Foundeast

BACKGROUND

Please describe your company and position.

 I am the Director of a real estate company 

Describe what your company does in a single sentence.

Property developer offering a new paradigm of living and committed to shape a new standard of housing estate in Cambodia. It is now launching its first project together with ambitious growth plans and exciting opportunities.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Foundeast to accomplish?

• Data driven strategies
• creative campaign
• PR campaign

SOLUTION

How did you find Foundeast?

Online Search

Why did you select Foundeast over others?

More pr articles than usual agencies

How many teammates from Foundeast were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

After deep understanding of our target audience and our business objectives to support our luxury product and reinforce its exclusivity. Reinforce the brand's premium image and turning our carefully crafted product. Launch a luxury marketing social media campaign to promote the exclusivity and unique value proposition that sets our product apart. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

data-driven strategies and creative campaigns

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Despite our detailed briefs, explanations, and a full day visit on the grounds, they consistently missed the mark. It felt like they were operating in a completely different industry. There was a fundamental disconnect that couldn't be bridged. We reached a point where it was clear that either they understood our business segment, or they never would. Unfortunately, it was the latter. We had to terminate our contract to avoid further wasted time and resources

What was your primary form of communication with Foundeast?

Virtual Meeting

What did you find most impressive or unique about this company?

We hired FOUNDEAST expecting a team with specialized skills, but instead, we found a 'everyone does everything' approach

Are there any areas for improvement or something Foundeast could have done differently?

While teamwork is important, this agency lacked clear departmental structure and individual expertise. Everyone seemed to be a generalist, resulting in a shallow campaign strategy and a clear underestimation of the project's scope. This lack of specialization led to a diluted approach, with no one truly excelling in any particular area. We experienced a general lack of strategic depth, and inconsistent quality. If you need an agency with clearly defined roles and specialized expertise, I'd strongly recommend looking elsewhere. This 'jack of all trades, master of none' approach ultimately cost us time and resources.