Brand Doula

BACKGROUND

Please describe your company and position.

I am the Product Owner of Aromaflowers

Describe what your company does in a single sentence.

Aromaflowers is a craft flower décor boutique creating elegant floral arrangements and custom decorations for events and interiors.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Brand Doula to accomplish?

• Creating logo and identity

SOLUTION

How did you find Brand Doula?

Referral

Why did you select Brand Doula over others?

• Good value for cost
• Referred to me

How many teammates from Brand Doula were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Brand Doula created the full logo and visual identity for my flower décor boutique, Aromaflowers. The scope of work included research and creative direction, moodboard development, color and typography selection, and the design of a refined monogram logo that reflects the brand’s artisanal and elegant style. The final deliverables included the primary logo, alternate logo variations, and visual identity guidelines for consistent use across digital and printed materials.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Since this project focused on logo and brand identity design, the results were more qualitative than numerical. The new branding immediately received positive feedback from my clients and followers, and it now represents my business with a more professional and elegant image. The logo helped me build stronger brand recognition and attract new customers who discovered my shop through social media.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management was clear and well-organized from the start. The Brand Doula team provided a transparent timeline at the beginning — one week for gathering requirements, four days for the first design drafts, and three days for final revisions and approval. They communicated efficiently throughout the process and even delivered the final work earlier than planned.

What was your primary form of communication with Brand Doula?

Virtual Meeting

What did you find most impressive or unique about this company?

What impressed us most was the simplicity, transparency, and clarity of the whole process. There was no unnecessary back-and-forth — everything was professional, efficient, and delivered with great quality. I also appreciated the friendly communication and how genuinely the team tried to understand our business and its identity before designing.

Are there any areas for improvement or something Brand Doula could have done differently?

Everything was great — the process went smoothly, and we were fully satisfied with the results. We only look forward to seeing Brand Doula expand their services in the future, especially in content production and brand storytelling.