Top Video Production Companies
Need related services? Explore postproduction agencies that can refine editing, enhance visuals, and elevate final video output for a more polished, high-impact result.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Costa Mesa, CAServices provided
See all 172 projectsSparkhouse is a multimedia production company specializing in corporate video production, video editing, and post-production services. Their reviews highlight exceptional project management and communication skills, with 100% of clients noting their responsiveness and professionalism. Approximately 90% of clients appreciate their ability to deliver high-quality, cinematic results on time and within budget, making Sparkhouse a trusted partner in film production.
$25,000+Undisclosed50 - 249Brooklyn, NYServices provided
See all 62 projectsCasual is a distinguished video production company specializing in services such as documentary creation, motion graphics, and multimedia production. With over 90% positive feedback from clients, reviews highlight their exceptional project management, creativity, and adaptability. Approximately 80% of reviewers emphasize their impressive professionalism and ability to deliver high-quality video products efficiently, with many commending their seamless communication and alignment with client visions.
$5,000+$100 - $149 / hr2 - 9Huntington Beach, CAServices provided
See all 37 projectsFeel Right Inc. is a leading video production company specializing in high-quality film production, videography, and post-production services. They receive overwhelmingly positive feedback, with approximately 100% of reviews praising their professionalism, creative storytelling, and exceptional project management. Notably, 75% of reviewers highlight their ability to align with brand vision and deliver impressive, tailored video content.
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UndisclosedUndisclosed10 - 49Toronto, Canada
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Headquartered in Toronto, Canada, Parador Interactive Inc. Is a small web design company. The team provides Web Design and Video Production.
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UndisclosedUndisclosed10 - 49Eldridge, IA
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Founded in 2022, OXN Marketing, a small social media marketing agency, is located in Eldridge, Iowa. Their team specializes in Social Media Marketing and Graphic Design.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr2 - 9Santa Monica, CAServices provided
See all 43 projectsBrandefy is a multimedia production company offering comprehensive video production services, including motion graphics, videography, and post-production services. Across numerous client reviews, Brandefy is praised for its strong project management, timely delivery, and high-quality output, with 100% of reviews highlighting effective collaboration and professionalism. Clients consistently commend their ability to bring brand visions to life through compelling video content and creative expertise.
$5,000+$200 - $300 / hr10 - 49Toronto, CanadaServices provided
See all 19 projectsGardner Productions Group is a multimedia production company specializing in video production services such as cinematography, videography, and video editing. The company receives overwhelmingly positive feedback, with 100% of reviewers noting their professionalism, creativity, and timely project delivery. Clients frequently commend their ability to handle projects from inception through post-production, highlighting their exceptional project management and adaptability to client needs.
$10,000+$150 - $199 / hr2 - 9San Francisco, CAServices provided
See all 14 projectsZero One Digital Media is a distinguished video production company specializing in services such as Videography, Film Production, and Corporate Video Production. With approximately 95% positive feedback, clients commend their collaborative approach and high-quality Cinematography. Notably, 80% of reviewers highlight their project management skills, emphasizing responsiveness and flexibility. Zero One Digital Media is recognized for exceeding client expectations and cultivating successful partnerships.
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UndisclosedUndisclosed10 - 49Bratislava, Slovakia
Services provided
PROPULSION, s. R. O. Is an Advertising company. They are headquartered in Bratislava, Slovakia and Sarajevo, Bosnia and Herzegovina and have small team. They focus on Advertising and Public
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UndisclosedUndisclosed10 - 49Cape Town, South Africa
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Regency Global is a branding company. The Cape Town, South Africa-based team specializes in Branding and Digital Strategy.
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UndisclosedUndisclosed10 - 49Rho, Italy
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Red Media House is an Event Marketing company. They are located in Rho, Italy. Their team offers Event Marketing and Content Marketing.
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UndisclosedUndisclosed10 - 49Chicago, IL
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Seven Seas Web Design is a media planning and buying company established in 2014. In Chicago, Illinois, the team specializes in Media Planning & Buying and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Bangkok, Thailand
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Headquartered in Bangkok, Thailand, Shakes bkk is a branding agency. They focus on Branding and Web Design and were established in 2012.
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr2 - 9Toronto, CanadaServices provided
See all 52 projectsOrigin Films is a distinguished video production company specializing in Film Production, Video Editing, and Corporate Video Production. They consistently receive positive feedback, with over 90% of clients praising their creativity, attention to detail, and project management skills. Reviewers frequently highlight their ability to enhance brand visibility and audience engagement through compelling visual narratives. Despite minor suggestions for improvement, their work is highly regarded for its quality and alignment with client objectives.
$10,000+$100 - $149 / hr2 - 9Toronto, CanadaServices provided
See all 15 projectsMinifridge Media is a video production company specializing in services such as cinematography, video editing, and corporate video production. Across their reviews, clients consistently praise their professionalism, creativity, and ability to manage projects efficiently. Notably, 100% of the reviews highlight strong project management and effective communication, and there are no negative feedbacks reported.
$5,000+$50 - $99 / hr10 - 49Barcelona, SpainServices provided
See all 16 projectsSIERRA Production House is a multimedia production company specializing in services such as videography, cinematography, and video post-production. Reviews indicate an impressive 100% satisfaction rate with their project management and collaborative approach, highlighting their effective communication and high standards. Clients appreciated their creativity, culture fit, and ability to deliver compelling videos on time and within budget.
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UndisclosedUndisclosed10 - 49Miami, FL
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Share It Studio is a branding firm headquartered in Miami, Florida. They offer Branding and Pay Per Click.
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UndisclosedUndisclosed10 - 49Maitland, FL
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Established in 2010, Signal Media is a small Maitland, Florida-based web design agency. Their team specializes in Web Design and Graphic Design.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr2 - 9Montreal, CanadaServices provided
See all 10 projects5 Pound Media is a multimedia production company specializing in various video production services, including videography, film production, video editing, and post-production services. Across their reviews, clients consistently praise their creativity, high production quality, and efficient project management. Approximately 90% of reviewers highlight their ability to effectively communicate and collaborate, ensuring that projects align with client visions and objectives. They are highly regarded for their adaptability and innovative approach in delivering engaging content.
$5,000+$100 - $149 / hr2 - 9Singapore, SingaporeServices provided
See all 17 projectsBLACKBIRD PRODUCTIONS is a multimedia production company specializing in videography, cinematography, and post-production services, including video editing and motion graphics. Their clientele praises them for their adaptability, professionalism, and timely delivery of high-quality visual content. With 100% positive feedback, clients consistently highlight their exceptional project management and ability to meet client needs effectively.
$5,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 4 projectsTakt/Studios is a multimedia production firm specializing in video production, videography, and video editing services. With a 100% positive feedback rate from reviewers, the company is praised for its attention to detail, creative excellence, and strong project management. Clients commend Takt/Studios for delivering high-quality, impactful video content that aligns with their brand identity and communication goals.
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UndisclosedUndisclosed10 - 49Southbank, Australia
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Slant Agency is a Southbank, Australia-based branding company. Their services include Branding and Social Media Marketing.
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UndisclosedUndisclosed10 - 49
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Smoking Chimney is an Advertising company. They provide Advertising and Video Production and were founded in 2022. The company is based in Pune, India.
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UndisclosedUndisclosed10 - 49Thornaby, England
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SpencerZill is an Advertising company founded in 2014. The small team offers Advertising and Branding.
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UndisclosedUndisclosed10 - 49Pataskala, OH
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Branding firm Studio Eighty Eight was established in 2014. The team provides Branding and Search Engine Optimization and is located in Pataskala, Ohio.
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UndisclosedUndisclosed10 - 49Las Vegas, NV
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Founded in 2023, The Anything Group is a branding agency. The firm specializes in Branding and Public Relations.
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UndisclosedUndisclosed10 - 49Campania , Italy
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Treeweb is a social media marketing agency launched in 2014. The company focuses on Social Media Marketing and Web Design.
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UndisclosedUndisclosed10 - 49Point Pleasant Beach, NJ
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Unleash Marketing, a Direct Marketing company, specializes in Direct Marketing and Social Media Marketing. The company is located in Point Pleasant Beach, New Jersey.
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UndisclosedUndisclosed10 - 49New York, NY
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Visual Goodness is a Content Marketing company. The team is in New York, New York, and their services include Content Marketing and Web Design.
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UndisclosedUndisclosed10 - 49
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Blood Nexus Studio, a Product Design company, provide Product Design and Video Production. They were founded in 2025.
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$5,000+$100 - $149 / hr10 - 49
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See all 1 projectsWideGroup Interactive is a service provider purportedly specializing in website creation and management. However, the feedback is overwhelmingly negative, with 100% of reviewers citing issues such as persistent website errors and unprofessional project management, including fraudulent billing practices. The company is described as incapable of effectively delivering promised services, leading to significant financial and operational losses for clients.
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UndisclosedUndisclosed2 - 9Orlando, FL
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See all 1 projectsREASON Agency is a digital marketing firm that, according to client feedback, struggled to meet promised outcomes, particularly in increasing average order value (AOV) and delivering projected sales. While 100% of reviewers noted their communication as decent, the agency appeared to lack effective implementation and follow-through, with significant client dissatisfaction regarding unmet commitments and overpromising.
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$10,000+$100 - $149 / hr250 - 999Cambridge, MA
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Allied Integrated Marketing is a branding agency. Launched in 1986, their team offers Branding and Direct Marketing.
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$10,000+$100 - $149 / hr250 - 999Atlanta, GA
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22squared is a branding agency. Their midsize team of employees is located in Atlanta, Georgia and Tampa, Florida. Their team offers Branding and Market Research.
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$10,000+$150 - $199 / hr250 - 999London, England
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TMW Unlimited, an UX company, was established in 1987. The team focuses on UX/UI Design and Search Engine Optimization and is based in London, England.
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$5,000+$100 - $149 / hr250 - 999Fort Worth, TX
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Simpli.fi, an Advertising company, is based in Fort Worth, Texas and Chicago, Illinois. They focus on Advertising and Digital Strategy and were established in 2010.
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$5,000+$100 - $149 / hr250 - 999Grand Rapids, MI
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MLive Media Group is a Marketing Strategy company. Launched in 2012, the team provides Marketing Strategy and Content Marketing. The company is headquartered in Grand Rapids, Michigan and.
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$5,000+$100 - $149 / hr250 - 999St. Louis, MO
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HLK is a branding agency. They are based in St. Louis, Missouri and Denver, Colorado, and their services include Branding and Event Marketing.
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UndisclosedUndisclosed250 - 999Philadelphia, PA
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Renaissance is a Philadelphia, Pennsylvania-based Advertising company. The team offers Advertising and E-Commerce Development.
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UndisclosedUndisclosed250 - 999Singapore, Singapore
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Founded in 2008, PCL Technology is a software development company. The company offers Custom Software Development and Marketing Strategy, and is midsize.
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UndisclosedUndisclosed250 - 999Farmington Hills, MI
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Marketing Strategy company Latcha+Associates was launched in 1997. The company focuses on Marketing Strategy and Media Planning & Buying, and is midsize.
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UndisclosedUndisclosed250 - 999Syracuse, NY
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Perigord Syracuse is a Packaging Design company launched in 1976. The team offers Packaging Design and Branding.
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UndisclosedUndisclosed250 - 999Hong Kong, Hong Kong
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Finsbury Glover Hering is a branding firm. They are in Hong Kong, Hong Kong and have midsize team of experts. Their services include Branding and Public Relations.
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UndisclosedUndisclosed250 - 999Arlington, VA
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Fors Marsh Group is an Advertising company. The Arlington, Virginia-based team provides Advertising and Branding.
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UndisclosedUndisclosed250 - 999Dhaka, Bangladesh
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Founded in 2020, WeTech Digital, a midsize SEO company, is headquartered in Dhaka, Bangladesh. Their team specializes in Search Engine Optimization and Web Development.
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UndisclosedUndisclosed250 - 999
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Milton is a Business Consulting company. Launched in 2001, the team specializes in Business Consulting and Advertising. The agency is headquartered in Helsinki, Denmark.
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UndisclosedUndisclosed250 - 999Oslo, Norway
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Founded in 1969, Semantix is a Translation company. In Oslo, Norway and Goeteborg, Sweden, the team provides Translation and Social Media Marketing.
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UndisclosedUndisclosed250 - 999Richmond, CA
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Hartmann Studios is a branding agency launched in 1984. Their services include Branding and Event Marketing.
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UndisclosedUndisclosed250 - 999Houston, TX
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EN Technologies is a social media marketing company. Established in 2021, the team offers Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed250 - 999Burlington, MA
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Agital is a branding company. They are headquartered in Burlington, Massachusetts and Washington, District of Columbia and have midsize team. They offer Branding and Social Media Marketing.
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UndisclosedUndisclosed250 - 999New York, NY
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Craft Worldwide is an Advertising company established in 1987. Based in New York, New York and Birmingham, Michigan, the team focuses on Advertising and Media Planning & Buying.
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UndisclosedUndisclosed250 - 999Waltham Cross, England
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In Waltham Cross, England and LONDON, England, The Delta Group is an Advertising company. Their services include Advertising and Social Media Marketing.
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UndisclosedUndisclosed250 - 999Hyderabad, India
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IdeyaLabs is an Advertising company launched in 2019. Their team offers Advertising and UX/UI Design.
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UndisclosedUndisclosed250 - 999Levallois-Perret, France
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Datawords Group, a branding agency, is based in Levallois-Perret, France and Barcelona, Spain. The team offers Branding and Digital Strategy.
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UndisclosedUndisclosed250 - 999Portland, OR
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Oregonian Media Group is an Event Marketing company located in Portland, Oregon. They focus on Event Marketing and Social Media Marketing and were launched in 1850.
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UndisclosedUndisclosed250 - 999Sydney, Australia
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Located in Sydney, Australia, Brafton Inc. Is a social media marketing firm. They offer Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed250 - 999Ridgewood, NJ
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Launched in 2019, Kepler Base is a social media marketing agency. The team provides Social Media Marketing and Content Marketing and is in Ridgewood, New Jersey.
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UndisclosedUndisclosedFreelancerAlexandria, VA
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See all 1 projectsApolloBravo Inc. is a digital and experiential marketing firm known for managing social media and online customer engagement projects. They received positive feedback across all reviews, with clients praising their expertise in digital marketing and project management efficiency. Approximately 100% of reviewers highlighted their ability to deliver impactful results, such as achieving significant loan growth for clients, and commended their data-driven recommendations and proactive approach.
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UndisclosedUndisclosed50 - 249
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See all 1 projectsWebsite Designs - Out of Business provided exceptional customer support and timely delivery of website design services for a real estate agency in the UAE. The company was chosen for its budget-friendly pricing and impressed the client with its project management and responsiveness, indicating a strong emphasis on customer satisfaction and service excellence.
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$10,000+$150 - $199 / hr50 - 249New York, NY
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Story Worldwide is a branding firm. They are located in New York, New York and Seattle, Washington and have midsize team of experts. Their services include Branding and Content Marketing.
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$10,000+$150 - $199 / hr50 - 249London, England
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Launched in 1968, Feref is a branding agency. The team focuses on Branding and Social Media Marketing.
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$10,000+$150 - $199 / hr50 - 249Manchester, England
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Cheetham Bell is an Advertising company. Founded in 1992, the agency is in Manchester, England and London, England. Their services include Advertising and Marketing Strategy.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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List of the Top 15 Video Production Agencies
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$10,000+$150 - $199 / hr50 - 249Milano, Italy
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
75% Video Production25% Other -
$10,000+$100 - $149 / hr2 - 9Costa Mesa, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed2 - 9Toronto, Canada
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
90% Video Production10% Other -
$25,000+Undisclosed50 - 249Brooklyn, NY
Ability to deliver
38.3/40.018.8/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Huntington Beach, CA
Ability to deliver
37.5/40.018.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Video Production -
$10,000+$50 - $99 / hr10 - 49Kraków, Poland
Ability to deliver
37.3/40.018.6/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9New York, NY
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
75% Video Production25% Other -
$10,000+Undisclosed10 - 49Miami, FL
Ability to deliver
37/40.017.4/20 Reviews9.7/10 Clients & Experience9.9/10 Market PresenceService focus
100% Video Production -
$1,000+$25 - $49 / hr50 - 249San Francisco, CA
Ability to deliver
37/40.018.6/20 Reviews8.4/10 Clients & Experience10/10 Market PresenceService focus
75% Video Production25% Other -
$50,000+Undisclosed2 - 9Oakbrook Terrace, IL
Ability to deliver
36.7/40.017.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$5,000+Undisclosed2 - 9Chicago, IL
Ability to deliver
36.4/40.020/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
80% Video Production20% Other -
$5,000+$25 - $49 / hr10 - 49Bogotá, Colombia
Ability to deliver
36.4/40.017.2/20 Reviews9.9/10 Clients & Experience9.3/10 Market PresenceService focus
100% Video Production -
$1,000+$50 - $99 / hr10 - 49Encinitas, CA
Ability to deliver
36.4/40.017.2/20 Reviews9.8/10 Clients & Experience9.3/10 Market PresenceService focus
100% Video Production -
$5,000+$150 - $199 / hr2 - 9Carleton Place, Canada
Ability to deliver
36.3/40.018.2/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
90% Video Production10% Other -
$25,000+$200 - $300 / hr2 - 9Walnut Creek, CA
Ability to deliver
36.3/40.017.4/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
80% Video Production20% Other -
$10,000+$50 - $99 / hr10 - 49Kraków, Poland
Ability to deliver
36.2/40.016.8/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
60% Video Production40% Other -
$10,000+$100 - $149 / hr2 - 9London, England
Ability to deliver
36.2/40.017.2/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
100% Video Production -
$10,000+$50 - $99 / hr2 - 9Oakland, CA
Ability to deliver
36.1/40.017.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
95% Video Production5% Other -
$5,000+Undisclosed10 - 49San Francisco, CA
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
95% Video Production5% Other -
$5,000+$100 - $149 / hr2 - 9Irvine, CA
Ability to deliver
35.9/40.016.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$10,000+$100 - $149 / hr2 - 9Bethesda, MD
Ability to deliver
35.9/40.019.2/20 Reviews9.9/10 Clients & Experience6.8/10 Market PresenceService focus
75% Video Production25% Other -
$1,000+$100 - $149 / hr2 - 9Santa Monica, CA
Ability to deliver
35.9/40.017.2/20 Reviews10/10 Clients & Experience8.7/10 Market PresenceService focus
100% Video Production -
$1,000+$100 - $149 / hr2 - 9Los Angeles, CA
Ability to deliver
35.9/40.016.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
80% Video Production20% Other -
$5,000+$200 - $300 / hr10 - 49Toronto, Canada
Ability to deliver
35.8/40.017/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Denver, CO
Ability to deliver
35.8/40.017.4/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr2 - 9San Francisco, CA
Ability to deliver
35.8/40.016.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$5,000+$25 - $49 / hr10 - 49Ho Chi Minh City, Vietnam
Ability to deliver
37.4/40.019.8/20 Reviews10/10 Clients & Experience7.6/10 Market PresenceService focus
50% Video Production50% Other -
$10,000+$150 - $199 / hr10 - 49Chicago, IL
Ability to deliver
35.7/40.017.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
65% Video Production35% Other -
$5,000+Undisclosed10 - 49Somerville, MA
Ability to deliver
35.7/40.016/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$1,000+Undisclosed2 - 9Denver, CO
Ability to deliver
35.7/40.016.6/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
85% Video Production15% Other
Latest Video Production Articles
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How UGC Video Ads Outperform Traditional Creative in Paid Social Campaigns (With Real Examples)
Learn why UGC video ads outperform traditional creative in paid social, with real examples, best practices, and proven strategies.
Video Production Company FAQs
Looking to hire a video production company, but do not know where to start? Examine our FAQs below to learn more about hiring costs, the services offered by video production companies, as well as the correct questions to ask a video production company to ensure your next project is completed successfully.
Clutch showcases firms producing video content from concept through post-production twice a year based on a proprietary methodology. The top video production companies for Fall 2025 include:
A video production company turns your creative concept into a polished visual story. From pre-production (strategy, scripting, storyboards) through production (directing, filming, lighting, sound) and post-production (editing, motion graphics, color grading), the team manages every stage to deliver a final asset that aligns with your marketing goals and brand guidelines.
While creative quality is subjective, agencies often track quantitative metrics such as view count, engagement rate, video completion rate (VCR), and click-through rate. For sales-driven campaigns, they may integrate UTM links or QR codes to attribute leads and revenue directly to the video asset.
- Who will be on the core crew, and will you outsource any roles?
- What cameras, lighting, and editing software do you use?
- How many revision rounds are included, and what costs extra?
- Can you meet our launch deadline, and what milestones will you set?
- How will you measure success? How about engagement, view-through rate, conversions?
- Who owns the raw footage and final deliverables?
A video production company is typically called a video production agency or a video production studio. However, some vendors have different names depending on their focus or industry. For instance, film production companies focus on handling cinematic projects while creative agencies combine video production with other content solutions.
The cost of hiring a professional video production company depends on complexity, length, and quality. Typically, a video production project can cost anywhere from $1,000 to $20,000 for small to mid-range projects such as social media content, explainer videos, and corporate training videos. On the higher end, the price tag can reach anywhere from $30,000 to over $100,000 for video production projects such as television commercials and high-value brand content.
Video production companies follow a structured process, from pre-production to production to post-production. They are committed to delivering tailored, high-quality video content that meets their clients' goals. Their typical workflow begins with initial client consultations to understand ideas, objectives, and requirements. These companies collaborate closely with the clients through every stage of the production process, ensuring that the content captures their messaging and campaign goals.
Pricing ranges widely based on complexity, length, talent, and distribution needs: - Social clip or testimonial $1,000–$10,000 - Corporate or product explainer $10,000–$30,000 - Commercial or high-end brand film $30,000-$100,000+ - Hourly rates on Clutch average $100–$149, but boutique studios may charge less while top-tier houses command premium budgets.
- Review portfolios to confirm quality and style.
- Read verified client reviews for insight into reliability, communication, and ROI.
- Confirm they offer the specific video production services (e.g., animation, VFX, live events) your project requires.
- Evaluate cultural fit and transparency. Clear timelines, revision policies, and budget breakdowns are all positive signs of a reliable partner.
- Request a creative treatment or sample storyboard to gauge their strategic thinking.
When scrutinizing the services offered by video production companies, it's important to look at everything both through a quantitative and qualitative lens. For the qualitative aspect, you can evaluate elements such as their performance during the collaboration. Were they easy to work with? How is the quality of the output? Did they deliver the video on time and budget? As for quantitative analysis, the key performance indicators (KPIs) will depend on the function of the project. Here are the common metrics to keep an eye on:
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Engagement rate: The total engagement count, such as likes and shares divided by the total number of followers multiplied by 100%. It measures how audiences interact with the video content, typically on social media.
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View count: A straightforward metric that gauges the reach of your video content. A high view count means that your video is seen by more people.
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Video completion rate (VCR): Measures the percentage of viewers who watched and completed your video. A higher percentage means that the video brings value to audiences, reflecting the effectiveness of the content.
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Click-through rate: The number of clicks your video is clicked to play. It’s a great metric to gauge the effectiveness of your video’s CTA, thumbnail, and title.
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Bounce rate: The percentage of viewers who don’t finish your video. A high bounce rate may be an indication that the video wasn’t able to hold their attention or provide substantial value.
- Vague pricing or “all-inclusive” quotes with no line-item detail
- Lack of a defined revision process
- Limited or outdated portfolio, especially if samples aren’t client-approved
- Overpromising guaranteed views or viral results
- Poor communication cadence or missed deadlines during early talks
Freelancers excel at smaller, single-location shoots where agility and lower costs matter. Agencies bring larger crews, specialized departments (e.g., animation, VFX), and scalable processes ideal for complex campaigns, multi-day shoots, or cross-channel rollouts.