Contact Highlander Consulting Inc.
Get a custom proposalNew Jersey B2B Marketing and PR Firm
Highlander Consulting helps founders, owners, and managing partners of professional services and B2B advisory firms convert their expertise and intellectual capital into market visibility, credibility, and measurable business development outcomes. Most advisory firms have a common problem: their thinking is strong, but the market can't see it clearly enough to act on it. Content gets produced, and visibility may improve, but their business pipeline doesn't change because their firm's intellectual capital was never designed to initiate conversations or to connect to the business development process from the outset.
Highlander Consulting closes that Expertise Visibility Gap. We help firms identify and harvest the expertise they possess, convert that expertise into credibility tools built for business development, and deploy those tools to reach and influence decision-makers; often before they've started looking for outside help. Our work includes brand and content strategy, earned media, thought leadership, website development, copywriting, and new business development. Every engagement is based on well-defined business objectives and employs a range of thought leadership strategies designed to drive market engagement.
We work with a limited number of clients at a time, to ensure a high level of service. Every engagement is managed by Gordon G. Andrew, who brings more than 40 years of B2B marketing communications experience, including C-suite roles at some of the nation's most respected companies, and as an advisor and interim Chief Marketing Officer for several mid-sized and emerging growth companies. His work with many of those clients has focused on improving the clarity and appreciation of their value proposition, resulting in their successful acquisitions by major institutions.
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Min project size
$5,000+
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Hourly rate
Undisclosed
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Employees
2 - 9
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Locations
Princeton, NJ
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Year founded
Founded 2001
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Languages
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Timezones
1 Language that we service
- English
1 Timezone that we service
- EST
- Eastern Standard Time (EST)
1 Locations
- Princeton , NJ
Service Lines
- Branding
- 20%
- Direct Marketing
- 20%
- Other Marketing
- 20%
- Public Relations
- 10%
Select Focus Area
- Branding Focus
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- Brand messaging
- 50%
- Brand strategy
- 50%
- Direct Marketing Focus
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- Direct mail
- 50%
- Other direct marketing
- 50%
- Public Relations Focus
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Industries
- Business services
- 20%
- Financial services
- 20%
- Information technology
- 20%
- Legal
- 20%
- Other industries
- 20%
Clients
- Midmarket ($10M - $1B)
- 50%
- Small Business (<$10M)
- 50%
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Our Story
We are Highlander Consulting. For 40 years, Gordon G. Andrew has built institutional credibility across corporate and agency roles—leading communications for major financial institutions, managing high‑stakes crises, and founding Highlander to help boutique advisory firms convert expertise into visible authority. We work directly, selectively, and strategically to align positioning, thought leadership, and business outcomes—often enabling executive access and successful acquisitions.
Meet the Team
Gordon G. AndrewManaging Partner
I've spent 40 years figuring out why that happens — and how to fix that business challenge for advisory firms by closing the Expertise Visibility Gap.™
What Sets Us Apart
We start with business development, not content.
Most firms begin with a content calendar and hope it produces results. We begin with your business objectives — who you need to reach and what you want them to do — and create credibility assets that support those goals. Our activity is designed to produce tangible business outcomes.Senior-level attention on every engagement.
Clients work directly with Gordon Andrew, who brings more than 40 years of experience to the assignment. There are no handoffs to junior staff. We take on a small number of clients so each one receives a higher level of service and results.Deep specialization in boutique advisory firms.
We work exclusively with professional services and B2B advisory firms across a broad range of disciplines. We understand how sophisticated buyers evaluate these firms, and we know how to make expertise visible, credible, and deployable.Locations (1)
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