Top Video Production Companies
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Costa Mesa, CAServices provided
See all 166 projectsSparkhouse is a versatile multimedia production company specializing in video production, videography, and post-production services. With 100% positive feedback across reviews, clients commend their professionalism, on-time delivery, and excellent communication. Notably, 70% of reviewers highlight their ability to deliver high-quality products within budget, while 50% emphasize their flexible and collaborative approach to meet client needs.
$5,000+$100 - $149 / hr2 - 9Singapore, SingaporeServices provided
See all 17 projectsBLACKBIRD PRODUCTIONS is a multimedia production company specializing in videography, video editing, and corporate video production, offering comprehensive services from cinematography to post-production. With a 100% positive feedback rate, clients consistently praise their flexibility, professionalism, and timely delivery, emphasizing their ability to accommodate changes and provide high-quality visual content suited for various digital and social media platforms.
$5,000+$200 - $300 / hr10 - 49Toronto, CanadaServices provided
See all 18 projectsGardner Productions Group is a professional multimedia production company excelling in Video Production, Film Editing and Production, and Corporate Video Production. With 100% positive feedback, clients consistently praise their high-quality assets, timely delivery, and exceptional project management. The company's strong culture fit and adaptability have made them a preferred choice for creative commercials and brand awareness initiatives.
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$1,000+Undisclosed10 - 49
Services provided
Founded in 2020, NOKID Inc. Is an Advertising company. The small team specializes in Advertising and Branding.
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UndisclosedUndisclosed10 - 49
Services provided
OZTranslation Services is a video production agency. They are based in Cranbourne North, Australia and have small team. They focus on Video Production and Transcription.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Dallas, TXServices provided
See all 11 projectsThink Branded Media is a distinguished multimedia production company that specializes in video production services, including cinematography, videography, and post-production services. Across their reviews, 100% of the feedback is positive, highlighting their creativity, collaborative approach, and timeliness, with 70% of clients being impressed by their ability to deliver high-quality, engaging videos within budget and on schedule.
$5,000+$100 - $149 / hr2 - 9Montreal, CanadaServices provided
See all 9 projects5 Pound Media is a dynamic video production company offering comprehensive services such as cinematography, video editing, and post-production, with a focus on innovative and creative solutions. Feedback from clients is overwhelmingly positive, with over 90% highlighting their professionalism, adaptability, and collaborative spirit. The company's ability to deliver high-quality video content for diverse industries, including healthcare, real estate, and media, is consistently praised.
$5,000+$100 - $149 / hr2 - 9Huntington Beach, CAServices provided
See all 35 projectsFeel Right Inc. is a distinguished video production company specializing in Corporate Video Production, Film Editing and Production, and Video Post Production services. With a 100% positive feedback rate, clients commend their high-quality outputs and proactive project management. Remarkable strengths include creative script development and professional cinematography, with 90% of reviewers highlighting their outstanding communication and collaboration abilities.
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$5,000+$150 - $199 / hr2 - 9Houston, TX
Services provided
Located in Houston, Texas and Houston, Texas, Convergent1 is a small branding agency. The team offers Branding and Video Production.
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$1,000+$50 - $99 / hr2 - 9istanbul, Türkiye
Services provided
Zeymedya is a graphic design company. They were launched in 2020 and focus on Graphic Design and Social Media Marketing.
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Undisclosed$50 - $99 / hr2 - 9
Services provided
Moon is a Vilnius, Lithuania-based web design company. They provide Web Design and UX/UI Design and were established in 2015.
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$10,000+$150 - $199 / hr50 - 249Plano, TX
Services provided
Zen Media is a social media marketing company located in Plano, Texas. Established in 2009, the team offers Social Media Marketing and Public Relations.
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UndisclosedUndisclosed2 - 9Navi Mumbai, India
Services provided
Bigfoot Hospitality is a Navi Mumbai, India-based branding firm. They provide Branding and Social Media Marketing.
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr2 - 9Toronto, CanadaServices provided
See all 52 projectsOrigin Films is a distinguished multimedia production company specializing in videography, film production, and corporate video production. They consistently receive positive feedback, with 100% of reviews highlighting their exceptional project management and creative storytelling capabilities. Notably, 85% of reviewers commend their ability to enhance brand visibility and engagement through visually compelling video content. Overall, clients appreciate their professionalism, creativity, and attention to detail.
$5,000+$50 - $99 / hr10 - 49Barcelona, SpainServices provided
See all 12 projectsSIERRA is a multimedia production company specializing in corporate video production, video editing, and film production. They are praised for their creative storytelling, strong proposals, and effective project management. Approximately 75% of reviews highlight their collaboration and accountability, while some suggest improvement in proactive client engagement. Overall, SIERRA's services are well-regarded, achieving high client satisfaction.
$5,000+Undisclosed2 - 9Anderson, SCServices provided
See all 4 projectsFilmit.xyz is a video production company specializing in multimedia production and corporate video production. Reviews highlight their exceptional skills in video editing and production, with 100% of feedback being positive. Clients commend their creativity, professionalism, and ability to deliver high-quality, visually engaging results on time, with a particular emphasis on their strong communication and responsiveness to client needs.
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$5,000+$100 - $149 / hr2 - 9Port Moody, Canada
Services provided
See all 1 projectsmatr creative offers branding and digital marketing services, including brand identity refreshes, packaging redesigns, and website launches with digital marketing strategies. Overall, clients appreciate the company's passion, precision, and receptiveness to feedback, noting significant outcomes such as increased sales and positive customer feedback. The team's alignment with client values and cost-effective service are also highlighted.
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$5,000+$50 - $99 / hr2 - 9
Services provided
Branding agency qwerty12 is in Beaverton, Oregon. Their services include Branding and UX/UI Design.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr2 - 9Santa Monica, CAServices provided
See all 42 projectsBrandefy is a multimedia production company specializing in videography and post-production services, including motion graphics and video editing. Across its reviews, clients consistently praise Brandefy for its exceptional project management, professionalism, and high-quality video content, with 100% positive feedback. Marton Varon, Brandefy's Executive Producer, is frequently highlighted for his hands-on involvement and problem-solving skills, ensuring projects are delivered on time and on budget.
$10,000+$150 - $199 / hr2 - 9San Francisco, CAServices provided
See all 14 projectsZero One Digital Media is a video production company specializing in multimedia production, video editing, and corporate video production. The company is consistently praised for its professionalism and high-quality work, with 100% of reviewers highlighting its collaborative and responsive approach. Their expertise in video production, from cinematography to post-production services, is frequently commended, making them a trusted partner for various complex projects.
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$10,000+$200 - $300 / hr10 - 49Caerphilly, Wales
Services provided
Launched in 2014, Bomper Studio is a small Broadcast Video company. Their services include Broadcast Video and Video Production.
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$10,000+$100 - $149 / hr50 - 249Denver, CO
Services provided
O Hello Media, an Advertising company, is in Denver, Colorado. The team focuses on Advertising and Content Marketing.
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$10,000+$50 - $99 / hr50 - 249Beograd, Serbia
Services provided
TrinityRank, a SEO company, is in Beograd, Serbia. The team specializes in Search Engine Optimization and Content Marketing.
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$1,000+$25 - $49 / hr1,000 - 9,999New York, NY
Services provided
SEO agency TPT Digital was established in 1992. In New York, New York and Barcelona, Spain, the team specializes in Search Engine Optimization and Content Marketing.
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$1,000+$25 - $49 / hr50 - 249Dhaka, Bangladesh
Services provided
10 Studio is a Content Marketing company. Founded in 2019, their team offers Content Marketing and Video Production.
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$1,000+$25 - $49 / hr50 - 249Dubai, United Arab Emirates
Services provided
Founded in 2021, Playback Creatives and AAA Reels Productions is an Event Marketing company. The midsize team focuses on Event Marketing and Video Production.
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$1,000+$100 - $149 / hrFreelancerTustin, CA
Services provided
Nami Pictures is a video production company. Located in Tustin, California, the company offers Video Production and Corporate Photography.
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UndisclosedUndisclosed50 - 249Sharjah, United Arab Emirates
Services provided
My Events Store is an Event Marketing company. Their midsize team of employees is in Sharjah, United Arab Emirates. Their team focuses on Event Marketing and Event Management.
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UndisclosedUndisclosed50 - 249Seoul, South Korea
Services provided
MONQ is an Advertising company based in Seoul, South Korea and Ho Chi Minh City, Vietnam. They offer Advertising and Branding and were launched in 2016.
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UndisclosedUndisclosedFreelancerWinnipeg, Canada
Services provided
JAG Videos and Photography is a Winnipeg, Canada-based video production company. The team focuses on Video Production and Corporate Photography.
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$1,000+$25 - $49 / hrFreelancerLondon, England
Services provided
Launched in 2016, Cinematic Lee is a video production agency. The team offers Video Production and Broadcast Video and is headquartered in London, England.
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$1,000+Undisclosed50 - 249
Services provided
GIANTFOCUS is a branding agency. The Phnom Penh, Cambodia-based team focuses on Branding and Video Production.
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$5,000+$50 - $99 / hr50 - 249Hong Kong, Hong Kong
Services provided
Established in 2009, BINGO(HK) is a social media marketing agency. The team provides Social Media Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr50 - 249
Services provided
Black Cab Agency Network is a branding agency. The Mumbai, India-based company provides Branding and Social Media Marketing.
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$5,000+$100 - $149 / hr2 - 9Arundel, Australia
Services provided
40/40 Creative is an user experience company. The company is headquartered in Arundel, Australia. Their services include UX/UI Design and Branding.
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$5,000+$150 - $199 / hr2 - 9Beckley, WV
Services provided
In Beckley, West Virginia, Cucumber and Company is a small Advertising company. The team specializes in Advertising and Graphic Design.
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$1,000+$100 - $149 / hr2 - 9
Services provided
C. Forbes Creative is a web design agency. Their team is based in Richmond, Virginia and specializes in Web Design and Corporate Photography.
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$5,000+$200 - $300 / hr2 - 9Evanston, IL
Services provided
Kural design is a branding company. Launched in 2008, their team provides Branding and Video Production.
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UndisclosedUndisclosed2 - 9Albuquerque, NM
Services provided
Rad5 Media, LLC, a graphic design agency, was established in 2014. The small team offers Graphic Design and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Morristown, NJ
Services provided
Based in Morristown, New Jersey, StrixMedia is a Corporate Photography company. They provide Corporate Photography and Social Media Marketing.
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$1,000+Undisclosed2 - 9HANOI, Vietnam
Services provided
NOI Pictures is a Corporate Photography company. They offer Corporate Photography and Video Production and are located in HANOI, Vietnam.
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UndisclosedUndisclosed2 - 9New York, NY
Services provided
GUIÓN PARTNERS is a Digital Strategy company. Founded in 2022, the company offers Digital Strategy and Video Production.
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UndisclosedUndisclosed2 - 9
Services provided
Launched in 2009, Kaleidoscope Productions is an Event Marketing company. The small team focuses on Event Marketing and Video Production.
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$5,000+$100 - $149 / hr2 - 9Fulda, Germany
Services provided
Small social media marketing firm LÖFFLER content & socials, is in Fulda, Germany. The team focuses on Social Media Marketing and Content Marketing.
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$25,000+$100 - $149 / hr250 - 999
Services provided
Located in San Jose, California, WebConica is a midsize branding firm. Their services include Branding and Social Media Marketing.
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$5,000+$50 - $99 / hr2 - 9Owen Sound, Canada
Services provided
Chevalier Thurling Inc., a video production company, is located in Owen Sound, Canada. Established in 2003, the team offers Video Production and Branding.
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$10,000+$100 - $149 / hr10 - 49Mill Valley, CA
Services provided
Odysseus Arms is a Market Research company. They are in Mill Valley, California, and their services include Market Research and Marketing Strategy.
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$5,000+$25 - $49 / hr2 - 9
Services provided
See all 1 projectsGameGenesis is a creative and technically strong game development studio focused on delivering visually striking, performance-optimized games across mobile, PC, console, and web. Founded in 2020, we
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$1,000+$25 - $49 / hr10 - 49Nairobi, Kenya
Services provided
FRINANT PICTURES LTD is an Advertising company. They were launched in 2012, and their services include Advertising and Branding.
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$1,000+Undisclosed2 - 9Edmonton, Canada
Services provided
Social media marketing agency ZL Social is headquartered in Edmonton, Canada. They offer Social Media Marketing and Digital Strategy and were launched in 2019.
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$1,000+$50 - $99 / hr2 - 9Varna, Bulgaria
Services provided
Pronet Interactive is a Varna, Bulgaria-based Advertising company. They focus on Advertising and Graphic Design and were established in 2018.
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$1,000+< $25 / hr10 - 49Sharjah, United Arab Emirates
Services provided
Sacs Creative Media, a branding firm, was launched in 2024. Headquartered in Sharjah, United Arab Emirates, the team provides Branding and Web Design.
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UndisclosedUndisclosed2 - 9Bengaluru, India
Services provided
Located in Bengaluru, India, Kabir Kashyap Design Co. Is a small branding company. The team focuses on Branding and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9Sahibzada Ajit Singh Nagar, India
Services provided
See all 1 projectsAv Tecnologies specializes in social media management and advertising services. Reviews highlight their effective communication, timely delivery, and impressive personal touch, leading to increased inquiries for clients. Clients particularly appreciate the high-quality work and good value for the cost.
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$1,000+Undisclosed2 - 9Taguig, Philippines
Services provided
See all 1 projectsMCBRANDS STUDIO MARKETING CONSULTANCY offers services such as rebranding, website development, and SEO to enhance brand awareness and customer acquisition. Reviews highlight their strong project management, timely delivery, and responsiveness. Clients particularly appreciate their alignment with company values and efficient communication, making them a highly recommended choice.
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$1,000+$50 - $99 / hr10 - 49Downers Grove, IL
Services provided
OVC Lawyer Marketing, a small SEO company, is in Downers Grove, Illinois. The team focuses on Search Engine Optimization and Web Design.
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$1,000+$150 - $199 / hr2 - 9Houston, TX
Services provided
VizTV Media Services is a SEO company based in Houston, Texas. They specialize in Search Engine Optimization and Video Production.
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$1,000+$100 - $149 / hr10 - 49Shibuya, Japan
Services provided
ZYLA is a small branding company headquartered in Shibuya, Japan. Their services include Branding and Packaging Design.
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$1,000+$100 - $149 / hr2 - 9
Services provided
See all 2 projects<p>Starting its journey in 2022, BRANDING-LY is a marketing agency dedicated to integrating creativity, and advanced technology to enhance marketing effectiveness. Their
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$10,000+$100 - $149 / hr2 - 9İstanbul , Türkiye
Services provided
XOVR, an AR/VR development company, was launched in 2015. Located in İstanbul , Türkiye, the team offers AR/VR development and Broadcast Video.
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$5,000+$100 - $149 / hr2 - 9København, Denmark
Services provided
VR-Tech.dk is an AR/VR development company. They are headquartered in København, Denmark. Their team provides AR/VR development and Video Production.
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List of the Top 15 Video Production Agencies
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$10,000+$150 - $199 / hr50 - 249Milano, Italy
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
75% Video Production25% Other -
$10,000+$100 - $149 / hr2 - 9Costa Mesa, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed2 - 9Toronto, Canada
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
90% Video Production10% Other -
$10,000+$50 - $99 / hr10 - 49Kraków, Poland
Ability to deliver
38.2/40.019.4/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
100% Video Production -
$10,000+$100 - $149 / hr2 - 9London, England
Ability to deliver
37.3/40.018.4/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Huntington Beach, CA
Ability to deliver
37.1/40.018.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Video Production -
$25,000+$200 - $300 / hr2 - 9Walnut Creek, CA
Ability to deliver
37.1/40.018.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
80% Video Production20% Other -
$10,000+Undisclosed10 - 49Miami, FL
Ability to deliver
37/40.017.4/20 Reviews9.7/10 Clients & Experience9.9/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9New York, NY
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
75% Video Production25% Other -
$25,000+Undisclosed50 - 249Brooklyn, NY
Ability to deliver
36.9/40.017.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$10,000+$50 - $99 / hr10 - 49Kraków, Poland
Ability to deliver
36.8/40.017.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
60% Video Production40% Other -
$1,000+$100 - $149 / hr2 - 9Santa Monica, CA
Ability to deliver
36.7/40.018.2/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
100% Video Production -
$10,000+$50 - $99 / hr2 - 9Oakland, CA
Ability to deliver
36.7/40.018.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
95% Video Production5% Other -
$5,000+$25 - $49 / hr10 - 49Bogotá, Colombia
Ability to deliver
36.6/40.017.4/20 Reviews9.9/10 Clients & Experience9.3/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Denver, CO
Ability to deliver
36.6/40.018.2/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
100% Video Production -
$5,000+Undisclosed2 - 9Chicago, IL
Ability to deliver
36.4/40.020/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
80% Video Production20% Other -
$1,000+$50 - $99 / hr10 - 49Encinitas, CA
Ability to deliver
36.4/40.017.2/20 Reviews9.8/10 Clients & Experience9.3/10 Market PresenceService focus
100% Video Production -
$10,000+$100 - $149 / hr10 - 49Sausalito, CA
Ability to deliver
36.3/40.017.6/20 Reviews10/10 Clients & Experience8.7/10 Market PresenceService focus
100% Video Production -
$5,000+Undisclosed10 - 49Somerville, MA
Ability to deliver
36.3/40.016.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$5,000+$150 - $199 / hr2 - 9Carleton Place, Canada
Ability to deliver
36.3/40.018.2/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
90% Video Production10% Other -
$10,000+Undisclosed2 - 9Baltimore, MD
Ability to deliver
36.3/40.017.2/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr10 - 49Chicago, IL
Ability to deliver
36.2/40.018.2/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
65% Video Production35% Other -
$50,000+Undisclosed2 - 9Oakbrook Terrace, IL
Ability to deliver
36.1/40.016.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr2 - 9San Francisco, CA
Ability to deliver
35.9/40.016.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Irvine, CA
Ability to deliver
35.9/40.016.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$1,000+$100 - $149 / hr2 - 9Los Angeles, CA
Ability to deliver
35.9/40.016.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
80% Video Production20% Other -
$10,000+$150 - $199 / hr2 - 9Brooklyn, NY
Ability to deliver
35.8/40.018/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr2 - 9Covina, CA
Ability to deliver
35.8/40.016.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
75% Video Production25% Other -
UndisclosedUndisclosed10 - 49Santo Domingo, Dominican Republic
Ability to deliver
35.8/40.016.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$1,000+$150 - $199 / hr50 - 249Inglewood, CA
Ability to deliver
35.7/40.016/20 Reviews9.8/10 Clients & Experience9.9/10 Market PresenceService focus
85% Video Production15% Other
Latest Video Production Articles
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What Makes Viewers Watch: Data on Short-Form Content
Don't let scroll-happy viewers blow past your short-form video. Learn how to engage them with humor, arresting visuals, strong hooks, and more.
Video Production Company FAQs
Looking to hire a video production company, but do not know where to start? Examine our FAQs below to learn more about hiring costs, the services offered by video production companies, as well as the correct questions to ask a video production company to ensure your next project is completed successfully.
Clutch showcases firms producing video content from concept through post-production twice a year based on a proprietary methodology. The top video production companies for Fall 2025 include:
A video production company turns your creative concept into a polished visual story. From pre-production (strategy, scripting, storyboards) through production (directing, filming, lighting, sound) and post-production (editing, motion graphics, color grading), the team manages every stage to deliver a final asset that aligns with your marketing goals and brand guidelines.
While creative quality is subjective, agencies often track quantitative metrics such as view count, engagement rate, video completion rate (VCR), and click-through rate. For sales-driven campaigns, they may integrate UTM links or QR codes to attribute leads and revenue directly to the video asset.
- Who will be on the core crew, and will you outsource any roles?
- What cameras, lighting, and editing software do you use?
- How many revision rounds are included, and what costs extra?
- Can you meet our launch deadline, and what milestones will you set?
- How will you measure success? How about engagement, view-through rate, conversions?
- Who owns the raw footage and final deliverables?
A video production company is typically called a video production agency or a video production studio. However, some vendors have different names depending on their focus or industry. For instance, film production companies focus on handling cinematic projects while creative agencies combine video production with other content solutions.
The cost of hiring a professional video production company depends on complexity, length, and quality. Typically, a video production project can cost anywhere from $1,000 to $20,000 for small to mid-range projects such as social media content, explainer videos, and corporate training videos. On the higher end, the price tag can reach anywhere from $30,000 to over $100,000 for video production projects such as television commercials and high-value brand content.
Video production companies follow a structured process, from pre-production to production to post-production. They are committed to delivering tailored, high-quality video content that meets their clients' goals. Their typical workflow begins with initial client consultations to understand ideas, objectives, and requirements. These companies collaborate closely with the clients through every stage of the production process, ensuring that the content captures their messaging and campaign goals.
Pricing ranges widely based on complexity, length, talent, and distribution needs: - Social clip or testimonial $1,000–$10,000 - Corporate or product explainer $10,000–$30,000 - Commercial or high-end brand film $30,000-$100,000+ - Hourly rates on Clutch average $100–$149, but boutique studios may charge less while top-tier houses command premium budgets.
- Review portfolios to confirm quality and style.
- Read verified client reviews for insight into reliability, communication, and ROI.
- Confirm they offer the specific video production services (e.g., animation, VFX, live events) your project requires.
- Evaluate cultural fit and transparency. Clear timelines, revision policies, and budget breakdowns are all positive signs of a reliable partner.
- Request a creative treatment or sample storyboard to gauge their strategic thinking.
When scrutinizing the services offered by video production companies, it's important to look at everything both through a quantitative and qualitative lens. For the qualitative aspect, you can evaluate elements such as their performance during the collaboration. Were they easy to work with? How is the quality of the output? Did they deliver the video on time and budget? As for quantitative analysis, the key performance indicators (KPIs) will depend on the function of the project. Here are the common metrics to keep an eye on:
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Engagement rate: The total engagement count, such as likes and shares divided by the total number of followers multiplied by 100%. It measures how audiences interact with the video content, typically on social media.
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View count: A straightforward metric that gauges the reach of your video content. A high view count means that your video is seen by more people.
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Video completion rate (VCR): Measures the percentage of viewers who watched and completed your video. A higher percentage means that the video brings value to audiences, reflecting the effectiveness of the content.
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Click-through rate: The number of clicks your video is clicked to play. It’s a great metric to gauge the effectiveness of your video’s CTA, thumbnail, and title.
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Bounce rate: The percentage of viewers who don’t finish your video. A high bounce rate may be an indication that the video wasn’t able to hold their attention or provide substantial value.
- Vague pricing or “all-inclusive” quotes with no line-item detail
- Lack of a defined revision process
- Limited or outdated portfolio, especially if samples aren’t client-approved
- Overpromising guaranteed views or viral results
- Poor communication cadence or missed deadlines during early talks
Freelancers excel at smaller, single-location shoots where agility and lower costs matter. Agencies bring larger crews, specialized departments (e.g., animation, VFX), and scalable processes ideal for complex campaigns, multi-day shoots, or cross-channel rollouts.