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New Jersey B2B Marketing and PR Firm

Highlander Consulting helps emerging and mid-sized product and service firms across the U.S. create and keep customers. We design business development strategies, apply appropriate tactics and generate market intelligence that enables our clients to create and keep customers on a consistent basis.Our Marketing Craftsmanship® approach is designed to ensure a tangible connection between marketing activity and meaningful business metrics such as lead generation and revenue growth.

  • Min project size
    $5,000+
  • Hourly rate
    Undisclosed
  • Employees
    2 - 9
  • Year founded
    Founded 2001

Select Focus Area
Branding Focus
Direct Marketing Focus
Other direct marketing
50%
Industries
Business services
20%
Financial services
20%
Information technology
20%
Legal
20%
Other industries
20%
Clients
Midmarket ($10M - $1B)
50%
Small Business (<$10M)
50%

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Our Story

We are Highlander Consulting, a Princeton-based B2B marketing communications firm led by founder Gordon G. Andrew. With 25+ years in PR and marketing across corporate and agency roles, our seasoned team crafts strategy, branding, content, PR and thought leadership tied directly to client business goals. We prioritize craftsmanship, candid counsel, selective client partnerships and measurable results—recognized by industry awards and longstanding client trust.

What Sets Us Apart

How is Highlander Consulting Different?

1. Marketing tied directly to business outcomes. 2. “Marketing Craftsmanship®” and bespoke programs. 3. Niche strength in credibility, AI-era visibility, and sensitive issues

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