law that we provide, we’re typically at the top of the paid ads. We were the only business in our province to be featured on one of Google's articles about using SEO to improve your business. We’re always the first or second organic ad. They do a great job.

How did Adster Creative perform from a project management standpoint?

They’re always responsive and personal when we need anything. They give us a monthly report about our lead acquisition cost.

We’ve had in-person and Skype meetings. Now that we have a more mature campaign, we mainly communicate by email, but the other options are always available.

They’re all good at what they do. They teach us how to do things and offer valuable feedback to many of our ideas.

What did you find most impressive about them?

I know business owners who’ve run SEO campaigns. Everyone said they were good, but no one had anywhere near the success we’ve had. They make sure that everything works well and that we pop up first in Google. Other businesses have used our advertising as a template.

Are there any areas they could improve?

They could be cheaper, but we get what we pay for. We get multiple times back what we pay to them. 

Do you have any advice for potential customers?

Follow their lead because they’re experts in this area. You can hand it over to them without worrying. The results will speak for themselves.

What evidence can you share that demonstrates the impact of the engagement?

Our business grew by 42% in 2016 and has continued to grow ever since, which we attribute to their guidance and efforts. Since then, we’ve retained the top positions for our relevant search results, including a highly-ranked Facebook post. We’ve also grown must larger and faster than we anticipated. Over the course of the engagement, we went from one studio to four studios.

Their dashboard, in particular, has been crucial to providing statistical insights and helping us grow. Looking at the dashboard’s numbers, we were able to realize that one of our locations wasn’t profitable. The traffic was low, and the area simply wasn’t a good fit for us. So we closed the studio and reopened somewhere else within a year, which is now doing great. The dashboard gave us information that we would’ve missed if we only monitored our profits.

More than providing a service, they’ve really taken the time to answer our questions, listen to our ideas, and really help us with their expertise. We never feel like just a number to them. Their friendly yet professional approach reminds us of doing business with family. I appreciate their values and feel like it aligns with my own. They’ve helped us understand our market and have given us the confidence to move forward and expand.

How did Adster Creative perform from a project management standpoint?

They've complete everything in a timely, comprehensible manner. We communicate mainly by email because it’s my preferred method. We also have meetings every month or so to review our analytics, but I personally choose not to have them; I’m comfortable with them sending the report by email. This helps keep everyone informed.

They always check in with us to see if we’re doing a new service or trying anything new so that they can help us market it. If I have questions or need to change anything, then everyone needs to understand where we are and what we’re doing. At this point, we’ll meet with our account manager at their office.

In terms of the budget, they never assume they know how much we want to spend, so we always have control over our expenses. Their estimates are remarkably accurate. For a given project, they might predict how much our traffic would increase if we invest a certain amount more. Despite how unpredictable this can be, I trust their judgment.

What did you find most impressive about them?

As I’ve mentioned before, beyond their all-inclusive digital marketing package, they’ve really given us a comprehensive understanding of our market and our position within it. Their dashboard allows us to see all of our statistics (e.g., traffic, customer acquisition spending, projected profits) in a clear, easy-to-understand way. It provides a greater perspective of our business. If anything, I don’t use the dashboard enough because there’s so much more that I could do with it.

Are there any areas they could improve?

While they do help us manage our Facebook account, we would appreciate it if they could help us with other channels such as Instagram and Twitter. They currently don’t offer this option, but it would be helpful. Honestly, I would be interested to buy any additional services they offer.

Do you have any advice for potential customers?

Leverage the resources to their fullest potential; the team is much more than just the account manager. Additionally, don’t hesitate to reach out when you don’t understand something or when the results don’t match your expectations because you will become frustrated, and it’ll be too late. Their team is more than happy to explain everything to you and make sure that you understand.

What evidence can you share that demonstrates the impact of the engagement?

Adster’s performance meets all our expectations. They’ve expanded our online presence, which increased client-driven leads. They’re experienced and knowledgeable; the team is current with online marketing and client behavior trends.

How did Adster Creative perform from a project management standpoint?

They handle management turnovers professionally; we’ve never had an issue. Given the team’s competence, we’ve only needed minimal communication with the owners. They have quick turnarounds and will work after hours to ensure promptness. The team is responsive via email.

What did you find most impressive about them?

They provide clear in-depth technical explanations. Their rationales helped us identify the most consequential aspects of online marketing.

Are there any areas they could improve?

It’d be nice if they had more development resources for low-level priorities. While their services are great, we’d like more design and marketing offerings. We want to engage Adster solely instead of multiple vendors. However, that preference reflects our approach, not their performance. 

Do you have any advice for potential customers?

Know what you want, listen, and ask a lot of questions.