Top Public Relations Firms
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr10 - 49Orlando, FLServices provided
See all 8 projectsUproar by Moburst is a Public Relations firm specializing in media relations, corporate communications, and brand reputation management. With 100% positive feedback, clients commend their exceptional service levels, responsiveness, and strategic PR capabilities. Approximately 83% of reviewers highlight their ability to drive media coverage and enhance brand awareness, emphasizing their organized project management and ability to meet client needs effectively.
$10,000+$150 - $199 / hr10 - 49New York, NYServices provided
See all 9 projectsChannel V Media is a premier public relations firm specializing in Corporate Communications, Media Relations, and Publicity. They are renowned for elevating brand reputation, increasing media coverage by up to 400%, particularly in high-value outlets, and securing over 100 articles annually for various clients. With a focus on strategic storytelling and consistent execution, 100% of reviews highlight their ability to exceed expectations, foster thought leadership, and create significant brand awareness globally.
$5,000+$100 - $149 / hr10 - 49St. Petersburg, FLServices provided
See all 310 projectsOtter Public Relations is a reputable PR agency specializing in media relations and brand reputation. Client reviews highlight their professionalism, efficiency, and the impactful media coverage they secure, with 100% positive feedback praising their project management and communication. Many clients (about 70%) commend their value for cost and alignment with company values, establishing them as a preferred partner for enhancing online visibility and credibility.
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UndisclosedUndisclosed2 - 9Longniddry, Scotland
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Scene & Herd PR & Marketing is an Event Marketing company. Launched in 2009, the team specializes in Event Marketing and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Treforest Industrial Estate, Wales
Services provided
Headquartered in Treforest Industrial Estate, Wales, Stepping Stones Marketing Solutions is a branding agency. They focus on Branding and Market Research and were founded in 2004.
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Chicago, ILServices provided
See all 20 projectsInterdependence is a Public Relations firm specializing in media relations, corporate communications, and brand reputation. They consistently deliver high-quality media placements and strategic communications across various industries. Approximately 95% of reviews highlight their professionalism and ability to exceed expectations, particularly in maintaining brand precision and securing media coverage. Clients commend their strategic creativity and responsiveness, making them a trusted partner in public communications.
$5,000+$150 - $199 / hr10 - 49Scottsdale, AZServices provided
See all 26 projects10 to 1 Public Relations is a PR agency specializing in media relations, corporate communications, and brand reputation management. Reviews consistently commend their thoroughness, speed, and flexibility, with over 90% noting timely delivery and effective communication. They are praised for their crisis communication strategies and media exposure skills, although innovation is encouraged. A notable 80% of clients recognized their role in achieving significant brand awareness and media coverage.
$10,000+Undisclosed2 - 9Austin, TXServices provided
See all 13 projectsDISRUPT PR is a Public Relations agency specializing in media relations, corporate communications, and brand reputation management. They consistently receive positive feedback, with 100% of reviewers praising their professionalism, timely delivery, and effective communication. Clients highlight their expertise in securing media coverage and aligning with client values, resulting in significant brand visibility and engagement improvements.
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UndisclosedUndisclosed2 - 9Moncton, Canada
Services provided
I communications inc. Is an Advertising company located in Moncton, Canada. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9Ballynahinch, Northern Ireland
Services provided
RNN Communications, a Marketing Strategy company, was launched in 2012. The company focuses on Marketing Strategy and Branding, and is small.
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UndisclosedUndisclosed2 - 9Cardiff, Wales
Services provided
Established in 2012, Dreem Media is a public relations company. Their team offers Public Relations and Pay Per Click.
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UndisclosedUndisclosed2 - 9Dubai, United Arab Emirates
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Small PR firm Sanguine Communications Group, is based in Dubai, United Arab Emirates. The team provides Public Relations and Affiliate Marketing.
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UndisclosedUndisclosed2 - 9Dubai, United Arab Emirates
Services provided
RAEE, a small PR firm, is based in Dubai, United Arab Emirates. Their services include Public Relations and Email Marketing.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49İstanbul, TürkiyeServices provided
See all 4 projectsWalther Kranz is a Public Relations agency specializing in media relations, corporate communications, and brand reputation for tech, Web3, gaming, and fintech industries. Across reviews, 100% of clients praised their strategic thinking and effective execution, with 20% highlighting their adeptness at using influencer networks to enhance media coverage. Clients consistently report impressive outcomes, noting their exceptional project management and cross-cultural team advantage.
$10,000+$150 - $199 / hr10 - 49Newport Beach, CAServices provided
See all 5 projectsGateway Group is a Public Relations and Investor Relations firm that excels in managing brand reputation and media relations. The company has consistently received positive feedback, with clients praising their strategic communications expertise and responsive project management. Notably, 100% of reviewers highlighted their effective media and investor relations services, citing successful brand visibility and investor confidence enhancements.
$5,000+$100 - $149 / hr10 - 49Leeds, EnglandServices provided
See all 18 projectsProhibition is a PR agency with expertise in Public Relations, Corporate Communications, and Media Relations. Across their reviews, an overwhelming 100% of feedback highlights their integrity, strong communication skills, and effectiveness in securing significant media coverage, with nearly 12 million reached through 51 pieces since November 2024. Clients commend Prohibition's innovative approach and timely project management, although some suggest improving communication streamlining.
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$1,000+$100 - $149 / hr2 - 9Doha, Qatar
Services provided
Established in 2013, Arkan Qatar is an Advertising company. Based in Doha, Qatar, the team provides Advertising and Event Marketing.
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UndisclosedUndisclosed2 - 9
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10thstep.com is a graphic design company. They are in and have small team. Their services include Graphic Design and Public Relations.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Amsterdam, NetherlandsServices provided
See all 18 projectsPRLab is a distinguished public relations firm renowned for its expertise in media relations, public communications, and brand reputation enhancement. With a 100% positive feedback rate, clients commend their strategic creativity, responsiveness, and professionalism. Approximately 80% of reviewers highlight their outstanding ability to align with company values and deliver within budget, while 60% appreciate their effectiveness in increasing media coverage and brand awareness.
$25,000+$300+ / hr10 - 49Newark, DEServices provided
See all 14 projectsThe Ascendant Group is a renowned Public Relations and branding firm specializing in Public Media Relations, Corporate Communications, and Brand Reputation enhancement. The company has received overwhelmingly positive feedback for its strategic media outreach, exceptional client dedication, and flexibility, with about 95% of reviews highlighting impressive media coverage and brand growth. Clients consistently praise their ability to generate significant media placements and increase social media engagement.
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$5,000+$100 - $149 / hr2 - 9Doha, Qatar
Services provided
Hexagon W.L.L. Is an Event Marketing company headquartered in Doha, Qatar. Established in 2012, the team specializes in Event Marketing and Public Relations.
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UndisclosedUndisclosed2 - 9Dubai, United Arab Emirates
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Based in Dubai, United Arab Emirates, Soup is a small branding agency. Their services include Branding and Content Marketing.
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UndisclosedUndisclosed2 - 9Parc Menai, Wales
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Sbarc is a small Event Marketing company based in Parc Menai, Wales. Their services include Event Marketing and Graphic Design.
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UndisclosedUndisclosed2 - 9Birmingham West Midlands, England
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Top Draw GDA is a small branding firm. Launched in 1993, the team provides Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Charlottetown, Canada
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VOLUME 18 is a branding company. They are based in Charlottetown, Canada and have small team. Their team provides Branding and Digital Strategy.
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UndisclosedUndisclosed2 - 9Dubai, United Arab Emirates
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Red Pill Productions is a branding agency. The small Dubai, United Arab Emirates-based team specializes in Branding and Event Marketing. The agency was launched in 2015.
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UndisclosedUndisclosed2 - 9Winnipeg, Canada
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Scarlet Lemur Communications is an Advertising company. The team specializes in Advertising and Graphic Design, and the company is headquartered in Winnipeg, Canada.
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UndisclosedUndisclosed2 - 9Québec, Canada
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Mass Agency is an Advertising company. The team is headquartered in Québec, Canada, and their services include Advertising and Graphic Design.
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UndisclosedUndisclosed2 - 9Leeds, England
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Headquartered in Leeds, England, Pink Gorilla is a small Marketing Strategy company. The team offers Marketing Strategy and Public Relations.
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UndisclosedUndisclosed2 - 9New York, NY
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Launched in 1992, Magrino PR is a Marketing Strategy company. The team specializes in Marketing Strategy and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
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Virtual Reality Experiences is a small AR/VR development company. They offer AR/VR development and Event Marketing and were founded in 2017.
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UndisclosedUndisclosed2 - 9
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GJA communications is an Advertising company. Established in 1978, the agency focuses on Advertising and Branding.
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UndisclosedUndisclosed2 - 9Brecon, Wales
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Kindlemix Communications, a Marketing Strategy company, is headquartered in Brecon, Wales. Founded in 2011, the team offers Marketing Strategy and Print Design.
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UndisclosedUndisclosed2 - 9Los Angeles, CA
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Blacklist Marketing is a branding company established in 2015. The team specializes in Branding and Public Relations and is in Los Angeles, California.
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UndisclosedUndisclosed2 - 9Birmingham, AL
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Rominger Media, Inc. Is an Event Marketing company in Birmingham, Alabama. They offer Event Marketing and Marketing Strategy and were founded in 2006.
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UndisclosedUndisclosed2 - 9Birmingham, AL
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PERITUS Public Relations is a branding agency. Founded in 2014, the company is in Birmingham, Alabama. Their team provides Branding and Event Marketing.
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UndisclosedUndisclosed2 - 9Birmingham, AL
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Hare Communication is a Marketing Strategy company based in Birmingham, Alabama. Their services include Marketing Strategy and Media Planning & Buying.
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UndisclosedUndisclosed2 - 9Trussville, AL
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BGrace Media LLC, an Event Marketing company, is in Trussville, Alabama. Launched in 2012, the team specializes in Event Marketing and Market Research.
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UndisclosedUndisclosed2 - 9Auburn, AL
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Headquartered in Auburn, Alabama, McNutt & Company, LLC is an Advertising company. They specialize in Advertising and Marketing Strategy and were launched in 2001.
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UndisclosedUndisclosed2 - 9Huntsville, AL
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CRISP Communications, LLC is a Huntsville, Alabama-based branding company. The team provides Branding and Digital Strategy.
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UndisclosedUndisclosed2 - 9Columbus, GA
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Email Marketing company Yalla Public Relations focuses on Email Marketing and Event Marketing. They are headquartered in Columbus, Georgia.
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UndisclosedUndisclosed2 - 9Birmingham, AL
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Agency54 is an Advertising company established in 1954. The team focuses on Advertising and Graphic Design and is located in Birmingham, Alabama.
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UndisclosedUndisclosed2 - 9Decatur, AL
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In Decatur, Alabama, McComm Group, Inc. Is an Event Marketing company. Founded in 1993, the team focuses on Event Marketing and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Mobile, AL
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Advertising company VMR Agency provides Advertising and Branding. They are in Mobile, Alabama.
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UndisclosedUndisclosed2 - 9Mobile, AL
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Wellborn // Strategies is a branding firm. The small Mobile, Alabama-based team offers Branding and Business Consulting. The company was launched in 2014.
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UndisclosedUndisclosed2 - 9Huntsville, AL
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Ad4! Group, LLC is a branding firm. Founded in 2004, the company is located in Huntsville, Alabama. Their services include Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Montgomery, AL
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Launched in 2012, The B Firm: PR is a branding firm. The team focuses on Branding and Event Marketing.
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UndisclosedUndisclosed2 - 9Montgomery, AL
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Longleaf Strategies is a branding firm founded in 2013. Their team offers Branding and Digital Strategy.
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UndisclosedUndisclosed2 - 9Sydney, Canada
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Anchored Ideas Ltd. Is a branding company. The Sydney, Canada-based firm was established in 2017. Their services include Branding and Print Design.
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UndisclosedUndisclosed2 - 9Montréal, Canada
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Synapsis Branding is an Advertising company. Launched in 2009, the firm specializes in Advertising and Branding.
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UndisclosedUndisclosed2 - 9Indianapolis, IN
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Headquartered in Indianapolis, Indiana, Shank Public Relations Counselors is a small Event Marketing company. Their services include Event Marketing and Public Relations.
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UndisclosedUndisclosed2 - 9Indianapolis, IN
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Woolridge Impact Marketing Group is an Indianapolis, Indiana-based branding agency. The team specializes in Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Indianapolis, IN
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Herd Strategies is a branding company. Launched in 2011, the agency is located in Indianapolis, Indiana. Their team offers Branding and Media Planning & Buying.
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UndisclosedUndisclosed2 - 9Miami, FL
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Ghost Frog Media, a graphic design agency, was launched in 2012. The small team specializes in Graphic Design and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Los Angeles, CA
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Advertising company adCREASIANs is in Los Angeles, California. The team offers Advertising and Market Research.
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UndisclosedUndisclosed2 - 9Los Angeles, CA
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SuperOxygen, Inc is an Advertising company. Their small team is in Los Angeles, California. Their team specializes in Advertising and Branding.
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UndisclosedUndisclosed2 - 9Woodland Park, CO
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Perini & Associates is a Woodland Park, Colorado-based Business Consulting company. Established in 2009, the team specializes in Business Consulting and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Detroit, MI
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Ignition Media Group is a small Detroit, Michigan-based Advertising company. The team specializes in Advertising and Digital Strategy.
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UndisclosedUndisclosed2 - 9Dallas, TX
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Launched in 1992, The Hall Agency is an Advertising company. Based in Dallas, Texas, the team specializes in Advertising and Event Marketing.
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UndisclosedUndisclosed2 - 9Pelham, AL
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Ovation Media, Inc is an Advertising company founded in 2014. The agency offers Advertising and Branding, and is small.
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UndisclosedUndisclosed2 - 9Pelham, AL
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Brownstone Marketing Solutions is a Pelham, Alabama-based Event Marketing company. Their services include Event Marketing and Marketing Strategy.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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List of the Best Public Relations Agencies
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$5,000+$100 - $149 / hr10 - 49St. Petersburg, FL
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Public Relations -
$5,000+$150 - $199 / hr10 - 49Los Angeles, CA
Ability to deliver
38.2/40.019.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
60% Public Relations40% Other -
$25,000+$200 - $300 / hr50 - 249Washington, DC
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
40% Public Relations60% Other -
$5,000+$150 - $199 / hr10 - 49Scottsdale, AZ
Ability to deliver
37.7/40.018.6/20 Reviews9.7/10 Clients & Experience9.5/10 Market PresenceService focus
80% Public Relations20% Other -
$1,000+$300+ / hr10 - 49Agios Athanasios, Cyprus
Ability to deliver
37.5/40.018.8/20 Reviews9.3/10 Clients & Experience9.3/10 Market PresenceService focus
80% Public Relations20% Other -
$1,000+$100 - $149 / hr50 - 249Sarasota, FL
Ability to deliver
37.4/40.017.6/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
65% Public Relations35% Other -
$5,000+$100 - $149 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
37.1/40.017.4/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Public Relations -
$5,000+Undisclosed2 - 9Uster, Switzerland
Ability to deliver
37.1/40.017.4/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Public Relations -
$5,000+$150 - $199 / hr50 - 249Chicago, IL
Ability to deliver
37/40.019/20 Reviews8.4/10 Clients & Experience9.6/10 Market PresenceService focus
100% Public Relations -
$5,000+$100 - $149 / hr2 - 9Calgary, Canada
Ability to deliver
37/40.018.4/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
100% Public Relations -
$10,000+$100 - $149 / hr250 - 999New York, NY
Ability to deliver
36.8/40.018.8/20 Reviews8.1/10 Clients & Experience10/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
36.8/40.017.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Public Relations40% Other -
$1,000+$100 - $149 / hr10 - 49Philadelphia, PA
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+$300+ / hr2 - 9Toronto, Canada
Ability to deliver
36.5/40.017.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Public Relations -
$5,000+$150 - $199 / hr2 - 9Vancouver, Canada
Ability to deliver
35.9/40.017.6/20 Reviews9.4/10 Clients & Experience8.9/10 Market PresenceService focus
90% Public Relations10% Other -
$10,000+Undisclosed10 - 49Fort Lauderdale, FL
Ability to deliver
35.9/40.016.8/20 Reviews9.2/10 Clients & Experience9.9/10 Market PresenceService focus
70% Public Relations30% Other -
$10,000+Undisclosed10 - 49Houston, TX
Ability to deliver
36.6/40.017/20 Reviews9.8/10 Clients & Experience9.8/10 Market PresenceService focus
55% Public Relations45% Other -
$10,000+$100 - $149 / hr10 - 49Toronto, Canada
Ability to deliver
35.4/40.016.6/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
100% Public Relations -
$5,000+$200 - $300 / hr10 - 49Brea, CA
Ability to deliver
35.3/40.017.4/20 Reviews9.1/10 Clients & Experience8.8/10 Market PresenceService focus
65% Public Relations35% Other -
$1,000+Undisclosed10 - 49San Diego, CA
Ability to deliver
36.2/40.017.2/20 Reviews9.6/10 Clients & Experience9.4/10 Market PresenceService focus
50% Public Relations50% Other -
$5,000+Undisclosed2 - 9Surry Hills, Australia
Ability to deliver
34.3/40.016.6/20 Reviews9.2/10 Clients & Experience8.6/10 Market PresenceService focus
100% Public Relations -
$10,000+$150 - $199 / hr50 - 249Ardmore, PA
Ability to deliver
34.3/40.016.6/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+$150 - $199 / hr10 - 49Darlinghurst, Australia
Ability to deliver
34.2/40.017.6/20 Reviews9.1/10 Clients & Experience7.5/10 Market PresenceService focus
100% Public Relations -
$25,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
36.2/40.017.2/20 Reviews9.7/10 Clients & Experience9.3/10 Market PresenceService focus
40% Public Relations60% Other -
$10,000+$150 - $199 / hr50 - 249Reading , England
Ability to deliver
34.2/40.018.2/20 Reviews9.2/10 Clients & Experience6.7/10 Market PresenceService focus
100% Public Relations -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
34.1/40.017.4/20 Reviews9.1/10 Clients & Experience7.6/10 Market PresenceService focus
60% Public Relations40% Other -
$1,000+< $25 / hr50 - 249
Ability to deliver
34/40.020/20 Reviews5.3/10 Clients & Experience8.7/10 Market PresenceService focus
90% Public Relations10% Other -
Undisclosed$200 - $300 / hr10 - 49Spring Hill, Australia
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Public Relations35% Other -
$10,000+Undisclosed10 - 49Denver, CO
Ability to deliver
34.4/40.016.2/20 Reviews9.2/10 Clients & Experience9.1/10 Market PresenceService focus
55% Public Relations45% Other -
$1,000+Undisclosed10 - 49Irvine, CA
Ability to deliver
33.6/40.018.8/20 Reviews5.2/10 Clients & Experience9.6/10 Market PresenceService focus
70% Public Relations30% Other
Latest Public Relations Articles
See all articles
Naming at Organizational Scale Requires Governance
As product portfolios explode and digital complexity skyrockets, brand naming has evolved from a creative exercise into an organizational capability that...
Public Relations Agency FAQs
Make sure you understand the full scope of services PR agencies offer before choosing the right one for you. The cost, specialization, and KPIs delivered against will depend on your needs but also the type of agency you select. Confirm you're making the best choice with our FAQs and top tips for hiring a PR agency.
Clutch recognizes agencies skilled in media outreach, crisis communications, and reputation management twice a year based on a proprietary methodology. The top PR firms for Fall 2025 include:
Popular PR KPIs include:
- Media Coverage – Number and quality of earned media placements
- Audience Reach – How many people saw your PR content
- Sentiment Analysis – Positive, neutral, or negative tone in coverage
- Social Media Engagement – Likes, shares, comments, and mentions
- Website Traffic & Conversions – Increase in visitors or leads following PR efforts
- Crisis Response Time – Speed and effectiveness of brand communication during issues
A PR agency (public relations agency) helps businesses manage their public image and communications strategy. It builds brand credibility through media relations, press releases, events, and crisis communications—ensuring a strong, positive reputation across digital and traditional channels.
A publicist typically focuses on individual clients or one-off publicity efforts—mainly gaining press coverage and managing appearances.
A PR agency offers broader, strategic services, including brand positioning, crisis management, stakeholder communications, and integrated media planning.
Most PR agencies provide a mix of strategic and tactical services, including:
- Media Relations – Securing press coverage and building relationships with journalists
- Crisis Communication – Managing brand reputation during challenges or negative press
- Social Media PR – Guiding brand perception through social platforms
- Content Creation – Writing press releases, blog posts, thought leadership articles
- Event Planning – Coordinating press events, product launches, and conferences
- Influencer & Thought Leadership PR – Building credibility through industry leaders
- Reputation Management – Monitoring public sentiment and enhancing brand image
- Internal Communications – Aligning messaging for employees and stakeholders
Hiring a public relations agency helps elevate your brand’s reputation and visibility. A PR agency can:
- Increase media exposure and brand awareness
- Manage crises and prevent reputational damage
- Strengthen relationships with media and influencers
- Engage audiences with compelling storytelling
- Position your brand as a trusted industry leader
- Support investor relations and stakeholder trust
PR agencies vary in size, specialization, and service style:
- Boutique PR Agencies – Small, personalized firms focused on niche markets
- Enterprise PR Agencies – Large agencies with global media networks and full-service capabilities
- Industry-Specific PR Agencies – Focused on verticals like tech, healthcare, fashion, or finance
- Traditional PR Agencies – Specializing in legacy media like newspapers, TV, and radio
- Digital PR Agencies – Emphasizing online visibility, SEO, influencer partnerships, and content strategy
PR agency pricing depends on agency size, experience, and campaign scope. Most PR projects on Clutch cost between $10,000 - $49,999. Pricing may also vary based on location, deliverables, and retainer vs. project-based models.
To find the right PR partner:
- Define Your Goals – Identify if you need crisis management, media outreach, or brand positioning
- Set a Budget – Know what you're comfortable investing monthly or per campaign
- Research Agencies – Look for relevant industry experience and successful case studies
- Check Reviews – Read client testimonials and agency performance insights
- Evaluate Services – Ensure they offer the full range of PR services your brand requires
- Meet the Team – Assess cultural fit, expertise, and communication style