Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 366 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click advertising, Google Ads, and comprehensive digital marketing strategies. The company consistently earns high praise for its personalized service, project management, and impactful results, with a notable emphasis on increasing lead quality and optimizing costs. However, one review highlighted challenges with larger budgets, suggesting potential variability in performance based on budget size. Overall, approximately 88% of feedback is positive, particularly from small to medium-sized businesses.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a digital advertising agency specializing in Pay-Per-Click (PPC) services, particularly Google Ads management. They have garnered a mix of reviews, with approximately 75% positive feedback highlighting their expertise, effective project management, and strong communication. However, about 25% of reviews reflect dissatisfaction, citing issues with execution and communication. Despite some challenges, many clients appreciate their strategic approach and responsiveness in managing online ad campaigns.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing. Across their reviews, 100% of clients commend ATRA's transparency, communication, and ability to drive significant improvements in metrics such as conversion rates and cost per acquisition. ATRA consistently delivers measurable outcomes, with multiple clients reporting increased leads and revenue by 20-45%.
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UndisclosedUndisclosed2 - 9Aspen Hill, MD
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Quemobi, a social media marketing firm, is headquartered in Aspen Hill, Maryland. They offer Social Media Marketing and Graphic Design.
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UndisclosedUndisclosed2 - 9Jefferson, MD
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Email Marketing company Digital Marketing Divas, LLC. Is in Jefferson, Maryland. The team focuses on Email Marketing and Pay Per Click.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 17 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising, Cost Per Click (CPC) management, and comprehensive search engine marketing strategies. Reviews indicate a high level of satisfaction, with 100% of clients praising their project management, strategic approach, and ROI-focused campaigns. Clients frequently mention their exceptional team and seamless integration into existing business frameworks, noting a consistent increase in ROAS and effective use of Google Ads.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click advertising, including Google Ads and Bing, with a focus on strategic campaign management and SEO. The company is praised for its professionalism, strategic planning, and effective communication. Approximately 90% of reviews highlight their ability to increase leads and improve online visibility. Clients often commend the agency's tailored approach and expertise in PPC and digital advertising.
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UndisclosedUndisclosed2 - 9Atlanta, GA
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Avenue180 LLC is an Atlanta, Georgia-based Digital Strategy company. They specialize in Digital Strategy and Email Marketing.
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UndisclosedUndisclosed2 - 9Covington, GA
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Located in Covington, Georgia, Hawk Web Marketing is a small SEO services firm. Their services include Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9Frederick, MD
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Branding agency Apollo LLC specializes in Branding and Marketing Strategy. They were founded in 2016.
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UndisclosedUndisclosed2 - 9Henderson, NV
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Mobile Direct Ads is an Advertising company. The team offers Advertising and Mobile App Development and is in Henderson, Nevada.
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UndisclosedUndisclosed2 - 9Lebanon, NH
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Shire Digital, a graphic design company, is in Lebanon, New Hampshire. Established in 2018, the team provides Graphic Design and Pay Per Click.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 403 projectsKlientBoost is a distinguished PPC and digital advertising agency specializing in paid search, Google Ads, and online ad campaigns. The reviews highlight their proactive project management, high creativity, and expertise, resulting in measurable improvements such as lowered cost per acquisition and increased conversion rates. Nearly 100% of clients praise their responsiveness and data-driven strategies.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 92 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and SEO to enhance online presence and generate qualified leads. Clients commend their strategic approach and transparent communication, with over 90% of reviews highlighting their professionalism and effective Google Ads management. The agency's ability to integrate PPC and SEO services under one strategy has proven valuable for clients seeking measurable outcomes.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click Advertising, Paid Search, and Online Ad Campaigns. The majority of feedback is positive, with reviewers highlighting Gatorworks' client-first approach, proactive communication, and timely project delivery. Approximately 100% of reviewers commend their dedication to improving campaign performance and delivering measurable results.
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UndisclosedUndisclosed2 - 9Mexico, MO
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Clipper Inbound Marketing is a PPC company. Their small team is headquartered in Mexico, Missouri. Their services include Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9
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Noggin Digital Marketing, a small Advertising company, is based in St. Louis, Missouri. The team offers Advertising and Email Marketing.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising firm specializing in Pay-Per-Click Advertising, Google Ads, and Paid Media. The agency has consistently received positive feedback for its expertise, achieving significant improvements in conversions and cost efficiency for clients. Approximately 100% of reviewers commend Soup Agency's project management and communication, highlighting their proactive and timely delivery of services.
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UndisclosedUndisclosed2 - 9Victoria, TX
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Victoria Web Design is a pay per click company. Established in 1998, the team provides Pay Per Click and Search Engine Optimization. The firm is located in Victoria, Texas.
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UndisclosedUndisclosed2 - 9
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Email Marketing company Black Pine Digital was launched in 2018. The small team provides Email Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9Hutto, TX
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Page Digital Marketing is an Advertising company. They specialize in Advertising and Pay Per Click and were launched in 2015.
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UndisclosedUndisclosed2 - 9New Braunfels, TX
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Located in New Braunfels, Texas, Digital Vision Marketing is a small e-commerce development company. The team offers E-Commerce Development and Print Design.
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UndisclosedUndisclosed2 - 9Omaha, NE
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RCG Contractor Marketing, a small Advertising company, is based in Omaha, Nebraska. The team offers Advertising and Branding.
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UndisclosedUndisclosed2 - 9Killeen, TX
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KDH Digital Services is an Email Marketing company. Launched in 2012, the team provides Email Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9Arlington, TX
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MG Marketing, a branding agency, is located in Arlington, Texas. They provide Branding and Email Marketing.
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UndisclosedUndisclosed2 - 9Fargo, ND
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Scott Digital Marketing, a Content Marketing company, provides Content Marketing and Email Marketing. The agency is in Fargo, North Dakota.
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UndisclosedUndisclosed2 - 9Manchester, NH
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Ctrl Digital Marketing, an Email Marketing company, is headquartered in Manchester, New Hampshire. They offer Email Marketing and Graphic Design and were founded in 2015.
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UndisclosedUndisclosed2 - 9St. Louis, MO
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Managed Marketing Solutions is a small St. Louis, Missouri-based Advertising company. The team provides Advertising and Email Marketing.
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UndisclosedUndisclosed2 - 9Dover, NH
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Launched in 2018, Hub Digital Solutions is an Advertising company. The team specializes in Advertising and Email Marketing and is located in Dover, New Hampshire.
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UndisclosedUndisclosed2 - 9Rehoboth Beach, DE
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Located in Rehoboth Beach, Delaware, Mercadeo Consulting, LLC is a Corporate Photography company. Their services include Corporate Photography and Email Marketing.
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UndisclosedUndisclosed2 - 956 Oxford Street, England
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Bertey Ltd is a Content Marketing company. Launched in 2012, the company offers Content Marketing and E-Commerce Development.
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UndisclosedUndisclosed2 - 9Manchester, England
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Luminate Digital, an Advertising company, is headquartered in Manchester, England. They specialize in Advertising and Branding.
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UndisclosedUndisclosed2 - 9Manchester, England
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Creative Impact Communications, an Advertising company, was established in 2012. The agency focuses on Advertising and Pay Per Click.
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UndisclosedUndisclosed2 - 9Manchester, England
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Content Marketing company FEYM was founded in 2017. The small team specializes in Content Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9Manchester, England
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Didia Ltd, a Marketing Strategy company, was launched in 2015. The team specializes in Marketing Strategy and Pay Per Click and is based in Manchester, England.
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UndisclosedUndisclosed2 - 9Manchester, England
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Corporate Photography company WebProjectUK specializes in Corporate Photography and Pay Per Click. They are based in Manchester, England.
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UndisclosedUndisclosed2 - 9Shelburne, VT
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Buckland Co. Is a small UX company located in Shelburne, Vermont. Their services include UX/UI Design and Digital Strategy.
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UndisclosedUndisclosed2 - 9Louisville, KY
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Go Social- communications firm is a Content Marketing company. Headquartered in Louisville, Kentucky and Denver, Colorado, the agency provides Content Marketing and Event Marketing.
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UndisclosedUndisclosed2 - 9Burlington, VT
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Advantage Creations is an e-commerce development company. Their team is located in Burlington, Vermont and provides E-Commerce Development and Pay Per Click.
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UndisclosedUndisclosed2 - 9
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BearGorilla is an Email Marketing company. The small Guilford , Vermont-based team provides Email Marketing and Pay Per Click. The firm was established in 2018.
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UndisclosedUndisclosed2 - 9Decatur, IL
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YCN Media is a branding agency. The team is headquartered in Decatur, Illinois, and their services include Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Manchester, England
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Located in Manchester, England, M4 Marketing Agency is an Advertising company. Their services include Advertising and Content Marketing.
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UndisclosedUndisclosed2 - 9Galliano, LA
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SEO and Web Tech is a SEO services firm. The Galliano, Louisiana-based firm was launched in 2017. Their services include Search Engine Optimization and Web Development.
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UndisclosedUndisclosed2 - 9Manchester, England
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Founded in 2015, Hoopla Marketing Ltd is an Email Marketing company. The team offers Email Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9Bethlehem, PA
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Tina Bradford Public Relations is a Digital Strategy company. They focus on Digital Strategy and Public Relations and were founded in 2004.
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UndisclosedUndisclosed2 - 9Laredo, TX
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GrowLaredo is an Event Marketing company. Established in 2016, their team focuses on Event Marketing and Business Consulting.
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UndisclosedUndisclosed2 - 9Manchester, England
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Lightbulb Media is a Content Marketing company. Launched in 2018, the company is in Manchester, England. Their services include Content Marketing and Digital Strategy.
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UndisclosedUndisclosed2 - 9Medina, MN
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Based in Medina, Minnesota, KLS Interactive Marketing Services is a PR firm. Launched in 2008, the team focuses on Public Relations and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Merrimack, NH
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BPI Strategy Group is a small Merrimack, New Hampshire-based Email Marketing company. Their services include Email Marketing and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Cheshire, England
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Point Blank Digital is a Cheshire, England-based Content Marketing company. They provide Content Marketing and Pay Per Click and were established in 2013.
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UndisclosedUndisclosed2 - 9Barrowford, England
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Teepee Digital, a Digital Strategy company, specializes in Digital Strategy and Email Marketing. The agency is located in Barrowford, England.
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UndisclosedUndisclosed2 - 9Wigan, England
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Established in 2011, Reflex Creative is a graphic design agency. The team offers Graphic Design and Pay Per Click.
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UndisclosedUndisclosed2 - 9
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EZJ Online is a branding agency. They were founded in 2001 and focus on Branding and Pay Per Click.
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UndisclosedUndisclosed2 - 9Idaho Falls, ID
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AH Digital FX Studios, Inc. Is a Conversion Optimization company based in Idaho Falls, Idaho. Launched in 2002, the team specializes in Conversion Optimization and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Pittston, PA
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In Pittston, Pennsylvania, MarketingModo is a small pay per click company. The team offers Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9McKinney, TX
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SEO One is a Conversion Optimization company. The team specializes in Conversion Optimization and Pay Per Click and is headquartered in McKinney, Texas.
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UndisclosedUndisclosed2 - 9
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Launched in 2009, LAB 7 Media, LLC is a SEO services firm. The agency provides Search Engine Optimization and Web Design, and is small.
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UndisclosedUndisclosed2 - 9Manchester, England
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Wool Digital is an Email Marketing company. They focus on Email Marketing and Pay Per Click and were established in 2016.
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UndisclosedUndisclosed2 - 9Salt Lake City, UT
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Axis Web Consulting is a SEO company. Their small team is in Salt Lake City, Utah. Their services include Search Engine Optimization and Other Digital Marketing.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
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- Market presence
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
85% Pay Per Click15% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
38.9/40.019.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+Undisclosed250 - 999Colorado Springs, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
38.4/40.018.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Pay Per Click65% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
38/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.9/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
37.8/40.020/20 Reviews9.8/10 Clients & Experience7.9/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.5/40.018.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.4/40.017.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
38.1/40.018.4/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999Pearland, TX
Ability to deliver
38.1/40.019.8/20 Reviews9.7/10 Clients & Experience8.6/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.6/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
36.4/40.016.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
38.5/40.018.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.2/40.017.4/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
37.5/40.019/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
45% Pay Per Click55% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.