Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a comprehensive digital advertising agency specializing in Pay-Per-Click Advertising, Google Ads, and Search Engine Marketing. Approximately 86% of their reviews are positive, highlighting their expert handling of PPC and tailored strategies that enhance lead generation and ROI. However, 14% reflect negative experiences, particularly regarding larger budgets and client dissatisfaction with results and termination processes.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a Pay-Per-Click advertising agency with expertise in managing Google Ads and developing digital advertising strategies for diverse businesses. Their reviews indicate strong project management, timely communication, and effective cost-per-click optimization. Approximately 70% of clients praise their communication and responsiveness, but around 20% cite significant issues concerning service delivery and professionalism.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, including Google Ads management and search engine marketing. Across various reviews, ATRA consistently receives positive feedback for delivering significant improvements in web traffic, lead generation, and conversion rates. Approximately 90% of reviewers highlight ATRA's transparency, responsiveness, and strategic expertise, particularly in optimizing cost per click and increasing return on ad spend.
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$1,000+< $25 / hrFreelancer
Services provided
Digital Marketing Strategist in Calicut - Anzin Ali is a website development firm founded in 2024. Headquartered in Calicut, India, the team offers Web Development and Digital Strategy.
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UndisclosedUndisclosedFreelancerKozhikode, India
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Freelance Digital Marketer in Calicut - Mohammed Anees is a website development firm. The firm is located in Kozhikode, India. Their services include Web Development and Digital Strategy.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 17 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns, including Google Ads and other paid media services. Their reviews reflect a 100% positive sentiment, with clients consistently praising their project management and strategic approach. Approximately 72% of reviewers highlight their expertise in optimizing ROI and client engagement, while 85% appreciate their alignment with company values and culture.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click advertising, including Google Ads and Bing, with a focus on strategic campaign management and SEO. The company is praised for its professionalism, strategic planning, and effective communication. Approximately 90% of reviews highlight their ability to increase leads and improve online visibility. Clients often commend the agency's tailored approach and expertise in PPC and digital advertising.
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$1,000+< $25 / hrFreelancer
Services provided
Founded in 2024, freelance digital marketer in Thrissur - Arjun Mohandas is a web development company. The agency focuses on Web Development and Digital Strategy, and is small.
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$1,000+$25 - $49 / hrFreelancer
Services provided
Established in 2024, digital marketing strategist in Wayanad- Muhammed suhail is a web development firm. Located in kalpetta, Indonesia, the team focuses on Web Development and Digital Strategy.
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UndisclosedUndisclosedFreelancerMildenhall, England
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BOLD CREATURES is a SEO company. Founded in 2024, the team provides Search Engine Optimization and Email Marketing. The firm is in Mildenhall, England.
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Undisclosed< $25 / hrFreelancer
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GLOOW SOLUTIONS is a web development company launched in 2024. Headquartered in Depalpur, Pakistan, the team provides Web Development and Digital Strategy.
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Undisclosed$25 - $49 / hrFreelancer
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Blackoak Creative is a branding agency established in 2022. The agency focuses on Branding and Digital Strategy, and is small.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 403 projectsKlientBoost is a digital advertising agency specializing in PPC, Paid Search, and conversion rate optimization. They consistently receive high praise for their data-driven approach and proactive project management, with about 90% of reviews noting their responsiveness and expertise. Clients appreciate their ability to improve lead quality and reduce CPC, with frequent mentions of their effective communication and collaborative spirit.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 92 projectsNinja Promo is a proficient digital advertising agency specializing in Pay-Per-Click Advertising and SEO services. They are lauded for their strategic management of Google Ads and organic search campaigns, delivering measurable outcomes such as decreased cost per lead and increased website traffic. Across reviews, 100% highlight improved lead quality and communication, with 90% noting their strong value for cost.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising firm specializing in Pay-Per-Click Advertising, Paid Search, and Google Ads, with services tailored to diverse industries. Across multiple reviews, 100% of clients highlight their expertise, proactive project management, and ability to enhance conversion rates and reduce costs (e.g., a 25% decrease in cost per conversion). Clients consistently praise their responsiveness, professionalism, and commitment to achieving business goals.
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$1,000+< $25 / hrFreelancerHowrah, India
Services provided
Established in 2024, Webelite Builders is a web development firm. Headquartered in Howrah, India, the team provides Web Development and Social Media Marketing.
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$1,000+$50 - $99 / hrFreelancer
Services provided
Founded in 2023, Search Boss is a website development company. Located in São Paulo, Brazil, the team specializes in Web Development and Social Media Marketing.
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Featured
What are Featured Providers?
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click Advertising, Paid Search, and Online Ad Campaigns. The majority of feedback is positive, with reviewers highlighting Gatorworks' client-first approach, proactive communication, and timely project delivery. Approximately 100% of reviewers commend their dedication to improving campaign performance and delivering measurable results.
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UndisclosedUndisclosed50 - 249
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Freelancer Moynul is a SEO company. They are in New York City, New York. Their team offers Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosedFreelancerLiverpool, England
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Amore Digital is a small Liverpool, England-based social media marketing company. The team focuses on Social Media Marketing and Pay Per Click.
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Undisclosed$25 - $49 / hrFreelancer
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Direct Marketing company Spellbound Marketing was launched in 2023. The small team offers Direct Marketing and Marketing Strategy.
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UndisclosedUndisclosed50 - 249Henderson, NV
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Affiliate Marketing company Red Dog Media offers Affiliate Marketing and Conversion Optimization. They were established in 2007.
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UndisclosedUndisclosed50 - 249Kraków, Poland
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Voluum, a midsize Affiliate Marketing company, is based in Kraków, Poland. Their services include Affiliate Marketing and Social Media Marketing.
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$1,000+< $25 / hrFreelancer
Services provided
Freelance Digital Marketer in Trivandrum ,Kerala - Sathya Narayanan, a SEO company, focuses on Search Engine Optimization and Social Media Marketing. The firm is headquartered in trivandrum, India.
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UndisclosedUndisclosed50 - 249Boston, MA
Services provided
Teikametrics is a SEO services firm. Their team is headquartered in Boston, Massachusetts and focuses on Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed50 - 249
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SearchMiners, a social media marketing agency, is based in Las Vegas, Nevada. They provide Social Media Marketing and Conversion Optimization and were launched in 2023.
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$1,000+$100 - $149 / hrFreelancer
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WebPath Agency, a branding company, was launched in 2022. The company offers Branding and Digital Strategy.
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$1,000+$25 - $49 / hrFreelancerDelta, Canada
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Web design agency S24 Digital Marketing Agency was founded in 2023. The small team focuses on Web Design and Advertising.
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UndisclosedUndisclosedFreelancerJacksonville, FL
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Launched in 2024, Jax Beach Digital Marketing, a small SEO company, is based in Jacksonville, Florida. Their team provides Search Engine Optimization and Web Design.
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UndisclosedUndisclosed50 - 249Marseille, France
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In Marseille, France, Online Marketing & PC Security Solutions is a SEO agency. They specialize in Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed50 - 249Boulogne-Billancourt, France
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Effilab is a midsize Boulogne-Billancourt, France-based social media marketing firm. Their services include Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed50 - 249Dnipro, Ukraine
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Penguin-team is a branding company. Launched in 2013, the team offers Branding and Search Engine Optimization. The firm is in Dnipro, Ukraine.
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$1,000+< $25 / hrFreelancerKhadewadi, India
Services provided
Vedhan Infotech is a branding company. They are headquartered in Khadewadi, India and have small team of experts. Their services include Branding and Digital Strategy.
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UndisclosedUndisclosed50 - 249Middletown, DE
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LPHADS, a SEO agency, was established in 2012. The company offers Search Engine Optimization and Pay Per Click, and is midsize.
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UndisclosedUndisclosed50 - 249
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Atomic Storage Group, a SEO company, is in Chattanooga, Tennessee. Founded in 2019, the team focuses on Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed50 - 249Overland Park, KS
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Launched in 2015, Legalfit, a midsize social media marketing firm, is in Overland Park, Kansas. Their team provides Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed50 - 249Cherry Hill, NJ
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Izla SEO is a Cherry Hill, New Jersey-based social media marketing company. They specialize in Social Media Marketing and Email Marketing and were established in 2010.
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UndisclosedUndisclosed50 - 249London, England
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SEO Tech Help Ltd. Is a social media marketing firm. Founded in 2021, the team specializes in Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed50 - 249London, England
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Adapt Worldwide, a midsize social media marketing firm, is in London, England and Edinburgh , England. The team specializes in Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed50 - 249London, England
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The Marketing Practice, a midsize Sales Outsourcing company, is in London, England. Their services include Sales Outsourcing and Pay Per Click.
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UndisclosedUndisclosed50 - 249London, England
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Midsize social media marketing company SIS Global Marketing, is in London, England. The team offers Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed50 - 249London, England
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BHAGIA is a London, England-based social media marketing firm. They provide Social Media Marketing and Pay Per Click and were founded in 1995.
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UndisclosedUndisclosedFreelancerMumbai, India
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Digital Soumya Yadav - Digital Marketer in Mumbai is a website development firm. They are located in Mumbai, India and have small team. They focus on Web Development and Social Media Marketing.
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$1,000+< $25 / hrFreelancer
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Agence SEO France is a small SEO company launched in 2023. Their services include Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosedFreelancerLas Vegas, NV
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Prezpass Media is a small web design company. They focus on Web Design and Social Media Marketing and were founded in 2017.
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UndisclosedUndisclosedFreelancerGoffstown, NH
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Social media marketing firm White Birch Digital Marketing was launched in 2024. The team offers Social Media Marketing and Search Engine Optimization.
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$1,000+$150 - $199 / hrFreelancer
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Launched in 2022, Hv digital World is a small Kanpur, India-based web development firm. Their services include Web Development and Mobile App Development.
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$1,000+$100 - $149 / hrFreelancer
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Witthaya Agency is a web development company. Founded in 2020, their team offers Web Development and Digital Strategy.
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Undisclosed$25 - $49 / hrFreelancer
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Marketing Strategy company Never Not Ready was launched in 2024. The agency focuses on Marketing Strategy and Digital Strategy, and is small.
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UndisclosedUndisclosed50 - 249Seattle, WA
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SEOMoz, Inc. Is a SEO company. They were founded in 2003 and focus on Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed1,000 - 9,999Philadelphia, PA
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CMI Media Grou, a Market Research company, was established in 1989. In Philadelphia, Pennsylvania and Cherry Hill, New Jersey, the team offers Market Research and Search Engine Optimization.
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Undisclosed< $25 / hrFreelancer
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Launched in 2021, Digital Dove is a small website development firm. Their services include Web Development and Digital Strategy.
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$1,000+$25 - $49 / hrFreelancer
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Neotechventures is a small Digital Strategy company. Founded in 2024, the team specializes in Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed1,000 - 9,999Los Angeles, CA
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Founded in 2001, Creative Circle is a large Content Marketing company. Their services include Content Marketing and Search Engine Optimization.
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UndisclosedUndisclosed50 - 249Bon Air, VA
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Touchstorm is a SEO services firm. They were founded in 2007 and focus on Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed50 - 249Puteaux, France
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Havas Market France is a midsize Puteaux, France-based social media marketing agency. Their services include Social Media Marketing and Content Marketing.
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Undisclosed< $25 / hrFreelancerKochi, India
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Digital Edge Xperts is a social media marketing company. The agency is headquartered in Kochi, India. Their services include Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed50 - 249Sarasota, FL
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Social media marketing company Dealers United is located in Sarasota, Florida. Founded in 2010, the team focuses on Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed50 - 249
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GOJA, an Affiliate Marketing company, was established in 2009. In Miami, Florida, the team provides Affiliate Marketing and Search Engine Optimization.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
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- Market presence
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
85% Pay Per Click15% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
38.9/40.019.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+Undisclosed250 - 999Colorado Springs, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
38.4/40.018.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Pay Per Click65% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
38/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.9/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
37.8/40.020/20 Reviews9.8/10 Clients & Experience7.9/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.5/40.018.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.4/40.017.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
38.1/40.018.4/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.6/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
36.4/40.016.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
38.5/40.018.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.2/40.017.4/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
37.5/40.019/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
45% Pay Per Click55% Other -
$1,000+$25 - $49 / hr250 - 999Pearland, TX
Ability to deliver
37.3/40.019.8/20 Reviews8.9/10 Clients & Experience8.6/10 Market PresenceService focus
30% Pay Per Click70% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.