Top Video Production Companies in the United States
Video has become the default format for almost every marketing surface — paid social, YouTube, sales enablement, brand films, product launches, and increasingly, AI-driven personalization. The right U.S. video production company brings the strategic instinct to know what kind of video the work actually needs (a high-production brand film versus a fast, native-feeling social cut versus a polished explainer) along with the production capacity to ship it on time.
The best firms also bring distribution thinking — building shoots that yield 30 cuts and crops instead of one finished video, because that's what modern channel mixes demand. Clutch helps you compare top U.S. video production companies through verified client reviews, portfolios, and pricing data. Filter by budget, industry, and video type, and explore related directories:
• Top Video Production Companies
• Video Production Companies in Los Angeles
• Video Production Companies in Chicago
• Video Production Companies in New York
• U.S. Video Production Companies for Advertising & Marketing
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 172 projectsSparkhouse is a distinguished multimedia production company specializing in videography, video editing, and corporate video production. With an impressive 100% positive feedback from clients, Sparkhouse is praised for its effective communication, timely delivery, and high-quality output. Approximately 30% of reviews commend their seamless project management, and around 20% highlight their capacity to produce cinematic and visually appealing video content.
$5,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 17 projectsBLACKBIRD PRODUCTIONS is a multimedia production company specializing in videography, video editing, and corporate video production, offering comprehensive services from cinematography to post-production. With a 100% positive feedback rate, clients consistently praise their flexibility, professionalism, and timely delivery, emphasizing their ability to accommodate changes and provide high-quality visual content suited for various digital and social media platforms.
$5,000+$200 - $300 / hr10 - 49Serves United StatesServices provided
See all 18 projectsGardner Productions Group is a professional multimedia production company excelling in Video Production, Film Editing and Production, and Corporate Video Production. With 100% positive feedback, clients consistently praise their high-quality assets, timely delivery, and exceptional project management. The company's strong culture fit and adaptability have made them a preferred choice for creative commercials and brand awareness initiatives.
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$1,000+$50 - $99 / hr50 - 249Lyndhurst, NJ
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Branding company My American Logo was launched in 2017. The team provides Branding and Social Media Marketing.
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$5,000+$100 - $149 / hr10 - 49Austin, TX
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ViXXiv is an Austin, Texas-based Digital Strategy company. Launched in 2025, the team provides Digital Strategy and Video Production.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 12 projectsThink Branded Media is a video production company that excels in creating high-quality multimedia content, including corporate video production, cinematography, and video editing. Overall, 100% of reviewers praised their creativity, professionalism, and efficient project management. Notably, 70% mentioned their ability to deliver impressive results under tight deadlines, and 60% highlighted their collaborative approach and adaptability to client needs.
$5,000+$150 - $199 / hr2 - 9Serves United StatesServices provided
See all 4 projectsTakt/Studios is a multimedia production firm specializing in video production, videography, and video editing services. With a 100% positive feedback rate from reviewers, the company is praised for its attention to detail, creative excellence, and strong project management. Clients commend Takt/Studios for delivering high-quality, impactful video content that aligns with their brand identity and communication goals.
$25,000+Undisclosed50 - 249Serves United StatesServices provided
See all 62 projectsCasual is a multimedia production company specializing in video production services, including motion graphics, videography, and post-production. They are recognized for their creativity, professionalism, and ability to produce high-quality deliverables across various industries, with 100% of reviews highlighting their exceptional project management and flexibility. Clients consistently praise their culture fit, responsiveness, and the impressive quality of the final products.
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$1,000+$25 - $49 / hr10 - 49Naperville, IL
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Founded in 2023, Arteon Technology, a small SEO services firm, is located in Naperville, Illinois. Their services include Search Engine Optimization and UX/UI Design.
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UndisclosedUndisclosed10 - 49Arlington Heights, IL
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In Arlington Heights, Illinois, Slider Shift is a branding firm. They provide Branding and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Paso Robles, CA
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Tek Sturdy is a branding company. Their team is headquartered in Paso Robles, California. The company specializes in Branding and Video Production.
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$1,000+$100 - $149 / hr10 - 49Lexington, KY
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Branding company Big Blue Digital Marketing LLC was founded in 2010. The small team specializes in Branding and Social Media Marketing.
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$1,000+$50 - $99 / hr10 - 49Edison, NJ
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In Edison, New Jersey and Edison, New Jersey, Web Nova Creation is a Digital Strategy company. They provide Digital Strategy and Social Media Marketing and were founded in 2024.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 10 projects5 Pound Media is a multimedia production company specializing in video production services, including videography, video editing, and corporate video production. Across their reviews, 5 Pound Media consistently receives positive feedback, with approximately 95% of clients praising their creativity, professionalism, and efficient project management. Clients frequently highlight their ability to deliver high-quality video content on time and within budget, with 60% mentioning their adaptability and effective communication.
$5,000+$150 - $199 / hr2 - 9Serves United StatesServices provided
See all 52 projectsOrigin Films is a distinguished multimedia production company specializing in videography, film production, and corporate video production. They consistently receive positive feedback, with 100% of reviews highlighting their exceptional project management and creative storytelling capabilities. Notably, 85% of reviewers commend their ability to enhance brand visibility and engagement through visually compelling video content. Overall, clients appreciate their professionalism, creativity, and attention to detail.
$5,000+$50 - $99 / hr10 - 49Serves United StatesServices provided
See all 16 projectsSIERRA Production House is a multimedia production company specializing in video production, cinematography, and post-production services. Reviews show an 85% positive feedback rating, highlighting effective project management, clear communication, and cultural fit, with 80% of reviewers noting their ability to deliver high-quality video content on time. Some feedback suggests room for improvement in proactivity and client relationship authenticity.
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$1,000+Undisclosed10 - 49Sunnyvale, CA
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Digital Strategy company Techie Focus Labs is based in Sunnyvale, California. Their services include Digital Strategy and Social Media Marketing.
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$1,000+Undisclosed10 - 49New York, NY
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Listennra, an Other Marketing company, specializes in Other Marketing and Marketing Strategy. The company is in New York, New York.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 43 projectsBrandefy is a multimedia production company renowned for its expertise in video production, videography, and corporate video production. Clients commend their professionalism, creativity, and adaptive approach, with 100% of reviews highlighting their ability to meet tight deadlines and deliver high-quality results. Their collaborative approach and attention to detail are frequently praised, making them a trusted partner for diverse video production needs.
$10,000+$150 - $199 / hr2 - 9Serves United StatesServices provided
See all 14 projectsZero One Digital Media is a video production company specializing in multimedia production, video editing, and corporate video production. The company is consistently praised for its professionalism and high-quality work, with 100% of reviewers highlighting its collaborative and responsive approach. Their expertise in video production, from cinematography to post-production services, is frequently commended, making them a trusted partner for various complex projects.
$5,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 35 projectsFeel Right Inc. is a distinguished video production company specializing in Corporate Video Production, Film Editing and Production, and Video Post Production services. With a 100% positive feedback rate, clients commend their high-quality outputs and proactive project management. Remarkable strengths include creative script development and professional cinematography, with 90% of reviewers highlighting their outstanding communication and collaboration abilities.
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$50,000+Undisclosed10 - 49Seattle, WA
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100 Percent is a Seattle, Washington-based branding firm. Their services include Branding and Graphic Design.
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$5,000+Undisclosed2 - 9Louisville, KY
Services provided
Based in Louisville, Kentucky, Impact House Media is a video production company. Established in 2017, the team specializes in Video Production and Social Media Marketing.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 15 projectsMinifridge Media is a multimedia production company specializing in video production, videography, and video editing services. Clients consistently praise their professionalism, creativity, and project management skills, resulting in a 100% positive feedback rate across reviews. Many reviews highlight their ability to manage complex shoots efficiently and the strong client satisfaction with the final video outputs.
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$1,000+UndisclosedFreelancerJessup, MD
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LOMISFILM is a Jessup, Maryland-based video production agency. They specialize in Video Production and were launched in 2019.
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$5,000+$100 - $149 / hr2 - 9Boston, MA
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Lunchpail Productions is a video production agency. The Boston, Massachusetts-based agency was established in 2001. Their team focuses on Video Production and Advertising.
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$5,000+$100 - $149 / hr2 - 9Cohasset, MA
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Redtree Productions is a video production agency. The Cohasset, Massachusetts-based team offers Video Production and Advertising.
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$1,000+UndisclosedFreelancerPhiladelphia, PA
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SJC Productions is a video production company. The agency is in Philadelphia, Pennsylvania. Their team specializes in Video Production.
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$5,000+$150 - $199 / hr2 - 9New York, NY
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Established in 2011, lupo blu productions is a small New York, New York-based video production company. Their team provides Video Production and Video Marketing.
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$5,000+$100 - $149 / hr2 - 9Phoenix, AZ
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Stoke Interactive is a branding firm. They provide Branding and Social Media Marketing and were launched in 2008. The company is located in Phoenix, Arizona.
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$1,000+$100 - $149 / hr2 - 9San Diego, CA
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Social media marketing firm Teneleven Interactive is in San Diego, California. They specialize in Social Media Marketing and Email Marketing.
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$5,000+$100 - $149 / hr2 - 9Milwaukee, WI
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Website development company Bachman Brand Development was launched in 2004. The team focuses on Web Development and Branding.
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$1,000+$100 - $149 / hr2 - 9Lisle, IL
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Pulsestudio is an AR/VR development company. Their team is based in Lisle, Illinois and focuses on AR/VR development and Mobile & App Marketing.
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$1,000+$150 - $199 / hr2 - 9Bellevue, WA
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RauDesign is a branding agency established in 2008. The small team provides Branding and Digital Strategy.
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$5,000+$300+ / hr2 - 9Wilton, CT
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Greyskye Marketing Consultants LLC is an Advertising company established in 1988. The team specializes in Advertising and Branding and is in Wilton, Connecticut.
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$1,000+$100 - $149 / hr2 - 9Great Bend, KS
Services provided
Marketing Maven Consulting is a web design agency founded in 2015. In Great Bend, Kansas, the team specializes in Web Design and Content Marketing.
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UndisclosedUndisclosed2 - 9Idaho Falls, ID
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MCS Advertising is a media planning & buying company. Established in 1989, the agency is based in Idaho Falls, Idaho. Their services include Media Planning & Buying and Graphic Design.
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UndisclosedUndisclosed2 - 9Wilmington, NC
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Springer Studios is a small Advertising company founded in 2008. Their services include Advertising and Branding.
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$5,000+Undisclosed2 - 9Seattle, WA
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Full Speed Advertising is a branding company. Established in 2017, the team specializes in Branding and Content Marketing.
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UndisclosedUndisclosed2 - 9New Milford, CT
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S&A Event Services is an Event Marketing company. Established in 1993, the team specializes in Event Marketing and Corporate Photography.
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UndisclosedUndisclosed2 - 9Poulsbo, WA
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Apex Media & Marketing, a Digital Strategy company, was founded in 1992. The team specializes in Digital Strategy and Advertising and is headquartered in Poulsbo, Washington.
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UndisclosedUndisclosed2 - 9Hephzibah, GA
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Adams Digital Services is a Hephzibah, Georgia-based social media marketing company. The team focuses on Social Media Marketing and Email Marketing.
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$1,000+$150 - $199 / hr2 - 9Muskegon, MI
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New School is a Digital Strategy company. The small Muskegon, Michigan-based team specializes in Digital Strategy and Web Design. The agency was founded in 2016.
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UndisclosedUndisclosed2 - 9Cary, NC
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Good Soup Creative is a graphic design agency. The company is headquartered in Cary, North Carolina. Their services include Graphic Design and Web Design.
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$1,000+Undisclosed2 - 9Souderton, PA
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Founded in 2013, StreamByte TV is a Broadcast Video company. Their team offers Broadcast Video and Video Production.
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$1,000+$100 - $149 / hr2 - 9Boone, NC
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White Blaze Marketing is a PPC agency. The small Boone, North Carolina-based team specializes in Pay Per Click and Graphic Design. The agency was launched in 2018.
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Undisclosed$100 - $149 / hr2 - 9Mount Pleasant, SC
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Headquartered in Mount Pleasant, South Carolina, BDi Broadcast-Digital-Integrated is a media planning and buying agency. They specialize in Media Planning & Buying and Email Marketing.
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UndisclosedUndisclosed2 - 9Miami, FL
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LeadsInflux is a Conversion Optimization company. They are located in Dublin, Ireland and Miami, Florida and have small team. Their team focuses on Conversion Optimization and Email Marketing.
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$1,000+$100 - $149 / hr2 - 9Worcester, MA
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Studio Jade is a Worcester, Massachusetts-based branding company. They provide Branding and Marketing Strategy.
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$1,000+$50 - $99 / hr2 - 9Cincinnati, OH
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Brick Solid Brands, a small branding agency, is in Cincinnati, Ohio. Their services include Branding and Social Media Marketing.
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$1,000+$100 - $149 / hr2 - 9Philadelphia, PA
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Revcarto is a PPC agency based in Philadelphia, Pennsylvania. Established in 2019, the team provides Pay Per Click and Content Marketing.
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$5,000+$150 - $199 / hr2 - 9Bakersfield, CA
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Idea Girl Network Advertising Agency is a small Advertising company established in 2000. Their team offers Advertising and Public Relations.
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$10,000+$100 - $149 / hr2 - 9Dayton, OH
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Ruef Creative is a branding agency. Based in Dayton, Ohio, the agency focuses on Branding and Graphic Design.
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$5,000+$50 - $99 / hr2 - 9Arlington Heights, IL
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Based in Arlington Heights, Illinois, BFG iTech is a web design company. Founded in 2017, the team offers Web Design and Web Development.
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$1,000+Undisclosed2 - 9Saratoga Springs, UT
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Swell MKTG is a media planning & buying company. They specialize in Media Planning & Buying and Social Media Marketing and are in Saratoga Springs, Utah.
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$5,000+$50 - $99 / hr2 - 9Pittsburgh, PA
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Andocia Creative Agency is a web design company launched in 2016. Their team offers Web Design and UX/UI Design.
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$1,000+Undisclosed2 - 9Aventura, FL
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Miami Visuals Agency, a small social media marketing firm, is headquartered in Aventura, Florida. Their services include Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Miami Beach, FL
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Zimo Media, a social media marketing company, was founded in 2021. The team offers Social Media Marketing and Content Marketing.
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Undisclosed$100 - $149 / hr2 - 9Medina, OH
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Marketing Directions, Inc., a branding company, offers Branding and Media Planning & Buying. The company is in Medina, Ohio.
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$1,000+Undisclosed2 - 9Salem, OR
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Skyline Video Productions is a small social media marketing agency based in Salem, Oregon. Their services include Social Media Marketing and Search Engine Optimization.
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$10,000+$100 - $149 / hr2 - 9New York, NY
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Launched in 2018, Long Story Short is a Fractional CFO Services company. The team provides Fractional CFO Services and Advertising and is headquartered in Toronto, Canada and New York, New York.
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$1,000+Undisclosed2 - 9Houston, TX
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Innov8ive Marketing, a web design agency, is headquartered in Houston, Texas. They focus on Web Design and Search Engine Optimization and were established in 2019.
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$1,000+$200 - $300 / hr2 - 9San Antonio, TX
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Rigal Media is a Marketing Strategy company headquartered in San Antonio, Texas and San Diego, California. Launched in 2014, the team focuses on Marketing Strategy and Search Engine Optimization.
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List of the Top 15 United States Video Production Companies
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$10,000+$100 - $149 / hr2 - 9Costa Mesa, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$25,000+Undisclosed50 - 249Brooklyn, NY
Ability to deliver
38.3/40.018.8/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9New York, NY
Ability to deliver
37.4/40.017.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
75% Video Production25% Other -
$10,000+Undisclosed10 - 49Miami, FL
Ability to deliver
37/40.017.4/20 Reviews9.7/10 Clients & Experience9.9/10 Market PresenceService focus
100% Video Production -
$10,000+$50 - $99 / hr2 - 9Oakland, CA
Ability to deliver
36.5/40.018/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
95% Video Production5% Other -
$25,000+$200 - $300 / hr2 - 9Walnut Creek, CA
Ability to deliver
36.5/40.017.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
80% Video Production20% Other -
$5,000+Undisclosed2 - 9Chicago, IL
Ability to deliver
36.4/40.020/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
80% Video Production20% Other -
$1,000+$50 - $99 / hr10 - 49Encinitas, CA
Ability to deliver
36.4/40.017.2/20 Reviews9.8/10 Clients & Experience9.3/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Huntington Beach, CA
Ability to deliver
36.3/40.017.4/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Video Production -
$5,000+Undisclosed10 - 49Somerville, MA
Ability to deliver
36.1/40.016.4/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$1,000+$100 - $149 / hr2 - 9Santa Monica, CA
Ability to deliver
36.1/40.017.4/20 Reviews10/10 Clients & Experience8.7/10 Market PresenceService focus
100% Video Production -
$5,000+Undisclosed10 - 49San Francisco, CA
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
95% Video Production5% Other -
$5,000+$100 - $149 / hr2 - 9Irvine, CA
Ability to deliver
35.9/40.016.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$10,000+$100 - $149 / hr2 - 9Bethesda, MD
Ability to deliver
35.9/40.019.2/20 Reviews9.9/10 Clients & Experience6.8/10 Market PresenceService focus
75% Video Production25% Other -
$1,000+$100 - $149 / hr2 - 9Los Angeles, CA
Ability to deliver
35.9/40.016.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
80% Video Production20% Other -
$50,000+Undisclosed2 - 9Oakbrook Terrace, IL
Ability to deliver
35.9/40.016.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$5,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
35.8/40.017/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Denver, CO
Ability to deliver
35.8/40.017.4/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr2 - 9San Francisco, CA
Ability to deliver
35.8/40.016.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$1,000+Undisclosed2 - 9Denver, CO
Ability to deliver
35.7/40.016.6/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
85% Video Production15% Other -
$10,000+Undisclosed2 - 9Baltimore, MD
Ability to deliver
35.7/40.016.6/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
100% Video Production -
$1,000+Undisclosed10 - 49Englewood, CO
Ability to deliver
35.6/40.016.6/20 Reviews9.3/10 Clients & Experience9.6/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr10 - 49Chicago, IL
Ability to deliver
35.5/40.017.6/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
65% Video Production35% Other -
$5,000+Undisclosed50 - 249Inglewood, CA
Ability to deliver
35.5/40.015.8/20 Reviews9.8/10 Clients & Experience9.9/10 Market PresenceService focus
85% Video Production15% Other -
$10,000+$150 - $199 / hr2 - 9Brooklyn, NY
Ability to deliver
35.4/40.017.6/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
100% Video Production -
$10,000+$100 - $149 / hr10 - 49Sausalito, CA
Ability to deliver
35.3/40.016.6/20 Reviews10/10 Clients & Experience8.7/10 Market PresenceService focus
100% Video Production -
$25,000+Undisclosed2 - 9Los Angeles, CA
Ability to deliver
35.3/40.016.4/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed10 - 49Orlando, FL
Ability to deliver
37/40.018/20 Reviews9.3/10 Clients & Experience9.6/10 Market PresenceService focus
50% Video Production50% Other -
$10,000+$150 - $199 / hr2 - 9Covina, CA
Ability to deliver
35.2/40.015.8/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
75% Video Production25% Other -
$5,000+$100 - $149 / hr10 - 49Austin, TX
Ability to deliver
35.2/40.016.4/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
100% Video Production
Latest Video Production Articles
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U.S. Video Production FAQs
A full video production engagement typically covers some or all of:
- Pre-production — concept development, scriptwriting, storyboarding, location scouting, casting, scheduling
- Production — the shoot itself; directors, DPs, camera and lighting crews, sound, talent direction
- Post-production — editing, color grading, sound design, motion graphics, VFX
- Animation and motion design — 2D/3D animation, explainer videos, motion graphics for non-live-action content
- Distribution-ready cuts — producing the multiple aspect ratios and durations modern channels demand
Some firms cover end-to-end; others specialize in a phase (production-only houses that shoot for agencies, post-only houses that finish what others shoot, animation-only studios). Make sure to match firm scope to whether you need a one-stop partner or a specialist plugging into your existing workflow.
Based on data gathered by our team through client reviews and case studies, the typical timeline for video production goes for:
- Social-first content (creator-style or simple shoots): 2–4 weeks
- Explainer or animated video (60–120 seconds): 4–8 weeks
- Brand film or commercial (high production value, single deliverable): 6–12 weeks
- Campaign with multiple deliverables (hero film + cutdowns + social): 10–16 weeks
- Documentary or content series: 3–9 months
The slowest part is usually pre-production (concept approvals, talent booking, location coordination). Build in stakeholder review windows realistically — last-minute creative pivots after the shoot are extremely expensive.
Based on Clutch pricing data, video production has unusually wide pricing variance because budgets reflect production value as much as deliverable count:
- Social-first or creator-style content: $2,500 – $15,000 per finished piece
- Explainer videos (animated, 60–120 seconds): $10,000 – $50,000
- Brand films and commercials (live-action, mid-tier production): $25,000 – $150,000
- High-production commercials (national-scale, premium talent and locations): $150,000 – $1M+
- Ongoing content retainers: typically $10,000 – $75,000 pet month for steady production cadence
Some pricing fundamentals to keep in mind are location and talent; they drive costs more than equipment. Additionally, post-production scales with creative complexity, not just minute count, and revisions outside the agreed scope are where budgets balloon.
Filter your options on these three factors — portfolio match for the specific kind of video you need, production scale appropriate to your budget, and creative chemistry with the director.
- Portfolio match matters because video production firms are stylistic; a documentary-style firm shoots differently than a commercial firm or an animation studio.
- Production scale appropriate to budget means pairing a $40,000 explainer with a $40,000-tier production house, not a national-commercial shop slumming.
- Creative chemistry with the director is the single biggest predictor of whether the final cut feels right; the director is the creative author, and you'll be in working sessions with them for weeks.
Also ask: how the firm handles revisions and scope changes, what's included versus billed separately (music licensing, talent buyouts, location fees), and what the rights structure looks like for finished work.
- One-size-fits-all reels. A firm whose work all looks identical either has a strong stylistic preference (which may not fit you) or doesn't actually customize to client needs.
- Vague pricing without scope clarity. "It depends" is fine as a starting answer; "we'll figure it out as we go" is a recipe for budget surprises. Reputable firms can quote against a tight scope.
- Reluctance to discuss music licensing and talent buyouts. These are common cost surprises. Firms that gloss over them in pitch are setting up later invoices.
- No discussion of cutdowns and aspect ratios. Modern video work yields multiple deliverables from one shoot. A firm that pitches a single 90-second hero with no cutdown plan is missing the era.
- Director or DP swap mid-project. Reputable firms confirm specific creative leads before shooting; bait-and-switch on the named director is a bad sign.
Don’t jump the gun after simply viewing their portfolios. Make sure to carefully assess their capabilities and track record to avoid any of these warning signs.