Top Video Production Companies
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Costa Mesa, CAServices provided
See all 166 projectsSparkhouse is a versatile multimedia production company specializing in video production, videography, and post-production services. With 100% positive feedback across reviews, clients commend their professionalism, on-time delivery, and excellent communication. Notably, 70% of reviewers highlight their ability to deliver high-quality products within budget, while 50% emphasize their flexible and collaborative approach to meet client needs.
$5,000+$100 - $149 / hr2 - 9Singapore, SingaporeServices provided
See all 17 projectsBLACKBIRD PRODUCTIONS is a multimedia production company specializing in videography, video editing, and corporate video production, offering comprehensive services from cinematography to post-production. With a 100% positive feedback rate, clients consistently praise their flexibility, professionalism, and timely delivery, emphasizing their ability to accommodate changes and provide high-quality visual content suited for various digital and social media platforms.
$5,000+$200 - $300 / hr10 - 49Toronto, CanadaServices provided
See all 18 projectsGardner Productions Group is a professional multimedia production company excelling in Video Production, Film Editing and Production, and Corporate Video Production. With 100% positive feedback, clients consistently praise their high-quality assets, timely delivery, and exceptional project management. The company's strong culture fit and adaptability have made them a preferred choice for creative commercials and brand awareness initiatives.
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$1,000+$25 - $49 / hr10 - 49Dubai, United Arab Emirates
Services provided
Limina Studios is a branding company launched in 2022. The agency provides Branding and Product Design, and is small.
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UndisclosedUndisclosed10 - 49Kota Jakarta Selatan, Indonesia
Services provided
Twomc Digital Agency is a public relations firm located in Kota Jakarta Selatan, Indonesia. Launched in 2014, the team focuses on Public Relations and Market Research.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Dallas, TXServices provided
See all 11 projectsThink Branded Media is a distinguished multimedia production company that specializes in video production services, including cinematography, videography, and post-production services. Across their reviews, 100% of the feedback is positive, highlighting their creativity, collaborative approach, and timeliness, with 70% of clients being impressed by their ability to deliver high-quality, engaging videos within budget and on schedule.
$5,000+$100 - $149 / hr2 - 9Montreal, CanadaServices provided
See all 9 projects5 Pound Media is a dynamic video production company offering comprehensive services such as cinematography, video editing, and post-production, with a focus on innovative and creative solutions. Feedback from clients is overwhelmingly positive, with over 90% highlighting their professionalism, adaptability, and collaborative spirit. The company's ability to deliver high-quality video content for diverse industries, including healthcare, real estate, and media, is consistently praised.
$5,000+$100 - $149 / hr2 - 9Huntington Beach, CAServices provided
See all 35 projectsFeel Right Inc. is a distinguished video production company specializing in Corporate Video Production, Film Editing and Production, and Video Post Production services. With a 100% positive feedback rate, clients commend their high-quality outputs and proactive project management. Remarkable strengths include creative script development and professional cinematography, with 90% of reviewers highlighting their outstanding communication and collaboration abilities.
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$1,000+$25 - $49 / hr10 - 49Dubai, United Arab Emirates
Services provided
Presentation Experts is a Product Design company. The Dubai, United Arab Emirates-based firm was established in 2016. Their team offers Product Design and Graphic Design.
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$5,000+$150 - $199 / hr10 - 49
Services provided
Small Advertising company Navy Group Inc., is headquartered in Shinjuku, Japan. Their services include Advertising and Marketing Strategy.
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$1,000+$25 - $49 / hr10 - 49
Services provided
Weboo Digital, a branding agency, was established in 2012. Located in Hanumangarh, India, the team focuses on Branding and Graphic Design.
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$25,000+$100 - $149 / hr10 - 49Chester, England
Services provided
SEO company ArmstrongB2B® was founded in 2008. The team offers Search Engine Optimization and Pay Per Click and is based in Chester, England.
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UndisclosedUndisclosed10 - 49
Services provided
Launched in 2018, Clevertize is a small Bengaluru, India-based Advertising company. Their services include Advertising and Branding.
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr2 - 9Toronto, CanadaServices provided
See all 52 projectsOrigin Films is a distinguished multimedia production company specializing in videography, film production, and corporate video production. They consistently receive positive feedback, with 100% of reviews highlighting their exceptional project management and creative storytelling capabilities. Notably, 85% of reviewers commend their ability to enhance brand visibility and engagement through visually compelling video content. Overall, clients appreciate their professionalism, creativity, and attention to detail.
$5,000+$50 - $99 / hr10 - 49Barcelona, SpainServices provided
See all 12 projectsSIERRA is a multimedia production company specializing in corporate video production, video editing, and film production. They are praised for their creative storytelling, strong proposals, and effective project management. Approximately 75% of reviews highlight their collaboration and accountability, while some suggest improvement in proactive client engagement. Overall, SIERRA's services are well-regarded, achieving high client satisfaction.
$5,000+Undisclosed2 - 9Anderson, SCServices provided
See all 4 projectsFilmit.xyz is a video production company specializing in multimedia production and corporate video production. Reviews highlight their exceptional skills in video editing and production, with 100% of feedback being positive. Clients commend their creativity, professionalism, and ability to deliver high-quality, visually engaging results on time, with a particular emphasis on their strong communication and responsiveness to client needs.
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$10,000+$150 - $199 / hr10 - 49Montréal, Canada
Services provided
Public relations company Sundae Creative Agency was founded in 2017. Headquartered in Montréal, Canada and Toronto, Canada, the team focuses on Public Relations and Event Marketing.
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UndisclosedUndisclosed10 - 49Ludhiana, India
Services provided
See all 3 projectsDigital Squirrelz offers services including lead generation, social media management, graphic design, and video production. Their reviews reflect a strong reputation for effective digital marketing, highlighted by successful social media growth and timely project delivery. Clients commend their teamwork and dedication, describing them as a leading digital marketing agency in Chandigarh and Ludhiana.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr2 - 9Santa Monica, CAServices provided
See all 42 projectsBrandefy is a multimedia production company specializing in videography and post-production services, including motion graphics and video editing. Across its reviews, clients consistently praise Brandefy for its exceptional project management, professionalism, and high-quality video content, with 100% positive feedback. Marton Varon, Brandefy's Executive Producer, is frequently highlighted for his hands-on involvement and problem-solving skills, ensuring projects are delivered on time and on budget.
$10,000+$150 - $199 / hr2 - 9San Francisco, CAServices provided
See all 14 projectsZero One Digital Media is a video production company specializing in multimedia production, video editing, and corporate video production. The company is consistently praised for its professionalism and high-quality work, with 100% of reviewers highlighting its collaborative and responsive approach. Their expertise in video production, from cinematography to post-production services, is frequently commended, making them a trusted partner for various complex projects.
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$1,000+$150 - $199 / hr2 - 9Hanoi, Vietnam
Services provided
Established in 2019, Raconteur Vietnam is a Logo company. The agency provides Logo and Video Production, and is small.
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$1,000+$50 - $99 / hr10 - 49Lahore, Pakistan
Services provided
CADiT3D, a small branding agency, is based in Lahore, Pakistan. The team provides Branding and Product Design.
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Undisclosed$25 - $49 / hr10 - 49
Services provided
Event Marketing company 1990 Media is in Quang Ninh, Vietnam. They provide Event Marketing and Video Production.
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$5,000+$100 - $149 / hr2 - 9
Services provided
CosmosConcept is a social media marketing company. They are in Hamburg, Germany and have small team. They provide Social Media Marketing and Content Marketing.
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$1,000+$150 - $199 / hr2 - 9Berea, South Africa
Services provided
Pixel Craft is a graphic design agency. They are based in Berea, South Africa and have small team of experts. Their services include Graphic Design and Corporate Training & Coaching.
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$5,000+Undisclosed10 - 49
Services provided
See all 2 projectsCham Agency specializes in SEO and website design services, with a notable expertise in creating fully-featured, well-designed websites that enhance online presence. Reviews highlight their professionalism, effective project management, and ability to deliver top-ranking results on Google, making them a highly competent choice for real estate agencies.
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$5,000+$200 - $300 / hr2 - 9Houston, TX
Services provided
Marketing Strategy company Audience Engagement Group was launched in 2017. Located in Houston, Texas, the team focuses on Marketing Strategy and Video Production.
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$1,000+$25 - $49 / hr50 - 249Dubai, United Arab Emirates
Services provided
See all 1 projectsReactiveWebs offers comprehensive website design and development services, specializing in creating user-friendly and aesthetically pleasing platforms using WordPress. The reviews highlight their creative approach, effective project management through Agile methodology, and punctual delivery. Clients commend their strong aesthetic sense and the impressive user experience they deliver, resulting in high user satisfaction post-launch.
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$1,000+$25 - $49 / hr50 - 249
Services provided
Established in 2018, Sharks At Tech is a SEO services firm. Their team offers Search Engine Optimization and Web Design.
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$10,000+$100 - $149 / hr250 - 999
Services provided
Dubai SEO Company is a midsize Ecommerce Marketing company established in 2006. Their services include Ecommerce Marketing and Branding.
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$10,000+$150 - $199 / hr10 - 49St. Louis, MO
Services provided
UPBrand is an Advertising company. Founded in 2010, their team focuses on Advertising and Branding.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Web design company Creavics specializes in Web Design and Graphic Design. They are in Phoenix, New York.
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$1,000+$50 - $99 / hr2 - 9
Services provided
Small Digital Strategy company SideCar Digital, is located in Washington, District of Columbia and San Diego, California. The team specializes in Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed2 - 9St. John's, Canada
Services provided
Launched in 2006, Upstream Marketing Inc. Is an Advertising company. The team offers Advertising and Branding.
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$5,000+$100 - $149 / hr2 - 9Hammond, LA
Services provided
Brandcast Creative + Marketing is a graphic design agency based in Hammond, Louisiana. They offer Graphic Design and Public Relations and were established in 2013.
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$1,000+$100 - $149 / hr2 - 9Sydney, Australia
Services provided
Pulp Media is a Content Marketing company. Their team is in Sydney, Australia and provides Content Marketing and Marketing Strategy.
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$1,000+< $25 / hr10 - 49
Services provided
Ostrich Agency is a graphic design company launched in 2019. The team provides Graphic Design and Print Design.
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$1,000+$25 - $49 / hr10 - 49Pune, India
Services provided
Located in Mumbai, India and Pune, India, Quicktime Production Pvt Ltd. Is a branding firm. They provide Branding and Web Design and were launched in 2019.
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UndisclosedUndisclosed2 - 9Seattle, WA
Services provided
See all 1 projectscMedia Productions is a creative agency specializing in brand identity and website design. The feedback indicates mixed experiences, with around 40% of reviewers expressing dissatisfaction due to issues like overcharging and using template logos. However, 60% highlight their professionalism and support in marketing and PR. The company is praised for its responsiveness and intuitive design approach.
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$5,000+Undisclosed2 - 9Boerne, TX
Services provided
Social media marketing company 5 Stones Digital focuses on Social Media Marketing and Search Engine Optimization. They are headquartered in Boerne, Texas.
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$1,000+$25 - $49 / hr10 - 49
Services provided
Website development company Lumination Digital Agency was founded in 2012. The firm specializes in Web Development and Mobile App Development, and is small.
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$1,000+Undisclosed10 - 49Lihue, HI
Services provided
Jaxon Communications is a Lihue, Hawaii-based e-commerce development company. The team provides E-Commerce Development and Social Media Marketing.
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$1,000+< $25 / hr10 - 49Jakarta, Indonesia
Services provided
Launched in 2014, Nanyang Bridge Media is a small Jakarta, Indonesia-based Advertising company. Their team offers Advertising and Digital Strategy.
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$5,000+$100 - $149 / hr10 - 49Bondi Junction, Australia
Services provided
Avenir Creative House, a branding agency, is based in Bondi Junction, Australia and Nashville, Tennessee. They provide Branding and Video Production and were launched in 2020.
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$10,000+$150 - $199 / hr50 - 249Bristol, England
Services provided
Proctor + Stevenson is a branding firm in Bristol, England. They offer Branding and Web Design and were launched in 1979.
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$5,000+$100 - $149 / hr50 - 249Levallois-Perret, France
Services provided
87seconds is an Advertising company. Founded in 2012, the team specializes in Advertising and Branding.
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Undisclosed< $25 / hr2 - 9
Services provided
Based in New York, New York, Axolot Agency is a branding agency. They focus on Branding and Search Engine Optimization and were established in 2019.
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$1,000+$25 - $49 / hr50 - 249Brooklyn, NY
Services provided
See all 1 projectsParamount Web Studios is recognized for providing comprehensive web design and ecommerce development services, including website design, responsive development, and SEO optimization. Client reviews highlight their exceptional ability to meet tight deadlines, enhance user engagement, and boost conversion rates, although there is a suggestion for more frequent communication updates throughout the project.
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$10,000+$150 - $199 / hr10 - 49San Francisco, CA
Services provided
Established in 2000, Singer Associates Public Relations is a small PR company in San Francisco, California and Emeryville, California. Their team focuses on Public Relations and Digital Strategy.
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Undisclosed< $25 / hrFreelancerLondon, England
Services provided
Ide Creative Desing & Content Atelier Ltd. Is a web design agency. The team specializes in Web Design and Graphic Design and is headquartered in London, England.
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$10,000+$100 - $149 / hr2 - 9San Diego, CA
Services provided
KCD Public Relations is a public relations firm. Established in 2009, the firm is in San Diego, California. Their services include Public Relations and Branding.
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$10,000+$100 - $149 / hr2 - 9Wien, Austria
Services provided
Junge Römer GmbH, an AR/VR development company, was established in 2010. The small team provides AR/VR development and Video Production.
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UndisclosedUndisclosed2 - 9Brunswick, ME
Services provided
Established in 2011, PatraCompany Inbound Marketing Solutions is a branding agency. Their team focuses on Branding and Graphic Design.
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$5,000+Undisclosed10 - 49Singapore, Singapore
Services provided
SuperPixel Creative, a branding agency, is located in Singapore, Singapore and Vancouver, Canada. Founded in 2016, the team provides Branding and Marketing Strategy.
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$5,000+$100 - $149 / hr2 - 9Scottsdale, AZ
Services provided
Hinson Media is a small video production company based in Scottsdale, Arizona. The team specializes in Video Production and Web Design.
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$10,000+$150 - $199 / hr2 - 9London, England
Services provided
BoxFly, a video production company, is located in London, England and Colchester, England. Founded in 2009, the team offers Video Production and Broadcast Video.
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$10,000+$150 - $199 / hr2 - 9London, England
Services provided
Sound Films, a small video production agency, is headquartered in London, England. The team provides Video Production and Broadcast Video.
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$5,000+$100 - $149 / hr2 - 9Stafford, TX
Services provided
Launched in 2013, Promovere Media Group is a video production agency. The company provides Video Production and Web Design.
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$10,000+$150 - $199 / hr2 - 9Barrow upon Soar, England
Services provided
Creative IO Limited is a small video production agency launched in 2002. Their team specializes in Video Production and Event Marketing.
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$5,000+$100 - $149 / hr2 - 9San Antonio, TX
Services provided
JEH Productions is a San Antonio, Texas-based video production company. The team provides Video Production and Advertising.
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$10,000+$150 - $199 / hr2 - 9Slough, England
Services provided
Video production company Resource Productions Ltd was founded in 1999. The team offers Video Production and Advertising.
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List of the Top 15 Video Production Agencies
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$10,000+$150 - $199 / hr50 - 249Milano, Italy
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
75% Video Production25% Other -
$10,000+$100 - $149 / hr2 - 9Costa Mesa, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed2 - 9Toronto, Canada
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
90% Video Production10% Other -
$10,000+$50 - $99 / hr10 - 49Kraków, Poland
Ability to deliver
38.2/40.019.4/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
100% Video Production -
$10,000+$100 - $149 / hr2 - 9London, England
Ability to deliver
37.3/40.018.4/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Huntington Beach, CA
Ability to deliver
37.1/40.018.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Video Production -
$25,000+$200 - $300 / hr2 - 9Walnut Creek, CA
Ability to deliver
37.1/40.018.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
80% Video Production20% Other -
$10,000+Undisclosed10 - 49Miami, FL
Ability to deliver
37/40.017.4/20 Reviews9.7/10 Clients & Experience9.9/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9New York, NY
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
75% Video Production25% Other -
$25,000+Undisclosed50 - 249Brooklyn, NY
Ability to deliver
36.9/40.017.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$10,000+$50 - $99 / hr10 - 49Kraków, Poland
Ability to deliver
36.8/40.017.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
60% Video Production40% Other -
$1,000+$100 - $149 / hr2 - 9Santa Monica, CA
Ability to deliver
36.7/40.018.2/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
100% Video Production -
$10,000+$50 - $99 / hr2 - 9Oakland, CA
Ability to deliver
36.7/40.018.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
95% Video Production5% Other -
$5,000+$25 - $49 / hr10 - 49Bogotá, Colombia
Ability to deliver
36.6/40.017.4/20 Reviews9.9/10 Clients & Experience9.3/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Denver, CO
Ability to deliver
36.6/40.018.2/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
100% Video Production -
$5,000+Undisclosed2 - 9Chicago, IL
Ability to deliver
36.4/40.020/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
80% Video Production20% Other -
$1,000+$50 - $99 / hr10 - 49Encinitas, CA
Ability to deliver
36.4/40.017.2/20 Reviews9.8/10 Clients & Experience9.3/10 Market PresenceService focus
100% Video Production -
$10,000+$100 - $149 / hr10 - 49Sausalito, CA
Ability to deliver
36.3/40.017.6/20 Reviews10/10 Clients & Experience8.7/10 Market PresenceService focus
100% Video Production -
$5,000+Undisclosed10 - 49Somerville, MA
Ability to deliver
36.3/40.016.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$5,000+$150 - $199 / hr2 - 9Carleton Place, Canada
Ability to deliver
36.3/40.018.2/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
90% Video Production10% Other -
$10,000+Undisclosed2 - 9Baltimore, MD
Ability to deliver
36.3/40.017.2/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr10 - 49Chicago, IL
Ability to deliver
36.2/40.018.2/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
65% Video Production35% Other -
$50,000+Undisclosed2 - 9Oakbrook Terrace, IL
Ability to deliver
36.1/40.016.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr2 - 9San Francisco, CA
Ability to deliver
35.9/40.016.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Irvine, CA
Ability to deliver
35.9/40.016.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$1,000+$100 - $149 / hr2 - 9Los Angeles, CA
Ability to deliver
35.9/40.016.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
80% Video Production20% Other -
$10,000+$150 - $199 / hr2 - 9Brooklyn, NY
Ability to deliver
35.8/40.018/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr2 - 9Covina, CA
Ability to deliver
35.8/40.016.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
75% Video Production25% Other -
UndisclosedUndisclosed10 - 49Santo Domingo, Dominican Republic
Ability to deliver
35.8/40.016.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$1,000+$150 - $199 / hr50 - 249Inglewood, CA
Ability to deliver
35.7/40.016/20 Reviews9.8/10 Clients & Experience9.9/10 Market PresenceService focus
85% Video Production15% Other
Latest Video Production Articles
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What Makes Viewers Watch: Data on Short-Form Content
Don't let scroll-happy viewers blow past your short-form video. Learn how to engage them with humor, arresting visuals, strong hooks, and more.
Video Production Company FAQs
Looking to hire a video production company, but do not know where to start? Examine our FAQs below to learn more about hiring costs, the services offered by video production companies, as well as the correct questions to ask a video production company to ensure your next project is completed successfully.
Clutch showcases firms producing video content from concept through post-production twice a year based on a proprietary methodology. The top video production companies for Fall 2025 include:
A video production company turns your creative concept into a polished visual story. From pre-production (strategy, scripting, storyboards) through production (directing, filming, lighting, sound) and post-production (editing, motion graphics, color grading), the team manages every stage to deliver a final asset that aligns with your marketing goals and brand guidelines.
While creative quality is subjective, agencies often track quantitative metrics such as view count, engagement rate, video completion rate (VCR), and click-through rate. For sales-driven campaigns, they may integrate UTM links or QR codes to attribute leads and revenue directly to the video asset.
- Who will be on the core crew, and will you outsource any roles?
- What cameras, lighting, and editing software do you use?
- How many revision rounds are included, and what costs extra?
- Can you meet our launch deadline, and what milestones will you set?
- How will you measure success? How about engagement, view-through rate, conversions?
- Who owns the raw footage and final deliverables?
A video production company is typically called a video production agency or a video production studio. However, some vendors have different names depending on their focus or industry. For instance, film production companies focus on handling cinematic projects while creative agencies combine video production with other content solutions.
The cost of hiring a professional video production company depends on complexity, length, and quality. Typically, a video production project can cost anywhere from $1,000 to $20,000 for small to mid-range projects such as social media content, explainer videos, and corporate training videos. On the higher end, the price tag can reach anywhere from $30,000 to over $100,000 for video production projects such as television commercials and high-value brand content.
Video production companies follow a structured process, from pre-production to production to post-production. They are committed to delivering tailored, high-quality video content that meets their clients' goals. Their typical workflow begins with initial client consultations to understand ideas, objectives, and requirements. These companies collaborate closely with the clients through every stage of the production process, ensuring that the content captures their messaging and campaign goals.
Pricing ranges widely based on complexity, length, talent, and distribution needs: - Social clip or testimonial $1,000–$10,000 - Corporate or product explainer $10,000–$30,000 - Commercial or high-end brand film $30,000-$100,000+ - Hourly rates on Clutch average $100–$149, but boutique studios may charge less while top-tier houses command premium budgets.
- Review portfolios to confirm quality and style.
- Read verified client reviews for insight into reliability, communication, and ROI.
- Confirm they offer the specific video production services (e.g., animation, VFX, live events) your project requires.
- Evaluate cultural fit and transparency. Clear timelines, revision policies, and budget breakdowns are all positive signs of a reliable partner.
- Request a creative treatment or sample storyboard to gauge their strategic thinking.
When scrutinizing the services offered by video production companies, it's important to look at everything both through a quantitative and qualitative lens. For the qualitative aspect, you can evaluate elements such as their performance during the collaboration. Were they easy to work with? How is the quality of the output? Did they deliver the video on time and budget? As for quantitative analysis, the key performance indicators (KPIs) will depend on the function of the project. Here are the common metrics to keep an eye on:
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Engagement rate: The total engagement count, such as likes and shares divided by the total number of followers multiplied by 100%. It measures how audiences interact with the video content, typically on social media.
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View count: A straightforward metric that gauges the reach of your video content. A high view count means that your video is seen by more people.
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Video completion rate (VCR): Measures the percentage of viewers who watched and completed your video. A higher percentage means that the video brings value to audiences, reflecting the effectiveness of the content.
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Click-through rate: The number of clicks your video is clicked to play. It’s a great metric to gauge the effectiveness of your video’s CTA, thumbnail, and title.
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Bounce rate: The percentage of viewers who don’t finish your video. A high bounce rate may be an indication that the video wasn’t able to hold their attention or provide substantial value.
- Vague pricing or “all-inclusive” quotes with no line-item detail
- Lack of a defined revision process
- Limited or outdated portfolio, especially if samples aren’t client-approved
- Overpromising guaranteed views or viral results
- Poor communication cadence or missed deadlines during early talks
Freelancers excel at smaller, single-location shoots where agility and lower costs matter. Agencies bring larger crews, specialized departments (e.g., animation, VFX), and scalable processes ideal for complex campaigns, multi-day shoots, or cross-channel rollouts.