Top Video Production Companies
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Costa Mesa, CAServices provided
See all 169 projectsSparkhouse is a Video Production company that excels in creating high-quality multimedia content, including corporate video production and video post-production. With a 100% positive feedback rate, clients frequently commend their project management, responsiveness, and ability to align with client visions. Notably, 70% of reviewers highlight their strong communication and project management skills.
$5,000+$100 - $149 / hr2 - 9Singapore, SingaporeServices provided
See all 17 projectsBLACKBIRD PRODUCTIONS is a multimedia production company specializing in videography, video editing, and corporate video production, offering comprehensive services from cinematography to post-production. With a 100% positive feedback rate, clients consistently praise their flexibility, professionalism, and timely delivery, emphasizing their ability to accommodate changes and provide high-quality visual content suited for various digital and social media platforms.
$5,000+$200 - $300 / hr10 - 49Toronto, CanadaServices provided
See all 18 projectsGardner Productions Group is a professional multimedia production company excelling in Video Production, Film Editing and Production, and Corporate Video Production. With 100% positive feedback, clients consistently praise their high-quality assets, timely delivery, and exceptional project management. The company's strong culture fit and adaptability have made them a preferred choice for creative commercials and brand awareness initiatives.
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$1,000+$200 - $300 / hr2 - 9Toronto, Canada
Services provided
ARTLEE Creative, a video production company, was established in 2018. The team specializes in Video Production and Web Design and is in Toronto, Canada.
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$5,000+$100 - $149 / hr2 - 9Berlin, Germany
Services provided
Novoto studio is a video production company. The team focuses on Video Production and Branding and is located in Berlin, Germany.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Dallas, TXServices provided
See all 11 projectsThink Branded Media is a distinguished multimedia production company that specializes in video production services, including cinematography, videography, and post-production services. Across their reviews, 100% of the feedback is positive, highlighting their creativity, collaborative approach, and timeliness, with 70% of clients being impressed by their ability to deliver high-quality, engaging videos within budget and on schedule.
$5,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 4 projectsTakt/Studios is a multimedia production firm specializing in video production, videography, and video editing services. With a 100% positive feedback rate from reviewers, the company is praised for its attention to detail, creative excellence, and strong project management. Clients commend Takt/Studios for delivering high-quality, impactful video content that aligns with their brand identity and communication goals.
$25,000+Undisclosed50 - 249Brooklyn, NYServices provided
See all 61 projectsCasual is a multimedia production company specializing in video production services, including cinematography, video editing, and motion graphics. With an impressive track record, 100% of reviewers commend their professionalism, creativity, and exceptional project management, highlighting their ability to deliver high-quality video content on time and within budget. Numerous clients praise their alignment with company values and cultural fit.
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UndisclosedUndisclosed10 - 49Eugene, OR
Services provided
Founded in 2009, AHM Brands is a branding firm. Their services include Branding and Advertising.
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$10,000+$150 - $199 / hr10 - 49Bournemouth, England
Services provided
Located in Bournemouth, England, Greenwood Campbell is a web development firm. Established in 2009, the team specializes in Web Development and UX/UI Design.
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$10,000+$50 - $99 / hr50 - 249دبي, United Arab Emirates
Services provided
Socialize is a social media marketing company launched in 2010. In دبي, United Arab Emirates, the team offers Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed50 - 249Mumbai, India
Services provided
Chimp&z Inc, a Digital Strategy company, was founded in 2013. The agency provides Digital Strategy and Mobile & App Marketing.
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UndisclosedUndisclosed50 - 249McAllen, TX
Services provided
Headquartered in McAllen, Texas, Digital AIM Media is an Advertising company. Established in 2015, the team focuses on Advertising and Social Media Marketing.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr2 - 9Montreal, CanadaServices provided
See all 10 projects5 Pound Media is a multimedia production company specializing in video production services, including videography, video editing, and corporate video production. Across their reviews, 5 Pound Media consistently receives positive feedback, with approximately 95% of clients praising their creativity, professionalism, and efficient project management. Clients frequently highlight their ability to deliver high-quality video content on time and within budget, with 60% mentioning their adaptability and effective communication.
$5,000+$100 - $149 / hr2 - 9Huntington Beach, CAServices provided
See all 35 projectsFeel Right Inc. is a distinguished video production company specializing in Corporate Video Production, Film Editing and Production, and Video Post Production services. With a 100% positive feedback rate, clients commend their high-quality outputs and proactive project management. Remarkable strengths include creative script development and professional cinematography, with 90% of reviewers highlighting their outstanding communication and collaboration abilities.
$5,000+$150 - $199 / hr2 - 9Toronto, CanadaServices provided
See all 52 projectsOrigin Films is a distinguished multimedia production company specializing in videography, film production, and corporate video production. They consistently receive positive feedback, with 100% of reviews highlighting their exceptional project management and creative storytelling capabilities. Notably, 85% of reviewers commend their ability to enhance brand visibility and engagement through visually compelling video content. Overall, clients appreciate their professionalism, creativity, and attention to detail.
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$1,000+< $25 / hr10 - 49New York, NY
Services provided
Maestra is a Transcription company. They were founded in 2018, and their services include Transcription and Translation.
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$5,000+$150 - $199 / hr50 - 249Toronto, Canada
Services provided
Midsize UX design agency Relish Studios, is located in Toronto, Canada and Duncan, Canada. The team specializes in UX/UI Design and Video Production.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Barcelona, SpainServices provided
See all 15 projectsSIERRA Production House is a multimedia production company specializing in film production, video editing, and corporate video production. Reviews indicate a high level of professionalism, with 80% of clients praising their project management and communication skills, and 60% highlighting their collaborative approach. While some reviews suggest room for improvement in proactiveness and cost management, overall feedback is overwhelmingly positive, reflecting SIERRA's reliability and creativity.
$1,000+$100 - $149 / hr2 - 9Santa Monica, CAServices provided
See all 42 projectsBrandefy is a multimedia production company specializing in videography and post-production services, including motion graphics and video editing. Across its reviews, clients consistently praise Brandefy for its exceptional project management, professionalism, and high-quality video content, with 100% positive feedback. Marton Varon, Brandefy's Executive Producer, is frequently highlighted for his hands-on involvement and problem-solving skills, ensuring projects are delivered on time and on budget.
$10,000+$150 - $199 / hr2 - 9San Francisco, CAServices provided
See all 14 projectsZero One Digital Media is a video production company specializing in multimedia production, video editing, and corporate video production. The company is consistently praised for its professionalism and high-quality work, with 100% of reviewers highlighting its collaborative and responsive approach. Their expertise in video production, from cinematography to post-production services, is frequently commended, making them a trusted partner for various complex projects.
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$1,000+$25 - $49 / hr2 - 9Karachi, Pakistan
Services provided
Technicodes is a small branding firm based in Karachi, Pakistan. Their services include Branding and Search Engine Optimization.
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Undisclosed$100 - $149 / hr2 - 9Sarasota, FL
Services provided
Web design agency Rocket Booster is located in Sarasota, Florida and Johnson City, Tennessee. They offer Web Design and Social Media Marketing and were founded in 2015.
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$1,000+$300+ / hr2 - 9Montpelier, VT
Services provided
StoryWorkz Creative is a Montpelier, Vermont-based Corporate Photography company. They specialize in Corporate Photography and Marketing Strategy.
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$5,000+Undisclosed2 - 9Spokane, WA
Services provided
Email Marketing company Vexing Media specializes in Email Marketing and Web Design. They were launched in 2009.
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$10,000+$200 - $300 / hr2 - 9Superior, CO
Services provided
Wildstory is a branding firm established in 2014. The team focuses on Branding and Graphic Design and is headquartered in Superior, Colorado.
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Undisclosed< $25 / hr2 - 9Dubai, United Arab Emirates
Services provided
Based in Dubai, United Arab Emirates, Masoud Raoufi Photography Services LLC is a social media marketing firm. Their services include Social Media Marketing and Content Marketing.
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Undisclosed< $25 / hr2 - 9Kyiv, Ukraine
Services provided
Launched in 2014, Service Youneed is a small Recruiting company. Their team offers Recruiting and Event Management.
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$5,000+Undisclosed2 - 9
Services provided
Antonio Cuellar Photography is a Corporate Photography company founded in 2009. The firm offers Corporate Photography and Video Production.
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$5,000+$100 - $149 / hr2 - 9Anaheim, CA
Services provided
Omnidrome is a branding company. They provide Branding and Digital Strategy and are headquartered in Anaheim, California.
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Undisclosed$50 - $99 / hr2 - 9
Services provided
Small Advertising company Creativehover Cipta Utama, is headquartered in Jakarta Pusat, Indonesia and Jakarta Selatan, Indonesia. The team provides Advertising and Public Relations.
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$1,000+$50 - $99 / hrFreelancerAlicante, Spain
Services provided
In Focus Photography and Video is an Advertising company launched in 2019. The team focuses on Advertising and Video Production and is located in Alicante, Spain.
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$5,000+$100 - $149 / hr2 - 9Austin, TX
Services provided
Headquartered in Austin, Texas, Push ROI, Inc. Is a Marketing Strategy company. They provide Marketing Strategy and Digital Strategy.
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$5,000+$25 - $49 / hr2 - 9
Services provided
Trot Studios, a branding company, is located in Pune, India. Their services include Branding and Web Design.
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UndisclosedUndisclosed10 - 49Albany, NY
Services provided
Overit, a Content Marketing company, is in Albany, New York. Launched in 1993, the team specializes in Content Marketing and Pay Per Click.
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$10,000+$150 - $199 / hr50 - 249Oxford, England
Services provided
Torpedo is a branding agency. The Oxford, England-based team provides Branding and Direct Marketing.
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$1,000+$100 - $149 / hr2 - 9Wollongong, Australia
Services provided
Zammeth Web Development is a web design agency. They are headquartered in Wollongong, Australia, and their services include Web Design and Video Production.
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$5,000+$100 - $149 / hr2 - 9London, England
Services provided
See all 1 projectsVR Duct offers expertise in virtual and augmented reality solutions, focusing on enhancing user experiences and marketing strategies. Their professional and friendly approach is highly valued, with clients appreciating their strong customer service and communication throughout projects. Overall, VR Duct's proficiency in VR technologies and their ability to deliver impressive results make them a reliable partner for innovative projects.
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$1,000+Undisclosed2 - 9Nairobi, Kenya
Services provided
Morph Visuals is a Marketing Strategy company founded in 2017. The team provides Marketing Strategy and Digital Strategy.
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$1,000+< $25 / hr10 - 49
Services provided
MovingStone Digital is an Architectural Design company launched in 2019. The firm focuses on Architectural Design and Video Production.
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$1,000+$25 - $49 / hrFreelancerBrentwood, England
Services provided
Louis Websdale, a small web design company, is in Brentwood, England. Their services include Web Design and Video Production.
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$1,000+$150 - $199 / hrFreelancerFairport, NY
Services provided
Flower City Media is a video production company. The Fairport, New York-based company was established in 2011. Their team offers Video Production and Corporate Photography.
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$5,000+$150 - $199 / hr2 - 9Mobile, AL
Services provided
Established in 2016, Craftshow Digital is an Advertising company. Headquartered in Mobile, Alabama, the team focuses on Advertising and Marketing Strategy.
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$1,000+$50 - $99 / hr10 - 49Los Gatos, CA
Services provided
AssistaNova is a branding firm. Launched in 2022, the team offers Branding and Marketing Strategy. The firm is headquartered in Los Gatos, California.
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$5,000+$100 - $149 / hr2 - 9McKinney, TX
Services provided
Brand Beast, a branding firm, is based in McKinney, Texas. The team specializes in Branding and Packaging Design.
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$1,000+$150 - $199 / hr2 - 9Milwaukie, OR
Services provided
Lambda Lion Group, a branding company, was founded in 2017. They specializes in Branding and Corporate Photography.
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Undisclosed$25 - $49 / hr2 - 9
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Creativouch, a SEO agency, is headquartered in New Delhi, India. Founded in 2019, the team provides Search Engine Optimization and Web Development.
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$1,000+$25 - $49 / hr2 - 9Vadodara, India
Services provided
Laverity is a branding agency. Located in Vadodara, India, the company was launched in 2023. Their services include Branding and Digital Strategy.
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$25,000+$100 - $149 / hr2 - 9Dana Point, CA
Services provided
Branding By Context is a small Dana Point, California-based branding company. The team offers Branding and Advertising.
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$1,000+Undisclosed2 - 9Overland Park, KS
Services provided
DW Creative Marketing is a media planning and buying company founded in 2015. Their team focuses on Media Planning & Buying and Digital Strategy.
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$1,000+$25 - $49 / hr2 - 9Kozhikode, India
Services provided
CREATIVE MONKEYS is an Advertising company. In Kozhikode, India, the company was launched in 2017. Their team focuses on Advertising and Branding.
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$5,000+$200 - $300 / hr2 - 9Sydney, Australia
Services provided
Graphic design agency Persuaders is located in Sydney, Australia. They offer Graphic Design and Business Consulting and were established in 2014.
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$1,000+$25 - $49 / hr10 - 49Gurugram, India
Services provided
Scientity Design Innovations is a branding agency. The Gurugram, India-based team specializes in Branding and Web Design.
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$1,000+< $25 / hr10 - 49Jaipur, India
Services provided
X-Mer Inc. Is a web design company founded in 2015. Their team focuses on Web Design and Web Development.
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UndisclosedUndisclosed10 - 49Dublin , Ireland
Services provided
AR/VR development company High Res was founded in 1997. The small team specializes in AR/VR development and Lighting Design.
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$10,000+$25 - $49 / hr10 - 49DKI Jakarta, Indonesia
Services provided
Contendr, a Content Marketing company, was launched in 2015. The firm focuses on Content Marketing and Digital Strategy.
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$1,000+< $25 / hr10 - 49Decatur, GA
Services provided
Iruna Digital is a SEO agency. They offer Search Engine Optimization and Web Design and are based in Decatur, Georgia.
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$1,000+$50 - $99 / hr2 - 9New Delhi, India
Services provided
See all 1 projectsTakenIn specializes in catalog photography, providing high-quality product images with transparent backgrounds. Clients praise their professional approach, precision, and effective collaboration. Feedback consistently highlights customer satisfaction with the final photographs and the seamless workflow, demonstrating TakenIn's ability to meet project goals successfully.
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$1,000+$25 - $49 / hr2 - 9Edmonton, Canada
Services provided
Big Click is a PPC agency. In Edmonton, Canada, the team offers Pay Per Click and Social Media Marketing.
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$5,000+$100 - $149 / hr2 - 9Cardiff, Wales
Services provided
Founded in 2019, LUNA TIDES Productions, a small social media marketing company, is located in Cardiff, Wales. Their services include Social Media Marketing and Web Design.
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$1,000+$25 - $49 / hr50 - 249Austin, TX
Services provided
See all 1 projectsThe Web Coders offers mobile app development services characterized by dynamic functionality and robust features. Reviews highlight their technical expertise, attention to detail, and commitment to high-quality work, contributing to increased customer engagement and satisfaction. The company is praised for its project management and responsiveness, though more frequent progress updates were suggested for improvement. Overall, The Web Coders consistently surpassed client expectations.
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$1,000+$25 - $49 / hr50 - 249Noida, India
Services provided
Leads Brand Connect is a Digital Strategy company in Noida, India. Their services include Digital Strategy and Social Media Marketing.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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List of the Top 15 Video Production Agencies
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$10,000+$150 - $199 / hr50 - 249Milano, Italy
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
75% Video Production25% Other -
$10,000+$100 - $149 / hr2 - 9Costa Mesa, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed2 - 9Toronto, Canada
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
90% Video Production10% Other -
$25,000+Undisclosed50 - 249Brooklyn, NY
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$10,000+$50 - $99 / hr10 - 49Kraków, Poland
Ability to deliver
37.8/40.019/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed10 - 49Miami, FL
Ability to deliver
37.2/40.017.6/20 Reviews9.7/10 Clients & Experience9.9/10 Market PresenceService focus
100% Video Production -
$10,000+$100 - $149 / hr2 - 9London, England
Ability to deliver
37.2/40.018.2/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9New York, NY
Ability to deliver
36.8/40.017.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
75% Video Production25% Other -
$10,000+$50 - $99 / hr2 - 9Oakland, CA
Ability to deliver
36.5/40.018/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
95% Video Production5% Other -
$5,000+$100 - $149 / hr2 - 9Huntington Beach, CA
Ability to deliver
36.5/40.017.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Video Production -
$25,000+$200 - $300 / hr2 - 9Walnut Creek, CA
Ability to deliver
36.5/40.017.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
80% Video Production20% Other -
$5,000+Undisclosed2 - 9Chicago, IL
Ability to deliver
36.4/40.020/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
80% Video Production20% Other -
$5,000+$25 - $49 / hr10 - 49Bogotá, Colombia
Ability to deliver
36.4/40.017.2/20 Reviews9.9/10 Clients & Experience9.3/10 Market PresenceService focus
100% Video Production -
$1,000+$50 - $99 / hr10 - 49Encinitas, CA
Ability to deliver
36.4/40.017.2/20 Reviews9.8/10 Clients & Experience9.3/10 Market PresenceService focus
100% Video Production -
$10,000+$50 - $99 / hr10 - 49Kraków, Poland
Ability to deliver
36.4/40.017/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
60% Video Production40% Other -
$5,000+Undisclosed10 - 49Somerville, MA
Ability to deliver
36.3/40.016.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$1,000+$100 - $149 / hr2 - 9Santa Monica, CA
Ability to deliver
36.3/40.017.6/20 Reviews10/10 Clients & Experience8.7/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed2 - 9Baltimore, MD
Ability to deliver
36.1/40.017/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
100% Video Production -
$50,000+Undisclosed2 - 9Oakbrook Terrace, IL
Ability to deliver
36.1/40.016.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr10 - 49Chicago, IL
Ability to deliver
36/40.018/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
65% Video Production35% Other -
$5,000+$100 - $149 / hr2 - 9Denver, CO
Ability to deliver
36/40.017.6/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Irvine, CA
Ability to deliver
35.9/40.016.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$5,000+$150 - $199 / hr2 - 9Carleton Place, Canada
Ability to deliver
35.9/40.017.8/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
90% Video Production10% Other -
$1,000+$100 - $149 / hr2 - 9Los Angeles, CA
Ability to deliver
35.9/40.016.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
80% Video Production20% Other -
$10,000+$150 - $199 / hr2 - 9San Francisco, CA
Ability to deliver
35.8/40.016.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$1,000+Undisclosed2 - 9Denver, CO
Ability to deliver
35.7/40.016.6/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
85% Video Production15% Other -
$25,000+Undisclosed2 - 9Los Angeles, CA
Ability to deliver
35.7/40.016.8/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed10 - 49Orlando, FL
Ability to deliver
37.3/40.018.4/20 Reviews9.3/10 Clients & Experience9.6/10 Market PresenceService focus
50% Video Production50% Other -
$10,000+$150 - $199 / hr2 - 9Brooklyn, NY
Ability to deliver
35.6/40.017.8/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
100% Video Production -
$1,000+Undisclosed2 - 9Dublin 8, Ireland
Ability to deliver
35.6/40.017/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
80% Video Production20% Other
Latest Video Production Articles
See all articles
What Makes Viewers Watch: Data on Short-Form Content
Don't let scroll-happy viewers blow past your short-form video. Learn how to engage them with humor, arresting visuals, strong hooks, and more.
Video Production Company FAQs
Looking to hire a video production company, but do not know where to start? Examine our FAQs below to learn more about hiring costs, the services offered by video production companies, as well as the correct questions to ask a video production company to ensure your next project is completed successfully.
Clutch showcases firms producing video content from concept through post-production twice a year based on a proprietary methodology. The top video production companies for Fall 2025 include:
A video production company turns your creative concept into a polished visual story. From pre-production (strategy, scripting, storyboards) through production (directing, filming, lighting, sound) and post-production (editing, motion graphics, color grading), the team manages every stage to deliver a final asset that aligns with your marketing goals and brand guidelines.
While creative quality is subjective, agencies often track quantitative metrics such as view count, engagement rate, video completion rate (VCR), and click-through rate. For sales-driven campaigns, they may integrate UTM links or QR codes to attribute leads and revenue directly to the video asset.
- Who will be on the core crew, and will you outsource any roles?
- What cameras, lighting, and editing software do you use?
- How many revision rounds are included, and what costs extra?
- Can you meet our launch deadline, and what milestones will you set?
- How will you measure success? How about engagement, view-through rate, conversions?
- Who owns the raw footage and final deliverables?
A video production company is typically called a video production agency or a video production studio. However, some vendors have different names depending on their focus or industry. For instance, film production companies focus on handling cinematic projects while creative agencies combine video production with other content solutions.
The cost of hiring a professional video production company depends on complexity, length, and quality. Typically, a video production project can cost anywhere from $1,000 to $20,000 for small to mid-range projects such as social media content, explainer videos, and corporate training videos. On the higher end, the price tag can reach anywhere from $30,000 to over $100,000 for video production projects such as television commercials and high-value brand content.
Video production companies follow a structured process, from pre-production to production to post-production. They are committed to delivering tailored, high-quality video content that meets their clients' goals. Their typical workflow begins with initial client consultations to understand ideas, objectives, and requirements. These companies collaborate closely with the clients through every stage of the production process, ensuring that the content captures their messaging and campaign goals.
Pricing ranges widely based on complexity, length, talent, and distribution needs: - Social clip or testimonial $1,000–$10,000 - Corporate or product explainer $10,000–$30,000 - Commercial or high-end brand film $30,000-$100,000+ - Hourly rates on Clutch average $100–$149, but boutique studios may charge less while top-tier houses command premium budgets.
- Review portfolios to confirm quality and style.
- Read verified client reviews for insight into reliability, communication, and ROI.
- Confirm they offer the specific video production services (e.g., animation, VFX, live events) your project requires.
- Evaluate cultural fit and transparency. Clear timelines, revision policies, and budget breakdowns are all positive signs of a reliable partner.
- Request a creative treatment or sample storyboard to gauge their strategic thinking.
When scrutinizing the services offered by video production companies, it's important to look at everything both through a quantitative and qualitative lens. For the qualitative aspect, you can evaluate elements such as their performance during the collaboration. Were they easy to work with? How is the quality of the output? Did they deliver the video on time and budget? As for quantitative analysis, the key performance indicators (KPIs) will depend on the function of the project. Here are the common metrics to keep an eye on:
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Engagement rate: The total engagement count, such as likes and shares divided by the total number of followers multiplied by 100%. It measures how audiences interact with the video content, typically on social media.
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View count: A straightforward metric that gauges the reach of your video content. A high view count means that your video is seen by more people.
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Video completion rate (VCR): Measures the percentage of viewers who watched and completed your video. A higher percentage means that the video brings value to audiences, reflecting the effectiveness of the content.
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Click-through rate: The number of clicks your video is clicked to play. It’s a great metric to gauge the effectiveness of your video’s CTA, thumbnail, and title.
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Bounce rate: The percentage of viewers who don’t finish your video. A high bounce rate may be an indication that the video wasn’t able to hold their attention or provide substantial value.
- Vague pricing or “all-inclusive” quotes with no line-item detail
- Lack of a defined revision process
- Limited or outdated portfolio, especially if samples aren’t client-approved
- Overpromising guaranteed views or viral results
- Poor communication cadence or missed deadlines during early talks
Freelancers excel at smaller, single-location shoots where agility and lower costs matter. Agencies bring larger crews, specialized departments (e.g., animation, VFX), and scalable processes ideal for complex campaigns, multi-day shoots, or cross-channel rollouts.