Top Connected TV Advertising Companies
1,223 Companies
List of the Top Connected TV Ad Agencies
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UndisclosedUndisclosed10 - 49New York, NY
Services provided
20% Advertising20% Digital Strategy20% Ecommerce Marketing +320% Video Production10% Branding10% Content MarketingFocus Areas
20% Connected TV advertising40% Broadcast video advertising20% Other advertising +120% Over The Top (OTT) AdvertisingThe Marshad Technology Group is an Advertising company. The New York, New York-based company was founded in 1983. Their team offers Advertising and Digital Strategy.
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UndisclosedUndisclosed10 - 49Rogers, AR
Services provided
10% Advertising20% Video Production10% Branding +610% Broadcast Video10% Corporate Photography10% Packaging Design10% Product Design10% Search Engine Optimization10% Social Media MarketingFocus Areas
10% Connected TV advertising40% Broadcast video advertising20% Over The Top (OTT) Advertising +220% Print advertising10% Other advertisingDesignsteins is a video production agency. Their small team of employees is in Rogers, Arkansas. Their team focuses on Video Production and Advertising.
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UndisclosedUndisclosed10 - 49Baton Rouge, LA
Services provided
10% Advertising30% Video Production20% Branding +320% Web Design10% Digital Strategy10% Low/No Code DevelopmentFocus Areas
20% Connected TV advertising20% Broadcast video advertising20% Other advertising +220% Out of home advertising20% Print advertisingWeb design company JCW Creative was founded in 2005. The firm focuses on Web Design and Video Production, and is small.
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UndisclosedUndisclosed10 - 49Salmiya, Kuwait
Services provided
10% Advertising10% Corporate Photography10% E-Commerce Development +710% Logo10% Mobile App Development10% Print Design10% Search Engine Optimization10% Social Media Marketing10% Video Production10% Web DesignFocus Areas
20% Connected TV advertising20% Broadcast video advertising20% Out of home advertising +220% Print advertising20% Radio advertisingQuality Makers Company is an Advertising company. Based in Salmiya, Kuwait, their team offers Advertising and Social Media Marketing.
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UndisclosedUndisclosedFreelancerTempe, AZ
Services provided
20% Advertising10% Audio Production10% Broadcast Video +610% Business Consulting10% Digital Strategy10% Marketing Strategy10% Pay Per Click10% Search Engine Optimization10% Social Media MarketingFocus Areas
20% Connected TV advertising40% Broadcast video advertising20% Out of home advertising +210% Programmatic advertising10% Radio advertisingDallas McLaughlin LLC is an Advertising company. Their team is based in Tempe, Arizona. The agency offers Advertising and Marketing Strategy.
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UndisclosedUndisclosedFreelancerSarasota, FL
Services provided
10% Advertising10% Branding10% Content Marketing +710% E-Commerce Development10% Event Marketing10% Market Research10% Public Relations10% Search Engine Optimization10% Social Media Marketing10% Web DevelopmentFocus Areas
20% Connected TV advertising20% Broadcast video advertising20% Out of home advertising +220% Print advertising20% Radio advertisingEstablished in 2013, CRE8EGY, a small Advertising company, is based in Sarasota, Florida. Their services include Advertising and Branding.
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UndisclosedUndisclosedFreelancerChandler, AZ
Services provided
10% Advertising30% Event Management10% Business Consulting +510% Event Marketing10% Graphic Design10% Marketing Strategy10% Search Engine Optimization10% Social Media MarketingFocus Areas
40% Connected TV advertising30% Print advertising30% Radio advertisingTouring Pro Events is an Event Management company launched in 2005. Located in Chandler, Arizona, the team focuses on Event Management and Advertising.
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UndisclosedUndisclosedFreelancerElsternwick, Australia
Services provided
20% Advertising20% Branding20% Content Marketing +220% Content Writing Services20% Social Media MarketingFocus Areas
20% Connected TV advertising40% Print advertising20% Out of home advertising +120% Radio advertisingHeadquartered in Elsternwick, Australia, Enabled Copywriting is an Advertising company. They offer Advertising and Branding and were launched in 2020.
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UndisclosedUndisclosed2 - 9
Services provided
10% Advertising20% Content Writing Services10% Content Marketing +610% Event Marketing10% Media Planning & Buying10% Social Media Marketing10% Video Production10% Web Design10% Web DevelopmentFocus Areas
25% Connected TV advertising25% Out of home advertising25% Print advertising +125% Radio advertisingSupermassive Media, Inc. Is a Content Writing Services company. The Riverside, California-based firm was established in 2022. Their team specializes in Content Writing Services and Advertising.
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UndisclosedUndisclosed2 - 9Shillington, PA
Services provided
10% Advertising10% Content Marketing10% Event Marketing +710% Graphic Design10% Logo10% Marketing Strategy10% Recruiting10% Social Media Marketing10% Video Production10% Web DesignFocus Areas
25% Connected TV advertising25% Out of home advertising25% Print advertising +125% Radio advertisingMADJ Marketing LLC is a small Advertising company established in 2018. Their team offers Advertising and Marketing Strategy.
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UndisclosedUndisclosed2 - 9
Services provided
10% Advertising20% Search Engine Optimization10% E-Commerce Development +610% Ecommerce Marketing10% Graphic Design10% Logo10% Pay Per Click10% Web Design10% Web DevelopmentFocus Areas
10% Connected TV advertising70% Broadcast video advertising20% Over The Top (OTT) AdvertisingYea Studios is a small Anchorage, Alaska-based SEO services firm. Their services include Search Engine Optimization and Advertising.
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UndisclosedUndisclosed2 - 9Willoughby, OH
Services provided
10% Advertising20% Business Consulting20% Corporate Training & Coaching +415% Content Marketing15% Content Writing Services10% Marketing Strategy10% Social Media MarketingFocus Areas
20% Connected TV advertising30% Print advertising30% Radio advertising +120% Broadcast video advertisingLiPav Consulting, LLC. Is a Business Consulting company located in Willoughby, Ohio. The team offers Business Consulting and Corporate Training & Coaching.
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UndisclosedUndisclosed2 - 9Manama, Bahrain
Services provided
10% Advertising10% Business Consulting10% Custom Software Development +710% E-Commerce Development10% Graphic Design10% Mobile App Development10% SMS Marketing10% Search Engine Optimization10% Social Media Marketing10% Web DesignFocus Areas
20% Connected TV advertising20% Out of home advertising20% Over The Top (OTT) Advertising +220% Print advertising20% Radio advertisingSmall Advertising company Alfa Six Media and Management Bahrain, is headquartered in Manama, Bahrain. The team focuses on Advertising and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Las Vegas, NV
Services provided
15% Advertising15% Video Production15% Web Design +515% Web Development10% Branding10% Business Consulting10% Content Writing Services10% Sales OutsourcingFocus Areas
25% Connected TV advertising25% Over The Top (OTT) Advertising25% Programmatic advertising +125% Radio advertisingMagic Marketing Agency, an Advertising company, was launched in 2016. The small team offers Advertising and Web Design.
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$1,000+$50 - $99 / hr10 - 49Cape Town, South Africa
Services provided
10% Advertising30% Web Development20% Web Design +410% Low/No Code Development10% Search Engine Optimization10% Social Media Marketing10% UX/UI DesignFocus Areas
10% Connected TV advertising35% Broadcast video advertising15% Out of home advertising +410% Over The Top (OTT) Advertising10% Print advertising10% Programmatic advertising10% Radio advertisingSee all 7 projectsGeeklab is a digital marketing agency specializing in advertising services, including social media promotions and paid media strategies. According to client reviews, they provide impressive results, such as an 85% increase in click rates and substantial revenue gains. Clients praise their attentive communication and effective project management, with 100% of reviews highlighting their responsiveness and commitment to achieving client goals.
Reviews mention Accessible
Client feedback regarding Geeklab's accessibility is overwhelmingly positive. Clients noted the team's exceptional communication skills and availability, stating they were 'always available by phone' and provided 'regular updates.' One client emphasized that Geeklab felt like 'an invested partner,' highlighting their commitment to client success. Overall, clients appreciated Geeklab's responsiveness and dedication, reinforcing their reputation as a highly accessible service provider.-
E-Commerce Dev, Logo Creation & SMM for Fitness Company
5.0 Apr 6, 2024They provided clear timelines, regular updates, and were always available to answer my questions. The project stayed on schedule, and I felt confident throughout the process. Geeklab felt like an invested partner, not just a service provider.
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1 of 1 Advertising reviews are 5 stars$50,000 – $199,999 avg. project costRead 1 ReviewAdvertising PROJECT HIGHLIGHT
SMM & Advertising for Structural Engineering Company
5.0 — Geeklab developed a social media-focused marketing plan for a structural engineering company. The team also worked on promoting the client's products via shoutouts and advertisements. Read moreWas this helpful?
Industry Experience
Geeklab has demonstrated expertise across various industries, including Engineering, Fitness, Supply Chain, Media, Arts, and Education. Clients consistently praise their effective branding, web design, and marketing strategies, noting significant improvements in traffic, sales, and engagement. The overall sentiment is highly positive, with clients appreciating Geeklab's responsiveness, project management, and ability to understand specific business needs. Industries like Fitness and Media reflect particularly strong results, making Geeklab a suitable partner for businesses seeking impactful digital solutions.
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Engineering Fitness Supply Chain, Logistics, and Transport Media Arts, entertainment & music EducationWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Clients consistently highlight Geeklab's competitive pricing and excellent value for money. One CEO noted, 'Pricing fits our budget' and emphasized the 'good value for cost' in their decision to choose Geeklab. Another client echoed this sentiment, stating the agency provided 'great culture fit' and 'good value for cost.' Overall, feedback reflects satisfaction with the affordability of services relative to the quality delivered, reinforcing Geeklab's reputation for cost-effective solutions.Was this helpful?
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UndisclosedUndisclosed10 - 49Modesto, CA
Services provided
10% Advertising30% Video Production20% Branding +220% Broadcast Video20% Graphic DesignFocus Areas
10% Connected TV advertising40% Broadcast video advertising20% Other advertising +220% Over The Top (OTT) Advertising10% Programmatic advertisingFinal Cut Media is a video production agency. Their small team of employees is in Modesto, California. Their team specializes in Video Production and Branding.
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UndisclosedUndisclosed10 - 49Louisville, KY
Services provided
10% Advertising30% Corporate Photography30% Video Production +220% Digital Strategy10% BrandingFocus Areas
20% Connected TV advertising30% Broadcast video advertising30% Over The Top (OTT) Advertising +210% Out of home advertising10% Programmatic advertisingKERTIS is a video production agency. Their small team is located in Louisville, Kentucky and specializes in Video Production and Corporate Photography. The company was founded in 2009.
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UndisclosedUndisclosedFreelancer
Services provided
20% Advertising20% Branding15% Corporate Photography +315% Graphic Design15% Packaging Design15% Video ProductionFocus Areas
25% Connected TV advertising25% Out of home advertising25% Over The Top (OTT) Advertising +125% Print advertisingDaniele Di Stefano is an Advertising company. The Florence, Italy-based team provides Advertising and Branding.
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UndisclosedUndisclosedFreelancerRochester, NY
Services provided
10% Advertising10% Direct Marketing10% Graphic Design +910% Logo10% Media Planning & Buying10% Public Relations10% Video Production10% Web Design5% Content Writing Services5% Search Engine Optimization5% Social Media Marketing5% Web DevelopmentFocus Areas
15% Connected TV advertising40% Print advertising30% Out of home advertising +115% Over The Top (OTT) AdvertisingCook Communications, LLC, an Advertising company, focus on Advertising and Direct Marketing. They were founded in 2005.
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UndisclosedUndisclosedFreelancerSedalia, MO
Services provided
10% Advertising20% Web Design15% Content Marketing +415% E-Commerce Development15% IT Managed Services15% Search Engine Optimization10% BrandingFocus Areas
30% Connected TV advertising40% Print advertising30% Radio advertisingWeb design agency Dominion Marketing Web Design is based in Sedalia, Missouri. They focus on Web Design and Content Marketing.
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$5,000+$150 - $199 / hr2 - 9Washington, DC
Services provided
20% Advertising35% Digital Strategy35% Event Marketing +110% Social Media MarketingFocus Areas
15% Connected TV advertising15% Out of home advertising15% Over The Top (OTT) Advertising +515% Programmatic advertising15% Radio advertising10% Broadcast video advertising10% Other advertising5% Print advertisingSee all 3 projectsKBF Marketing is a highly regarded marketing and advertising agency known for its expertise in event management and marketing services. With a 90% positive feedback rating, clients appreciate their professionalism, clear communication, and dedication. The agency excels in coordinating complex projects and delivering exceptional results, as highlighted by their outstanding performance in managing the GW New Venture Competition.
1 of 1 Advertising reviews are 5 stars$10,000 – $49,000 avg. project costRead 1 ReviewAdvertising PROJECT HIGHLIGHT
Event Support for University
5.0 — KBF Marketing was hired by a university to help with the execution of a collegiate venture competition. They coordinated with more than 100 judges and over 200 participants and helped the client Read moreWas this helpful?
Industry Experience
KBF Marketing has demonstrated expertise in the Healthcare and Education sectors, providing significant impact through tailored marketing strategies and business development consulting. In Healthcare, clients praised their professional communication and effective collaboration, leading to enhanced business direction and measurable digital marketing successes. In Education, their meticulous management of a complex venture competition garnered over 90% positive feedback for professionalism and clear communication. Overall, KBF Marketing's strengths lie in their commitment to client success and proficiency in executing high-stakes projects.
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Healthcare EducationWas this helpful?
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UndisclosedUndisclosedFreelancerNew York, NY
Services provided
10% Advertising10% API Development10% Branding +710% E-Commerce Development10% Graphic Design10% Pay Per Click10% Search Engine Optimization10% UX/UI Design10% Web Design10% Web DevelopmentFocus Areas
20% Connected TV advertising20% Broadcast video advertising20% Out of home advertising +220% Print advertising20% Radio advertisingWeb Designer 23 is an Advertising company. They focus on Advertising and Branding and are in New York, New York.
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UndisclosedUndisclosed2 - 9Gdynia, Poland
Services provided
10% Advertising25% Content Marketing25% Content Writing Services +220% Branding20% SMS MarketingFocus Areas
10% Connected TV advertising30% Broadcast video advertising30% Print advertising +130% Radio advertisingLaunched in 2018, Copywriting Biznesowy is a Content Writing Services company. The company focuses on Content Writing Services and Content Marketing.
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Get My MatchesWhy Trust Clutch
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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Rollover to see company insights or click a company below for more details.
A Clutch Leaders Matrix provides a broad view of the top-performing companies in a particular service or location. Each company featured in a Leaders Matrix is evaluated based on Focus and Ability to Deliver. The size of each circle indicates that company’s size.
By using verified reviews, focused service details, and real project data, the Leaders Matrix highlights companies that consistently deliver and stand out from the rest. Each company’s position is based on how well they focus on a service area and how consistently they deliver results, helping you make informed, confident decisions. Learn More
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Ability to Deliver (y-axis)
Ability to Deliver considers three criteria:
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- Market presence and reputation in the industry
List of the Top 15 Connected TV Ad Agencies
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$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising50% Connected TV advertising65% Marketing20% Other -
$5,000+$150 - $199 / hr10 - 49Chicago, IL
Ability to deliver
38.8/40.020/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
10% Advertising40% Connected TV advertising50% Marketing40% Other -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising25% Connected TV advertising80% Marketing10% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.5/40.017.6/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
10% Advertising50% Connected TV advertising90% Marketing -
$5,000+$50 - $99 / hr250 - 999New York, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising10% Connected TV advertising55% Marketing35% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
20% Advertising30% Connected TV advertising80% Marketing -
$5,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
35.7/40.016.8/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
15% Advertising50% Connected TV advertising55% Marketing30% Other -
$50,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
38.9/40.019.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
55% Advertising20% Connected TV advertising45% Marketing -
$1,000+$100 - $149 / hr10 - 49Calgary, Canada
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising10% Connected TV advertising60% Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Portland, OR
Ability to deliver
35.5/40.018.4/20 Reviews10/10 Clients & Experience7.1/10 Market PresenceService focus
10% Advertising50% Connected TV advertising60% Marketing30% Other -
$1,000+$50 - $99 / hr250 - 999Toronto, Canada
Ability to deliver
33.3/40.018.6/20 Reviews6.3/10 Clients & Experience8.5/10 Market PresenceService focus
15% Advertising35% Connected TV advertising60% Marketing25% Other -
$5,000+$100 - $149 / hr50 - 249London, England
Ability to deliver
38.6/40.019/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
10% Advertising10% Connected TV advertising90% Marketing -
$5,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
35.9/40.016.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
15% Advertising35% Connected TV advertising50% Marketing35% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
37.6/40.019.2/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
10% Advertising15% Connected TV advertising90% Marketing -
$10,000+$100 - $149 / hr50 - 249Cleveland, OH
Ability to deliver
36.1/40.018/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
10% Advertising25% Connected TV advertising50% Marketing40% Other -
$10,000+$100 - $149 / hr1,000 - 9,999New York, NY
Ability to deliver
32.4/40.016.2/20 Reviews8.4/10 Clients & Experience7.8/10 Market PresenceService focus
15% Advertising35% Connected TV advertising50% Marketing35% Other -
$1,000+$150 - $199 / hr10 - 49Reynoldsburg, OH
Ability to deliver
34.9/40.016.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
25% Advertising35% Connected TV advertising50% Marketing25% Other -
$10,000+$25 - $49 / hr10 - 49Coral Gables, FL
Ability to deliver
35.4/40.016.8/20 Reviews9.9/10 Clients & Experience8.7/10 Market PresenceService focus
15% Advertising30% Connected TV advertising50% Marketing35% Other -
$10,000+$150 - $199 / hr50 - 249Carlsbad, CA
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising10% Connected TV advertising20% Marketing70% Other -
$5,000+$150 - $199 / hr50 - 249Miami, FL
Ability to deliver
37.2/40.018/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
10% Advertising10% Connected TV advertising50% Marketing40% Other -
$1,000+$100 - $149 / hr50 - 249Birmingham, England
Ability to deliver
36.7/40.017.4/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
10% Advertising10% Connected TV advertising60% Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Atlanta, GA
Ability to deliver
36.3/40.017.8/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
10% Advertising15% Connected TV advertising90% Marketing -
$5,000+$150 - $199 / hr10 - 49Orlando, FL
Ability to deliver
33.4/40.016/20 Reviews8.1/10 Clients & Experience9.3/10 Market PresenceService focus
10% Advertising40% Connected TV advertising85% Marketing5% Other -
$25,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising10% Connected TV advertising40% Marketing40% Other -
$25,000+$150 - $199 / hr50 - 249Washington, DC
Ability to deliver
36.3/40.017/20 Reviews9.7/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising10% Connected TV advertising25% Marketing50% Other -
$5,000+< $25 / hr50 - 249Chandigarh, India
Ability to deliver
35.6/40.017.8/20 Reviews9.2/10 Clients & Experience8.5/10 Market PresenceService focus
10% Advertising15% Connected TV advertising80% Marketing10% Other -
$100,000+$100 - $149 / hr10 - 49Prague, Czech Republic
Ability to deliver
34.2/40.016.2/20 Reviews9.4/10 Clients & Experience8.6/10 Market PresenceService focus
10% Advertising35% Connected TV advertising45% Marketing45% Other -
$25,000+$100 - $149 / hr50 - 249New York, NY
Ability to deliver
36/40.016.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
15% Advertising10% Connected TV advertising60% Marketing25% Other -
$5,000+$50 - $99 / hr2 - 9Toronto, Canada
Ability to deliver
35.9/40.018.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
10% Advertising25% Connected TV advertising50% Marketing40% Other -
UndisclosedUndisclosed50 - 249New York, NY
Ability to deliver
35.2/40.017.2/20 Reviews8.4/10 Clients & Experience9.6/10 Market PresenceService focus
10% Advertising25% Connected TV advertising30% Marketing60% Other
Latest Connected TV Advertising (CTV) Articles
See all articles
Generational Gaps Reveal Ads’ Relevance Today
Learn how generational gaps shape ad relevance across digital advertising platforms. Understand key strategies for smarter generational marketing.
Ad Personalization Tips: What 47% of Consumers Want
Ad personalization tips backed by consumer data. Learn how to segment responsibly and deliver relevant ads across channels without overstepping.
Connected TV Advertising Agency FAQs
Looking for a CTV advertising agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a CTV advertising agency, from pricing and services to results and red flags.
Clutch highlights firms excelling in delivering targeted CTV campaigns with our proprietary methodology that evaluates industry expertise and ability to deliver. The leading Connected TV advertising companies for Fall 2025 include:
A CTV advertising company plans, executes, and optimizes ad campaigns that run on internet-enabled television platforms (e.g., Roku, Amazon Fire TV, Samsung Smart TV). Unlike traditional TV media buyers, these agencies combine programmatic technology with rich audience data to deliver ads to specific households, track real-time performance, and adjust bids on the fly.
Connected TV advertising agencies help brands air video advertisements on internet-connected devices. Most firms deliver various end-to-end solutions, which can include:
- Audience segmentation and data onboarding
- Creative production or repurposing of 15- and 30-second spots
- Programmatic media buying across major CTV exchanges
- Frequency capping and cross-device retargeting
- Attribution, lift studies, and detailed reporting dashboards
Some agencies also pair CTV with OTT video, YouTube, or linear addressable buys for a unified video strategy.
Budgets vary widely, but Clutch data shows most CTV engagements fall between $10,000 – $75,000 per month. Here’s a breakdown of how that pricing works:
- $20 – $45 CPMs for inventory on premium streaming apps
- 15% – 25% media-management fees if the agency buys through its own DSP
- $3,000 – $10,000 for creative editing or spot production
Smaller test campaigns can start around $5,000, while national brands may spend six figures monthly during peak seasons.
Common KPIs for connected TV advertising projects include cost per completed view (CPCV), incremental reach, site visits from IP-matched households, and post-view conversion rates. Advanced providers run lift studies or match exposure data with sales to calculate true return on ad spend (ROAS).
Start by matching your goals to the agency’s core strengths—some excel at performance-driven direct-response, others at awareness buys for big brands. After that, you can start reviewing the following:
- Case studies in your vertical.
- Tech stack (DSP, data partners, attribution tools).
- Transparency on fees and inventory sources.
- Client testimonials on Clutch that mention measurable results (e.g., ROAS, incremental reach).
Shortlist two or three firms and request a media plan mock-up to compare strategy and projected KPIs. Leverage the rankings and resources we’ve prepared on Clutch to gain insights that can help you make a smart agency decision.
Ignoring red flags can lead to catastrophic headaches and challenges that may hinder limit ROI. Be cautious if an agency checks any of these traits:
- Guarantees specific impressions or ROAS without disclaimers.
- Can’t explain where your ads will run or relies heavily on remnant inventory.
- Hides tech fees or bundles media and platform costs into one opaque line item.
- Avoids sharing log-level data or refuses third-party verification.
Lack of transparency often leads to wasted spend and brand-safety issues.
- Which DSPs and data partners do you use, and why?
- How do you measure incremental reach versus linear TV?
- Can you share a recent case study with performance metrics?
- What is your fee structure (percentage of spend, flat retainer, or hybrid)?
- How do you handle brand safety, fraud prevention, and frequency capping?
- Will I have access to real-time reporting dashboards and raw data exports?
Connected TV advertising agencies bring specialized buying power, preferred platform access, and deep analytics talent. These service providers can A/B test creatives, optimize bids hourly, and integrate CTV data with your CRM to improve omni-channel attribution—capabilities that are costly to build in-house.
Traditional buyers focus on linear networks and negotiate upfronts based on Nielsen ratings. CTV agencies operate more like digital marketers: they bid programmatically, target by household attributes, and report on impressions, clicks, and conversions in near real time.
Get matched with the 5 best-fit agencies for your project—in 4 minutes or less.