Top Video Production Companies
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Costa Mesa, CAServices provided
See all 169 projectsSparkhouse is a Video Production company that excels in creating high-quality multimedia content, including corporate video production and video post-production. With a 100% positive feedback rate, clients frequently commend their project management, responsiveness, and ability to align with client visions. Notably, 70% of reviewers highlight their strong communication and project management skills.
$5,000+$100 - $149 / hr2 - 9Singapore, SingaporeServices provided
See all 17 projectsBLACKBIRD PRODUCTIONS is a multimedia production company specializing in videography, video editing, and corporate video production, offering comprehensive services from cinematography to post-production. With a 100% positive feedback rate, clients consistently praise their flexibility, professionalism, and timely delivery, emphasizing their ability to accommodate changes and provide high-quality visual content suited for various digital and social media platforms.
$5,000+$200 - $300 / hr10 - 49Toronto, CanadaServices provided
See all 18 projectsGardner Productions Group is a professional multimedia production company excelling in Video Production, Film Editing and Production, and Corporate Video Production. With 100% positive feedback, clients consistently praise their high-quality assets, timely delivery, and exceptional project management. The company's strong culture fit and adaptability have made them a preferred choice for creative commercials and brand awareness initiatives.
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$5,000+$200 - $300 / hr250 - 999
Services provided
Zeus Design Hub is a social media marketing company. Founded in 2015, the agency is in Richmond, Texas and New York, New York. Their services include Social Media Marketing and Web Design.
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$5,000+$50 - $99 / hr2 - 9London, England
Services provided
Web_OGs, a Digital Strategy company, was founded in 2023. The company provides Digital Strategy and Branding.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Dallas, TXServices provided
See all 11 projectsThink Branded Media is a distinguished multimedia production company that specializes in video production services, including cinematography, videography, and post-production services. Across their reviews, 100% of the feedback is positive, highlighting their creativity, collaborative approach, and timeliness, with 70% of clients being impressed by their ability to deliver high-quality, engaging videos within budget and on schedule.
$5,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 4 projectsTakt/Studios is a multimedia production firm specializing in video production, videography, and video editing services. With a 100% positive feedback rate from reviewers, the company is praised for its attention to detail, creative excellence, and strong project management. Clients commend Takt/Studios for delivering high-quality, impactful video content that aligns with their brand identity and communication goals.
$25,000+Undisclosed50 - 249Brooklyn, NYServices provided
See all 61 projectsCasual is a multimedia production company specializing in video production services, including cinematography, video editing, and motion graphics. With an impressive track record, 100% of reviewers commend their professionalism, creativity, and exceptional project management, highlighting their ability to deliver high-quality video content on time and within budget. Numerous clients praise their alignment with company values and cultural fit.
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$1,000+$25 - $49 / hr10 - 49Ho Chi Minh City, Vietnam
Services provided
See all 1 projectsBa3.studio provides rebranding and creative toolkit services, specializing in marketing and creative solutions. Reviews highlight their innovative and impactful artwork, timely project delivery, and alignment with company values. Clients commend their rich creative thinking, expertise, and effective communication, though they suggest a potential improvement in team size.
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$5,000+$150 - $199 / hr10 - 49Pune, India
Services provided
Founded in 2020, 7LensCreative is an Advertising company. The agency provides Advertising and Social Media Marketing.
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$1,000+$50 - $99 / hr10 - 49
Services provided
Creative Bureaux is an Advertising company in Bengaluru, India and Kochi, India. The team offers Advertising and Branding.
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$1,000+$100 - $149 / hrFreelancerDenver, CO
Services provided
Envie Media is an app development company. The team is located in Denver, Colorado, and their services include Mobile App Development and Web Design.
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$5,000+$100 - $149 / hr10 - 49
Services provided
See all 2 projectsThinkSpark offers a range of services, including Video Production and media buying, to enhance brand recognition and patient acquisition. Their clients commend them for their effective communication, timely delivery, and close collaboration, with particular appreciation for their owner’s active involvement. The company aligns well with client values, offering services in Videography and Video Editing at competitive pricing.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr2 - 9Montreal, CanadaServices provided
See all 10 projects5 Pound Media is a multimedia production company specializing in video production services, including videography, video editing, and corporate video production. Across their reviews, 5 Pound Media consistently receives positive feedback, with approximately 95% of clients praising their creativity, professionalism, and efficient project management. Clients frequently highlight their ability to deliver high-quality video content on time and within budget, with 60% mentioning their adaptability and effective communication.
$5,000+$100 - $149 / hr2 - 9Huntington Beach, CAServices provided
See all 35 projectsFeel Right Inc. is a distinguished video production company specializing in Corporate Video Production, Film Editing and Production, and Video Post Production services. With a 100% positive feedback rate, clients commend their high-quality outputs and proactive project management. Remarkable strengths include creative script development and professional cinematography, with 90% of reviewers highlighting their outstanding communication and collaboration abilities.
$5,000+$150 - $199 / hr2 - 9Toronto, CanadaServices provided
See all 52 projectsOrigin Films is a distinguished multimedia production company specializing in videography, film production, and corporate video production. They consistently receive positive feedback, with 100% of reviews highlighting their exceptional project management and creative storytelling capabilities. Notably, 85% of reviewers commend their ability to enhance brand visibility and engagement through visually compelling video content. Overall, clients appreciate their professionalism, creativity, and attention to detail.
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UndisclosedUndisclosed10 - 49Lee's Summit, MO
Services provided
Turn The Page Online Marketing - Out of Business is an Advertising company. Located in Lee's Summit, Missouri, their small team offers Advertising and Web Design. The company was launched in 2010.
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$10,000+$150 - $199 / hr10 - 49Vancouver, Canada
Services provided
Wallop, a Digital Strategy company, was founded in 2004. The agency focuses on Digital Strategy and Web Design, and is small.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Barcelona, SpainServices provided
See all 15 projectsSIERRA Production House is a multimedia production company specializing in film production, video editing, and corporate video production. Reviews indicate a high level of professionalism, with 80% of clients praising their project management and communication skills, and 60% highlighting their collaborative approach. While some reviews suggest room for improvement in proactiveness and cost management, overall feedback is overwhelmingly positive, reflecting SIERRA's reliability and creativity.
$1,000+$100 - $149 / hr2 - 9Santa Monica, CAServices provided
See all 42 projectsBrandefy is a multimedia production company specializing in videography and post-production services, including motion graphics and video editing. Across its reviews, clients consistently praise Brandefy for its exceptional project management, professionalism, and high-quality video content, with 100% positive feedback. Marton Varon, Brandefy's Executive Producer, is frequently highlighted for his hands-on involvement and problem-solving skills, ensuring projects are delivered on time and on budget.
$10,000+$150 - $199 / hr2 - 9San Francisco, CAServices provided
See all 14 projectsZero One Digital Media is a video production company specializing in multimedia production, video editing, and corporate video production. The company is consistently praised for its professionalism and high-quality work, with 100% of reviewers highlighting its collaborative and responsive approach. Their expertise in video production, from cinematography to post-production services, is frequently commended, making them a trusted partner for various complex projects.
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$5,000+$150 - $199 / hr10 - 49
Services provided
Located in Auckland, New Zealand and Bay of Plenty, New Zealand, Quentosity | Digital Marketing Agency is a small user experience design company. The team focuses on UX/UI Design and Digital
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$10,000+$150 - $199 / hr10 - 49Boston, MA
Services provided
Established in 1997, Proverb Agency is a small Advertising company located in Boston, Massachusetts. Their team provides Advertising and Branding.
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$10,000+$150 - $199 / hr10 - 49New York, NY
Services provided
Advertising company Bandujo is in New York, New York. They provide Advertising and Branding.
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$10,000+$150 - $199 / hr10 - 49New York, NY
Services provided
Glue Advertising is a branding company. The small New York, New York-based team focuses on Branding and Digital Strategy. The firm was established in 2013.
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$5,000+$100 - $149 / hr10 - 49Minneapolis, MN
Services provided
MVP Marketing is a branding firm. Headquartered in Minneapolis, Minnesota, the firm offers Branding and Public Relations.
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$10,000+$150 - $199 / hr10 - 49Houston, TX
Services provided
On-Target! is an Advertising company. They are headquartered in Houston, Texas, and their services include Advertising and Branding.
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$5,000+$150 - $199 / hr10 - 49Nashville, TN
Services provided
Whitehardt is a Nashville, Tennessee-based pay per click company. They provide Pay Per Click and Search Engine Optimization.
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$5,000+$100 - $149 / hr10 - 49Coral Gables, FL
Services provided
Established in 2003, Ronin Advertising is an Advertising company. The firm offers Advertising and Branding.
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$10,000+$100 - $149 / hr10 - 49Pittsburgh, PA
Services provided
Think Communications, a social media marketing agency, was founded in 1998. The team provides Social Media Marketing and Web Design.
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$25,000+$150 - $199 / hr10 - 49Bristol, England
Services provided
Saintnicks is a branding company. Founded in 2012, the firm focuses on Branding and Social Media Marketing.
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$10,000+$150 - $199 / hr10 - 49Nether Alderley, England
Services provided
Established in 2013, Zool is a small branding agency headquartered in Nether Alderley, England. Their team offers Branding and Web Design.
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Undisclosed$150 - $199 / hr10 - 49EDINBURGH, Scotland
Services provided
Nexus24, a small branding company, is based in EDINBURGH, Scotland and ABERDEEN, Scotland. The team focuses on Branding and Advertising.
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$10,000+$150 - $199 / hr10 - 49Bristol, England
Services provided
Established in 2000, Somerset Design is a small branding agency based in Bristol, England. Their team specializes in Branding and Search Engine Optimization.
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$5,000+$100 - $149 / hr10 - 49San Francisco, CA
Services provided
Founded in 1994, OneWorld Communications is a branding agency. The agency specializes in Branding and Advertising.
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$10,000+$100 - $149 / hr10 - 49Amsterdam, Netherlands
Services provided
JAMJAM Creative is an Advertising company. Their small team of employees is based in Amsterdam, Netherlands. Their team offers Advertising and Branding.
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$5,000+$150 - $199 / hr10 - 49Minneapolis, MN
Services provided
Established in 2010, Bolster is a branding company. Headquartered in Minneapolis, Minnesota, the team specializes in Branding and Content Marketing.
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$5,000+$100 - $149 / hr10 - 49Saint Paul, MN
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Hooker & Company Advertising is a small Saint Paul, Minnesota-based branding firm. The team specializes in Branding and Packaging Design.
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UndisclosedUndisclosed10 - 49Oklahoma City, OK
Services provided
High Five Media, a small web design agency, is based in Oklahoma City, Oklahoma. The team provides Web Design and Advertising.
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$10,000+$150 - $199 / hr10 - 49Leicester, England
Services provided
Effect digital is an user experience company established in 2008. Their team specializes in UX/UI Design and CRM consulting and SI.
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UndisclosedUndisclosed10 - 49Hampton, Australia
Services provided
Red Crayon Pty Ltd is a small Hampton, Australia-based Advertising company. The team provides Advertising and Branding.
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$5,000+Undisclosed10 - 49Dayton, OH
Services provided
Web design agency Catapult Creative specializes in Web Design and Advertising. They were established in 2013.
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$10,000+$100 - $149 / hr10 - 49Wheaton, IL
Services provided
Ivor Andrew is an Advertising company. They are headquartered in Wheaton, Illinois and have small team of experts. Their services include Advertising and Branding.
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$25,000+$100 - $149 / hr10 - 49Milano, Italy
Services provided
Established in 2003, WIP Italia is an user experience company. The firm focuses on UX/UI Design and Custom Software Development.
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$5,000+$100 - $149 / hr50 - 249
Services provided
ATLANTIS FILM & VIDEO is a graphic design company. Based in Milano, Italy and New York, New York, their team focuses on Graphic Design and Video Production.
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$1,000+Undisclosed10 - 49Sunnyvale, CA
Services provided
Branded Logo Designs is a web design company. Launched in 1997, the agency is based in Sunnyvale, California. Their team offers Web Design and UX/UI Design.
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UndisclosedUndisclosed10 - 49Dubai, United Arab Emirates
Services provided
Founded in 2013, Sandstorm Digital is a small Content Marketing company in Dubai, United Arab Emirates and Reston, Virginia. Their team focuses on Content Marketing and Branding.
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$5,000+Undisclosed10 - 49Cape Town, South Africa
Services provided
Hero, a small Advertising company, is based in Cape Town, South Africa. The team provides Advertising and Digital Strategy.
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UndisclosedUndisclosed10 - 49Honolulu, HI
Services provided
Founded in 1982, Olomana Loomis ISC is an Advertising company. The team offers Advertising and Branding.
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UndisclosedUndisclosed10 - 49
Services provided
HenkinSchultz Creative Services is a small Advertising company established in 1991. Their team specializes in Advertising and Branding.
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$5,000+$100 - $149 / hr10 - 49Boca Raton, FL
Services provided
OGK Creative is an Advertising company. Their small team is located in Boca Raton, Florida. Their services include Advertising and Branding.
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$5,000+$100 - $149 / hr10 - 49Tulsa, OK
Services provided
Signal Factory is an Advertising company founded in 2010. The team focuses on Advertising and Branding.
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UndisclosedUndisclosedFreelancerDalkey, Ireland
Services provided
Streamabout. The Video Agency, a video production agency, was founded in 2014. They focuses on Video Production and Advertising.
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UndisclosedUndisclosed10 - 49Halifax, Canada
Services provided
WeUsThem Inc. Is a Digital Strategy company. Their small team is headquartered in Halifax, Canada. Their team provides Digital Strategy and Advertising.
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UndisclosedUndisclosedFreelancer
Services provided
Established in 2011, JASON ARDIZZONE-WEST, a small video production agency, is based in. Their services include Video Production and Graphic Design.
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UndisclosedUndisclosedFreelancerJackson, WY
Services provided
Aprés Visuals is a video production company. They are in Jackson, Wyoming and have small team of experts. Their services include Video Production and Advertising.
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UndisclosedUndisclosed10 - 49Louisville, KY
Services provided
OTT Communications Inc is a Marketing Strategy company. The team provides Marketing Strategy and Advertising, and the firm is located in Louisville, Kentucky.
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UndisclosedUndisclosedFreelancerHollis, ME
Services provided
Media Northeast is a video production company. Founded in 2007, the team offers Video Production and Advertising. The company is in Hollis, Maine.
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UndisclosedUndisclosedFreelancerHawaii, HI
Services provided
Hana Productions LLC is a video production company. In Hawaii, Hawaii, their team offers Video Production and Advertising.
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UndisclosedUndisclosed10 - 49Chicago, IL
Services provided
Headquartered in Chicago, Illinois, OutCold is an Event Marketing company. They focus on Event Marketing and Marketing Strategy and were launched in 2010.
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UndisclosedUndisclosed10 - 49San Francisco, CA
Services provided
Michael Patrick Partners is a branding firm. Their small team is based in San Francisco, California and offers Branding and Graphic Design. The firm was established in 1979.
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UndisclosedUndisclosed10 - 49Morgantown, WV
Services provided
BlaineTurner Advertising is an Advertising company located in Morgantown, West Virginia. Their services include Advertising and Content Marketing.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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List of the Top 15 Video Production Agencies
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$10,000+$150 - $199 / hr50 - 249Milano, Italy
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
75% Video Production25% Other -
$10,000+$100 - $149 / hr2 - 9Costa Mesa, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed2 - 9Toronto, Canada
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
90% Video Production10% Other -
$25,000+Undisclosed50 - 249Brooklyn, NY
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$10,000+$50 - $99 / hr10 - 49Kraków, Poland
Ability to deliver
37.8/40.019/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed10 - 49Miami, FL
Ability to deliver
37.2/40.017.6/20 Reviews9.7/10 Clients & Experience9.9/10 Market PresenceService focus
100% Video Production -
$10,000+$100 - $149 / hr2 - 9London, England
Ability to deliver
37.2/40.018.2/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9New York, NY
Ability to deliver
36.8/40.017.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
75% Video Production25% Other -
$10,000+$50 - $99 / hr2 - 9Oakland, CA
Ability to deliver
36.5/40.018/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
95% Video Production5% Other -
$5,000+$100 - $149 / hr2 - 9Huntington Beach, CA
Ability to deliver
36.5/40.017.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Video Production -
$25,000+$200 - $300 / hr2 - 9Walnut Creek, CA
Ability to deliver
36.5/40.017.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
80% Video Production20% Other -
$5,000+Undisclosed2 - 9Chicago, IL
Ability to deliver
36.4/40.020/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
80% Video Production20% Other -
$5,000+$25 - $49 / hr10 - 49Bogotá, Colombia
Ability to deliver
36.4/40.017.2/20 Reviews9.9/10 Clients & Experience9.3/10 Market PresenceService focus
100% Video Production -
$1,000+$50 - $99 / hr10 - 49Encinitas, CA
Ability to deliver
36.4/40.017.2/20 Reviews9.8/10 Clients & Experience9.3/10 Market PresenceService focus
100% Video Production -
$10,000+$50 - $99 / hr10 - 49Kraków, Poland
Ability to deliver
36.4/40.017/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
60% Video Production40% Other -
$5,000+Undisclosed10 - 49Somerville, MA
Ability to deliver
36.3/40.016.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$1,000+$100 - $149 / hr2 - 9Santa Monica, CA
Ability to deliver
36.3/40.017.6/20 Reviews10/10 Clients & Experience8.7/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed2 - 9Baltimore, MD
Ability to deliver
36.1/40.017/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
100% Video Production -
$50,000+Undisclosed2 - 9Oakbrook Terrace, IL
Ability to deliver
36.1/40.016.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr10 - 49Chicago, IL
Ability to deliver
36/40.018/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
65% Video Production35% Other -
$5,000+$100 - $149 / hr2 - 9Denver, CO
Ability to deliver
36/40.017.6/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Irvine, CA
Ability to deliver
35.9/40.016.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$5,000+$150 - $199 / hr2 - 9Carleton Place, Canada
Ability to deliver
35.9/40.017.8/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
90% Video Production10% Other -
$1,000+$100 - $149 / hr2 - 9Los Angeles, CA
Ability to deliver
35.9/40.016.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
80% Video Production20% Other -
$10,000+$150 - $199 / hr2 - 9San Francisco, CA
Ability to deliver
35.8/40.016.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$1,000+Undisclosed2 - 9Denver, CO
Ability to deliver
35.7/40.016.6/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
85% Video Production15% Other -
$25,000+Undisclosed2 - 9Los Angeles, CA
Ability to deliver
35.7/40.016.8/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed10 - 49Orlando, FL
Ability to deliver
37.3/40.018.4/20 Reviews9.3/10 Clients & Experience9.6/10 Market PresenceService focus
50% Video Production50% Other -
$10,000+$150 - $199 / hr2 - 9Brooklyn, NY
Ability to deliver
35.6/40.017.8/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
100% Video Production -
$1,000+Undisclosed2 - 9Dublin 8, Ireland
Ability to deliver
35.6/40.017/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
80% Video Production20% Other
Latest Video Production Articles
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What Makes Viewers Watch: Data on Short-Form Content
Don't let scroll-happy viewers blow past your short-form video. Learn how to engage them with humor, arresting visuals, strong hooks, and more.
Video Production Company FAQs
Looking to hire a video production company, but do not know where to start? Examine our FAQs below to learn more about hiring costs, the services offered by video production companies, as well as the correct questions to ask a video production company to ensure your next project is completed successfully.
Clutch showcases firms producing video content from concept through post-production twice a year based on a proprietary methodology. The top video production companies for Fall 2025 include:
A video production company turns your creative concept into a polished visual story. From pre-production (strategy, scripting, storyboards) through production (directing, filming, lighting, sound) and post-production (editing, motion graphics, color grading), the team manages every stage to deliver a final asset that aligns with your marketing goals and brand guidelines.
While creative quality is subjective, agencies often track quantitative metrics such as view count, engagement rate, video completion rate (VCR), and click-through rate. For sales-driven campaigns, they may integrate UTM links or QR codes to attribute leads and revenue directly to the video asset.
- Who will be on the core crew, and will you outsource any roles?
- What cameras, lighting, and editing software do you use?
- How many revision rounds are included, and what costs extra?
- Can you meet our launch deadline, and what milestones will you set?
- How will you measure success? How about engagement, view-through rate, conversions?
- Who owns the raw footage and final deliverables?
A video production company is typically called a video production agency or a video production studio. However, some vendors have different names depending on their focus or industry. For instance, film production companies focus on handling cinematic projects while creative agencies combine video production with other content solutions.
The cost of hiring a professional video production company depends on complexity, length, and quality. Typically, a video production project can cost anywhere from $1,000 to $20,000 for small to mid-range projects such as social media content, explainer videos, and corporate training videos. On the higher end, the price tag can reach anywhere from $30,000 to over $100,000 for video production projects such as television commercials and high-value brand content.
Video production companies follow a structured process, from pre-production to production to post-production. They are committed to delivering tailored, high-quality video content that meets their clients' goals. Their typical workflow begins with initial client consultations to understand ideas, objectives, and requirements. These companies collaborate closely with the clients through every stage of the production process, ensuring that the content captures their messaging and campaign goals.
Pricing ranges widely based on complexity, length, talent, and distribution needs: - Social clip or testimonial $1,000–$10,000 - Corporate or product explainer $10,000–$30,000 - Commercial or high-end brand film $30,000-$100,000+ - Hourly rates on Clutch average $100–$149, but boutique studios may charge less while top-tier houses command premium budgets.
- Review portfolios to confirm quality and style.
- Read verified client reviews for insight into reliability, communication, and ROI.
- Confirm they offer the specific video production services (e.g., animation, VFX, live events) your project requires.
- Evaluate cultural fit and transparency. Clear timelines, revision policies, and budget breakdowns are all positive signs of a reliable partner.
- Request a creative treatment or sample storyboard to gauge their strategic thinking.
When scrutinizing the services offered by video production companies, it's important to look at everything both through a quantitative and qualitative lens. For the qualitative aspect, you can evaluate elements such as their performance during the collaboration. Were they easy to work with? How is the quality of the output? Did they deliver the video on time and budget? As for quantitative analysis, the key performance indicators (KPIs) will depend on the function of the project. Here are the common metrics to keep an eye on:
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Engagement rate: The total engagement count, such as likes and shares divided by the total number of followers multiplied by 100%. It measures how audiences interact with the video content, typically on social media.
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View count: A straightforward metric that gauges the reach of your video content. A high view count means that your video is seen by more people.
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Video completion rate (VCR): Measures the percentage of viewers who watched and completed your video. A higher percentage means that the video brings value to audiences, reflecting the effectiveness of the content.
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Click-through rate: The number of clicks your video is clicked to play. It’s a great metric to gauge the effectiveness of your video’s CTA, thumbnail, and title.
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Bounce rate: The percentage of viewers who don’t finish your video. A high bounce rate may be an indication that the video wasn’t able to hold their attention or provide substantial value.
- Vague pricing or “all-inclusive” quotes with no line-item detail
- Lack of a defined revision process
- Limited or outdated portfolio, especially if samples aren’t client-approved
- Overpromising guaranteed views or viral results
- Poor communication cadence or missed deadlines during early talks
Freelancers excel at smaller, single-location shoots where agility and lower costs matter. Agencies bring larger crews, specialized departments (e.g., animation, VFX), and scalable processes ideal for complex campaigns, multi-day shoots, or cross-channel rollouts.