Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click advertising, Google Ads, and comprehensive digital marketing strategies. The company consistently earns high praise for its personalized service, project management, and impactful results, with a notable emphasis on increasing lead quality and optimizing costs. However, one review highlighted challenges with larger budgets, suggesting potential variability in performance based on budget size. Overall, approximately 88% of feedback is positive, particularly from small to medium-sized businesses.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a digital advertising agency specializing in Pay-Per-Click (PPC) services, particularly Google Ads management. They have garnered a mix of reviews, with approximately 75% positive feedback highlighting their expertise, effective project management, and strong communication. However, about 25% of reviews reflect dissatisfaction, citing issues with execution and communication. Despite some challenges, many clients appreciate their strategic approach and responsiveness in managing online ad campaigns.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing. Across their reviews, 100% of clients commend ATRA's transparency, communication, and ability to drive significant improvements in metrics such as conversion rates and cost per acquisition. ATRA consistently delivers measurable outcomes, with multiple clients reporting increased leads and revenue by 20-45%.
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UndisclosedUndisclosed2 - 9Ventura, CA
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The Montecito Group is an e-commerce development firm in Ventura, California. The team provides E-Commerce Development and Pay Per Click.
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UndisclosedUndisclosed2 - 9Dayton, OH
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Dayton Geeks is a pay per click company established in 2012. Their services include Pay Per Click and Search Engine Optimization.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 17 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns, including Google Ads and other paid media services. Their reviews reflect a 100% positive sentiment, with clients consistently praising their project management and strategic approach. Approximately 72% of reviewers highlight their expertise in optimizing ROI and client engagement, while 85% appreciate their alignment with company values and culture.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click advertising, including Google Ads and Bing, with a focus on strategic campaign management and SEO. The company is praised for its professionalism, strategic planning, and effective communication. Approximately 90% of reviews highlight their ability to increase leads and improve online visibility. Clients often commend the agency's tailored approach and expertise in PPC and digital advertising.
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UndisclosedUndisclosed2 - 9Delaware, OH
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Digital Flash Point.com is a pay per click agency. Launched in 2015, their team focuses on Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9North Ridgeville, OH
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North Ridgeville SEO is a small North Ridgeville, Ohio-based pay per click company. Their services include Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Brandon, FL
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Emu Web Marketing, a PPC agency, focus on Pay Per Click and Search Engine Optimization. They were established in 2003.
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UndisclosedUndisclosed2 - 9Guadalupe, Mexico
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Leo Cano, an Email Marketing company, was founded in 2015. The team provides Email Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9
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Peacock Creative Services, a pay per click company, focus on Pay Per Click and Search Engine Optimization. They were launched in 2008.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 403 projectsKlientBoost is a distinguished PPC and digital advertising agency specializing in paid search, Google Ads, and online ad campaigns. The reviews highlight their proactive project management, high creativity, and expertise, resulting in measurable improvements such as lowered cost per acquisition and increased conversion rates. Nearly 100% of clients praise their responsiveness and data-driven strategies.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 92 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and SEO to enhance online presence and generate qualified leads. Clients commend their strategic approach and transparent communication, with over 90% of reviews highlighting their professionalism and effective Google Ads management. The agency's ability to integrate PPC and SEO services under one strategy has proven valuable for clients seeking measurable outcomes.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click Advertising, Paid Search, and Online Ad Campaigns. The majority of feedback is positive, with reviewers highlighting Gatorworks' client-first approach, proactive communication, and timely project delivery. Approximately 100% of reviewers commend their dedication to improving campaign performance and delivering measurable results.
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UndisclosedUndisclosed2 - 9Barcelona, Spain
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Orbidigital, a small pay per click agency, is in Barcelona, Spain. The team specializes in Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9
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Be Foxy Marketing is an Email Marketing company. Their small team is in Florida and offers Email Marketing and Other Digital Marketing. The agency was founded in 2016.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising firm specializing in Pay-Per-Click Advertising, Paid Search, and Google Ads, with services tailored to diverse industries. Across multiple reviews, 100% of clients highlight their expertise, proactive project management, and ability to enhance conversion rates and reduce costs (e.g., a 25% decrease in cost per conversion). Clients consistently praise their responsiveness, professionalism, and commitment to achieving business goals.
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UndisclosedUndisclosed2 - 9Concord, NC
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Leading Results, Inc is a Concord, North Carolina-based Content Marketing company. Their services include Content Marketing and Marketing Strategy.
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UndisclosedUndisclosed2 - 9München, Germany
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Vanbruda is a small München, Germany-based Content Marketing company. Their services include Content Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9Pasadena, CA
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Founded in 2017, Cloud Connected is a small Pasadena, California-based PPC company. Their services include Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Scottsdale, AZ
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Based in Scottsdale, Arizona, North Scottsdale SEO Company is a small Email Marketing company. Their services include Email Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9Chișinău, Moldova
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SEOlium is a Digital Strategy company. Their small team is based in Chișinău, Moldova. Their services include Digital Strategy and Pay Per Click.
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UndisclosedUndisclosed2 - 9Monterrey, Mexico
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Small branding company Luminus Marketing, is located in Monterrey, Mexico. Their services include Branding and Digital Strategy.
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UndisclosedUndisclosed2 - 9Montclair, NJ
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Lemont Groupdm is an Email Marketing company launched in 2010. The firm offers Email Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9Podgorica, Montenegro
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WebFox is a pay per click agency. They are located in Podgorica, Montenegro and have small team. Their services include Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Indianapolis, IN
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SoftTech, Inc. Is an e-commerce development company. They are in Indianapolis, Indiana. Their team provides E-Commerce Development and Pay Per Click.
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UndisclosedUndisclosed2 - 9Princeton, NJ
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Digital Firefly Marketing is a social media marketing company launched in 2011. The small team focuses on Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9Trzin, Slovenia
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Small Advertising company GoHigh DIGITAL, is in Trzin, Slovenia. The team focuses on Advertising and Pay Per Click.
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UndisclosedUndisclosed2 - 9
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Peak Visibility is a pay per click company. Headquartered in Fort Lauderdale, Florida, their small team provides Pay Per Click and Search Engine Optimization. The agency was launched in 2018.
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UndisclosedUndisclosed2 - 9Celje, Slovenia
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Established in 2014, AMABI d.o.o. Is a small Advertising company. Their team focuses on Advertising and Digital Strategy.
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UndisclosedUndisclosed2 - 9Fort Lauderdale, FL
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Small graphic design agency Ardis Creative, is located in Fort Lauderdale, Florida. The team specializes in Graphic Design and Pay Per Click.
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UndisclosedUndisclosed2 - 9Brno-střed, Czech Republic
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Web design company Unired Comp s.r.o. Was founded in 2012. The team provides Web Design and Pay Per Click.
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UndisclosedUndisclosed2 - 9Heroica Puebla de Zaragoza, Mexico
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Based in Heroica Puebla de Zaragoza, Mexico, Goplek is a small website development company. Their services include Web Development and E-Commerce Development.
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UndisclosedUndisclosed2 - 9Heroica Puebla de Zaragoza, Mexico
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CiberlexMedia is a small graphic design agency based in Heroica Puebla de Zaragoza, Mexico. Their services include Graphic Design and Pay Per Click.
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UndisclosedUndisclosed2 - 9Heroica Puebla de Zaragoza, Mexico
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Framelova is a custom software development firm. The company is headquartered in Heroica Puebla de Zaragoza, Mexico. Their team specializes in Custom Software Development and Mobile App Development.
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UndisclosedUndisclosed2 - 9Eagan, MN
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Launched in 2016, Michael Capri Digital Marketing is a pay per click company. Their team provides Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Córdoba, Spain
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Appsur, a branding company, was established in 2015. The small team provides Branding and Pay Per Click.
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UndisclosedUndisclosed2 - 9Redding, CA
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Hall of Fame Marketing, a PPC agency, focus on Pay Per Click and Search Engine Optimization. They were established in 2009.
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UndisclosedUndisclosed2 - 9Brno, Czech Republic
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Zdeněk Hrabálek | Internetový marketing pro eshopy is an user experience company. Their team is in Brno, Czech Republic and specializes in UX/UI Design and Email Marketing.
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UndisclosedUndisclosed2 - 9The Colony, TX
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Sundance Digital Marketing is a Business Consulting company. Established in 2015, the team focuses on Business Consulting and Pay Per Click. The agency is in The Colony, Texas.
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UndisclosedUndisclosed2 - 9Redondo Beach, CA
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Founded in 2012, Marketing-Aces is an Email Marketing company. The firm focuses on Email Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9Livermore, CA
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Found Sites Digital Marketing & Web Design is a PPC company headquartered in Livermore, California. Launched in 2019, the team specializes in Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Deerfield Beach, FL
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ROI Digital Media is a small pay per click company launched in 2016. Their services include Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Livermore, CA
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Tri-Valley Internet is an IT managed services company founded in 1995. The company provides IT managed services and IT strategy consulting, and is small.
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UndisclosedUndisclosed2 - 9Thessaloniki, Greece
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Web5 is a Thessaloniki, Greece-based pay per click company. Their services include Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Goiânia, Brazil
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Launched in 2008, TDH Websites is a small web design agency in Goiânia, Brazil. Their team focuses on Web Design and Mobile App Development.
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UndisclosedUndisclosed2 - 9Goiânia, Brazil
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Small web design agency Hd Sites, is headquartered in Goiânia, Brazil. The team offers Web Design and E-Commerce Development.
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UndisclosedUndisclosed2 - 9Goiânia, Brazil
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Central Click Digital Marketing is a small Goiânia, Brazil-based e-commerce development firm. Their services include E-Commerce Development and Pay Per Click.
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UndisclosedUndisclosed2 - 9Thousand Oaks, CA
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IOVA Communications is a pay per click agency. Their small team is in Thousand Oaks, California. Their services include Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Goiânia, Brazil
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Founded in 2011, Xpersites Agência Web is a web design company. The agency specializes in Web Design and Pay Per Click.
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UndisclosedUndisclosed2 - 9Longview, TX
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Relidy Marketing is a SEO company. Founded in 2008, the firm specializes in Search Engine Optimization and Email Marketing.
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UndisclosedUndisclosed2 - 9Belfast, Northern Ireland
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SQC Digital is a Digital Strategy company. They are located in Belfast, Northern Ireland and have small team. Their services include Digital Strategy and Pay Per Click.
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UndisclosedUndisclosed2 - 9Los Angeles, CA
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Legal Case Leads is an e-commerce development firm. The team is headquartered in Los Angeles, California, and their services include E-Commerce Development and Email Marketing.
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UndisclosedUndisclosed2 - 9South Jordan, UT
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NEWT DIGITAL MARKETING is a branding agency. They are located in South Jordan, Utah and have small team. Their services include Branding and Email Marketing.
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UndisclosedUndisclosed2 - 9Chandler, AZ
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Mpulse Communications is a media planning and buying company. They were founded in 2016 and specialize in Media Planning & Buying and Public Relations.
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UndisclosedUndisclosed2 - 9
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Digital Focus is a small pay per click company located in Mooresville, North Carolina. Their services include Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Cambridge, MA
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Ribot Studios is a small Cambridge, Massachusetts-based PPC company. Their services include Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Charlotte, NC
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The Berlin Company LLC is an Email Marketing company. Their team is headquartered in Charlotte, North Carolina. The agency offers Email Marketing and Pay Per Click.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
85% Pay Per Click15% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
38.9/40.019.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+Undisclosed250 - 999Colorado Springs, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
38.4/40.018.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Pay Per Click65% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
38/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.9/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
37.8/40.020/20 Reviews9.8/10 Clients & Experience7.9/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.5/40.018.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.4/40.017.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
38.1/40.018.4/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.6/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
36.4/40.016.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
38.5/40.018.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.2/40.017.4/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
37.5/40.019/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
45% Pay Per Click55% Other -
$1,000+$25 - $49 / hr250 - 999Pearland, TX
Ability to deliver
37.3/40.019.8/20 Reviews8.9/10 Clients & Experience8.6/10 Market PresenceService focus
30% Pay Per Click70% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.