Top Video Production Companies
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Costa Mesa, CAServices provided
See all 167 projectsSparkhouse is a video production company known for its comprehensive services in corporate video production, videography, and post-production. With a near-perfect satisfaction rate, clients frequently commend their professionalism, responsiveness, and ability to capture the client's vision effectively. Approximately 100% of reviewers mention timely delivery and high-quality production, while 70% highlight their effective communication and project management skills.
$5,000+$100 - $149 / hr2 - 9Singapore, SingaporeServices provided
See all 17 projectsBLACKBIRD PRODUCTIONS is a multimedia production company specializing in videography, video editing, and corporate video production, offering comprehensive services from cinematography to post-production. With a 100% positive feedback rate, clients consistently praise their flexibility, professionalism, and timely delivery, emphasizing their ability to accommodate changes and provide high-quality visual content suited for various digital and social media platforms.
$5,000+$200 - $300 / hr10 - 49Toronto, CanadaServices provided
See all 18 projectsGardner Productions Group is a professional multimedia production company excelling in Video Production, Film Editing and Production, and Corporate Video Production. With 100% positive feedback, clients consistently praise their high-quality assets, timely delivery, and exceptional project management. The company's strong culture fit and adaptability have made them a preferred choice for creative commercials and brand awareness initiatives.
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$5,000+$25 - $49 / hr2 - 9Abuja, Nigeria
Services provided
Founded in 2022, Easter Multimedia is a Corporate Photography company. The team specializes in Corporate Photography and Video Production.
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$1,000+$50 - $99 / hrFreelancerTorquay, England
Services provided
Nicolau Pestana is a video production agency established in 2018. Their services include Video Production and Advertising.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Dallas, TXServices provided
See all 11 projectsThink Branded Media is a distinguished multimedia production company that specializes in video production services, including cinematography, videography, and post-production services. Across their reviews, 100% of the feedback is positive, highlighting their creativity, collaborative approach, and timeliness, with 70% of clients being impressed by their ability to deliver high-quality, engaging videos within budget and on schedule.
$5,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 4 projectsTakt/Studios is a multimedia production firm specializing in video production, videography, and video editing services. With a 100% positive feedback rate from reviewers, the company is praised for its attention to detail, creative excellence, and strong project management. Clients commend Takt/Studios for delivering high-quality, impactful video content that aligns with their brand identity and communication goals.
$5,000+$100 - $149 / hr2 - 9Montreal, CanadaServices provided
See all 10 projects5 Pound Media is a dynamic video production company offering comprehensive services such as cinematography, video editing, and post-production, with a focus on innovative and creative solutions. Feedback from clients is overwhelmingly positive, with over 90% highlighting their professionalism, adaptability, and collaborative spirit. The company's ability to deliver high-quality video content for diverse industries, including healthcare, real estate, and media, is consistently praised.
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$1,000+$300+ / hr2 - 9Bedford, TX
Services provided
Monika Normand Creative LLC is a Corporate Photography company. Established in 2017, the team specializes in Corporate Photography and Video Production.
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Undisclosed$100 - $149 / hr2 - 9
Services provided
Launched in 2014, Video Photo Studio - Gatsby stage is a small Beach Haven, New Jersey-based video production agency. Their services include Video Production and Broadcast Video.
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$25,000+$50 - $99 / hr2 - 9London, England
Services provided
East City FIlms is an AR/VR development company. They are based in London, England, and their services include AR/VR development and Video Production.
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$1,000+$100 - $149 / hrFreelancerBad Vöslau, Austria
Services provided
Nachos Media e.U. Is a small video production company. Founded in 2021, the team specializes in Video Production and Search Engine Optimization.
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$1,000+$50 - $99 / hr10 - 49Riyadh, Saudi Arabia
Services provided
Creative Blend is a Riyadh, Saudi Arabia-based Advertising company. Their services include Advertising and Branding.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr2 - 9Huntington Beach, CAServices provided
See all 35 projectsFeel Right Inc. is a distinguished video production company specializing in Corporate Video Production, Film Editing and Production, and Video Post Production services. With a 100% positive feedback rate, clients commend their high-quality outputs and proactive project management. Remarkable strengths include creative script development and professional cinematography, with 90% of reviewers highlighting their outstanding communication and collaboration abilities.
$5,000+$150 - $199 / hr2 - 9Toronto, CanadaServices provided
See all 52 projectsOrigin Films is a distinguished multimedia production company specializing in videography, film production, and corporate video production. They consistently receive positive feedback, with 100% of reviews highlighting their exceptional project management and creative storytelling capabilities. Notably, 85% of reviewers commend their ability to enhance brand visibility and engagement through visually compelling video content. Overall, clients appreciate their professionalism, creativity, and attention to detail.
$5,000+$50 - $99 / hr10 - 49Barcelona, SpainServices provided
See all 13 projectsSIERRA is a multimedia production company specializing in corporate video production, video editing, and film production. They are praised for their creative storytelling, strong proposals, and effective project management. Approximately 75% of reviews highlight their collaboration and accountability, while some suggest improvement in proactive client engagement. Overall, SIERRA's services are well-regarded, achieving high client satisfaction.
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$50,000+$100 - $149 / hr10 - 49Bangkok, Thailand
Services provided
Pimclick, a custom software development firm, was launched in 2005. The team provides Custom Software Development and UX/UI Design and is based in Bangkok, Thailand.
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$1,000+$25 - $49 / hr2 - 9İstanbul, Türkiye
Services provided
Content Marketing company GOVIRALPROD was launched in 2022. The team provides Content Marketing and Video Production and is headquartered in İstanbul, Türkiye and Casablanca, Morocco.
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Featured
What are Featured Providers?
$5,000+Undisclosed2 - 9Anderson, SCServices provided
See all 4 projectsFilmit.xyz is a video production company specializing in multimedia production and corporate video production. Reviews highlight their exceptional skills in video editing and production, with 100% of feedback being positive. Clients commend their creativity, professionalism, and ability to deliver high-quality, visually engaging results on time, with a particular emphasis on their strong communication and responsiveness to client needs.
$1,000+$100 - $149 / hr2 - 9Santa Monica, CAServices provided
See all 42 projectsBrandefy is a multimedia production company specializing in videography and post-production services, including motion graphics and video editing. Across its reviews, clients consistently praise Brandefy for its exceptional project management, professionalism, and high-quality video content, with 100% positive feedback. Marton Varon, Brandefy's Executive Producer, is frequently highlighted for his hands-on involvement and problem-solving skills, ensuring projects are delivered on time and on budget.
$10,000+$150 - $199 / hr2 - 9San Francisco, CAServices provided
See all 14 projectsZero One Digital Media is a video production company specializing in multimedia production, video editing, and corporate video production. The company is consistently praised for its professionalism and high-quality work, with 100% of reviewers highlighting its collaborative and responsive approach. Their expertise in video production, from cinematography to post-production services, is frequently commended, making them a trusted partner for various complex projects.
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$5,000+$100 - $149 / hr10 - 49Virginia Beach, VA
Services provided
O'Brien et al. Advertising, a video production company, was established in 1998. The team provides Video Production and Content Marketing.
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$5,000+$100 - $149 / hr10 - 49Milano, Italy
Services provided
Headquartered in Milano, Italy, (h)Films is a small Advertising company. Their services include Advertising and Video Production.
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$5,000+$100 - $149 / hr10 - 49Dublin, Ireland
Services provided
Indiepics is a Broadcast Video company. The team focuses on Broadcast Video and Video Production, and the company is based in Dublin, Ireland and Bruxelles, Belgium.
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UndisclosedUndisclosed10 - 49Kitchener, Canada
Services provided
Memory Tree is a Kitchener, Canada-based AR/VR development company. Their services include AR/VR development and Video Production.
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$5,000+$100 - $149 / hr10 - 49Ikeja, Nigeria
Services provided
RedPole Media is an Advertising company. Launched in 2019, the company provides Advertising and Branding.
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$10,000+$100 - $149 / hr2 - 9
Services provided
Machine Mythology is an Advertising company. Launched in 2024, the company is in Brooklyn, New York. Their services include Advertising and Branding.
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$25,000+$100 - $149 / hr2 - 9
Services provided
Video production agency Retail Cinematix is headquartered in Atlanta, Georgia. The team provides Video Production and Corporate Photography.
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$5,000+$100 - $149 / hr2 - 9Houston, TX
Services provided
New Story Media is a branding company in Houston, Texas. Launched in 2012, the team offers Branding and Marketing Strategy.
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$1,000+$25 - $49 / hr10 - 49
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Adhyay Studios is a Solan, India-based graphic design company. They offer Graphic Design and Video Production and were founded in 2021.
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$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Services provided
Prodigi is a midsize web design company. Launched in 2009, the team provides Web Design and Video Production.
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$10,000+$100 - $149 / hr50 - 249Washington, DC
Services provided
Launched in 2007, Yamanair Creative is an Advertising company. Their team offers Advertising and Graphic Design.
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$5,000+$50 - $99 / hrFreelancerRoss-on-Wye, England
Services provided
Certified Drone Pilot is a video production company. They are headquartered in Ross-on-Wye, England and have small team. Their services include Video Production and Corporate Photography.
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$5,000+$150 - $199 / hr2 - 9
Services provided
Pausa Production House is a small video production company in Kfar Haruv, Israel and Ramat Gan, Israel. Their services include Video Production and Broadcast Video.
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$10,000+$100 - $149 / hr50 - 249
Services provided
Video production company WhizCo specializes in Video Production and AR/VR development. They are in New Delhi, India.
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$1,000+$25 - $49 / hr2 - 9Phoenix, AZ
Services provided
See all 5 projectsAre you looking to enhance your company's credibility and establish a strong presence in the market? Look no further than our video production company in Phoenix. Video is a powerful tool that can
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$1,000+< $25 / hr2 - 9Westville, South Africa
Services provided
See all 1 projectse-Aggrandizer is a South African AI-powered video production company revolutionizing digital storytelling for businesses and institutions. We specialize in high-quality animated and non-animated
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UndisclosedUndisclosed2 - 9
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See all 1 projectsVitrus Rwanda is a Kigali-based virtual tour service that creates stunning 360° walkthroughs for properties across Rwanda — including Airbnbs, real estate, co-working spaces, hotels, and
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$5,000+$100 - $149 / hr2 - 9London, England
Services provided
See all 1 projectsViolet Road specializes in Video Production services, providing expertise in Content Creation and Multimedia Production for social media campaigns. Their clients appreciate their seamless team integration and strategic approach to engaging Gen Z audiences, though there's room for improvement in data analytics. Overall, they are commended for their project management and responsiveness.
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$10,000+Undisclosed2 - 9Oceanside, CA
Services provided
Minty Motion Studio is a Broadcast Video and video production company. Founded in 2017, their team focuses on Broadcast Video and Video Production.
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$5,000+$100 - $149 / hr2 - 9Red Bank, NJ
Services provided
Core Studios, a video production agency and Video Marketing company, was established in 2009. The team provides Video Production and Video Marketing.
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$5,000+Undisclosed2 - 9West Kelowna, Canada
Services provided
Whisky Lane is a video production agency in West Kelowna, Canada and Montréal, Canada. They focus on Video Production and Graphic Design and were established in 2020.
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$1,000+$100 - $149 / hr2 - 9Beckett Ridge, OH
Services provided
Moncharlé is a Beckett Ridge, Ohio-based video production company. The team focuses on Video Production and Other Design.
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$1,000+Undisclosed2 - 9Gyumri, Armenia
Services provided
Wingingstones Animation Studio is a video production company established in 2019. Their team offers Video Production and Graphic Design.
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$10,000+$150 - $199 / hr2 - 9Caloundra, Australia
Services provided
ZOCC Media is a video production company founded in 2018. The team offers Video Production and Marketing Strategy and is headquartered in Caloundra, Australia.
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$5,000+$100 - $149 / hr2 - 9Toronto, Canada
Services provided
Video production company Story Commandos was established in 2021. The team focuses on Video Production and Advertising.
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$1,000+$50 - $99 / hr2 - 9Milano, Italy
Services provided
BLNK Media is a video production company headquartered in Milano, Italy and Shanghai, China. Their services include Video Production and Broadcast Video.
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$1,000+$25 - $49 / hr2 - 9Al Jazirah Al Hamra, United Arab Emirates
Services provided
Stroma Media FZ-LLC is a social media marketing company and video production company. Established in 2019, the firm offers Social Media Marketing and Video Production.
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Undisclosed< $25 / hr2 - 9
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Established in 2022, Ratina Studios is a video production agency and Audio Production company. The team focuses on Video Production and Audio Production.
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$1,000+$200 - $300 / hr2 - 9Gainesville, FL
Services provided
Video production agency and Corporate Photography company Xtal Media offers Video Production and Corporate Photography. They were founded in 2019.
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$5,000+$200 - $300 / hr2 - 9Los Angeles, CA
Services provided
Sp Studio One is a video production company and Corporate Photography company. They were established in 2021 and specialize in Video Production and Corporate Photography.
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$10,000+Undisclosed2 - 9Bet Shemesh, Israel
Services provided
CitronFilms is a branding company and video production agency. The team is headquartered in Bet Shemesh, Israel, and their services include Branding and Video Production.
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$5,000+$100 - $149 / hr2 - 9Vienna, VA
Services provided
SunnyMoon Productions is a Vienna, Virginia-based video production agency. They specialize in Video Production and Broadcast Video.
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$5,000+$150 - $199 / hr2 - 9Montréal, Canada
Services provided
Deltas Productions is a video production agency. They were founded in 2019 and specialize in Video Production and Digital Strategy.
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$1,000+$50 - $99 / hr2 - 9Fleet, England
Services provided
In Fleet, England, Boxclever Media is a video production agency. Their services include Video Production and Broadcast Video.
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$1,000+$50 - $99 / hr2 - 9Colorado Springs, CO
Services provided
Posmanic Entertainment, a video production agency, was established in 2014. The firm focuses on Video Production and Graphic Design, and is small.
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$1,000+$50 - $99 / hr2 - 9Birmingham, AL
Services provided
Creative Brew Films is a video production agency in Birmingham, Alabama. They provide Video Production and Branding and were launched in 2012.
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UndisclosedUndisclosed2 - 9
Services provided
Humphotowale Productions is a video production company and Corporate Photography company. They are in Indore, India. Their team specializes in Video Production and Corporate Photography.
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$1,000+$100 - $149 / hr2 - 9Charlotte, NC
Services provided
Billow Media House, a video production company, is located in Charlotte, North Carolina. They focus on Video Production and Corporate Photography and were established in 2013.
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$1,000+$50 - $99 / hr2 - 9Belize City, Belize
Services provided
Video production agency IGNITE Ltd. Focuses on Video Production and Corporate Photography. They were established in 2014.
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$5,000+$100 - $149 / hr2 - 9San Diego, CA
Services provided
Loading.media, a small video production agency, is headquartered in San Diego, California. The team offers Video Production and Advertising.
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$1,000+$50 - $99 / hr2 - 9Charlotte, NC
Services provided
NewMap Media is a video production agency. Their small team is in Charlotte, North Carolina. Their services include Video Production and Digital Strategy.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Video Production Agencies
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$10,000+$150 - $199 / hr50 - 249Milano, Italy
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
75% Video Production25% Other -
$10,000+$100 - $149 / hr2 - 9Costa Mesa, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed2 - 9Toronto, Canada
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
90% Video Production10% Other -
$10,000+$50 - $99 / hr10 - 49Kraków, Poland
Ability to deliver
38.2/40.019.4/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
100% Video Production -
$10,000+$100 - $149 / hr2 - 9London, England
Ability to deliver
37.3/40.018.4/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed10 - 49Miami, FL
Ability to deliver
37/40.017.4/20 Reviews9.7/10 Clients & Experience9.9/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9New York, NY
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
75% Video Production25% Other -
$25,000+$200 - $300 / hr2 - 9Walnut Creek, CA
Ability to deliver
36.9/40.018/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
80% Video Production20% Other -
$25,000+Undisclosed50 - 249Brooklyn, NY
Ability to deliver
36.9/40.017.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$10,000+$50 - $99 / hr10 - 49Kraków, Poland
Ability to deliver
36.8/40.017.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
60% Video Production40% Other -
$1,000+$100 - $149 / hr2 - 9Santa Monica, CA
Ability to deliver
36.7/40.018.2/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
100% Video Production -
$10,000+$50 - $99 / hr2 - 9Oakland, CA
Ability to deliver
36.7/40.018.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
95% Video Production5% Other -
$5,000+$100 - $149 / hr2 - 9Huntington Beach, CA
Ability to deliver
36.7/40.017.8/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Video Production -
$5,000+$25 - $49 / hr10 - 49Bogotá, Colombia
Ability to deliver
36.6/40.017.4/20 Reviews9.9/10 Clients & Experience9.3/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Denver, CO
Ability to deliver
36.6/40.018.2/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
100% Video Production -
$5,000+Undisclosed2 - 9Chicago, IL
Ability to deliver
36.4/40.020/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
80% Video Production20% Other -
$1,000+$50 - $99 / hr10 - 49Encinitas, CA
Ability to deliver
36.4/40.017.2/20 Reviews9.8/10 Clients & Experience9.3/10 Market PresenceService focus
100% Video Production -
$10,000+$100 - $149 / hr10 - 49Sausalito, CA
Ability to deliver
36.3/40.017.6/20 Reviews10/10 Clients & Experience8.7/10 Market PresenceService focus
100% Video Production -
$5,000+Undisclosed10 - 49Somerville, MA
Ability to deliver
36.3/40.016.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$5,000+$150 - $199 / hr2 - 9Carleton Place, Canada
Ability to deliver
36.3/40.018.2/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
90% Video Production10% Other -
$10,000+Undisclosed2 - 9Baltimore, MD
Ability to deliver
36.3/40.017.2/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
100% Video Production -
$50,000+Undisclosed2 - 9Oakbrook Terrace, IL
Ability to deliver
36.1/40.016.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr10 - 49Chicago, IL
Ability to deliver
36/40.018/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
65% Video Production35% Other -
$10,000+$150 - $199 / hr2 - 9San Francisco, CA
Ability to deliver
35.9/40.016.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Irvine, CA
Ability to deliver
35.9/40.016.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$1,000+$100 - $149 / hr2 - 9Los Angeles, CA
Ability to deliver
35.9/40.016.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
80% Video Production20% Other -
$10,000+$150 - $199 / hr2 - 9Brooklyn, NY
Ability to deliver
35.8/40.018/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr2 - 9Covina, CA
Ability to deliver
35.8/40.016.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
75% Video Production25% Other -
UndisclosedUndisclosed10 - 49Santo Domingo, Dominican Republic
Ability to deliver
35.8/40.016.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$1,000+$150 - $199 / hr50 - 249Inglewood, CA
Ability to deliver
35.7/40.016/20 Reviews9.8/10 Clients & Experience9.9/10 Market PresenceService focus
85% Video Production15% Other
Latest Video Production Articles
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What Makes Viewers Watch: Data on Short-Form Content
Don't let scroll-happy viewers blow past your short-form video. Learn how to engage them with humor, arresting visuals, strong hooks, and more.
Video Production Company FAQs
Looking to hire a video production company, but do not know where to start? Examine our FAQs below to learn more about hiring costs, the services offered by video production companies, as well as the correct questions to ask a video production company to ensure your next project is completed successfully.
Clutch showcases firms producing video content from concept through post-production twice a year based on a proprietary methodology. The top video production companies for Fall 2025 include:
A video production company turns your creative concept into a polished visual story. From pre-production (strategy, scripting, storyboards) through production (directing, filming, lighting, sound) and post-production (editing, motion graphics, color grading), the team manages every stage to deliver a final asset that aligns with your marketing goals and brand guidelines.
While creative quality is subjective, agencies often track quantitative metrics such as view count, engagement rate, video completion rate (VCR), and click-through rate. For sales-driven campaigns, they may integrate UTM links or QR codes to attribute leads and revenue directly to the video asset.
- Who will be on the core crew, and will you outsource any roles?
- What cameras, lighting, and editing software do you use?
- How many revision rounds are included, and what costs extra?
- Can you meet our launch deadline, and what milestones will you set?
- How will you measure success? How about engagement, view-through rate, conversions?
- Who owns the raw footage and final deliverables?
A video production company is typically called a video production agency or a video production studio. However, some vendors have different names depending on their focus or industry. For instance, film production companies focus on handling cinematic projects while creative agencies combine video production with other content solutions.
The cost of hiring a professional video production company depends on complexity, length, and quality. Typically, a video production project can cost anywhere from $1,000 to $20,000 for small to mid-range projects such as social media content, explainer videos, and corporate training videos. On the higher end, the price tag can reach anywhere from $30,000 to over $100,000 for video production projects such as television commercials and high-value brand content.
Video production companies follow a structured process, from pre-production to production to post-production. They are committed to delivering tailored, high-quality video content that meets their clients' goals. Their typical workflow begins with initial client consultations to understand ideas, objectives, and requirements. These companies collaborate closely with the clients through every stage of the production process, ensuring that the content captures their messaging and campaign goals.
Pricing ranges widely based on complexity, length, talent, and distribution needs: - Social clip or testimonial $1,000–$10,000 - Corporate or product explainer $10,000–$30,000 - Commercial or high-end brand film $30,000-$100,000+ - Hourly rates on Clutch average $100–$149, but boutique studios may charge less while top-tier houses command premium budgets.
- Review portfolios to confirm quality and style.
- Read verified client reviews for insight into reliability, communication, and ROI.
- Confirm they offer the specific video production services (e.g., animation, VFX, live events) your project requires.
- Evaluate cultural fit and transparency. Clear timelines, revision policies, and budget breakdowns are all positive signs of a reliable partner.
- Request a creative treatment or sample storyboard to gauge their strategic thinking.
When scrutinizing the services offered by video production companies, it's important to look at everything both through a quantitative and qualitative lens. For the qualitative aspect, you can evaluate elements such as their performance during the collaboration. Were they easy to work with? How is the quality of the output? Did they deliver the video on time and budget? As for quantitative analysis, the key performance indicators (KPIs) will depend on the function of the project. Here are the common metrics to keep an eye on:
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Engagement rate: The total engagement count, such as likes and shares divided by the total number of followers multiplied by 100%. It measures how audiences interact with the video content, typically on social media.
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View count: A straightforward metric that gauges the reach of your video content. A high view count means that your video is seen by more people.
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Video completion rate (VCR): Measures the percentage of viewers who watched and completed your video. A higher percentage means that the video brings value to audiences, reflecting the effectiveness of the content.
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Click-through rate: The number of clicks your video is clicked to play. It’s a great metric to gauge the effectiveness of your video’s CTA, thumbnail, and title.
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Bounce rate: The percentage of viewers who don’t finish your video. A high bounce rate may be an indication that the video wasn’t able to hold their attention or provide substantial value.
- Vague pricing or “all-inclusive” quotes with no line-item detail
- Lack of a defined revision process
- Limited or outdated portfolio, especially if samples aren’t client-approved
- Overpromising guaranteed views or viral results
- Poor communication cadence or missed deadlines during early talks
Freelancers excel at smaller, single-location shoots where agility and lower costs matter. Agencies bring larger crews, specialized departments (e.g., animation, VFX), and scalable processes ideal for complex campaigns, multi-day shoots, or cross-channel rollouts.