Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a comprehensive digital advertising agency specializing in Pay-Per-Click Advertising, Google Ads, and Search Engine Marketing. Approximately 86% of their reviews are positive, highlighting their expert handling of PPC and tailored strategies that enhance lead generation and ROI. However, 14% reflect negative experiences, particularly regarding larger budgets and client dissatisfaction with results and termination processes.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a Pay-Per-Click advertising agency with expertise in managing Google Ads and developing digital advertising strategies for diverse businesses. Their reviews indicate strong project management, timely communication, and effective cost-per-click optimization. Approximately 70% of clients praise their communication and responsiveness, but around 20% cite significant issues concerning service delivery and professionalism.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, including Google Ads management and search engine marketing. Across various reviews, ATRA consistently receives positive feedback for delivering significant improvements in web traffic, lead generation, and conversion rates. Approximately 90% of reviewers highlight ATRA's transparency, responsiveness, and strategic expertise, particularly in optimizing cost per click and increasing return on ad spend.
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UndisclosedUndisclosed2 - 9Rochester, NY
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Fresh Tech Media is an e-commerce development firm. Their small team is headquartered in Rochester, New York. Their team specializes in E-Commerce Development and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Salt Lake City, UT
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RUGGED COMMERCE is a small e-commerce development firm founded in 2011. Their services include E-Commerce Development and Search Engine Optimization.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 17 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns, including Google Ads and other paid media services. Their reviews reflect a 100% positive sentiment, with clients consistently praising their project management and strategic approach. Approximately 72% of reviewers highlight their expertise in optimizing ROI and client engagement, while 85% appreciate their alignment with company values and culture.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click advertising, including Google Ads and Bing, with a focus on strategic campaign management and SEO. The company is praised for its professionalism, strategic planning, and effective communication. Approximately 90% of reviews highlight their ability to increase leads and improve online visibility. Clients often commend the agency's tailored approach and expertise in PPC and digital advertising.
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UndisclosedUndisclosed2 - 9Brasilia, Brazil
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Mix7 - Digital Marketing and Advertising Agency, a pay per click agency, was founded in 2005. They specializes in Pay Per Click and Advertising.
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UndisclosedUndisclosed2 - 9Munich, Germany
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Consulting Clan, a small SEO company, is based in Munich, Germany. The team focuses on Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9München, Germany
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Pay per click company SEO-Munich specializes in Pay Per Click and Search Engine Optimization. They were founded in 2018.
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UndisclosedUndisclosed2 - 9Monterrey, Mexico
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Trendor, a small graphic design company, is located in Monterrey, Mexico. The team specializes in Graphic Design and Web Design.
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UndisclosedUndisclosed2 - 9București, Romania
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Web design agency AlphaBeta focuses on Web Design and Pay Per Click. They were launched in 2012.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 403 projectsKlientBoost is a digital advertising agency specializing in PPC, Paid Search, and conversion rate optimization. They consistently receive high praise for their data-driven approach and proactive project management, with about 90% of reviews noting their responsiveness and expertise. Clients appreciate their ability to improve lead quality and reduce CPC, with frequent mentions of their effective communication and collaborative spirit.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 92 projectsNinja Promo is a proficient digital advertising agency specializing in Pay-Per-Click Advertising and SEO services. They are lauded for their strategic management of Google Ads and organic search campaigns, delivering measurable outcomes such as decreased cost per lead and increased website traffic. Across reviews, 100% highlight improved lead quality and communication, with 90% noting their strong value for cost.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising firm specializing in Pay-Per-Click Advertising, Paid Search, and Google Ads, with services tailored to diverse industries. Across multiple reviews, 100% of clients highlight their expertise, proactive project management, and ability to enhance conversion rates and reduce costs (e.g., a 25% decrease in cost per conversion). Clients consistently praise their responsiveness, professionalism, and commitment to achieving business goals.
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UndisclosedUndisclosed2 - 9Phillipsburg, NJ
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Launched in 2010, Lattice Marketing is a SEO agency. The agency offers Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9München, Germany
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Christoph Gold is a small München, Germany-based Digital Strategy company. Their services include Digital Strategy and Pay Per Click.
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Featured
What are Featured Providers?
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click Advertising, Paid Search, and Online Ad Campaigns. The majority of feedback is positive, with reviewers highlighting Gatorworks' client-first approach, proactive communication, and timely project delivery. Approximately 100% of reviewers commend their dedication to improving campaign performance and delivering measurable results.
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UndisclosedUndisclosed2 - 9Lewisville, TX
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Local First SEO, a SEO agency, is in Lewisville, Texas. They offer Search Engine Optimization and Web Design.
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UndisclosedUndisclosed2 - 9San Salvador, El Salvador
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GrafoWeb, a small SEO company, is in San Salvador, El Salvador. The team offers Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9Roma, Italy
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Il Consulente SEO is a small Roma, Italy-based SEO services firm. Their services include Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9Bogotá, Colombia
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Established in 2017, IPN SAS is an e-commerce development company. The small team offers E-Commerce Development and Web Design.
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UndisclosedUndisclosed2 - 9St. Petersburg, FL
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Skilled Media Group is a pay per click agency. Their small team is in St. Petersburg, Florida. Their team offers Pay Per Click and Social Media Marketing.
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UndisclosedUndisclosed2 - 9St. Petersburg, FL
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SEO agency SEO Consulting Experts is in St. Petersburg, Florida. They specialize in Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9Delray Beach, FL
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SEO agency SEOjus is based in Delray Beach, Florida. Their services include Search Engine Optimization and Web Design.
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UndisclosedUndisclosed2 - 9Delray Beach, FL
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Lion Heart Advertising is a SEO services firm. The team offers Search Engine Optimization and Web Development and is located in Delray Beach, Florida.
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UndisclosedUndisclosed2 - 9Geneva, IL
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Launched in 1997, PrairieWeb Internet Marketing, Inc is a SEO company. Their services include Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9Pleasant Grove, UT
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Web-Smart Publishing is a SEO company. Their small team is in Pleasant Grove, Utah. Their team offers Search Engine Optimization and Web Design.
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UndisclosedUndisclosed2 - 9Monroe, NJ
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The Content Group is a SEO agency. They are located in Monroe, New Jersey and have small team of experts. Their services include Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9München, Germany
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Cyberpromote is a small München, Germany-based Digital Strategy company. Their services include Digital Strategy and Pay Per Click.
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UndisclosedUndisclosed2 - 9Lahore, Pakistan
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Devstrom is a web design agency. They are located in Lahore, Pakistan and have small team. Their services include Web Design and Pay Per Click.
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UndisclosedUndisclosed2 - 9McKinney, TX
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SEO company Online Elevation was launched in 2019. The agency offers Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9McKinney, TX
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Reach Page One is a SEO company. Headquartered in McKinney, Texas, the firm was launched in 2016. Their team focuses on Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Sheffield, England
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Located in Sheffield, England, Sunrise Internet is a SEO agency. Their services include Search Engine Optimization and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Ge'a, Israel
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I-Logic Internet Marketing Solutions, a pay per click agency, is located in Ge'a, Israel. The team specializes in Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Dublin, Ireland
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Proseoireland is a small SEO services firm in Dublin, Ireland. Their services include Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9St. Louis Park, MN
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Established in 1994, Bravura Training, a small Corporate Training & Coaching company, is located in St. Louis Park, Minnesota. Their team provides Corporate Training & Coaching and Advertising.
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UndisclosedUndisclosed2 - 9Norwalk, CT
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Launched in 2008, Expert SEO Consulting is a small Norwalk, Connecticut-based SEO agency. Their team specializes in Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9Dublin, Ireland
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Altitude Internet, a PPC agency, is located in Dublin, Ireland. They offer Pay Per Click and Search Engine Optimization and were established in 2014.
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UndisclosedUndisclosed2 - 9Dublin 24, Ireland
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Bos Digital Dublin is a small Digital Strategy company in Dublin 24, Ireland. Their services include Digital Strategy and Pay Per Click.
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UndisclosedUndisclosed2 - 9Dublin 11, Ireland
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Launched in 2015, Fat Frog Media is a Content Marketing company. Their team offers Content Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9Westport, CT
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Connoisseur Digital, a social media marketing firm, is headquartered in Westport, Connecticut. Established in 2010, the team focuses on Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9Stockholm, Sweden
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Affiliator is an Affiliate Marketing company. The agency is in Stockholm, Sweden. Their team specializes in Affiliate Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9Sarpsborg, Norway
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Leonberg AS is a public relations company. The firm is in Sarpsborg, Norway. Their team offers Public Relations and Pay Per Click.
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UndisclosedUndisclosed2 - 9Bremen, Germany
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Lindbaum is a pay per click company. They were founded in 2011 and specialize in Pay Per Click and Web Design.
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UndisclosedUndisclosed2 - 9Houston, TX
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Small web design agency HHPAGE INC, is in Houston, Texas. The team provides Web Design and Pay Per Click.
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UndisclosedUndisclosed2 - 9
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TMC & Co, a small web design agency, is in Sydney, Australia. The team offers Web Design and Pay Per Click.
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UndisclosedUndisclosed2 - 9Cherry Hill, NJ
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Sagapixel is a PPC agency. Located in Cherry Hill, New Jersey, their team focuses on Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Ashton-in-Makerfield, England
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Small SEO company Up Hill Marketing Services, is headquartered in Ashton-in-Makerfield, England. The team offers Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9London, England
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Dojono, a small SEO company, is headquartered in London, England. Their services include Search Engine Optimization and Content Marketing.
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UndisclosedUndisclosed2 - 9Charleston, SC
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Founded in 1997, FastPivot, a small branding company, is headquartered in Charleston, South Carolina. Their team specializes in Branding and Pay Per Click.
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UndisclosedUndisclosed2 - 9Boise, ID
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Treasure Valley SEO, LLC is a small Boise, Idaho-based SEO company. Their services include Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9Boise, ID
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Small SEO company 210 Digital Marketing, is located in Boise, Idaho. The team focuses on Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9Boise, ID
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18Ninety Creative is a branding company. Launched in 2016, the team provides Branding and Pay Per Click.
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UndisclosedUndisclosed2 - 9
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Royal Rights, a SEO services firm, focuses on Search Engine Optimization and Pay Per Click. The firm is in Los Angeles, California.
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UndisclosedUndisclosed2 - 9Milano, Italy
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Based in Milano, Italy, SeoRe is a pay per click agency. They specialize in Pay Per Click and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
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Top Site Marketing is a small SEO agency launched in 2021. Their services include Search Engine Optimization and Web Development.
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UndisclosedUndisclosed2 - 9Toronto, Canada
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Doublre is a small social media marketing company. Launched in 2023, the team focuses on Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Long Beach, CA
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Data Lumination is a business intelligence company. The team specializes in BI & big data consulting & SI and Conversion Optimization, and the firm is located in Long Beach, California.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
85% Pay Per Click15% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
38.9/40.019.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+Undisclosed250 - 999Colorado Springs, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
38.4/40.018.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Pay Per Click65% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
38/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.9/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
37.8/40.020/20 Reviews9.8/10 Clients & Experience7.9/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.5/40.018.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.4/40.017.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
38.1/40.018.4/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.6/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
36.4/40.016.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
38.5/40.018.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.2/40.017.4/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
37.5/40.019/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
45% Pay Per Click55% Other -
$1,000+$25 - $49 / hr250 - 999Pearland, TX
Ability to deliver
37.3/40.019.8/20 Reviews8.9/10 Clients & Experience8.6/10 Market PresenceService focus
30% Pay Per Click70% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.