Top Video Production Companies
Need related services? Explore postproduction agencies that can refine editing, enhance visuals, and elevate final video output for a more polished, high-impact result.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Costa Mesa, CAServices provided
See all 172 projectsSparkhouse is a multimedia production company specializing in corporate video production, video editing, and post-production services. Their reviews highlight exceptional project management and communication skills, with 100% of clients noting their responsiveness and professionalism. Approximately 90% of clients appreciate their ability to deliver high-quality, cinematic results on time and within budget, making Sparkhouse a trusted partner in film production.
$5,000+$100 - $149 / hr2 - 9Singapore, SingaporeServices provided
See all 17 projectsBLACKBIRD PRODUCTIONS is a multimedia production company specializing in videography, cinematography, and post-production services, including video editing and motion graphics. Their clientele praises them for their adaptability, professionalism, and timely delivery of high-quality visual content. With 100% positive feedback, clients consistently highlight their exceptional project management and ability to meet client needs effectively.
$5,000+$200 - $300 / hr10 - 49Toronto, CanadaServices provided
See all 19 projectsGardner Productions Group is a multimedia production company specializing in video production services such as cinematography, videography, and video editing. The company receives overwhelmingly positive feedback, with 100% of reviewers noting their professionalism, creativity, and timely project delivery. Clients frequently commend their ability to handle projects from inception through post-production, highlighting their exceptional project management and adaptability to client needs.
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UndisclosedUndisclosed2 - 9Farnham, England
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Dead pixels, an Advertising company, was launched in 2009. The team offers Advertising and Graphic Design and is headquartered in Farnham, England.
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UndisclosedUndisclosed2 - 9Longmont, CO
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Based in Longmont, Colorado, Boulder Digital Media is an Advertising company. They provide Advertising and Graphic Design and were launched in 2017.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr10 - 49Dallas, TXServices provided
See all 12 projectsThink Branded Media is a video production company specializing in multimedia production, including videography, film production, and video editing. Across their reviews, 100% of clients praise their creativity and project management, with many highlighting their ability to deliver high-quality videos on time and within budget. Their collaborative approach and impressive cinematography skills are frequently noted, with several reviewers mentioning their willingness to go above and beyond project expectations.
$5,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 4 projectsTakt/Studios is a multimedia production firm specializing in video production, videography, and video editing services. With a 100% positive feedback rate from reviewers, the company is praised for its attention to detail, creative excellence, and strong project management. Clients commend Takt/Studios for delivering high-quality, impactful video content that aligns with their brand identity and communication goals.
$25,000+Undisclosed50 - 249Brooklyn, NYServices provided
See all 62 projectsCasual is a distinguished video production company specializing in services such as documentary creation, motion graphics, and multimedia production. With over 90% positive feedback from clients, reviews highlight their exceptional project management, creativity, and adaptability. Approximately 80% of reviewers emphasize their impressive professionalism and ability to deliver high-quality video products efficiently, with many commending their seamless communication and alignment with client visions.
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UndisclosedUndisclosed2 - 9Brentwood, CA
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Weblative is a small Content Marketing company in Brentwood, California. Their services include Content Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9North East England, England
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Abacus Media, a small branding agency, is in North East England, England. Their services include Branding and Print Design.
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UndisclosedUndisclosed2 - 9Auckland, New Zealand
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Founded in 2004, Ideology Limited is a branding firm. The team offers Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
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Salt & Pepper PR is an Event Marketing company headquartered in Auckland, New Zealand. They offer Event Marketing and Public Relations.
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UndisclosedUndisclosed2 - 9Chesapeake, VA
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Pixel Lab Designs is a social media marketing firm. They are headquartered in Chesapeake, Virginia, and their services include Social Media Marketing and Video Production.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr2 - 9Montreal, CanadaServices provided
See all 10 projects5 Pound Media is a multimedia production company specializing in various video production services, including videography, film production, video editing, and post-production services. Across their reviews, clients consistently praise their creativity, high production quality, and efficient project management. Approximately 90% of reviewers highlight their ability to effectively communicate and collaborate, ensuring that projects align with client visions and objectives. They are highly regarded for their adaptability and innovative approach in delivering engaging content.
$5,000+$150 - $199 / hr2 - 9Toronto, CanadaServices provided
See all 52 projectsOrigin Films is a distinguished video production company specializing in Film Production, Video Editing, and Corporate Video Production. They consistently receive positive feedback, with over 90% of clients praising their creativity, attention to detail, and project management skills. Reviewers frequently highlight their ability to enhance brand visibility and audience engagement through compelling visual narratives. Despite minor suggestions for improvement, their work is highly regarded for its quality and alignment with client objectives.
$5,000+$50 - $99 / hr10 - 49Barcelona, SpainServices provided
See all 16 projectsSIERRA Production House is a multimedia production company specializing in services such as videography, cinematography, and video post-production. Reviews indicate an impressive 100% satisfaction rate with their project management and collaborative approach, highlighting their effective communication and high standards. Clients appreciated their creativity, culture fit, and ability to deliver compelling videos on time and within budget.
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UndisclosedUndisclosed2 - 9Bishop, CA
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The Jaspen Corporation, an e-commerce development firm, was launched in 2000. They offers E-Commerce Development and Video Production.
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UndisclosedUndisclosed2 - 9Austin, TX
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Mighty Coconut is an AR/VR development company. Their team is located in Austin, Texas. The firm offers AR/VR development and Branding.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr2 - 9Santa Monica, CAServices provided
See all 43 projectsBrandefy is a multimedia production company offering comprehensive video production services, including motion graphics, videography, and post-production services. Across numerous client reviews, Brandefy is praised for its strong project management, timely delivery, and high-quality output, with 100% of reviews highlighting effective collaboration and professionalism. Clients consistently commend their ability to bring brand visions to life through compelling video content and creative expertise.
$10,000+$150 - $199 / hr2 - 9San Francisco, CAServices provided
See all 14 projectsZero One Digital Media is a distinguished video production company specializing in services such as Videography, Film Production, and Corporate Video Production. With approximately 95% positive feedback, clients commend their collaborative approach and high-quality Cinematography. Notably, 80% of reviewers highlight their project management skills, emphasizing responsiveness and flexibility. Zero One Digital Media is recognized for exceeding client expectations and cultivating successful partnerships.
$5,000+$100 - $149 / hr2 - 9Huntington Beach, CAServices provided
See all 36 projectsFeel Right Inc. is a leading video production company specializing in high-quality film production, videography, and post-production services. They receive overwhelmingly positive feedback, with approximately 100% of reviews praising their professionalism, creative storytelling, and exceptional project management. Notably, 75% of reviewers highlight their ability to align with brand vision and deliver impressive, tailored video content.
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UndisclosedUndisclosed2 - 9Sutton Coldfield, England
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Web design agency Alchemy Marketing was established in 1999. The team specializes in Web Design and Graphic Design and is in Sutton Coldfield, England.
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UndisclosedUndisclosed2 - 9
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Based in West Bromwich, England, Pug Mug Marketing is a small branding agency. The team offers Branding and Search Engine Optimization.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Toronto, CanadaServices provided
See all 15 projectsMinifridge Media is a video production company specializing in services such as cinematography, video editing, and corporate video production. Across their reviews, clients consistently praise their professionalism, creativity, and ability to manage projects efficiently. Notably, 100% of the reviews highlight strong project management and effective communication, and there are no negative feedbacks reported.
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UndisclosedUndisclosed2 - 9Round Rock, TX
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Established in 2018, Down Right Epic is an Advertising company. The team offers Advertising and Back Office Outsourcing and is based in Round Rock, Texas.
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UndisclosedUndisclosed2 - 9Providencia, Chile
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Located in Providencia, Chile, Mediactiva Comunicacion is an Event Marketing company. They focus on Event Marketing and Video Production and were launched in 1995.
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UndisclosedUndisclosed2 - 9Chesapeake, VA
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Boogeyman Entertainment, a small Corporate Photography company, is headquartered in Chesapeake, Virginia. Their services include Corporate Photography and Event Marketing.
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UndisclosedUndisclosed2 - 9Edinburgh , Scotland
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Optimal8 is a PPC company. The Edinburgh , Scotland-based company was established in 2015. Their services include Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Winston-Salem, NC
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Twin City Media is a small branding company. Founded in 2013, the team focuses on Branding and Content Marketing.
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UndisclosedUndisclosed2 - 9Freeport, IL
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Twin image design is a small Freeport, Illinois-based graphic design company. The team focuses on Graphic Design and Packaging Design.
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UndisclosedUndisclosed2 - 9Ciudad de Guatemala, Guatemala
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Headquartered in Ciudad de Guatemala, Guatemala, LiveCorePixel is a small Corporate Photography company. Their services include Corporate Photography and Graphic Design.
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UndisclosedUndisclosed2 - 9Lawrenceville, GA
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Based in Lawrenceville, Georgia, Growth by Design is a small Corporate Photography company. Their services include Corporate Photography and Graphic Design.
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UndisclosedUndisclosed2 - 9Budapest, Hungary
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BFDesign Creative Studio is a small Budapest, Hungary-based branding agency. The team offers Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Winston-Salem, NC
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III Eye Digital, Llc. Is a Corporate Photography company based in Winston-Salem, North Carolina. Their services include Corporate Photography and Graphic Design.
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UndisclosedUndisclosed2 - 9Winston-Salem, NC
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Dancing Grass Studios is a Corporate Photography company based in Winston-Salem, North Carolina. They specialize in Corporate Photography and Event Marketing.
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UndisclosedUndisclosed2 - 9Los Angeles, CA
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Pacific Event Services, Inc is a branding company. Launched in 2007, their team offers Branding and Event Marketing.
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UndisclosedUndisclosed2 - 9San Diego, CA
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Pacific Video Productions is an Advertising company. The team focuses on Advertising and Corporate Photography and is based in San Diego, California.
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UndisclosedUndisclosed2 - 9
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Fonteco Event Technologies is a small branding company established in 2009. Their team specializes in Branding and Corporate Photography.
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UndisclosedUndisclosed2 - 9San Diego, CA
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John Cocozza Photography is a Corporate Photography company. The team offers Corporate Photography and Event Marketing, and the company is based in San Diego, California.
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UndisclosedUndisclosed2 - 9
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Tiny Sparrow Marketing is a graphic design company established in 2018. The agency specializes in Graphic Design and Other Digital Marketing.
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UndisclosedUndisclosed2 - 9Spring, TX
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Small Advertising company Native Nurture, is based in Spring, Texas. The team offers Advertising and Branding.
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UndisclosedUndisclosed2 - 9
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PullSpark is a branding firm. They are located in Atlanta, Georgia and have small team. Their services include Branding and Content Marketing.
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UndisclosedUndisclosed2 - 9Springfield, TN
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Small Architectural Design company TN Event Designs, is located in Springfield, Tennessee. The team provides Architectural Design and Interior Design.
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UndisclosedUndisclosed2 - 9Atlanta, GA
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Babs Wanderful is a small public relations agency. Founded in 2019, the team specializes in Public Relations and Corporate Photography.
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UndisclosedUndisclosed2 - 9Germantown, MD
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In Germantown, Maryland, Dragonbridge Inc. Is a Corporate Photography company. The team focuses on Corporate Photography and Graphic Design.
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UndisclosedUndisclosed2 - 9New York, NY
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Branding firm Gulliver Films/Visionarists was launched in 2016. The small team focuses on Branding and Corporate Photography.
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UndisclosedUndisclosed2 - 9
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Studio Total, a graphic design agency, offers Graphic Design and Logo. The firm is in Croatia.
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UndisclosedUndisclosed2 - 9San Diego, CA
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Elixir Connect is a SEO services firm. They are based in San Diego, California and have small team. Their services include Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Mississauga, Canada
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MISSISSAUGA SEO GUY is a small SEO services firm launched in 2015. Their team focuses on Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Pok Fu Lam, Hong Kong
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Small branding firm 2 Easy Ltd, is based in Pok Fu Lam, Hong Kong. Their services include Branding and Mobile App Development.
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UndisclosedUndisclosed2 - 9Norcross, GA
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New Georgi Media is a media planning and buying agency. Located in Norcross, Georgia, the firm focuses on Media Planning & Buying and Graphic Design.
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UndisclosedUndisclosed2 - 9Elkwood, VA
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TMGL is a PR agency. They are located in Elkwood, Virginia and have small team. Their services include Public Relations and Video Production.
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UndisclosedUndisclosed2 - 9Leander, TX
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Launched in 2012, Fokus Firm is a branding company. Their services include Branding and Product Design.
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UndisclosedUndisclosed2 - 9Parañaque, Philippines
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Located in Parañaque, Philippines, Savage Ad Fox is a branding agency. They offer Branding and Web Design.
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UndisclosedUndisclosed2 - 9Bethesda, MD
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Zayas Hendrick Mediaworks is an Event Marketing company in Bethesda, Maryland and Washington, District of Columbia. The team focuses on Event Marketing and Graphic Design.
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UndisclosedUndisclosed2 - 9Douglasville, GA
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Chappella Group, LLC is a video production company. They were established in 2017, and their services include Video Production and Mobile App Development.
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UndisclosedUndisclosed2 - 9Powder Springs, GA
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Vanguard Consulting Group, LLC is a video production company. Their small team is headquartered in Powder Springs, Georgia. Their team provides Video Production and Corporate Photography.
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UndisclosedUndisclosed2 - 9Podgorica, Montenegro
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Differo is a social media marketing agency. Their team is in Podgorica, Montenegro. The agency provides Social Media Marketing and Graphic Design.
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UndisclosedUndisclosed2 - 9Wellsville, PA
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Founded in 2020, Shining Star Interactive LLC is a small Product Design company. Their team offers Product Design and Graphic Design.
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UndisclosedUndisclosed2 - 9Little Rock, AR
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Headquartered in Little Rock, Arkansas, WORKlove is a branding company. The team specializes in Branding and UX/UI Design.
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UndisclosedUndisclosed2 - 9Barranquilla, Colombia
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Pandora Design is a web design agency. They are based in Barranquilla, Colombia and have small team. Their services include Web Design and Graphic Design.
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UndisclosedUndisclosed2 - 9El Paso, TX
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Design Ollin is a SEO company. Based in El Paso, Texas, their small team provides Search Engine Optimization and Web Design. The agency was established in 1999.
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UndisclosedUndisclosed2 - 9Chicago, IL
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View My Space is a web design agency. They are based in Chicago, Illinois and have small team of experts. Their services include Web Design and Architectural Design.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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List of the Top 15 Video Production Agencies
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$10,000+$150 - $199 / hr50 - 249Milano, Italy
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
75% Video Production25% Other -
$10,000+$100 - $149 / hr2 - 9Costa Mesa, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed2 - 9Toronto, Canada
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
90% Video Production10% Other -
$25,000+Undisclosed50 - 249Brooklyn, NY
Ability to deliver
38.3/40.018.8/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$10,000+$50 - $99 / hr10 - 49Kraków, Poland
Ability to deliver
37.3/40.018.6/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Huntington Beach, CA
Ability to deliver
37.3/40.018.4/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9New York, NY
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
75% Video Production25% Other -
$10,000+Undisclosed10 - 49Miami, FL
Ability to deliver
37/40.017.4/20 Reviews9.7/10 Clients & Experience9.9/10 Market PresenceService focus
100% Video Production -
$1,000+$25 - $49 / hr50 - 249San Francisco, CA
Ability to deliver
37/40.018.6/20 Reviews8.4/10 Clients & Experience10/10 Market PresenceService focus
75% Video Production25% Other -
$50,000+Undisclosed2 - 9Oakbrook Terrace, IL
Ability to deliver
36.7/40.017.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$25,000+$200 - $300 / hr2 - 9Walnut Creek, CA
Ability to deliver
36.5/40.017.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
80% Video Production20% Other -
$5,000+Undisclosed2 - 9Chicago, IL
Ability to deliver
36.4/40.020/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
80% Video Production20% Other -
$5,000+$25 - $49 / hr10 - 49Bogotá, Colombia
Ability to deliver
36.4/40.017.2/20 Reviews9.9/10 Clients & Experience9.3/10 Market PresenceService focus
100% Video Production -
$1,000+$50 - $99 / hr10 - 49Encinitas, CA
Ability to deliver
36.4/40.017.2/20 Reviews9.8/10 Clients & Experience9.3/10 Market PresenceService focus
100% Video Production -
$10,000+$50 - $99 / hr2 - 9Oakland, CA
Ability to deliver
36.3/40.017.8/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
95% Video Production5% Other -
$5,000+$150 - $199 / hr2 - 9Carleton Place, Canada
Ability to deliver
36.3/40.018.2/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
90% Video Production10% Other -
$10,000+$50 - $99 / hr10 - 49Kraków, Poland
Ability to deliver
36.2/40.016.8/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
60% Video Production40% Other -
$10,000+$100 - $149 / hr2 - 9London, England
Ability to deliver
36.2/40.017.2/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
100% Video Production -
$5,000+Undisclosed10 - 49San Francisco, CA
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
95% Video Production5% Other -
$5,000+$100 - $149 / hr2 - 9Irvine, CA
Ability to deliver
35.9/40.016.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$5,000+Undisclosed10 - 49Somerville, MA
Ability to deliver
35.9/40.016.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$10,000+$100 - $149 / hr2 - 9Bethesda, MD
Ability to deliver
35.9/40.019.2/20 Reviews9.9/10 Clients & Experience6.8/10 Market PresenceService focus
75% Video Production25% Other -
$1,000+$100 - $149 / hr2 - 9Santa Monica, CA
Ability to deliver
35.9/40.017.2/20 Reviews10/10 Clients & Experience8.7/10 Market PresenceService focus
100% Video Production -
$1,000+$100 - $149 / hr2 - 9Los Angeles, CA
Ability to deliver
35.9/40.016.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
80% Video Production20% Other -
$5,000+$200 - $300 / hr10 - 49Toronto, Canada
Ability to deliver
35.8/40.017/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Denver, CO
Ability to deliver
35.8/40.017.4/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr2 - 9San Francisco, CA
Ability to deliver
35.8/40.016.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$5,000+$25 - $49 / hr10 - 49Ho Chi Minh City, Vietnam
Ability to deliver
37.4/40.019.8/20 Reviews10/10 Clients & Experience7.6/10 Market PresenceService focus
50% Video Production50% Other -
$1,000+Undisclosed2 - 9Denver, CO
Ability to deliver
35.7/40.016.6/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
85% Video Production15% Other -
$10,000+Undisclosed2 - 9Baltimore, MD
Ability to deliver
35.7/40.016.6/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
100% Video Production
Latest Video Production Articles
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How UGC Video Ads Outperform Traditional Creative in Paid Social Campaigns (With Real Examples)
Learn why UGC video ads outperform traditional creative in paid social, with real examples, best practices, and proven strategies.
Video Production Company FAQs
Looking to hire a video production company, but do not know where to start? Examine our FAQs below to learn more about hiring costs, the services offered by video production companies, as well as the correct questions to ask a video production company to ensure your next project is completed successfully.
Clutch showcases firms producing video content from concept through post-production twice a year based on a proprietary methodology. The top video production companies for Fall 2025 include:
A video production company turns your creative concept into a polished visual story. From pre-production (strategy, scripting, storyboards) through production (directing, filming, lighting, sound) and post-production (editing, motion graphics, color grading), the team manages every stage to deliver a final asset that aligns with your marketing goals and brand guidelines.
While creative quality is subjective, agencies often track quantitative metrics such as view count, engagement rate, video completion rate (VCR), and click-through rate. For sales-driven campaigns, they may integrate UTM links or QR codes to attribute leads and revenue directly to the video asset.
- Who will be on the core crew, and will you outsource any roles?
- What cameras, lighting, and editing software do you use?
- How many revision rounds are included, and what costs extra?
- Can you meet our launch deadline, and what milestones will you set?
- How will you measure success? How about engagement, view-through rate, conversions?
- Who owns the raw footage and final deliverables?
A video production company is typically called a video production agency or a video production studio. However, some vendors have different names depending on their focus or industry. For instance, film production companies focus on handling cinematic projects while creative agencies combine video production with other content solutions.
The cost of hiring a professional video production company depends on complexity, length, and quality. Typically, a video production project can cost anywhere from $1,000 to $20,000 for small to mid-range projects such as social media content, explainer videos, and corporate training videos. On the higher end, the price tag can reach anywhere from $30,000 to over $100,000 for video production projects such as television commercials and high-value brand content.
Video production companies follow a structured process, from pre-production to production to post-production. They are committed to delivering tailored, high-quality video content that meets their clients' goals. Their typical workflow begins with initial client consultations to understand ideas, objectives, and requirements. These companies collaborate closely with the clients through every stage of the production process, ensuring that the content captures their messaging and campaign goals.
Pricing ranges widely based on complexity, length, talent, and distribution needs: - Social clip or testimonial $1,000–$10,000 - Corporate or product explainer $10,000–$30,000 - Commercial or high-end brand film $30,000-$100,000+ - Hourly rates on Clutch average $100–$149, but boutique studios may charge less while top-tier houses command premium budgets.
- Review portfolios to confirm quality and style.
- Read verified client reviews for insight into reliability, communication, and ROI.
- Confirm they offer the specific video production services (e.g., animation, VFX, live events) your project requires.
- Evaluate cultural fit and transparency. Clear timelines, revision policies, and budget breakdowns are all positive signs of a reliable partner.
- Request a creative treatment or sample storyboard to gauge their strategic thinking.
When scrutinizing the services offered by video production companies, it's important to look at everything both through a quantitative and qualitative lens. For the qualitative aspect, you can evaluate elements such as their performance during the collaboration. Were they easy to work with? How is the quality of the output? Did they deliver the video on time and budget? As for quantitative analysis, the key performance indicators (KPIs) will depend on the function of the project. Here are the common metrics to keep an eye on:
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Engagement rate: The total engagement count, such as likes and shares divided by the total number of followers multiplied by 100%. It measures how audiences interact with the video content, typically on social media.
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View count: A straightforward metric that gauges the reach of your video content. A high view count means that your video is seen by more people.
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Video completion rate (VCR): Measures the percentage of viewers who watched and completed your video. A higher percentage means that the video brings value to audiences, reflecting the effectiveness of the content.
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Click-through rate: The number of clicks your video is clicked to play. It’s a great metric to gauge the effectiveness of your video’s CTA, thumbnail, and title.
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Bounce rate: The percentage of viewers who don’t finish your video. A high bounce rate may be an indication that the video wasn’t able to hold their attention or provide substantial value.
- Vague pricing or “all-inclusive” quotes with no line-item detail
- Lack of a defined revision process
- Limited or outdated portfolio, especially if samples aren’t client-approved
- Overpromising guaranteed views or viral results
- Poor communication cadence or missed deadlines during early talks
Freelancers excel at smaller, single-location shoots where agility and lower costs matter. Agencies bring larger crews, specialized departments (e.g., animation, VFX), and scalable processes ideal for complex campaigns, multi-day shoots, or cross-channel rollouts.