Top Video Production Companies
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Costa Mesa, CAServices provided
See all 166 projectsSparkhouse is a versatile multimedia production company specializing in video production, videography, and post-production services. With 100% positive feedback across reviews, clients commend their professionalism, on-time delivery, and excellent communication. Notably, 70% of reviewers highlight their ability to deliver high-quality products within budget, while 50% emphasize their flexible and collaborative approach to meet client needs.
$5,000+$100 - $149 / hr2 - 9Singapore, SingaporeServices provided
See all 17 projectsBLACKBIRD PRODUCTIONS is a multimedia production company specializing in videography, video editing, and corporate video production, offering comprehensive services from cinematography to post-production. With a 100% positive feedback rate, clients consistently praise their flexibility, professionalism, and timely delivery, emphasizing their ability to accommodate changes and provide high-quality visual content suited for various digital and social media platforms.
$5,000+$200 - $300 / hr10 - 49Toronto, CanadaServices provided
See all 18 projectsGardner Productions Group is a professional multimedia production company excelling in Video Production, Film Editing and Production, and Corporate Video Production. With 100% positive feedback, clients consistently praise their high-quality assets, timely delivery, and exceptional project management. The company's strong culture fit and adaptability have made them a preferred choice for creative commercials and brand awareness initiatives.
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$1,000+$100 - $149 / hr10 - 49Le Kremlin-Bicêtre, France
Services provided
Purée Maison is an user experience company. Their team is based in Le Kremlin-Bicêtre, France and provides UX/UI Design and Video Production.
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$1,000+$50 - $99 / hr10 - 49New York, NY
Services provided
The Web Founders is a small branding company located in New York, New York. Their services include Branding and Content Marketing.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Dallas, TXServices provided
See all 11 projectsThink Branded Media is a distinguished multimedia production company that specializes in video production services, including cinematography, videography, and post-production services. Across their reviews, 100% of the feedback is positive, highlighting their creativity, collaborative approach, and timeliness, with 70% of clients being impressed by their ability to deliver high-quality, engaging videos within budget and on schedule.
$5,000+$100 - $149 / hr2 - 9Montreal, CanadaServices provided
See all 9 projects5 Pound Media is a dynamic video production company offering comprehensive services such as cinematography, video editing, and post-production, with a focus on innovative and creative solutions. Feedback from clients is overwhelmingly positive, with over 90% highlighting their professionalism, adaptability, and collaborative spirit. The company's ability to deliver high-quality video content for diverse industries, including healthcare, real estate, and media, is consistently praised.
$5,000+$100 - $149 / hr2 - 9Huntington Beach, CAServices provided
See all 35 projectsFeel Right Inc. is a distinguished video production company specializing in Corporate Video Production, Film Editing and Production, and Video Post Production services. With a 100% positive feedback rate, clients commend their high-quality outputs and proactive project management. Remarkable strengths include creative script development and professional cinematography, with 90% of reviewers highlighting their outstanding communication and collaboration abilities.
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$5,000+$25 - $49 / hr10 - 49Guadalajara, Mexico
Services provided
Founded in 2009, Visualma is a small AR/VR development company based in Guadalajara, Mexico. Their team specializes in AR/VR development and Video Production.
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$5,000+$100 - $149 / hr10 - 49Chicago, IL
Services provided
Small Event Marketing company BlackOak Technical Productions, is headquartered in Chicago, Illinois. Their services include Event Marketing and Web Design.
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$1,000+< $25 / hr10 - 49Edmonton, Canada
Services provided
Established in 2007, CHRIS BERNARD PHOTOGRAPHY INC. Is a small Edmonton, Canada-based SEO agency. Their team provides Search Engine Optimization and Graphic Design.
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$1,000+Undisclosed10 - 49Nerokouros, Greece
Services provided
Founded in 2015, Indigo View Productions is a small Advertising company in Nerokouros, Greece. Their team specializes in Advertising and Media Planning & Buying.
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$5,000+$100 - $149 / hr10 - 49Berlin, Germany
Services provided
ZENTRALNORDEN Kreativgesellschaft mbH, an Advertising company, was launched in 2010. The firm focuses on Advertising and Branding.
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr2 - 9Toronto, CanadaServices provided
See all 52 projectsOrigin Films is a distinguished multimedia production company specializing in videography, film production, and corporate video production. They consistently receive positive feedback, with 100% of reviews highlighting their exceptional project management and creative storytelling capabilities. Notably, 85% of reviewers commend their ability to enhance brand visibility and engagement through visually compelling video content. Overall, clients appreciate their professionalism, creativity, and attention to detail.
$5,000+$50 - $99 / hr10 - 49Barcelona, SpainServices provided
See all 12 projectsSIERRA is a multimedia production company specializing in corporate video production, video editing, and film production. They are praised for their creative storytelling, strong proposals, and effective project management. Approximately 75% of reviews highlight their collaboration and accountability, while some suggest improvement in proactive client engagement. Overall, SIERRA's services are well-regarded, achieving high client satisfaction.
$5,000+Undisclosed2 - 9Anderson, SCServices provided
See all 4 projectsFilmit.xyz is a video production company specializing in multimedia production and corporate video production. Reviews highlight their exceptional skills in video editing and production, with 100% of feedback being positive. Clients commend their creativity, professionalism, and ability to deliver high-quality, visually engaging results on time, with a particular emphasis on their strong communication and responsiveness to client needs.
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$5,000+$100 - $149 / hr10 - 49Groningen, Netherlands
Services provided
Advertising company Phil & Flo Creative Studio is headquartered in Groningen, Netherlands and Amsterdam, Netherlands. Their services include Advertising and Branding.
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Undisclosed$50 - $99 / hr10 - 49Staré Mesto, Slovakia
Services provided
Headquartered in Staré Mesto, Slovakia, Promiseo is a social media marketing company. Launched in 2009, the team offers Social Media Marketing and Content Marketing.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr2 - 9Santa Monica, CAServices provided
See all 42 projectsBrandefy is a multimedia production company specializing in videography and post-production services, including motion graphics and video editing. Across its reviews, clients consistently praise Brandefy for its exceptional project management, professionalism, and high-quality video content, with 100% positive feedback. Marton Varon, Brandefy's Executive Producer, is frequently highlighted for his hands-on involvement and problem-solving skills, ensuring projects are delivered on time and on budget.
$10,000+$150 - $199 / hr2 - 9San Francisco, CAServices provided
See all 14 projectsZero One Digital Media is a video production company specializing in multimedia production, video editing, and corporate video production. The company is consistently praised for its professionalism and high-quality work, with 100% of reviewers highlighting its collaborative and responsive approach. Their expertise in video production, from cinematography to post-production services, is frequently commended, making them a trusted partner for various complex projects.
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UndisclosedUndisclosed10 - 49
Services provided
AVT Productions is an Event Marketing company in Santa Clara, California. They specialize in Event Marketing and Video Production and were founded in 1987.
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$25,000+$50 - $99 / hr10 - 49Wrocław, Poland
Services provided
John Weston Group is a branding company. They are located in Wrocław, Poland, and their services include Branding and Event Marketing.
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$5,000+$100 - $149 / hr10 - 49Ramat Gan, Israel
Services provided
Founded in 2011, Topa Netvertising is a branding company. Their services include Branding and Social Media Marketing.
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$1,000+< $25 / hr50 - 249
Services provided
Evonix Technologies is a web development firm. Their midsize team of employees is headquartered in Pune, India. Their team provides Web Development and Mobile App Development.
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$1,000+$25 - $49 / hr10 - 49New Delhi, India
Services provided
In New Delhi, India, MLabs Digital is a small social media marketing company. Their services include Social Media Marketing and Content Marketing.
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Undisclosed$50 - $99 / hr2 - 9
Services provided
Media Lily Bridal is a Corporate Photography company. They provide Corporate Photography and Video Production and were established in 2020. The firm is in Thành phố Hồ Chí Minh, Vietnam.
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$1,000+$50 - $99 / hr10 - 49Columbus, OH
Services provided
See all 1 projectsShedless Media offers website redesign and search engine optimization services. Their clients note significant increases in site visits and qualified leads, crediting the company for its excellent communication, thorough documentation, and a streamlined, aesthetically pleasing final product. Shedless Media is praised for its professionalism and effective project management.
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$10,000+$150 - $199 / hr10 - 49Knoxville, TN
Services provided
Launched in 1983, Asen Marketing and Advertising is a Digital Strategy company. The agency offers Digital Strategy and Social Media Marketing.
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$1,000+$50 - $99 / hr10 - 49London, England
Services provided
Komodo is a social media marketing company located in London, England and Darlinghurst, Australia. Their services include Social Media Marketing and Content Marketing.
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$10,000+$300+ / hr250 - 999
Services provided
See all 1 projectsProfessional Web Maker specializes in website and design development, including creating fully functioning Magento websites and multiple sites on various programming platforms. Overall feedback highlights their timely delivery, cost-effective custom packages, and responsive project management. Clients appreciate their alignment with company values and the high quality of work, although extended operating hours could be beneficial.
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$5,000+Undisclosed2 - 9Brooklyn, NY
Services provided
Graphic design company ImageThink was founded in 2009. The company focuses on Graphic Design and Video Production, and is small.
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$1,000+$25 - $49 / hr10 - 49
Services provided
See all 1 projectsBytes Blitzz specializes in creating functional websites with marketplace capabilities, payment integrations, and SEO services. The reviews highlight the company's outstanding communication, impressive problem-solving skills, and timely delivery of services, resulting in significant ROI for clients. Overall, clients express satisfaction with Bytes Blitzz’s professionalism and effectiveness in meeting project objectives.
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$1,000+$50 - $99 / hr10 - 49Montréal, Canada
Services provided
Tera Marketing, a small Advertising company, is based in Montréal, Canada. The team specializes in Advertising and Branding.
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$1,000+Undisclosed2 - 9
Services provided
Concept95 is a branding agency headquartered in Warszawa, Poland. The team offers Branding and Social Media Marketing.
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Undisclosed$100 - $149 / hr50 - 249Camp Hill, PA
Services provided
See all 1 projectsDigital Insides offers tailored digital marketing services, including SEO and SMM, designed to help businesses thrive online. The reviews highlight their commitment to timely project delivery, accuracy in cost estimation, and a personalized approach to strategy. While clients praise their efficiency and effectiveness, suggestions for improved communication and transparency in strategy details are noted.
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$1,000+< $25 / hr2 - 9Bhubaneswar, India
Services provided
Last Page Studio is a video production company launched in 2018. The agency focuses on Video Production and Content Marketing.
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$50,000+$25 - $49 / hr250 - 999Stockport, England
Services provided
APS Group is a midsize print design company based in Stockport, England and London, England. The team offers Print Design and Direct Marketing.
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$1,000+< $25 / hr250 - 999Dhaka, Bangladesh
Services provided
Clip and Touch is a web design company. They were founded in 2018, and their services include Web Design and Architectural Design.
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UndisclosedUndisclosed250 - 999
Services provided
Front Row is a SEO agency. Founded in 2012, the team offers Search Engine Optimization and Web Development.
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$5,000+$100 - $149 / hr2 - 9Sanford, FL
Services provided
Häna Media & Marketing, a Marketing Strategy company, was launched in 2017. The team specializes in Marketing Strategy and Branding.
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$1,000+Undisclosed2 - 9Philadelphia, PA
Services provided
Headquartered in Philadelphia, Pennsylvania, Value Video Marketing is a small Content Marketing company. Their services include Content Marketing and Digital Strategy.
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$75,000+Undisclosed10 - 49
Services provided
See all 2 projectsMamboo Entertainment is a UAE-based, AI-powered game publisher with more than 1B installs and a mission to create the greatest gaming experience™
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UndisclosedUndisclosed10 - 49Quito, Ecuador
Services provided
Reversal Studio is a graphic design agency. Their small team is based in Quito, Ecuador. Their team offers Graphic Design and Video Production.
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$1,000+Undisclosed10 - 49Nairobi, Kenya
Services provided
Kapu Digital is a small branding firm located in Nairobi, Kenya. Their services include Branding and Video Production.
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$5,000+$100 - $149 / hr10 - 49Austin, TX
Services provided
Suited is a branding firm. They were established in 2016 and offer Branding and Web Design.
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$1,000+$150 - $199 / hr2 - 9Vientiane, Laos
Services provided
Play Creative Lab is a branding company. They are located in Vientiane, Laos and have small team of experts. Their services include Branding and Content Marketing.
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$10,000+$50 - $99 / hr10 - 49Chennai, India
Services provided
Pixlnexs is a Product Design company launched in 2001. The team provides Product Design and Print Design.
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$1,000+< $25 / hr10 - 49
Services provided
HelpfulDocs is a Content Marketing company. The team provides Content Marketing and Other Digital Marketing, and the firm is headquartered in London, England.
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UndisclosedUndisclosed10 - 49Patna, India
Services provided
Established in 2022, Maac Patna is a web design company. Headquartered in Patna, India, the team provides Web Design and Graphic Design.
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$1,000+$100 - $149 / hr10 - 49London, England
Services provided
Deviceful is a graphic design agency in London, England. Established in 2015, the team provides Graphic Design and Video Production.
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$10,000+$25 - $49 / hr10 - 49
Services provided
HobbyStudio is a graphic design agency. Established in 2010, the agency offers Graphic Design and Video Production.
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$1,000+$25 - $49 / hr10 - 49Accra, Ghana
Services provided
Entamoty Media Ltd is a media planning and buying agency. They were established in 2017 and offer Media Planning & Buying and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Tonawanda, NY
Services provided
Express Web Pro is a web design agency. Headquartered in Tonawanda, New York, their small team offers Web Design and Logo. The firm was established in 2000.
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$1,000+$50 - $99 / hr10 - 49Ikeja, Nigeria
Services provided
ULTRASHOT is a Broadcast Video company. Established in 2017, the team specializes in Broadcast Video and Video Production. The firm is headquartered in Ikeja, Nigeria and Abuja, Nigeria.
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$5,000+$300+ / hr10 - 49Sheridan, WY
Services provided
YT Era is a Sheridan, Wyoming-based Marketing Strategy company. They focus on Marketing Strategy and Content Marketing.
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$1,000+Undisclosed10 - 49Singapore
Services provided
Video production company KittyKat is headquartered in Singapore. Their services include Video Production and Corporate Photography.
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$1,000+$25 - $49 / hr10 - 49Dhaka, Bangladesh
Services provided
Studio Z is an Event Management company. Their small team of employees is based in Dhaka, Bangladesh. Their team focuses on Event Management and Video Production.
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$1,000+$50 - $99 / hr10 - 49Surat, India
Services provided
Anemative Pvt Ltd, a small Corporate Training & Coaching company, is based in Surat, India. Their services include Corporate Training & Coaching and Mobile & App Marketing.
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UndisclosedUndisclosed10 - 49Barrhead, Scotland
Services provided
Launched in 2023, Sonus Events is a small Barrhead, Scotland-based video production agency. Their team focuses on Video Production and Lighting Design.
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$5,000+Undisclosed10 - 49Worsley, England
Services provided
Audio Production company Atomik Growth is in Worsley, England. Their services include Audio Production and Content Marketing.
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$5,000+$50 - $99 / hr10 - 49Parrish, FL
Services provided
Bylittle Learning, LLC is a graphic design company founded in 2022. The team offers Graphic Design and Video Production.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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List of the Top 15 Video Production Agencies
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$10,000+$150 - $199 / hr50 - 249Milano, Italy
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
75% Video Production25% Other -
$10,000+$100 - $149 / hr2 - 9Costa Mesa, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed2 - 9Toronto, Canada
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
90% Video Production10% Other -
$10,000+$50 - $99 / hr10 - 49Kraków, Poland
Ability to deliver
38.2/40.019.4/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
100% Video Production -
$10,000+$100 - $149 / hr2 - 9London, England
Ability to deliver
37.3/40.018.4/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Huntington Beach, CA
Ability to deliver
37.1/40.018.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Video Production -
$25,000+$200 - $300 / hr2 - 9Walnut Creek, CA
Ability to deliver
37.1/40.018.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
80% Video Production20% Other -
$10,000+Undisclosed10 - 49Miami, FL
Ability to deliver
37/40.017.4/20 Reviews9.7/10 Clients & Experience9.9/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9New York, NY
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
75% Video Production25% Other -
$25,000+Undisclosed50 - 249Brooklyn, NY
Ability to deliver
36.9/40.017.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$10,000+$50 - $99 / hr10 - 49Kraków, Poland
Ability to deliver
36.8/40.017.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
60% Video Production40% Other -
$1,000+$100 - $149 / hr2 - 9Santa Monica, CA
Ability to deliver
36.7/40.018.2/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
100% Video Production -
$10,000+$50 - $99 / hr2 - 9Oakland, CA
Ability to deliver
36.7/40.018.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
95% Video Production5% Other -
$5,000+$25 - $49 / hr10 - 49Bogotá, Colombia
Ability to deliver
36.6/40.017.4/20 Reviews9.9/10 Clients & Experience9.3/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Denver, CO
Ability to deliver
36.6/40.018.2/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
100% Video Production -
$5,000+Undisclosed2 - 9Chicago, IL
Ability to deliver
36.4/40.020/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
80% Video Production20% Other -
$1,000+$50 - $99 / hr10 - 49Encinitas, CA
Ability to deliver
36.4/40.017.2/20 Reviews9.8/10 Clients & Experience9.3/10 Market PresenceService focus
100% Video Production -
$10,000+$100 - $149 / hr10 - 49Sausalito, CA
Ability to deliver
36.3/40.017.6/20 Reviews10/10 Clients & Experience8.7/10 Market PresenceService focus
100% Video Production -
$5,000+Undisclosed10 - 49Somerville, MA
Ability to deliver
36.3/40.016.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$5,000+$150 - $199 / hr2 - 9Carleton Place, Canada
Ability to deliver
36.3/40.018.2/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
90% Video Production10% Other -
$10,000+Undisclosed2 - 9Baltimore, MD
Ability to deliver
36.3/40.017.2/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr10 - 49Chicago, IL
Ability to deliver
36.2/40.018.2/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
65% Video Production35% Other -
$50,000+Undisclosed2 - 9Oakbrook Terrace, IL
Ability to deliver
36.1/40.016.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr2 - 9San Francisco, CA
Ability to deliver
35.9/40.016.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Irvine, CA
Ability to deliver
35.9/40.016.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$1,000+$100 - $149 / hr2 - 9Los Angeles, CA
Ability to deliver
35.9/40.016.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
80% Video Production20% Other -
$10,000+$150 - $199 / hr2 - 9Brooklyn, NY
Ability to deliver
35.8/40.018/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr2 - 9Covina, CA
Ability to deliver
35.8/40.016.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
75% Video Production25% Other -
UndisclosedUndisclosed10 - 49Santo Domingo, Dominican Republic
Ability to deliver
35.8/40.016.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$1,000+$150 - $199 / hr50 - 249Inglewood, CA
Ability to deliver
35.7/40.016/20 Reviews9.8/10 Clients & Experience9.9/10 Market PresenceService focus
85% Video Production15% Other
Latest Video Production Articles
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What Makes Viewers Watch: Data on Short-Form Content
Don't let scroll-happy viewers blow past your short-form video. Learn how to engage them with humor, arresting visuals, strong hooks, and more.
Video Production Company FAQs
Looking to hire a video production company, but do not know where to start? Examine our FAQs below to learn more about hiring costs, the services offered by video production companies, as well as the correct questions to ask a video production company to ensure your next project is completed successfully.
Clutch showcases firms producing video content from concept through post-production twice a year based on a proprietary methodology. The top video production companies for Fall 2025 include:
A video production company turns your creative concept into a polished visual story. From pre-production (strategy, scripting, storyboards) through production (directing, filming, lighting, sound) and post-production (editing, motion graphics, color grading), the team manages every stage to deliver a final asset that aligns with your marketing goals and brand guidelines.
While creative quality is subjective, agencies often track quantitative metrics such as view count, engagement rate, video completion rate (VCR), and click-through rate. For sales-driven campaigns, they may integrate UTM links or QR codes to attribute leads and revenue directly to the video asset.
- Who will be on the core crew, and will you outsource any roles?
- What cameras, lighting, and editing software do you use?
- How many revision rounds are included, and what costs extra?
- Can you meet our launch deadline, and what milestones will you set?
- How will you measure success? How about engagement, view-through rate, conversions?
- Who owns the raw footage and final deliverables?
A video production company is typically called a video production agency or a video production studio. However, some vendors have different names depending on their focus or industry. For instance, film production companies focus on handling cinematic projects while creative agencies combine video production with other content solutions.
The cost of hiring a professional video production company depends on complexity, length, and quality. Typically, a video production project can cost anywhere from $1,000 to $20,000 for small to mid-range projects such as social media content, explainer videos, and corporate training videos. On the higher end, the price tag can reach anywhere from $30,000 to over $100,000 for video production projects such as television commercials and high-value brand content.
Video production companies follow a structured process, from pre-production to production to post-production. They are committed to delivering tailored, high-quality video content that meets their clients' goals. Their typical workflow begins with initial client consultations to understand ideas, objectives, and requirements. These companies collaborate closely with the clients through every stage of the production process, ensuring that the content captures their messaging and campaign goals.
Pricing ranges widely based on complexity, length, talent, and distribution needs: - Social clip or testimonial $1,000–$10,000 - Corporate or product explainer $10,000–$30,000 - Commercial or high-end brand film $30,000-$100,000+ - Hourly rates on Clutch average $100–$149, but boutique studios may charge less while top-tier houses command premium budgets.
- Review portfolios to confirm quality and style.
- Read verified client reviews for insight into reliability, communication, and ROI.
- Confirm they offer the specific video production services (e.g., animation, VFX, live events) your project requires.
- Evaluate cultural fit and transparency. Clear timelines, revision policies, and budget breakdowns are all positive signs of a reliable partner.
- Request a creative treatment or sample storyboard to gauge their strategic thinking.
When scrutinizing the services offered by video production companies, it's important to look at everything both through a quantitative and qualitative lens. For the qualitative aspect, you can evaluate elements such as their performance during the collaboration. Were they easy to work with? How is the quality of the output? Did they deliver the video on time and budget? As for quantitative analysis, the key performance indicators (KPIs) will depend on the function of the project. Here are the common metrics to keep an eye on:
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Engagement rate: The total engagement count, such as likes and shares divided by the total number of followers multiplied by 100%. It measures how audiences interact with the video content, typically on social media.
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View count: A straightforward metric that gauges the reach of your video content. A high view count means that your video is seen by more people.
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Video completion rate (VCR): Measures the percentage of viewers who watched and completed your video. A higher percentage means that the video brings value to audiences, reflecting the effectiveness of the content.
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Click-through rate: The number of clicks your video is clicked to play. It’s a great metric to gauge the effectiveness of your video’s CTA, thumbnail, and title.
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Bounce rate: The percentage of viewers who don’t finish your video. A high bounce rate may be an indication that the video wasn’t able to hold their attention or provide substantial value.
- Vague pricing or “all-inclusive” quotes with no line-item detail
- Lack of a defined revision process
- Limited or outdated portfolio, especially if samples aren’t client-approved
- Overpromising guaranteed views or viral results
- Poor communication cadence or missed deadlines during early talks
Freelancers excel at smaller, single-location shoots where agility and lower costs matter. Agencies bring larger crews, specialized departments (e.g., animation, VFX), and scalable processes ideal for complex campaigns, multi-day shoots, or cross-channel rollouts.