Top Video Production Companies
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Costa Mesa, CAServices provided
See all 166 projectsSparkhouse is a versatile multimedia production company specializing in video production, videography, and post-production services. With 100% positive feedback across reviews, clients commend their professionalism, on-time delivery, and excellent communication. Notably, 70% of reviewers highlight their ability to deliver high-quality products within budget, while 50% emphasize their flexible and collaborative approach to meet client needs.
$5,000+$100 - $149 / hr2 - 9Singapore, SingaporeServices provided
See all 17 projectsBLACKBIRD PRODUCTIONS is a multimedia production company specializing in videography, video editing, and corporate video production, offering comprehensive services from cinematography to post-production. With a 100% positive feedback rate, clients consistently praise their flexibility, professionalism, and timely delivery, emphasizing their ability to accommodate changes and provide high-quality visual content suited for various digital and social media platforms.
$5,000+$200 - $300 / hr10 - 49Toronto, CanadaServices provided
See all 18 projectsGardner Productions Group is a professional multimedia production company excelling in Video Production, Film Editing and Production, and Corporate Video Production. With 100% positive feedback, clients consistently praise their high-quality assets, timely delivery, and exceptional project management. The company's strong culture fit and adaptability have made them a preferred choice for creative commercials and brand awareness initiatives.
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$1,000+$25 - $49 / hr2 - 9Dhaka, Bangladesh
Services provided
Established in 2024, Nuvolix is a web design agency. The team focuses on Web Design and UX/UI Design.
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Undisclosed< $25 / hr2 - 9
Services provided
Legends Ai Lab is a branding agency. They provide Branding and Graphic Design and were founded in 2025. The company is located in Islamabad, Pakistan.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Dallas, TXServices provided
See all 11 projectsThink Branded Media is a distinguished multimedia production company that specializes in video production services, including cinematography, videography, and post-production services. Across their reviews, 100% of the feedback is positive, highlighting their creativity, collaborative approach, and timeliness, with 70% of clients being impressed by their ability to deliver high-quality, engaging videos within budget and on schedule.
$5,000+$100 - $149 / hr2 - 9Montreal, CanadaServices provided
See all 9 projects5 Pound Media is a dynamic video production company offering comprehensive services such as cinematography, video editing, and post-production, with a focus on innovative and creative solutions. Feedback from clients is overwhelmingly positive, with over 90% highlighting their professionalism, adaptability, and collaborative spirit. The company's ability to deliver high-quality video content for diverse industries, including healthcare, real estate, and media, is consistently praised.
$5,000+$100 - $149 / hr2 - 9Huntington Beach, CAServices provided
See all 35 projectsFeel Right Inc. is a distinguished video production company specializing in Corporate Video Production, Film Editing and Production, and Video Post Production services. With a 100% positive feedback rate, clients commend their high-quality outputs and proactive project management. Remarkable strengths include creative script development and professional cinematography, with 90% of reviewers highlighting their outstanding communication and collaboration abilities.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Located in Nashik, India, Obfusnk is a small user experience design company. The team offers UX/UI Design and Graphic Design.
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$1,000+$25 - $49 / hr2 - 9Surat, India
Services provided
Align GFX is a branding agency. Located in Surat, India and Nordhausen, Germany, their small team specializes in Branding and Web Design. The firm was founded in 2023.
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$5,000+$100 - $149 / hr10 - 49
Services provided
Established in 2014, ArpaNet Media is a social media marketing agency. The team provides Social Media Marketing and Content Marketing.
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$25,000+< $25 / hr10 - 49Ahmedabad, India
Services provided
Panther Studio Pvt Ltd is an AR/VR development company. Their small team of employees is headquartered in Ahmedabad, India. Their team specializes in AR/VR development and Graphic Design.
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UndisclosedUndisclosedFreelancer
Services provided
Do Multimedia is a North Olmsted, Ohio-based web design company. They focus on Web Design and Video Production.
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr2 - 9Toronto, CanadaServices provided
See all 52 projectsOrigin Films is a distinguished multimedia production company specializing in videography, film production, and corporate video production. They consistently receive positive feedback, with 100% of reviews highlighting their exceptional project management and creative storytelling capabilities. Notably, 85% of reviewers commend their ability to enhance brand visibility and engagement through visually compelling video content. Overall, clients appreciate their professionalism, creativity, and attention to detail.
$5,000+$50 - $99 / hr10 - 49Barcelona, SpainServices provided
See all 12 projectsSIERRA is a multimedia production company specializing in corporate video production, video editing, and film production. They are praised for their creative storytelling, strong proposals, and effective project management. Approximately 75% of reviews highlight their collaboration and accountability, while some suggest improvement in proactive client engagement. Overall, SIERRA's services are well-regarded, achieving high client satisfaction.
$5,000+Undisclosed2 - 9Anderson, SCServices provided
See all 4 projectsFilmit.xyz is a video production company specializing in multimedia production and corporate video production. Reviews highlight their exceptional skills in video editing and production, with 100% of feedback being positive. Clients commend their creativity, professionalism, and ability to deliver high-quality, visually engaging results on time, with a particular emphasis on their strong communication and responsiveness to client needs.
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UndisclosedUndisclosed10 - 49Bengaluru, India
Services provided
QiWorks, a branding company, was launched in 2015. The team offers Branding and Content Marketing and is headquartered in Bengaluru, India.
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UndisclosedUndisclosed10 - 49Dublin 9, Ireland
Services provided
Squash the Ideas is a branding agency. The small Dublin 9, Ireland-based team offers Branding and Video Production. The agency was founded in 2019.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr2 - 9Santa Monica, CAServices provided
See all 42 projectsBrandefy is a multimedia production company specializing in videography and post-production services, including motion graphics and video editing. Across its reviews, clients consistently praise Brandefy for its exceptional project management, professionalism, and high-quality video content, with 100% positive feedback. Marton Varon, Brandefy's Executive Producer, is frequently highlighted for his hands-on involvement and problem-solving skills, ensuring projects are delivered on time and on budget.
$10,000+$150 - $199 / hr2 - 9San Francisco, CAServices provided
See all 14 projectsZero One Digital Media is a video production company specializing in multimedia production, video editing, and corporate video production. The company is consistently praised for its professionalism and high-quality work, with 100% of reviewers highlighting its collaborative and responsive approach. Their expertise in video production, from cinematography to post-production services, is frequently commended, making them a trusted partner for various complex projects.
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$5,000+Undisclosed2 - 9
Services provided
Paper Sky Films is an Advertising company established in 2018. Their team offers Advertising and Video Production.
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$5,000+$100 - $149 / hr2 - 9Underwood, Australia
Services provided
See all 1 projectsStart Creative offers website design, development, and ongoing maintenance services. Their reviews highlight their professionalism, reliability, and excellent communication, with clients particularly praising George for his helpful and supportive approach. Overall, clients have received positive feedback about their projects and appreciate the company's innovative ideas and continuous support.
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UndisclosedUndisclosed10 - 49Dubai, United Arab Emirates
Services provided
See all 1 projectsDIGITA WORLDWIDE specializes in developing e-commerce websites, offering exceptional support and a wealth of creative ideas. Clients commend their ability to exceed expectations and deliver projects that align perfectly with the client's vision. The overall feedback highlights their dedication, effective project management, and top-notch service in e-commerce development.
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$10,000+$100 - $149 / hr50 - 249Boston, MA
Services provided
Genuine is a branding firm. The Boston, Massachusetts-based agency was established in 2005. Their team offers Branding and Mobile App Development.
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$10,000+$100 - $149 / hr50 - 249San Francisco, CA
Services provided
LaunchSquad is a midsize Content Marketing company. Founded in 1999, the team specializes in Content Marketing and Public Relations.
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UndisclosedUndisclosed10 - 49Bengaluru, India
Services provided
Vichithram Design Studio is a branding firm. Their small team is located in Bengaluru, India and Kozhikode, India. Their services include Branding and UX/UI Design.
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UndisclosedUndisclosed50 - 249Cannock, England
Services provided
Fatjoe. Is a Cannock, England-based Content Marketing company. They offer Content Marketing and Search Engine Optimization.
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UndisclosedUndisclosed50 - 249Boulogne-Billancourt, France
Services provided
The Eskimoz Agency is a SEO company. They are based in Boulogne-Billancourt, France and Madrid, Spain and have midsize team. They focus on Search Engine Optimization and Pay Per Click.
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$1,000+$25 - $49 / hr10 - 49
Services provided
Founded in 2011, Well Done Agency is an Advertising company. The small team offers Advertising and Branding.
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$1,000+$150 - $199 / hr2 - 9Birmingham, England
Services provided
Kingel, a branding company, was founded in 2015. The firm offers Branding and Graphic Design.
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$1,000+$25 - $49 / hr2 - 9Lisboa, Portugal
Services provided
Housescape is an Architectural Design company. Founded in 2017, the team focuses on Architectural Design and Web Design.
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UndisclosedUndisclosed10 - 49Dover, NH
Services provided
See all 1 projectsLoud Canvas Media is a full-service Website Design and Hosting firm servicing Somersworth NH, Dover, Portsmouth, and the general seacoast area. We specialize in mobile websites and web applications.
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$5,000+$50 - $99 / hr10 - 49Sandton, South Africa
Services provided
See all 1 projectsPR Worx – Africa’s Best PR Worx isn’t just another agency. We're Africa’s most awarded 360 degree PR firm and the undisputed champs in crisis communications, trusted by corporates,
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$10,000+$150 - $199 / hr10 - 49Rockville, MD
Services provided
Marstudio, Inc., a branding agency, is in Rockville, Maryland. They focus on Branding and Marketing Strategy and were founded in 1999.
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UndisclosedUndisclosed10 - 49Scottsdale, AZ
Services provided
Advertising company FabCom is located in Scottsdale, Arizona. They offer Advertising and Branding.
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$25,000+$150 - $199 / hr10 - 49Portland, OR
Services provided
OVO is a branding firm founded in 2005. The team offers Branding and Web Design.
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$10,000+$100 - $149 / hr10 - 49Austin, TX
Services provided
Established in 2005, Meta 3D Studios is a small web design company. Their services include Web Design and Video Production.
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$5,000+$100 - $149 / hr10 - 49Vancouver, Canada
Services provided
Antisocial Media Solutions, an Advertising company, provides Advertising and Social Media Marketing. The agency is in Vancouver, Canada.
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$5,000+$100 - $149 / hr10 - 49The Woodlands, TX
Services provided
Good Agency is a The Woodlands, Texas-based SEO company. They offer Search Engine Optimization and Pay Per Click and were founded in 2008.
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$5,000+$100 - $149 / hr10 - 49Akron, OH
Services provided
In Akron, Ohio and Pasadena, California, ipsoCreative is a small custom software development company. Their services include Custom Software Development and Graphic Design.
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$10,000+$150 - $199 / hr10 - 49Farnham, England
Services provided
Drum Studios is a SEO agency launched in 2006. The company provides Search Engine Optimization and Video Production, and is small.
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$10,000+$100 - $149 / hr10 - 49Macedonia, OH
Services provided
Innovative Global Vision, Inc. Is a web design company. The team provides Web Design and Video Production, and the company is in Macedonia, Ohio and London, Canada.
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$5,000+$100 - $149 / hr10 - 49Olivette, MO
Services provided
In Olivette, Missouri, Clix is a SEO agency. Their services include Search Engine Optimization and Social Media Marketing.
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$10,000+$100 - $149 / hr10 - 49North Fremantle, Australia
Services provided
Viewport XR is a software development company. Launched in 2015, the team provides Custom Software Development and AR/VR development. The firm is headquartered in North Fremantle, Australia.
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UndisclosedUndisclosed10 - 49São Paulo , Brazil
Services provided
Agência Sabiá is an Advertising company. Located in São Paulo , Brazil, the agency was founded in 2008. Their team focuses on Advertising and Graphic Design.
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$5,000+$100 - $149 / hr10 - 49Tampa, FL
Services provided
Marketing In Color, Inc. Is a branding firm. The team provides Branding and Digital Strategy, and the agency is headquartered in Tampa, Florida.
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UndisclosedUndisclosed10 - 49دبي, United Arab Emirates
Services provided
Active is a Back Office Outsourcing company. Headquartered in دبي, United Arab Emirates, the team focuses on Back Office Outsourcing and Event Marketing.
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UndisclosedUndisclosed10 - 49
Services provided
Prime. Total product design, an IoT development company, specializes in IoT development and Wearable App Development. The company is in Israel.
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$5,000+$150 - $199 / hr10 - 49North Oaks, MN
Services provided
Media junction is a SEO agency launched in 1997. Their services include Search Engine Optimization and Web Design.
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UndisclosedUndisclosed10 - 49Long Island City, NY
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Sirk Productions, an Advertising company, is in Long Island City, New York. They specialize in Advertising and Branding.
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UndisclosedUndisclosed10 - 49Leeds, England
Services provided
Marketing Strategy company Rejuvenate Digital was founded in 2003. The firm offers Marketing Strategy and Social Media Marketing, and is small.
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$5,000+$150 - $199 / hr10 - 49Oklahoma City, OK
Services provided
Boiling Point Media is an Advertising company established in 2008. The team offers Advertising and Video Production and is headquartered in Oklahoma City, Oklahoma.
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$5,000+Undisclosed10 - 49Glen Allen, VA
Services provided
Addison Clark is a Glen Allen, Virginia-based web design agency. Their services include Web Design and Video Production.
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UndisclosedUndisclosed10 - 49Hiawatha, IA
Services provided
Metro Studios, a Digital Strategy company, provide Digital Strategy and Branding. They were founded in 1985.
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UndisclosedUndisclosed10 - 49Fayetteville, WV
Services provided
Digital Relativity is a graphic design company. Based in Fayetteville, West Virginia, their team specializes in Graphic Design and Media Planning & Buying.
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UndisclosedUndisclosed10 - 49Bethesda, MD
Services provided
Established in 1993, Interface Multimedia is a branding company. The small team offers Branding and Graphic Design.
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$5,000+$100 - $149 / hr10 - 49
Services provided
SGW Integrated Marketing Communications, a Broadcast Video company, was founded in 1979. The team focuses on Broadcast Video and Video Production.
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$1,000+$100 - $149 / hr10 - 49Melbourne, FL
Services provided
Established in 1995, Tight Line Productions is a SEO company. The firm specializes in Search Engine Optimization and Web Design, and is small.
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$10,000+$150 - $199 / hr10 - 49Southern Pines, NC
Services provided
First Flight Agency is a branding firm. Headquartered in Southern Pines, North Carolina, their small team offers Branding and Pay Per Click. The firm was founded in 2016.
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$5,000+$100 - $149 / hr10 - 49Köln, Germany
Services provided
VISION UNLTD. CREATIVE WORX GmbH is a video production agency. The team offers Video Production and Web Development and is based in Köln, Germany.
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UndisclosedUndisclosed10 - 49New York, NY
Services provided
Simmer Group is a New York, New York-based branding company. They provide Branding and Corporate Photography.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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List of the Top 15 Video Production Agencies
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$10,000+$150 - $199 / hr50 - 249Milano, Italy
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
75% Video Production25% Other -
$10,000+$100 - $149 / hr2 - 9Costa Mesa, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed2 - 9Toronto, Canada
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
90% Video Production10% Other -
$10,000+$50 - $99 / hr10 - 49Kraków, Poland
Ability to deliver
38.2/40.019.4/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
100% Video Production -
$10,000+$100 - $149 / hr2 - 9London, England
Ability to deliver
37.3/40.018.4/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Huntington Beach, CA
Ability to deliver
37.1/40.018.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Video Production -
$25,000+$200 - $300 / hr2 - 9Walnut Creek, CA
Ability to deliver
37.1/40.018.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
80% Video Production20% Other -
$10,000+Undisclosed10 - 49Miami, FL
Ability to deliver
37/40.017.4/20 Reviews9.7/10 Clients & Experience9.9/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9New York, NY
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
75% Video Production25% Other -
$25,000+Undisclosed50 - 249Brooklyn, NY
Ability to deliver
36.9/40.017.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$10,000+$50 - $99 / hr10 - 49Kraków, Poland
Ability to deliver
36.8/40.017.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
60% Video Production40% Other -
$1,000+$100 - $149 / hr2 - 9Santa Monica, CA
Ability to deliver
36.7/40.018.2/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
100% Video Production -
$10,000+$50 - $99 / hr2 - 9Oakland, CA
Ability to deliver
36.7/40.018.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
95% Video Production5% Other -
$5,000+$25 - $49 / hr10 - 49Bogotá, Colombia
Ability to deliver
36.6/40.017.4/20 Reviews9.9/10 Clients & Experience9.3/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Denver, CO
Ability to deliver
36.6/40.018.2/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
100% Video Production -
$5,000+Undisclosed2 - 9Chicago, IL
Ability to deliver
36.4/40.020/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
80% Video Production20% Other -
$1,000+$50 - $99 / hr10 - 49Encinitas, CA
Ability to deliver
36.4/40.017.2/20 Reviews9.8/10 Clients & Experience9.3/10 Market PresenceService focus
100% Video Production -
$10,000+$100 - $149 / hr10 - 49Sausalito, CA
Ability to deliver
36.3/40.017.6/20 Reviews10/10 Clients & Experience8.7/10 Market PresenceService focus
100% Video Production -
$5,000+Undisclosed10 - 49Somerville, MA
Ability to deliver
36.3/40.016.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$5,000+$150 - $199 / hr2 - 9Carleton Place, Canada
Ability to deliver
36.3/40.018.2/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
90% Video Production10% Other -
$10,000+Undisclosed2 - 9Baltimore, MD
Ability to deliver
36.3/40.017.2/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr10 - 49Chicago, IL
Ability to deliver
36.2/40.018.2/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
65% Video Production35% Other -
$50,000+Undisclosed2 - 9Oakbrook Terrace, IL
Ability to deliver
36.1/40.016.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr2 - 9San Francisco, CA
Ability to deliver
35.9/40.016.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Irvine, CA
Ability to deliver
35.9/40.016.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$1,000+$100 - $149 / hr2 - 9Los Angeles, CA
Ability to deliver
35.9/40.016.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
80% Video Production20% Other -
$10,000+$150 - $199 / hr2 - 9Brooklyn, NY
Ability to deliver
35.8/40.018/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr2 - 9Covina, CA
Ability to deliver
35.8/40.016.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
75% Video Production25% Other -
UndisclosedUndisclosed10 - 49Santo Domingo, Dominican Republic
Ability to deliver
35.8/40.016.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$1,000+$150 - $199 / hr50 - 249Inglewood, CA
Ability to deliver
35.7/40.016/20 Reviews9.8/10 Clients & Experience9.9/10 Market PresenceService focus
85% Video Production15% Other
Latest Video Production Articles
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What Makes Viewers Watch: Data on Short-Form Content
Don't let scroll-happy viewers blow past your short-form video. Learn how to engage them with humor, arresting visuals, strong hooks, and more.
Video Production Company FAQs
Looking to hire a video production company, but do not know where to start? Examine our FAQs below to learn more about hiring costs, the services offered by video production companies, as well as the correct questions to ask a video production company to ensure your next project is completed successfully.
Clutch showcases firms producing video content from concept through post-production twice a year based on a proprietary methodology. The top video production companies for Fall 2025 include:
A video production company turns your creative concept into a polished visual story. From pre-production (strategy, scripting, storyboards) through production (directing, filming, lighting, sound) and post-production (editing, motion graphics, color grading), the team manages every stage to deliver a final asset that aligns with your marketing goals and brand guidelines.
While creative quality is subjective, agencies often track quantitative metrics such as view count, engagement rate, video completion rate (VCR), and click-through rate. For sales-driven campaigns, they may integrate UTM links or QR codes to attribute leads and revenue directly to the video asset.
- Who will be on the core crew, and will you outsource any roles?
- What cameras, lighting, and editing software do you use?
- How many revision rounds are included, and what costs extra?
- Can you meet our launch deadline, and what milestones will you set?
- How will you measure success? How about engagement, view-through rate, conversions?
- Who owns the raw footage and final deliverables?
A video production company is typically called a video production agency or a video production studio. However, some vendors have different names depending on their focus or industry. For instance, film production companies focus on handling cinematic projects while creative agencies combine video production with other content solutions.
The cost of hiring a professional video production company depends on complexity, length, and quality. Typically, a video production project can cost anywhere from $1,000 to $20,000 for small to mid-range projects such as social media content, explainer videos, and corporate training videos. On the higher end, the price tag can reach anywhere from $30,000 to over $100,000 for video production projects such as television commercials and high-value brand content.
Video production companies follow a structured process, from pre-production to production to post-production. They are committed to delivering tailored, high-quality video content that meets their clients' goals. Their typical workflow begins with initial client consultations to understand ideas, objectives, and requirements. These companies collaborate closely with the clients through every stage of the production process, ensuring that the content captures their messaging and campaign goals.
Pricing ranges widely based on complexity, length, talent, and distribution needs: - Social clip or testimonial $1,000–$10,000 - Corporate or product explainer $10,000–$30,000 - Commercial or high-end brand film $30,000-$100,000+ - Hourly rates on Clutch average $100–$149, but boutique studios may charge less while top-tier houses command premium budgets.
- Review portfolios to confirm quality and style.
- Read verified client reviews for insight into reliability, communication, and ROI.
- Confirm they offer the specific video production services (e.g., animation, VFX, live events) your project requires.
- Evaluate cultural fit and transparency. Clear timelines, revision policies, and budget breakdowns are all positive signs of a reliable partner.
- Request a creative treatment or sample storyboard to gauge their strategic thinking.
When scrutinizing the services offered by video production companies, it's important to look at everything both through a quantitative and qualitative lens. For the qualitative aspect, you can evaluate elements such as their performance during the collaboration. Were they easy to work with? How is the quality of the output? Did they deliver the video on time and budget? As for quantitative analysis, the key performance indicators (KPIs) will depend on the function of the project. Here are the common metrics to keep an eye on:
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Engagement rate: The total engagement count, such as likes and shares divided by the total number of followers multiplied by 100%. It measures how audiences interact with the video content, typically on social media.
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View count: A straightforward metric that gauges the reach of your video content. A high view count means that your video is seen by more people.
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Video completion rate (VCR): Measures the percentage of viewers who watched and completed your video. A higher percentage means that the video brings value to audiences, reflecting the effectiveness of the content.
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Click-through rate: The number of clicks your video is clicked to play. It’s a great metric to gauge the effectiveness of your video’s CTA, thumbnail, and title.
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Bounce rate: The percentage of viewers who don’t finish your video. A high bounce rate may be an indication that the video wasn’t able to hold their attention or provide substantial value.
- Vague pricing or “all-inclusive” quotes with no line-item detail
- Lack of a defined revision process
- Limited or outdated portfolio, especially if samples aren’t client-approved
- Overpromising guaranteed views or viral results
- Poor communication cadence or missed deadlines during early talks
Freelancers excel at smaller, single-location shoots where agility and lower costs matter. Agencies bring larger crews, specialized departments (e.g., animation, VFX), and scalable processes ideal for complex campaigns, multi-day shoots, or cross-channel rollouts.