Top Facebook Advertising Agencies in the United States
Need to squeeze every impression out of your ad spend? Facebook remains the most powerful paid-social platform in the US, reaching over 240 million users from Seattle startups to Miami retailers.
Clutch makes finding a trusted partner easy: every agency on this list has been rigorously vetted through in-depth client interviews, transparent case studies, and quantitative performance metrics. From Madison Avenue veterans to data-driven boutiques in Austin’s Silicon Hills, you can filter results by budget, industry, or location to zero-in on the right fit. Use Clutch’s comparison tools, detailed profiles, and verified reviews to hire with confidence and turn clicks into revenue.
• Explore the broader Top Facebook Advertising Companies directory
• Looking for city-specific talent? Check out Facebook advertising firms in New York, Facebook advertising agencies in Los Angeles, or Facebook advertising companies in Chicago
• Need HIPAA-aware support? Browse our US healthcare-focused Facebook ad agencies
-
Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Serves United StatesServices provided
Focus Areas
See all 25 projectsSilverback Strategies is a digital marketing agency specializing in social media strategy, social media management, and digital branding. Clients praise their ability to effectively manage social media campaigns, with an 80% increase in leads reported by one client. Reviews highlight their strong project management skills, communication, and performance-driven approach. Clients appreciate their strategic expertise and adaptability, making them a reliable partner for enhancing online branding and generating leads.
-
$5,000+$100 - $149 / hrFreelancerSpringboro, OH
Services provided
Focus Areas
Make It Count Creative Solutions LLC is a web design agency. They are based in Springboro, Ohio, and their services include Web Design and Content Writing Services.
Read more -
Undisclosed$25 - $49 / hr2 - 9Burlington, NJ
Services provided
Focus Areas
Marketing Sprouts Agency, a social media marketing agency, was founded in 2021. The team offers Social Media Marketing and Content Marketing and is headquartered in Burlington, New Jersey.
Read more -
UndisclosedUndisclosed2 - 9Ridgeland, MS
Services provided
Focus Areas
The Eversole Group, an Advertising and social media marketing firm, is based in Ridgeland, Mississippi. They focus on Advertising and Social Media Marketing.
Read more -
UndisclosedUndisclosed2 - 9Birmingham, AL
Services provided
Focus Areas
High Proof Media is a social media marketing agency established in 2016. Their services include Social Media Marketing and Web Design.
Read more -
UndisclosedUndisclosed2 - 9Woodbridge Township, NJ
Services provided
Focus Areas
Smek Digital Consulting is a SEO agency and social media marketing agency in Woodbridge Township, New Jersey. The team specializes in Search Engine Optimization and Social Media Marketing.
Read more -
UndisclosedUndisclosed2 - 9Villas, NJ
Services provided
Focus Areas
Perform Digital Solutions is a Villas, New Jersey-based social media marketing company. Established in 2018, the team provides Social Media Marketing.
Read more -
UndisclosedUndisclosed2 - 9Natchez, MS
Services provided
Focus Areas
Launched in 2015, Vacay Smith is a social media marketing company. The small team provides Social Media Marketing.
Read more -
UndisclosedUndisclosed2 - 9Sioux Falls, SD
Services provided
Focus Areas
Brinks Web Solutions is a social media marketing firm. The team focuses on Social Media Marketing and Search Engine Optimization, and the firm is located in Sioux Falls, South Dakota.
Read more -
UndisclosedUndisclosed2 - 9Tupelo, MS
Services provided
Focus Areas
Iron Fist Marketing is a small social media marketing agency in Tupelo, Mississippi. The team specializes in Social Media Marketing.
Read more -
UndisclosedUndisclosed2 - 9Sioux Falls, SD
Services provided
Focus Areas
MODA DIGITAL MARKETING is a SEO company and social media marketing agency. They provide Search Engine Optimization and Social Media Marketing and are headquartered in Sioux Falls, South Dakota.
Read more -
UndisclosedUndisclosed2 - 9Danbury, CT
Services provided
Focus Areas
SparqGEN Marketing is a graphic design company and social media marketing firm launched in 2012. The team focuses on Graphic Design and Social Media Marketing.
Read more -
UndisclosedUndisclosed2 - 9Lansing, MI
Services provided
Focus Areas
Vision Success Marketing and Consulting, LLC. Is a small branding agency and social media marketing firm headquartered in Lansing, Michigan. Their services include Branding and Social Media
Read more -
UndisclosedUndisclosed2 - 9Hasbrouck Heights, NJ
Services provided
Focus Areas
Managed Media Services and Marketing is a small social media marketing firm located in Hasbrouck Heights, New Jersey. The team offers Social Media Marketing and Digital Strategy.
Read more -
UndisclosedUndisclosed2 - 9Clementon, NJ
Services provided
Focus Areas
Nuvonium, LLC, a social media marketing agency, was launched in 2012. The team focuses on Social Media Marketing.
Read more -
UndisclosedUndisclosed2 - 9Fort Lauderdale, FL
Services provided
Focus Areas
WebbyUp Messenger Marketing is a small Digital Strategy and social media marketing company. They provide Digital Strategy and Social Media Marketing and were founded in 2016.
Read more -
UndisclosedUndisclosed2 - 9Cherry Hill, NJ
Services provided
Focus Areas
JH Marketing Solutions LLC is a social media marketing firm established in 2016. Their team specializes in Social Media Marketing.
Read more -
UndisclosedUndisclosed2 - 9East Orange, NJ
Services provided
Focus Areas
Located in East Orange, New Jersey, Digital 360 NJ is a small social media marketing company. The team provides Social Media Marketing and Other Digital Marketing.
Read more -
UndisclosedUndisclosed2 - 9Edmond, OK
Services provided
Focus Areas
Three Amigos Marketing is a social media marketing company. The Edmond, Oklahoma-based team offers Social Media Marketing.
Read more -
UndisclosedUndisclosed2 - 9Orange, CA
Services provided
Focus Areas
Infinity Reach Media is a small Orange, California-based Advertising and social media marketing firm. Their services include Advertising and Social Media Marketing.
Read more -
UndisclosedUndisclosed2 - 9Chicago, IL
Services provided
Focus Areas
CareMarketer is a social media marketing agency and PPC agency. The team is based in Chicago, Illinois, and their services include Social Media Marketing and Pay Per Click.
Read more -
UndisclosedUndisclosed2 - 9New York, NY
Services provided
Focus Areas
NYC SEM is a social media marketing company and PPC company. The New York, New York-based team focuses on Social Media Marketing and Pay Per Click.
Read more -
UndisclosedUndisclosed2 - 9Bryan, TX
Services provided
Focus Areas
Abundantly Social is a social media marketing firm launched in 2018. The team focuses on Social Media Marketing.
Read more -
$5,000+$100 - $149 / hrFreelancerLas Cruces, NM
Services provided
Focus Areas
Vescovo Marketing LLC is a SEO services firm. Launched in 2023, the firm is located in Las Cruces, New Mexico. Their services include Search Engine Optimization and Social Media Marketing.
Read more -
$5,000+$100 - $149 / hr2 - 9Woodinville, WA
Services provided
Focus Areas
Established in 1995, Bear Creek Web is a Content Marketing company. The company focuses on Content Marketing and Search Engine Optimization, and is small.
Read more -
$1,000+$25 - $49 / hr10 - 49Houston, TX
Services provided
Focus Areas
Brands Design - Best Logo Company is a branding firm. The team is based in Houston, Texas, and their services include Branding and Social Media Marketing.
Read more -
$1,000+$50 - $99 / hrFreelancerRoswell, GA
Services provided
Focus Areas
Established in 2019, Good Fellas Technology is a web design company. The company provides Web Design and Advertising, and is small.
Read more -
$1,000+$100 - $149 / hr2 - 9Austin, TX
Services provided
Focus Areas
Lead Capital Agency Inc is a social media marketing company launched in 2012. Their services include Social Media Marketing and Pay Per Click.
Read more -
$5,000+$50 - $99 / hr2 - 9Brooklyn, NY
Services provided
Focus Areas
The Coronation Group is a social media marketing firm. The team is in Brooklyn, New York, and their services include Social Media Marketing and Conversion Optimization.
Read more -
UndisclosedUndisclosed50 - 249Sioux Falls, SD
Services provided
Focus Areas
Sioux Falls Shopping News, an Advertising company, was established in 1939. The team focuses on Advertising and Social Media Marketing and is headquartered in Sioux Falls, South Dakota.
Read more -
UndisclosedUndisclosed2 - 9Rockwall, TX
Services provided
Focus Areas
The Local PR Firm is an Advertising company. The team specializes in Advertising and Marketing Strategy, and the agency is in Rockwall, Texas.
Read more -
$1,000+$50 - $99 / hr2 - 9Beverly Hills, CA
Services provided
Focus Areas
The French Keys, a branding firm, is located in Beverly Hills, California. They focus on Branding and Search Engine Optimization.
Read more -
$5,000+$150 - $199 / hr2 - 9Newtown, CT
Services provided
Focus Areas
Content Marketing company Curreri Marketing & Media is located in Newtown, Connecticut. The team provides Content Marketing and Branding.
Read more -
$10,000+$100 - $149 / hr2 - 9Powder Springs, GA
Services provided
Focus Areas
Blue Burst Media, a Marketing Strategy company, is located in Powder Springs, Georgia. They focus on Marketing Strategy and Market Research and were established in 2004.
Read more -
UndisclosedUndisclosed2 - 9Round Rock, TX
Services provided
Focus Areas
Founded in 2022, SEOSTAIRS is a small Round Rock, Texas-based web design company. Their team focuses on Web Design and Social Media Marketing.
Read more -
UndisclosedUndisclosed2 - 9Jonesboro, AR
Services provided
Focus Areas
Simple Spark, an Advertising company, was launched in 2016. The team specializes in Advertising and Branding and is in Jonesboro, Arkansas.
Read more -
UndisclosedUndisclosed2 - 9Fayetteville, AR
Services provided
Focus Areas
Haden Interactive is a Marketing Strategy company. Their team is based in Fayetteville, Arkansas and offers Marketing Strategy and Other Digital Marketing.
Read more -
$25,000+$150 - $199 / hr50 - 249Chicago, IL
Services provided
Focus Areas
In Chicago, Illinois, SEO Notch is a SEO agency. They provide Search Engine Optimization and Web Development and were launched in 2022.
Read more -
$1,000+< $25 / hr10 - 49Albuquerque, NM
Services provided
Focus Areas
See all 3 projectsDevigners is a digital marketing agency specializing in website development and social media support, with a strong emphasis on incorporating AI. Feedback highlights their commitment to enhancing platforms and aligning company values, with 100% of reviewers appreciating their continuous improvement efforts and effective communication, particularly through virtual meetings and emails.
-
Undisclosed$50 - $99 / hrFreelancerParkville, MD
Services provided
Focus Areas
Established in 2019, Kelly Strine, left-brained creative is a graphic design company. The team specializes in Graphic Design and Print Design.
Read more -
$1,000+$25 - $49 / hr2 - 9Boston, MA
Services provided
Focus Areas
Headquartered in Boston, Massachusetts, Slick Boston Solutions is a web design agency. They provide Web Design and Search Engine Optimization.
Read more -
$1,000+$25 - $49 / hr2 - 9Sanford, FL
Services provided
Focus Areas
Devsyntech'Inc is an e-commerce development company launched in 2016. The agency specializes in E-Commerce Development and Search Engine Optimization, and is small.
Read more -
$1,000+Undisclosed2 - 9Worcester, MA
Services provided
Focus Areas
Digital Sapien Interactive is a SEO company headquartered in Worcester, Massachusetts. They provide Search Engine Optimization and Email Marketing.
Read more -
UndisclosedUndisclosed2 - 9Lorena, TX
Services provided
Focus Areas
AlliedOne Marketing is a Content Marketing company. They are based in Lorena, Texas and have small team. Their team focuses on Content Marketing and Pay Per Click.
Read more -
UndisclosedUndisclosed2 - 9Miami Beach, FL
Services provided
Focus Areas
Onederful Pictures is a pay per click agency. The Miami Beach, Florida-based agency was launched in 2006. Their services include Pay Per Click and Search Engine Optimization.
Read more -
$1,000+< $25 / hr2 - 9El Paso, TX
Services provided
Focus Areas
Established in 2018, Orbital Bay Web Development & Marketing is a media planning & buying agency. Based in El Paso, Texas, the team focuses on Media Planning & Buying and Mobile & App Marketing.
Read more -
$1,000+$100 - $149 / hr2 - 9Houston, TX
Services provided
Focus Areas
Intrepid Media, LLC is a Houston, Texas-based web design agency. Their services include Web Design and Social Media Marketing.
Read more -
$5,000+$100 - $149 / hrFreelancerWauwatosa, WI
Services provided
Focus Areas
Ads By Justin, a pay per click company, is based in Wauwatosa, Wisconsin. Their services include Pay Per Click and Conversion Optimization.
Read more -
$5,000+$100 - $149 / hr2 - 9Austin, TX
Services provided
Focus Areas
See all 4 projectsBig Gorilla Design is a creative agency specializing in web design, graphic design, marketing, advertisement, and SEO services. Their reviews reflect a high level of client satisfaction, with approximately 100% positive feedback. Clients frequently praise their creativity, knowledge, and responsiveness, noting their ability to deliver successful projects and generate a positive return on investment.
-
$10,000+$100 - $149 / hr2 - 9Redmond, WA
Services provided
Focus Areas
Digital Strategy company Bigfin.com was launched in 2004. The team specializes in Digital Strategy and Social Media Marketing.
Read more -
$10,000+$100 - $149 / hr2 - 9Richmond, VA
Services provided
Focus Areas
WORK Labs is a small Advertising company established in 1994. Their services include Advertising and Branding.
Read more
Share your project goals, and we’ll connect you with verified partners who fit your budget and timeline.
Get My Matches
Tell us what you need — we’ll match you with top agencies in minutes.
Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 United States Facebook Advertising Firms
-
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
39/40.019/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing50% Facebook Advertising30% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
25% Social Media Marketing70% Facebook Advertising75% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing40% Facebook Advertising55% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Social Media Marketing45% Facebook Advertising90% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Social Media Marketing40% Facebook Advertising90% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Social Media Marketing50% Facebook Advertising90% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Social Media Marketing50% Facebook Advertising30% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing25% Facebook Advertising75% Other -
$1,000+$100 - $149 / hr10 - 49Tempe, AZ
Ability to deliver
39.1/40.019.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
10% Social Media Marketing95% Facebook Advertising90% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.5/40.019.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing25% Facebook Advertising50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Social Media Marketing40% Facebook Advertising90% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing40% Facebook Advertising60% Other -
$1,000+$100 - $149 / hr50 - 249Reston, VA
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
20% Social Media Marketing45% Facebook Advertising80% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35/40.016.4/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing50% Facebook Advertising -
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Social Media Marketing30% Facebook Advertising90% Other -
$10,000+$150 - $199 / hr10 - 49Washington, DC
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Social Media Marketing40% Facebook Advertising90% Other -
$10,000+$50 - $99 / hr10 - 49Sunnyvale, CA
Ability to deliver
37/40.017.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
15% Social Media Marketing70% Facebook Advertising85% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Social Media Marketing25% Facebook Advertising90% Other -
$5,000+$150 - $199 / hr10 - 49Irvine, CA
Ability to deliver
37.3/40.018.2/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
10% Social Media Marketing70% Facebook Advertising90% Other -
$5,000+$150 - $199 / hr10 - 49Jacksonville Beach, FL
Ability to deliver
38.8/40.020/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
10% Social Media Marketing40% Facebook Advertising90% Other -
$1,000+$100 - $149 / hr50 - 249Seattle, WA
Ability to deliver
37/40.018.2/20 Reviews9.4/10 Clients & Experience9.4/10 Market PresenceService focus
20% Social Media Marketing40% Facebook Advertising80% Other -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
39.1/40.019.4/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Social Media Marketing35% Facebook Advertising90% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
34.9/40.017.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Social Media Marketing35% Facebook Advertising -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
36.2/40.018/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing15% Facebook Advertising50% Other -
$1,000+$100 - $149 / hr10 - 49Arlington, TX
Ability to deliver
38.5/40.019.8/20 Reviews9.2/10 Clients & Experience9.4/10 Market PresenceService focus
10% Social Media Marketing40% Facebook Advertising90% Other -
$5,000+Undisclosed2 - 9Centennial, CO
Ability to deliver
34/40.017/20 Reviews9.9/10 Clients & Experience7.1/10 Market PresenceService focus
50% Social Media Marketing70% Facebook Advertising50% Other -
$1,000+$100 - $149 / hr2 - 9Denver, CO
Ability to deliver
36.7/40.017.8/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
10% Social Media Marketing100% Facebook Advertising90% Other -
$1,000+$50 - $99 / hr2 - 9Spokane, WA
Ability to deliver
34.4/40.016/20 Reviews9.4/10 Clients & Experience9/10 Market PresenceService focus
50% Social Media Marketing60% Facebook Advertising50% Other -
$10,000+$100 - $149 / hr250 - 999New York, NY
Ability to deliver
36.8/40.018.8/20 Reviews8.1/10 Clients & Experience10/10 Market PresenceService focus
15% Social Media Marketing20% Facebook Advertising85% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Social Media Marketing20% Facebook Advertising90% Other
Latest Facebook Advertising Articles
See all articles
What Meta's Andromeda Update Means for Businesses in 2026
Explore how Meta’s Andromeda update will impact businesses. Let’s break down what’s new and how to build a clear action plan to scale profitability.
United States Facebook Advertising FAQs
• Cultural alignment: US agencies understand national holidays, slang, and purchasing habits that influence ad performance.
• Access to Meta reps: Top-tier partners often get beta features and faster support.
• Compliance: Domestic firms stay current on FTC guidelines, CCPA, and state-specific privacy laws.
• Time-zone convenience: Real-time Slack or Zoom check-ins keep optimizations nimble, especially during high-spend windows like Black Friday.
Budgets range widely due to several variables, including creative requirements, project scope, and timeline. However, based on Clutch pricing data, clients can expect:
- Small businesses: $2,000 – $5,000 per month in media spend with 15% – 20% management fees.
- Mid-market brands: $10,000 – $50,000 monthly, often on a sliding fee or flat retainer.
- Enterprise: Six-figure monthly spends with blended agency fees or performance bonuses.
One-time audits usually start around $1,500, while fully managed launches often bundle strategy, creative, and testing into a three-month sprint.
Facebook’s broad reach supports nearly every sector, but US-based agencies frequently focus on markets such as:
- DTC ecommerce (fashion, beauty, CPG)
- SaaS and fintech
- Healthcare and wellness (HIPAA-compliant remarketing)
- B2B manufacturing and industrial lead gen
- Non-profits and higher education fundraising
Specialized vertical knowledge can shorten onboarding and improve creative resonance. When searching for the ideal team, ensure they have strong portfolios or case studies working with clients in similar sectors or project types.
- Define the unique goals and requirements of your project—whether it’s ROAS, lead volume, or market expansion.
- Review relevant case studies and client reviews on Clutch for similar budgets and KPIs.
- Ask about their testing cadence and creative pipeline to ensure alignment.
- Confirm access to real-time dashboards and clear attribution models.
- Interview at least two agencies to compare strategic approaches and communication style.
Clutch makes it easier to match with the ideal service provider. Browse through our collection of thought industry resources, client reviews, and directories to make an informed agency choice.
- Guaranteed ROAS without auditing your funnel
- No mention of first-party data strategy post-iOS 14.5
- Opaque fee structures or bundled media spend
- Limited creative iterations (scaling in the US market usually demands fresh ads weekly)
- Reliance on vanity metrics—look for revenue or qualified leads, not just impressions