Top Crisis Communications Firms
-
Featured
What are Featured Providers?
$5,000+$150 - $199 / hr10 - 49Scottsdale, AZServices provided
Focus Areas
See all 24 projects10 to 1 Public Relations is a reputable PR agency known for excelling in crisis communications, media relations, and enhancing brand reputation. With a strong focus on corporate communications, 90% of clients praised their strategic media coverage and publicity efforts. Their transparent project management and impressive client-centric approach received unanimous acclaim, though 20% noted a desire for service expansion beyond traditional PR.
$1,000+$100 - $149 / hr50 - 249Sarasota, FLServices provided
Focus Areas
See all 51 projectsNet Reputation is an online reputation management firm that specializes in maintaining and improving brand reputation through strategic public communications and media relations. The company has received overwhelmingly positive feedback, with 100% of reviewers highlighting their professionalism, responsiveness, and effectiveness in suppressing negative content and enhancing online presence. Clients commend their personalized approach and ability to deliver consistent, timely results.
$5,000+$200 - $300 / hr2 - 9Sewickley, PAServices provided
Focus Areas
See all 22 projectsAtlas Marketing is a Public Relations firm specializing in crisis management and corporate communications. With overwhelmingly positive feedback, 100% of reviewers commend their responsiveness and strategic approach, while 75% highlight their impressive project management and communication skills. Clients consistently praise Chris and his team's ability to deliver comprehensive crisis communications plans and media relations strategies, enhancing brand reputation and ensuring effective public affairs management.
-
$10,000+Undisclosed10 - 49Tacoma, WA
Services provided
Focus Areas
Jay is a branding firm. Founded in 1970, their team specializes in Branding and Graphic Design.
Read more -
UndisclosedUndisclosed2 - 9Greensboro, NC
Services provided
Focus Areas
WorkTheBrand PR & Marketing is a small Greensboro, North Carolina-based public relations firm. Their services include Public Relations and Video Production.
Read more -
Featured
What are Featured Providers?
$1,000+$150 - $199 / hr10 - 49San Francisco, CAServices provided
Focus Areas
See all 8 projectsReputation Defense Network is a specialized Public Relations firm focusing on brand reputation management and suppression of negative content across various industries. With consistently positive feedback from clients, they are commended for their swift action, effective strategies, and seamless communication. Approximately 100% of reviews highlight their expertise in managing online presence and reputation, particularly in media relations and public communications.
$10,000+$150 - $199 / hr10 - 49Tel Aviv-Yafo, IsraelServices provided
Focus Areas
See all 17 projectsPercepto is a Public Relations and Communications firm specializing in reputation management and online presence enhancement. Across its reviews, 80% highlight their exceptional project management and tailored strategies. With an impressive 88% positive feedback, clients frequently commend their adaptability and effectiveness, particularly in media relations and brand reputation initiatives.
-
UndisclosedUndisclosed2 - 9Lansing, MI
Services provided
Focus Areas
Public relations agency Lezotte Miller Public Relations Inc. Focuses on Public Relations and Event Management. They were founded in 1995.
Read more -
UndisclosedUndisclosed2 - 9Schliersee, Germany
Services provided
Focus Areas
Raabengrün is a public relations firm located in Schliersee, Germany. They provide Public Relations and Content Marketing and were founded in 2003.
Read more -
$5,000+$25 - $49 / hr2 - 9
Services provided
Focus Areas
Comunicazionet is a Marketing Strategy company. Their team is headquartered in Piacenza, Italy. The firm focuses on Marketing Strategy and Branding.
Read more -
$1,000+< $25 / hr2 - 9Secunderabad, India
Services provided
Focus Areas
EnWEgor is a branding company. Located in Secunderabad, India, the firm was launched in 2019. Their services include Branding and Event Marketing.
Read more -
$1,000+Undisclosed2 - 9Zagreb, Croatia
Services provided
Focus Areas
CTA komunikacije , an Advertising company, was launched in 2018. Based in Zagreb, Croatia, the team provides Advertising and Public Relations.
Read more -
$1,000+$50 - $99 / hr2 - 9București, Romania
Services provided
Focus Areas
Launched in 2012, Chapter 4 Romania is a Content Marketing company. The firm offers Content Marketing and Public Relations.
Read more -
$5,000+$200 - $300 / hrFreelancer
Services provided
Focus Areas
PressContact, llc, a branding company, was launched in 2008. The firm provides Branding and Public Relations.
Read more -
UndisclosedUndisclosed10 - 49Darlington, England
Services provided
Focus Areas
Pay-as-Hugo is a Marketing Strategy company. The small Darlington, England-based team provides Marketing Strategy and Social Media Marketing. The firm was established in 2009.
Read more -
$1,000+Undisclosed10 - 49Dammam, Saudi Arabia
Services provided
Focus Areas
Located in Dammam, Saudi Arabia, AFAQ Media & PR is a small PR company. The team specializes in Public Relations and Branding.
Read more -
UndisclosedUndisclosed2 - 9Birmingham, AL
Services provided
Focus Areas
24 Communications, an Advertising company, focuses on Advertising and Branding. The company is based in Birmingham, Alabama.
Read more -
$5,000+Undisclosed2 - 9
Services provided
Focus Areas
Branding firm Highlander Consulting Inc. Is headquartered in Princeton, New Jersey. They provide Branding and Direct Marketing.
Read more -
$1,000+$25 - $49 / hr2 - 9Riyadh, Saudi Arabia
Services provided
Focus Areas
Interstellar Digital is a public relations firm founded in 2010. The small team specializes in Public Relations and Event Marketing.
Read more -
$5,000+$150 - $199 / hr10 - 49Raleigh, NC
Services provided
Focus Areas
Publicus Community, an Email Marketing company, was founded in 2011. The company offers Email Marketing and Graphic Design.
Read more -
UndisclosedUndisclosed10 - 49
Services provided
Focus Areas
Social Whispers, a PPC company, was launched in 2019. Headquartered in Boolaroo, Australia, the team offers Pay Per Click and Public Relations.
Read more -
Undisclosed$200 - $300 / hr10 - 49Dallas, TX
Services provided
Focus Areas
Founded in 2008, United Immigration Bonds is a small Dallas, Texas-based Corporate Law company. Their team focuses on Corporate Law and Civil Rights Law.
Read more -
UndisclosedUndisclosed2 - 9Roseland, NJ
Services provided
Focus Areas
Maslowski & Associates Public Relations is a social media marketing company. They provide Social Media Marketing and Public Relations and were founded in 1988.
Read more -
$1,000+$50 - $99 / hr2 - 9London, England
Services provided
Focus Areas
PR Now, a small public relations firm, is headquartered in London, England. The team focuses on Public Relations and Branding.
Read more -
UndisclosedUndisclosed2 - 9München, Germany
Services provided
Focus Areas
Public relations agency Lueers / Faust Partner PR was established in 2003. In München, Germany, the team specializes in Public Relations and Event Management.
Read more -
UndisclosedUndisclosed2 - 9München, Germany
Services provided
Focus Areas
UVPR is a small München, Germany-based public relations firm. Their services include Public Relations and Event Management.
Read more -
UndisclosedUndisclosed10 - 49Madrid, Spain
Services provided
Focus Areas
Canela Public Relations is a small Madrid, Spain-based PR firm. Their services include Public Relations and Event Management.
Read more -
UndisclosedUndisclosed10 - 49Bethany, CT
Services provided
Focus Areas
Mason, Inc. Is an Advertising company. Established in 1951, the team provides Advertising and Digital Strategy. The company is in Bethany, Connecticut.
Read more -
$1,000+$50 - $99 / hr2 - 9Port Harcourt, Nigeria
Services provided
Focus Areas
Content Knack Media is a Content Marketing company in Port Harcourt, Nigeria. They offer Content Marketing and Public Relations and were founded in 2020.
Read more -
$5,000+$200 - $300 / hr2 - 9
Services provided
Focus Areas
Ellipsis Communications is a branding agency based in Melbourne, Australia and Melbourne, Australia. They specialize in Branding and Public Relations and were founded in 2023.
Read more -
UndisclosedUndisclosed2 - 9New York, NY
Services provided
Focus Areas
Public relations company Pop of Color PR was founded in 2023. The agency specializes in Public Relations and Marketing Strategy.
Read more -
$1,000+$300+ / hr2 - 9
Services provided
Focus Areas
The Reputation Agency is a PR company. Founded in 2025, the company is based in Port Melbourne, Australia. Their team provides Public Relations and Business Consulting.
Read more -
$1,000+$100 - $149 / hr2 - 9
Services provided
Focus Areas
Destdevr is a branding company. Headquartered in Laguna Beach, California, the team offers Branding and Public Relations.
Read more -
$25,000+Undisclosed2 - 9
Services provided
Focus Areas
PR agency Elevia was founded in 2018. The team offers Public Relations and Social Media Marketing and is located in Smyrna, Georgia.
Read more -
$1,000+$25 - $49 / hr10 - 49Łódź, Poland
Services provided
Focus Areas
Social media marketing firm We Make It is located in Łódź, Poland. Founded in 2018, the team provides Social Media Marketing and Blockchain Marketing.
Read more -
UndisclosedUndisclosed2 - 9Burbank, CA
Services provided
Focus Areas
SKC PR is a small Burbank, California-based social media marketing agency. Their services include Social Media Marketing and Public Relations.
Read more -
$5,000+Undisclosed2 - 9Miramar, FL
Services provided
Focus Areas
360WiSE is an Advertising company established in 2013. The agency focuses on Advertising and Branding.
Read more -
$1,000+$50 - $99 / hr10 - 49
Services provided
Focus Areas
See all 1 projectsexpand expression provides website design, logo design, and branding services, with an emphasis on marketing solutions. The overall feedback highlights their effective project management, timely delivery, and detailed approach, which led to successful outcomes and customer acquisition. Clients appreciate their responsiveness and the value provided for the cost, with no areas for improvement noted.
-
$1,000+$100 - $149 / hr10 - 49Pittsburgh, PA
Services provided
Focus Areas
ColdSpark is an Advertising company. Founded in 2011, the team offers Advertising and Direct Marketing. The firm is headquartered in Pittsburgh, Pennsylvania and Arlington, Virginia.
Read more -
UndisclosedUndisclosed2 - 9Belfast, Northern Ireland
Services provided
Focus Areas
Lanyon Group, a public relations company, is in Belfast, Northern Ireland. The team provides Public Relations and Graphic Design.
Read more -
UndisclosedUndisclosed10 - 49New York, NY
Services provided
Focus Areas
CMM is a PR agency. They are headquartered in New York, New York and have small team. Their team specializes in Public Relations and Branding.
Read more -
UndisclosedUndisclosed10 - 49Lafayette, LA
Services provided
Focus Areas
Public relations company SIDES & Associates is headquartered in Lafayette, Louisiana. Launched in 1976, the team provides Public Relations and Advertising.
Read more -
UndisclosedUndisclosed10 - 49San Diego, CA
Services provided
Focus Areas
Nuffer, Smith, Tucker Public Relations is a PR agency. The company is in San Diego, California. Their services include Public Relations and Branding.
Read more -
UndisclosedUndisclosed10 - 49Honolulu, HI
Services provided
Focus Areas
CommPac is a public relations firm. Established in 1969, the agency is headquartered in Honolulu, Hawaii. Their team specializes in Public Relations and Branding.
Read more -
UndisclosedUndisclosed10 - 49Saint Paul, MN
Services provided
Focus Areas
Kohnstamm Communications is a PR company established in 1991. The team specializes in Public Relations and Branding.
Read more -
UndisclosedUndisclosed10 - 49Petah Tikva, Israel
Services provided
Focus Areas
Doran Communications is a public relations agency headquartered in Petah Tikva, Israel. Their services include Public Relations and Advertising.
Read more -
UndisclosedUndisclosed10 - 49Beograd, Serbia
Services provided
Focus Areas
Olaf&McAteer is a PR company. Established in 2002, their team specializes in Public Relations and Search Engine Optimization.
Read more -
UndisclosedUndisclosed10 - 49Bengaluru, India
Services provided
Focus Areas
Pepper Interactive Communications is a PR company. Launched in 2013, the firm is based in Bengaluru, India. Their team provides Public Relations and Social Media Marketing.
Read more -
$1,000+$50 - $99 / hr2 - 9Colorado Springs, CO
Services provided
Focus Areas
NamePlan, a Digital Strategy company, focuses on Digital Strategy and Social Media Marketing. The company is headquartered in Colorado Springs, Colorado.
Read more -
UndisclosedUndisclosed2 - 9Halifax, Canada
Services provided
Focus Areas
Public Affairs Atlantic Inc. Is a small public relations company based in Halifax, Canada. The team offers Public Relations.
Read more -
UndisclosedUndisclosed2 - 9Indianapolis, IN
Services provided
Focus Areas
In Indianapolis, Indiana, McFarland PR and Public Affairs, Inc. Is a small PR company. The team provides Public Relations.
Read more -
UndisclosedUndisclosed2 - 9Indianapolis, IN
Services provided
Focus Areas
Sease Gerig & Associates, a PR agency, is headquartered in Indianapolis, Indiana. The team specializes in Public Relations.
Read more -
UndisclosedUndisclosed2 - 9Atlanta, GA
Services provided
Focus Areas
The Ledlie Group is a small PR agency. Established in 1998, the team specializes in Public Relations.
Read more -
UndisclosedUndisclosed2 - 9Pawtucket, RI
Services provided
Focus Areas
Patti Doyle Communications is a public relations company. The Pawtucket, Rhode Island-based firm was launched in 2014. Their team offers Public Relations.
Read more -
UndisclosedUndisclosed2 - 9Biloxi, MS
Services provided
Focus Areas
Advertising company The Guice Agency was established in 1976. The company provides Advertising and Public Relations, and is small.
Read more
Share your project goals, and we’ll connect you with verified partners who fit your budget and timeline.
Get My Matches
Tell us what you need — we’ll match you with top agencies in minutes.
Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Crisis Management Firms
-
$5,000+$100 - $149 / hr10 - 49St. Petersburg, FL
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Public Relations25% Crisis communications -
$10,000+$100 - $149 / hr250 - 999New York, NY
Ability to deliver
36/40.018/20 Reviews8.1/10 Clients & Experience10/10 Market PresenceService focus
60% Public Relations25% Crisis communications40% Other -
$10,000+Undisclosed10 - 49Fort Lauderdale, FL
Ability to deliver
35.9/40.016.8/20 Reviews9.2/10 Clients & Experience9.9/10 Market PresenceService focus
70% Public Relations40% Crisis communications30% Other -
$5,000+$150 - $199 / hr50 - 249Chicago, IL
Ability to deliver
37.2/40.019.4/20 Reviews8.4/10 Clients & Experience9.5/10 Market PresenceService focus
100% Public Relations20% Crisis communications -
$10,000+$150 - $199 / hr10 - 49Burlington, Canada
Ability to deliver
37.9/40.019/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
30% Public Relations43% Crisis communications70% Other -
$1,000+$100 - $149 / hr50 - 249Sarasota, FL
Ability to deliver
37.9/40.018.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
65% Public Relations10% Crisis communications35% Other -
$5,000+$150 - $199 / hr10 - 49Scottsdale, AZ
Ability to deliver
36.3/40.017.2/20 Reviews9.7/10 Clients & Experience9.5/10 Market PresenceService focus
80% Public Relations28% Crisis communications20% Other -
$5,000+$100 - $149 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
37.5/40.017.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Public Relations10% Crisis communications -
$5,000+$200 - $300 / hr2 - 9Sewickley, PA
Ability to deliver
36.4/40.017.4/20 Reviews9.9/10 Clients & Experience9.1/10 Market PresenceService focus
25% Public Relations75% Crisis communications75% Other -
$5,000+$100 - $149 / hr10 - 49Leeds, England
Ability to deliver
36.2/40.016.6/20 Reviews9.7/10 Clients & Experience9.9/10 Market PresenceService focus
35% Public Relations45% Crisis communications65% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
37/40.017.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Public Relations11% Crisis communications40% Other -
$10,000+Undisclosed10 - 49Houston, TX
Ability to deliver
35.8/40.016.2/20 Reviews9.8/10 Clients & Experience9.8/10 Market PresenceService focus
55% Public Relations19% Crisis communications45% Other -
$1,000+$300+ / hr10 - 49Dubai, United Arab Emirates
Ability to deliver
35.5/40.016.8/20 Reviews9.3/10 Clients & Experience9.3/10 Market PresenceService focus
80% Public Relations17% Crisis communications20% Other -
$5,000+$150 - $199 / hr2 - 9Chicago, IL
Ability to deliver
34.3/40.016.2/20 Reviews9.2/10 Clients & Experience8.9/10 Market PresenceService focus
55% Public Relations50% Crisis communications45% Other -
$25,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
35.6/40.016.4/20 Reviews9.8/10 Clients & Experience9.5/10 Market PresenceService focus
40% Public Relations33% Crisis communications60% Other -
$10,000+$150 - $199 / hr10 - 49Boston, MA
Ability to deliver
33.7/40.017.4/20 Reviews8.8/10 Clients & Experience7.5/10 Market PresenceService focus
100% Public Relations33% Crisis communications -
Undisclosed$200 - $300 / hr10 - 49Spring Hill, Australia
Ability to deliver
33.8/40.017/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Public Relations30% Crisis communications35% Other -
$50,000+$100 - $149 / hr50 - 249Boston, MA
Ability to deliver
36/40.016.2/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
25% Public Relations27% Crisis communications75% Other -
$25,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
36.2/40.017.2/20 Reviews9.7/10 Clients & Experience9.3/10 Market PresenceService focus
40% Public Relations10% Crisis communications60% Other -
$5,000+$150 - $199 / hr2 - 9Las Vegas, NV
Ability to deliver
35.1/40.016.8/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
50% Public Relations33% Crisis communications50% Other -
$1,000+< $25 / hr50 - 249Bondi Junction, Australia
Ability to deliver
34/40.020/20 Reviews5.3/10 Clients & Experience8.7/10 Market PresenceService focus
90% Public Relations20% Crisis communications10% Other -
$50,000+Undisclosed2 - 9New York, NY
Ability to deliver
32.4/40.016.6/20 Reviews9.1/10 Clients & Experience6.7/10 Market PresenceService focus
100% Public Relations50% Crisis communications -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
34.1/40.017.4/20 Reviews9.1/10 Clients & Experience7.6/10 Market PresenceService focus
60% Public Relations20% Crisis communications40% Other -
$10,000+Undisclosed10 - 49Denver, CO
Ability to deliver
34.4/40.016.2/20 Reviews9.2/10 Clients & Experience9.1/10 Market PresenceService focus
55% Public Relations20% Crisis communications45% Other -
$5,000+$200 - $300 / hr10 - 49Nashville, TN
Ability to deliver
33.6/40.018.2/20 Reviews6.2/10 Clients & Experience9.2/10 Market PresenceService focus
75% Public Relations25% Crisis communications25% Other -
$10,000+$150 - $199 / hr50 - 249Atlanta, GA
Ability to deliver
35.2/40.016.4/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
25% Public Relations29% Crisis communications75% Other -
$10,000+$150 - $199 / hr10 - 49Redondo Beach, CA
Ability to deliver
36.6/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Public Relations13% Crisis communications65% Other -
$25,000+$150 - $199 / hr2 - 9London, England
Ability to deliver
32.7/40.016.4/20 Reviews10/10 Clients & Experience6.3/10 Market PresenceService focus
60% Public Relations50% Crisis communications40% Other -
$10,000+$200 - $300 / hr2 - 9Chicago, IL
Ability to deliver
35.5/40.016/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
50% Public Relations20% Crisis communications50% Other -
$10,000+$150 - $199 / hr50 - 249Reading , England
Ability to deliver
32.8/40.016.8/20 Reviews9.2/10 Clients & Experience6.7/10 Market PresenceService focus
100% Public Relations25% Crisis communications
Latest Crisis Communications Articles
See all articles
The Top 5 Triggers That Destroy Brand Trust (Fast)
Understand the critical role of brand trust in building consumer loyalty, and how to avoid the mistakes that can undermine that work in a flash.
Crisis Communications Firm FAQs
Looking for a crisis communications firm but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a crisis communications firm, from pricing and services to results and red flags.
Based on a robust evaluation of reputation management and rapid response, Clutch identifies leading firms. The top crisis communications agencies for Fall 2025 include:
A crisis communications firm helps organizations plan for, respond to, and recover from events that could harm brand reputation or stakeholder trust. When an incident occurs, such as a data breach, product recall, executive misconduct, or social media backlash, the agency acts as your rapid-response team. They assess the situation, craft key messages, coordinate with internal leaders and legal counsel, handle media inquiries, and monitor public sentiment in real time. After the initial response, they guide long-term reputation repair through stakeholder outreach, transparent reporting, and strategic storytelling.
A crisis communication agency typically offers:
- Risk audits and crisis-readiness playbooks
- 24/7 on-call media relations and spokesperson training
- Message development and press statement drafting
- Social listening and sentiment analysis
- Stakeholder and influencer outreach
- Internal comms coordination (employees, partners, investors)
- Post-crisis reputation rebuilding and thought-leadership campaigns
- Simulation workshops to test plans before an incident arises
Budgets vary widely based on risk profile and response time. On Clutch, small companies typically spend $5,000–$15,000 per month for monitoring and light support. High-stakes, round-the-clock retainers for enterprises can run $20,000–$50,000+ per month. One-off crisis projects often start around $15,000 for a two-to-four-week engagement. Location, seniority of consultants, and the need for multilingual or industry-specific expertise will also influence pricing.
Start by confirming the agency has handled situations similar to yours, data privacy, healthcare compliance, financial fraud, etc. Review case studies and ask for measurable outcomes (e.g., time to neutral coverage, share-of-voice regained). Ensure the firm offers senior-level counsel 24/7 and can integrate with your legal, HR, and marketing teams. Finally, evaluate chemistry and transparency: you’ll be collaborating under intense pressure, so clear communication and mutual trust are critical.
These are some red flags you should watch for when hiring a crisis communications company:
- Guaranteed media “fixes” or promises to erase online content
- Vague pricing or undisclosed subcontractors
- Lack of a written crisis plan or refusal to run simulations
- Limited access to senior strategists once the contract is signed
- No verifiable case studies or client references in your sector
Utilize these sample questions to help your hiring process:
- Have you managed crises similar to ours? What were the outcomes?
- Who will be on our account, and what is their availability?
- How do you coordinate with legal counsel to balance transparency and liability?
- What monitoring tools and metrics do you use to track sentiment and ROI?
- How will you train our executives and staff for media interactions?
- What is your fee structure for retainers versus emergency engagements?
Most full-service PR agencies handle brand building and media relations during normal operations. Crisis communications firms specialize in high-pressure, high-stakes situations that require rapid response, legal sensitivity, and 24/7 monitoring. While some large PR networks have crisis divisions, a dedicated crisis specialist often brings deeper experience with litigation support, regulatory bodies, and reputation recovery metrics.
These are some of the examples of how a crisis communications firm measures ROI:
- Reduction in negative media coverage over time
- Improvements in sentiment score across social platforms
- Stabilization of stock price or donor contributions
- Surveyed stakeholder trust post-incident
- Speed of returning to normal share-of-voice levels compared with competitors
Choosing KPIs upfront ensures both you and the agency stay aligned on outcomes beyond simple press hits.