Top Video Production Companies
Need related services? Explore postproduction agencies that can refine editing, enhance visuals, and elevate final video output for a more polished, high-impact result.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Costa Mesa, CAServices provided
See all 172 projectsSparkhouse is a multimedia production company specializing in high-quality video production and post-production services, including corporate video production and film editing. Their reviews are overwhelmingly positive, with clients consistently praising their effective communication, timely deliveries, and ability to capture the desired vision. Approximately 90% of reviewers commend their project management skills, and many highlight their creativity and professionalism in producing compelling visuals and cinematic effects.
$5,000+$100 - $149 / hr2 - 9Singapore, SingaporeServices provided
See all 17 projectsBLACKBIRD PRODUCTIONS is a multimedia production company specializing in videography, video editing, and corporate video production, offering comprehensive services from cinematography to post-production. With a 100% positive feedback rate, clients consistently praise their flexibility, professionalism, and timely delivery, emphasizing their ability to accommodate changes and provide high-quality visual content suited for various digital and social media platforms.
$5,000+$200 - $300 / hr10 - 49Toronto, CanadaServices provided
See all 19 projectsGardner Productions Group is a multimedia production company specializing in video production services such as cinematography, videography, and video editing. The company receives overwhelmingly positive feedback, with 100% of reviewers noting their professionalism, creativity, and timely project delivery. Clients frequently commend their ability to handle projects from inception through post-production, highlighting their exceptional project management and adaptability to client needs.
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UndisclosedUndisclosed10 - 49Melbourne, Australia
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Charles Elena is a branding agency. Located in Melbourne, Australia, the company was launched in 1999. Their services include Branding and Social Media Marketing.
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$10,000+$150 - $199 / hr10 - 49Lancaster, PA
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Alpha Dog Advertising LLC is an Advertising company. Launched in 2009, the company provides Advertising and Branding.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr10 - 49Dallas, TXServices provided
See all 12 projectsThink Branded Media is a video production company that excels in creating high-quality multimedia content, including corporate video production, cinematography, and video editing. Overall, 100% of reviewers praised their creativity, professionalism, and efficient project management. Notably, 70% mentioned their ability to deliver impressive results under tight deadlines, and 60% highlighted their collaborative approach and adaptability to client needs.
$5,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 4 projectsTakt/Studios is a multimedia production firm specializing in video production, videography, and video editing services. With a 100% positive feedback rate from reviewers, the company is praised for its attention to detail, creative excellence, and strong project management. Clients commend Takt/Studios for delivering high-quality, impactful video content that aligns with their brand identity and communication goals.
$25,000+Undisclosed50 - 249Brooklyn, NYServices provided
See all 62 projectsCasual is a multimedia production company specializing in video production, including videography, video editing, and corporate video production. Clients highly praise Casual for their professionalism, creativity, and ability to deliver high-quality videos on time. Approximately 90% of reviews highlight their exceptional project management and culturally aligned team. Casual's expertise in motion graphics and film production ensures impressive outcomes across various industries.
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UndisclosedUndisclosed10 - 49Pittsburgh, PA
Services provided
CLC Agency is a Marketing Strategy company located in Pittsburgh, Pennsylvania. Their services include Marketing Strategy and Advertising.
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UndisclosedUndisclosedFreelancerMillis, MA
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O-Studios is a Millis, Massachusetts-based video production company. They focus on Video Production and Graphic Design.
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UndisclosedUndisclosed10 - 49Atlanta, GA
Services provided
Launched in 2008, Smartegies, LLC is a Marketing Strategy company. Their services include Marketing Strategy and Web Development.
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$1,000+$100 - $149 / hr10 - 49Reykjavík, Iceland
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SAHARA is a small graphic design company. They focus on Graphic Design and Social Media Marketing and were founded in 2009.
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$250,000+$300+ / hr10 - 49San Francisco, CA
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Milkinside is an UX design company. Launched in 2018, the team specializes in UX/UI Design and Product Design.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr2 - 9Montreal, CanadaServices provided
See all 10 projects5 Pound Media is a multimedia production company specializing in video production, videography, and post-production services. The company consistently receives positive feedback, with approximately 90% of reviewers praising their creativity, professionalism, and effective communication. Clients commend their ability to deliver high-quality video content on time, aligning with brand objectives and enhancing engagement. Reviewers highlight their proficiency in cinematography, video editing, and producing corporate videos, emphasizing the team's adaptability and collaborative nature.
$5,000+$150 - $199 / hr2 - 9Toronto, CanadaServices provided
See all 52 projectsOrigin Films is a distinguished video production company specializing in Film Production, Video Editing, and Corporate Video Production. They consistently receive positive feedback, with over 90% of clients praising their creativity, attention to detail, and project management skills. Reviewers frequently highlight their ability to enhance brand visibility and audience engagement through compelling visual narratives. Despite minor suggestions for improvement, their work is highly regarded for its quality and alignment with client objectives.
$5,000+$50 - $99 / hr10 - 49Barcelona, SpainServices provided
See all 16 projectsSIERRA Production House is a multimedia production company specializing in video production, cinematography, and post-production services. Reviews show an 85% positive feedback rating, highlighting effective project management, clear communication, and cultural fit, with 80% of reviewers noting their ability to deliver high-quality video content on time. Some feedback suggests room for improvement in proactivity and client relationship authenticity.
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UndisclosedUndisclosed50 - 249Madrid, Spain
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Established in 2020, Serena Sonido (Essel Media Hub S.L.) is a graphic design agency. The company specializes in Graphic Design and Video Production, and is midsize.
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$1,000+$25 - $49 / hrFreelancerTaytay, Philippines
Services provided
Digital Strategy company Digital Pedia is in Taytay, Philippines. The team offers Digital Strategy and Video Production.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr2 - 9Santa Monica, CAServices provided
See all 43 projectsBrandefy is a multimedia production company specializing in video production services such as videography, video editing, and post-production. With a focus on corporate video production and film editing, Brandefy consistently receives high praise for its collaborative approach and professionalism, as evidenced by 100% positive feedback across reviews. Clients commend their creative direction and ability to produce high-quality, visually compelling content that aligns with brand aesthetics and delivers strong ROI.
$10,000+$150 - $199 / hr2 - 9San Francisco, CAServices provided
See all 14 projectsZero One Digital Media is a distinguished video production company specializing in services such as cinematography, video editing, and corporate video production. With a 100% satisfaction rate across reviews, clients praise their high-quality production, exceptional project management, and collaborative spirit. Approximately 80% of reviewers highlight their adaptability and professionalism, making them a trusted partner in multimedia production endeavors.
$5,000+$100 - $149 / hr2 - 9Huntington Beach, CAServices provided
See all 35 projectsFeel Right Inc. is a distinguished video production company specializing in multimedia production services, including videography, video editing, and corporate video production. With 100% positive feedback, clients consistently praise their exceptional professionalism, creativity, and proactive project management. Notably, 85% of reviews highlight their ability to align with brand visions and deliver high-quality, engaging content, underlining their expertise in motion graphics and video post-production.
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UndisclosedUndisclosedFreelancerAmarillo, TX
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Star Crush Media is a video production company. The Amarillo, Texas-based agency was established in 2012. Their services include Video Production and Corporate Photography.
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UndisclosedUndisclosedFreelancerSheffield, England
Services provided
Cavisual is a Sheffield, England-based video production agency. They focus on Video Production and Corporate Photography.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Toronto, CanadaServices provided
See all 15 projectsMinifridge Media is a multimedia production company specializing in video production, videography, and video editing services. Clients consistently praise their professionalism, creativity, and project management skills, resulting in a 100% positive feedback rate across reviews. Many reviews highlight their ability to manage complex shoots efficiently and the strong client satisfaction with the final video outputs.
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UndisclosedUndisclosed10 - 49Orlando, FL
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Big Vision is a branding company established in 2014. The firm focuses on Branding and Advertising, and is small.
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UndisclosedUndisclosed10 - 49Winston-Salem, NC
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Common Giant Creative is a branding firm. Founded in 2012, the team offers Branding and Email Marketing. The company is located in Winston-Salem, North Carolina.
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UndisclosedUndisclosed50 - 249Kennesaw, GA
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Creative Staging Services is an Event Marketing company. They focus on Event Marketing and Video Production and were founded in 1993.
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UndisclosedUndisclosed10 - 49Norwich, England
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Brew Digital is a branding firm. They are headquartered in Norwich, England and Madrid, Spain and have small team. Their team focuses on Branding and Web Design.
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Undisclosed$50 - $99 / hrFreelancerGlasgow, Scotland
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Digital Strategy company Podcast Parlour was founded in 2020. The firm offers Digital Strategy and Social Media Marketing.
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$5,000+$100 - $149 / hr10 - 49Singapore, Singapore
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TILT Creative SG is a Content Marketing company. In Singapore, Singapore, their small team provides Content Marketing and Digital Strategy. The firm was founded in 2004.
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$10,000+$200 - $300 / hr10 - 49Dublin, Ireland
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In Dublin, Ireland, Originate Creative is a small social media marketing agency. The team focuses on Social Media Marketing and Graphic Design.
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$5,000+$100 - $149 / hr10 - 49Montréal, Canada
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Zen Branding, Design & Com. Is an Advertising company. They are headquartered in Montréal, Canada and Bromont, Canada and have small team. They provide Advertising and Branding.
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$25,000+$200 - $300 / hr10 - 49Montréal, Canada
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Established in 1985, Telecine123 is a small Other Digital Marketing company. Their services include Other Digital Marketing and Digital Strategy.
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$25,000+$150 - $199 / hr10 - 49Chippendale, Australia
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Magnum & Co. Is a PR company headquartered in Chippendale, Australia. Established in 2005, the team offers Public Relations and Content Marketing.
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$1,000+< $25 / hr10 - 49Karachi, Pakistan
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AceOne is a social media marketing agency. Based in Karachi, Pakistan, the team specializes in Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Mumbai, India
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Brand Beavers is a web design company based in Mumbai, India and Hidalgo, Texas. They offer Web Design and Video Production.
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$10,000+Undisclosed10 - 49Carlsbad, CA
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DirectAvenue is a media planning & buying company. They are in Carlsbad, California and have small team. They provide Media Planning & Buying and Content Marketing.
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$1,000+< $25 / hrFreelancerجدة, Saudi Arabia
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Sporky Advertising, a video production agency, was launched in 2021. The team focuses on Video Production and Pay Per Click and is located in جدة, Saudi Arabia.
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UndisclosedUndisclosedFreelancerHolden, MA
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Video production agency Mike Savino Film/Video is headquartered in Holden, Massachusetts. They provide Video Production and Audio Production.
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$1,000+$50 - $99 / hrFreelancerLondon, England
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The Art Room, a Corporate Photography company, was established in 2019. They offers Corporate Photography and Video Production.
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UndisclosedUndisclosedFreelancerPointe-Claire, Canada
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Serious Moonlight Productions, a video production company, was founded in 1998. They specializes in Video Production and Corporate Photography.
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UndisclosedUndisclosed50 - 249Berlin, Germany
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Intermate Group - We are hiring! is an Advertising company established in 2014. The team offers Advertising and Video Production and is headquartered in Berlin, Germany and Köln, Germany.
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UndisclosedUndisclosed10 - 49Camarillo, CA
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Founded in 2018, Salem Surround is a small Advertising company. Their team focuses on Advertising and Marketing Strategy.
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$50,000+Undisclosed10 - 49Woolloomooloo, Australia
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Founded in 2008, New Moon Australia is an Event Marketing company. The team provides Event Marketing and Social Media Marketing and is headquartered in Woolloomooloo, Australia and London, England.
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$10,000+$100 - $149 / hr10 - 49München, Germany
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Contentkueche GmbH is a social media marketing company. In München, Germany, the firm was founded in 2011. Their services include Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed10 - 49
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Eyecatchers is an Advertising company. Established in 2016, the firm is headquartered in Thane, India. Their services include Advertising and Branding.
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UndisclosedUndisclosed10 - 49Noida, India
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Headquartered in Noida, India, Artojar Interactive is a Digital Strategy company. Founded in 2017, the team offers Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Milano, Italy
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Smith Lumen is a branding company. They were founded in 2003, and their services include Branding and Marketing Strategy.
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$1,000+$150 - $199 / hr10 - 49Ottawa, Canada
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WebMarketers is a web design agency. Their small team is located in Ottawa, Canada. Their services include Web Design and Digital Strategy.
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UndisclosedUndisclosedFreelancer
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Clickers Digital Hub is a social media marketing firm. Located in Lagos, Nigeria, their team specializes in Social Media Marketing and Web Design.
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$5,000+$50 - $99 / hrFreelancer
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John's Studio, a Product Design company, specialize in Product Design and Video Production. They were founded in 2023.
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UndisclosedUndisclosed10 - 49
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Advertising company 3CS is located in Nugegoda, Sri Lanka. The team specializes in Advertising and Digital Strategy.
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$5,000+$150 - $199 / hr10 - 49Los Angeles, CA
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Laetro Inc. Is an IT staff augmentation company in Los Angeles, California. Their services include IT staff augmentation and UX/UI Design.
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Undisclosed$150 - $199 / hr10 - 49Vaughan, Canada
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PhotoboothTO is a Corporate Photography company founded in 2013. The company offers Corporate Photography and Event Marketing, and is small.
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UndisclosedUndisclosed10 - 49Gurugram, India
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Grynow Media Private Limited is a small social media marketing firm established in 2016. Their team focuses on Social Media Marketing and Marketing Strategy.
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$1,000+< $25 / hr50 - 249
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Design Orient Agency is a midsize Miami, Florida-based social media marketing company. The team provides Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Fuquay-Varina, NC
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Precision Marketing Partners, a branding company, was founded in 2012. In Fuquay-Varina, North Carolina, the team focuses on Branding and Social Media Marketing.
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Undisclosed$25 - $49 / hr50 - 249
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Sukhmaneditors is a graphic design company. In Kharar, India, the company was established in 2015. Their services include Graphic Design and Video Production.
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$5,000+$100 - $149 / hr10 - 49Melbourne, Australia
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Advertising company Growth Marketing Genie is located in Melbourne, Australia. They offer Advertising and Social Media Marketing and were established in 2018.
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UndisclosedUndisclosed10 - 49Cape Coral, FL
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Upton Technology Group, a SEO company, was founded in 2007. The company focuses on Search Engine Optimization and Web Development, and is small.
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$5,000+$25 - $49 / hrFreelancer
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MJUX is a small Marketing Strategy company. Established in 2024, the team focuses on Marketing Strategy and Social Media Marketing.
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$1,000+$200 - $300 / hr10 - 49Gurugram, India
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Crux Creative Solutions is a web design agency established in 2015. Their team specializes in Web Design and Graphic Design.
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$50,000+$150 - $199 / hr10 - 49Cleveland, OH
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Little Jacket is a small branding company located in Cleveland, Ohio. The team offers Branding and Advertising.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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List of the Top 15 Video Production Agencies
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$10,000+$150 - $199 / hr50 - 249Milano, Italy
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
75% Video Production25% Other -
$10,000+$100 - $149 / hr2 - 9Costa Mesa, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed2 - 9Toronto, Canada
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
90% Video Production10% Other -
$25,000+Undisclosed50 - 249Brooklyn, NY
Ability to deliver
38.3/40.018.8/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9New York, NY
Ability to deliver
37.4/40.017.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
75% Video Production25% Other -
$10,000+$50 - $99 / hr10 - 49Kraków, Poland
Ability to deliver
37.3/40.018.6/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed10 - 49Miami, FL
Ability to deliver
37/40.017.4/20 Reviews9.7/10 Clients & Experience9.9/10 Market PresenceService focus
100% Video Production -
$1,000+$25 - $49 / hr50 - 249San Francisco, CA
Ability to deliver
37/40.018.6/20 Reviews8.4/10 Clients & Experience10/10 Market PresenceService focus
75% Video Production25% Other -
$25,000+$200 - $300 / hr2 - 9Walnut Creek, CA
Ability to deliver
36.5/40.017.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
80% Video Production20% Other -
$5,000+Undisclosed2 - 9Chicago, IL
Ability to deliver
36.4/40.020/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
80% Video Production20% Other -
$5,000+$25 - $49 / hr10 - 49Bogotá, Colombia
Ability to deliver
36.4/40.017.2/20 Reviews9.9/10 Clients & Experience9.3/10 Market PresenceService focus
100% Video Production -
$1,000+$50 - $99 / hr10 - 49Encinitas, CA
Ability to deliver
36.4/40.017.2/20 Reviews9.8/10 Clients & Experience9.3/10 Market PresenceService focus
100% Video Production -
$10,000+$50 - $99 / hr2 - 9Oakland, CA
Ability to deliver
36.3/40.017.8/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
95% Video Production5% Other -
$5,000+$150 - $199 / hr2 - 9Carleton Place, Canada
Ability to deliver
36.3/40.018.2/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
90% Video Production10% Other -
$5,000+$100 - $149 / hr2 - 9Huntington Beach, CA
Ability to deliver
36.3/40.017.4/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Video Production -
$10,000+$50 - $99 / hr10 - 49Kraków, Poland
Ability to deliver
36.2/40.016.8/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
60% Video Production40% Other -
$10,000+$100 - $149 / hr2 - 9London, England
Ability to deliver
36.2/40.017.2/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
100% Video Production -
$5,000+Undisclosed10 - 49San Francisco, CA
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
95% Video Production5% Other -
$5,000+$100 - $149 / hr2 - 9Irvine, CA
Ability to deliver
35.9/40.016.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$5,000+Undisclosed10 - 49Somerville, MA
Ability to deliver
35.9/40.016.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$10,000+$100 - $149 / hr2 - 9Bethesda, MD
Ability to deliver
35.9/40.019.2/20 Reviews9.9/10 Clients & Experience6.8/10 Market PresenceService focus
75% Video Production25% Other -
$1,000+$100 - $149 / hr2 - 9Santa Monica, CA
Ability to deliver
35.9/40.017.2/20 Reviews10/10 Clients & Experience8.7/10 Market PresenceService focus
100% Video Production -
$1,000+$100 - $149 / hr2 - 9Los Angeles, CA
Ability to deliver
35.9/40.016.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
80% Video Production20% Other -
$50,000+Undisclosed2 - 9Oakbrook Terrace, IL
Ability to deliver
35.9/40.016.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$5,000+$200 - $300 / hr10 - 49Toronto, Canada
Ability to deliver
35.8/40.017/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Denver, CO
Ability to deliver
35.8/40.017.4/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr2 - 9San Francisco, CA
Ability to deliver
35.8/40.016.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$5,000+$25 - $49 / hr10 - 49Ho Chi Minh City, Vietnam
Ability to deliver
37.4/40.019.8/20 Reviews10/10 Clients & Experience7.6/10 Market PresenceService focus
50% Video Production50% Other -
$1,000+Undisclosed2 - 9Denver, CO
Ability to deliver
35.7/40.016.6/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
85% Video Production15% Other -
$10,000+Undisclosed2 - 9Baltimore, MD
Ability to deliver
35.7/40.016.6/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
100% Video Production
Latest Video Production Articles
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What Makes Viewers Watch: Data on Short-Form Content
Don't let scroll-happy viewers blow past your short-form video. Learn how to engage them with humor, arresting visuals, strong hooks, and more.
Video Production Company FAQs
Looking to hire a video production company, but do not know where to start? Examine our FAQs below to learn more about hiring costs, the services offered by video production companies, as well as the correct questions to ask a video production company to ensure your next project is completed successfully.
Clutch showcases firms producing video content from concept through post-production twice a year based on a proprietary methodology. The top video production companies for Fall 2025 include:
A video production company turns your creative concept into a polished visual story. From pre-production (strategy, scripting, storyboards) through production (directing, filming, lighting, sound) and post-production (editing, motion graphics, color grading), the team manages every stage to deliver a final asset that aligns with your marketing goals and brand guidelines.
While creative quality is subjective, agencies often track quantitative metrics such as view count, engagement rate, video completion rate (VCR), and click-through rate. For sales-driven campaigns, they may integrate UTM links or QR codes to attribute leads and revenue directly to the video asset.
- Who will be on the core crew, and will you outsource any roles?
- What cameras, lighting, and editing software do you use?
- How many revision rounds are included, and what costs extra?
- Can you meet our launch deadline, and what milestones will you set?
- How will you measure success? How about engagement, view-through rate, conversions?
- Who owns the raw footage and final deliverables?
A video production company is typically called a video production agency or a video production studio. However, some vendors have different names depending on their focus or industry. For instance, film production companies focus on handling cinematic projects while creative agencies combine video production with other content solutions.
The cost of hiring a professional video production company depends on complexity, length, and quality. Typically, a video production project can cost anywhere from $1,000 to $20,000 for small to mid-range projects such as social media content, explainer videos, and corporate training videos. On the higher end, the price tag can reach anywhere from $30,000 to over $100,000 for video production projects such as television commercials and high-value brand content.
Video production companies follow a structured process, from pre-production to production to post-production. They are committed to delivering tailored, high-quality video content that meets their clients' goals. Their typical workflow begins with initial client consultations to understand ideas, objectives, and requirements. These companies collaborate closely with the clients through every stage of the production process, ensuring that the content captures their messaging and campaign goals.
Pricing ranges widely based on complexity, length, talent, and distribution needs: - Social clip or testimonial $1,000–$10,000 - Corporate or product explainer $10,000–$30,000 - Commercial or high-end brand film $30,000-$100,000+ - Hourly rates on Clutch average $100–$149, but boutique studios may charge less while top-tier houses command premium budgets.
- Review portfolios to confirm quality and style.
- Read verified client reviews for insight into reliability, communication, and ROI.
- Confirm they offer the specific video production services (e.g., animation, VFX, live events) your project requires.
- Evaluate cultural fit and transparency. Clear timelines, revision policies, and budget breakdowns are all positive signs of a reliable partner.
- Request a creative treatment or sample storyboard to gauge their strategic thinking.
When scrutinizing the services offered by video production companies, it's important to look at everything both through a quantitative and qualitative lens. For the qualitative aspect, you can evaluate elements such as their performance during the collaboration. Were they easy to work with? How is the quality of the output? Did they deliver the video on time and budget? As for quantitative analysis, the key performance indicators (KPIs) will depend on the function of the project. Here are the common metrics to keep an eye on:
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Engagement rate: The total engagement count, such as likes and shares divided by the total number of followers multiplied by 100%. It measures how audiences interact with the video content, typically on social media.
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View count: A straightforward metric that gauges the reach of your video content. A high view count means that your video is seen by more people.
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Video completion rate (VCR): Measures the percentage of viewers who watched and completed your video. A higher percentage means that the video brings value to audiences, reflecting the effectiveness of the content.
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Click-through rate: The number of clicks your video is clicked to play. It’s a great metric to gauge the effectiveness of your video’s CTA, thumbnail, and title.
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Bounce rate: The percentage of viewers who don’t finish your video. A high bounce rate may be an indication that the video wasn’t able to hold their attention or provide substantial value.
- Vague pricing or “all-inclusive” quotes with no line-item detail
- Lack of a defined revision process
- Limited or outdated portfolio, especially if samples aren’t client-approved
- Overpromising guaranteed views or viral results
- Poor communication cadence or missed deadlines during early talks
Freelancers excel at smaller, single-location shoots where agility and lower costs matter. Agencies bring larger crews, specialized departments (e.g., animation, VFX), and scalable processes ideal for complex campaigns, multi-day shoots, or cross-channel rollouts.