Top Public Relations Firms
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr10 - 49Orlando, FLServices provided
See all 8 projectsUproar by Moburst is a Public Relations firm specializing in media relations, corporate communications, and brand reputation management. With 100% positive feedback, clients commend their exceptional service levels, responsiveness, and strategic PR capabilities. Approximately 83% of reviewers highlight their ability to drive media coverage and enhance brand awareness, emphasizing their organized project management and ability to meet client needs effectively.
$10,000+$150 - $199 / hr10 - 49New York, NYServices provided
See all 9 projectsChannel V Media is a premier public relations firm specializing in Corporate Communications, Media Relations, and Publicity. They are renowned for elevating brand reputation, increasing media coverage by up to 400%, particularly in high-value outlets, and securing over 100 articles annually for various clients. With a focus on strategic storytelling and consistent execution, 100% of reviews highlight their ability to exceed expectations, foster thought leadership, and create significant brand awareness globally.
$5,000+$100 - $149 / hr10 - 49St. Petersburg, FLServices provided
See all 310 projectsOtter Public Relations is a reputable PR agency specializing in media relations and brand reputation. Client reviews highlight their professionalism, efficiency, and the impactful media coverage they secure, with 100% positive feedback praising their project management and communication. Many clients (about 70%) commend their value for cost and alignment with company values, establishing them as a preferred partner for enhancing online visibility and credibility.
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UndisclosedUndisclosed2 - 9
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Savage Creative Solutions is a graphic design agency. Their small team of employees is based in Shreveport , Louisiana. Their team provides Graphic Design and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Redlands, CA
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HyattWard Advertising, Inc is an Advertising company. Headquartered in Redlands, California, their small team specializes in Advertising and Graphic Design. The agency was founded in 1997.
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Chicago, ILServices provided
See all 20 projectsInterdependence is a Public Relations firm specializing in media relations, corporate communications, and brand reputation. They consistently deliver high-quality media placements and strategic communications across various industries. Approximately 95% of reviews highlight their professionalism and ability to exceed expectations, particularly in maintaining brand precision and securing media coverage. Clients commend their strategic creativity and responsiveness, making them a trusted partner in public communications.
$5,000+$150 - $199 / hr10 - 49Scottsdale, AZServices provided
See all 26 projects10 to 1 Public Relations is a PR agency specializing in media relations, corporate communications, and brand reputation management. Reviews consistently commend their thoroughness, speed, and flexibility, with over 90% noting timely delivery and effective communication. They are praised for their crisis communication strategies and media exposure skills, although innovation is encouraged. A notable 80% of clients recognized their role in achieving significant brand awareness and media coverage.
$10,000+Undisclosed2 - 9Austin, TXServices provided
See all 13 projectsDISRUPT PR is a Public Relations agency specializing in media relations, corporate communications, and brand reputation management. They consistently receive positive feedback, with 100% of reviewers praising their professionalism, timely delivery, and effective communication. Clients highlight their expertise in securing media coverage and aligning with client values, resulting in significant brand visibility and engagement improvements.
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UndisclosedUndisclosed2 - 9Honolulu, HI
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Advertising company Oahu Media Group specializes in Advertising and Marketing Strategy. They are located in Honolulu, Hawaii.
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UndisclosedUndisclosed2 - 9High Point, NC
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Gefen Marketing, a small Advertising company, is located in High Point, North Carolina. The team provides Advertising and Branding.
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UndisclosedUndisclosed2 - 9Kailua-Kona, HI
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Re: Sales & Marketing is a branding company. Founded in 2010, the agency is headquartered in Kailua-Kona, Hawaii. Their team specializes in Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Greenville, NC
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Igoe Creative is an Advertising company. Their team is headquartered in Greenville, North Carolina. The agency offers Advertising and Logo.
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UndisclosedUndisclosed2 - 9Asheville, NC
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Element Advertising, an Advertising company, is located in Asheville, North Carolina. Founded in 2012, the team offers Advertising and Marketing Strategy.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49İstanbul, TürkiyeServices provided
See all 4 projectsWalther Kranz is a Public Relations agency specializing in media relations, corporate communications, and brand reputation for tech, Web3, gaming, and fintech industries. Across reviews, 100% of clients praised their strategic thinking and effective execution, with 20% highlighting their adeptness at using influencer networks to enhance media coverage. Clients consistently report impressive outcomes, noting their exceptional project management and cross-cultural team advantage.
$10,000+$150 - $199 / hr10 - 49Newport Beach, CAServices provided
See all 5 projectsGateway Group is a Public Relations and Investor Relations firm that excels in managing brand reputation and media relations. The company has consistently received positive feedback, with clients praising their strategic communications expertise and responsive project management. Notably, 100% of reviewers highlighted their effective media and investor relations services, citing successful brand visibility and investor confidence enhancements.
$5,000+$100 - $149 / hr10 - 49Leeds, EnglandServices provided
See all 18 projectsProhibition is a PR agency with expertise in Public Relations, Corporate Communications, and Media Relations. Across their reviews, an overwhelming 100% of feedback highlights their integrity, strong communication skills, and effectiveness in securing significant media coverage, with nearly 12 million reached through 51 pieces since November 2024. Clients commend Prohibition's innovative approach and timely project management, although some suggest improving communication streamlining.
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UndisclosedUndisclosed2 - 9Asheville, NC
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Three Cats Creative, an Advertising company, is headquartered in Asheville, North Carolina. The team focuses on Advertising and Branding.
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UndisclosedUndisclosed2 - 9Raleigh, NC
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Founded in 2008, Raleighwood Media Group is a Marketing Strategy company. In Raleigh, North Carolina, the team offers Marketing Strategy and Branding.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Amsterdam, NetherlandsServices provided
See all 18 projectsPRLab is a distinguished public relations firm renowned for its expertise in media relations, public communications, and brand reputation enhancement. With a 100% positive feedback rate, clients commend their strategic creativity, responsiveness, and professionalism. Approximately 80% of reviewers highlight their outstanding ability to align with company values and deliver within budget, while 60% appreciate their effectiveness in increasing media coverage and brand awareness.
$25,000+$300+ / hr10 - 49Newark, DEServices provided
See all 14 projectsThe Ascendant Group is a renowned Public Relations and branding firm specializing in Public Media Relations, Corporate Communications, and Brand Reputation enhancement. The company has received overwhelmingly positive feedback for its strategic media outreach, exceptional client dedication, and flexibility, with about 95% of reviews highlighting impressive media coverage and brand growth. Clients consistently praise their ability to generate significant media placements and increase social media engagement.
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UndisclosedUndisclosed2 - 9Charleston, SC
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Established in 2012, Kuszmaul Design & PR is a small graphic design agency headquartered in Charleston, South Carolina. Their team offers Graphic Design and Print Design.
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UndisclosedUndisclosed2 - 9Overbrook, WV
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Launched in 2001, Beyond Marketing is an Advertising company. Their services include Advertising and Graphic Design.
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UndisclosedUndisclosed2 - 9Fargo, ND
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Kelner Communications is a branding company. Launched in 1988, the company is based in Fargo, North Dakota. Their team focuses on Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Elkins, WV
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Ajuga, Inc. Is an Elkins, West Virginia-based Market Research company. The team offers Market Research and Branding.
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UndisclosedUndisclosed2 - 9Holly Springs, NC
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Marketing Strategy company Final Piece Consulting was founded in 2010. The firm provides Marketing Strategy and Branding, and is small.
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UndisclosedUndisclosed2 - 9Durham, NC
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The D² Group, LLC is a small Durham, North Carolina-based Digital Strategy company. The team focuses on Digital Strategy and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Greensboro, NC
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Small branding agency BrandBoss Creative, is located in Greensboro, North Carolina. Their services include Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Charleston, WV
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Branding company AUGE+GRAY Collective Works, LLC was founded in 2010. The small team specializes in Branding and Market Research.
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UndisclosedUndisclosed2 - 9Columbia, SC
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ADCO, a media planning & buying agency, offer Media Planning & Buying and Advertising. They were launched in 1990.
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UndisclosedUndisclosed2 - 9Lawrence, KS
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Kern Marketing is an Advertising company established in 2006. The firm provides Advertising and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Rockford, IL
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Medicine Man, a small graphic design agency, is based in Rockford, Illinois. Their services include Graphic Design and Packaging Design.
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UndisclosedUndisclosed2 - 9Kansas City, MO
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Event Marketing company O'Neill Events & Marketing was launched in 1964. Based in Kansas City, Missouri, the team provides Event Marketing and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Charleston, WV
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Image Associates is a Marketing Strategy company. Established in 1996, the firm is in Charleston, West Virginia. Their services include Marketing Strategy and Media Planning & Buying.
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UndisclosedUndisclosed2 - 9Hannibal, MO
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Poole Communications is a web development company. Based in Hannibal, Missouri, the company was established in 1984. Their team specializes in Web Development and Advertising.
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UndisclosedUndisclosed2 - 9West Columbia, SC
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Marketing Strategy company Gasque Marketing & Advertising is headquartered in West Columbia, South Carolina. They specialize in Marketing Strategy and Branding and were founded in 1981.
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UndisclosedUndisclosed2 - 9Charleston, SC
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Headquartered in Charleston, South Carolina, Boom Advertising is a media planning and buying company. Their services include Media Planning & Buying and Advertising.
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UndisclosedUndisclosed2 - 9St. Louis, MO
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Small graphic design company Anda Creative, is in St. Louis, Missouri and Brooklyn, New York. The team provides Graphic Design and Print Design.
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UndisclosedUndisclosed2 - 9Boston, MA
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Cultivate+ is a media planning & buying agency founded in 2013. Their services include Media Planning & Buying and Branding.
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UndisclosedUndisclosed2 - 9Marshfield, MA
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Mindfull Marketing is an Advertising company. They specialize in Advertising and Branding and were launched in 1998.
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UndisclosedUndisclosed2 - 9Myrtle Beach, SC
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Established in 2005, Collins + Company Advertising Design is a small media planning & buying agency. Their services include Media Planning & Buying and Advertising.
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UndisclosedUndisclosed2 - 9Herndon, VA
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Vizual Inc. Is a Marketing Strategy company. The Herndon, Virginia-based agency was founded in 1994. Their team provides Marketing Strategy and Branding.
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UndisclosedUndisclosed2 - 9Conway, SC
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The Andrews Agency is an Event Marketing company. They are located in Conway, South Carolina. Their team offers Event Marketing and Media Planning & Buying.
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UndisclosedUndisclosed2 - 9North Andover, MA
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Bulldog Communications, an Advertising company, is based in North Andover, Massachusetts. Launched in 2006, the team specializes in Advertising and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
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Surge Communications, Innovations and Online Services is an Advertising company launched in 2011. The company focuses on Advertising and Branding, and is small.
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UndisclosedUndisclosed2 - 9Charlottesville, VA
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Established in 2017, Blue Ridge Group, a small media planning and buying company, is in Charlottesville, Virginia. Their team provides Media Planning & Buying and Branding.
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UndisclosedUndisclosed2 - 9Portsmouth, RI
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Branding agency Gray Matter Marketing is based in Portsmouth, Rhode Island. Launched in 2012, the team provides Branding and Event Marketing.
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UndisclosedUndisclosed2 - 9Las Cruces, NM
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Wilson Binkley Advertising and Marketing, a small media planning and buying company, is in Las Cruces, New Mexico. The team offers Media Planning & Buying and Video Production.
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UndisclosedUndisclosed2 - 9Albuquerque, NM
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Headquartered in Albuquerque, New Mexico, RATES Advertising Agency is a small Digital Strategy company. Their services include Digital Strategy and Media Planning & Buying.
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UndisclosedUndisclosed2 - 9St. Cloud, MN
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Marketing Strategy company Agency 128 was founded in 2000. The small team specializes in Marketing Strategy and Advertising.
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UndisclosedUndisclosed2 - 9East Providence, RI
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Streicker & Co Inc is an Event Marketing company headquartered in East Providence, Rhode Island. The team offers Event Marketing and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Newport, RI
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Fleming & Company, Inc is a graphic design agency. They are in Newport, Rhode Island. Their team offers Graphic Design and Web Design.
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UndisclosedUndisclosed2 - 9East Greenwich, RI
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Baron Communications Group is an Advertising company. They are based in East Greenwich, Rhode Island and have small team. Their team offers Advertising and Graphic Design.
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UndisclosedUndisclosed2 - 9Newport, RI
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Launched in 2004, 6 Square Design & Communications is a graphic design company. The company specializes in Graphic Design and Web Design.
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UndisclosedUndisclosed2 - 9Providence, RI
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Founded in 2010, DK Communications, LLC is a small branding agency. Their services include Branding and Event Marketing.
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UndisclosedUndisclosed2 - 9Bozeman, MT
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New West Advertising Inc is an Advertising company. They were launched in 1974, and their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9Providence, RI
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Launched in 1991, Rob Horowitz Associates is a small Providence, Rhode Island-based Business Consulting company. Their services include Business Consulting and Market Research.
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UndisclosedUndisclosed2 - 9Eagan, MN
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JKR Consulting is a Marketing Strategy company. The team is located in Eagan, Minnesota, and their services include Marketing Strategy and Branding.
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UndisclosedUndisclosed2 - 9Norman, OK
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BOLD-Multimedia is an Advertising company. They are located in Norman, Oklahoma, and their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9Merrimack, NH
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Graphic design company Girard Advertising & Multi Media Production was launched in 2002. Based in Merrimack, New Hampshire, the team offers Graphic Design and Marketing Strategy.
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UndisclosedUndisclosed2 - 9
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Launched in 2012, Lalone Marketing is a branding firm. The small team specializes in Branding and Event Marketing.
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UndisclosedUndisclosed2 - 9Tulsa, OK
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Rollins Communications is an Advertising company. Headquartered in Tulsa, Oklahoma, their small team specializes in Advertising and Media Planning & Buying. The company was established in 1996.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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We evaluate service providers using a structured methodology that combines:
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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List of the Best Public Relations Agencies
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$5,000+$100 - $149 / hr10 - 49St. Petersburg, FL
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Public Relations -
$5,000+$150 - $199 / hr10 - 49Los Angeles, CA
Ability to deliver
38.4/40.019.8/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
60% Public Relations40% Other -
$25,000+$200 - $300 / hr50 - 249Washington, DC
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
40% Public Relations60% Other -
$5,000+$150 - $199 / hr10 - 49Scottsdale, AZ
Ability to deliver
37.7/40.018.6/20 Reviews9.7/10 Clients & Experience9.5/10 Market PresenceService focus
80% Public Relations20% Other -
$1,000+$300+ / hr10 - 49Agios Athanasios, Cyprus
Ability to deliver
37.5/40.018.8/20 Reviews9.3/10 Clients & Experience9.3/10 Market PresenceService focus
80% Public Relations20% Other -
$1,000+$100 - $149 / hr50 - 249Sarasota, FL
Ability to deliver
37.4/40.017.6/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
65% Public Relations35% Other -
$5,000+$100 - $149 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
37.1/40.017.4/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Public Relations -
$5,000+Undisclosed2 - 9Uster, Switzerland
Ability to deliver
37.1/40.017.4/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Public Relations -
$5,000+$150 - $199 / hr50 - 249Chicago, IL
Ability to deliver
37/40.019/20 Reviews8.4/10 Clients & Experience9.6/10 Market PresenceService focus
100% Public Relations -
$5,000+$100 - $149 / hr2 - 9Calgary, Canada
Ability to deliver
37/40.018.4/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
100% Public Relations -
$10,000+$100 - $149 / hr250 - 999New York, NY
Ability to deliver
36.8/40.018.8/20 Reviews8.1/10 Clients & Experience10/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
36.8/40.017.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Public Relations40% Other -
$1,000+$100 - $149 / hr10 - 49Philadelphia, PA
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+$300+ / hr2 - 9Toronto, Canada
Ability to deliver
36.5/40.017.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Public Relations -
$5,000+$150 - $199 / hr2 - 9Vancouver, Canada
Ability to deliver
35.9/40.017.6/20 Reviews9.4/10 Clients & Experience8.9/10 Market PresenceService focus
90% Public Relations10% Other -
$10,000+Undisclosed10 - 49Fort Lauderdale, FL
Ability to deliver
35.9/40.016.8/20 Reviews9.2/10 Clients & Experience9.9/10 Market PresenceService focus
70% Public Relations30% Other -
$10,000+Undisclosed10 - 49Houston, TX
Ability to deliver
36.6/40.017/20 Reviews9.8/10 Clients & Experience9.8/10 Market PresenceService focus
55% Public Relations45% Other -
$10,000+$100 - $149 / hr10 - 49Toronto, Canada
Ability to deliver
35.4/40.016.6/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
100% Public Relations -
$5,000+$200 - $300 / hr10 - 49Brea, CA
Ability to deliver
35.3/40.017.4/20 Reviews9.1/10 Clients & Experience8.8/10 Market PresenceService focus
65% Public Relations35% Other -
$1,000+Undisclosed10 - 49San Diego, CA
Ability to deliver
36.2/40.017.2/20 Reviews9.6/10 Clients & Experience9.4/10 Market PresenceService focus
50% Public Relations50% Other -
$5,000+Undisclosed2 - 9Surry Hills, Australia
Ability to deliver
34.3/40.016.6/20 Reviews9.2/10 Clients & Experience8.6/10 Market PresenceService focus
100% Public Relations -
$10,000+$150 - $199 / hr50 - 249Ardmore, PA
Ability to deliver
34.3/40.016.6/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+$150 - $199 / hr10 - 49Darlinghurst, Australia
Ability to deliver
34.2/40.017.6/20 Reviews9.1/10 Clients & Experience7.5/10 Market PresenceService focus
100% Public Relations -
$25,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
36.2/40.017.2/20 Reviews9.7/10 Clients & Experience9.3/10 Market PresenceService focus
40% Public Relations60% Other -
$10,000+$150 - $199 / hr50 - 249Reading , England
Ability to deliver
34.2/40.018.2/20 Reviews9.2/10 Clients & Experience6.7/10 Market PresenceService focus
100% Public Relations -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
34.1/40.017.4/20 Reviews9.1/10 Clients & Experience7.6/10 Market PresenceService focus
60% Public Relations40% Other -
$1,000+< $25 / hr50 - 249
Ability to deliver
34/40.020/20 Reviews5.3/10 Clients & Experience8.7/10 Market PresenceService focus
90% Public Relations10% Other -
Undisclosed$200 - $300 / hr10 - 49Spring Hill, Australia
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Public Relations35% Other -
$10,000+Undisclosed10 - 49Denver, CO
Ability to deliver
34.4/40.016.2/20 Reviews9.2/10 Clients & Experience9.1/10 Market PresenceService focus
55% Public Relations45% Other -
$1,000+Undisclosed10 - 49Irvine, CA
Ability to deliver
33.6/40.018.8/20 Reviews5.2/10 Clients & Experience9.6/10 Market PresenceService focus
70% Public Relations30% Other
Latest Public Relations Articles
See all articles
Naming at Organizational Scale Requires Governance
As product portfolios explode and digital complexity skyrockets, brand naming has evolved from a creative exercise into an organizational capability that...
Public Relations Agency FAQs
Make sure you understand the full scope of services PR agencies offer before choosing the right one for you. The cost, specialization, and KPIs delivered against will depend on your needs but also the type of agency you select. Confirm you're making the best choice with our FAQs and top tips for hiring a PR agency.
Clutch recognizes agencies skilled in media outreach, crisis communications, and reputation management twice a year based on a proprietary methodology. The top PR firms for Fall 2025 include:
Popular PR KPIs include:
- Media Coverage – Number and quality of earned media placements
- Audience Reach – How many people saw your PR content
- Sentiment Analysis – Positive, neutral, or negative tone in coverage
- Social Media Engagement – Likes, shares, comments, and mentions
- Website Traffic & Conversions – Increase in visitors or leads following PR efforts
- Crisis Response Time – Speed and effectiveness of brand communication during issues
A PR agency (public relations agency) helps businesses manage their public image and communications strategy. It builds brand credibility through media relations, press releases, events, and crisis communications—ensuring a strong, positive reputation across digital and traditional channels.
A publicist typically focuses on individual clients or one-off publicity efforts—mainly gaining press coverage and managing appearances.
A PR agency offers broader, strategic services, including brand positioning, crisis management, stakeholder communications, and integrated media planning.
Most PR agencies provide a mix of strategic and tactical services, including:
- Media Relations – Securing press coverage and building relationships with journalists
- Crisis Communication – Managing brand reputation during challenges or negative press
- Social Media PR – Guiding brand perception through social platforms
- Content Creation – Writing press releases, blog posts, thought leadership articles
- Event Planning – Coordinating press events, product launches, and conferences
- Influencer & Thought Leadership PR – Building credibility through industry leaders
- Reputation Management – Monitoring public sentiment and enhancing brand image
- Internal Communications – Aligning messaging for employees and stakeholders
Hiring a public relations agency helps elevate your brand’s reputation and visibility. A PR agency can:
- Increase media exposure and brand awareness
- Manage crises and prevent reputational damage
- Strengthen relationships with media and influencers
- Engage audiences with compelling storytelling
- Position your brand as a trusted industry leader
- Support investor relations and stakeholder trust
PR agencies vary in size, specialization, and service style:
- Boutique PR Agencies – Small, personalized firms focused on niche markets
- Enterprise PR Agencies – Large agencies with global media networks and full-service capabilities
- Industry-Specific PR Agencies – Focused on verticals like tech, healthcare, fashion, or finance
- Traditional PR Agencies – Specializing in legacy media like newspapers, TV, and radio
- Digital PR Agencies – Emphasizing online visibility, SEO, influencer partnerships, and content strategy
PR agency pricing depends on agency size, experience, and campaign scope. Most PR projects on Clutch cost between $10,000 - $49,999. Pricing may also vary based on location, deliverables, and retainer vs. project-based models.
To find the right PR partner:
- Define Your Goals – Identify if you need crisis management, media outreach, or brand positioning
- Set a Budget – Know what you're comfortable investing monthly or per campaign
- Research Agencies – Look for relevant industry experience and successful case studies
- Check Reviews – Read client testimonials and agency performance insights
- Evaluate Services – Ensure they offer the full range of PR services your brand requires
- Meet the Team – Assess cultural fit, expertise, and communication style